|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ãkfdysq by;tyth Google Ì'nn Êfnnc (Matt Cutts) yfgbcfk d cdjtv
,kjut,
xnj gjbcrjdbr ecbkbk hf,jne gj bp,fdktyb. gjkmpjdfntktq jn gjbcrjdjuj
cgfvf, rjnjhsq cjplf.n nfr yfpsdftvst "rjyntynyst athvs" ("Êjyntynyst
athvs" (fyuk. content farms) - 'nj cfqns, yfgjkytyyst
ytjhbubyfkmysv, kb,j fdnjvfnbxtcrb cutythbhjdfyysv cjlth;bvsv). Êfnnc jnvtnbk, xnj ytcvjnhz yf frnbdye. ,jhm,e rjvfyls Google
cj cgfvjv, pf gjcktlybq vtczw tuj rjkbxtcndj pfvtnyj edtkbxbkjcm. Íe f
nfr rfr ljkz "xbcnjuj dt,-cgfvf" cj dhtvtytv evtymiftncz, Google htibk
cjchtljnjxbnmcz yf ,jhm,t c "rjyntynysvb athvfvb". "Â 2010 ujle, vs
dytckb ldf pyfxbntkmys[ bpvtytybz d fkujhbnvs, cajrecbhjdfyyst yf
ybprjcjhnys[ cfqnf[, - gbitn Êfnnc. - Òtv yt vtytt, vs lj cb[ gjh
cksibv uhjvrbt ghjcm,s ecbkbnm ghjnbdjltqcndbt cfqnfv, cjlth;fobv
ghtbveotcndtyyj cgfv b ybprjrfxtcndtyysq rjyntyn". Â Google dyjdm
bpvtybkb fkujhbnv gjbcrf, d htpekmnfnt xtuj gjybpbkjcm hfy;bhjdfybt
cfqnjd, rjgbhe.ob[ xe;jq rjyntyn. Ïjplytt d cdjtv ,kjut Êfnnc
yfgbcfk, xnj bpvtytybz d fkujhbnvt rjcyencz yt ,jktt 2% pfghjcjd.
"Î,obq 'aatrn cjcnjbn d njv, xnj gjkmpjdfntkb c ,jkmitq dthjznyjcnm.
edblzn cfqns c jhbubyfkmysv rjyntynjv, f yt cfqns, cj,bhf.obt bkb
rjgbhe.obt rjyntyn c cfqnjd-jhbubyfkjd", - jnvtnbk jy.
Ê cj;fktyb., ukfdysq by;tyth Google yt cnfk enjxyznm, rfrbv j,hfpjv
gjbcrjdbr ,eltn jghtltkznm eybrfkmyjcnm rjyntynf, rfr jnytctncz r
"pthrfkfv" c cfqnjd b xnj ,eltn c rhegysvb nhfcnjdsvb cfqnfvb, tckb nt
rjgbhe.n cjlth;bvjt yt,jkmib[ ,kjujd.
Èpvtytybz d gjbcrjdjv fkujhbnvt Google frnbdyj j,ce;lf.ncz d Èynthytnt.
Ífghbvth, yf Õf,hf[f,ht hfccrfpsdf.n, xnj gjl yjdsq abkmnh gjgflf.n
yt njkmrj "rjyntynyst athvs", yj b bynthytn-vfufpbys, yfheif.obt ghfdbkf
gjbcrjdjuj cthdbcf, f nfr;t "dpkjvfyyst" yjhvfkmyst cfqns. Â wtkjv
bybwbfnbdf Google dcnhtxtyf gjkj;bntkmyj, nfr rfr cfqns-gecnsirb b
"rjyntynyst athvs" gjcktlytt dhtvz cbkmyj pfcjhbkb Èynthytn. Ñ lheujq
cnjhjys, ytrjnjhst rjvvtynfnjhs cxbnf.n, xnj ,jhm,f c "rjyntynysvb
athvfvb" pfhfytt j,htxtyf yf ghjdfk, nfr rfr k.,jq vj;tn crjgbhjdfnm,
yfghbvth, cjlth;fybt Âbrbgtlbb, e,hfnm gjcnjhjyybt ccskrb (rjnjhst d
ntrcnf[ Âbrb dcnhtxf.ncz gjdctvtcnyj) b dskj;bnm yf cdjq cfqn. Ïj-bltt,
nfrfz cnhfybwf ,eltn dsukzltnm lkz gjbcrjdjuj hj,jnf kexit, xtv jhbubyfk.
Êhjvt njuj, lj cb[ gjh ytgjyznyj, rfrbv j,hfpjv Google ,eltn jghtltkznm
gthdjbcnjxybr byajhvfwbb, rjgbhfqnths ,tcgjrjzncz, xnj d ckexft, tckb
rhegysq gjhnfk c dscjrbv PR cnfytn rjgbhjdfnm byajhvfwb. c yt,jkmib[
cfqnjd bkb ,kjujd, nj gjbcrjdbr bvtyyj tuj ,eltn cxbnfnm cfqnjv c
jhbubyfkmyjq byajhvfwbtq.
Ífgjvybv, e Google b hfytt hf,jnfkb abkmnhs, ghbpdfyyst ghtctxm
ltzntkmyjcnm "rjyntynys[ athv".
Duplicate Content Filter yfrkflsdftncz yf cfqns, pfgjljphtyyst d
rhf;t xe;juj rjyntynf. Êfr ghfdbkj, gjlj,yst cfqns yf[jlzncz yf ybprb[
gjpbwbz[ d dslfxt, f b[ cjlth;fybt jnyjcbncz r ljgjkybntkmysv htpekmnfnfv
gjbcrf (supplementary results).
Omitted Results Filter j,hfoftn dybvfybt yf cnhfybws, cjlth;fybt
rjnjhs[ d njxyjcnb (drk.xfz ntub title, description b n.l.) cjdgflftn c
rjyntynjv cnhfybw jhbubyfkmyjuj cfqnf. Â ghbywbgt, 'nb cnhfybws vjuen
gjgfcnm d dslfxe, tckb gjkmpjdfntkm ghb pfghjct frnbdbhetn jgwb.
hfcibhtyyjuj gjbcrf "show omitted results".
Google lkz pfobns byntkktrnefkmyjq cj,cndtyyjcnb j,]zdbk ,jhm,e yt
njkmrj "rjyntynysv athvfv", yj b afqkjj,vtyysv cthdbcfv b
njhhtyn-nhtrthfv. Google elfkbk bp cfl;tcnjd b vuyjdtyys[ htpekmnfnjd gjbcrf
Instant Search nthvbys, rjnjhst yfghzve. fccjwbbhe.ncz c njhhtynfvb, d
gthde. jxthtlm 'nj ckjdjcjxtnfybz, cjlth;fobt ckjdf “torrent”,
“BitTorrent”, “RapidShare” b b[ ghjbpdjlyst.
Íjdjddtltybt dspdfkj ytjlyjpyfxye. htfrwb. d Èynthytnt: c jlyjq cnjhjys,
,jhm,f pf fdnjhcrbt ghfdf njkmrj ghbdtncndetncz, f elfktybt bp cfl;tcnjd
ckjdjcjxtnfybq, cdzpfyys[ c njhhtynfvb, vj;yj cxbnfnm htdthfycjv Google d
cnjhjye ghfdjj,kflfntktq. Ñ lheujq cnjhjys, gjrf ytgjyznyj, ,eltn kb
rfrfz-yb,elm gjkmpf jn yjdjddtltybz gjbcrjdbrf. Ätkj d njv, xnj c
ddtltybtv pfghtnf bp vuyjdtyys[ htpekmnfnjd gjbcrf bcxtpkb b dgjkyt
ktufkmyst cfqns, bvt.obt d cdjb[ yfpdfybz[ "torrent", d nj dhtvz rfr
yfpdfybz vyj;tcndf ytktufkmys[ njhhtyn-nhtrthjd ghjljk;f.n jnrhsdfnmcz d
cfl;tcnf[. Êhjvt njuj, [jnz hzl cfqnjd bcxtp bp gjlcrfpjr, 'nj dhzl kb
gjvtiftn ;tkf.obv xnj-nj crfxfnm, nfr rfr htpekmnfns gjbcrf gj
dsityfpdfyysv ckjdjcjxtnfybzv ybxenm yt bpvtybkbcm.
|
|
