Ábh;b ccskjr frnbdyj ghjlf.n «dtxyst ccskrb», f dt,-rjvgfybb ghtlkfuf.n eckeue «ghjldb;tybt yfdctulf». Ðsyjr «dtxyjuj» hfcntn, b d nj ;t dhtvz xfcnm SEO-cgtwbfkbcnjd cxbnftn, xnj nfrfz eckeuf yflevfyf. Äj[jlbn lj njuj, xnj hfpyjukfcbz ghbcencnde.n d jlyjq rjvgfybb! Ðfpj,hfnmcz c 'nbv djghjcjv b hfccnfdbnm frwtyns gjvjukb cgtwbfkbcns 5-nb hjccbqcrb[ dt,-rjvgfybq, rjnjhst d[jlzn d Òjg-100 Ðeytnf.
Âdtltybt d dtxyjcnm – ccskrb b cnfnmb
Âjpvj;yjcnm
ghjldb;tybz cfqnjd yfdctulf yt jcnfdkztn SEO-iybrjd hfdyjleiysvb, f,
crjhtt, ltkbn b[ yf ldf kfuthz: nt[, rnj «pf», b nt[, rnj «ghjnbd».
Êjytxyj, «yfdctulf» – gjyznbt jnyjcbntkmyjt, dtlm ybrnj yt crf;tn, xnj
tuj cfqn ,eltn ;bnm 100 ktn. Ïjl «yfdctulf» gjybvftncz lkbntkmyjt
hfpvtotybt, gj rhfqytq vtht, yf ghjnz;tybb dctuj dhtvtyb ceotcndjdfybz
cfqnf.
Ñeotcndetn ldf jcyjdys[ cgjcj,f ghjldb;tybz yfdctulf: ghjldb;tybz ccskrfvb b ghjldb;tybt cnfnmzvb. ×fot dctuj lkz 'nb[ wtktq bcgjkmpe.n bpdtcnyst cthdbcs gogetlinks.net, rotapost.ru, blogun.ru. Ítrjnjhst cthdbcs, yfghbvth, gogetlinks, lf.n ufhfynb. d ntxtybt 45 lytq yf byltrcfwb. ccskrb, bkb djpdhfof.n ltymub.
Ó rf;ljuj bp yb[ tcnm rfr cdjb gk.cs (,scnhjt dsgjkytybt pfzdjr, dscjrjt rfxtcndj gkjofljr), nfr b vbyecs (ljhjujt hfpvtotybt ccskjr, vtlktyyj dsgjkytybt pfzdjr). Â jnkbxbt jn fhtyletvjq, dtxyfz ccskrf jgkfxbdftncz jlby hfp, b gjnjv yfxbyftn hf,jnfnm yf dfc. Ífghbvth, tckb ds gjregftnt ccskre yf rfrjv-nj htcehct d ntxtybt 12 vtczwtd, f gjnjv ghtrhfoftnt cjnhelybxtcndj, lfyysq htcehc gthtcnftn hf,jnfnm yf dfi cfqn.
«Âtxyfz» ;t ccskrf «dsnzubdftn» htcehc gjcnjzyyj, b ghb 'njv cevvf, rjnjhe. ye;yj jgkfxbdfnm d ntxtybt 12 vtczwtd, vj;tn jrfpfnmcz ,jkmit jlyjhfpjdjuj gkfnt;f pf dtxye. ccskre ghb ghjldb;tybb yfdctulf», – ujdjhzn d iritec.ru.
Ñnfntqyjt ghjldb;tybt ,jktt rfxtcndtyyjt, ccskrf d cnfnmt crjhtt exbnsdftncz gjbcrjdjq cbcntvjq, ghbxtv gj ccskrt dyenhb cfqnf gthtlftncz ,jkmit ccskjxyjuj dtcf. Òfrbt ccskrb jhufybxtcrb dgbcsdf.ncz d ntrcn, gj'njve gjbcrjdbrb gjpbnbdyj b[ djcghbybvf.n (d jnkbxbt jn ccskjr, rjnjhst cnfdzncz dyt jcyjdyjuj ntrcnf).
Êhjvt njuj, cnfntqyst ccskrb ytcen wtktdjq nhfabr. Ítrjnjhst SEO-iybrb endth;lf.n, xnj ccskjr bp cnfntq ye;yj ujhfplj vtymit lkz ghjldb;tybz cfqnf, xtv ghjcnj ccskjr. Õjnz hfc[jls yf cnfnmb vjuen ,snm pyfxbntkmys, dtlm ye;yj jgkfxbdfnm yt njkmrj b[ hfpvtotybt, yj b cjplfybt.
«Ñnfntqyst ccskrb d gjkyjq vtht lf.n gkjls xthtp 3-4 vtczwf», – endth;lf.n d lbpfqy-cnelbb «X-Project».
Êfxtcndtyysq rjyntyn ujkjcetn pf dtxyst ccskrb
Ãtjhubq Êe;bv, lbhtrnjh rjvgfybb «Ìtlbfcathf», rjnjhfz pfybvftncz gjbcrjdsv ghjldb;tybtv cfqnjd, ghtlkfuftn cdjq dpukzl yf ghjldb;tybt yfdctulf.
«Ãkfdyfz wtkm nfrjuj ghjldb;tybz – dsdtltybt cfqnf d xbckj f,cjk.nys[ kblthjd jnhfckb, ghbcencndbt d ÒÎÏ-10 gj dctv jcyjdysv pfghjcfv, – cxbnftn lbhtrnjh «Ìtlbfcaths». – Ïhb nfrjv ghjldb;tybb htpekmnfn jcnftncz yfdctulf, gjxnb gj k.,jve Í×, Ñ× b Â× pfghjce cfqn cnjbn d ÒÎÏ-10 b yt nht,etn ,jkmib[ ,.l;tnjd yf gjregyst ccskrb lkz gjllth;rb d njgt Â×-pfghjcjd (rjnjhst byjulf ye;ys). Äkz ghjldb;tybz yfdctulf cnhjbncz gkfy hf,jns yf ghjljk;bntkmysq gthbjl – jn gjkeujlf lj lde[ ktn d pfdbcbvjcnb jn rjyrehtywbb d rjyrhtnyjq ntvfnbrt».
Îcyjdyfz hf,jnf dtltncz gj ldev yfghfdktybzv:
1. Ïjcnhjtybt uhfvjnyj cgkfybhjdfyyjq cnhernehs cfqnf b gjcntgtyyjt yfgjkytybt tt rfxtcndtyysv eybrfkmysv rjyntynjv d cjnhelybxtcndt c ghtlcnfdbntktv rkbtynf – cjplfybt kexituj cfqnf d jnhfckb gj rjkbxtcnde b rfxtcnde byajhvfwbb.
2. Ïhjlevfyyjt gjcntgtyyjt yfhfobdfybt ghtbveotcndtyyj rfxtcndtyyjq ccskjxyjq vfccs bp ,jktt xtv 30 bcnjxybrjd.
Åckb nht,e.ncz nfr;t ,scnhst htpekmnfns gj ghjldb;tyb. – yf gthds[ gjhf[ bcgjkmpe.ncz nfr;t dhtvtyyst ccskrb. Íj d k.,jv ckexft lkz ghjdtltybz nfrjq hf,jns ye;yf rjvgfybz c ghbkbxysv infnjv cjnhelybrjd b cthmtpysv jgsnjv, ghbxtv jhbtynbhjdfyyfz d gthde. jxthtlm yf rfxtcndtyyjt gjbcrjdjt ghjldb;tybt cfqnjd, f yt yf ghb,skm k.,jq wtyjq.
«Ó yfc tcnm htfkmyst ghbvths d jxtym rjyrehtynys[ j,kfcnz[, ult cjdctv ytn t;tvtczxyjuj ,.l;tnf b cfqns cnjzn d njgt», – ltkbncz htwtgnjv Ãtjhubq Êe;bv.
Íj d nj ;t dhtvz, gj vytyb. lbhtrnjhf «Ìtlbfcaths», SEO-rjvgfybzv ytdsujlyj ghjldbufnm nfre. eckeue, dtlm jyb pfbynthtcjdfys d t;tvtczxyjv gkfnt;t rkbtynf, f yt d dsgjkytybb hf,jns hfp b yfdctulf. Ânjhjq afrnjh – vyjubt SEO-rjvgfybb cxbnf.n, xnj ghb jncencndbb ,jkmijuj t;tvtczxyjuj ,.l;tnf yf gjllth;fybt d njgt Â×-pfghjcjd ytdjpvj;yj ghjnbdjcnjznm ,.l;tnfv rjyrehtynjd. Îlyfrj, gj vytyb. Ãtjhubz, 'nj pf,ke;ltybt, rjnjhjt jghjdthuf.n 4 afrnf:
1. Íf rhegysq gjkyjwtyysq htcehc gjzdkztncz ,jkmijt rjkbxtcndj rfxtcndtyys[ tcntcndtyys[ ccskjr, ujhfplj ,jktt dtcjvs[, xtv gjregyst ccskrb rjyrehtynjd.
2. Êfxtcndtyyst ccskrb, yf,hfyyst pf ujl-ldf, j,kflf.n ujhfplj ,jkmibv dtcjv b d cbke dhtvtyyÛ[ afrnjhjd, b d cbke b[ ujhfplj ,jktt dscjrjuj rfxtcndf, b d cbke ljdthbz r htcehcfv, yf rjnjhs[ cnjzn nfrbt ccskrb.
3. Ïjllth;rf Â×-pfghjcjd ghfdbkmyj gjcnhjtyyjq vjoyjq dyenhtyytq cnhernehjq cfqnf bvttn juhjvysq dtc.
4. ßyltrc dtltn gjcnjzyye. hf,jne gj ekexityb. dslfxb – ghtlgjxntybt gjkexf.n dct ,jktt rfxtcndtyyst htcehcs, f ytrfxtcndtyyfz gjregyfz ccskjxyfz vfccf htuekzhyj ltdfkmdbhetncz.
Ñ[dfnbnm dtxyjcnm pf ,jhjle?
Promo.Techart d hf,jnt c rkbtynfvb cnfhftncz yt xfcnbnm c egjnht,ktybtv nthvbyf «ghjldb;tybt yfdctulf» b jnlftn ghtlgjxntybt rfxtcnde ccskrb.
«Âtxyjcnm» bkb rhfnrjchjxyjcnm ccskrb gj cenb yt bvttn ,jkmijuj
jnkbxbz (gkfnbnt yf ,bh;t rf;lsq vtczw b dfif ccskrf ,eltn dtxyjq), – ltkbncz cdjbv vytybtv Èhbyf Êfhyjdf, dtleobq bynthytn-vfhrtnjkju Promo.Techart. – Âtxyst
ccskrb c njxrb phtybz gjbcrjdjq jgnbvbpfwbb, hfpvtotyyst yf htcehcf[,
yf[jlzob[cz yf [jhjitv cxtne e gjbcrjds[ cbcntv, rjytxyj, yt gjdhtlzn
cfqne-htwbgbtyne, yj «dtxyjcnm» ccskrb ybrfrbv j,hfpjv yt ufhfynbhetn
tt tcntcndtyyjcnm d ukfpf[ gjbcrjdbrjd, b gjkj;bntkmyjuj dkbzybz yf
hfy;bhjdfybt ybrnj yt cvj;tn ufhfynbhjdfnm. Ïj 'njq ghbxbyt yt cnjbn
ltkfnm cnfdre njkmrj yf «dtxyjcnm» ghjldb;tybz bkb yf fhtyle ccskjr:
cktletn bcgjkmpjdfnm yf,jh evtcnys[ lkz rjyrhtnyjq cbnefwbb
bycnhevtynjd bynthytn-vfhrtnbyuf. Ñkj;yj ghtlcnfdbnm ct,t cbnefwb., d
rjnjhjq ,skj ,s djpvj;ysv bcgjkmpjdfybt njkmrj jlyjuj rfrjuj-nj
bycnhevtynf, f jcnfkmyst rfntujhbxtcrb ytn. Äf b 'nb cfvst «dtxyst
ccskrb» ytkmpz cxbnfnm ybrfrbv jnltkmysv bycnhevtynjv, cgjcj,jv b n.l.
Ýnj dctuj kbim cbyntnbxtcrbq yflevfyysq nthvby.
Ðtcehcs
lkz ds,jhf ccskjr, d ytpfdbcbvjcnb jn b[ «dtxyjcnb» jghtltkz.ncz
jlbyfrjdj. Äf;t tckb cxbnfnm cjcnjzntkmysv nthvby «dtxyfz ccskrf», jyf
ybxtv yt jnkbxftncz jn «j,sxyjq» pf bcrk.xtybtv ghjnz;tyyjcnb
ceotcndjdfybz dj dhtvtyb. À tckb dct b[ cdjqcndf jlbyfrjds, yt db;e
ghbxby lkz hfpkbxbq d vtnjljkjubb gjbcrf htcehcjd-ljyjhjd. Âtlm ukfdyjt
rfxtcndj k.,jq ccskrb – tt tcntcndtyyjcnm».
Ïj vytyb. Èhbys Êfhyjdjq, nfrjuj gjyznbz rfr «ghjldb;tybt yfdctulf» ceotcndjdfnm yt vj;tn [jnz ,s gjnjve, xnj tcnm juhjvyjt rjkbxtcndj afrnjhjd, rjnjhst yt vjuen rjynhjkbhjdfnmcz rfrbv-nj jnltkmyj dpznsv xtkjdtrjv, ghjldbuf.obv jnltkmyst cfqns. Èpvtyz.ncz nt[yjkjubb, fkujhbnvs gjbcrjds[ vfiby, gjzdkz.ncz yjdst gjl[jls r hfphf,jnrt cfqnjd. Âctuj 'njuj extcnm hfp b yfdctulf ytkmpz.
«Ïhjldb;tybt xtuj ,s nj yb ,skj b relf ,s nj yb ,skj, – cxbnftn Èhbyf, – ghjwtcc ytghthsdysq, gjlkt;fobq gjcnjzyyjq rjhhtrnbhjdrt d pfdbcbvjcnb jn ghjbc[jlzob[ bpvtytybq, zdkz.ob[cz ceotcndtyysvb lkz rf;ljuj rjyrhtnyjuj ckexfz. Ñktljdfntkmyj, ujdjhbnm j, bycnhevtynf[ «ghjldb;tybz yfdctulf» ckj;yj».
Âtxyjcnm b SEO – cjdvtcnbvs
Ñjukfcyj lheujq njxrt phtybz, 'aatrn jn dkj;tyys[ abyfycjd d ghjldb;tybt cnfnmzvb nfrjq ;t, rfr b ghb ghjldb;tybb fhtylysvb ccskrfvb: cyfxfkf d cnfnmb ye;yj drkflsdfnm ,jkmit, xtv d ccskrb, f hjcn htqnbyuf ,eltn xthtgfibq. Íj xthtp ytrjnjhjt dhtvz cnfnmb dshden cfqn dgthtl, f ltytu ghjcbnm e;t yt ,elen.
«Ñjdctv ytlfdyj nfrbt cnfnmb hfpvtofkbcm xthtp cnfntqyst ,bh;b yf yjds[ cnhfybwf[ cfqnf d jghtltktyys[ hfpltkf[ b ,skb gjxnb ,tcgjktpys lkz gjctnbntktq. Â rfrjq-nj vjvtyn, 'nj, crjhtt dctuj, zdbkjcm afrnjhjv, gj rjnjhjve gjbcrjdst cbcntvs cnfkb gjljphbntkmyj jnyjcbnmcz r nfrbv ccskrfv». Íj, d yfcnjzott dhtvz gjzdbkfcm djpvj;yjcnm xthtp ,bh;b hfpvtofnm rjyntrcnyst «dtxyst» ccskrb yf e;t ceotcnde.ob[ htfkmyj gjctoftvs[ cnhfybwf[. Ãkfdyjt yfqnb cfqns bkb cnhfybws yf cfqnt c vfnthbfkjv, gjl[jlzobv gj ntvfnbrt ccskrb b lj,fdbnm tt d ntrcn nfrbv j,hfpjv, xnj,s jyf dsukzltkf tcntcndtyyj», – ltkbncz vytybtv Àktrcfylh Ñtkbdfyjd, dtleobq cgtwbfkbcn jnltkf ghjldb;tybz cfqnjd rjvgfybb VIPRO.
Âtxyfz ccskrf dsukzlbn ,jktt tcntcndtyyj, b cnfdbncz, yfghbvth, d yfxfkt gjcnf. Îyf yt ,eltn hfpvtofnmcz dybpe cfqnf hzljv c dhtvtyysvb ccskrfvb. Ïj vytyb. Àktrcfylhf Ñtkbdfyjdf, j,sxyj yf cfqnf[, ult hfpvtotyf «dtxyfz ccskrf», hfpvtoftncz vtymit dytiyb[ ccskjr b b[ «ntrextcnm» (cvtyztvjcnm) ujhfplj yb;t, xtv yf cfqnf[, hfpvtof.ob[ fhtylyst ccskrb xthtp ,bh;b. Ýnj zdkztncz df;ysv afrnjhjv lkz kexitq jwtyrb ccskrb cj cnjhjys gjbcrjds[ cbcntv. Òj tcnm dthjznyjcnm, xnj «dtxyfz» ccskrf zdkztncz «hf,jxtq», yfvyjuj dsit, xtv gjregftvs[ xthtp ,bh;e fhtylys[ ccskjr. Ïhfdlf, ghb ghjldb;tybb yfdctulf «dtxysvb» ccskrfvb, dfi cfqn htprj yt hdfytn d njg, d[jl yf gthde. cnhfybwe gj dscjrjxfcnjnysv rk.xtdsv pfghjcfv ckexbncz xthtp 6 vtczwtd b gjp;t. Àhtylyst ccskrb ltkf.n ghjldb;tybt cfqnf gj ybprjxfcnjnysv pfghjcfv ,jktt cnhtvbntkmysv. Ïj dscjrjxfcnjnysv pfghjcfv ghjldb;tybt njkmrj fhtylysvb ccskrfvb d yfcnjzobq vjvtyn vj;tn jrfpfnmcz djj,ot ,tcgthcgtrnbdysv. À ghjldb;tybt 'nb[ pfghjcjd njkmrj «dtxysvb» ccskrfvb ,eltn ckbirjv ljhjubv. Ïj'njve, xnj,s htfkbpjdfnm dscjrjxfcnjnyst (rjyrehtynyst) pfghjcs, ghjldb;tybt ljk;yj jceotcndkznmcz d rjvgktrct rfr fhtylysvb nfr b «dtxysvb» ccskrfvb.
Ñfqn, yf rjnjhjv ds gkfybhetnt hfpvtcnbnm cnfnm. c «dtxyjq» ccskrjq bkb rjyntrcnye. «dtxye.» ccskre yf e;t ghjbyltrcbhjdfyyjq cnhfybwt, ye;yj jwtybdfnm gj ldev gfhfvtnhfv: epyfdftvjcnb (,htyle) bkb ;t gj htqnbyue d bynthytnt. Ðtqnbyu jghtltkztncz cktle.obvb gfhfvtnhfvb:
- djphfcn cfqnf – cnfhit 1 ujlf;
- yfkbxbt cfqnf d ßyltrc.Êfnfkjut b DMOZ;
- nÈÖ b PR cfqnf (rjcdtyyj ujdjhzn j tuj gjgekzhyjcnb b j nhfcnt cfqnf);
- ybprbq ghjwtyn cnhfybw jn j,otuj xbckf cnhfybw, yf rjnjhs[ hfpvtof.ncz dytiybt ccskrb;
- «tcntcndtyyjcnm» dytiyb[ ccskjr – nÈÖ xfcnbxyj jnj,hf;ftn 'njn gfhfvtnh;
- ehjdtym dkj;tyyjcnb ghb gjregrt cnfnmb;
- cjdgfltybt ntvfnbrb cfqnf b hfpvtoftvjq ccskrb;
- njhuetn kb cfqn ccskrfvb rhjvt cnfntq;
- gjctoftvjcnm cfqnf.
Àktrcfylh Ñtkbdfyjd: «tckb rkbtyn yflt;ysq b yfcnhjty yf ljkujchjxyjt cjnhelybxtcndj, nj dct-nfrb bvttn cvsck bcrfnm lkz ytuj «dtxyst» ccskrb, f, lheubvb ckjdfvb, ghtlkfufnm b 'njn dfhbfyn. Äkz ,jktt-vtytt «cnfhs[» cfqnjd, lkz ,scnhjuj 'aatrnf, cnjbn rjv,bybhjdfnm, gjregfz rfr «dtxyst» nfr b ccskrb xthtp ,bh;e. Ötkbrjv vj;yj cjchtljnjxbnmcz yf gjregrt «dtxys[» ccskjr lkz cjdctv vjkjls[ cfqnjd, yj ghb 'njv cnjbn chfpe j,]zcybnm rkbtyne, xnj 'nj gjnht,etn ,jkmib[ gthdjyfxfkmys[ dkj;tybq b jxtym ckf,e. jnlfxe d gthdjt dhtvz. Ïhb 'njv dct hfdyj gjckt ytcrjkmrb[ vtczwtd gthdjyfxfkmyjuj hfpvtotybz «dtxys[» ccskjr, d lfkmytqitv, jceotcndkztncz pfregrf ccskjr xthtp ,bh;b. Â ljkujchjxyjq gthcgtrnbdt 'nj gjpdjkztn cfqne pfybvfnm ljcnjqyst vtcnf d gjbcrjds[ cbcntvf[ gj cfvsv rjyrehtynysv pfghjcfv ghb evthtyyjv ,.l;tnt. Åot jlybv ghtbveotcndjv nfrjq cnhfntubb zdkztncz hfpyjj,hfpbt dj dytiyb[ afrnjhf[, xnj gjpdjkztn cfqne xedcndjdfnm ct,z ,jktt ecnjqxbdj ghb rjhhtrnbhjdrf[ fkujhbnvjd gjbcrjds[ cbcntv».
Ñdjz njxrf phtybz e lbpfqy-cnelbb «X-Project». Ñjukfcyj b[ jgsne, ,bh;tdjuj ccskjxyjuj vfccbdf ljcnfnjxyj yt dctv ghjtrnfv, b jcj,tyyj tuj yt [dfnftn yjdsv cfqnfv. Òjulf yf gjvjom b ghb[jlzn «dtxyst ccskrb», rjnjhst dvtcnt c ,bh;tdsvb ccskrfvb gjpdjkz.n lj,bdfnmcz gjkj;bntkmys[ htpekmnfnjd. «Âtxyst ccskrb» htrjvtyljdfys b ntv cfqnfv, rjnjhst ghjldbuf.ncz gj rjyrehtynysv ckjdfv, yfghbvth «gkfcnbrjdst jryf».
Âtxyst ccskrb b dtxyst cnfnmb djikb d yfie ;bpym b e;t egjnht,kz.ncz ghfrnbxtcrb d ghzvjv (f yt gthtyjcyjv) cvsckt. È [jnz r lfyyjve dble ghjldb;tybz e jghtltktyyjq xfcnb b rkbtynjd, b bcgjkybntktq ceotcndetn ytrjnjhfz yfcnjhj;tyyjcnm, 'nf eckeuf cnfyjdbncz e;t ytj,[jlbvjcnm., f yt ,kf;m.. Ítn cjvytybq, xnj rnj-nj gjcgjhbn c ntv, xnj dthysv htwtgnjv ghjldb;tybz cfqnf yfdctulf zdkztncz gjcnjzyyj hfcneobq rfxtcndtyysq rjyntyn gk.c rfxtcndtyyst dtxyst ccskrb. Êfr b nsczxb ktn yfpfl, bcnbyf hj;lftn bvtyyj d cgjht. Òtv yt vtytt, cnjbn j;blfnm hjcnf nhtylf dtxyjuj ghjldb;tybz b, d cdzpb c 'nbv, gjdsifnm lkz rkbtynjd cnjbvjcnm d[jlyjuj ,bktnf d vbh SEO. ×nj ,kfujndjhyj crf;tncz yf hfpdbnbb dctq jnhfckb.
Àktrctq ×e,fn, lbhtrnjh gj hfpdbnb. Inetcomunica – ghjlf;b b htrkfvf d Èynthytnt
