ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Þhbq Êeiythjd, herjdjlbntkm Seolib.ru: «Ðbcrb gjbcrjdjuj ghjldb;tybz. Êfr rjynhjkbhjdfnm hf,jne cgtwbfkbcnjd gj ghjldb;tyb. cfqnf».
Ðbcr d SEO – 'nj j,vfyenst j;blfybz: ytcj,k.ltybt chjrjd ghjldb;tybz,
ljcnb;tybt njkmrj 8-9 gjpbwbq d njgt, edtkbxtybt gjctoftvjcnb ghb
cnfnbxys[ ghjlf;f[ b n.l. ×nj,s bp,t;fnm hbcrjd, gjlhzlxbre dctulf ye;yj
j,hfofnm dybvfybt yf cktle.obt ltnfkb, jujdfhbdfz b[ pfhfytt:
1. Çf xnj gkfnbnt: gjpbwbb, nhfabr bkb ghjlf;b;
2. Ãfhfynbb b jndtncndtyyjcnm: djpdhfn chtlcnd, rjvgtycfwbz pf ytelfxb;
3. Înxtns: ajhvf b xfcnjnf hfccskrb;
4. Ìtnjls ljcnb;tybz htpekmnfnf: bpvtytybt dytiytuj dblf, yjdsq ldb;jr.
Ïj afrne cfqn vj;tn yt dsqnb d njg gj ytcrjkmrbv ghbxbyfv:
1. Ífkj;tybt inhfays[ cfyrwbq (gtccbvbpfwbz, abkmnhs, ÀÃÑ, ,fy): ytj,[jlbvj vtyznm gjlhzlxbrf.
2. Ítjgsnysq cgtwbfkbcn (cgtwbfkbcn ,thtn yf ct,z vyj;tcndj aeyrwbq:
rjgbhfqnbyu, lbpfqy, ghjldb;tybt): Êeiythjd htrjvtyletn cghfibdfnm ghj
rjvgtycfwb. b ufhfynbb «d kj,», gjnjve xnj nfrbt rjvgfybb, rfr ghfdbkj,
yt hbcre.n cdjbvb ltymufvb.
3. Î,cnjzntkmcndf, yt pfdbczobt jn SEO-rjvgfybq: kexit ghjldbufnmcz
,jktt, xtv gj 50 ckjdfv, xnj,s cybpbnm hbcrb, ,snm ujnjdsv r dsgfle bp
njgf, pfhfytt cjukfcjdfnm ltqcndbz ghb ajhcvf;jhf[.
 k.,jv ckexft dctulf ytj,[jlbvj rjynhjkbhjdfnm hf,jne SEO-rjvgfybq,
dct pfhfytt abrcbhjdfnm d ljujdjht, rjynhjkbhjdfnm rk.xtdst ckjdf,
gjpbwbb, gjctoftvjcnm, jib,rb c gjvjom. cbcntv cnfnbcnbrb ß.Ìtnhbrf,
Openstat, Google Analytics b dctulf nht,jdfnm e gjlhzlxbrf jnxtns j
cltkfyyjq hf,jnt.
Èp #ruseo2010 d ntve:
madnart #ruseo2010 Êeiythjd: xnj,s yt dsgfcnm gjckt bpvtytybz fkujhbnvf gjbcrjdbrf ye;yj ghjldbufnm 100 pfghjcjd - 50 dsgfltn, 50 jcnfytncz.
Ñthutq Ë.lrtdbx (yfxfkmybr jnltkf bccktljdfybq b fyfkbnbrb, WebEffector) «×nj vj;tn nzyenm cfqn dybp d gjbcrjdjq dslfxt ßyltrcf?».
Äjrkfl Ñthutz cbkmyj gthtrkbrfkcz c ntv, rjnjhsq jy xbnfk yf rjyathtywbb Netpromoter-2010. Ëtrwbz j afrnjhf[ hfy;bhjdfybz ,skf ljgjkytyf ytcrjkmrbvb geyrnfvb.
Âj-gthds[, 'nj ghtl-abkmnhs b gjcn-abkmnhs, ghbvtyz.obtcz lj b gjckt
dsxbcktybz pyfxtybz htktdfynyjcnb. Ïhbvthjv gjcn-abkmnhf vj;tn cke;bnm
«gjhnzyjxysq abkmnh», ddtltyysq 2 atdhfkz 2010 ujlf. Ôbkmnh yfghfdkty
ghjnbd xhtpvthyjq rjywtynhfwbb rk.xtds[ ckjd d rjyntynt («gjhnzyjr»).
Ôbkmnh zdkztncz pfghjcjpfdbcbvsv (rjvvthxtcrbt pfghjcs abkmnhetn
cbkmytt), f nfr;t pfdbcbn jn [fhfrnthbcnbr cfqnf.
Ðtrjvtylfwbb:
1. Èp,tufnm vyjujrhfnyjuj egjnht,ktybz rk.xtds[ ckjd d jlyjv ghtlkj;tybb.
2. Ógjnht,bnm rk.xb ,kb;t r yfxfke ljrevtynf.
3. Ðfdyjvthyj bcgjkmpjdfnm rk.xb yf cnhfybwt (yt vtymit 15-20 ckjd vt;le rk.xfvb).
4. Ïkjnyjcnm egjnht,ktybz rk.xtds[ ckjd bp pfghjcf d lbfgfpjyt 2-3%.
Äheujq abkmnh, rjnjhsq jnltkmyj hfccvjnhtk Ë.lrtdbx, - nfr yfpsdftvsq
«Ñcskjxysq dphsd» - abkmnh ßyltrcf, j,yekz.obq ltqcndbt ccskjr d ckexft
b[ vfccjdjuj gjzdktybz d byltrct. Ñnjbn exbnsdfnm, xnj bltn extn
rjkbxtcndf ljvtyjd, c rjnjhs[ gjzdkz.ncz ccskrb, f yt cfvb[ fyrjhjd. Äkz
njuj, xnj,s yt gjgfcnm gjl abkmnh, ytj,[jlbvj ÏËÀÂÍÎ b ÏÎÑÒÅÏÅÍÍÎ
yfhfobdfnm ccskjxye. vfcce. Åckb cfqn vjkjljq, Ë.lrtdbx htrjvtyljdfk
cnfdbnm yt ,jkmit 2-3 ccskjr d ltym.
Èp #ruseo2010 d ntve:
YuryMihalich #ruseo2010 Ë.lrtdbx Åckb e cfqnf Õjhjibq cybgtn b tcnm ntk-y rkbtyn vj;tn gjpdjybnm chfpe b gj gjdtltyxtcrbv afrnjhfv cfqn ghjdfkbncz...
madnart #ruseo2010 Ë.lrtdbx: byajhvfnbdysq cybggtn b dscjrbq ctr 'nj [jhjij, yj ,jkmifz uke,byf kexit
UnMedia_ru #ruseo2010 Ë.lrtdbx cgfkbk ccskjxysq dphsd - j,yektybt dtcf ccskjr, gjgfdib[ dj dphsd
johov #ruseo2010 Ñcskrb gjgfdibt d ccskjxysq dphsd yt hf,jnftn lkz cfqnf yfdctulf (yt gthtlftn ccskjxysq dtc?)
Ådutybq Øtdxtyrj (utythfkmysq lbhtrnjh, «ÓfÌfcnth»): «Êfr jxbcnbnm SERP jn ytufnbdys[ egjvbyfybq j rjvgfybb bkb njdfht».
Ïj lfyysv Deloitte & Touch Agency pf
ctynz,hm 2007 ujlf, 62% gjkmpjdfntktq ghjdthz.n jnpsds j njdfht bkb
rjvgfybb d Èynthytnt gthtl cjdthitybtv gjregrb. Ïjnjve ajhvbhjdfybt
gjpbnbdyjuj bvbl;f d Ñtnb – jlby bp jcyjdys[ fcgtrnjd ghjldb;tybz njdfhf
d Ñtnb.
SERM – search engine reputation management – eghfdktybt htgenfwbb c
gjvjom. gjbcrjdjq jgnbvbpfwbb (eckeuf gjgekzhyf yf Çfgflt). Îcyjdyjq
bycnhevtynfhbq – hfpvtotybt ge,kbrfwbq gjpbnbdyjuj [fhfrnthf b
lfkmytqitt b[ ghjldb;tybt (ntvfnbxtcrbt cfqns, ,kjub, ajhevs, cjwbfkmyst
ctnb). Ïhbvthjv nfrjq ge,kbrfwbb vjuen cke;bnm ghtcc-htkbps.
Øtdxtyrj gjlkbkcz gjktpysvb cjdtnfvb:
1. Ít cnjbn ;lfnm 100% jxbcnrb jn ytufnbdf.
2. Ít ktybntcm pfybvfnmcz rjgbhfqnbyujv (jn rjkbxtcndf yfgbcfyys[ ntrcnjd pfdbcbn crjhjcnm hf,jns gj SERM).
3. Ætkfntkmyj fyfkbpbhjdfnm lbyfvbre yt ht;t xtv 2 hfpf d vtczw.
4. Ít cnjbn jhbtynbhjdfnmcz njkmrj yf xfcnyjcnm pfghjcjd (vfkjxfcnjnyst pfghjcs nj;t vjuen cke;bnm bcnjxybrjv ghj,ktvs).
5. Ècgjkmpeqnt rfr vbybvev ,tcgkfnys cthdbcs vjybnjhbyuf (gjlgbcfnmcz
yf e-mail bkb RSS yjdjcnys[ gjhnfkjd b vjybnjhbnm egjvbyfybz).
6. Ðfp,thbntcm c ghj,ktvfvb dyenhb rjvgfybb (rfxtcndj njdfhf bkb eckeub, gjdtltybt cjnhelybrjd).
Èp #ruseo2010 d ntve:
madnart #ruseo2010 Øtdxtyrj: k.lb jcnfdkz.n ,jkmit ytufnbdf xtv gjpbnbdf. Âjn ,s ecnhjbnm tve jxye. cnfdre c Ñfljdcrbv.
LouUnlimited #ruseo2010 Øtdxtyrj hfccrfpsdftn, rfr uflbk cnhf[jdjq rjvgfybb
alex_kolb Ætyz Øtdxtyrj: z [jlbk b uflfk! Íj njkmrj bp xbcns[ gj,e;ltybq:) Ñnhf[jdre dsgkfnbkb d ntxtybt ytltkb #ruseo2010
courage_the_dog #ruseo2010 Øtdxtyrj rfr b d ghjikjv ujle [jhjij
madnart #ruseo2010 Øtdxtyrj: j,ofqntcm c nhjkkzvb! j_Î
gershtein Øtdxtyrj: d hfpujdjht c ghjatccbjyfkmysvg nhjkktv ljkuj dscnjznm ytdjpvj;yj. Íflj jlby hfp dskj;bnm jghjdthuf.obt afrns #ruseo2010
gershtein Øtdxtyrj: htpekmnfns gjbcrf gj pfghjce yfpdfybz rjvgfybb rfr ,thtvtyyjcnm vjuen ,snm ;tkfntkmysvb b yt;tkfntkmysvb #ruseo2010
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