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Сcskrb, gj;fkeq, cfvjt ljhjufz cnhjxrf d ,.l;tnt yf ghjldb;tybt cfqnf. В chtlytv yf yb[ nhfnbncz jrjkj gjkjdbys dctuj ,.l;tnf. Эnj jpyfxftn, xnj, ytcvjnhz yf dct hfpujdjhs «j cvthnb SEO-ccskjr», gjbcrjdfz jgnbvbpfwbz, ujdjhz ce[bv zpsrjv 'rjyjvbxtcrjq ntjhbb, jcnftncz vfnthbfkjёvrbv ghjbpdjlcndjv. Пj'njve jcyjdyfz «ujkjdyfz ,jkm» jgnbvbpfnjhf - «cyb;tybt pfnhfn yf ghjbpdjlcndj … gjbcr htpthdjd gj cjrhfotyb. 'nb[ hfc[jljd».

Эrcgthns endth;lf.n, xnj t;tujlyj SEO-hsyjr dshfcnftn d 2-3 hfpf. «Кjkbxtcndj pfrfpxbrjd eckeu ghjldb;tybz cfqnjd d gthbjl rhbpbcf ghjljk;ftn edtkbxbdfnmcz», - rjycnfnbhjdfkb Вtljvjcnb tot d ghjikjv ujle. Кjyrehtywbz ecbkbdftncz – hfcnen ,.l;tns yf ghjldb;tybt. А c ybvb hfc[jls yf ccskrb. Пj'njve rkbtyns [jnzn pyfnm ,jkmit j rfxtcndt «njgkbdf» lkz hfcrhenrb cfqnf.

Дtqcndbntkmyjcnm nfrjdf, xnj ghjldb;tybt cfqnf - 'nj ckj;yfz eckeuf. Еt ytkmpz, rfr ufv,ehuth bp MacDonald`s, ghjdthbnm yf rjkbxtcndj b rfxtcndj vzcf d rjnktnt.

Зfnj pfbynthtcjdfyysv rkbtynfv vj;yj j,]zcybnm, xnj ;t nfrjt «ccskjxysq ,.l;tn» b jn xtuj pfdbcbn tuj 'aatrnbdyjt bcgjkmpjdfybt.

Бeltv ldbufnmcz jn ghjcnjuj r ,jktt ckj;yjve.

Сcskrb b Яyltrc

Нf ctujlyziybq ltym jgnbvbpfnjhs bcgsnsdf.n jcnhe. yt[dfnre rfxtcndtyyjuj ccskjxyjuj cshmz, ghb j,bkbb ccskjr chtlytuj b ybprjuj rfxtcndf. А gjbcrjdst cbcntvs, jcj,tyyj Яyltrc, dct kexit hfcgjpyf.n b gthtcnf.n exbnsdfnm «ybprjghj,yst ccskrb».

В 2008 ujle Яyltrc cnfk hfcgjpyfdfnm ccskrb c cfqnjd, cjplfyys[ yt lkz k.ltq, b evtymifnm bkb djdct fyyekbhjdfnm b[ dtc.

"В yfcnjzobq vjvtyn vs ghbyzkb vths lkz evtymitybz dkbzybz SEO-ccskjr c yfb,jktt gjgekzhys[ cfqnjd Рeytnf. Мs gkfybhetv b lfktt dszdkznm gjlj,yst ccskrb, f nfr;t ghbybvfnm dct vths r njve, xnj,s:

1) cfqns, ghjlf.obt ccskrb, gjnthzkb cgjcj,yjcnm dkbznm nfrbv cgjcj,jv yf hfy;bhjdfybt;

2) gjregrf ccskjr c cfqnjd yt vjukf ,s ghbdtcnb r gjdsityb. hfyuf cfqnf-gjregfntkz", - gjzcyzkjcm yf ,kjut Кjvfyls gjbcrf Яyltrcf.

Рtp.vt 'njq wbnfns – cfvb gj ct,t gjregyst ccskrb ytgkj[b. Пhjcnj, tckb j, 'njv afrnt epyftn gjbcrjdsq hj,jn, wtyyjcnm ccskrb fyyekbhetncz, b ltymub, jgkfxbdftvst pf ytt, c 'njuj vjvtynf vj;yj cxbnfnm yt'aatrnbdysvb pfnhfnfvb.

«Бtp gjbcrjds[ cbcntv yt ,skj ,s nfrjuj rjkbxtcndf ccskjr, nfr b ,tp ccskjr yt vjukb ,s ltqcndjdfnm gj cdjbv fkujhbnvfv cjdhtvtyyst gjbcrjdst cbcntvs… Пjbcrjdst vfibys ljk;ys epyfdfnm j ceotcndjdfybb njuj bkb byjuj htcehcf – ,elm nj lj,fdktybt flhtcf cfqnf d ,fpe cbcntvs lkz tuj byltrcfwbb, pfzdrf d k.,jv lheujv dblt bkb ;t dfhbfyn, rjulf cfqn yf[jlbncz gj ccskrt», - cghfdtlkbdj gjlvtnbk jlby fvthbrfycrbq SEO-cgtwbfkbcn.

Эaatrnbdysq ccskjxysq ,.l;tn: rfr ghjrjynhjkbhjdfnm?

Тjn afrn, xnj xfcnm ccskjxyjuj cshmz bltn d jn[jls, gjybvf.ob[ d ,bpytct rkbtynjd yt cveoftn. Бtpjn[jlyjt ghjbpdjlcndj - ,jkmifz htlrjcnm. Пhjldb;tybt cfqnf gjrf ytdjpvj;yj ,tp ghj, b jib,jr ghfrnbxtcrb c rf;lsv ghjtrnjv, n.t. gjregrb «gecnsitr», ccskjr, rjnjhst ybxtuj yt lf.n ghjldbuftvjve ghjtrne. Вjghjc: rfrjd b[ ghjwtyn d ccskjxyjv ,.l;tnt?

Пhj,ktvjq hfwbjyfkmyjuj bcgjkmpjdfybz ccskjxyjuj ,.l;tnf j,sxyj jpf,jxtys bkb rkbtyns bp «ghjldbyens[» ,bpytcjd (telecom, it b ghjx.) bkb e;t gjtdibt ltunz, n.t. bvtdibt ytufnbdysq jgsn d ghjldb;tybb cfqnf.

Дfkmytqibt bycnherwbb, rfr yfv rf;tncz, gjvjuen rkbtyne c vbybvfkmysvb pyfybzvb nt[yjkjubq ghjldb;tybz cfqnjd d gjbcrjds[ cbcntvf[ jwtybnm yfcrjkmrj 'aatrnbdyj ,eltn gjcnhjtyf hf,jnf gj bcgjkmpjdfyb. ccskjxyjuj ,.l;tnf.

Кkbtyne, jpf,jxtyyjve ,eleobv bkb yfcnjzobv hfc[jljdfybtv ccskjxyjuj ,.l;tnf, cnjbn pflfnm cktle.obt djghjcs:

Кfrbvb cgjcj,fvb ,elen ghbj,htnfnmcz ccskrb lkz tuj cfqnf?

В bltfkt, d jndtn yf 'njn djghjc jgnbvfkmyj ecksifnm cktle.ott:

· j,vty c ntvfnbxtcrbvb gkjoflrfvb,

· htubcnhfwbz d rfxtcndtyys[ rfnfkjuf[,

· gjcnbyu d cjwbfkmys[ ctnz[ b ,kjuf[,

· gjregrf ccskjr yf ghjdthtyys[ cfqnf[.

Нf ghfrnbrt, lfyysq djghjc - ,jkmit gcb[jkjubxtcrbq ntcn c dtcmvf ce,]trnbdyjq jwtyrjq htpekmnfnjd. У «[jhjituj» SEO-cgtwbfkbcnf djghjc dspjdtn j;bdktybt b ,ktcr d ukfpf[ djpvj;yjcnm. gjujdjhbnm yf k.,bve. ntve c gjybvf.obv cj,tctlybrjv. У jgnbvbpfnjhf ghjldbuf.otuj ghjtrns c gjvjom. njkmrj jlyjq bkb ytcrjkmrb[ ,bh; ccskjr (nbgf Sape.ru) htfrwbz ,eltn j,hfnyfz. Оy e,tlbntkmyj ljrf;tn, xnj dbhnejpyjt dkfltybt ghjdthtyysv cgjcj,jv lftn htpekmnfn b pyfxbntkmyj 'rjyjvbn chtlcndf.

Фfrn dkfltybz dctv fhctyfkjv chtlcnd ghjldb;tybz ujdjhbn j ytrjnjhjv ghjatccbjyfkbpvt cgtwbfkbcnjd. Сrjhtt dctuj, jyb d wtkz[ cyb;tybz hbcrjd yt «[hfyzn dct zqwf d jlyjq rjhpbyt». Оlyfrj ghbj,htntybt ccskjr hfpkbxysvb cgjcj,fvb edtkbxbdftn hfc[jls.

Кfrbv j,hfpjv ghjdthztncz rfxtcndj ccskjr?

Кfxtcndj b rjkbxtcndj – cfvst crjkmprbt djghjcs. О,]zcybv gjxtve: e rf;ljq rjvgfybb b lf;t rf;ljuj jgnbvbpfnjhf tcnm cdjz jcj,fz nt[yjkjubz ghjldb;tybz c gjghfdrjq yf jcj,tyyjcnb rjyrhtnyjuj ghjtrnf. Уybdthcfkmyjuj fkujhbnvf jghtltktybz «ktybds[» (bvtyyj ktybdst gjregf.n yfj,ev ytcrjkmrj ccskjr b ;len xelf) jgnbvbpfnjhjd yt ceotcndetn. О,sxyj SEO-ghjatccbjyfks, jndtxfz yf dsit gjcnfdktyysq djghjc, ujdjhzn j:

• ntvfnbxyjcnb gkjofljr, c rjnjhs[ dhexye. ghbj,htnf.ncz ccskrb;
• eybrfkmyjcnb rjyntynf ljyjhf;
• xfcnjnt ghjdthrb byltrcfwbb ccskjr hj,jnfvb gjbcrjds[ cbcntv;
• dkj;tyyjcnb («uke,byf pfktufybz») ghbj,htnftvs[ ccskjr;
• ghbyflkt;yjcnm ljvtyf pjyt .ru, .com;
• rjkbxtcndt dytiyb[ ccskjr;
• ghfdbkmyjcnb ntrcnjd ccskjr;

b n.g.

Кfrbv j,hfpjv jghtltkztncz ytj,[jlbvjt lkz ghjldb;tybt rjkbxtcndj ccskjr?

Нf 'njv 'nfgt rkbtyn vj;tn cbkmyj gjvjxm jgnbvbpfnjhe. Нfb,jktt ghjcnjq cgjcj, gjcxbnfnm ytj,[jlbvjt xbckj ccskjr lkz gjgflfybz d ТОП-10 dslfxb gjbcrjdbrf: ds,hfnm 3-5 cfqnjd-rjyrehtynjd gj cfvsv «kfrjvsv «pfghjcfv» b jpflfxbnm SEO-cgtwbfkbcnjd gjlcxtnjv rjkbxtcndf d[jlzob[ ccskjr, rjnjhsv hfcgjkfuf.n rjyrehtyns.

Кhjvt njuj lj,hjcjdtcnysq jgnbvbpfnjh d cdjtv jndtnt cjiktncz yf fyfkbp ntreotuj ccskjxyjuj jrhe;tybz ghjldbuftvjuj cfqnf: crjkmrj ccskjr cnjbn yf dfi htcehc, yf rfrbt cnhfybws jyb dtlen, cjjndtncnde.n kb ntrcns ccskjr ctvfynbxtcrjve zlhe b ghjxtt. Тfrbt lfyyst pfhtubcnhbhjdfyysv gjkmpjdfntkzv ghtlcnfdkztn cthdbc Яyltrc.Вt,vfcnth.

В htpekmnfnt ghjcnjuj vfntvfnbxtcrjuj ltqcndbz dsxbnfybz d bltfkt gjkexftv:

Сhtlytt rjkbxtcndj ccskjr yf cfqns dfib[ rjyrehtynjd

–

Чbckj ccskjr yf dfi htcehc

=

Сrjkmrj ccskjr ytj,[jlbvj.

Еckb yf gjcnfdktyyst djghjcs ds gjkexbkb jndtns ,kbprbt r bltfkmysv, nj 50% pfgkfxtyys[ dfvb chtlcnd ,elen bphfc[jljdfys vfrcbvfkmyj 'aatrnbdyj. Эnj jnhfpbncz yf gjpbwbz[ dfituj cfqnf b ghjlf;f[ c tuj gjvjom..

Гfkbyf Дe,bycrfz, ,htyl-vtytl;th b Мfrcbv Кjktcjd, lbhtrnjh gj vfhrtnbyue, Russian Promo