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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
×tv cfqn lkz k.ltq jnkbxftncz jn
cfntkkbnf? Â gthde. jxthtlm ntv, xnj ukfdyjq wtkm. tuj dkfltkmwf
zdkztncz yt yfhfobdfybt «gepjvthjr» b yt gjgflfybt rfr vj;yj ,jkmituj
xbckf cnhfybw d byltrc gjbcrjds[ cbcntv, f ghbdktxtybt yf htcehc
wtktdjq ge,kbrb, rjnjhfz ghjxbnftn cnfnmb, ghbj,htntn njdfhs, crfxftn
cjan b n.l. Âybvfybt 'njq felbnjhbb vj;yj gjkexbnm, yfghbvth, gjgfd d
ÒÎÏ dslfxb «ßyltrcf» bkb Google gj
htktdfynysv lkz ghjtrnf pfghjcfv, yj cltkfnm 'nj yt nfr-nj ghjcnj,
jcj,tyyj rjulf htxm bltn j rjyrehtynyjq b, ntv ,jktt, rjvvthxtcrjq
ntvfnbrt.
Åcnm b lheujq cgjcj, gjgekzhbpfwbb cfqnf –
ghjgbfhbnm tuj yf ntvfnbxtcrb[ htcehcf[: yf ajhevf[, d ,kjuf[, uheggf[
cjwbfkmys[ ctntq b n.l. Åckb ghfdbkmyj ghjdtcnb SMO-rfvgfyb., vj;yj
ljkmyj ,scnhj b ,tp jcj,s[ ltyt;ys[ pfnhfn gjkexbnm b gjcnjzyys[
gjctnbntktq, b j,hfnyst ccskrb, b joenbvsq fdnjhbntn d
bynthytn-cjj,otcndt.
Íj lkz ljcnb;tybz gjkj;bntkmyjuj htpekmnfnf ytljcnfnjxyj ,tplevyj
cnfdbnm ccskrb yf dct[ rhegys[ htcehcf[ cdjtq ntvfnbrb, cjplfdfz
if,kjyyst njgbrb b cjj,otybz dhjlt «Çf[jlbnt yf yjdsq cfqn!» bkb «Ïhj
vfibys/,thtvtyyjcnm/vj,bkmyst ntktajys vj;yj gjxbnfnm nen». Â 'njv
ckexft tcnm ,jkmijq hbcr gjkexbnm htgenfwb. cgfvthf b cajhvbhjdfnm e
j,bnfntktq Ñtnb ytufnbdyjt vytybt j cdjtv ghjtrnt. Êelf uhfvjnytt ,eltn
ghtlkj;bnm gjctnbntkzv ajhevjd, cjwbfkmys[ ctntq b ,kjujd xnj-nj
eybrfkmyjt b ltqcndbntkmyj gjktpyjt, gj,e;lf.ott pfqnb yf cfqn b yfxfnm
frnbdyjt j,ce;ltybt c ghbdktxtybtv yjds[ k.ltq. Òfrjq «pfdktrfkrjq»
vj;tn ,snm eybrfkmyfz rfr c njxrb phtybz gjlfxb, nfr b c njxrb phtybz
byajhvfwbb yjdjcnm.
Êfrbt cfqns wtktcjj,hfpyj gjgekzhbpbhjdfnm d cjwbfkmys[ vtlbf c gjvjom. yjdjcntq?
Ïthtl ntv, rfr gthtqnb r vtnjlbrt yfgbcfybz yjdjcntq lkz hfcrhenrb
cfqnf yf cjwbfkmys[ htcehcf[, gjujdjhbv j njv, lkz rfrb[ ghjtrnjd
gjljqltn 'njn vtnjl.
Átpeckjdyj, kexit dctuj tuj bcgjkmpjdfnm lkz gbfhf gjhnfkjd bkb
yjdjcnys[ cfqnjd, ult ge,kbrfwbz cdt;tq byajhvfwbb pfybvftn lfktrj yt
gjcktlytt vtcnj. Íj ghb ghfdbkmyjv gjl[jlt 'njn cgjcj, vj;tn ,snm
ghbvtybv b lkz cfqnjd lheujq yfghfdktyyjcnb. Íf htcehct
bynthytn-vfufpbyf vj;yj ge,kbrjdfnm yjdjcnb ,htyljd, rjnjhst
ghtlcnfdktys d rfnfkjut, yf cfqnt ghjatccbjyfkmyjuj ajnjuhfaf –
bynthtcye. byajhvfwb. j yjdbyrf[ ajnj- b dbltjnt[ybrb b n.l.
Ãkfdyjt – bvtnm gjl[jlzoe. gj ntvfnbrt b bynthtcye. yjdjcnm, f ghbdktxtybt c tt gjvjom. dybvfybz r cfqne – ltkj nt[ybrb.
Ãlt yfqnb byajhvfwbjyysq gjdjl lkz yjdjcnb?
Ïthtl ntv, rfr cjplfdfnm yf ajhevf[ b d cjwbfkmys[ ctnz[ ntvs c
ghtlkj;tybtv gthtqnb yf cfqn b ghjxbnfnm yjdjcnm, tt ye;yj yfgbcfnm b
hfpvtcnbnm yf cdjtv htcehct. À lkz 'njuj ytj,[jlbv eybrfkmysq
byajhvfwbjyysq gjdjl.
Äkz ghbdktxtybz gjkmpjdfntktq yf cfqn kexit bcgjkmpjdfnm j,obt
yjdjcnb, cjlth;fybt rjnjhs[ ujdjhbn j, bynthtcys[ ntyltywbz[,
hfphf,jnrf[, jnrhsnbz[, bccktljdfybz[ d njq bkb byjq j,kfcnb. Îyb
ghbdktren relf ,jkmitt dybvfybt, xtv byajhvfwbz j rfrjq-nj rjyrhtnyjq
jhufybpfwbb bkb cj,snbb vtcnyjuj vfcinf,f, ,elen dsukzltnm ,jktt
tcntcndtyyj b ghjcnbvekbhe.n k.ltq r frnbdyjve j,ce;ltyb., f,
cktljdfntkmyj, gjctotyb. htrkfvbhetvjuj htcehcf.
Ïjdjl lkz yjdjcnb ljk;ty ,snm eybrfkmysv b cdt;bv, gj'njve
hthfqnbnm byajhvfwb. c heccrb[ cfqnjd-rjyrehtynjd yt;tkfntkmyj:
gjctnbntkb ajhevjd b cjwbfkmys[ ctntq yt ,elen gtht[jlbnm gj ccskrt,
rjnjhfz dtltn yf vfnthbfk, rjnjhsq jyb e;t dbltkb b xbnfkb. À 'nj
pyfxbn, xnj yf gjbcrb byajhvfwbb ye;yj jnghfdbnmcz yf ghjcnjhs
Áeh;eytnf. Ïhbxtv cjdctv yt j,zpfntkmyj jhbtynbhjdfnmcz njkmrj yf
fyukjzpsxyst htcehcs: cdt;fz cnfnbcnbrf j gjctoftvjcnb Àynfkbb ,scnhtt
gjzdbncz yf nehtwrb[ cfqnf[, f j, bcgsnfybz[ fdnjvj,bktq Audi
– yf ytvtwrb[. Ásnm gjkbukjnjv lkz njuj xnj,s gthtdtcnb cnhfybxre
ntrcnf yt ye;yj: k.,jq uhfvjnysq rjgbhfqnth (lf b ghjcnj xtkjdtr c
xedcndjv zpsrf) cvj;tn pf gjkxfcf ghbdtcnb d xbnf,tkmysq dbl yjdjcnm,
ghjgeotyye. xthtp cthdbc jykfqy-gthtdjlf.
Äkz gjbcrf byajhvfwbb yf byjcnhfyys[ cfqnf[ elj,ytt dctuj bcgjkmpjdfnm Google News, Yahoo News
b lheubt cthdbcs 'njuj gkfyf. Òtv, rnj gkfybhetn htuekzhyj cjplfdfnm
yjdjcnb lkz hfpvtotybz yf cdjtv cfqnt, ,eltn gjktpyj gjlgbcfnmcz yf
hfccskre yjds[ ge,kbrfwbq gj bynthtce.otve pfghjce, xnj,s yt ghjgecnbnm
djpvj;yjcnm ,scnhtt lheub[ j,yfhe;bnm cdt;bq vfnthbfk b ghjgbfhbnm c
tuj gjvjom. cdjq ghjtrn d cjwbfkmys[ vtlbf.
Êfrjq ljk;yf ,snm yjdjcnm lkz hfcrhenrb cfqnf d SMO?
Ïjvbvj yjdbpys b eybrfkmyjcnb, [jhjibq ntrcn lkz ghbdktxtybz gjkmpjdfntktq ljk;ty j,kflfnm cktle.obvb rfxtcndfvb:
- Ásnm bynthtcysv ibhjrjve rheue k.ltq. Äkz yfgbcfybz
yjdjcnb ye;yj bcgjkmpjdfnm vfnthbfks, rjnjhst gj,e;lf.n k.ltq r
dscrfpsdfyb. cdjtq njxrb phtybz, cgjhfv, j,ce;ltybzv. ×tv
ghbdktrfntkmytt ,eltn ntvf yf ajhevt bkb d cjj,otcndt, xtv frnbdytt
,eltn ghjntrf.ott d ytq j,otybt, ntv ,jkmit k.ltq pfukzyen d ytt b
gthtqlen gj ghtlkfuftvjq ccskrt yf cfqn. Ïj'njve kexit yt njhjgbnmcz c
hfpvtotybtv gthdjq gjgfditqcz yjdjcnb dhjlt «Â ctdthyjv Êbnft dshjckb
j,]tvs ghjlf; cfynt[ybrb XXX», f gjlj;lfnm ,jktt ukj,fkmyjuj
byajhvfwbjyyjuj gjdjlf: yfghbvth, «Ïjl vfhrjq XXX ,eltn dsgeotyf
eybrfkmyfz dfyyf-cjkzhbq».
- Ásnm ljcnjdthysv. Ít cnjbn
chfpe ;t ,hjcfnmcz gthtdjlbnm b ge,kbrjdfnm yjdjcnm, yt eljcnjdthbdibcm
d njv, xnj jyf ghfdlbdf, – 'nj vj;tn crfpfnmcz yf fdnjhbntnt cfqnf
cfvsv ytufnbdysv j,hfpjv. Ñhtlb byjcnhfyys[ htcehcjd yt vtymit
cfntkkbnjd, cjplfyys[ «irjkmybrfvb», b ghjcnj yt jxtym rfxtcndtyys[
ghjtrnjd, xtv d Ðeytnt. Ïj'njve b «;tknst» vfnthbfks yf yb[ hfpvtof.n
ljcnfnjxyj xfcnj. Òfr, ytlfdyj d Google News gjzdbkfcm fyukjzpsxyfz
yjdjcnm j njv, xnj yf Ìjcrjdcrjv fdnjcfkjyt ,eltn ghtlcnfdktyf yjdfz
Skoda Felicia. Íf cktle.obq ltym 'njn fyjyc ,sk hfpvtoty yf nsczxf[
cfqnjd, d njv xbckt b ljcnfnjxyj rhegys[. Íj dscnfdrf d hjccbqcrjq
cnjkbwt ghjikf, f xticrjuj ,.l;tnyjuj fdnjvj,bkz ybrnj nfr b yt edbltk,
xnj ytelbdbntkmyj, – ghtlcnfdkty jy ,eltn njkmrj xthtp ujl, byajhvfwbz
j xtv e;t lfdyj cjj,ofkfcm jabwbfkmysvb ghtlcnfdbntkzvb vfhrb.
Ïhb,fdbkjcm kb gjcnjzyys[ gjctnbntktq e nt[ htcehcjd, rjnjhst
gjgsnfkbcm ghjgbfhbnmcz c nfrjq «enrjq» yf gjcdzotyys[ «Ørjlt»
cjwbfkmys[ htcehcf[? Âjghjc hbnjhbxtcrbq.
- Ásnm
ghfdbkmyj jajhvktyysv. Ötkm SMO-hfcrhenrb – yt rhfnrjdhtvtyyjt
ghbdktxtybt nhfabrf, f cjplfybt ecnjqxbdjuj bynthtcf r cfqne e
«ntvfnbxyjq» ge,kbrb. Ïj'njve gjctnbntktq ye;yj pfcnfdbnm yt njkmrj
gthtqnb gj ccskrt yf htcehc, yj b jcnfnmcz yf ytv. Ñktljdfntkmyj,
yjdjcnm lkz gbfhf d cjwbfkmys[ vtlbf ye;yj ghfdbkmyj jajhvbnm d
cjjndtncndbb c j,otbpdtcnysvb, yj gjxtve-nj xfcnj buyjhbhetvsvb
pfrjyfvb .pf,bkbnb: hfp,bdrjq ntrcnf yf f,pfws, bcgjkmpjdfybtv ntujd
strong, bold, em b n.l., bkk.cnhfwbtq vfnthbfkf rfhnbyrfvb, c[tvfvb,
dbltj-hjkbrfvb, gthtkbyrjdrjq c ntvfnbxysvb cnhfybwfvb cfqnf b n.l.
- Îxtym
[jhjij yt ghjcnj hfpvtcnbnm gjlcnhjxysq j[elj;tcndktyysq gthtdjl bkb
hthfqn xe;juj ntrcnf, yj b ljgjkybnm tuj gjktpysvb gjctnbntkzv
vfnthbfkfvb. Ífghbvth, cjj,ofz j ghb,kb;f.otqcz dscnfdrt, ghtlcnfdbnm
htnhjcgtrnbde ghjikjujlyb[ vthjghbznbq, bkb, hfccrfpsdfz j yjdjv
ntktajyt, gjlhj,ytt jcnfyjdbnmcz yf nt[yjkjubz[, rjnjhst bcgjkmpjdfkbcm
ghb tuj cjplfybb.
- Åckb cfqn, rjnjhsq gkfybhetncz
gjgekzhbpbhjdfnm yf cjwbfkmys[ vtlbfhtcehcf[, ghbyflkt;bn ghjlf.otq
xnj-kb,j rjvgfybb, d ntrcnt yjdjcnb bkb d cjctlytv ,kjrt ye;yj
ytyfdzpxbdj hfpvtcnbnm ccskrb yf cnhfybws c njdfhfvb. Îcj,tyyj
ghfdbkmyj 'nj ,eltn, tckb rfrbt-nj gjpbwbb rfnfkjuf yfghzve. cdzpfys c
ntvfnbrjq ntrcnf: yfghbvth, vfnthbfk hfccrfpsdftn j yjdjq rjkktrwbb
pbvytq jlt;ls, f hzljv c ybv ltvjycnhbhe.ncz ghtlcnfdktyyst d
bynthytn-vfufpbyt gfkmnj, ie,s b n.l.
Ãlt b rfr hfpvtofnm ccskrb yf yjdjcnm?
Ènfr, yjdjcnm cjplfyf b jge,kbrjdfyf. Òtgthm dcnftn djghjc: ult b rfr ghjdjlbnm cfve SMO-frwb. c tt gjvjom.?
Äkz hfpvtotybz ccskrb yf yjdjcnb ye;yj gjlj,hfnm vfrcbvfkmyj
gjl[jlzobt gj ntvfnbrt cjwbfkmyst gkjoflrb. Ôjhevs, uheggs, cjj,otcndf
ljk;ys ,snm gjctoftvsvb b ;bdsvb, b[ j,bnfntkb ljk;ys j[jnyj dtcnb
lbcreccbb, cgjhbnm, dscrfpsdfnm cdjb njxrb phtybz. Òfrfz felbnjhbz yt
njkmrj gjctnbn cfqn, yj b ghbdktxtn yf ytuj lheub[ gjkmpjdfntktq
Âctvbhyjq gfenbys, jcnfdkzz ccskrb yf ntve b ytgjchtlcndtyyj yf htcehc
c yjdjcnm. yf lheub[ ajhevf[, d cdjb[ ,kjuf[ b n.l.
Ïhb hfpvtotybb ccskrb yf yjdjcnm ye;yj bp,tufnm lde[ rhfqyjcntq:
yt ge,kbrjdfnm dtcm ntrcn c erfpfybtv bcnjxybrf dybpe (njulf e
gjctnbntktq yt ,eltn vjnbdfwbb gthtqnb yf cfqn – pfxtv, tckb dc.
byajhvfwb. bv e;t ghtljcnfdbkb?) b yt jcnfdkznm ,tccjlth;fntkmys[
cjj,otybq dhjlt «Èynthtcyfz yjdjcnm nen». Íe;yj d ytcrjkmrb[
ghtlkj;tybz[ pfbynthtcjdfnm gjctnbntktq ajhevf bkb uheggs b gjlnjkryenm
b[ r gjctotyb. htrkfvbhetvjuj cfqnf. Ëexit dctuj rhfnrj cajhvekbhjdfnm
ukfdye. vsckm b ghtlkj;bnm gjcktljdfnm gj ccskrt lkz gjkextybz
gjlhj,yjq byajhvfwbb (ghjcvjnhf ajnjuhfabq, dbltj, cnfnbcnbxtcrb[
dsrkfljr b n.l.).
È, yfrjytw, ukfdyjt. Ïhjldb;tybt cfqnf d SMO vj;tn jrfpfnmcz
gjktpysv b 'aatrnbdysv njkmrj lkz nt[ dt,-htcehcjd, rjnjhst
ltqcndbntkmyj cjplfys lkz k.ltq b ytcen gjkmpe cdjbv gjctnbntkzv.
Ïj'njve ntv, rnj [jxtn j,htcnb fdnjhbntn chtlb wtktdjq felbnjhbb c
gjvjom. cjwbfkmys[ vtlbfhtcehcjd, ye;yj hf,jnfnm yfl cdjbv ghjtrnjv
t;tlytdyj b eltkznm dybvfybt yt njkmrj yjdjcnzv, ccskrb yf rjnjhst
gkfybhetncz hfpvtcnbnm yf ntvfnbxtcrb[ ajhevf[, d cjj,otcndf[ b ,kjuf[,
yj b rfxtcnde htcehcf b tuj yfgjkytyb. d wtkjv.
seonwes
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