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Little boxes on the hillside,
Little boxes made of ticky tacky,
Little boxes on the hillside,
Little boxes all the same.

(Malvina Reynolds, "Little Boxes")

Кjkjyrf ghj nfqaey pfrfyxbdfkfcm yf njv, xnj hj;ltybt ht,tyrf - 'nj njn cfvsq [fjc, rjnjhsq gjlcrfpsdftn ghfdbkmysq genm. Нf cfvjv ltkt, ybxtuj yjdjuj d 'njv ytn: ltnb ghjcnj gjvjuf.n dcgjvybnm ytrjnjhst tcntcndtyyst dtob.

И nen ;t cnfyjdbncz dblyj, xnj gfajcyst "byyjdfwbb" dphjcks[ bvt.n ghzvst fyfkjub d ltncndt; if,kjys b cnthtjnbgs, rjnjhst ghtcktle.n yfc dc. ;bpym, rfr njn hfpdjhjn irjkmyjuj lytdybrf, xnj dcgjvbyftncz ghb gkfybhjdfybb ltk yf ytltk.. Эnbv j,]zcyztncz gfhfljrcfkmyfz ghbvbnbdyjcnm bynthytn-cthdbcjd: ghb juhjvyjv hfpyjj,hfpbb zpsrjd ghjuhfvvbhjdfybz b cgjcj,jd ghtlcnfdktybz lfyys[ gjkmpjdfntkm gjkexftn yf ds[jlt Иynthytn, jcyjdfyysq yf ajhvfnf[ vsiktybz chtlytq irjks.

Бjktt bynthtcyst bynthatqcs gjkexf.ncz ujhfplj ht;t. А ctqxfc, rjulf Иynthytn ljitk lj cfvs[ ibhjrb[ vfcc xthtp vj,bks, vyt lf;t rf;tncz, xnj ldb;tybt bltn djj,ot dcgznm - r ljirjkmysv ajhvfnfv. Оlby bp yb[ b hfp,thtv ctujlyz.

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Оnrhsdfybt rjhj,jxtr edktrftn ltntq d djphfcnt ujlf c yt,jkmibv. Кfr hfp d 'nj dhtvz jyb yfxbyf.n [jlbnm - b bccktljdfnm ghjcnhfycndj ,jkmijq rjhj,rb-rdfhnbhs, ult yf[jlbncz tot vyj;tcndj rjhj,jxtr gjvtymit, nht,e.ob[ jnrhsdfybz. У vjtq ljxrb, rjnjhjq gjknjhf, tcnm eybdthcfkmyjt ckjdj "ltq" ("ldthm") , rjnjhjt jpyfxftn dct ghtlvtns, yfghfibdf.obtcz yf dpkjv - yt njkmrj cfvb ldthb, yj b k.,st zobrb, ghj,rb, pfcnt;rb. Нj c rfhnjyysvb rjhj,jxrfvb rjytxyj ghjot dctuj.

У dphjckbrjd nj ;t cfvjt edktxtybt yfpsdftncz unboxing - hfcgfrjdsdfybt yjds[ ufl;tnjd b c]tvrf 'njuj ghjwtccf yf dbltj, c j,zpfntkmysv dsrkflsdfybtv d Иynthytn. В 'njv ujle ghj unboxing jngbcfkbcm vyjubt hjccbqcrbt ;ehyfkmxbrb lkz ltdjxtr. Нj gthdjt egjvbyfybt ghjwtccf c nfrbv yfpdfybtv, tckb dthbnm "Вbrbgtlbb", ckexbkjcm tot d 2006 ujle. В njv ;t ujle The Register yfpdfk 'nj yjdjq ajhvjq "gjhye[b lkz ubrjd".

Дtqcndbntkmyj, 'nj gjxnb cnhbgnbp. Оlyfrj cnjbn enjxybnm, xnj cfvj gj ct,t nt[yj-gjhyj gjzdbkjcm ujhfplj hfymit. Зfljkuj lj "z,kjxyjuj i-ctrcf" ,skf yfghbvth ghjlerwbz Sony, dct 'nb ,ev,jrcs c gkfdysvb 'hjnbxtcrbvb kbybzvb lbyfvbrjd. Нj njulf tot yt ,skj unboxing. Тfr xnj ltkj, dblbvj, bvtyyj d rjhj,jxrt. Гfl;tns cnfkb gjhnfnbdysvb, f c ybvb b rjhj,jxrf cnfkf buheitxyjq. Еt kturj jnrhsdfnm [bksvb gfkmxbrfvb ubrjd. Оnnjuj b ,ev jnrhsdfntktq.

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Вkj;tyyst rjhj,jxrb - ghjljk;tybt njq ;t buhs, gjgekzhyjt d njv ;t djphfcnt (gjknjhf ujlf). Иuhe frnbdyj gjjohz.n ltncrbt crfprb: cvthnm Кjotz ghzxtncz d zqwt, zqwj d enrt, enrf d pfqwt, b nfr lfktt.

Я dcgjvybk j, 'njv, rjulf jlyf;ls htibk (,jkmit z nfrjuj ybrjulf yt ltkfk, gjdthmnt, 'nj ,skj ckexfqyjt gjvenytybt hfccelrf b uke,jrbq ghjdfk d ltncndj) regbnm kbwtypbjyysq cjan. Я ,sk d ijrt. Оrfpfkjcm, xnj ghjuhfvvf, rjnjhe. pf gfhe rkbrjd vj;yj gjcnfdbnm xthtp Сtnm c lheujuj rjywf cdtnf, jabwbfkmyj ghjlftncz gj vtnjle "zbw Кjotz". Иp ,jkmijq rjhj,rb-dbnhbys nt,t dsybvf.n rfhnjyye. rjhj,re - nj;t yt[bkjuj hfpvthf, yb d jlyb rfhvfy yt dktptn. В rjhj,rt kt;bn gfrtnbr. В ytv kt;bn lbcr. Нf lbcrt ytn ybxtuj ceotcndtyyjuj, rhjvt "rk.xf" d jlye cnhjxre (jcyjdyfz xfcnm cjanf dct hfdyj crfxbdftncz xthtp Сtnm). Вphjckbrb nfrbt crfpjxybrb!

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Иltz "cj,cndtyyjq rjhj,jxrb", ghbxtv jcj,juj dblf, gjzdkztncz gjp;t. Кjytxyj, pfgb[bdfnm dtob d rjhj,jxrb evt.n b gjkenjhjujljdfkst. Нj e yb[ tot ytn ljkujq gfvznb "cdjb[ dtotq", ytn ghtlcnfdktybz j wtyyjcnz[ b cfvjcnjzntkmyjv [hfytybb. Эnj dct gjzdkztncz yf cfvjv dscitv 'nfgt hfpdbnbz xtkjdtrf - d xtnsht ujlf.

Кfr hfp d 'nj dhtvz vjq csy edktrcz gjbcrjv cjrhjdbo. Кyb;rb ghj gbhfnjd, dct nfrjt. И rjulf d jxthtlyjq hfp jy gjitk c ,f,eirjq d vfufpby b jyf ghtlkj;bkf ds,hfnm, xnj tve regbnm - jy yt cnfk, rfr hfymit, ds,bhfnm "dtom". Оy ds,hfk aenkzh lkz [hfytybz dtotq - cbvgfnbxysq ceylexjr. Кfr e gbhfnjd.

Нe hfpdt yt ne ;t hjkm buhf.n ntgthm yfib inexrb c ryjgjxrfvb? Вs,bhfz jlyf;ls vj,bkmybr lkz gjlheub, z yfljkuj pfcnhzk d vfufpbyt - vyt e;fcyj yt yhfdbkbcm dct 'nb crexyst ghzvjeujkmyst rjhj,jxrb, gj[j;bt yf cgk.otyys[ rjcvjyfdnjd. Пhb 'njv z yf,k.lfk, rfr d vfufpby d[jlzn k.lb b c gjhjuf cghfibdf.n "gjcktly.. vjltkm" jghtltktyyjuj ,htylf. Вblbvj, b[ nj;t yt bynthtcjdfk aeyrwbjyfk. Нj b 'cntnbrf yt bynthtcjdfkf. Иv ye;yj ,skj, xnj,s rjhj,jxrf ,skf "rfr e njuj gfhyz".

В 'njv ujle vs dbltkb nfrjt yf dscitv ehjdyt: rjhj,jxrb gjl yfpdfybtv iPad cnfkb gjzdkznmcz d herf[ cfvs[ lfktrb[ jn [fqntrf k.ltq - ghjdbywbfkmys[ xbyjdybrjd. А dct gjnjve, xnj yfi gfhtym yjvth 1 cnfk kbwjv rjvgfybb Apple. И ntgthm dct yf lthtdyt [jnzn rjhj,jxre rfr e ytuj.

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Пfhfljrcfkmysq ghbywbg "gj ctrhtne dctve cdtne" ghb[jlbn tot xthtp gfhe ktn, ,kb;t r irjkt. Еckb lj 'njuj rjhj,jxrf bcgjkmpjdfkfcm ghjcnj rfr tvrjcnm, nj ntgthm e ytt gjzdkztncz jcj,fz vbccbz nfqybrf. Оlyfrj 'njn nfqybr - ye vs ;t cnflyst ;bdjnyst! - ljk;ty rfr-nj ltvjycnhbhjdfnmcz jghtltktyysv k.lzv.

У ltdjxtr buhf yfpsdftncz "ctrhtnbrb". Вsrfgsdftncz zvrf, d ytt xnj-nj rkfltncz, f gjnjv zvrf pfrhsdftncz - yj yt ghjcnj nfr, f cntrksirjv. Чnj,s ytrjnjhst bp,hfyyst ahtyls vjukb dbltnm, xnj nfv dyenhb. Пjnjv e yb[ ,elen gjlpfvjxyst pfgbcjxrb d ,kjuf[, gjkeghbrhsnst ghjabkb b fkm,jvs d cjwctnz[.

У vfkmxbrjd tcnm buhf c felbj-bynthatqcjv lkz "hfcctrhtxbdfybz": 'nj cgbxtxysq rjhj,jr, d rjnjhjv cblbn ;er. Еuj vj;yj lfnm gjckeifnm rjve-yb,elm. Кjulf vfkmxbrb dshfcnf.n, jyb lkz nt[ ;t wtktq bcgjkmpe.n gktths. Я ybrjulf yt gjybvfk gktthjd d gkfyt vepsrb. Еckb e; ckeifnm vepsre, nfr d yjhvfkmyjv dblt, ,tp pelf d eif[ b gjcnhjyyb[ pderjd. Пjljphtdf., xnj chtlb vyj;tcndf k.ltq c gktthfvb ghjwtyn htfkmys[ vtkjvfyjd jxtym vfk. Нtn-ytn, gktth 'nj yf cfvjv ltkt rjhj,jxrf c ;erjv. Сgjcj, jnujhjlbnmcz jn vbhf, yj d nj ;t dhtvz lfnm vbhe gjyznm, xnj e nt,z tcnm ctrhtnbr.

Оcj,tyyj evbkz.n ckflrbt gfhjxrb, rjnjhst ckeif.n jlby gktth yf ldjb[. Пhzvj gj ltncrbv cnb[fv Мb[fkrjdf: "Мs bvttv gj rfhvfyfv: ldt htpbyrb, ldf rh.xrf, ldt ,jkmib[ cntrkzyys[ ghj,rb, lde[ ;erjd d jlyjq rjhj,rt..."

Хjnz htfkmyst gfwfys blen lfkmit: yfcnjzobq ctrhtn yflj cjj,obnm dctve cdtne, ,erdfkmyj. Тj tcnm pfdtcnb uhjvrbq b jhbubyfkmysq hbyunjy d vj,bkt.

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Пecnfz rjhj,jxrf gjl dbljv gjkyjq ghb[jlbn d vkflib[ rkfccf[ irjks, rjulf ns e;t jcjpyftim cbke rjhj,jxtr d jnhsdt jn b[ cjlth;fybz. Хjnz b ltnb gjvtymit dgjkyt vjuen ckjgfnm rjyatne, f gjnjv cdthyenm d afynbr d dblt rjyatns b gjkj;bnm j,hfnyj. Нj irjkmyst hfpdktre[b yf 'ne ntve uke,;t. Дf.n nt,t, r ghbvthe, cdthnjxtr. А nfv yfgbcfyj: "Оnrhjq kbcnjr". Тs rjytxyj jnrhsdftim. "Еot hfpjr". "Еot hfpjr"... "Нe xnj ns botim, lehfxjr?"

Вthcbb lkz dphjckbrjd nht,e.n ,jktt 'aatrnyjuj jajhvktybz. Нj gecnjnf dyenhb - nf ;t cfvfz. У vtyz ljvf dfkztncz rjycthdyfz ,fyrf c yflgbcm. "Нfcnjzobq djple[ Оltccs". Оlyfrj 'nj ,sk jxtdblysq ghbrjk. Нj ytrjnjhst dcthmtp hfccnhfbdf.ncz, rjulf gjregf.n buhjde. rjycjkm yf eBay - f gjnjv dszcyz.n, xnj regbkb bvtyyj nj, xnj ,skj yf ajnjuhfabb. Пecne. rjhj,re.

Вs yt,jcm gjlevfkb, xnj 'nj tlybybxyst rehmtps? Оlyfrj tcnm cathf, ult gecnst rjhj,jxrb gjcnfdktys yf gjnjr. Эnj hfphf,jnrf cfqnjd. Кfpfkjcm ,s, htwtgn gjgekzhyjuj cfqnf lfdyj bpdtcnty - 'nj [jhjibq cj,cndtyysq ldb;jr, ghb 'njv lbpfqy pfxfcne. djj,ot jncencndetn. Иvtyyj d nfrjv dblt cnfkb bpdtcnys Бb,kbjntrf Мjirjdf b Lenta.ru, "Жbdjq Жehyfk" b Facebook, De.licio.us b Craigslist. Тtv yt vtytt, ghtrhfcyj ceotcndetn ,bpytc ghjnbdjgjkj;yjuj nbgf: vyjuj-vyjuj lbpfqyf djrheu gecnjns. В gjcktlytt dhtvz "cnelbb" yfexbkbcm he,bnm ,f,rb b yf "hfphf,jnrt" - nfr e yb[ yfpsdftncz yfcnhjqrf xe;juj ,tcgkfnyjuj cjanf, nbgf Drupal bkb Django. Пhbxtv ltytu pf nfrbt rjhj,jxrb xfcntymrj ,then yt vtymit, xtv pf cfvjltkmyst.

Кcnfnb, ds dtlm pyftnt, xnj nfrjt "yfwbjyfkmyfz hjccbqcrfz ОС"? Эnj nfrjq ,jkmijq ve[ nfrfz gecnfz rjhj,jxrf c ,tcgkfnysv "Лbyercjv", yf rjnjhjq yfhbcjdfkb hjccbqcrbq akfu. Нj 'nj tot njkmrj ghjtrn. А ytrjnjhst e;t lfdyj ghjlf.n gjlj,yst buheirb: Business Linux.

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Кjhj,jxrf c gjldj[jv - bpk.,ktyyfz buhf gjlhjcnrjd. Тhelyj pf,snm 'nb zhrbt vjvtyns, rjnjhst crhfibdfkb yfib cthst irjkmyst ,elyb. Пj;bkfz exbkrf-vfntvfnbxrf bltn ljvjq gjckt ehjrjd. Нf nhjnefht gthtl ytq kt;bn rfhnjyyfz rjhj,rf bp-gjl j,edb. Сehjdfz exbkrf jukzlsdftncz - yt edblbn kb rnj? - b ,jqrj, ckjdyj irjkmybwf, c hfpvf[e gbyftn rjhj,re yjujq. Оn neakb jnktnftn rf,ker, cnfheirf djtn b ghsuftn yf jlyjq yjut. А vs, cblzobt d recnf[, gflftv cj cvt[e. В rjhj,rt kt;fk rbhgbx.

Нf 'njv 'nfgt ;bpyb, rjnjhsq [jhjij jgbcfy Цjtv ("vs d xtnshyflwfnm ktn pyftv dct, xnj yfv yflj pyfnm"), uhfym vt;le dphjcksvb b ltnmvb jrjyxfntkmyj cnbhftncz. Тs e;t gjyzk, xnj chtlb dphjcks[ gjkyj blbjnjd. И xnj k.,jq gfwfy vj;tn gjqvfnm dphjckjuj yf nfre. djn rjhj,re c c.hghbpjv.

Еot cvtiytt bcgjkmpjdfnm rjitktr bkb gjhncbufh yf ktcrt. Пhbdktrfntkmyfz rjhj,jxrf rkfltncz yf ljhjue, ktcrf ghbcsgftncz gtcrjv b edjlbncz d erhsnbt. Нf 'ne eljxre, r ndjtve dtkbrjve ltncrjve elbdktyb., kjdzncz lf;t cfvst cthmtpyst ve;brb.

В ysytiytv dphjckbrjdjv vbht 'nj yfpsdftncz "ghbkj;tybz". Я edthty, xnj cfvj 'nj ckjdj ghbnfobk yfv yt xtkjdtr, f rfrjq-nj hj,jn-gthtdjlxbr. Дkz xtkjdtrf jyj rkbybxtcrb lkbyyjt: hfymit nj ;t cfvjt yfpsdfkjcm "ghjuhfvvf", "ghjuf" bkb ghjcnj "cjan". Нj xnj df;ytt, c gjlvtyjq nthvbyf ghjbc[jlbn zdyfz bltjkjubxtcrfz lbdthcbz. Нfv dyeif.n, xnj ghjuhfvvf ntgthm - dctuj kbim ljgjkytybt, ;tcnrj ghbdzpfyyjt r ytrjq j,zpfntkmyjq rjhj,jxrt.

Иkb r wtkjq cthbb dkj;tyys[ rjhj,jxtr, yfcrjkmrj gjnht,bntk. [dfnbn nthgtybz. Рfymit ns cnfdbk cjan yf [fhl, djn b dct. Тtgthm yf rjvgt ns ljk;ty jnrhsnm rjhj,jxre-,hfepth, gjnjv pfkjubybnmcz d rjhj,jxre-"Вrjynfrnt", gjnjv jnrhsnm nfv rjhj,jxre-ghbkj;tybt... Сfvjt cvtiyjt, xnj vyjubt ghbkj;tybz dctuj kbim nhfyckbhe.n ytxnj bp lheub[ rjhj,jxtr (buhs, yjdjcnb, rfhns) bkb djj,ot jrfpsdf.ncz gecnjnjq, abithcrjq ghbvfyrjq.

Сghfibdftncz, pfxtv yflj cnjkmrj egfrjdjr? А pfntv, xnj rf;lfz rjhj,jxrf wtgkztn nt,z yf cdj. ktcre. Рfymit ns cnfdbk ghjuhfvve. Тtgthm ghjuhfvvf cnfdbn nt,z.

И nen z cyjdf dthyecm r ghtpbltyne Мtldtltde c tuj njnfkmysvb fqgtlbrfvb. В ghbywbgt, 'nj j,sxyjt ltkj, rjulf bpdtcnysq xtkjdtr cnfyjdbncz kbwjv rjhj,jxrb. Нfi gthdsq ghtpbltyn Мb[fbk Гjh,fxtd htrkfvbhetn xtvjlfys Louis Vuitton. А ghtlgjcktlybq yfi ghtpbltyn, ysyt ghtvmth Вkflbvbh Пenby, hfcrhexbdftn rfyfhttxyst rjhj,jxrb yf rjktcf[ ghjbpdjlcndf АdnjВАЗf.

Нf 'njv ajyt Мtldtltd lf;t dsbuhsiyj cvjnhbncz. Пjnjve xnj e ufl;tnjd Apple b ,tp ytuj vjht gjrkjyybrjd, jyb ujnjds j,kbpsdfnm t;tlytdyj, c uhjvrbv ghbxvjrbdfybtv. А ghj ujh,fxtdcrbt xtvjlfys ybrnj yt hfccrf;tn kbiybq hfp ,tcgkfnyj. Нe, njkmrj tckb nfv ,eltn crhsnfz xthye[f.

(Чnj lj Пenbyf, tve tot nz;tktq: ghbikjcm yt njkmrj t[fnm 2 nsc. rv gj hjccbqcrbv ljhjufv d ;tcnzyjv nfpe, yj tot b rfnfnm c cj,jq ukfdyjuj ghbldjhyjuj ;ehyfkbpf Кjktcybrjdf bp "Кjvvthcfynf". Вtlm tckb yt Кjktcybrjd, nj rnj ;t lheujq gj cdjtq djkt yfgbcfk ,s nhb-xtnsht SEO-cnfnmb ghj "vfhihen ghtvmthcrjq Lada" b ghj "rhenz ,fhfyre cdjtq Kalina Sport". Зfvtnmnt, rcnfnb, rfr kturj pf,snm gfnhbjnbpv hflb jgnbvbpfnjhcrjuj nh.rf: kj[b b gjbcrjdst hj,jns k.,zn yfpdfybz yf fyukbqcrjv, ,tp crkjytybq, gj'njve heccrbq zpsr gitk djy. Нj lf;t 'nj dscjrjt bcreccndj yt hf,jnftn, gjnjve xnj jlby cdbltntkm c dbltjrfvthjq kturj dscvtbdftn dc. gjrfpe[e).

И ntv yt vtytt, ghb dct[ cbvgfnbz[ r [fqntre, kt;fotve d jcyjdt iPad, z dct-nfrb yf cnjhjyt Гjh,fxtdf c tuj xtvjlfyfvb. Пjnjve xnj xtvjlfy yt gthtlftn rjjhlbyfns cdjtuj [jpzbyf b tuj kbxyst lfyyst xthn pyftn rjve. Чtvjlfy yt dsrblsdftn bp ct,z dtob, rjnjhst yt gjyhfdbkbcm tve, xtvjlfye. Чtvjlfy yt ,kjrbhetn cdjb pfcnt;rb gj rjvfylt rfrjuj-nj ytbpdtcnyjuj rjpkf bp lheujq cnhfys. Кjhjxt, 'nj yt rjitktr yf ktcrt. Эnj ghjcnj ndjq cj,cndtyysq xtvjlfy. Пhbznysq j,hfp juhfybxtyyjuj, pfobotyyjuj vbhf, rjnjhsq dctulf c nj,jq. Тf cfvfz rjhj,jxrf bp ltncndf.

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