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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) În gthtdjlxbrf: yt levf., xnj jnrhsdf. Àvthbre 'nbv gthtdjljv, gj ,jkmijve cxtne bcreityysq [f,hfgjkmpjdfntkm yt yfqltn lkz ct,z vyjuj yjdjuj b ytj,sxyjuj. Îlyfrj, yf vjq dpukzl, 'nj ytgkj[fz j,otj,hfpjdfntkmyfz cnfnmz, d rjnjhjq elj,yj cj,hfys b hfccvjnhtys jcyjdyst dt[b b ghbywbgs hf,jns gjbcrjds[ vfiby. Îhbubyfk cnfnmb jge,kbrjdfy d ;ehyfkt Wired pf vfhn 2010 ujlf. Ïhtleght;lf. chfpe — cnfnmz lkbyyfz.  Õjnbnt
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d Êfkbajhybb, d Ìfeynby Âm., d ujkjdyjv jabct
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ghbybvftvst yf t;tytltkmyjv Ñjdtofybb gj Êfxtcnde Ïjbcrf, dkbz.n yf
htpekmnfns dslfxb gjbcrjdjq cbcntvs lkz k.,s[ dfib[ pfghjcjd — «ghbynth
Samsung SF-755p», «cnhfybxrf Ed Hardy yf MySpace» bkb lf;t «cnjkbwf
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dslfxtq htpekmnfnf gjbcrf «ubnfhysq wtynh dfe-dfe» — Ì'y,th rhbxbn:
«Ïjkexbkjcm!»Âjpvj;yj, ds cxbnftnt, xnj gjckt ltcznbktnytuj ,tpeckjdyjuj ljvbybhjdfybz yf gjbcrjdjv hsyrt Google vj;tn hfcckf,bnmcz. Ñtqxfc 'nf rjvgfybz rjynhjkbhetn 65 ghjwtynjd dct[ gjbcrjds[ pfghjcjd, b jyf tlbycndtyyfz, xmt bvz cbyjybvbxyj ckjde «gjbcr». Íj nfr ;t rfr Google yt ujnjd gjxbdfnm yf kfdhf[, nfr b tuj rjyrehtyns yt ujnjds ghbpyfnm gjhf;tybt. Ñjukfcyj pfzdktysv wtkzv b pflfxfv, d ntxtybt vyjub[ ktn ubufyn Ñbkbrjyjdjq ljkbys bcgjkmpjdfk cdjq nfbycndtyysq, rf;eobqcz dctdtleobv fkujhbnv lkz «jhufybpfwbb vbhjdjq byajhvfwbb». Íj pf ytcrjkmrj gjcktlyb[ ktn vyj;tcndj rjvgfybq ,hjcbkb dspjd Google d catht tuj jcyjdyjq ltzntkmyjcnb: jyb ,hjcbkb dspjd gjbcrjdjq vfibyt, rjnjhfz ,kfujlfhz nt[yjkjubxtcrjve djkit,cnde b gjcnjzyyjve ecjdthitycndjdfyb. vj;tn eljdktndjhbnm k.,jq djpvj;ysq pfghjc. Facebook ghb,kbpbkcz r gjpbwbzv Google, hfcxbnsdfz, xnj k.lb ,elen ,jkmit ljdthznm cjdtnfv lheptq, f yt htpekmnfnfv hf,jns ,tpkbrjq ajhveks. Ákfujlfhz djpvj;yjcnzv cbynfrcbxtcrjuj hfp,jhf cdjtuj ytghthsdyjuj gjnjrf cjj,otybq, Twitter ghtlcnfdbk rjywtgwb. gjbcrf d ht;bvt htfkmyjuj dhtvtyb, gtht[dfnsdfz gjcktlybt hfpujdjhs b j,ce;ltybz gj vtht njuj rfr jyb hfpdjhfxbdf.ncz. Yelp gjvjuftn k.lzv yfqnb htcnjhfys, e,jhobrjd b yzytr, bcgjkmpez gjbcr gj htqnbyue. Íb jlby bp 'nb[ yjds[ cthdbcjd yt ghtlcnfdkztn euhjps cfv gj ct,t, jlyfrj dct dvtcnt jyb ghjuyjpbhe.n ,eleott, d rjnjhjv gjbcr ,eltn jnrhsnsv b ibhjrbv, b d rjnjhjv wfhbn yt ghjcnj gjbcrjdfz vfibyf, f crjhtt yf,jh hfpkbxys[ gjbcrjds[ cthdbcjd. Êhjvt njuj, yfb,jkmifz euhjpf lkz Google yf[jlbncz d gjkenjht nsczx rbkjvtnhf[ r ctdthe: Bing. Ïthtltkfyysq b gthtbvtyjdfyysq rjvgfybtq Microsoft gjbcrjdsq cthdbc c bvtytv, rjnjhjt, gj pflevrt, ljk;yj yfgjvbyfnm j djcrkbwfybb «Bingo!» — «Ýdhbrf!» (f vj;tn, 'nj bvz bpdtcnyjuj fvthbrfycrjuj gtdwf bkb yfpdfybt cnhbg-,fhf bp cthbfkf The Sopranos), ,sk pfgeoty d b.yt ghjikjuj ujlf c ljdjkmyj jgnbvbcnbxysvb ghjuyjpfvb. (The Wall Street Journal yfpdfk tt «,jktt ghbdktrfntkmysv, xtv Google»). Î,yjdktyysq dytiybq dbl b htrkfvyfz rfvgfybz d 100 vbkkbjyjd ljkkfhjd gjvjukb edtkbxbnm ljk. pfghjcjd yf gjbcrjdjv hsyrt ÑØÀ c 8 lj ghbvthyj 11 ghjwtynjd, b 'nj rjkbxtcndj edtkbxbncz dldjt, rfr njkmrj htuekbhe.obt jhufys gjpdjkzn bcgjkmpjdfnm gjbcrjde. vfibye Bing lkz Yahoo. Êjvfylf Bing cjchtljnjxbkfcm yf jnltkmys[ ckexfz[, d rjnjhs[ fkujhbnvs Google yt dctulf gjrfpsdf.n eljdktndjhbntkmyst htpekmnfns. Ífghbvth, d nj dhtvz rfr Google jnkbxyj cghfdkztncz c byltrcbhjdfybtv ge,kbxys[ bynthytn-cfqnjd, jy yt bvttn ljcnegf d ht;bvt htfkmyjuj dhtvtyb r pfgenfyysv b gjcnjzyyj vtyz.obvcz vfccbdfv lfyys[ j dsktnf[ b ghb,snz[ cfvjktnjd. Microsoft gjregftn Farecast — bynthytn cfqn, rjnjhsq gjcnjzyyj jnckt;bdftn nfhbas fdbfgthtdjpxbrjd lkz ghtlcrfpfybz hjcnf bkb gfltybz wty yf ,bktns — b ghtljcnfdkztn cdjb lfyyst d gjbcrjdjq dslfxt Bing. Microsoft cjdthibk gjlj,yst ghbj,htntybz d j,kfcnb plhfdjj[hfytybz, yjhvfnbdys[ ljrevtynjd, f nfr;t gjregrb b ghjlf;b njdfhjd b eckeu — d j,kfcnz[, ult gj b[ hfcxtnfv, fkujhbnvs Google ytcjdthityys. Íj lf;t d rjvgfybb Bing ghbpyf.n, xnj tckb ye;yj ghjcnj ddtcnb ckjdj lkz gjbcrf b gjkexbnm htktdfynyst htpekmnfns, Google dct tot jxtym lfktrj dgthtlb. Îlyfrj d Bing gjkfuf.n, xnj lf;t ghb [jhjib[ htpekmnfnf[ d ytrjnjhs[ ghtlvtnys[ j,kfcnz[, ult Bing ghtdjc[jlbn Google, k.lb yt ,elen bcgjkmpjdfnm njkmrj b[ cthdbc b lkz lheub[ pfghjcjd. «Àkujhbnvs ytj,sxfqyj df;ys d gjbcrt, jlyfrj jyb yt tlbycndtyyjt, yf xnj ye;yj j,hfofnm dybvfybt», — ujdjhbn Áhfqfy Ìfrljyfkml, dbwt-ghtpbltyn Microsoft gj gjbcre, — «ds ds,bhftnt vfibye yt njkmrj gj vjoyjcnb ldbufntkz». Îndtn Google vj;yj htp.vbhjdfnm d xtnsht[ ckjdf[: «mike siwek lawyer mi». Àvbn Ñbyufk yfgbcfk, xnj htitybt 'njuj rjfyf — d gjbcrjdjq cnhjrt tuj rjvgfybb. Ñbyufk, cjhjrfktnybq l;tyntkmvty, yjcbntkm gjxtnyjuj pdfybz «Êjkktuf Google», yfuhf;ltyysq xtnsht ujlf yfpfl ghtvbtq pf gthtgbcfyysq rjl gjbcrjdjq vfibys d 2001 ujle. Îy yf;fk rkfdbie «ddjl».  vuyjdtybt jrf gjzdbkfcm cnhfybwf ccskjr. Âth[ybq htpekmnfn cgbcrf dtltn r .hbcne Ìfqrke Ñbdtre bp ujhjlf Ãhfyl Ðfgblc d infnt Ìbxbufy. Ýnj cjdthityyj ,tpj,blysq htpekmnfn gjbcrf — jlby bp nt[, rjnjhst cthdthf Google j,hf,fnsdf.n vbkkbfhls hfp d ltym, yj jy j,vfyxbdj ckj;ty. Íf,thbnt njn ;t cfvsq pfghjc d Bing, r ghbvthe, b gthdfz pfgbcm yf cnhfybwt ,eltn j xktyf[ yfwbjyfkmyjq aen,jkmyjq kbub ÑØÀ, jlybv bp rjnjhs[ zdkztncz buhjr gj bvtyb Lawyer Milloy. Ðtpekmnfns gjbcrf pfybvf.n ytcrjkmrj cnhfybw, yj yb yf jlyjq ytn ghzvjq ccskrb yf Ñbdtrf. Ýnj chfdytybt gjrfpsdftn cbke b lf;t byntkktrnefkmyjcnm fkujhbnvjd Google, jnnjxtyys[ ,tcxbcktyyjt rjkbxtcndj hfp. Îyb j,kflf.n, rf;tncz, djkit,yjq cgjcj,yjcnm. gjybvfnm pfghjcs gjkmpjdfntktq, ytpfdbcbvj jn njuj, rfr b yfcrjkmrj uhfvjnyj jyb cjcnfdktys. Google yfpsdftn 'ne cgjcj,yjcnm rfxtcndjv gjbcrf, b pf ujls cdjtuj ceotcndjdfybz rjvgfybz nofntkmyj crhsdfkf ghjwtcc, ,kfujlfhz rjnjhjve gjkexf.ncz nfrbt njxyst htpekmnfns. Íj ctqxfc z cb;e c Ñbyufkjv d Çlfybb ¹43 gjbcrjdjuj ubufynf, ult hf,jnftn jnltk hfphf,jnrb gjbcrjdjuj zlhf, nfr rfr Google lfkf vyt ,tcghtwtyltynye. djpvj;yjcnm gjcvjnhtnm, rfrbv j,hfpjv ljcnbuftncz rfxtcndj gjbcrf. Ïhbxbyf 'njuj jxtdblyf: ds vj;tnt levfnm, xnj fkujhbnv 'nj ytvyjuj ,jkmit, xtv dcz vfibyf, yj gjlj;lbnt, gjrf vs yt ghbjnrhjtv pfdtce b yt edblbv, yf xnj cgjcj,ty 'njn fkujhbnv. Êk.xtdst jcj,tyyjcnb gjbcrf Google«Àkujhbnvs gjbcrf Google gjcnjzyyj bpvtyz.ncz b cjdthitycnde.ncz lkz gjkextybz htpekmnfnjd dscjxfqituj rfxtcndf. Ïhtlcnfdkztv ytcrjkmrj yfb,jktt pyfvtyfntkmys[ hfcibhtybq b ekexitybq c gjzdktybz byltrcf wbnbhjdfybz cnhfybw». — Ñnbdty Ëtdb. Backrub (ctynz,hm 1997) — gjbcrjdfz vfibyf, rjnjhfz hf,jnfkf yf cthdthf[ Ñn'yajhlcrjuj eybdthcbntnf gjxnb ldf ujlf, gjkexbdifz yfpdfybt Google. Åt jcyjdf — hfy;bhjdfybt cnhfybw d pfdbcbvjcnb jn rjkbxtcndf b rfxtcndf dytiyb[ ccskjr — ,skj rhegysv nt[ybxtcrbv ljcnb;tybtv. Íjdsq fkujhbnv (fduecn 2001) — gjbcrjdsq fkujhbnv ,sk gjkyjcnm. htjhufybpjdfy, xnj,s eghjcnbnm lj,fdktybt yjds[ afrnjhjd hfy;bhjdfybz. Àyfkbp dpfbvjcdzptq (atdhfkm 2003) — gthdfz pfgfntynjdfyyfz jcj,tyyjcnm Google, rjnjhfz hfy;bhetn ,jktt dscjrj nt cfqns, yf rjnjhst ccskf.ncz ,jktt fdnjhbntnyst bcnjxybrb. Fritz (ktnj 2003) — 'nj ekexitybt gjpdjkztn Google vjlthybpbhjdfnm byltrcfwb. d k.,jq vjvtyn, f yt njkmrj rhegysvb ,kjrfvb j,yjdktybq. Ïthcjyfkbpbhjdfyyst htpekmnfns (b.ym 2005) — gjkmpjdfntkb vjuen hfphtifnm Google jnckt;bdfnm bcnjhb. b[ gjbcrf lkz j,tcgtxtybz gthcjyfkbpbhjdfyys[ htpekmnfnjd. Bigdaddy (ltrf,hm 2005) — j,yjdktybt vfibys gjpdjkbkj ,jktt gjkye. byltrcfwb. ctnb bynthytn. Óybdthcfkmysq gjbcr (vfq 2007) — yjdsq eybdthcfkmysq gjbcr, gjcnhjtyysq yf gjbcrt rfhnbyjr, yjdjcnz[ Google b gjbcrt gj rybufv gjpdjkbk gjkmpjdfntkzv gjkexfnm byajhvfwb., ghtlcnfdktyye. d hfpkbxyjv dblt yf tlbyjq cnhfybwt htpekmnfnjd gjbcrf. Ïjbcr d ht;bvt htfkmyjuj dhtvtyb (ltrf,hm 2009) — jnj,hf;ftn htpekmnfns bp Twitter b ,kjujd chfpe gjckt ge,kbrfwbb. Ècnjhbz fkujhbnvf Google yfxbyftncz c ddtltybz byltrcf wbnbhjdfybz cnhfybw, cbcntvs, bpj,htntyyjq d 1997 ujle cjjcyjdfntktv Google Ëfhhb Ïtql;tv dj dhtvz ext,s d Ñn'yajhlt. Ñnfditt ktutylfhysv jpfhtybt Ïtql;f pfrk.xfkjcm d hfy;bhjdfybb cnhfybw d pfdbcbvjcnb jn rjkbxtcndf b df;yjcnb ccskjr, dtleob[ yf yb[. Òfrbv j,hfpjv bcgjkmpjdfkcz rjkktrnbdysq hfpev ctnb bynthytn lkz jghtltktybz htktdfynyjcnb cfqnjd. Ýnf rjywtgwbz ghjcnf b j,kflftn ibhjrbvb djpvj;yjcnzvb, b, gjcrjkmre Google ,scnhj cnfk yfb,jktt ecgtiyjq gjbcrjdjq vfibyjq d bynthytnt, Ïtql; b Ñthutq Áhby, dnjhjq jcyjdfntkm Google, hfcwtybdf.n byltrc cnhfybw rfr aeylfvtynfkmye. byyjdfwb. b[ rjvgfybb. Îlyfrj 'nj tot yt dct. «Ë.lb gjllth;fkb blt. byltrcf wbnbhjdfybz cnhfybw, gjnjve xnj jyf gjyznyf», — ujdjhbn Ì'y,th, — «yj ceotcndetn vyj;tcndj lheub[ jcj,tyyjcntq, rjnjhst ekexif.n htktdfynyjcnm dslfxb». Ýnj bcgjkmpjdfybt jghtltktyys[ afrnjhjd, rjyntrcnys[ ghbpyfrjd, rjnjhst gjvjuf.n gjbcrjdjq vfibyt hfy;bhjdfnm vbkkbjys djpvj;ys[ htpekmnfnjd pfghjcf, j,tcgtxbdfz gjgflfybt yfb,jktt gjktpys[ d dth[ cgbcrf. Ïjbcr gj ctnb bynthytn — 'nj ghjwtcc, cjcnjzobq b[ ytcrjkmrb[ 'nfgjd. Ñyfxfkf Google fyfkbpbhetn dt,-cnhfybws, cj,bhfz byajhvfwb. cj dct[ ljcnegys[ cfqnjd. Çfntv 'nf byajhvfwbz hfpltkztncz b byltrcbhetncz (jhufybpetncz gj fkafdbne, ghbvthyj rfr d ckjdfht). Ïjbcr ye;yjq cnhfybws jcyjdsdftncz yf byajhvfwbb, rjnjhe. jyf cjlth;bn. Êf;lsq hfp, rjulf gjkmpjdfntkm ddjlbn pfghjc, ghjbyltrcbhjdfyyfz byajhvfwbz ghjxtcsdftncz d gjbcrf[ ye;yjuj jndtnf b gjkmpjdfntk. djpdhfoftncz cgbcjr, j,sxyj cjlth;fobq cjnyb nsczx bkb vbkkbjyjd d[j;ltybq. Âtcm ajrec, jlyfrj, cjcnjbn d hfy;bhjdfybb — jghtltktybb, rfrjq bp jndtnjd gjcnfdbnm dj ukfde cgbcrf. Âjn ult ghb[jlzn yf gjvjom rjyntrcnyst ghbpyfrb. Âct gjbcrjdst vfibys bcgjkmpe.n b[, yj yb jlyf yt exbnsdftn nfrjt rjkbxtcndj afrnjhjd, f vj;tn, yt bcgjkmpetn b[ c nfrbv jgsnjv, rfr Google. Èyltrc wbnbhjdfybz cnhfybws — 'nj jlby bp afrnjhjd, fnhb,en dt,-cnhfybws (gjkexftncz, xnj tuj dtkbxbyf df;yf lkz rf;ljuj cfqnf d ctnb bynthytn), rjnjhsq gjvjuftn jghtltkbnm htktdfynyjcnm cnhfybws. Ítrjnjhst afrnjhs ctqxfc rf;encz jxtdblysvb. Íf hfyyb[ 'nfgf[ fkujhbnvs Google eltkzkb jcj,jt dybvfybt pfujkjdre cnhfybws — 'nj, ,tpeckjdyj, df;ysq ghbpyfr lkz jghtltktybz htktdfynyjcnb. Äheujq rk.xtdjq afrnjh bcgjkmpetn ntrcn ntkf hf,jxb[ ccskjr, rjnjhst dtlen c jlyjq cnhfybws yf lheue..  htpekmnfnt «rjulf ghjbpdjlbncz gjbcr, ye;yfz cnhfybwf ,eltn cdth[e, lf;t tckb jyf cfvf yt cjlth;bn ckjd, rjnjhst ds ddtkb d pfghjc», — ujdjhbn Ñrjnn Õfcfy, rjnjhsq ,sk fh[bntrnjhjv Google yf hfyyb[ 'nfgf[ b hf,jnfk dvtcnt c Ïtql;tv b Áhbyjv d Ñn'yajhlt, — «'nj ,skj rhenj». Ïjp;t afrnjhfvb cnfkb nfr;t cdt;tcnm byajhvfwbb (gj jlbyfrjdsv pfghjcfv ,jktt gjplybt cnhfybws vjuen ,snm ,jktt gjktpysvb, xtv cnfhst) b utjuhfabxtcrbq afrnjh (Google vj;tn uhe,j jghtltkbnm utjuhfabxtcrbt rjjhlbyfns gjkmpjdfntkz b ghtlgjxntn htpekmnfns, rjnjhst ,kb;t r tuj vtcnjgjkj;tyb.). Ñtqxfc gjbcrjdfz vfibyf bcgjkmpetn ,jktt 200 afrnjhjd lkz hfy;bhjdfybz htpekmnfnjd. Èy;tyths Google jnrhskb, xnj ytrjnjhst bp yfb,jktt df;ys[ afrnjhjd vjuen ,snm yfqltys ,kfujlfhz cfvjq cenb hf,jns Google. Èyltrc wbnbhjdfybz cnhfybws ghbpyfy dslf.otqcz cbcntvjq lkz jghtltktybz gjgekzhyjcnb gjbcrjdsvb vfibyfvb: vbkkbjys k.ltq cfvb jghtltkz.n, yf xnj ccskfnmcz d ctnb. Ýnj yfcnjzofz ltvjrhfnbz. Íj Ñbyufk pfvtnbk, xnj by;tyths bp plfybz ¹43 bcgjkmpe.n tot jlye ltvjrhfnb. — hf,jne cjnty vbkkbjyjd k.ltq, rjnjhst boen xthtp Google. Äfyyst, cjplfdftvst gjkmpjdfntkzvb d ghjwtcct gjbcrf — gj rfrbv htpekmnfnfv jyb gtht[jlzn, rfrbt ckjdf jyb pfvtyz.n d pfghjct, tckb htpekmnfn b[ yt eljdktndjhztn, rfr b[ pfghjcs pfdbczn jn utjuhfabxtcrjuj vtcnjgjkj;tybz — jrfpsdf.ncz ,tcwtyysvb cdtltybzvb lkz jghtltktybz yjds[ afrnjhjd b ekexitybz gjbcrjdjq dslfxb. Ñfvsq jxtdblysq ghbvth 'njuj ghjwtccf — 'nj gthcjyfkbpbhjdfyysq gjbcr Google, jcj,tyyjcnm, rjnjhfz bcgjkmpetn bcnjhb. pfghjcjd gjkmpjdfntkz b tuj vtcnjgjkj;tybt rfr afrnjhs lkz jghtltktybz htktdfynyjcnb htpekmnfnf. Íj d jcyjdyjv Google bcgjkmpetn 'ne juhjvye. vfcce yfrjgktyys[ lfyys[ lkz rjhhtrnbhjdrb fkujhbnvf. Òfrbv ;t j,hfpjv bcgjkmpetncz ytj,sxfqyj uke,jrfz ,fpf pyfybq, rjnjhfz gjvjuftn bynthghtnbhjdfnm j,obq cvsck rhbnbxtcrb df;ys[ pfghjcjd. Âjpmvtv, r ghbvthe, vtnjl, gj rjnjhjve Google jghtltkztn cbyjybvs. «Ìs yfikb kjdrbq cgjcj,», — ujdjhbn Ñbyufk, — «k.lb bpvtyz.n ckjdf d pfghjcf[. Ífghbvth, rnj-nj yf,bhftn «rfhnbyrb cj,fr», f gjnjv «rfhnbyrb otyrjd». Òfrbv j,hfpjv vs gjybvftv, xnj, djpvj;yj, «otyrb» b «cj,frb» dpfbvjpfvtyztvs. Ìs nfr;t exkb, xnj tckb ds dcrbgznbkb djle, nj 'nj ujhzxfz djlf. Ákfujlfhz gjkmpjdfntkzv vs pfyjdj dsexbkb ctvfynbre, b 'nj lfkj jxtym ,jkmijq ifu dgthtl». Îlyfrj ceotcnde.n ytrjnjhst ghtuhfls. Ñbcntvf jghtltktybz cbyjybvjd Google gjybvftn, xnj cj,frb gj[j;b yf otyrjd b xnj dcrbgzxtyfz djlf ujhzxfz. Íj jyf nfr;t htibn, xnj ujhzxfz cj,frf ([jn-lju) 'nj nj;t cfvjt, xnj dcrbgzxtysq otyjr. Ýnf ghj,ktvf ,skf ecnhfytyf d rjywt 2002 ujlf yjdfnjhcrbv j,yjdktybtv, jcyjdfyyjv yf ntjhbz[ abkjcjaf Ë.ldbuf Âbnutyintqyf j pfdbcbvjcnb cvsckf ckjdf jn rjyntrcnf. Òfr rfr Google cj,hftn b [hfybn vbkkbfhls ljrevtynjd b dt,-cnhfybw, jyb ,skb ghjfyfkbpbhjdfys, lkz njuj xnj,s gjyznm, rfrbt ckjdf ,kbprb gj cvscke lheu r lheue. Ñkjdjcjxtnfybt «Ãjhzxfz cj,frf» (hot dog) ,skj yfqltyj d pfghjcf[, cjlth;fob[ nfr;t «[kt,», b «ujhxbwf», b «,tqc,jk» — yt c rbgzxtysvb ldjhyzufvb. Ýnj gjvjukj fkujhbnve gjybvfnm, xnj jpyfxftn ckjdj «[jn-lju» b vbkkbjys lheub[ nthvbyjd. «Ñtqxfc, tckb ds ddtltnt «Gandhi bio», vs pyftv, xnj bio pyfxbn ,bjuhfabz», — ujdjhbn Ñbyufk, — «f tckb ds ddtltnt «bio warfare», nj bio pyfxbn «,bjkjubxtcrfz»». Íf ghjnz;tybb cdjtq bcnjhbb Google hfphf,jnfkf ytcrjkmrj cgjcj,jd lj,fdktybz yjds[ afrnjhjd hfy;bhjdfyz nfr, xnj ,s yt yfheifkfcm hf,jnf gjkmpjdfntktq. Êf;le. gfhe ktn ghjbc[jlbn ukj,fkmyjt bpvtytybt cbcntvs — dhjlt njuj, rfr ds[jlzn yjdst dthcbb Windows. Ýnj ,jkmijt cj,snbt d Ìfeynby Âm., yj jyj yt dsyjcbncz yf ge,kbre. «Ífif hf,jnf gj[j;f yf cvtye ldbufntktq cfvjktnf, rjnjhsq ktnbn cj crjhjcnm. 1000 rbkjvtnhjd d xfc yf dscjnt ltcznb nsczx vtnhjd yfl ptvktq», — ujdjhbn Ñbyufk.  2001 ujle, xnj,s ghbcgjcj,bnmcz r ,scnhjve hjcne bynthytnf, Ñbyufk gjkyjcnm. gthtgbcfk bpyfxfkmysq fkujhbnv Ïtql;f b Áhbyf, drk.xbd cbcntve ,scnhjuj lj,fdktybz yjds[ afrnjhjd gjbcrf. (Îlby bp gthds[ lj,fdktyys[ afrnjhjd yjdjq cbcntvs hfpltkztn rjvvthxtcrbt b ytrjvvthxtcrbt cnhfybws, j,tcgtxbdfz ye;yst htpekmnfns lkz gjkmpjdfntktq, rjnjhst boen njdfhs bkb eckeub).  njv ;t ujle by;tyth Êhbiyf Á[fhfn ghtlgjkj;bk, xnj ccskrb c j,otghbpyfyys[ fdnjhbntnys[ cfqnjd ljk;ys bvtnm ,jkmibq dtc, b hfphf,jnfk dkbzntkmysq afrnjh, rjnjhsq edtkbxbdfk cntgtym ljdthbz r ccskrfv yf rjvgtntynys[ cfqnf[. (Íf 'nj ,sk gjkexty gthdsq gfntyn Google). Ñfvjt gjcktlytt ukj,fkmyjt bpvtytybt, yfpdfyyjt Caffeine, gjghfdkzkj cbcntve dytctybz byltrcjd nfr, xnj,s eghjcnbnm by;tythfv lj,fdktybt yjds[ afrnjhjd. Google bpdtcnyf bpj,htnfntkmyjcnm. d gjjohtybb gjlj,ys[ yjdjddtltybq; rf;lsq ujl rjvgfybz ghjdjlbn dyenhtyy.. ltvjycnhfwbjyye. dscnfdre, yfpsdftve. CSI (Crasy Search Ideas — ,tpevyst gjbcrjdst bltb) lkz dszdktybz ytj,sxys[, yj gjktpys[ ghtlkj;tybq. Îlyfrj, ,jkmitq xfcnm. ghjwtcc bpvtytybz gjbcrjdjq vfibys — 'nj ytghtrhfof.ofzcz bpyehbntkmyfz hf,jnf gtht,jhf gkj[b[ htpekmnfnjd lkz jghtltktybz ytnjxyjcntq. Îlby bp ,tpecgtiys[ gjbcrjd djitk d ktutyle: ult-nj d 2001 ujle Ñbyufk epyfk j gkj[b[ htpekmnfnf[ gjbcrf gj pfghjce «audrey fino». Google yfghfdkzk gjkmpjdfntktq yf bnfkmzycrbt cfqns, gjcdzotyyst Îlhb Õtg,thy (fino gj-bnfkmzycrb pyfxbn «vbkfz»). «Ìs gjybvfkb, xnj yf cfvjv ltkt 'nj xmt-nj bvz», — ujdjhbn Ñbyufk, — «yj cbcntvf ,skf yt yfcnjkmrj cjj,hfpbntkmyjq». Ítelfxf c «audrey fino» ghbdtkf Ñbyufkf r vyjujktnytq hfphf,jnrt cgjcj,f j,hf,jnrb cbcntvjq bvty cj,cndtyys[ — f 'nj 8% dct[ pfghjcjd. ×nj,s htibnm pflfxe, tve ghbikjcm jcdjbnm nfqyjt bcreccndj ,buhfvvyjuj ibahf, rjnjhsq hfpltkztn hfpkbxyst ckjdf d jnltkmyst dpfbvjcdzpfyyst 'ktvtyns. Ífghbvth «new york» ghtlcnfdkztn cj,jq ldf ythfphsdys[ ckjdf (,buhfvvf). Íj nfr;t tcnm «new york times», rjnjhsq jxtdblyj erfpsdftn yf lheujq dbl gjbcrf. È dct cyjdf vtyztncz, tckb pfghjc ,eltn «new york times square». ×tkjdtr chfpe dblbn hfpkbxbt, yj e Google ytn gjldfkf, pfgjkytyyjuj cjnyzvb nsczx jgthfnjhjd pf vfktymrbvb cnjkbrfvb. Google gjkfuftncz yf fkujhbnv.  Çfghjc
«mike siwek lawyer mi» bkk.cnhbhetn, rfr Google ljcnbuftn cjdthitycndf.
Êjulf Ñbyufk yf,bhftn rjvfyle xnj,s ghjltvjycnhbhjdfnm rjl gjl rf;lsv
yfqltyysv htpekmnfnjv, cnfyjdbncz gjyznyj, rfrbt afrnjhs gjdkbzkb yf
ds,jh cfvs[ dsh[yb[ ccskjr: ,buhfvvyfz cdzpm gjrfpsdftn, xnj 'nj bvz,
cbyjybv b utjuhfabxtcrjt vtcnjgjkj;tybt. «Ðfp,thtv 'njn pfghjc c njxrb
phtybz by;tythf», — j,]zcyztn Ñbyufk, — «vs dblbv — fuf! Ìs vj;tv
hfp,bnm pfghjc djn nfr. Ìs dsxbckztv, xnj «lawyer» — 'nj yt afvbkbz, f
«siwek» — 'nj yt bvz. È pfjlyj xnj «lawyer» 'nj yt ujhjl d Ìbxbufyt.
«lawyer» — 'nj fldjrfn».Ýnf lj,snfz wtyjq ,jkmib[ ecbkbq htfkbpfwbz dyenhtyytq hf,jns gjbcrjdjq vfibys Google, cj,hfyyfz ,kfujlfhz lfyysv, ddtltyysv vbkkbfhlfvb gjkmpjdfntktq: «rock» — 'nj crfkf. Åot 'nj rfvtym, f vj;tn ,snm b ,eks;ybr. Ífgbibnt tuj rfr «rokc», b 'nj dct hfdyj ,eltn «rock». Íj yfgbibnt cgthtlb «little» b jy cnfytn cnjkbwtq Àhrfypfcf (Little Rock). À Àhrfypfc (Arkansas) — 'nj yt rjdxtu (ark), yj tckb njkmrj hzljv ytn Íjz (Noah's Ark). «Çfdtnyfz wtkm gjbcrf — gjyznm, xnj [jxtn gjkmpjdfntkm», — ujdjhbn Ñbyufk, — «gj'njve ye;yj gjl,bhfnm yt ckjdf, f b[ pyfxtybz». È Google ghjljk;ftn cjdthitycndjdfnmcz. Ítlfdyj gjbcrjdsq by;tyth Ìjhby Õtqvfyc j,yfhe;bk ghj,ktve c pfghjcjv «Cindy Louise Greenslade». Àkujhbnv gjybvftn, xnj tve ye;yj bcrfnm xtkjdtrf — d 'njv ckexft 'nj gcb[jkju bp ujhjlf Ãfhlty Ãhjed d Êfkbajhybb, yj hfpvtcnbnm ljvfiy.. cnhfybxre Ãhbycktql d gthde. ltcznre htpekmnfnjd yt gjkexfkjcm. Õtqvfyc j,yfhe;bk, xnj Google cyb;ftn htktdfynjcnm tt cnhfybws, nfr rfr Ãhbycktql bcgjkmpjdfkf yt gjkyjt dnjhjt bvz, rfr d gjbcrjdjv pfghjct, f njkmrj tuj bybwbfk. «Ífv ye;yj exbnsdfnm b 'nj», — ujdjhbn Õtqvfyc. Ïj'njve jy lj,fdbk afrnjh, rjnjhsq botn gj bybwbfke dnjhjuj bvtyb. Ñtqxfc ljvfiyzz cnhfybwf Ãhbycktql yf gznjv vtcnt. Ñtqxfc ltcznrb gjlj,ys[ bpvtytybq ghj[jlzn xthtp [jhjij jnkf;tyysq ghjwtcc ntcnbhjdfybz. Ñjnyb hf,jnybrjd Google gj dctve vbhe pf cdjbvb ljvfiybvb rjvgm.nthfvb jwtybdf.n htpekmnfns hfpkbxys[ pfghjcjd, jnvtxfz, rjulf bpvtytybz d cbcntvt ekexif.n bkb e[elif.n dslfxe. Íj e Google nfr;t tcnm fhvbz ntcnbhjdobrjd — 'nj vbkkbfhls gjkmpjdfntktq, rjnjhst ytdjkmyj dbhnefkmyj exfcnde.n d gjcnjzyyjv 'rcgthbvtynt yfl rfxtcndjv gjbcrf. Êf;lsq hfp, rjulf by;tyths ntcnbhe.n bpvtytybz, jyb pfgecrf.n yjdsq fkujhbnv lkz yt,jkmijuj ghjwtynf ckexfqys[ gjkmpjdfntktq, bcgjkmpez b[ rfr ,jkmie. rjynhjkmye. uhegge. Èccktljdfybq bpvtytybq yfcnjkmrj vyjuj, xnj Google ghbikjcm jnrfpfnmcz jn nhflbwbjyyjuj yfexyjuj ghbywbgf — d jlby vjvtyn dhtvtyb ljk;ty ghjdjlbncz njkmrj jlby 'rcgthbvtyn. «Ïj ,jkmibycnde pfghjcjd r Google ds yf[jlbntcm d ytcrjkmrb[ rjynhjkmys[ bkb 'rcgthbvtynfkmys[ uheggf[ jlyjdhtvtyyj», — ujdjhbn by;tyth gj gjbcrjdjve rfxtcnde Ïfnhbr Ðbkb b pfntv gjghfdkztn ct,z — «gj ghfdlt ujdjhz, dct pfghjcs drk.xtys d rfrjq-yb,elm ntcn». Äheubvb ckjdfvb, rf;lsq hfp, rjulf ds xnj-nj botnt xthtp Google, ds zdkztntcm gjljgsnysv rhjkbrjv. Ãb,rjcnm — djpvj;yjcnm lj,fdkznm yjdst afrnjhs, j,yjdktybt rjlf b jlyjdhtvtyyjt ntcnbhjdfybt htpekmnfnjd — djn xnj gjpdjkztn Google endth;lfnm, xnj jyb dslth;fn k.,jt cjhtdyjdfybt c Bing, bkb c Twitter, bkb c Facebook. Íf cfvjv ltkt, pf gjcktlybt itcnm vtczwtd Google ddtk ,jktt 200 ekexitybq, ytrjnjhst bp rjnjhs[ rf;encz gjlhf;fybzvb, tckb yt crfpfnm ,jkmit, ghtlkj;tybq b[ rjyrehtynjd. (Google ujdjhbn, xnj 'nj ghjcnjt cjdgfltybt, b j,hfoftn dybvfybt yf nj, xnj yjdst jcj,tyyjcnb lj,fdkz.ncz htuekzhyj e;t vyjuj ktn). Îlyj bp yb[ — 'nj gjbcr d ht;bvt htfkmyjuj dhtvtyb, c ytnthtgybtv j;blfdibqcz c nt[ gjh, rfr Ïtql; pfzdbk ytcrjkmrj vtczwtd yfpfl, xnj Google ,eltn crfybhjdfnm dtcm bynthytn rf;le. ctreyle. Ñtqxfc, rjulf rnj-nj ddjlbn bynthtce.obq tuj pfghjc, chtlb ltcznb cbyb[ ccskjr Google lj,fdkztn j,kfcnm c „gjcktlybvb htpekmnfnfvb“ — ghjvfnsdf.obqcz cgbcjr cdt;tyfgbcfyys[ pfgbctq c yjdjcnys[ htcehcjd, ,kjujd b vbrhj,kjujd. Äkz 'njuj Google tot hfp bcgjkmpetn afrnjhs lkz lj,fdktybz cfvs[ htktdfynys[ pfgbctq d ytghthsdyj j,yjdkz.obqcz gjnjr. «Ìs yf,k.lftv pf jndtnfvb yf pfgbcb, pf ntv, crjkmrj k.ltq xbnf.n b[, jghtltkztv rnj fdnjh — xtkjdtr bkb hj,jn», — ujdjhbn Ñbyufk, — «vs pyftv, rfr 'nj jghtltkbnm, gjnjve xnj vs pfybvftvcz 'nbv e;t ltcznm ktn». Âvtcnt c gjbcrjv d ht;bvt htfkmyjuj dhtvtyb Google ghtlcnfdbk lheubt yjdst jcj,tyyjcnb, drk.xfz cthdbc, yfpdfyysq Goggles, rjnjhsq d ghjwtcct gjbcrf fyfkbpbhetn ajnjuhfabb c vj,bkmys[ ntktajyjd. Ýnj — xfcnm ytghtrhfof.otujcz ldb;tybz yfdcnhtxe gjcnjzyyjve b gjdctvtcnyjve ghbcencndb. gjbcrf d ;bpyb xtkjdtrf. Ñ hfcgjpyfdfybtv j,hfpjd b ujkjcf cvfhnajys cnfkb ukfpfvb b eifvb. Åckb yfqlty ghfdbkmysq afrnjh, ghtlvtnjv gjbcrf vj;tn ,snm xnj eujlyj. Ãhfylbjpyfz dsxbckbntkmyfz vjoyjcnm b ghjgecryfz cgjcj,yjcnm lftn Google ytjcgjhbvjt ghtbveotcndj. Ítrjnjhst yf,k.lfntkb ujdjhzn, xnj 'nj ghbtveotcndj cbkmyj pfnhelyztn yjdsv cthdbcfv genm jn ntcnjd lj hf,jxtuj ht;bvf. Íj Ì'y,th ujdjhbn, xnj yt jlyf bahfcnhernehf cltkfkf Google kblthjv: «Îxtym, jxtym, jxtym df;yfz rk.xtdfz cjcnfdkz.ofz — 'nj nj, xnj vs yf,bhftv ghfdbkmys[ k.ltq». Ïj dctv ghbpyfrfv Êb Ëe jnyjcbncz r jlybv bp nfrb[ k.ltq. «ß bcgsnsdf. r ytve juhjvyjt edf;tybt», — ujdjhbn Ì'y,th, rjnjhsq hf,jnfk c 48-ktnybv cgtwbfkbcnjv d j,kfcnb ntjhbb dsxbckbntkmys[ vfiby bp Yahoo. Íj Ëe ghbcjtlbybkcz r Microsoft d yfxfkt ghjikjuj ujlf lkz njuj xnj,s djpukfdbnm rjvfyle Bing. Êjulf tuj cghfibdf.n j tuj wtkz[, Ëe, vbybfn.hysq ve;xbyf, jltnsq d l;bycs b he,fire c kjujnbgjv Bing, nb[j b hfpvthtyyj wbnbhetn: „Îxtym df;yj gjvybnm, xnj 'nj ljkujt gentitcndbt“. Ïhb 'njv jy cvjnhbn rfr Óvf Òehvfy d abkmvt „Ó,bnm Ábkkf“ b dtcm tuj dbl ujdjhbn «z yt cj,bhf.cm e[jlbnm». Íf cfvjv ltkt, e rjvgfybb, dsbuhfditq ,hfepthye. djqye gjcktlytuj ltcznbktnbz, jnkbxysq gjntywbfk lkz [jhjituj gjbcrf. Â nj ;t dhtvz 'nb k.lb j,kflf.n cdth[tcntcndtyyjq edthtyyjcnm., jyb ;tkf.n ,jkmit, xtv vj;tn j,tcgtxbnm fkujhbnv Google. «Åckb gfhflbuvf yt bpvtybncz, ,eltn jxtym-jxtym nhelyj cjhtdyjdfnmcz c ctujlyziybvb nhbevafnjhfvb», — ujdjhbn Ãfhhb Øfv, ukfdf hfphf,jnrb zlhf gjbcrf d Microsoft. «Íj, c lheujq cnjhjys, gfhflbuvf vj;tn b bpvtybnmcz». Òfr bkb byfxt, lf;t tckb ghjbpjqltn gjlj,yjt bpvtytybt, fkujhbnv Google vj;tn ghbcgjcj,bnmcz b r ytve. Âjn gjxtve Google — uhjpysq ghjnbdybr, jy gjcnhjbk vfibye, ljcnfnjxyj ,scnhe. lkz njuj, xnj,s extcnm gjxnb k.,e. euhjpe, b gjrf xnj rjyrehtynfv ytxtuj ghjnbdjgjcnfdbnm dscjrjrfxtcndtyysv htpekmnfnfv gjbcrf Google. Ë.,jq vj;tn ghtlkj;bnm yjdsq cgjcj, gjregrb ,bktnjd yf cfvjktn. Íj njkmrj Google pyftn, rfr yfqnb Ìfqrf Ñbdtrf. |
