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nj chfdytybt gjrfpsdftn cbke b lf;t byntkktrnefkmyjcnm fkujhbnvjd Google, jnnjxtyys[ ,tcxbcktyyjt rjkbxtcndj hfp. yb j,kflf.n, rf;tncz, djkit,yjq cgjcj,yjcnm. gjybvfnm pfghjcs gjkmpjdfntktq, ytpfdbcbvj jn njuj, rfr b yfcrjkmrj uhfvjnyj jyb cjcnfdktys. Google yfpsdftn 'ne cgjcj,yjcnm rfxtcndjv gjbcrf, b pf ujls cdjtuj ceotcndjdfybz rjvgfybz nofntkmyj crhsdfkf ghjwtcc, ,kfujlfhz rjnjhjve gjkexf.ncz nfrbt njxyst htpekmnfns. j ctqxfc z cb;e c byufkjv d lfybb 43 gjbcrjdjuj ubufynf, ult hf,jnftn jnltk hfphf,jnrb gjbcrjdjuj zlhf, nfr rfr Google lfkf vyt ,tcghtwtyltynye. djpvj;yjcnm gjcvjnhtnm, rfrbv j,hfpjv ljcnbuftncz rfxtcndj gjbcrf. hbxbyf 'njuj jxtdblyf: ds vj;tnt levfnm, xnj fkujhbnv 'nj ytvyjuj ,jkmit, xtv dcz vfibyf, yj gjlj;lbnt, gjrf vs yt ghbjnrhjtv pfdtce b yt edblbv, yf xnj cgjcj,ty 'njn fkujhbnv.

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Backrub (ctynz,hm 1997) gjbcrjdfz vfibyf, rjnjhfz hf,jnfkf yf cthdthf[ n'yajhlcrjuj eybdthcbntnf gjxnb ldf ujlf, gjkexbdifz yfpdfybt Google. t jcyjdf hfy;bhjdfybt cnhfybw d pfdbcbvjcnb jn rjkbxtcndf b rfxtcndf dytiyb[ ccskjr ,skj rhegysv nt[ybxtcrbv ljcnb;tybtv.

jdsq fkujhbnv (fduecn 2001) gjbcrjdsq fkujhbnv ,sk gjkyjcnm. htjhufybpjdfy, xnj,s eghjcnbnm lj,fdktybt yjds[ afrnjhjd hfy;bhjdfybz.

yfkbp dpfbvjcdzptq (atdhfkm 2003) gthdfz pfgfntynjdfyyfz jcj,tyyjcnm Google, rjnjhfz hfy;bhetn ,jktt dscjrj nt cfqns, yf rjnjhst ccskf.ncz ,jktt fdnjhbntnyst bcnjxybrb.

Fritz (ktnj 2003) 'nj ekexitybt gjpdjkztn Google vjlthybpbhjdfnm byltrcfwb. d k.,jq vjvtyn, f yt njkmrj rhegysvb ,kjrfvb j,yjdktybq.

thcjyfkbpbhjdfyyst htpekmnfns (b.ym 2005) gjkmpjdfntkb vjuen hfphtifnm Google jnckt;bdfnm bcnjhb. b[ gjbcrf lkz j,tcgtxtybz gthcjyfkbpbhjdfyys[ htpekmnfnjd.

Bigdaddy (ltrf,hm 2005) j,yjdktybt vfibys gjpdjkbkj ,jktt gjkye. byltrcfwb. ctnb bynthytn.

ybdthcfkmysq gjbcr (vfq 2007) yjdsq eybdthcfkmysq gjbcr, gjcnhjtyysq yf gjbcrt rfhnbyjr, yjdjcnz[ Google b gjbcrt gj rybufv gjpdjkbk gjkmpjdfntkzv gjkexfnm byajhvfwb., ghtlcnfdktyye. d hfpkbxyjv dblt yf tlbyjq cnhfybwt htpekmnfnjd gjbcrf.

jbcr d ht;bvt htfkmyjuj dhtvtyb (ltrf,hm 2009) jnj,hf;ftn htpekmnfns bp Twitter b ,kjujd chfpe gjckt ge,kbrfwbb.

cnjhbz fkujhbnvf Google yfxbyftncz c ddtltybz byltrcf wbnbhjdfybz cnhfybw, cbcntvs, bpj,htntyyjq d 1997 ujle cjjcyjdfntktv Google fhhb tql;tv dj dhtvz ext,s d n'yajhlt. nfditt ktutylfhysv jpfhtybt tql;f pfrk.xfkjcm d hfy;bhjdfybb cnhfybw d pfdbcbvjcnb jn rjkbxtcndf b df;yjcnb ccskjr, dtleob[ yf yb[. frbv j,hfpjv bcgjkmpjdfkcz rjkktrnbdysq hfpev ctnb bynthytn lkz jghtltktybz htktdfynyjcnb cfqnjd. nf rjywtgwbz ghjcnf b j,kflftn ibhjrbvb djpvj;yjcnzvb, b, gjcrjkmre Google ,scnhj cnfk yfb,jktt ecgtiyjq gjbcrjdjq vfibyjq d bynthytnt, tql; b thutq hby, dnjhjq jcyjdfntkm Google, hfcwtybdf.n byltrc cnhfybw rfr aeylfvtynfkmye. byyjdfwb. b[ rjvgfybb.

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jn ult ghb[jlzn yf gjvjom rjyntrcnyst ghbpyfrb. ct gjbcrjdst vfibys bcgjkmpe.n b[, yj yb jlyf yt exbnsdftn nfrjt rjkbxtcndj afrnjhjd, f vj;tn, yt bcgjkmpetn b[ c nfrbv jgsnjv, rfr Google. yltrc wbnbhjdfybz cnhfybws 'nj jlby bp afrnjhjd, fnhb,en dt,-cnhfybws (gjkexftncz, xnj tuj dtkbxbyf df;yf lkz rf;ljuj cfqnf d ctnb bynthytn), rjnjhsq gjvjuftn jghtltkbnm htktdfynyjcnm cnhfybws. trjnjhst afrnjhs ctqxfc rf;encz jxtdblysvb. f hfyyb[ 'nfgf[ fkujhbnvs Google eltkzkb jcj,jt dybvfybt pfujkjdre cnhfybws 'nj, ,tpeckjdyj, df;ysq ghbpyfr lkz jghtltktybz htktdfynyjcnb. heujq rk.xtdjq afrnjh bcgjkmpetn ntrcn ntkf hf,jxb[ ccskjr, rjnjhst dtlen c jlyjq cnhfybws yf lheue.. htpekmnfnt rjulf ghjbpdjlbncz gjbcr, ye;yfz cnhfybwf ,eltn cdth[e, lf;t tckb jyf cfvf yt cjlth;bn ckjd, rjnjhst ds ddtkb d pfghjc, ujdjhbn rjnn fcfy, rjnjhsq ,sk fh[bntrnjhjv Google yf hfyyb[ 'nfgf[ b hf,jnfk dvtcnt c tql;tv b hbyjv d n'yajhlt, 'nj ,skj rhenj. jp;t afrnjhfvb cnfkb nfr;t cdt;tcnm byajhvfwbb (gj jlbyfrjdsv pfghjcfv ,jktt gjplybt cnhfybws vjuen ,snm ,jktt gjktpysvb, xtv cnfhst) b utjuhfabxtcrbq afrnjh (Google vj;tn uhe,j jghtltkbnm utjuhfabxtcrbt rjjhlbyfns gjkmpjdfntkz b ghtlgjxntn htpekmnfns, rjnjhst ,kb;t r tuj vtcnjgjkj;tyb.). tqxfc gjbcrjdfz vfibyf bcgjkmpetn ,jktt 200 afrnjhjd lkz hfy;bhjdfybz htpekmnfnjd.

y;tyths Google jnrhskb, xnj ytrjnjhst bp yfb,jktt df;ys[ afrnjhjd vjuen ,snm yfqltys ,kfujlfhz cfvjq cenb hf,jns Google. yltrc wbnbhjdfybz cnhfybws ghbpyfy dslf.otqcz cbcntvjq lkz jghtltktybz gjgekzhyjcnb gjbcrjdsvb vfibyfvb: vbkkbjys k.ltq cfvb jghtltkz.n, yf xnj ccskfnmcz d ctnb. nj yfcnjzofz ltvjrhfnbz. j byufk pfvtnbk, xnj by;tyths bp plfybz 43 bcgjkmpe.n tot jlye ltvjrhfnb. hf,jne cjnty vbkkbjyjd k.ltq, rjnjhst boen xthtp Google. fyyst, cjplfdftvst gjkmpjdfntkzvb d ghjwtcct gjbcrf gj rfrbv htpekmnfnfv jyb gtht[jlzn, rfrbt ckjdf jyb pfvtyz.n d pfghjct, tckb htpekmnfn b[ yt eljdktndjhztn, rfr b[ pfghjcs pfdbczn jn utjuhfabxtcrjuj vtcnjgjkj;tybz jrfpsdf.ncz ,tcwtyysvb cdtltybzvb lkz jghtltktybz yjds[ afrnjhjd b ekexitybz gjbcrjdjq dslfxb. fvsq jxtdblysq ghbvth 'njuj ghjwtccf 'nj gthcjyfkbpbhjdfyysq gjbcr Google, jcj,tyyjcnm, rjnjhfz bcgjkmpetn bcnjhb. pfghjcjd gjkmpjdfntkz b tuj vtcnjgjkj;tybt rfr afrnjhs lkz jghtltktybz htktdfynyjcnb htpekmnfnf. j d jcyjdyjv Google bcgjkmpetn 'ne juhjvye. vfcce yfrjgktyys[ lfyys[ lkz rjhhtrnbhjdrb fkujhbnvf. frbv ;t j,hfpjv bcgjkmpetncz ytj,sxfqyj uke,jrfz ,fpf pyfybq, rjnjhfz gjvjuftn bynthghtnbhjdfnm j,obq cvsck rhbnbxtcrb df;ys[ pfghjcjd.

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Google bpdtcnyf bpj,htnfntkmyjcnm. d gjjohtybb gjlj,ys[ yjdjddtltybq; rf;lsq ujl rjvgfybz ghjdjlbn dyenhtyy.. ltvjycnhfwbjyye. dscnfdre, yfpsdftve. CSI (Crasy Search Ideas ,tpevyst gjbcrjdst bltb) lkz dszdktybz ytj,sxys[, yj gjktpys[ ghtlkj;tybq. lyfrj, ,jkmitq xfcnm. ghjwtcc bpvtytybz gjbcrjdjq vfibys 'nj ytghtrhfof.ofzcz bpyehbntkmyfz hf,jnf gtht,jhf gkj[b[ htpekmnfnjd lkz jghtltktybz ytnjxyjcntq. lby bp ,tpecgtiys[ gjbcrjd djitk d ktutyle: ult-nj d 2001 ujle byufk epyfk j gkj[b[ htpekmnfnf[ gjbcrf gj pfghjce audrey fino. Google yfghfdkzk gjkmpjdfntktq yf bnfkmzycrbt cfqns, gjcdzotyyst lhb tg,thy (fino gj-bnfkmzycrb pyfxbn vbkfz). s gjybvfkb, xnj yf cfvjv ltkt 'nj xmt-nj bvz, ujdjhbn byufk, yj cbcntvf ,skf yt yfcnjkmrj cjj,hfpbntkmyjq.

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Google ghjljk;ftn cjdthitycndjdfnmcz. tlfdyj gjbcrjdsq by;tyth jhby tqvfyc j,yfhe;bk ghj,ktve c pfghjcjv Cindy Louise Greenslade. kujhbnv gjybvftn, xnj tve ye;yj bcrfnm xtkjdtrf d 'njv ckexft 'nj gcb[jkju bp ujhjlf fhlty hjed d fkbajhybb, yj hfpvtcnbnm ljvfiy.. cnhfybxre hbycktql d gthde. ltcznre htpekmnfnjd yt gjkexfkjcm. tqvfyc j,yfhe;bk, xnj Google cyb;ftn htktdfynjcnm tt cnhfybws, nfr rfr hbycktql bcgjkmpjdfkf yt gjkyjt dnjhjt bvz, rfr d gjbcrjdjv pfghjct, f njkmrj tuj bybwbfk. fv ye;yj exbnsdfnm b 'nj, ujdjhbn tqvfyc. j'njve jy lj,fdbk afrnjh, rjnjhsq botn gj bybwbfke dnjhjuj bvtyb. tqxfc ljvfiyzz cnhfybwf hbycktql yf gznjv vtcnt.

tqxfc ltcznrb gjlj,ys[ bpvtytybq ghj[jlzn xthtp [jhjij jnkf;tyysq ghjwtcc ntcnbhjdfybz. jnyb hf,jnybrjd Google gj dctve vbhe pf cdjbvb ljvfiybvb rjvgm.nthfvb jwtybdf.n htpekmnfns hfpkbxys[ pfghjcjd, jnvtxfz, rjulf bpvtytybz d cbcntvt ekexif.n bkb e[elif.n dslfxe. j e Google nfr;t tcnm fhvbz ntcnbhjdobrjd 'nj vbkkbfhls gjkmpjdfntktq, rjnjhst ytdjkmyj dbhnefkmyj exfcnde.n d gjcnjzyyjv 'rcgthbvtynt yfl rfxtcndjv gjbcrf. f;lsq hfp, rjulf by;tyths ntcnbhe.n bpvtytybz, jyb pfgecrf.n yjdsq fkujhbnv lkz yt,jkmijuj ghjwtynf ckexfqys[ gjkmpjdfntktq, bcgjkmpez b[ rfr ,jkmie. rjynhjkmye. uhegge. ccktljdfybq bpvtytybq yfcnjkmrj vyjuj, xnj Google ghbikjcm jnrfpfnmcz jn nhflbwbjyyjuj yfexyjuj ghbywbgf d jlby vjvtyn dhtvtyb ljk;ty ghjdjlbncz njkmrj jlby 'rcgthbvtyn. j ,jkmibycnde pfghjcjd r Google ds yf[jlbntcm d ytcrjkmrb[ rjynhjkmys[ bkb 'rcgthbvtynfkmys[ uheggf[ jlyjdhtvtyyj, ujdjhbn by;tyth gj gjbcrjdjve rfxtcnde fnhbr bkb b pfntv gjghfdkztn ct,z gj ghfdlt ujdjhz, dct pfghjcs drk.xtys d rfrjq-yb,elm ntcn. heubvb ckjdfvb, rf;lsq hfp, rjulf ds xnj-nj botnt xthtp Google, ds zdkztntcm gjljgsnysv rhjkbrjv.

b,rjcnm djpvj;yjcnm lj,fdkznm yjdst afrnjhs, j,yjdktybt rjlf b jlyjdhtvtyyjt ntcnbhjdfybt htpekmnfnjd djn xnj gjpdjkztn Google endth;lfnm, xnj jyb dslth;fn k.,jt cjhtdyjdfybt c Bing, bkb c Twitter, bkb c Facebook. f cfvjv ltkt, pf gjcktlybt itcnm vtczwtd Google ddtk ,jktt 200 ekexitybq, ytrjnjhst bp rjnjhs[ rf;encz gjlhf;fybzvb, tckb yt crfpfnm ,jkmit, ghtlkj;tybq b[ rjyrehtynjd. (Google ujdjhbn, xnj 'nj ghjcnjt cjdgfltybt, b j,hfoftn dybvfybt yf nj, xnj yjdst jcj,tyyjcnb lj,fdkz.ncz htuekzhyj e;t vyjuj ktn). lyj bp yb[ 'nj gjbcr d ht;bvt htfkmyjuj dhtvtyb, c ytnthtgybtv j;blfdibqcz c nt[ gjh, rfr tql; pfzdbk ytcrjkmrj vtczwtd yfpfl, xnj Google ,eltn crfybhjdfnm dtcm bynthytn rf;le. ctreyle. tqxfc, rjulf rnj-nj ddjlbn bynthtce.obq tuj pfghjc, chtlb ltcznb cbyb[ ccskjr Google lj,fdkztn j,kfcnm c gjcktlybvb htpekmnfnfvb ghjvfnsdf.obqcz cgbcjr cdt;tyfgbcfyys[ pfgbctq c yjdjcnys[ htcehcjd, ,kjujd b vbrhj,kjujd. kz 'njuj Google tot hfp bcgjkmpetn afrnjhs lkz lj,fdktybz cfvs[ htktdfynys[ pfgbctq d ytghthsdyj j,yjdkz.obqcz gjnjr. s yf,k.lftv pf jndtnfvb yf pfgbcb, pf ntv, crjkmrj k.ltq xbnf.n b[, jghtltkztv rnj fdnjh xtkjdtr bkb hj,jn, ujdjhbn byufk, vs pyftv, rfr 'nj jghtltkbnm, gjnjve xnj vs pfybvftvcz 'nbv e;t ltcznm ktn.

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fr bkb byfxt, lf;t tckb ghjbpjqltn gjlj,yjt bpvtytybt, fkujhbnv Google vj;tn ghbcgjcj,bnmcz b r ytve. jn gjxtve Google uhjpysq ghjnbdybr, jy gjcnhjbk vfibye, ljcnfnjxyj ,scnhe. lkz njuj, xnj,s extcnm gjxnb k.,e. euhjpe, b gjrf xnj rjyrehtynfv ytxtuj ghjnbdjgjcnfdbnm dscjrjrfxtcndtyysv htpekmnfnfv gjbcrf Google. .,jq vj;tn ghtlkj;bnm yjdsq cgjcj, gjregrb ,bktnjd yf cfvjktn. j njkmrj Google pyftn, rfr yfqnb fqrf bdtrf.
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