«Êjulf hf,jnftim c gjcnfdobrjv, ye;yj jn;bvfnm
tuj gj gjkyjq ghjuhfvvt!» Ñ nfrbv kjpeyujv hf,jnf.n cj dctvb
gjcnfdobrfvb. Áelm nj gjcnfdobr vt,tkb, ,evfub, fhtyljlfntkm bkb
gjcnfdobr bynthytn-eckeu.
Êf;lsq ;tkftn cybpbnm wtye yf gjcnfdkztvsq njdfh bkb eckeue. È tckb
dlheu gjcnfdobr yt ;tkftn gjqnb yf ,jktt dsujlyst eckjdbz, djpybrftn
djghjc j cvtyt gjcnfdobrf. Â njn ;t vjvtyn gjzdkztncz rexf gjntywbfkmys[
gjlhzlxbrjd, rjnjhst ;tkf.n dj xnj ,s nj yb cnfkj pfgjkexbnm rkbtynf.
Ïhb 'njv ytdf;yj, gj rfrjq wtyt b yf rfrb[ eckjdbz[ (jcj,tyyj, tckb
rkbtyn - rhegyfz rjvgfybz b gjcnfdobr vj;tn hfccxbnsdfnm yf ,jkmijq
recjr htrkfvyjuj ,.l;tnf). Ãkfdyjt – yfxfnm hf,jnfnm, ghbdktxm ltymub, f
gjnjv hfp,thtvcz (edtkbxbv, hfcibhbv, bpvtybv)!
Ïjl[jlbn kb nfrjq kjpeyu lkz gjcnfdobrjd SEO-eckeu, b xnj cktletn
extcnm ghb cvtyt gjlhzlxbrf?
Ócnhjqcndj cfqnf
Çyfybt dct[ njyrjcntq cfqnf – cbkf d gjbcrjdjv ghjldb;tybb! SEO -
'nj dkbzybt yf gjpbwbb cfqnf d gjbcrjds[ cbcntvf[ c gjvjom. dyenhtyyb[ b
dytiyb[ afrnjhjd. Åckb ,s dct cfqns ,skb jlbyfrjdsvb, gjbcrjdjt
ghjldb;tybt cnfkj ,s j,sxysv ghjwtccjv ljhf,jnrb cfqnf lj jghtltktyyjuj
'nfkjyf. Ïhj,ktvf d njv, xnj dct cfqns cjdthityyj hfpyst – hfpyst CMS,
hfpysq html-rjl b d rjywt rjywjd – hfpkbxyst gj ckj;yjcnb rjvfyls,
rjnjhst j,cke;bdf.n cfqn yf cnjhjyt rkbtynf. Äjcnfnjxyj dpznm
rfrjq-yb,elm cfqn ,jktt-vtytt rhegyjq rjvgfybb, xnj,s e,tlbnmcz d njv,
rfr dct ckj;yj! ×nj,s cjukfcjdfnm vfktqitt bpvtytybt yf cfqnt, nht,etncz
ghbkj;bnm jxtym vyjuj ecbkbq. Íe, f tckb cfqn htfkbpjdfy, rj dctve
ghjxtve, yf ,tcgkfnyjq CMS, nj «lth;bntcm jgnbvbpfnjhs!».
Î,sxyj dtlm rfr ,sdftn (bp hfpujdjhf c rkbtynjv):
"Ýnjn cfqn ,sk cltkfy yfibv utythfkmysv lbhtrnjhjv! Ýnj tuj
ltnbot! È njkmrj jy pyftn, xnj ljk;yj ,snm yf cfqnt b rfr ÏÐÀÂÈËÜÍÎ!
Ýnjn lbpfqy jy ghblevfk ÑÀÌ! È yt lfq ,ju ds nfv xnj-nj bpvtybnt!"
Êjulf hf,jnf dtltncz e;t lkbntkmyjt dhtvz, cgtwbfkbcns, rjnjhst
hf,jnf.n c cfqnjv, pyf.n dct tuj njyrjcnb b rfghbps rjhgjhfnbdys[
cnfylfhnjd, pyf.n, c rfrjq cnjhjys gjljqnb, xnj,s j,jqnb juhfybxtybz
cbcntvs b htfkbpjdfnm cnjkm ytj,[jlbvst ljhf,jnrb. Ñgtwbfkbcns gj hf,jnt
c rkbtynfvb, rjnjhst j,tcgtxbdf.n ytgjchtlcndtyye. cdzpm vt;le rkbtynjv
b gjcnfdobrjv, pf dhtvz hf,jns ljcnbuf.n ytdthjznyjq ckf;tyyjcnb,
rjnjhfz gjvjuftn htfkbpjdsdfnm cfvst ckj;yst pflfxb pf cfvsq rjhjnrbq
chjr.
Êjulf cfqn htfkbpjdfy yf cnfylfhnyjq CMS – 'nj cxfcnmt lkz
jgnbvbpfnjhf! Íj xfot dctuj cfqn htfkbpjdfy yf ytj,sxyjq CMS, xnj
jckj;yztn pflfxe b nht,etn ltnfkmyjuj bpextybz, gthtl ntv rfr ghbcnegbnm
r hf,jnt c ytq. Ïhb lkbntkmyjq hf,jnt jgnbvbpfnjh bkb web-hfphf,jnxbr
lj,bdftncz jxtym ,scnhjq yfcnhjqrb bkb dsrkflrb ytj,[jlbvs[ ljhf,jnjr yf
cfqn.
Òtrcns yf cfqnt
 gjbcrjdjv ghjldb;tybb dct ,jktt frnefkmysv cnfyjdzncz djghjc
yfgbcfybz rfxtcndtyys[ ntrcnjd, rjnjhst cgjcj,cnde.n gjregrfv. Ýnj jlby
bp cfvs[ ckj;ys[ d htfkbpfwbb 'ktvtynjd cfqnf. Ñaths ,bpytcf yfcnjkmrj
hfpyjj,hfpys, xnj d rf;ljq jnhfckb tcnm cdjb njyrjcnb, f d rf;ljq
rjvgfybb tcnm cdjb ghtbveotcndf b abirb. Çfxfcne. rjgbhfqnth, rjnjhsq
gbitn ntrcns yf cfqn, cjdthityyj yt hfp,bhftncz d lfyyjq jnhfckb b tve
jxtym ckj;yj yfgbcfnm ntrcn ghj lfyysq rjyrhtnysq ,bpytc.
À dtlm ntrcns-nj - hfpyst ,sdf.n!
Äkz nehbcnbxtcrjuj futyncndf ghb jgbcfybb rhfcbdjuj vtcntxrf gjlfdfq
[elj;tcndtyysq ntrcn, nbgf nfrjuj (,sk yfgbcfy lkz rjvgfybb www.tui.ru):
Äkz vtnfkkehujd, [elj;tcndtyysq yt gjljqltn, gj'njve ye;ty j,sxysq
ce[jq nt[ybxtcrbq (yfghbvth, ghj ghtbveotcndf kturb[ vtnfkkjrjycnherwbq
lkz rjvgfybb www.sminvest.ru):
À lkz jgnjdjq njhujdkb ltncrbvb gkfnmzvb - ghjlf.obq ntrcn (yfgbcfy
lkz rjvgfybb www.mini-ya.ru):
Ê cxfcnm., ghb lkbntkmyjq hf,jnt c ntrcnfvb cnfyjdbncz gjyznyj, xnj
bvtyyj ye;yj hfp]zcyznm gjntywbfkmyjve gjregfntk. yf cfqnt b xnj
ghtlcnfdkztn cj,jq lfyysq ,bpytc. Êjgbhfqnth yfxbyftn gbcfnm nt ntrcns,
rjnjhst ,jktt njxyj cjjndtncnde.n gjnht,yjcnzv rkbtynf.
Ècnjhbz cfqnf
Êf;lsq cfqn jcj,tyysq. Ítn tlbyjuj htwtgnf yf[j;ltybz d ÒÎÏ10
gjbcrjdjq cbcntvs. Åcnm juhjvyjt rjkbxtcndj afrnjhjd, yf rjnjhst vj;yj
dkbznm lkz ecgtiyjuj ghjldb;tybz. Î,kflfz bcnjhbtq, rjnjhfz yfrjgbkfcm
pf lkbntkmysq gthbjl cjnhelybxtcndf, vj;yj ltkfnm dsdjls j njv, xnj
dkbztn, lkz lfyyjuj cfqnf, yf yf[j;ltybt d ÒÎÏ10. ×nj bp njuj, xnj ,skj
cltkfyj b gjdkbzkj yf htpekmnfn, f xnj yt gjdkbzkj. Èvtz nfre.
cnfnbcnbre, e cgtwbfkbcnf gjzdkztncz djpvj;yjcnm ,scnhtt htfubhjdfnm yf
hfpyjuj hjlf bpvtytybz, rjnjhst gjcnjzyyj ghjbc[jlzn yf cfqnt - ghj,ktvs
yf cthdtht, bpvtytybz rjyntynf (cvjnhbnt hbceyjr yb;t) b d gjbcrjds[
cbcntvf[ (cvtyf fkujhbnvf, fgltqn).
Ïhb hf,jnt c jlybv gjcnfdobrjv lkbntkmyjt dhtvz, nfrfz bcnjhbz
yfrfgkbdftncz e gjcnfdobrf d cbcntvf[ cnfnbcnbrb, b gjzdkztncz
djpvj;yjcnm bcgjkmpjdfnm 'njn vjoysq bycnhevtyn lkz ljcnb;tybz wtktq
htrkfvyjq rfvgfybb.
Ñcskrb
 gjbcrjdjv ghjldb;tybb bcgjkmpetncz yfhfobdfybt ccskjxyjq vfccs
cfqnf lkz edtkbxtybz dtcf. Átpeckjdyj, ccskrb kexit dctuj yfrfgkbdfnm
tcntcndtyysv cgjcj,jv. Íj yf 'nj gjnht,e.ncz ujls hf,jns, gjnjve xnj
cfqns, rjnjhst yf[jlzncz d ÒÎÏt bvt.n juhjvye. ccskjxye. vfcce. Ïj'njve
lkz edtkbxtybz ccskjxyjuj jrhe;tybz, bcgjkmpe.ncz gkfnyst ccskrb, pf
rjnjhst nht,etncz gkfnbnm t;tvtczxyj.
Ítrjnjhjt dhtvz yfpfl "ßyltrc" jlbyfrjdj jnyjcbkcz r ntv ccskrfv,
rjnjhst cnjzn lfdyj b r ntv, rjnjhst gjcnfdktys ytlfdyj. Òtgthm
gjbcrjdbr ghblftn ,jkmit dtcf ntv, rjnjhst cnjzn e;t lkbntkmyjt dhtvz b
yt bpvtyz.ncz. Ïhb gtht[jlt jn jlyjuj gjcnfdobrf r lheujve ccskrb
nthz.ncz, b ye;yj cyjdf yfhfobdfnm vfcce. Ïhb 'njv, gjbcrjdfz cbcntvf
ytufnbdyj jnyjcbncz r bpvtytyb. ccskjxyjq vfccs. Áskj r ghbvthe 5000
ccskjr yf cfqn, f jcnfkjcm dctuj 1000. È 'nj tot jlby fhuevtyn d gjkmpe
njuj, xnj,s hf,jnfnm lkbntkmyjt dhtvz c jlybv gjcnfdobrjv SEO eckeu.
# # # #
Èp dctuj dsit crfpfyyjuj vj;yj cltkfnm dsdjl, xnj kjpeyu ghj ",scnhjt
ds;bvfybt rkbtynf" rjytxyj gjl[jlbn, yj ,tcgkfnyjuj cshf yt ,sdftn. È
tcnm vyjuj njyrjcntq b ghj,ktv, c rjnjhsvb vj;yj cnjkryenmcz ghb cvtyt
gjcnfdobrf.
Ðf,jnfz c gjcnfdobrjv nfrjq ckj;yjq eckeub, rfr gjbcrjdjt
ghjldb;tybt, rkbtyn yfhf,fnsdftn rfgbnfk d dblt pyfybz cgtwbabrb tuj
cfqnf b tuj rjvgfybb, yfhf,jnfyys[ gfnnthyjd dj dpfbvjltqcndbb. Âf;ysv
,jyecjv pf ljkubq chjr hf,jns c jlybv gjcnfdobrjv SEO zdkztncz nfr;t
djcghbznbt gjbcrjdjq cbcntvjq vyjub[ yfhf,jnfyys[ vtnjlbr d jgnbvbpfwbb
rjyrhtnyjuj cfqnf rfr tcntcndtyys[.
Êjulf dfv ghtlkfuf.n cvtybnm gjcnfdobrf b ghtlkfuf.n ,jktt ybpre.
wtye, pflevfqntcm j njv, xnj dfv ghbltncz yfcnhfbdfnm dct pfyjdj b ds
gjnhfnbnt ltymub pf cdjt kbxyjt dhtvz b dhtvz cdjtq rjvfyls. À pfjlyj
ghblevfqnt, [jnz ,s lkz ct,z, jndtns yf djghjcs: «Ïjxtve yjdsq gjcnfdobr
ghtlkfuftn cltkfnm 'nj ltitdkt? Ít gjnjve kb, xnj rfr njkmrj ds
gjlgbibnt ljujdjh, jy yfxytn nht,jdfnm edtkbxtybz cnjbvjcnb».
Íe f e; tckb ds ltqcndbntkmyj htibkb cvtybnm gjcnfdobrf SEO-eckeu b
dfi tlbycndtyysq rhbnthbq «e lheub[ ltitdkt», gjvybnt j njv, xnj
jgbcfyj dsit, exnbnt gjnth. dct[ ,jyecjd, rjnjhst ds e;t yfhf,jnfkb - b
ds,bhfqnt gjcnfdobrf hfcxtnkbdj!