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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ífc
dct[ njiybn
 ghjikjq cnfnmt, gjcdzotyyjq «Ýrcgthbvtyne hjccbqcrjuj vfcinf,f», vs yfxfkb
hfp,jh gjktnjd, gsnfzcm gjldtcnb ghjvt;enjxyst bnjub gjckt gjkeujlf
ghjldb;tybz yfib[ exfcnybrjd d cjwbfkmys[ vtlbf. Ìs htibkb hfpj,hfnmcz,
gjxtve ,jkmibycnde bp yb[ (rfr, dghjxtv, b gjlfdkz.otve ,jkmibycnde
hjccbqcrb[ rjvgfybq, ghbitlib[ d cjwbfkmyst vtlbf) ybrfr yt elftncz
ljcnbxm nfv rfrb[-nj dyznys[ htpekmnfnjd.
Îrfpfkjcm, xnj ghbxbyf ytelfx rjvgfybq rhjtncz
ght;lt dctuj d ytghfdbkmyjq jwtyrt djpvj;yjcntq, ghtljcnfdkztvs[
cjwvtlbf. Ìfhrtnbyu nfv — 'nj d gthde. jxthtlm bycnhevtyn lkz edtkbxtybz
kjzkmyjcnb ceotcnde.ob[ rkbtynjd. È njkmrj c gjvjom. frnbdyjcnb
ceotcnde.ob[ rkbtynjd, cj,hfyys[ d cjj,otcndf[ rjvgfybq, vj;yj
ghbdktrfnm nelf yjds[ xktyjd — b[ lheptq d cjwctnz[. Ýnjn bycnhevtyn
jxtym gj[j; yf e-mail-vfhrtnbyu. Òjn nj;t yfwtkty yf edtkbxtybt
kjzkmyjcnb ceotcnde.ob[ rkbtynjd, f dybvfybt k.ltq r dsgecrfv hfccskrb
elth;bdftncz c gjvjom. htuekzhyjq ge,kbrfwbb bynthtcyjuj gjkmpjdfntkzv
rjyntynf — nfr ;t, rfr b d cjwbfkmys[ vtlbf.
Ìt;le ntv ghfrnbxtcrb dct hjccbqcrbt rjvgfybb
hfccvfnhbdf.n vfhrtnbyu d cjwvtlbf rfr chtlcndj yf[j;ltybz yjds[
rkbtynjd, buyjhbhez nj, xnj nt vjuen gjzdbnmcz kbim xthtp frnbdyjcnm
rkbtynjd ceotcnde.ob[. Ïhb 'njv jyb bcgjkmpe.n vtnjls, gj[j;bt yf nt,
rjnjhst ghbvtyz.n «xthyst ctjiybrb» (cgtwbfkbcns gj ghjldb;tyb. cfqnjd d
gjbcrjds[ cbcntvf[ — b[ vtnjls hfccvfnhbdf.ncz gjbcrjdbrfvb rfr cgfv).
Ýnj b cnhtvktybt cgfvbnm ccskrfvb yf cdjb htcehcs dctulf b dtplt, b
vfccjdjt ahtyljdfybt k.ltq d cjwctnz[ kbim lkz njuj, xnj,s ghbdktxm r
ct,t dybvfybt, b cgfv ghbukfitybzvb d cdjb uheggs b cjj,otcndf, b
pfdtltybt rjvgfybzvb kbxys[ ghjabktq, xnj pfghtotyj ,jkmibycndjv
cjwctntq. Â htpekmnfnt 'nb jnrhjdtyyj cgfvthcrbt ltqcndbz rjvgfybq b
j,cke;bdf.ob[ b[ futyncnd dct ,jkmit hfplhf;f.n gjkmpjdfntktq.
Ýnj hfplhf;tybt ghjzdbkjcm ldt ytltkb yfpfl,
rjulf d ,kjut «Ìytybz 'rcgthnjd» yfituj cgtwghjtrnf ,skf
jge,kbrjdfyf cnfnmz ;ehyfkbcnrb Çkfns Íbrjkftdjq gjl yfpdfybtv
«Ífc dct[ njiybn». Îyf ,erdfkmyj pf ltym j,ktntkf ÆÆ b heccrjzpsxyst
ctuvtyns Twitter b Facebook, dspdfd ,ehyst j,ce;ltybz rfr chtlb
cgtwbfkbcnjd gj ghjldb;tyb. d cjwvtlbf, nfr b chtlb j,sxys[
gjkmpjdfntktq. Çkfnf Íbrjkftdf hfccrfpsdftn j cdjb[ dgtxfnktybz[ j
ghjldb;tybb d cjwvtlbf hjccbqcrb[ rjvgfybq, gjlxthrbdfz ghb 'njv, xnj r
bylecnhbb ghjldb;tybz yt bvttn ybrfrjuj jnyjitybz, nj tcnm 'nj njxrf
phtybz njq cfvjq wtktdjq felbnjhbb, lj rjnjhjq rjvgfybb [jnzn
ljcnexfnmcz.
«Íf,k.lfz pf nfr yfpsdftvsv ghjldb;tybtv
ytrjnjhs[ rjvgfybq d cjwvtlbf, yt vjue, rfr yb cnfhf.cm, jnltkfnmcz jn
ktpeob[ d ujkjde cnthtjnbgys[ ahfp dhjlt “ltncrbq cfl”, “yfexb lehfrf
,jue vjkbnmcz” b njq pyfvtybnjq ienkbdjq rfhnbyrb c gkfyjv 'dfrefwbb,
cjukfcyj rjnjhjve ye;yj ,tufnm gj rheue b rhbxfnm “ÀÀÀÀ!”,— gbitn jyf.—
Âct 'nb ht,znf, rjnjhst ghbikb d cjwbfkmyst ctnb, xnj,s j,ofnmcz c
gjnht,bntkzvb cdjb[ njdfhjd b eckeu,— evyst, j,hfpjdfyyst, 'ythubxyst. Ó
yb[ vfccf bltq, gkfyjd, ntjhtnbxtcrb[ pyfybq j njv, rfr ljk;yj ,snm, f
xtuj ,snm rfntujhbxtcrb yt ljk;yj. Âjn njkmrj yf ghfrnbrt dct jxtym
xfcnj dsukzlbn nfr, rfr ,elnj b[ dct[ njiybn. À yfc njiybn dvtcnt c
ybvb».
Îlybv bp cfvs[ hfplhf;f.ob[ vjvtynjd, gj vytyb.
Çkfns (b vyj;tcndf lheub[ gjkmpjdfntktq, tckb celbnm gj vyjujxbcktyysv
rjvvtynfhbzv), zdkztncz cgfv «ghjldb;tywfvb d cjwvtlbf» cdjb[ lheptq c
yfpjqkbdsvb ghbukfitybzvb dcnegbnm d b[ uhegge bkb ghbcjtlbybnmcz r b[
cnhfybwt. «Ïfhe vtczwtd yfpfl d Facebook gjzdbkjcm cjj,otcndj
jntxtcndtyyjuj gjhnfkf gj nheljecnhjqcnde,— gbitn jyf.— Ñjnhelybr
gjhnfkf, vjq pyfrjvsq, yt ghblevfk ybxtuj kexit, xtv ytcrjkmrj hfp
gjlhzl ghbukfcbnm cnfnm gjrkjyybrfvb cnhfybws cdjb[ lheptq, rjnjhs[,
rfpfkjcm ,s, yt yf gjvjqrt yfitk. Ïhb dctv edf;tybb r gjhnfke b cbvgfnbb
r rjyrhtnyjve cjnhelybre vyt yt jxtym bynthtcty rjyntyn cjj,otcndf,
rjnjhsq z edbltkf. Ïj'njve gthdjt ghbukfitybt z ghjbuyjhbhjdfkf,
hfccelbd, xnj 'njuj ljcnfnjxyj. Ïjnjv gjkexbkf tot jlyj, b tot. ×nj,s jn
vtyz jncnfkb, z yf;fkf ryjgre “Become a fan” (ryjgre “Like” lkz cnhfybw
njulf tot yt ddtkb, f ryjgre “Fuck off”, eds, yt ghblevfkb lj cb[ gjh),
b nj kb jngbcfkfcm jn cnhfybws chfpe, nj kb ntgthm cnfhfntkmyj
buyjhbhe. pfgbcb d ktynt. Â 'njv ckexft rnj z — kjzkmysq gjkmpjdfntkm
bkb “vthndfz leif”, rjnjhfz hfpdt xnj gthtl gfwfyfvb gj[dfcnfnmcz
cujlbncz yf gthds[ gjhf[?»
| ÔÎÒÎ:Ñdtnkfyf Ïhbdfkjdf,
Êjvvthcfyn] Àktrcfylh
Áflthrj: «Êekbyfhyst rjyrehcs yf Koolinar.ru vs ghjdjlbv htuekzhyj» | Äheufz ghj,ktvf jntxtcndtyys[ rjvgfybq, gj vytyb.
Çkfns Íbrjkftdjq,— ghfrnbxtcrb gjkyjt jncencndbt d b[ cjj,otcndf[
bynthtcyjuj gjkmpjdfntkzv rjyntynf. «Ít jxtym gjyznyj, pfxtv ghbukfifnm
k.ltq c cjj,otybtv “Ïhb[jlbnt, ,eltn bynthtcyj!” — gbitn jyf.— Ñltkfqnt
nfr, xnj,s ,skj bynthtcyj chfpe, xnj,s yf dfc c rjvvtynfhbzvb “Ñvjnhbnt,
rfr pljhjdj!” lfdfkb ccskrb k.lb bp gthdjq djkys gjlgbcxbrjd — yjdfz
djkyf gjlnzytncz cfvf». È ghbdjlbn d ghbvth cjj,otcndj d Facebook jlyjuj
bp yfib[ exfcnybrjd — rjvgfybb Panasonic Russia: «Â 'njq rjvgfybb (b
futyncndt-gjlhzlxbrt) hf,jnf.n jxtym [jhjibt cgtwbfkbcns d j,kfcnb
ghjldb;tybz d cjwbfkmys[ vtlbf, rjnjhst cdjbvb hfcce;ltybzvb b pyfybzvb
pfnryen pf gjzc k.,juj. Íj ntjhtnbpbhjdfnm yt vtirb djhjxfnm, b d
htpekmnfnt d njv ;t Facebook ge,kbrf dblbn 700 c xtv-nj xtkjdtr yf
cnhfybwt Panasonic Russia. È cnhfyyst rjyrehcs c ytcrjkmrbvb cjnyzvb
rjvvtynfhbtd. Ïjybvftnt, lf? Êjvgfybz c cjnyzvb nsczx gjregfntktq,
vbhjdsv bvtytv, gjxnb dtrjdjq bcnjhbtq, nhflbwbzvb, 'rpjnbxyjcnm.
ghjbc[j;ltybz… Ñjnhelybrb vjuen hfccrfpfnm vbkkbjy bcnjhbq j njv, rfrbt
jyb bynthtcyst, cnbkmyst b pfvtxfntkmyst. Î,suhfnm ckjufy “Ideas for
life”. Â rjywt rjywjd, edktrfntkmyst hfccrfps ghj ßgjyb. ge,kbrjdfnm (c
ajnjuhfabzvb b dbltj), ytyfdzpxbdj yfvtrfz yf nj, xnj Panasonic — xfcnm
'njq cnhfys. ß ,s gjdtkfcm, xtcnyjt ckjdj! Íj edf;ftvst 'rcgthns
hfpsuhsdf.n ybrjve yt ye;yst vskmybws d hfvrf[ rjyrehcjd. Íbrjve yt
ye;yst gjnjve, xnj vfkj rnj bp ytghjatccbjyfkjd pyftn, xtv Lumix kexit
lheub[ fggfhfnjd (ye ghfdlf, xtv?). À hfccrfpfkb ,s, rfr jyb ghtrhfcys
(lf;t dhfnm yt ghbltncz),— z ,s 'ne vskmybwe gthdjq regbkf. Íj 'rcgthns
jyb, f yt z, bv dblytt».
Îlyfrj cfvjt elbdbntkmyjt ghjbpjikj gjckt
ge,kbrfwbb cnfnmb. Ít cbkmyj cgjhz c ntv, xnj ,jkmibycndj hjccbqcrb[
rjvgfybq gjxtve-nj yt cgjcj,ys hfpvtofnm d cdjb[ cjj,otcndf[ rjyntyn,
bynthtcysq gjkmpjdfntkzv, cgtwbfkbcns gj ghjldb;tyb. d cjwvtlbf vfccjdj
bcrhtyyt ytljevtdfkb: rfr ;t vj;yj ghbdktrfnm d cjj,otcndf k.ltq, yt
cgfvz b[ ghbukfitybzvb? Ãytdyst htgkbrb, xnj ghbukfitybz zdkz.ncz
dcnhjtyysv aeyrwbjyfkjv cjwctntq, b cgfv c b[ gjvjom. gj'njve ghbtvktv,
gjzdkzkbcm d ,kjuf[ b d Facebook ,erdfkmyj rf;lst gjkxfcf. Ïhbxtv gbcfkb
j, 'njv yt cneltyns, htibdibt che,bnm ltym;fn yf vjlyjq ntvt
ghjldb;tybz d cjwctnz[, f cjkblyst dhjlt ,s futyncndf, bvt.obt d
gjhnajkbj ghjtrns d cjwvtlbf lkz rhegytqib[ ,htyljd. Çfvtnbv, aeyrwbz
«Înghfdbnm gbcmvj» nfr;t zdkztncz ytjn]tvktvsv aeyrwbjyfkjv rf;ljuj
gjxnjdjuj rkbtynf, b jghfdlsdfnm t. cgfv ukegj. Âghjxtv, 'nj yfukzlyj
gjrfpsdftn ehjdtym ghjatccbjyfkbpvf jntxtcndtyys[ cgtwbfkbcnjd gj
ghjldb;tyb. d cjwvtlbf b [jhjij j,]zcyztn, gjxtve ,jkmibycndj hjccbqcrb[
rjvgfybq, j,cke;bdftvs[ nfrbvb cgtwfvb, yt vjuen gj[dfcnfnmcz
cthmtpysvb htpekmnfnfvb.
Ãlt yfqnb k.ltq, rjnjhst dfv bynthtcys
Ìt;le ntv lkz njuj, xnj,s gjyznm, ult rjvgfybb
vjuen yfqnb k.ltq, rjnjhst pyf.n j rjvgfybb b rjnjhsv rjvgfybz
bynthtcyf, ljcnfnjxyj ghjcnj gjlevfnm, yj yt j njv, rfr «hfpdtcnb»
jxthtlye. rjvgfyb. yf gjregre cdjb[ eckeu, rhfcjxyj jgbcfd djpvj;yjcnb
cjwvtlbf b ghjbkk.cnhbhjdfd b[ pfhe,t;ysvb rtqcfvb. Ïjktpyj ,eltn
j,hfnbnmcz r lheujve ghjdthtyyjve dhtvtytv bycnhevtyne edtkbxtybz
kjzkmyjcnb rkbtynjd. Ðtxm bltn j, e-mail-vfhrtnbyut, uhfvjnys[
cgtwbfkbcnjd d rjnjhjv, r cj;fktyb., d Ðjccbb ytyfvyjuj ,jkmit, xtv
ltkmys[ 'rcgthnjd gj ghjldb;tyb. d cjwvtlbf. Òfr bkb byfxt, d
fyukjzpsxyjv ctuvtynt bynthytnf tcnm vfccf xhtpdsxfqyj byajhvfnbdys[
htcehcjd, gjcdzotyys[ e-mail-vfhrtnbyue, tuj y.fycfv, b 'ne cevve
cdtltybq yt njkmrj vj;yj, yj b ye;yj bcgjkmpjdfnm d cjwvtlbf.
Êjvgfybb, cthmtpyj pfybvf.obtcz
e-mail-vfhrtnbyujv, njxyj nfr ;t, rfr b vfhrtnjkjub d cjwvtlbf, [jnzn
ghbdktxm d cdj. hfccskre k.ltq, rjnjhst e;t pyf.n j rjvgfybb b rjnjhst
pfbynthtcjdfys d tt eckeuf[. Ãlt jyb boen nfrb[ k.ltq? Îndtn ghjcn: e
ct,z yf cfqnt. Åckb xtkjdtr pfitk yf cfqn rjvgfybb, 'nj, rfr ghfdbkj,
jpyfxftn, xnj jy pyftn ghj ytt b tuj bynthtcetn nj, xnj rjvgfybz
ghtlkfuftn (hfp;tdsdftv cgtwbfkmyj lkz jcj,j jlfhtyys[ «ghjldb;tywtd d
cjwvtlbf», rjnjhst cfvb gjxtve-nj yt vjuen ljlevfnmcz lj nfrjuj ghjcnjuj
dsdjlf). Ífghbvth, herjdjlbntkm bynthytn-vfhrtnbyuf rjvgfybb Panasonic
Russia Íbrjkfq Átkjecjd d gjcktlytv jnxtnt gbitn, xnj cfqn Panasonic
t;tvtczxyj gjctoftn ,jktt gjkevbkkbjyf xtkjdtr. Ïjxtve ,s bvtyyj 'nb[
k.ltq yt gjgsnfnmcz rjydthnbhjdfnm d xktyjd cjj,otcnd Panasonic d
cjwvtlbf? Ó lheujuj yfituj exfcnybrf (rjnjhsq, dblbvj, gjnthzk 'ynepbfpv
jnyjcbntkmyj ghjldb;tybz d cjwvtlbf, nfr rfr e;t lfdyj yt ghbcskfk
jnxtnjd), cfqnf Sports.ru, t;tvtczxyfz gjctoftvjcnm — ,jktt 300 nsc.
xtkjdtr. Åckb xfcnm 'nb[ k.ltq elfcncz ghtdhfnbnm d xktyjd cjj,otcnd d
cjwvtlbf, nj ntv cfvsv rjvgfybz cvj;tn ecnfyjdbnm c ybvb gjcnjzyysq
rjynfrn.
Ñghfdtlkbdjcnb hflb ye;yj jnvtnbnm, xnj
egjvbyfybt j yfkbxbb cjj,otcnd d cjwbfkmys[ vtlbf bvttncz b yf cfqnt
Panasonic, b yf Sports.ru. Íj e Panasonic tcnm njkmrj kjujnbgs nt[
cjwctntq, ult rjvgfybz bvttn cdjb ghtlcnfdbntkmcndf, ghbxtv hfcgjkj;tys
jyb njkmrj yf ukfdyjq cnhfybwt b dybpe, relf vfkj rnj pfukzlsdftn. À yf
Sports.ru ccskrb yf b[ cjj,otcndf d cjwvtlbf gthtxbcktys d aentht (cfvjq
yb;ytq xfcnb), ghbxtv nfrbv vtkrbv ihbanjv, ,elnj rjvgfybz cgtwbfkmyj
[jxtn cghznfnm 'ne byajhvfwb. jn gjkmpjdfntktq. Âhzl kb c nfrbv gjl[jljv
vj;yj hfccxbnsdfnm yf nj, xnj k.lb djj,ot epyf.n j ceotcndjdfybb
cjj,otcnd rjvgfybq d cjwctnz[, yt ujdjhz e;t j njv, xnj jyb pf[jnzn
dcnegbnm d yb[.
À,cjk.nyj ytgjyznyj, gjxtve gjctnbntkm erfpfyys[
cfqnjd ljk;ty pf[jntnm dcnegbnm d cjj,otcndj rjvgfybb d rfrjq-nj bp
cjwctntq. Ïhjcnj gjnjve, xnj jyj nfv tcnm? À vj;tn, rjvgfybb cfvb yt
gjybvf.n, pfxtv k.lzv dcnegfnm d b[ cjj,otcndf? Âghjxtv, xtv gbcfnm
«Ïhbcjtlbyzqntcm r yfibv cjj,otcndfv lkz njuj, xnj,s ,snm d rehct yfib[
yjdjcntq», kexit djj,ot ybxtuj yt gbcfnm (b yt pfybvf.ncz vfhrtnbyujv d
cjwvtlbf). Ê cj;fktyb., ghtlgjkj;tybt, xnj vyjubt rjvgfybb nfr b
yfgbien, yt kbityj jcyjdfybq — pf gjkujlf, rjnjhst vs cktlbv pf
ghjldb;tybtv b yfib[ exfcnybrjd, b lheub[ hjccbqcrb[ rjvgfybq d
cjwvtlbf, jyb lfkb vyjuj gjdjljd j;blfnm gjlj,yjuj.
| ÔÎÒÎ:Ävbnhbq Ët,tltd,
Êjvvthcfyn] Ådutybq
Âjkmyjd: «Ñjplfqnt eckjdbz b uhfvjnyj cnbvekbheqnt gjlgbcxbrjd “dbhecyj”
djdktrfnm cdjb[ lheptq» | Íj rfr ;t kexit ghjldbufnm cdjb cjj,otcndf? Äkz 'njuj
j,hfnbvcz r jgsne cgtwbfkbcnjd d j,kfcnb e-mail-vfhrtnbyuf. Ìtytl;th
ghjtrnjd futyncndf GreenPR b jlby bp fdnjhbntnys[ hjccbqcrb[ 'rcgthnjd d
j,kfcnb e-mail-vfhrtnbyuf Ådutybq Âjkmyjd, rjnjhsq tot ytlfdyj hf,jnfk d
cthdbct hfccskjr Subscribe.ru, ujdjhbn, xnj vtnjls gjdsitybz rjydthcbb
gjctnbntktq cfqnf d gjlgbcxbrjd hfccskrb lfdysv-lfdyj bpdtcnys,
ghjdthtys dhtvtytv b ljrfpfkb cdj. 'aatrnbdyjcnm. Ìfhrtnjkjufv,
ghjldbuf.obv rjvgfybb d cjwvtlbf, xnj,s ghbvtyznm 'nb vtnjls d cdjtq
hf,jnt, ljcnfnjxyj dcnfdbnm ckjdf «cjj,otcndj d cjwvtlbf» dvtcnj ckjdf
«hfccskrf». «Ècgjkmpeqnt pop-up-jryf c ajhvfvb gjlgbcrb/htubcnhfwbb yf
hfccskre,— ujdjhbn Âjkmyjd.— Èkb hfpvtcnbnt ,kjr c htrkfvjq dfib[
cjj,otcnd yf cfvjv dblyjv vtcnt yf cfqnt. Íj ghb 'njv ds ljk;ys
pfbynthtcjdfnm gjkmpjdfntkz, xnj,s jy gjlgbcfkcz yf dfie hfccskre.
Ïhtlkj;bnt gjlgbcxbrfv htfkmysq ,jyec, f yt rfre.-yb,elm theyle — yt
lfdfqnt ceotcnde.obv rkbtynfv e[jlbnm jn dfc ytgjlgbcfyysvb yf hfccskre.
Ñjplfdfqnt yf cfqnt hfpltks, ljcnegyst njkmrj lkz gjlgbcxbrjd bkb
gjkmpjdfntktq,— tckb rjyntyn bynthtcysq, nj ljcneg r ytve ,eltn [jhjibv
cnbvekjv gjlgbcfnmcz yf hfccskre. Ïhtlkfufqnt gjlgbcfnmcz yf hfccskre
ytcrjkmrj hfp. ×tcnyjt ckjdj, d 'njv ltkt vj;yj ghjzdbnm yfcnjqxbdjcnm b
ytcrjkmrj hfp ghtlkj;bnm gjctnbntk. cfqnf cnfnm gjlgbcxbrjv. Ýnj vj;yj
ltkfnm yf hfpys[ cnhfybwf[ cfqnf, gjl hfpysvb ghbpsdysvb kjpeyufvb,
jgthbhez hfpysvb ljdjlfvb d gjkmpe dfitq hfccskrb. Äjujdjhbntcm j
gfhnythcndt c lheubvb cfqnfvb j hfpvtotybb ajhv gjlgbcrb yf dfie
hfccskre. Ñjplfqnt eckjdbz b uhfvjnyj cnbvekbheqnt gjlgbcxbrjd “dbhecyj”
djdktrfnm cdjb[ lheptq. Ógjvbyfqnt j hfccskrt d cnfnmz[ yf dytiyb[
htcehcf[ b gjcnf[ rjhgjhfnbdyjuj ,kjuf. Ít pf,sdfqnt bcgjkmpjdfnm
rjyrehcs b jghjcs lkz ghjldb;tybz hfccskrb chtlb gjctnbntktq cfqnf».
Ñjdtns Ådutybz Âjkmyjdf ghjcns b kjubxys. Â
cfvjv ltkt, tckb ds [jnbnt bvtnm djpvj;yjcnm rjynfrnbhjdfnm c k.lmvb,
pfitlibvb yf dfi cfqn, gjcnjzyyj, nj ,kjr, ghtlkfuf.obq k.lzv
ghbcjtlbybnmcz r dfibv cjj,otcndfv, cktletn hfpvtcnbnm nfr, xnj,s tuj
pfvtnbk rf;lsq. Åckb xtkjdtr yt cxtk dtcrbv jlby dfi ljdjl d gjkmpe
ghbcjtlbytybz r jlyjve bp dfib[ cjj,otcnd, nj yf cktle.otq cnhfybwt tve
cnjbn ghbdtcnb lheujq fhuevtyn. Ïhb 'njv dfib ljdjls ljk;ys ,snm
ltqcndbntkmyj dtcjvsvb lkz k.ltq: xtv ,jktt bynthtcysvb lkz k.ltq ,elen
ghtbveotcndf, rjnjhst 'rcrk.pbdyj gjkexf.n xktys dfib[ cjj,otcnd, ntv
,scnhtt ,elen cjj,otcndf hfcnb. È xtv ,jkmitt rjkbxtcndj exfcnybrjd
dfib[ cjj,otcnd ,eltn frnbdyj rjvvtynbhjdfnm, «kfqrfnm» (yf;bvfnm ccskre
«Íhfdbncz») b htndbnbnm dfib cjj,otybz d cjj,otcndf[, ntv ,jkmitt
rjkbxtcndj cdjb[ lheptq jyb ghbdtlen r dfv.
Ñjukfcjdfyyjcnm cnhfntubb
Òe frnbdye. ltzntkmyjcnm, rjnjhe. rjvgfybb
hfpdbkb d gjcktlybt gjkujlf, jyb d ,jkmibycndt ckexftd yt cvjukb
rjydthnbhjdfnm dj xnj-nj gjktpyjt lkz ct,z. Ðtxm ght;lt dctuj j
rjyrehcf[, rjnjhst rjvgfybb ghjdjlbkb d cjwvtlbf. Ïjrfpfntkty d 'njv
gkfyt rjyrehc, rjnjhsq chfpe nhb yfib[ exfcnybrf — «Êjcjujhjd cfvjujy»,
Panasonic b ghjlernjdsq vfufpby «Îyjdfvyfljv.he» — ecnhjbkb yf cfqnt
Koolinar.ru, ult gjctnbntkb ltkzncz lheu c lheujv rekbyfhysvb htwtgnfvb.
 jnkbxbt jn ghtlsleob[ rjyrehcjd, ghjdtltyys[ «Êjcjujhjdsv
cfvjujyjv» d rekbyfhys[ cjj,otcndf[ d ÆÆ b dspdfdib[ bp-pf ytljcnfnjxyjq
ghjlevfyyjcnb ytufnbdye. htfrwb. e hzlf gjkmpjdfntktq, rjyrehc yf
Koolinar.ru cjdkfltktw rjvgfybb Àktrctq Õjljhsx ujnjdbk ,jktt nofntkmyj.
«Ðerjdjlbntkm cfqnf Àktrcfylh Áflthrj, c rjnjhsv z dcnhtnbkcz kbxyj,
hfccrfpfk, xnj rekbyfhyst rjyrehcs yf Koolinar.ru ghjdjlbkbcm b hfymit,
nfr xnj jn ytufnbdf exfcnybrjd rjvvm.ybnb vs vjukb cxbnfnm ct,z
pfcnhf[jdfyysvb,— gbitn d cdjtv jnxtnt Àktrctq.— Ïjctoftvjcnm cfqnf — 630
nsc. eybrfkmys[ gjctnbntktq d vtczw — yfv nj;t dgjkyt gjl[jlbkf. Íj,
gjvyz jnhbwfntkmye. htfrwb. d jnyjitybb fkrjujkz, vs htibkb ghbdktxm r
rjyrehce gfhnythjd. Êekbyfhyjt yfghfdktybt rfr hfp ytgkj[j gjl[jlbkj
“Îyjdfvyfljv” b Panasonic, z bv ghtlkj;bk, jyb htibkb gjllth;fnm
bybwbfnbde».
Îlyfrj, ytcvjnhz yf nj xnj rjyrehc b d cfvjv
ltkt ,sk djcghbyzn gjpbnbdyj exfcnybrfvb cjj,otcndf Koolinar.ru b k.lb
exfcndjdfkb d ytv ljcnfnjxyj frnbdyj, «Êjcjujhjd cfvjujy» yt vj;tn
jlyjpyfxyj jwtybnm tuj htpekmnfns. «Êfre. bvtyyj jnlfxe vs gjkexbkb? —
hfpvsikztn d cdjtv jnxtnt Àktrctq Õjljhsx.— Îgznm-nfrb yt zcyj. Ñrjhtt,
ghjcnj bvbl;tde., yt;tkb ceotcndtyysq hjcn ghjlf;. Ïj lfyysv
Koolinar.ru, yf ,fyyth rjyrehcf, hfpvtotyysq yf cfqnt, rkbryekb 1808
xtkjdtr, dctuj cnhfybwe rjyrehcf gjcvjnhtkb 2384 xtkjdtrf, bp yb[
pfhtubcnhbhjdfyys[ yf rekbyfht — 1524. Íj rfr bpvthbnm jnlfxe d
ltymuf[?»
Àyfkjubxyst ghj,ktvs c jwtyrjq 'aatrnbdyjcnb
rjyrehcjd, ghjdjlbvs[ d cjwvtlbf, ,skb b e utylbhtrnjhf «Îyjdfvyfljv.he»
Ífnfkmb Êekfrjdjq. Ïthtl Íjdsv ujljv futyncndj «Ýktrnhbxtcrbq gtc»,
rjnjhjt yfyzkf rjvgfybz lkz gjvjob d ghjldb;tybb d cjwvtlbf,
jhufybpjdfkj d ÆÆ, d «Ârjynfrnt» b yf ;tycrjv ajhevt Rodim.ru, rjyrehc
gjl yfpdfybtv «40 000 yfnehjq». Â [jlt rjyrehcf gjregfntkm,
regbdibq pf ytltk. ghjlernjd yf cfve. ,jkmie. cevve, gjkexfk d gjlfhjr
rjhpbye c ghjlernfvb (j,ofz cnjbvjcnm ghbpjd cjcnfdkzkf ghbvthyj 40 nsc.
he,.). Íj [jnz ghjlf;b b cevvf chtlytuj xtrf pf dhtvz ltqcndbz frwbb
dshjckb d hfps, Êekfrjdf yt vj;tn jlyjpyfxyj jwtybnm jnlfxe jn
rjyrehcjd. «Òjkmrj kb bp-pf rjyrehcf cevvf pfrfpjd hjckf? — pflftncz
djghjcjv Êekfrjdf d cdjtv jnxtnt.— Ítn, yt njkmrj. Ätrf,hm djj,ot
htrjhlysq vtczw lkz dct[ njhujdwtd, k.lb gjregf.n rfr jigfhtyyst. È tot:
xtkjdtr ghjxtk cjj,otybt d ÆÆ bkb Facebook, pfbynthtcjdfkcz, gthtitk gj
ccskrt — b... dct. Îy ybxtuj d 'njn hfp yt regbk, dtlm dthjznyjcnm, xnj
jy ghjxbnfk cjj,otybt bvtyyj d njn vjvtyn, rjulf cj,hfkcz regbnm
ghjlernjd, vbpthyf. Îy, djpvj;yj, dthytncz d vfufpby, yj gjnjv. È rfr
yfv gjyznm, xnj 'nj bvtyyj jy? Òjkmrj d jlyjv ckexft 'nj djpvj;yj: tckb
ghb gthdjv dbpbnt gjctnbntkm pfhtubcnhbhjdfkcz yf cfqnt. Íj zcyj ;t, xnj
ds,jhrf ythtghtptynfnbdyfz — nt[, rnj eitk, yt cnfd htubcnhbhjdfnmcz,
jxtdblyj, vyjuj ,jkmit».
| Çkfnf
Íbrjkftdf: «Ífc dct[ njiybn» | Â j,jb[ jgbcfyys[ ckexfz[ vs yf,k.lftv jlye ghj,ktve —
rjvgfybb ctne.n yf nj, xnj rjyrehcs jnybvf.n vyjuj htcehcjd b dhtvtyb
yf b[ gjlujnjdre b ghjdtltybt, f 'aatrn gjkexftncz hfpjdsv b yt dctulf
jxtdblty. Ìt;le ntv, tckb 'nb rjvgfybb jcjpyfkb ,s njn afrn, xnj
vfhrtnbyu d cjwbfkmys[ vtlbf ght;lt dctuj cke;bn lkz edtkbxtybz
kjzkmyjcnb, jyb ,s cgkfybhjdfkb cdjb rjyrehcs nfr, xnj,s ght;lt dctuj
ghbdktxm b[ exfcnybrjd d cdjb cjj,otcndf. È njulf, bvtz djpvj;yjcnm
gjcnjzyyj rjynfrnbhjdfnm nfv c k.lmvb b, cktljdfntkmyj, htuekzhyj
yfgjvbyfnm j ct,t, gjkexbkb ,s ,jktt cbkmysq 'aatrn. Òt exfcnybrb
rjyrehcjd, rjnjhst dj dhtvz b[ ghjdtltybz yt bcgsnfkb gjnht,yjcnb cnfnm
rkbtynfvb rjvgfybb, dcgjvybkb ,s j ytq xthtp ytrjnjhjt dhtvz b
xnj-yb,elm e ytt dct ;t regbkb ,s, f nt, rjnjhst cjdthibkb gjregre xthtp
rjyrehc, cnfkb ,s yt hfpjdsvb, f gjcnjzyysvb rkbtynfvb. Ïj'njve dct
frnbdyst ltqcndbz rjvgfybb d cjwvtlbf, yfghfdktyyst yf ghbdktxtybt
dybvfybz, ljk;ys ,snm cjukfcjdfys lheu c lheujv b gj,e;lfnm r dcnegktyb.
d cjj,otcndf rjvgfybb. À e;t d cjj,otcndf[ ytj,[jlbvj hf,jnfnm yfl ntv,
xnj,s b[ exfcnybrb htuekzhyj gjkmpjdfkbcm tt ghjlernfvb bkb eckeufvb.
Êcnfnb, Panasonic, gj dctq dblbvjcnb, e;t ghbitk
r dsdjle, xnj exfcnbt d rjyrehcf[ ljk;yj yt njkmrj byajhvbhjdfnm k.ltq j
ghjlernf[ rjvgfybb, yj b gj,e;lfnm b[ dcnegfnm d tt cjj,otcndf b
ghbukfifnm nelf cdjb[ lheptq. Åckb hfymit frnbdyjcnm Panasonic yt
cjukfcjdfkfcm c tuj cnhfntubtq d cjwvtlbf, nj gjcktlybt rjyrehcs
rjvgfybb gjrfpsdf.n, xnj ntgthm jyb ghblevsdf.ncz c extnjv
gkfyjd gj yfhfobdfyb. rjkbxtcndf exfcnybrjd cjj,otcnd.
Ìtxnf vfhrtnjkjujd
Ïhbdktrfnm k.ltq d cdjb cjj,otcndf — dtom
df;yfz, yj ytljcnfnjxyfz lkz ljcnb;tybz ecgt[f d cjwbfkmys[ vtlbf. Ít
vtytt df;yj elth;bdfnm dybvfybt xktyjd cjj,otcnd yf cjj,otybz[ rjvgfybb d
cjwvtlbf, f nfr;t cnbvekbhjdfnm frnbdyjcnm xktyjd cjj,otcnd, cdzpfyye. c
'nbvb cjj,otybzvb. Âtlm bvtyyj jn 'njq frnbdyjcnb pfdbcbn nj, ,elen kb
yfghfdkznm r dfv cdjb[ lheptq exfcnybrb dfib[ cjj,otcnd b cvj;tnt kb ds
nfrbv j,hfpjv ghbdktxm yjds[ rkbtynjd. Ìtxnf dct[ vfhrtnjkjujd vbhf —
cltkfnm nfr, xnj,s rkbtyns rjvgfybb dctulf htrjvtyljdfkb tt cdjbv
lhepmzv. Ñjdhtvtyyst cjwbfkmyst ctnb — b 'nj gjlndth;lftncz htpekmnfnfvb
d njv xbckt b hjccbqcrb[ rjvgfybq — gjpdjkz.n lj,bnmcz nfrb[
htpekmnfnjd. È 'nj ntvf lkz cnfnmb, rjnjhfz dsqltn xthtp ldt ytltkb. ;ehyfkf "Êjvvthcfyn]-Ätymub"
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