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lfyyjq cnfnmt z hfccrf;e dkbzybt .pf,bkbnb (elj,cndf bcgjkmpjdfybz cfqnf) yf hfy;bhjdfybt: gkfyrf, rjnjhe. gjcnfhfkcz dpznm (yj yt dpzk. chfpe) yltrc 26-uj zydfhz 2010 ujlf. cj;fktyb. crjkmrj ,s yt gsnfkbcm .pf,bkbnb-rjvgfybb gjgekzhbpbhbpbhjdfnm 'ne ntve, pfybvfnmcz .pf,bkbnb d jccbb (yf vjq dpukzl) nfr b jcnftncz rjvvthxtcrb ytgjgekzhysv (pltcm z yt bvt. ddble ekexitybt bynthytn-vfufpbyjd bkb dt,-bynthatqcjd). c ltkj d njv, xnj ,bpytce jxtym ckj;yj jcjpyfnm b gjlcxbnfnm 'rjyjvbxtcre. dsujle jn dytlhtybz ekexitybq elj,cndf cfqnf (f .pf,bkbnb-'rcgthnfv tot ckj;ytt ufhfynbhjdfnm edtkbxtybt rjydthcbb, xtv SEO-rjvgfybzv 3). fyyfz cnfnmz zdkztncz gthdjq kfcnjxrjq ghj nj, rfrbv ljk;ty ,snm dt,-cfqn, ghbdktrfntkmysq lkz gjbcrjds[ cbcntv: afrnjhs .pf,bkbnb, rjnjhst vjukb ,s extcnm d hfy;bhjdfybb gjbcrjdst cbcntvs ctqxfc b d ,eleotv.

blbim ceckbrf?

tn.

z ytn. jy tcnm.

(bp rbyjabkmvf )



pf,bkbnb b SEO

nfr, ceotcndetn nhb gjl[jlf jgnbvbpfnjhjd r bccktljdfyb. fkujhbnvjd gjbcrjds[ cbcntv:

1. ccktljdfybt rjyrehtynjd d t

ccktljdfybt cfqnjd rjyrehtynjd d

kz 'njuj ghbvtyztncz rfr dyenhtyyb[ afrnjhjd e cfqnjd rjyrehtynjd nfr b bccktljdfybt dytiyb[, yfghbvth ccskjxysq ,.l;tn gj rjyrhtnyjve rk.xtdjve ckjde yf rjyrhtnyjuj rjyrehtynf d Sape:

.l;tns gj Sape yf gj k.,jve ckjde e rf;ljuj cfqnf d  10

b;t fyfkbp dyenhtyyb[ afrnjhjd cfqnjd rjyrehtynjd d t:
yenhtyybt afrnjhs e rjyrehtynjd d t

2. rcgthbvtyns c ntcnjdsvb gkjoflrfvb

nj rjulf lkz bccktljdfybz jnltkmys[ afrnjhjd b cj[hfytybz "xbcnjns 'rcgthbvtynf" seo-rjvgfybz bvttn ntcnjdst gkjoflrb. ghbvthe SEO-rjvgfybb ye;yj dszcybnm rfrjq chtlybq % rk.xtdjuj ckjdf ljk;ty ,snm d ntrcnt. yf ,thtn hfpvtoftn yf cdjb[ 10 (jlbyfrjds[ gj gfhfvtnhf[) cfqnf[ ntrcns c hfpysv % cjlth;fybtv rk.xtdjuj ckjdf "dshfobdfybt cnhfecjd" b cvjnhbn gjckt ytcrjkmrb[ fgltqnjd rfrjq bp cfqnjd jrfpfkcz dsit.

rcgthbvtyns yf ghjdthre hf,jnjcgjcj,yjcnb ljyjhjd

yfkjubxyj vjuen ltkfnmcz 'rcgthbvtyns gj ghjdthrt hf,jnjcgjcj,yjcnb ljyjhjd. rfrjuj-kb,j cfqnf, rjnjhsq ye;yj ghjdthbnm (ljyjhf), gjregftncz ccskrf rk.xtdsv ckjdjv "dfktyrb cfvfhf jgnjv" yf cjjndtncnde.obq ntrcn. cvjnhbncz 'aatrn. fps "hf,jnf.ob[" ljyjhjd yfrfgkbdf.ncz b j,yjdkz.ncz.

ccskrb yf "[jhjib[ ljyjhf[" pfregf.ncz lkz rkbtyncrb[ ghjtrnjd.

3. hjuyjpbhjdfybt gentq htitybz gjbcrjdsvb cbcntvfvb cdjb[ jcyjdys[ pflfx lkz njuj, xnj,s ghbdjlbnm ghjldbuftvsq dt,-cfqn d b[ cjjndtncndbt

hjljk;f. htxm j nhtnmtv gjl[jlt ghjuyjpbhjdfybz htitybz cdjb[ pflfx gjbcrjdjq cbcntvjq b ghbdtltybt cdjtuj dt,-cfqnf d cjjndtncndbt r ybv. fccvjnhbv cktle.oe. pflfxe: n.r. ,kmifz xfcnm j,sdfntktq yt vj;tn jnkbxbnm drec jrf-rjks jn tgcb, nfr;t dslfxe Google (tckb dcnfdbnm tt d lbpfqy dslfxb yltrcf) ,jkmibycndj j,sxys[ gjkmpjdfntktq yt vjuen hfpkbxbnm (b yfj,jhjn) gj htktdfynyjcnb. pltcm yt bvt. ddble ekexitybz yltrcf d gjbcrt htubjyfkmys[ cfqnjd. ytgkj[j ,s, tckb ,s gjbcrjdfz cbcntvf dslfdfkf yt njkmrj htktdfynyst cfqns, yj b elj,yst! t ghfdlf kb? telj,cndj cfqnf (f njxytt yt cktljdfybt jcyjdysv eckjdyjcnzv cfqnjcnhjtybz) gjkmpjdfntkm pfvtxftn chfpe. b;t 2 ghbvthf gj nt[yjkjubb Eye Tracking, rjnjhst vs ntcnbhjdfkb. tnjl q-htrbyuf lftn gjybvfybt? xnj gjkmpjdfntkb dbltkb (d lshrf[), f xnj ytn (xthysq ajy).

uflfqnt xnj 'nj pf cfqn

b;t ntcnbhjdfkcz cfqn lheujuj ,fyrf. f rjnjhjv gjkmpjdfntkzv yf yfi dpukzl ",hjcbkfcm d ukfpf" lheufz byajhvfwbz.

fi 
,th,fyr cfvsq dth,fyr d vbht!

ot d ghjikjv ujle cdjbv rkbtynfv yf ghjldb;tybt ghb djghjct "dkbztn kb lbpfqy cfqnf yf vtcnj d gjbcrjdjq cbcntvt" z jndtxfk: gjbcrjdfz cbcntvf dblbn njkmrj rjl (b ntrcn) b yf lbpfqy jyf yt j,hfoftn dybvfybz:

kbztn kb lbpfqy cfqnf yf ghjldb;tybt?
ltcm z ytvyj;rj hfccrf;e ghj fctccjhs. ctccjhs (jn kfn. "celmb"): jnltk gjkmpjdfntktq, ntcnbhe.ob[ htktdfynyjcnm dslfxb, j,exf.ob[ fkujhbnvs yltrc. f,jnftn c 2004 ujlf. cnfnb, fctccjhs gjzdbkbcm d Google hfymit. ckb fctccjh vj;tn jwtybdfnm htktdfynyjcnm, nj, d jnkbxbt jn hj,jnf, .pf,bkbnb tve jwtybnm ujhfplj ghjot, xtv hj,jne.

ctccjhs yltrcf :)

b;t gthtxbcktys dct jcyjdyst vyj. dsltktyyst pflfxb gjbcrjdjq cbcntvs:
8 pflfx gjbcrjdjq cbcntvs

nj vj;tn hj,jn extcnm d .pf,bkbnb lbpfqyf ("j,jkjxrb")
  1. kbzybt crjhjcnb pfuheprb cfqnf (,tp extnf crjhjcnb ljcnegf d bynthytn e gjkmpjdfntkz)
  2. fkbxbt ccskrb d kjujnbgt (rfhnbyrf logo.jpg bkb logo.gif) yf ukfdye. cnhfybwe.
  3. fkbxbt yb;ytuj vty.. cskrb: f ukfdye. (nfr;t d gjldfkt) b djpvj;yj, yfdth[
  4. fkbxbt ntktajyf c rjljv ujhjlf (rjynfrnjd, yfghbvth e-mail bkb flhtcf jabcf) d ifgrt b d gjldfkt cfqnf (gjbcrjdfz cbcntvf vj;tn 'nj jwtybnm, tckb ntktajy ntrcnjv), kb,j yfkbxbt bpj,hf;tybz yfpdfyyjuj rfr tel.gif bkb tel.jpg.
  5. fkbxbt h1 (pfujkjdrf) yf cnhfybwt

pf,bkbnb rjyntynf:

nhernehbhjdfybt b lbpfqy ntrcnf (rjyntynf). ltcm z dsltkbk ytrjnjhst ghfdbkf, rjnjhst ytckj;yj ,eltn extcnm:

  1. ,]tv ntrcnf b % rk.xtds[ ckjd (5% b dsit 'nj ). gfv ytelj,ty gjkmpjdfntk..
  2. fkbxbt ghjvt;enjxys[ pfujkjdrjd d ntrcnt (h2, h3).
  3. fkbxbt f,pfwtd (<p>, <br>) yt ht;t, xtv xthtp rf;lst ~1000 cbvdjkjd.
  4. heubt ntub cnhernehbhjdfybz: <b>, <strong>, <i> (rehcbd).
  5. jpvj;yj gjktpyj yfkbxbt ubgth-ccskjr c ntrcnf relf-nj tot.
  6. fkbxbt ccskjr c 'njq cnhfybws yf ytt ;t ybrfr yt dkbztn.
  7. jktpyj: yfkbxbt d ntrcnt bpj,hf;tybq (c fkmn-ntrcnjv!), nf,kbw, dbltj hjkbrjd (yt j,zpfntkmyj), wbnfn.
  8. fkbxbt gjlxthrbdfybz e ccskjr.
  9. bgjuhfabhjdfybt ntrcnf: yfghbvth jnkbxyj ltkftn ,tcgkfnysq cthdbc http://typograf.ru/

b;t ghbvth hf,jns cthdbcf:

hbvth hf,jns cthdbcf typograf.ru

b;t gthtl dfvb 2 cfqnf.
lt nen rjynfrns?
ghjcbnt ct,z: rfr ghjt[fnm d jabc rjvgfybb? (ult rjynfrns) rfrjv ujhjlt dct 'nj yf[jlbncz? b;t lheujq cfqn:

fpjdbnt ghj,ktvs c elj,cndjv 'njuj cfqnf
xtn gjdtltyxtcrb[ afrnjhjd b rkbrjd gj ccskrfv d dslfxt

heujq vjvtyn, rjnjhsq vjuen extcnm (b e;t exbnsdf.n : t,hfyn jcnjhj;yj dscrfpsdfkcz) extn gjdtltyxtcrb[ afrnjhjd b rkbrjd gj ccskrfv d dslfxt
jdtltybt gjkmpjdfntkz yf dslfxt

nf pflfxf cdzpfyf c pflfxtq .pf,bkbnb cktle.obv j,hfpjv: tckb rjyrhtnysq gjkmpjdfntkm pfitk d dslfxe b rkbryek yf rfrjq kb,j cfqn, r ghbvthe bp 1-q ltcznrb b dthyekcz, cktljdfntkmyj, gj ,jkmibycnde ghbxby (d pfdbcbvjcnb jn ntvfnbrb: xtv ljhj;t njdfh, ntv ,jkmit cfqnjd gjkmpjdfntkm jwtybdftn!), pyfxbn kb,j:
  1. jkmpjdfntkm yt yfitk ye;ysq yf cfqnt.
  2. jkmpjdfntk. gjgfkcz rhbdjq b ytelj,ysq cfqn.
frbv j,hfpjv, tckb gjkmpjdfntkb gjckt rkbrf gj rjyrhtnyjve cfqne djpdhfofkbcm d dslfxe, pyfxbn tve vj;yj ghbcdjbnm rj'aabwbtyn! (gjghjcne ܔ!).
jdtltybt gjkmpjdfntkz yf dslfxt ifu 2

frk.xtybt:
  1. frnjhs .pf,bkbnb, rjnjhst vjuen dkbznm b e;t dkbz.n yf hfy;bhjdfybt .
  2. jbcrjdst cbcntvs gjcntgtyyj dkfltkmwtd ltkfnm elj,yst cfqns.
  3. ytlhznm k.,st ljgjkybntkmyst afrnjhs .pf,bkbnb ,elen jxtym jcnjhj;yj.
  4. jcnfnjxyj cajhvekbhjdfnm , r rjnjhjve cnhtvzncz gjbcrjdst cbcntvs, f htitybz 'nb[ pflfx b[ ghj,ktvs.


eleott .pf,bkbnb b SEO

b;t ghtlcnfdktyf ghtptynfwbz c ljrkflf, ghjxbnfyyjuj vyj. yf + 2010:


cgt[jd , fi ehrtnjkju
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