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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Êjyathtywbb b ctvbyfhs hfyj bkb gjplyj lj,fdkz.n ujkjdyjq ,jkb
rf;ljve cgtwbfkbcne d j,kfcnb bynthytn-vfhrtnbyuf - b lf;t ,jkmibycnde
pfrfpxbrjd eckeu bp 'njq j,kfcnb. Ïjcnjzyyj dblz d ÑÌÈ fyjycs
vthjghbznbq, f d jgbcfybz[ vthjghbznbq - pyfrjvst afvbkbb b pfvfyxbdst
ntvs ljrkfljd, cgtwbfkbcn b pfrfpxbr yfxbyf.n htifnm ehfdytybt c
ytcrjkmrbvb ytbpdtcnysvb.
Ötyf pf rjyathtywb. - dtkbrf bkb vfkf? Äjdthznm kb ,tcgkfnysv
vthjghbznbzv, bkb nfv cgkjiyjq "gbfh"? Åckb gj[j;bt ntvs gjdnjhz.ncz
cyjdf b cyjdf - 'nj ghbpyfr frnefkmyjcnb djghjcf bkb j,tofybt d ltcznsq
hfp gjdnjhbnm pftp;tyyst htrkfvyst kjpeyub, gjnjve xnj "ntvf ctqxfc
vjlyfz"? ×tv, cj,cndtyyj, ctvbyfhs jnkbxf.ncz jn rjyathtywbq, f nt b
lheubt - jn rehcjd? Êfrjt vthjghbznbt ds,hfnm, tckb ghjuhfvvf e yb[
gj[j;fz, f jhufybpfnjhs hfpyst?
Íj 'nj dct djghjcs dnjhjcntgtyyst. Ãkfdysq djghjc - "rfr vyt bpvthbnm
gjkmpe jn gjctotybz rjyathtywbb"? Êfr gjyznm, gjvjukf kb jyf (bkb jy,
ctvbyfh) d ,bpytct? Òfrbt djghjcs j,sxyj pflf.n lj gjtplrb yf
vthjghbznbt, gjnjve xnj gjckt dc¸ cnfyjdbncz ,jktt-vtytt zcyj. Ífi
kbxysq jgsn gjctotybz rjyathtywbq b j,otybz c gjctnbdibvb gjrfpsdftn,
xnj cjdthityyj ybxnj;ysq ghjwtyn ckeifntktq yt vj;tn crfpfnm ybxtuj
rjyrhtnyjuj d jndtn yf djghjc "xnj gjktpyjuj ds ecksifkb", "rfr dfv
gjvjukj 'nj cj,snbt", b nfr lfktt.
Åckb gjckeifnm lbfkjub j gjctotyys[ rjyathtywbz[ cj cnjhjys - vj;yj
jnytcnbcm r ybv crtgnbxtcrb. Ðtlrbq ckeifntkm bpkj;bn dfv
vfntvfnbxtcre. ajhveke gjdsitybz cdjtuj ,kfujcjcnjzybz yf jcyjdt
gjkextyyjuj rjyathtyw-jgsnf. ×fcnj d jnpsdf[ j vthjghbznbz[ ghtdfkbhe.n
'vjwbb. Íj yfv rf;tncz, xnj 'vjwbb - 'nj nj;t jxtym df;yj. Ývjwbb
cnbvekbhe.n ghjbpdtcnb gthtvtys d cnhfntubb, nfrnbrt b aeyrwbjyfkt
dt,-htcehcjd, rjnjhst dhjlt ,s lfdyj yfghfibdfkbcm, yj dc¸
jnrkflsdfkbcm. Ývjwbjyfkmysq [fhfrnth bvttn dytpfgyj yfcnegbditt
gjybvfybt, xnj rjyrehtyns e;t lsifn d cgbye ([jnz xfot yfcnegftn
gjybvfybt, xnj 'nj ds lsibnt gskm. bp-gjl rjgsn ecrfrfdituj lfktrj
dgthtl rjyrehtynf). Ïhbznyjt ;tkfybt xnj-nj ltkfnm, itdtkbnmcz,
hfpdbdfnmcz, htfkbpjdfnm dytpfgyj gjctnbdie. blt. - 'nj nj;t xfcnsq
htpekmnfn gjctotybz jnhfcktds[ vthjghbznbq.
Íj lkz gjkextybz 'vjwbq dct-nfrb gjregf.n ,bktn d rbyjntfnh, f yt yf
rjyathtywb.. Îyb j,sxyj cnfyjdzncz ,jyecjv gjcnafrnev - f wtkm
gjctotybz vthjghbznbz yflj gjcnfdbnm gthtl ntv, rfr tuj jgkfxbdfnm b
dyjcbnm lfns d kbxyjt hfcgbcfybt.
Ènfr, gthdfz cnhfntubz: gjkextybt ufhfynbhjdfyyjq gjkmps.
- Ïjcvjnhbnt ghjuhfvve
- Învtnmnt afvbkbb, rjvgfybb b ljk;yjcnb ljrkflxbrjd. Ñ gjvjom.
gjbcrjds[ cbcntv bkb cj,cndtyyjuj hfwbjyfkmyj-kjubxtcrjuj fggfhfnf
gjqvbnt, xtv jyb pfybvf.ncz, d x¸v jyb hfp,bhf.ncz
- Ïhblevfqnt b pfgbibnt, rfrjq dfv yflj pflfnm bv djghjc, xnj,s
htibnm jlye bp cdjb[ ghj,ktv. Âjghjc yt ljk;ty ,snm ckbirjv j,obv, yj b
yt ljk;ty ,snm gthtuhe;ty rjyrhtnysvb ltnfkzvb.
Ífghbvth, ds dblbnt, xnj yf rjyathtywbb ,eltn dscnegfnm Àktrcfylh
Ñfljdcrbq. À dfi cfqn rfr hfp yfvtlyb ektntk bp njgf ßyltrcf relf-nj d
uke,bys dslfxb, relf yt cnegftn yjuf xtkjdtrf. Átukj ghjukzltd gfhe
jnx¸njd j lheub[ rjyathtywbz[, ds eljcnjdthbntcm, xnj Àktrcfylh
Ñfljdcrbq dctulf j,oftncz d rekefhf[ c ;tkf.obvb, yj vj;tn jndtnbnm
erkjyxbdj bkb djj,ot eks,yenmcz b gthtqnb r cktle.itve djghjce.
Ít yflj gkfybhjdfnm djghjc, cjlth;fobq Url dfituj cfqnf, pfghjc, gj
rjnjhjve jy dsktntk, lfne fgltqnf, lbyfvbre gjnthb gjpbwbq. Ïhbrbymnt
cfvb, xnj vjukj cnfnm ghj,ktvjq, f Ñfljdcrjuj cghjcbnt, rfr ßyltrc
jnyjcbncz r cfqnfv, cjlth;fobv ... (pltcm dcnfdbnm ghtlgjkfuftvsq dfvb
bcnjxybr ghj,ktvs) bkb bcgjkmpe.obv ... (fyfkjubxyj). Çfhfytt pfgbibnt
njn ;t djghjc d gthtajhvekbhjdfyyjv dblt, yf ckexfq, tckb xnj-nj
gjvtiftn gjkexbnm jndtn, yfghbvth: "Áskb
pfvtxtys cfyrwbb lkz cfqnjd, cjlth;fob[ (bcgjkmpe.ob[)...
. Ïjxtve ßyltrc cxbnftn ytj,[jlbvsv yfrfpsdfnm nfrbt cfqns/vj;yj kb
bcgjkmpjdfnm/yt [jntkjcm ,s cxbnfnmcz yfheibntktv, yj yfi dt,vfcnth
cltkfk..." b nfr lfktt.
- Ïjdnjhbnt c lheubvb 'rcgthnfvb.
 hf,jnt
ghfrnbre.otuj cgtwbfkbcnf j,zpfntkmyj dcnhtxf.ncz rfrbt-nj ghj,ktvs,
dytpfgyst c,jb, ytghtldbltyyst htpekmnfns. Â rjywt rjywjd, ybrjulf yt
kbiyt epyfnm, rfrjq cvsck bvttn gjcktlyzz jnhfcktdfz yjdjcnm lkz njq
bkb byjq rfntujhbb cgtwbfkbcnjd, cdzpfyys[ c 'njq jnhfckm.. Ïjcvjnhbnt,
rfrbt ,tls ckexfkbcm e rjyrehtynjd, b j yb[ nj;t gjlujnjdmnt djghjcs -
dctulf ghbznytt exbnmcz yf xe;b[ jib,rf[.
SEO-cgtwbfkbcnfv dctulf [jxtncz pflfnm djghjc cjnhelybre ßyltrcf, yj
ujhfplj ghjot b ghjlernbdytt pflfdfnm djghjcs rjkktufv. Åcnm
eybdthcfkmyfz ajhvekbhjdrf: "À hfccrf;bnt j cdjtv jgsnt ghjldb;tybz..."
(pltcm dgbcfnm ye;ye. ntvfnbre bkb nbg ,bpytcf ghjldbuftvjuj cfqnf). Â
ytajhvfkmyjq j,cnfyjdrt kexit gthtajhvekbhjdfnm djghjc: "vtlbwbycrfz ntvfnbrf - 'nj e;fc, ghfdlf?". Ñyfxfkf, rjytxyj, yflj epyfnm, yf xtv cgtwbfkbpbhetncz cj,tctlybr, yj 'nj b djdct yt ghj,ktvf.
Âct 'nj gjldjlbn yfc r ukfdyjve dsdjle: yt yflj yfltznmcz yf
jhufybpfnjhjd b ljrkflxbrjd, yt yflj ;lfnm, xnj rnj-nj ghbl¸n b
ghbytctn gjktpysq rjyntyn. Íflj lj,sdfnm tuj cfvjcnjzntkmyj, f
rjyathtywbb - kbim elj,ysq gkfwlfhv, yf rjnjhjv cgtwbfkbcns cj,hfys
dvtcnt b pfhfytt yfcnhjtys j,ofnmcz cj ckeifntkzvb.
Åcnm b lheufz cnhfntubz gjkextybz gjkmps jn rjyathtywbq, yj pltcm nht,etncz ,jkmit ecbkbq b cgjcj,yjcntq:
- Îwtybnt felbnjhb., rnj ,eltn yf vthjghbznbb - jgnbvbpfnjhs? vfhrtnjkjub? pfrfpxbrb, njg-vtytl;ths b dkfltkmws ,bpytcf?
- Åckb yf ghtlghbznbb ,elen gjntywbfkmyst bkb cjcnjzdibtcz
pfrfpxbrb eckeu bynthytn-vfhrtnbyuf - nelf ytghtvtyyj cnjbn gjqnb.
Ïjntywbfkmyst pfrfpxbrb gjctof.n bdtyns bvtyyj lkz njuj, xnj,s
gjpflfdfnm djghjcs, cjhbtynbhjdfnmcz, gjyznm, xnj bv yflj b xnj
ghtlkfuftncz. Çfrfpxbr yf vthjghbznbz[ ujhfplj frnbdytt bcgjkybntkz. Îy
yt ,jbncz d hfpujdjht ytxfzyyj "cgfkbnm ntve", jy pyftn, xnj vj;tn
njkmrj gjkexbnm byajhvfwb. b 'njuj rfr hfp ;tkftn.
- Ít yflj buhfnm d xktyf ctrns "Ãth,fkfqa" b gsnfnmcz rf;ljve,
gjcvjnhtditve d dfie cnjhjye, ghjlfnm cdjb eckeub. Çfdzpsdfqnt
pyfrjvcndf, ,tctls, ghjcdtofqnt ;tkf.ob[, jndtxfqnt yf djghjcs b ,thbnt
e yb[ dbpbnrb. Ñdz;tntcm gjp;t, vj;yj yfgbcfnm gbcmvj: "tckb
gjvybnt, vs gjpyfrjvbkbcm yf rjyathtywbb, gjujdjhbkb j rjyntrcnyjq
htrkfvt. ß lbhtrnjh rjvgfybb "SEM-rjycfknbyu", vs jrfpsdftv eckeub ...,
... b ... ,vjue tot hfccrfpfnm gjgjlhj,ytt."
Âc¸ dsitcrfpfyyjt, rjytxyj, yt jpyfxftn, xnj ljrkfls yf rjyathtywbz[
gecns b ,tcgjktpys. Èp yb[ nj;t vj;yj epyfnm vyjuj yjdjuj b df;yjuj -
tckb, rjytxyj, jhufybpfnjhs vthjghbznbz jgsnys, [jhjij ghtlcnfdkz.n
ct,t bynthtcs wtktdjq felbnjhbb.
Åckb ds bltnt yf rjyathtywb., rjnjhfz bvttn bcnjhb., ghjdjlbncz e;t yt
gthdsq ujl - ghjqlbntcm gj cfqne c ghjuhfvvjq pf ghjikst ujls,
ghjcvjnhbnt ghtptynfwbb ljrkflxbrjd. Ýnj gjvj;tn gjyznm ehjdtym
vthjghbznbz. Ïhj gjbcr jnpsdjd d ,kjujcatht vj;yj, yfdthyjt, b yt
egjvbyfnm kbiybq hfp.
×fcnj ghtgzncndbtv r gjctotyb. rjyathtywbb cnfyjdbncz tt cnjbvjcnm.
Åckb ds ahbkfycth - pfgkfybheqnt, rfrbt ghj,ktvs htibnt yf vthjghbznbb
b gjcxbnfqnt, crjkmrj ds ,kfujlfhz 'njve c'rjyjvbnt bkb pfhf,jnftnt.
Åckb ds hf,jnftnt d rjvgfybb - gj,tctleqnt c herjdjlcndjv, ghtlcnfdmnt
tve gkfy gjkextybz gjkmps jn gjctotybz rjyathtywbb. Åckb ds jrf;tntcm
ljcnfnjxyj e,tlbntkmys, dfi hf,jnjlfntkm cvj;tn jgkfnbnm dfv gjctotybt
vthjghbznbz.
Ífrjytw nhtnbq (yj yt gjcktlybq), ljcnfnjxyj ckj;ysq, yj gjxtnysq
cgjcj, gjkextybz gjkmps jn rjyathtywbq. Â IT djj,ot b d
bynthytn-vfhrtnbyut d xfcnyjcnb jxtym wtybncz 'rcgthnysq rjyntyn. Ít
nfr vyjuj tcnm bcnjxybrjd hfpyjcnjhjyytq, ljcnjdthyjq b gjktpyjq
byajhvfwbb gj jnhfcktdsv djghjcfv. Ïhbdtpz c rjyathtywbb pyfybz b
dgtxfnktybz, ds vj;tnt yfgbcfnm ytcrjkmrj ntrcnjd d ,kju bkb yf
rjhgjhfnbdysq cfqn, gjkexnm j,hfnyst ccskrb, cjplfnm bkb pfrhtgbnm
gjpbwbjybhjdfybt d rfxtcndt 'rcgthnf, ghjltvjycnhbhjdfnm
rjvgtntynyjcnm gjntywbfkmysv rkbtynfv.
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