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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ítghjcnj. Îxtym ytghjcnj. Ýnj z yf djghjc, rjnjhsq d pfujkjdrt 'njq cnfnmb, jndtxf..
Ñ jlyjq cnjhjys ckj;yjcntq rfr ,s b ytn. Ïjnjve xnj ctujlyz e;t dct
pyf.n: rjyntyn pyfxbn vyjuj – b d gjbcrjdjq dslfxt, b d rjydthnfwbb
gjkmpjdfntktq d rkbtynjd. Èvtyyj gj'njve cghjc yf rjyntyn lkz cfqnjd
jxtym dscjr. Êjyntyn ye;ty dctv – ujhs rjyntynf, vjhz rjyntynf, wtkst
vfnthbrb rjyntynf. À cghjc, rfr bpdtcnyj, hj;lftn ghtlkj;tybt. Ñkj;yjcnm ds,jhf
Íj rnj eljdktndjhztn ctujlyz cghjc pfrfpxbrjd yf rjyntyn? Ít yflj
bvtnm ctvm gzltq dj k,e, xnj,s jndtnbnm yf 'njn djghjc jlyjpyfxyj.
Ñtujlyz hsyjr gj yfgbcfyb. rjyntynf wtkbrjv b gjkyjcnm. ghbyflkt;bn
ahbkfycthfv. Ðfpysv ahbkfycthfv – [jhjibv b jxtym [jhjibv. È gkj[bv.
Îxtym-jxtym gkj[bv. Ífqnb rjgbhfqnthjd, hf,jnf.ob[ d ghzvjv cvsckt
'njuj ckjdf «pf tle», ctujlyz yt ghjcnj. À jxtym ghjcnj. Äjcnfnjxyj
pfhtubcnhbhjdfnmcz yf k.,jq ,bh;t rjyntynf b lfnm j,]zdktybt, yt
yfpsdfz ghtlkfuftve. cnjbvjcnm, f yfgbcfd xnj-nj dhjlt «wtyf bvttn
pyfxtybt». Ïhb eckjdbb, xnj j,]zdktybt ds hfpvtcnbnt yf ljcnfnjxyj
gjgekzhyjq gkjoflrt, xthtp 5 vbyen ds gjkexbnt gjkysq zobr cjj,otybq, d
rjnjhs[ dfv ghtlkj;fn eckeub gj hfcwtyrfv b 80, b 50, b lf;t 30 he, pf
1000 pyfrjd.
ß yt [jxe j,dbyznm ahbkfycthjd d ltvgbyut. Ðsyjr dctulf ghfd. Åckb
b[ eckeub ctujlyz djcnht,jdfys, pyfxbn, 'nj rjve-yb,elm ye;yj. Íj
lfdfqnt-rf pfqvtvcz ghjcnjq fhbavtnbrjq. Ñhtlyzz yjhvf dshf,jnrb e
;ehyfkbcnjd d ÑÌÈ – 5000-7000 pyfrjd d ltym. Îyf dpzkfcm yt c gjnjkrf.
Ìj;yj gbcfnm b ,jkmit. Íj rfxtcndj ntrcnjd ,eltn ghb 'njv gflfnm d
utjvtnhbxtcrjq ghjuhtccbb. Ïjyznyj, xnj yt e dct[ b yt dctulf, yj d
wtkjv 'nb wbahs vj;yj yfpdfnm «chtlytq ntvgthfnehjq gj ,jkmybwt».
Ïhtlcnfdbv, xnj ahbkfycth e yfc hf,jnftn t;tlytdyj, ,tp ds[jlys[. Çf 30
lytq jy dslftn yf-ujhf 150-200 nsc. pyfrjd. Ïhb chtlyb[ hfcwtyrf[ ,bh;b
(50 he,/1000 pyfrjd) nfrjq ahbkfycth-rjgbhfqnth vj;tn pfhf,jnfnm
7500-10000 he,. Ïhb 'njv dsvfnsdfzcm yf nfrjq hf,jnt ,jkmit, xtv hf, yf
ufkthf[. Ñjdthityyj njxyj: hf,jnfnm d nfrjv ht;bvt gjcnjzyyj ghjcnj
abpbxtcrb ytdjpvj;yj. Ñnjbn kb hf,jnf ;ehyfkbcnf ctujlyz cnjkmrj ;t,
crjkmrj hf,jnf ldjhybrf?
Îcnfdbv pfrfpxbrjd 50-he,ktdjuj rjyntynf yftlbyt c 'nbv djghjcjv. ß
;t [jxe crfpfnm cktle.ott. Íb jlby rjgbhfqnth, rjnjhsq pyftn wtye
cdjtve nhele (lj,fdbv d crj,rf[, xnj nhel-nj yt bp kturb[), yt cnfytn
hf,jnfnm gj cnfdrt 50 he,/1000 pyfrjd. Òjkmrj gjnjve, xnj 'nj
ythtynf,tkmyj. Ïj 'njq cnfdrt vj;tn hf,jnfnm kb,j ;ehyfkbcn,
yf[jlzobqcz d jxtym ;tcnrb[ ;bpytyys[ j,cnjzntkmcndf[ (b hf,jnfnm
ytghjljk;bntkmysq chjr), kb,j ytghjatccbjyfk, cj dctvb dsntrf.obvb. Parlez-vous gj-heccrb? Încencndbt gjyznbqyjuj fggfhfnf
Ìjuen kb k.lb, ujdjhzobt yf hfpys[ zpsrf[, gjybvfnm lheu lheuf? Â
ghbywbgt vjuen. Ïhb gjvjob vbvbrb, ;tcnjd, 'vjwbq. Ïhbvthyj nfr ;t
ctujlyz dsukzlbn j,otybt bcgjkybntkz b pfrfpxbrf, rjulf htxm bltn j
yfgbcfybb rjyntynf lkz cfqnjd. Ïhbvthyj nfr;t j,ofkbcm SEO-jgnbvbpfnjhs
cj cdjbvb pfrfpxbrfvb ktn 5 yfpfl: nÈÖ, PR, ccskjxyjt hfy;bhjdfybt,
cthg – 'njve gnbxmtve zpsre ghb[jlbkjcm j,exfnm, xnj,s
ujdjhbnm c pfrfpxbrjv yf jlyjv zpsrt. Ñtujlyz pfrfpxbrb eckeu SEO yt
[e;t cfvb[ jgnbvbpfnjhjd hfp,bhf.ncz d SEO-cktyut. Ïj rhfqytq vtht, 'nj
rfcftncz [jhjib[ pfrfpxbrjd. Ïhjcnj jn 'njuj ybrelf yt
eqnb. Âtlm k.,jq jgnbvbpfnjh, hf,jnf.obq c rkbtynjv ghjljk;bntkmysq
chjr, jrfpsdfkcz [jnm hfp d ;bpyb d cbnefwbb, rjulf pfghjc dsktnfk bp
dslfxb. È ytj,zpfntkmyj, xnj jgnbvbpfnjh ghb 'njv yt ltkfk nj, xnj
ltkfnm ljk;yj. À pyfxbn – ,eltv xtcnysvb – ghjot gjgsnfnmcz j,]zcybnm
rkbtyne, gjxtve 'nj ghjbpjikj, f yt c ujhlsv dbljv dthyenm ltymub
rkbtyne. Èyfxt j,hfpetncz e,snjr, rjnjhsq gthtrkflsdftncz yf gktxb nt[
rkbtynjd, c rjnjhsvb ghj,ktv gjckt rjyrhtnyjuj fgltqnf ytn – f 'nj,
cjukfcbntcm, yt jxtym xtcnyj gj jnyjityb. r ybv.
Ïhb yfgbcfybb rjyntynf lkz cfqnjd ctujlyz nj;t [dfnftn ghj,ktv,
cdzpfyys[ c jncencndbtv gjyznbqyjuj fggfhfnf. Âjpmvtv bltfkmysq
dfhbfyn. Ïhb[jlbn r dfv rkbtyn, bvtz yf herf[ ctvfynbxtcrjt zlhj, gjl
rjnjhst ljk;ty gbcfnmcz rjyntyn, tcnm nfv pfghjc X, pfghjc Y, pfghjc Z.
(Ãjdjhz ghj bltfkmysq dfhbfyn d lfyyjv ckexft, z bvt. d dble nj, xnj
pfxfcne. e rkbtynf ytn lf;t b ctvfynbxtcrjuj zlhf). Âybvfybt, djghjc yf
pfcsgre – rfrjuj j,]tvf ntrcns ljk;ys ,snm gj rf;ljve pfghjce?
 f,cjk.nyjv ,jkmibycndt ckexftd e rkbtynf ytn ybrfrjuj
ghtlcnfdktybz j njv, rfrjuj j,]tvf ljk;ys ,snm ntrcns. Çflfxf
cjplfntktq rjyntynf – lj[jlxbdj j,]zcybnm, xnj b rjkbxtcndj gjdnjhjd
rk.xf, b j,]tv ntrcnf yfghzve. rjhhtkbhetncz c rjyrehtynyjcnm. pfghjcf,
gjl rjnjhsq gbitncz ntrcn. Ëjubrf ghjcnfz. ×tv ,jktt rjyrehtynty
pfghjc, ntv ,jkmit ye;yj gjdnjhjd. ×tv ,jkmit gjdnjhjd – ntv ,jkmit
j,obq j,]tv ntrcnf. Íj yfcrjkmrj ,jkmit? Ïhb[jlbncz ljkuj b yelyj
ddjlbnm rkbtynf dj dc. 'ne «re[y.». À bvtyyj:
- xnj,s gjyznm rjkbxtcndj htrjvtyletvs[ d[j;ltybq rk.xf (njxys[ b
ytnjxys[), ytj,[jlbvj j,hfofnmcz r dslfxt, fyfkbpbhjdfnm rjkbxtcndj
d[j;ltybq yf cnhfybwf[, ghbcencnde.ob[ d ÒÎÏ-5 (ÒÎÏ-10, ÒÎÏ-20 – yt
cnjkm df;yj) gj lfyyjve pfghjce - xnj,s gjcxbnfnm, crjkmrj rk.xtq
bcgjkmpe.n jyb, b yf jcyjdfybb 'nb[ lfyys[ gjcxbnfnm
chtlytfhbavtnbxtcrjt pyfxtybt.
- xnj,s jghtltkbnm htrjvtyletvsq j,]tv ntrcnf, ye;yj gjcxbnfnm cevve
pyfrjd dct[ d[j;ltybq dct[ rk.xtq, rjnjhsq ljk;ys ghbcencndjdfnm yf
cnhfybwt. Ïjcxbnfd cevve dct[ rk.xtq, vs ljk;ys ghbyznm pf frcbjve, xnj
rk.xtq yt cnhfybwt ljk;yj ,snm yt ,jktt pyfxtybz Õ jn j,otuj pyfxtybz
ntrcnf. Ïhbxtv Õ vj;tn ,snm hfpkbxysv e hfpys[ rjyntyn-futyncnd. Ïj
yfitve vytyb., cevvf rk.xtq yt ljk;yf ghtdsifnm 4.5 % jn dctuj j,]tvf
ntrcnf. Â Ñtnb vj;yj yfqnb wbahs – jn 3 lj 10% jn j,otuj j,]tvf ntrcnf.
Î,]zcybnm ;t chtlytcnfnbcnbxtcrjve rkbtyne, xnj ye;yj gkzcfnm yt jn
abrcbhjdfyyjuj j,]tvf, f jn xfcnjnyjcnb b rjyrehtynyjcnb pfghjcf
ctujlyz jq rfr yt ghjcnj. Çf xnj gkfnbn rkbtyn?
Íf cfvjv ltkt 'nj djghjc, jndtn yf rjnjhsq yt cnjkm jxtdblty, rfr
rf;tncz yf gthdsq dpukzl. Âhjlt ,s rkbtyn gkfnbn pf htpekmnfn. À xnj
cxbnfnm htpekmnfnjv? Ýnj ntrcn. Íj xnj,s e ;ehyfkbcnf-rjgbhfqnthf
hjlbkcz ntrcn, jndtxf.obq dctv djpvj;ysv nht,jdfybzv pfrfpxbrf,
ytj,[jlbvj, xnj,s:
f) vtytl;th gj hf,jnt c rkbtynfvb yfgbcfk dyznyjt nt[pflfybt lkz ;ehyfkbcnf-rjgbhfqnthf;
,) ;ehyfkbcn cj,hfk vfnthbfk.
Ïhbxtv c,jh vfnthbfkf – 'nj b gjbcr byajhvfwbb d Èynthytnt, 'nj b
j,otybt cj cgtwbfkbcnfvb ntvfnbrb («uehe»; f lkz njuj, xnj,s b c ybvb
gjj,ofnmcz, ye;yj dscnhfbdfnm dpfbvjjnyjitybz c hfpkbxysvb
ghjatccbjyfkmysvb cjj,otcndfvb), 'nj, yfrjytw, «;bdjt» j,otybt c
pfrfpxbrjv (kbxyj, gj ntktajye, c bcgjkmpjdfybtv 'ktrnhjyyjq gjxns bkb
hfpkbxys[ vtcctyl;thjd).
Ífrjytw, byajhvfwbz cj,hfyf, b ntrcn dslfy r chjre. Ìj;yj
jnghfdkznm? Ífdthyjt, vj;yj. Õjnz xfcnm rjyntyn-futyncnd (b vs d b[
xbckt) d djghjcf[ hf,jns c ntrcnfvb ckbirjv rjycthdfnbdys. Ìs cxbnftv,
xnj kbnthfnehysq htlfrnjh b rjhhtrnjh ye;ys dctv fdnjhfv. À,
cktljdfntkmyj, ntrcns ye;yj jnghfdkznm yf dsxbnre kbnhtlfrnjhe b
rjhhtrnjhe.
 'njv ckexft, tcntcndtyyj, dcz ljgjkybntkmyfz abyfycjdfz yfuheprf
kj;bncz yf gktxb rkbtynf. Íj, cjukfcbntcm, ye;yj gjcnfdbnm d
bpdtcnyjcnm rkbtynf Âvtcnj pfrk.xtybz
Ènfr, rfr ;t dct-nfrb ghjlfdfnm ctujlyz rjyntyn lkz cfqnjd?
Ïht;lt dctuj, ,eltn jib,rjq «gkzcfnm jn rkbtynf». Ötyf b crblrb
ljk;ys ,snm tlbys lkz dct[ – ,elm 'nj dkfltktw kbxyjq cnhfybxrb bkb
rhegysq ghjlfdtw 'ktrnhj,snjdjq nt[ybrb.
Íe;yj dyznyj j,]zcyznm rkbtyne, pf xnj jy gkfnbn ltymub. Ít dctulf
jyb gkfnzncz «ghjcnj pf ntrcn». Ïhfrnbxtcrb dctulf lj,fdktyyfz
cnjbvjcnm cjplftncz yf xtv-nj tot. Ýnj vj;tn ,snm ,kbw-bynthdm. cj
cgtwbfkbcnfvb gj ntvfnbrb, dsxbnrf ntrcnjd htlfrnjhjv b rjhhtrnjhjv,
fyfkbp ntrcnf cgtwbfkbcnjv gj SEO, dthcnrf cnhfybws c bcgjkmpjdfybtv
bkk.cnhfwbq b ljg. vfnthbfkjd, hfpvtotybt ntrcnf yf cfqnt pfrfpxbrf b
n.l.
Åcntcndtyyj, dct 'nb ljgjkybntkmyst eckeub ljk;ys ,snm htfkmysvb.
Êkbtyn ljk;ty pf cdjb ltymub gjkexfnm eckeub, rjnjhst ds d cjcnjzybb
jrfpfnm, f yt b[ ltrkfhfwb..
Ñtujlyz ghjbpdjlcndj rjyntynf e;t cnfkj jnltkmysv, ljcnfnjxyj
abyfycjdj-tvrbv ctuvtynjv hsyrf bynthytn-vfhrtnbyujds[ eckeu. Ðsyjr
'njn vjkjljq, b ujhfplj vtytt tvrbq, xtv hsyjr dt,lbpfqyf, rjlbyuf b
ghjx. Íj jy tcnm, 'nj e;t htfkmyjcnm. Êfr ,eltn dtcnb ct,z hsyjr, rfrbt
pltcm ,elen ghfdbkf buhs b j,otrjhgjhfnbdyst yjhvs – pfdbcbn dj vyjujv
jn yfc, exfcnybrjd 'njuj hsyrf – rfr ahbkfycthjd-jlbyjxtr, nfr b
rhegys[ rjyntyn-futyncnd. Ìjt kbxyjt vytybt – rkbtynjd [dfnbn dctv. Ïj
rhfqytq vtht, d chtlytchjxyjq gthcgtrnbdt. Ðsyjr gjrf tot lfktr jn
yfcsotybz. Íj rnj ,eltn ghbcencndjdfnm yf 'njv hsyrt xthtp ujl-ldf-nhb?
Ódthty: nt, rnj ctujlyz gsnftncz cjplfdfnm xtnrbt ghfdbkf, b cktletn bv
djghtrb dctv rhfnrjchjxysv ntyltywbzv.
Ätybc Ñfdtkmtd, utythfkmysq lbhtrnjh rjyntyn-futyncndf «Òtrcnthhf»
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