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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Íf rjyathtywbb "Óghfdktybt felbnjhbtq b htrkfvf d Èynthytnt" ,skj
jpdextyj vyjuj wtyys[ cdtltybq j hjcnt b cjcnfdt bynthytn-felbnjhbb,
'aatrnbdyjcnb nt[ bkb bys[ htrkfvys[ rfyfkjd b cnhfntubq b lheub[
rjkbxtcndtyys[ lfyys[. Ïhtlkfuftv dfitve dybvfyb. cfvst dgtxfnkz.obt,
ytj;blfyyst b bynthtcyst xbckf.
1. ÀÓÄÈÒÎÐÈß
Èynthytn-felbnjhbz Ðjccbb - 'nj 54% ujhjlcrjuj yfctktybz cnfhit 12 ktn. Äfkmytqibq hjcn felbnjhbb ,eltn ghjbc[jlbnm pf cxtn htubjyjd b gjkmpjdfntktq cnfhib[ djphfcnys[ uhegg.
Àelbnjhbz ßyltrcf (33 ghjtrnf) - 13 008 000 d chtlytv pf ltym, felbnjhbz Mail.ru (30 ghjtrnjd) - 11 743 000. Íf nhtnmtv vtcnt - "Â Êjynfrnt" - 10 422 000. (Äfyyst TNS Web Index)
26% gjkmpjdfntktq ds[jlzn d Èynthytn yf hf,jnt, 83% - ljvf.
Êjkbxtcndj wtktds[ gtht[jljd gj rjyntrcnyjq htrkfvt d ythf,jxtt dhtvz b gj ds[jlysv lyzv d 3 hfpf vtymit, xtv d hf,jxtt dhtvz d ,elybt lyb
2. ÌÎÁÈËÜÍÀß ÀÓÄÈÒÎÐÈß
 ÐÔ ,jktt 100 vky f,jytynjd cjnjds[ jgthfnjhjd. 15-20 vky. xtkjdtr ds[jlzn d Ñtnm d gjvjom. ntktajyf (lfyyst pf vtczw). Ïj byajhvfwbb rjvgfybb "Átuey", 28% bynthytn-felbnjhbb bcgjkmpe.n vj,bkmybr lkz ds[jlf d Ñtnm ('nj 8,8 vky. xtk).
Áhfepth Opera Mini bcgjkmpe.n 2 vky. xtk. t;tlytdyj. Îrjkj vbkkbjyf hjccbzy ghbj,htkb iPhone.
43% gjkmpjdfntktq vj,bkmyjuj bynthytnf jnyjczncz r djphfcnyjq uheggt 18-24 ujlf. Ìyjuj gjkmpjdfntktq d djphfcnt lj 18 ktn.
Înrkbr yf htrkfve d hfccskrf[ vj,bkmyjuj jgthfnjhf - jn 2,5 %
Òhfabr vj,bkmyjuj gjbcrf d Ðjccbb: ßyltrc - 2,5%, Google - 0,7% (lfyyst
Opera). Â ÑØÀ 15% nhfabrf ghb[jlbncz yf vj,bkmyst gjbcrjdst cbcntvs.
Ìj,bkmyfz felbnjhbz cjcnjbn bp lde[ uhegg. Ïthdfz dshjckf yf "j,sxyjv"
Èynthytnt, gjnjv jnrhskf lkz ct,z vj,bkmysq. Ânjhfz - "gjrjktybt
,jkmijuj gfkmwf" - dphjckttn c vj,bkmybrjv d hert. Ïthtctxtybt 'nb[ felbnjhbq c njxrb phtybz htrkfvjlfntkz - vfrcbvev 30-40%
3. ÏÎÂÅÄÅÍÈÅ ÀÓÄÈÒÎÐÈÈ
Ðtfrwbz gjkmpjdfntktq yf ,fyyth: 60% rkbrf.n, 52% blen bcrfnm byajhvfwb.
j, edbltyyjv ghjlernt (rjvgfybb) d gjbcrjdst cbcntvs (yt rkbrf.n gj
,fyythe, yfghbvth, bp ytljdthbz). Ðtcgjyltyns vjukb ds,hfnm ytcrjkmrj
jndtnjd. Înpsds d cjwvtlbf blen bcrfnm 17%. Âsdjl: ye;yj cjxtnfnm
vtlbqye. b rjyntrcnye. htrkfve, jyb ecbkbdf.n lheu lheuf.
59% ghb ds,jht bynthytn-vfufpbyf exbnsdf.n kbxyst htrjvtylfwbb pyfrjvs[, 42% - jykfqy-htrjvtylfwbb
Êyjgrjq jnrk.xtybz htrkfvs yf Mail.ru gjkmpjdfkbcm jrjkj 1% felbnjhbb, yf ßyltrct jyf lj cb[ gjh ceotcndetn, tt yf;bvf.n lj 3% gjkmpjdfntktq. Âsdjl: tckb htrkfvf fltrdfnyf b htktdfynyf, nj felbnjhbz djcghbybvftn t¸ gjkj;bntkmyj
4. ÐÅÊËÀÌÎÄÀÒÅËÈ
74% vfhrtnjkjujd erfpfkb yf ytljcnfnjr jgsnf hf,jns c Èynthytnjv. 62% ckj;yj jwtybnm 'aatrnbdyjcnm bynthytn-htrkfvs.
Ïkfys IAB d Ðjccbb yf 2010 ujl
- kjrfkbpfwbz b pfgecr vt;leyfhjlyjuj j,hfpjdfntkmyjuj rehcf IAB gj
bynthytn-htrkfvt, ghjdtltybt d Ðjccbb vt;leyfhjlyjq ghtvbb IAB MIXX
Awards d catht bynthytn-vfhrtnbyuf.
Î,]tv htrkfvyjuj hsyrf Ðjccbb pf 2009 ujl - 204,2 vbkkbfhlf he,ktq (ATL-ctuvtyn). În 'njq cevvs bynthytn-htrkfvf - 9%
48% htrkfvjlfntktq "Átueyf" hfpvtof.n htrkfve njkmrj d Èynthytnt. 60% "vtkrb[" rkbtynjd ßyltrc.Äbhtrnf ghbyjczn 3% j,jhjnf. Ýnj jcyjdf ,eleotuj hjcnf rjyntrcnyjq htrkfvs
5. ÄÅÍÜÃÈ
 1999 ujle ,fyyth yf ukfdyjq cnhfybwt ßyltrcf cnjbk $300 d ltym. Ñtqxfc - $70000. Áfyyth yf ukfdyjq cnhfybwt Mail.ru - $600 b $33 000 cjjndtncndtyyj.
Íf cgtwghjtrns d wtkjv gj Ðeytne ghb[jlbncz 1% htrkfvys[ ,.l;tnjd, htrkfvjlfntkb Mail.ru nhfnzn yf cgtwghjtrns 10% ,.l;tnjd.
Åckb njdfh cnjbn vtytt 3000 h., htitybt j gjregrt ,jkmibycndj
gjkmpjdfntktq ghbybvftn pf ytcrjkmrj xfcjd (54%). 1-3 lyz - 29%. Åckb
njdfh ljhj;t 30 nsc. he,ktq - htitybt ghbybvftncz ,jktt ytltkb (62%).
Çf ytcrjkmrj xfcjd nfrjt htitybt ghbybvf.n vtytt 7%. Íf 'njv jcyjdfyj
bcgjkmpjdfybt gjdtltyxtcrb[ nt[yjkjubq - rfr ljkuj dfv gjrfpsdf.n
rjyntrcnye. htrkfve, jcyjdfyye. yf ghjiks[ gjbcrjds[ pfghjcf[.
6. ÒÅÕÍÎËÎÃÈÈ
Çf gjcktlybt vtczws ßyltrc.Ìtnhbrf dsikf yf nhtnmt vtcnj chtlb cx¸nxbrjd Ðeytnf (gthdst ldf - Liveinternet b Top@Mail.ru)
Ó "Átueyf" 40% gjdtltyxtcrjuj htrkfvyjuj nhfabrf, e ßyltrcf 80% gjbcrjdjuj.
SMÌ-rfvgfybz ljk;yf dtcnbcm yf 3-5 jcyjdys[ gkjoflrf[, yt cnjbn htubcnhbhjdfnmcz dj dct[ djpvj;ys[ cjwbfkmys[ ctnz[.
Ó chtlytuj gjkmpjdfntkz 2,5% ,tcgkfnyjq gjxns
Íe;yj edtkbxbnm CTR
rjyntrcnyjq htrkfvs? Îy edtkbxbncz yf 10%, tckb gjbcrjdsq pfghjc
gjkmpjdfntkz tcnm d j,]tzdktybb; yf 25% - tckb jy tcnm d pfujkjdrt.
ÂÍÈÌÀÍÈÅ! vyjubt wbahs pfgbcsdfkbcm cj ckjd ljrkflxbrjd, nfr xnj d
b[ gthtlfxt b bynthghtnfwbb djpvj;ys ytnjxyjcnb. Ïhb yfkbxbb cjvytybq
bkb ytgjybvfybz, d xtv cenm gjrfpfntkz, j,hfofqntcm r ghtptynfwbzv c
rjyathtywbb, r gjbcrjdsv cbcntvfv bkb d htlfrwb. hfccskrb. Ìs c
eljdjkmcndbtv hfp,thtvcz.
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