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f rjyathtywbb "ghfdktybt felbnjhbtq b htrkfvf d ynthytnt" ,skj jpdextyj vyjuj wtyys[ cdtltybq j hjcnt b cjcnfdt bynthytn-felbnjhbb, 'aatrnbdyjcnb nt[ bkb bys[ htrkfvys[ rfyfkjd b cnhfntubq b lheub[ rjkbxtcndtyys[ lfyys[. htlkfuftv dfitve dybvfyb. cfvst dgtxfnkz.obt, ytj;blfyyst b bynthtcyst xbckf.

1.

ynthytn-felbnjhbz jccbb - 'nj 54% ujhjlcrjuj yfctktybz cnfhit 12 ktn. fkmytqibq hjcn felbnjhbb ,eltn ghjbc[jlbnm pf cxtn htubjyjd b gjkmpjdfntktq cnfhib[ djphfcnys[ uhegg.

elbnjhbz yltrcf (33 ghjtrnf) - 13 008 000 d chtlytv pf ltym, felbnjhbz Mail.ru (30 ghjtrnjd) - 11 743 000. f nhtnmtv vtcnt - " jynfrnt" - 10 422 000. (fyyst TNS Web Index)

26% gjkmpjdfntktq ds[jlzn d ynthytn yf hf,jnt, 83% - ljvf.

jkbxtcndj wtktds[ gtht[jljd gj rjyntrcnyjq htrkfvt d ythf,jxtt dhtvz b gj ds[jlysv lyzv d 3 hfpf vtymit, xtv d hf,jxtt dhtvz d ,elybt lyb

2.

,jktt 100 vky f,jytynjd cjnjds[ jgthfnjhjd. 15-20 vky. xtkjdtr ds[jlzn d tnm d gjvjom. ntktajyf (lfyyst pf vtczw). j byajhvfwbb rjvgfybb "tuey", 28% bynthytn-felbnjhbb bcgjkmpe.n vj,bkmybr lkz ds[jlf d tnm ('nj 8,8 vky. xtk).

hfepth Opera Mini bcgjkmpe.n 2 vky. xtk. t;tlytdyj. rjkj vbkkbjyf hjccbzy ghbj,htkb iPhone.

43% gjkmpjdfntktq vj,bkmyjuj bynthytnf jnyjczncz r djphfcnyjq uheggt 18-24 ujlf. yjuj gjkmpjdfntktq d djphfcnt lj 18 ktn.

nrkbr yf htrkfve d hfccskrf[ vj,bkmyjuj jgthfnjhf - jn 2,5 %

hfabr vj,bkmyjuj gjbcrf d jccbb: yltrc - 2,5%, Google - 0,7% (lfyyst Opera). 15% nhfabrf ghb[jlbncz yf vj,bkmyst gjbcrjdst cbcntvs.

j,bkmyfz felbnjhbz cjcnjbn bp lde[ uhegg. thdfz dshjckf yf "j,sxyjv" ynthytnt, gjnjv jnrhskf lkz ct,z vj,bkmysq. njhfz - "gjrjktybt ,jkmijuj gfkmwf" - dphjckttn c vj,bkmybrjv d hert. thtctxtybt 'nb[ felbnjhbq c njxrb phtybz htrkfvjlfntkz - vfrcbvev 30-40%

3.

tfrwbz gjkmpjdfntktq yf ,fyyth: 60% rkbrf.n, 52% blen bcrfnm byajhvfwb. j, edbltyyjv ghjlernt (rjvgfybb) d gjbcrjdst cbcntvs (yt rkbrf.n gj ,fyythe, yfghbvth, bp ytljdthbz). tcgjyltyns vjukb ds,hfnm ytcrjkmrj jndtnjd. npsds d cjwvtlbf blen bcrfnm 17%. sdjl: ye;yj cjxtnfnm vtlbqye. b rjyntrcnye. htrkfve, jyb ecbkbdf.n lheu lheuf.

59% ghb ds,jht bynthytn-vfufpbyf exbnsdf.n kbxyst htrjvtylfwbb pyfrjvs[, 42% - jykfqy-htrjvtylfwbb

yjgrjq jnrk.xtybz htrkfvs yf Mail.ru gjkmpjdfkbcm jrjkj 1% felbnjhbb, yf yltrct jyf lj cb[ gjh ceotcndetn, tt yf;bvf.n lj 3% gjkmpjdfntktq. sdjl: tckb htrkfvf fltrdfnyf b htktdfynyf, nj felbnjhbz djcghbybvftn t gjkj;bntkmyj

4.

74% vfhrtnjkjujd erfpfkb yf ytljcnfnjr jgsnf hf,jns c ynthytnjv. 62% ckj;yj jwtybnm 'aatrnbdyjcnm bynthytn-htrkfvs.

kfys IAB d jccbb yf 2010 ujl - kjrfkbpfwbz b pfgecr vt;leyfhjlyjuj j,hfpjdfntkmyjuj rehcf IAB gj bynthytn-htrkfvt, ghjdtltybt d jccbb vt;leyfhjlyjq ghtvbb IAB MIXX Awards d catht bynthytn-vfhrtnbyuf.

,]tv htrkfvyjuj hsyrf jccbb pf 2009 ujl - 204,2 vbkkbfhlf he,ktq (ATL-ctuvtyn). n 'njq cevvs bynthytn-htrkfvf - 9%

48% htrkfvjlfntktq "tueyf" hfpvtof.n htrkfve njkmrj d ynthytnt. 60% "vtkrb[" rkbtynjd yltrc.bhtrnf ghbyjczn 3% j,jhjnf. nj jcyjdf ,eleotuj hjcnf rjyntrcnyjq htrkfvs

5.

1999 ujle ,fyyth yf ukfdyjq cnhfybwt yltrcf cnjbk $300 d ltym. tqxfc - $70000. fyyth yf ukfdyjq cnhfybwt Mail.ru - $600 b $33 000 cjjndtncndtyyj.

f cgtwghjtrns d wtkjv gj eytne ghb[jlbncz 1% htrkfvys[ ,.l;tnjd, htrkfvjlfntkb Mail.ru nhfnzn yf cgtwghjtrns 10% ,.l;tnjd.

ckb njdfh cnjbn vtytt 3000 h., htitybt j gjregrt ,jkmibycndj gjkmpjdfntktq ghbybvftn pf ytcrjkmrj xfcjd (54%). 1-3 lyz - 29%. ckb njdfh ljhj;t 30 nsc. he,ktq - htitybt ghbybvftncz ,jktt ytltkb (62%). f ytcrjkmrj xfcjd nfrjt htitybt ghbybvf.n vtytt 7%. f 'njv jcyjdfyj bcgjkmpjdfybt gjdtltyxtcrb[ nt[yjkjubq - rfr ljkuj dfv gjrfpsdf.n rjyntrcnye. htrkfve, jcyjdfyye. yf ghjiks[ gjbcrjds[ pfghjcf[.

6.

f gjcktlybt vtczws yltrc.tnhbrf dsikf yf nhtnmt vtcnj chtlb cxnxbrjd eytnf (gthdst ldf - Liveinternet b Top@Mail.ru)

"tueyf" 40% gjdtltyxtcrjuj htrkfvyjuj nhfabrf, e yltrcf 80% gjbcrjdjuj.

SM-rfvgfybz ljk;yf dtcnbcm yf 3-5 jcyjdys[ gkjoflrf[, yt cnjbn htubcnhbhjdfnmcz dj dct[ djpvj;ys[ cjwbfkmys[ ctnz[.

chtlytuj gjkmpjdfntkz 2,5% ,tcgkfnyjq gjxns

e;yj edtkbxbnm CTR rjyntrcnyjq htrkfvs? y edtkbxbncz yf 10%, tckb gjbcrjdsq pfghjc gjkmpjdfntkz tcnm d j,]tzdktybb; yf 25% - tckb jy tcnm d pfujkjdrt.

! vyjubt wbahs pfgbcsdfkbcm cj ckjd ljrkflxbrjd, nfr xnj d b[ gthtlfxt b bynthghtnfwbb djpvj;ys ytnjxyjcnb. hb yfkbxbb cjvytybq bkb ytgjybvfybz, d xtv cenm gjrfpfntkz, j,hfofqntcm r ghtptynfwbzv c rjyathtywbb, r gjbcrjdsv cbcntvfv bkb d htlfrwb. hfccskrb. s c eljdjkmcndbtv hfp,thtvcz.
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