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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Âct ,jkmit bynthytn-vfhrtnjkjujd cnfkrbdf.ncz c nht,jdfybzvb
pfrfpxbrjd j gjdsitybb 'aatrnbdyjcnb htrkfvys[ rfvgfybq. Â cnfnmt
hfccvjnhtys ghtlgjcskrb gjzdktybz bylecnhbb dt,-fyfkbpf, f nfr;t lfys
htrjvtylfwbb gj ds,jhe b rjhhtrnyjq ecnfyjdrt bycnhevtynf fyfkbpf. Â
gjcktle.ob[ cnfnmz[ ,eltn ghtlcnfdkty gjlhj,ysq fkujhbnv fyfkbpf lkz
gjdsitybz 'aatrnbdyjcnb bynthytn-vfhrtnbyuf b htrjvtylfwbb gj
ajhvbhjdfyb. jnxtnyjcnb lkz herjdjlbntktq.
Ïhtlgjcskrb b ghbxbys gjzdktybz dt,-fyfkbnbrb
 yfcnjzott dhtvz hjccbqcrbq bynthytn-vfhrtnbyu, lf b
bynthytn-bylecnhbz d wtkjv, gtht;bdf.n ,ehysq hjcn, rfr c njxrb phtybz
,.l;tnjd, nfr b c njxrb phtybz gjgekzhyjcnb. Íf hsyrt eckeu
bynthytn-vfhrtnbyuf njkmrj pf gjcktlybt 3 ujlf gjzdbkjcm vyjuj yjdjuj b
bynthtcyjuj, ljcnfnjxyj hfccvjnhtnm nfrbt cthdbcs rfr cjwbfkmyst ctnb b
hfpkbxyst ajhvfns htrkfvs d yb[, gjdtltyxtcre. b ctktrnbdye. htrkfve bkb
vfhrtnbyu d cjwbfkmys[ vtlbf d hfpkbxys[ ajhvfnf[. Ìs yf,k.lftv rfr
hfcibhtybt cfvb[ ajhvfnjd b vjltktq jgkfns htrkfvs, nfr b gjzdktybt
yjds[ htrkfvys[ cthdbcjd rfr nfrjds[.
 nj;t cfvjt dhtvz yf,k.lftncz hjcn j,]tvjd rjyntrcnyjq htrkfvs (d
dshf;tybb rjkbxtcndf rkbtynjd cbcntv rjyntrcnyjuj hfpvtotybz). Ñnfdrb b,
cjjndtncndtyyj, ,.l;tns rfvgfybq hfcnen, f rkbtyns ghb 'njv [jnzn
gjdsifnm 'aatrnbdyjcnm cdjb[ dkj;tybq b dbltnm 'aatrn jn htrkfvyjq
rfvgfybb. Î, 'njv nfr;t cdbltntkmcnde.n b lfyyst ßyltrcf j, ecnfyjdrt
cxtnxbrf ßyltrc.Ìtnhbrf gjkmpjdfntkzvb ßyltrc.Äbhtrnf,
ghjltvjycnhbhjdfyyst yf eTarget’2009 – pf ujl rjkbxtcndj ecnfyjdjr
cxtnxbrf dshjckj c 20% lj ,jktt 43% (lfyyst yf vfhn 2009 ujlf).
Ìyt levftncz, xnj pf ghjitlibq ujl rjkbxtcndj ecnfyjdjr edtkbxbkjcm
tot, djpvj;yj lj 60% bkb ,jktt. Òjkmrj dlevfqntcm, ,jktt 80% rjvgfybq lj
rhbpbcf djj,ot yt bpvthzkb 'aatrnbdyjcnm rjyntrcnyjq htrkfvs, lf;t
bcgjkmpez ghjcntqibt vtnhbrb nbgf CTR, CPC bkb CR. Êjytxyj ;t, nfrfz
cbnefwbz dtxyj ghjljk;fnmcz yt vjukf, b 'rjyjvbxtcrfz cbnefwbz,
yfxfdifzcz d yjz,ht 2008 ujlf, njkmrj frctkthbhjdfkf ghjwtcc gjdsitybz
bynthtcjd rkbtynjd r cnfnbcnbrt b 'aatrnbdyjcnb cdjb[ htrkfvys[
rfvgfybq.
Òtyltywbb yf hsyrt gjbcrjdjq jgnbvbpfwbb nfr;t gjlndth;lf.n j,obq
nhtyl – ,jkmibycndj SEO-rjvgfybq cnfkj gjkexfnm jnpsds rkbtynjd j njv,
xnj, ytcvjnhz yf ghbcencndbt cfqnf d ÒÎÏ-10 (bkb yf k.,jq lheujq gjpbwbb
dslfxb), pdjyrjd b gjdsitybz ghjlf; yt yf,k.lftncz. Èvtyyj gj'njve
vjltkm ghjlf; gjpbwbq d gjbcrjds[ cbcntvf[ yfxbyftn bpvtyznmcz, f d
eckeuf[ jgnbvbpfnjhjd dct xfot vj;yj dcnhtnbnm nfrbt gjpbwbb, rfr
«ybprjxfcnjnyjt ghjldb;tybt», «rjvgktrcyjt ghjldb;tybt», «jgkfnf pf
ntvfnbxtcrbq nhfabr» b lheubt dfhbfwbb. Ñgjhs j 'aatrnbdyjcnb rf;ljq bp
gthtxbcktyys[ vjltktq vs jcnfdbv pf hfvrfvb 'njq cnfnmb, dtlm yfif wtkm d
njv, xnj,s edbltnm j,obq nhtyl yf hsyrt gjbcrjdjuj nhfabrf.
Ïjgekzhbpfwbz vjltktq gjcn-jgkfns eckeu vfhrtnbyuf, hfcghjcnhfytybt
ajhvfnjd jgkfns dblf «pf 1 ntvfnbxtcrjuj gjctnbntkz» b lf;t «pf 1
gjntywbfkmyjuj rkbtynf» dregt c yfhfobdfybtv xfcnjns htkbpjd yjds[
fkujhbnvjd gjbcrjds[ cbcntv gjpdjkz.n yfv ujdjhbnm j njv, xnj b yf hsyrt
gjbcrjdjuj ghjldb;tybz ghjbc[jlzn ghtj,hfpjdfybz, yfghfdktyyst yf
gjdsitybt bydtcnbwbq d bynthytn-vfhrtnbyu.
Átp cjvytybz dct jnyjcbntkmyj yjdst lkz hjccbqcrjuj hsyrf vtnjls
bynthytn-htrkfvs nht,e.n ghbcnfkmyjuj fyfkbpf 'aatrnbdyjcnb. ßhrbv
ghbvthjv vj;yj ghbdtcnb gjcnjzyyst lbcreccbb djrheu 'aatrnbdyjcnb
bydtcnbwbq d ghjldb;tybt d cjwbfkmys[ ctnz[ bkb vbrhj-,kjuf[ b dtcm
lheujq bycnhevtynfhbq SMM.
Ïj jgsne yfituj futyncndf, jrjkj 70% htrkfvys[ ,.l;tnjd d Èynthytnt
hfc[jle.ncz dgecne. bkb yt ghbyjczn ;tkftvjuj 'aatrnf. Âsiterfpfyyst
afrns gj dctv yfghfdktybzv bynthytn-htrkfvs cjdvtcnyj c yfitq
cnfnbcnbrjq gjpdjkz.n yfv ujdjhbnm j ghtlgjcskrf[ gjzdktybz yjdjq eckeub
yf hjccbqcrjv hsyrt bynthytn-vfhrtnbyuf – dt,-fyfkbnbrt bkb uke,jrjv
fyfkbpt 'aatrnbdyjcnb bydtcnbwbq d bynthytn-vfhrtnbyu. Â ntreotq
'rjyjvbxtcrjq j,cnfyjdrt gjzdktybt nfrjq eckeub ,jktt xtv jghfdlfyj b
ghbytctn ljcnfnjxyj vyjuj gjkmps lkz rkbtynjd dct[ futyncnd
bynthytn-vfhrtnbyuf.
Înltkmysv fcgtrnjv gjzdktybz dt,-fyfkbnbrb nfr;t vj;yj jnvtnbnm b
;tkfybt rhegys[ rjvgfybq cybpbnm pfnhfns yf gjllth;re ghjlfdftvs[
ghjlernjd b eckeu. Ñfqn zdkztncz ghtrhfcysv bcnjxybrjv byajhvfwbb lkz
gjllth;rb rkbtynjd, rjnjhsq, ghb ghfdbkmyjv gjcnhjtybb b gjcnjzyyjv
fyfkbpt rfxtcndf gjllth;rb, vj;tn xfcnbxyj pfvtybnm call-wtynh b
gjpdjkbn c'rjyjvbnm yf 'njv pyfxbntkmyst ,.l;tns (rfr yf pfhf,jnyjq
gkfnt cgtwbfkbcnjd, nfr b yf cnjbvjcnb eckeu cdzpb, yt ujdjhz e;t j,
j,jheljdfybb, 'ktrnhbxtcndt b lheub[ hfc[jlf[). Ât,-fyfkbnbrf cgjcj,yf
ceotcndtyyj gjdsifnm 'aatrnbdyjcnm gjllth;rb rkbtynjd yf cfqnt, ghb 'njv
jgthbhez vtnhbrfvb eljdktndjhtyyjcnb gjctnbntkz gj rf;ljve nbge
djghjcf.
Èycnhevtyns
Êk.xtdsv afrnjhjv d hfpdbnbb dt,-fyfkbnbrb d Ðjccbb cnfkj nfr;t
hfpdbnbt ghjatccbjyfkmys[ bycnhevtynjd fyfkbpf – cxtnxbrjd cnfnbcnbrb
cfqnjd. Îcyjdyst gjcnfdobrb htitybq kb,j dsgecnbkb pf ghjiksq ujl
cthmtpyst j,yjdktybz, kb,j ceotcndtyyj hfcibhbkb aeyrwbjyfkmyjcnm
ghjlernf.
Íjdsq htkbp Google Analytics – dthjznyj, cfvjuj gjgekzhyjuj
htitybz lkz dt,-fyfkbnbrb yf Çfgflt, cnhtvbntkmyj yf,bhf.otuj
gjgekzhyjcnm d Ðjccbb, ceotcndtyyj hfcibhbk cdjb djpvj;yjcnb b eghjcnbk
hf,jne dt,-fyfkbnbrfv. Çf ghjitlibq ujl c gjvjom. fdnjhbpjdfyys[
futyncnd Google lj,fdbk vyj;tcndj pfvtxfntkmys[ aeyrwbq, ghjbyntuhbhjdfk
cxtnxbr c cbcntvjq rjyntrcnyjq htrkfvs Google AdWords, hfpdbk
bycnhevtyns ctuvtynbhjdfybz gjctnbntktq lkz ,jktt uke,jrjuj fyfkbpf,
lj,fdbk djpvj;yjcnb ,jktt uke,jrjq abkmnhfwbb dt,-lfyys[, gjdscbk
elj,cndj gjkmpjdfybz bycnhevtynjv c gjvjom. fyyjnfwbq r uhfabrfv,
hfcibhbk cdjq API b cfvjt ukfdyjt – gjgsnfkcz eghjcnbnm ghjwtcc
ecnfyjdrb cxtnxbrf lkz ckj;ys[ cfqnjd c ce,ljvtyfvb b
bynthytn-vfufpbyfvb, f nfr;t cltkfk ,jkmijq ifu d cnjhjye fdnjvfnbpfwbb
fyfkbpf c gjvjom. uheggs aeyrwbq «Intelligence» (d hjccbqcrjv htkbpt
yjcbn yfpdfybt «Ðfpdtlrf»).
Ðfpdbnbt gjgekzhyjuj hjccbqcrjuj bycnhevtynf jn "ßyltrcf" (ßyltrc.Ìtnhbrb) nfr;t yt pfcnfdbkj ct,z ;lfnm.
Èyntuhfwbz c cbcntvjq rjyntrcnyjq htrkfvs, gjkyjt j,yjdktybt bynthatqcf
ghtlcnfdktybz lfyys[, hfpdbnbt dbpefkbpfwbb lfyys[, f nfr;t pf,jnf j
rfxtcndt ghtlcnfdktybz eckeub c gjvjom. fccby[hjyyjuj rjlf jnckt;bdfybz,
ufhfynbhe.otuj njxyjcnm dt,-lfyys[, cnfkb jxtym df;ysvb ifufvb,
j,tcgtxbdibvb dt,-fyfkbnbrjd tot jlybv [jhjibv bycnhevtynjv fyfkbpf.
Învtnbv b kbyb., rjnjhe. yt crhsnm d bycnhevtynt jn "ßyltrcf" –
yfwtktyyjcnm yf gjkmpjdfntktq ,tp uke,jrb[ pyfybq fyfkbnbrb, rjnjhst
vjuen gjkmpjdfnmcz dctvb djpvj;yjcnzvb bycnhevtynf ,tp cgtwbfkmyjq
gjlujnjdrb. Òfrjt hfpdbnbt 'njuj bycnhevtynf cvj;tn j,tcgtxbnm
gjkmpjdfntkzv dscjrjt elj,cndj fyfkbpf ,tp gthtuheprb lfyysvb, xnj
jcj,tyyj gjkj;bntkmyj crfpsdftncz yf jhufybpfwbz[, d rjnjhs[ r gjkextyb.
,jkmijuj rjkbxtcndf lfyys[ yt ujnjds.
Ít pfcnfdbk ct,z ;lfnm b htkbp j,yjdktyyjuj OpenStat (d ghjikjv
SpyLOG), rjvfylf rjnjhjuj cvjukf pf ujl gjkyjcnm. j,yjdbnm b hfcibhbnm
djpvj;yjcnb 'njuj bycnhevtynf. Ðfpdbnbt 'njuj bycnhevtynf vj;tn cthmtpyj
gjdkznm yf hsyjr htitybq lkz fyfkbpf, n.r. OpenStat ,eltn zdkznmcz yf
hjccbqcrjv hsyrt tlbycndtyysv, yt pfdbczobv jn gjbcrjdjq cbcntvs,
bycnhevtynjv fyfkbpf.
Íf vjq kbxysq dpukzl bynthytn-vfhrtnjkjuf, hfccvjnhtyyst ghtlgjcskrb
zdkz.ncz ghbxbyfvb ,eleotuj gjzdktybz d Ðjccbb wtkjuj gkfcnf rjvgfybq,
pfybvf.obvbcz njkmrj eckeufvb dt,-fyfkbnbrb yf hsyrt
bynthytn-vfhrtnbyuf. È gjgekzhyjcnm eckeu nfrb[ rjvgfybq ,eltn njkmrj
hfcnb d yjdjq 'rjyjvbxtcrjq j,cnfyjdrt, d rjnjhe. dcnegbk vbh gjckt
vbhjdjuj abyfycjdjuj rhbpbcf.
Ïjlujnjdrf r ghjwtcce fyfkbpf cfqnjd
Ìfkj lkz rjuj zdkztncz ctrhtnjv, xnj jlybv bp cfvs[ bpdtcnys[
dt,-fyfkbnbrjd, cajhvbhjdfditv yjdsq dpukzl yf bynthghtnbhjdfybt
dt,-lfyys[, zdkztncz tdfyutkbcn Google Analytics Àdbyfi Êjibr, ytlfdyj
ghjdjlbdibq dt,byfh lkz hjccbqcrb[ bynthytn-vfhrtnjkjujd. Àdbyfi cjplfk
vjltkm bynthghtnbhjdfybz lfyys[, rjnjhfz cnfkf cnfylfhnjv bylecnhbb
fyfkbpf b e;t gjvjukf vyjubv cfqnfv cnfnm 'aatrnbdytt, f b[ dkfltkmwfv –
c'rjyjvbnm ,.l;tns b bcgjkmpjdfnm b[ ,jktt 'aatrnbdyj.
Ìyt rf;tncz, xnj ghtlgjcskrfvb cjplfybz 'njq vjltkb cnfkb ghj,ktvs
cjdvtotybz rjkbxtcndtyys[ b rfxtcndtyys[ lfyys[ j gjctnbntkz[ cfqnjd b
b[ gjcktle.otq bynthghtnfwbb, f nfr;t ;tkfybt gjrfpfnm, xnj dt,-fyfkbp –
gjcnjzyysq ghjwtcc bnthfwbjyyjuj [fhfrnthf. Ðfccvjnhbv 'ne vjltkm
dt,-fyfkbnbrb ,jktt gjlhj,yj.
Ïhj,ktvs, c rjnjhsvb vs cnfkrbdftvcz ghb yfxfkt fyfkbpf, j,otbpdtcnys
b ibhjrj hfcghjcnhfytys. Ñhtlb cfvs[ df;ys[ ghj,ktv, rjnjhst ye;yj
htibnm gthtl yfxfkjv fyfkbpf z ,s dsltkbk ytghfdbkmye. ecnfyjdre
cxtnxbrf cnfnbcnbrb. Ïj ghfrnbrt yfituj futyncndf, d 7 bp 10 ckexftd
bycnhevtyn fyfkbpf yfcnhjty ytghfdbkmyj, xnj dtltn r ytrjhhtrnysv b
ytnjxysv lfyysv b gjcktle.obv htitybzv. Íb;terfpfyysq cgbcjr z
htrjvtyle. ghjdthznm gthtl yfxfkjv fyfkbpf k.,juj cfqnf:
(1) Ïhjdthrf ecnfyjdrb rjljd cxtnxbrf yf dct[ cnhfybwf[ cfqnf
– jcyjdjgjkfuf.ofz ghjdthrf gthtl yfxfkjv k.,juj fyfkbpf. Âtlm rjls
jnckt;bdfybz cxtnxbrjd hfccnfdkz.n yt vfibys, f dt,vfcnthf, rjnjhst
vjuen ljgecnbnm jib,re, dkbz.oe. yf ghfdbkmyjcnm ghbyznbz htitybz. ×fcnj
nfrbt rfpecs ghjbc[jlzn lkz dcgksdf.ob[ jrjy. ×nj,s bp,t;fnm 'njuj z
htrjvtyle. gthtl rf;lsv wbrkjv fyfkbpf ghjbpdjlbnm nfre. ghjdthre c
gjvjom. fdnjvfnbxtcrb[ bycnhevtynjd ghjdthrb, yfghbvth ObservePoint
SiteAudit (yf hsyrt ljcnfnjxyj b lheub[ htitybq, cnjbn kbim j,hfnbnmcz r
gjbcrjdsv cbcntvfv).
(2) Âfkblyjcnm ccskjr d cxtnxbrt – xfcnj bycnhevtyn
cnfnbcnbrb ccskrb yf jlye b ne ;t cnhfybwe, yj c hfpysvb lbyfvbxtcrbvb
gfhfvtnhfvb d ytq, djcghbybvftn rfr hfpkbxyst cnhfybws, xnj yfheiftn
j,ott rjkbxtcndj nhfabrf, gjcnegf.otuj yf 'ne cnhfybwe d cxtnxbrt.
Ècghfdbnm 'nj vj;yj gentv yfkj;tybz cjjndtncnde.otuj abkmnhf URL d
bycnhevtynt cnfnbcnbrb, tckb jy 'nj gjpdjkztn.
(3) Ïhfdbkmyjcnm yfcnhjqrb wtktq – lj cb[ gjh
ghb[jlbncz dbltnm nfrbt wtkb, rfr ghjcvjnh 2 b ,jktt cnhfybw, cnhfybwf
rjynfrnjd rjvgfybb b lheubt, ybxtuj yt pyfxfobt b yf cfvjv ltkt yt
ye;yst wtkb. Ïthtl yfxfkjv fyfkbpf ytj,[jlbvj e,tlbnmcz d ghfdbkmyjq
yfcnhjqrt wtktq cxtnxbrf, ddtcnb ghfdbkmyst URL wtktds[ cnhfybw
(jcj,tyyj hfcghjcnhfytyyjq jib,rjq zdkztncz ddtltybt URL cfvjq wtktdjq
cnhfybws rfr wtkb, dvtcnj ddtltybz URL cnhfybws ,kfujlfhyjcnb gjckt 'njq
wtktdjq cnhfybws). Òfr;t ytj,[jlbvsv 'ktvtynjv lkz gjcktle.otuj fyfkbpf
zdkztncz j,zpfntkmyfz yfcnhjqrf gentq lj wtkb, rjnjhfz gjvj;tn
jghtltkbnm, yf rfrjv ifut (cnhfybwt) gj genb r wtkb nthztncz ,jkmibycndj
gjctnbntktq.
Îlybv bp df;ys[ dbljd wtktq nfr;t zdkz.ncz wtkb djdktxtybz dblf
«,jktt N cnhfybw pf ctccb.» bkb «,jktt M vbyen yf cfqnt». Äkz pflfybz
ghfdbkmyjuj pyfxtybz nfrjq wtkb ytj,[jlbvj yfcnhjbnm ctuvtyn «Ïjctotybz
,tp jnrfpjd» (ghbcencndetn d cnfylfhnys[ ctuvtynf[ Google Analytics),
yfkj;bnm tuj yf j,obq nhfabr b gjcvjnhtnm, rfr bpvtyznmcz pyfxtybz
chtlytq uke,bys ghjcvjnhf b chtlytuj dhtvtyb yf cfqnt. Ïjkextyyst
pyfxtybz vj;yj bcgjkmpjdfnm rfr wtktdst, kb,j dytcnb gjghfdjxysq
rj'aabwbtyn, yfghbvth – evyj;bnm b[ yf 2. Óxnbnt, xnj bcgjkmpjdfybt
wtktq djdktxtybz jghfdlfyj yt yf dct[ cfqnf[, n.r. wtkm vyjub[ cfqnjd yt
djdktrfnm gjctnbntktq d rjyntyn, f vfrcbvfkmyj ,scnhj «ghjuyfnm» b[ gj
rjydthcbjyyjve njyytk..
(4) Înctxtybt dyenhtyytuj nhfabrf hf,jnybrjd rjvgfybb
– lfyyfz abkmnhfwbz, ytj,[jlbvf lkz gjkextybz rjhhtrnys[ dt,-lfyys[,
xfcnj pf,sdftncz fyfkbnbrfvb. À dtlm jyf utythbhetn ljgjkybntkmyst
gjctotybz ghzvjuj nhfabrf b edtkbxtybz gjrfpfntkz jnrfpjd, xnj ajhvbhetn
ytghfdbkmyst gjrfpfntkb b dsdjls. Äkz cfqnjd ,jkmib[ rjvgfybq nfrjq
abkmnh zdkztncz gthdjq df;yjcnm. ghb ghjdtltybb vthjghbznbq gj
dt,-fyfkbnbrt b ,tp ytuj hf,jnfnm ytkmpz. Â vjtq ghfrnbrt dcnhtxfkbcm
cfqns, ult nfrjq nhfabr ghbcencndjdfk d j,]tvt lj 50% jn dctuj nhfabrf b
edtkbxbdfk gjrfpfntkm jnrfpjd c 30% lj 55%. Ñjukfcbntcm, 'nj
rjywtgnefkmyj hfpyst wbahs, rjnjhst gj-hfpyjve pfcnfdkz.n dpukzyenm yf
'njn cfqn.
(5) Înckt;bdfybt gfhfvtnhjd dyenhtyytuj gjbcrf yf cfqnt
– 'nf aeyrwbjyfkmyjcnm ljcnegyf d Google Analytics b yfcnhfbdftncz
ytckj;ysv j,hfpjv. Ñenm lfyys[, gjkextyys[ nfrbv j,hfpjv dtcmvf ghjcnf –
c gjvjom. fyfkbpf rjkbxtcndf b cjlth;fybz pfghjcjd r dyenhtyytve gjbcre
cfqnf pfrk.xftncz d njv, xnj vj;yj cltkfnm dsdjls j rfxtcndt yfdbufwbb
cfqnf b j tuj rjyntynt. Ïhbckeibdfzcm r ujkjcfv gjctnbntktq vj;yj dctulf
dytcnb ytj,[jlbvsq rjyntyn yf cfqn, f lkz bynthytn-vfufpbyjd 'nj
ghtrhfcyfz djpvj;yjcnm hfcibhznm fccjhnbvtyn yf jcyjdt lfyys[
gjntywbfkmys[ rkbtynjd yf ,tcgkfnyjq jcyjdt.
(6) Ífcnhjqrf jnckt;bdfybz bynthfrnbdys[ 'ktvtynjd cfqnf
c gjvjom. gthtvtyys[ b ctuvtynjd – dct ,jkmit b ,jkmit cfqnjd
bcgjkmpe.n d cdjb[ bynthatqcf[ bynthfrnbdyst 'ktvtyns. Ñeotcnde.obt
bycnhevtyns cnfnbcnbrb gjpdjkz.n bpvthznm b[ 'aatrnbdyjcnm b ekexifnm
b[. ßhrbv ghbvthjv vj;yj ghbdtcnb dbltj – df;ysq vfhrtnbyujdsq
bycnhevtyn lkz juhjvyjuj xbckf cfqnjd. Ñ gjvjom. fyfkbpf rjkbxtcndf
gjctnbntktq, ghjcvjnhtdib[ dbltj lj jghtltktyyjq njxrb b dsitlib[ gjckt
ytt, vj;yj jghtltkbnm tuj rfxtcndj b cltkfnm dbltj ,jktt 'aatrnbdysv,
jcyjdsdfzcm yt yf ,tcgjktpys[ ajrec-uheggf[, f yf lfyys[ htfkmys[
gjctnbntktq cfqnf.
(7) Âdtltybt cnfylfhnf utythfwbb ccskjr lkz gjvtnrb hfpkbxys[
nbgjd htrkfvys[ rfvgfybq – lfyysq cnfylfhn gjpdjkbn
jceotcndkznm bpvthtybz vyjujrfyfkmyjuj bynthytn-vfhrtnbyuf d tlbyjq
cbcntvt vtnhbr, xnj ceotcndtyyj eghjcnbn chfdytybt b fyfkbp
'aatrnbdyjcnb rf;ljuj bp rfyfkjd. Ìtnrb Google Analytics b OpenStat
gjvjuen d tlbyjv bynthatqct chfdybdfnm rjyntrcnyst htrkfvyst rfvgfybb,
,fyythyst rfvgfybb, hfccskrb b lheubt bycnhevtyns. Âf;ysv fcgtrnjv pltcm
zdkztncz tlbyfz ,fpf vtnhbr b ecrjhtybt fyfkbpf ,tp gjnthb tuj rfxtcndf
– dtlm ds cvj;tnt dbltnm gjrfpfntkb dct[ rfvgfybq d tlbyjv bynthatqct
cnfnbcnbrb. Îcnfytncz kbim gfhe hfp rkbryenm b ghbyznm htitybt j
gjdsitybb 'aatrnbdyjcnb jcdjtybz vfhrtnbyujdjuj ,.l;tnf vt;le rfyfkfvb.
(8) Ífcnhjqrf vjlekz «Ýktrnhjyyfz njhujdkz» d Google Analytics.
Åckb ds dkfltktw bynthytn-vfufpbyf, nj dfv ghjcnj ytj,[jlbvf
ljgjkybntkmyfz yfcnhjqrf 'njuj vjlekz cnfnbcnbrb, rjnjhsq gthtlftn d
cxtnxbr byajhvfwb. j cevvt pfrfpjd gjctnbntktq. Ïhb yfcnhjqrt 'njuj
vjlekz cbcntvf cnfnbcnbrb cvj;tn dsxbckbnm chtly.. gjktpyjcnm gjctnbntkz
b chtlybq xtr yf gjregre d lbyfvbrt, xnj gjpdjkbn dfv jncktlbnm
gjkbnbre lbcrjynbhjdfybz b yt cyb;fnm wtys yb;t gjhjujds[ vbybvevjd
htynf,tkmyjcnb. Êf;lfz cnhfybwf cfqnf d nfrjv ckexft ,eltn bvtnm lkz
cbcntvs cnfnbcnbrb ytrbq 'rjyjvbxtcrbq 'aatrn d ghjwtcct gjregrb, xnj
gjpdjkbn ghb cjhnbhjdrt 'njuj hzlf pyfxtybq edbltnm cfvst yt'aatrnbdyst
cnhfybws b j,hfnbnmcz r b[ bcghfdktyb.. Äkz nt[, rnj ,jbnmcz ltkbnmcz
gthcjyfkmysvb lfyysvb c Google Analytics ceotcndetn htitybt cthdthyjuj
ehjdyz jn Google – Urchin 6, rjnjhsq gjpdjkztn dc. dt,-cnfnbcnbre
[hfybnm dyenhb cdjtq jhufybpfwbb.
(9) Ócnfyjdrf dscjrjehjdytujuj jghjcf yf dctv cfqnt –
dsgjkytybt 'njuj eckjdbz ytj,[jlbvj lkz dthyjq bynthghtnfwbb
rjkbxtcndtyys[ lfyys[ cxtnxbrjd. Ít dctulf tcnm djpvj;yjcnm yf wbahf[
gjyznm, gjxtve rjydthcbz cfqnf ybprf bkb gjxtve gjrfpfntkm jnrfpjd
dscjr. Ájktt njuj, yt dctulf dscjrbq gjrfpfntkm jnrfpjd zdkztncz nfrbv
e; b gkj[bv gjrfpfntktv. Äkz ghfdbkmyjq bynthghtnfwbb lfyys[ ye;ty ujkjc
htfkmyjuj rkbtynf, r rjnjhjve vs xfcnj yt ghbckeibdftvcz, egjdfz yf
jgsn b vytybt lbpfqythjd, ghjtrnbhjdobrjd bynthatqcjd b lheub[
cgtwbfkbcnjd. Ïjzdktybt jghjcf yf dct[ cnhfybwf[ cfqnf c 3 ghjcntqibvb
djghjcfvb j ghbxbyt yf[j;ltybz yf cfqnt, ecgtiyjcnb tuj gjctotybz b
vytybb j cfqnt e;t gjvjuen dsxbckbnm df;ytqibq gjrfpfntkm – rj'aabwbtyn
ecgtiyjuj dsgjkytybz pflfx gjkmpjdfntkzvb cfqnf. Èvtyyj jy, f yt
rjydthcbz, ljk;ty cnfnm jcyjdjgjkfuf.obv lkz dct[ bynthytn-vfhrtnjkjujd
ghb wtkb gjdsitybz rjydthcbb b gjyb;tybb gjrfpfntkz jnrfpjd. Äkz
htghtptynfnbdyjcnb lfyys[ jghjcf df;yf bybwbfnbdf gjctnbntktq jndtxfnm
yf ytuj. Åt vj;yj cutythbhjdfnm ghtlkfufz d j,vty ,tcgkfnyst ljgjkytybz
bkb crblrb. Ñnjbn yt pf,sdfnm j njv, xnj lfyys[ ljk;yj ,snm ljcnfnjxyj
lkz fyfkbpf.
(10) Ífcnhjqrf bycnhevtynf fyfkbpf dbltjpfgbctq gjctnbntktq
– 'njn bycnhevtyn yt zdkztncz, yf vjq dpukzl, cfvsv df;ysv pdtyjv ghb
dt,-fyfkbpt cfqnjd d cbke tuj juhfybxtyyjcnb. Îlyfrj, lkz enjxytybz jy
vj;tn gjyflj,bnmcz b z htrjvtyle. ecnfyjdbnm tuj d cfvjq ghjcnjq ajhvt
ecnfyjdrt b lf;t bcgjkmpjdfnm ,tcgkfnye. ltvj-dthcb..
Âs,jh bycnhevtynf fyfkbpf b ghbxbys gjzdktybz hfpys[ lfyys[ d
hfpkbxys[ bycnhevtynf[
Ïthtl ghjdtltybtv fyfkbpf dctulf dcnftn djghjc j ds,jht bycnhevtynf
lkz fyfkbpf. Èp hfccvjnhtyys[ dsit bycnhevtynjd z htrjvtyle. r fyfkbpe
k.,jq, d yfbkexitv dfhbfynt 'nj vj;tn ,snm cjdvtcnyfz ecnfyjdrf
bycnhevtynjd Google, ßyltrcf b OpenStat lkz gjkextybz dct[ djpvj;ys[
jnxtnjd. Ítj,[jlbvj jcj,j jnvtnbnm ytj,[jlbvjcnm Google Analytics lkz
bynthytn-vfufpbyjd, gj rhfqytq vtht, gjrf jcnfkmyst ghjdfqlths
dt,-fyfkbnbxtcrb[ bycnhevtynjd yt ghtlkj;fn gjctnbntk. bltynbxysq
aeyrwbjyfk.
Âctulf dcnftn djghjc j hfpkbxbb lfyys[ d bycnhevtynf[ b j,otq
rjhhtrnyjcnb lfyys[ bynthytnf. Ïthtl ntv, rfr ghbybvfnm htitybt
ytj,[jlbvj bpexbnm ghbywbgs c,jhf dt,-lfyys[ yf jcyjdt gjgekzhys[
nt[yjkjubq cthdthys[ kjujd b Javascript-ltcrhbgnjhjd. Íf lfyysq vjvtyn
dnjhst ghjxyj pfyzkb kblthcndj, jlyfrj z ,s yt htrjvtyljdfk jnrfpsdfnmcz
jn cthdthyjq cnfnbcnbrb, nfr rfr jyf vj;tn cnfnm ghbznysv ljgjkytybtv r
ntujdjve bycnhevtyne b lfnm vfcce ljgjkybntkmys[ lfyys[. Ïhj,ktvs b
jnkbxbz rf;ljuj bp ghbywbgjd c,jhf ghbdtltys d nf,kbwt:
Ñnjbn jnvtnbnm, xnj cookies – jlby bp cfvs[ njxys[ vtnjljd c,jhf,
cnfnbcnbrf htuekzhyjuj elfktybz cookies bp ,hfepthf yt ghtdsiftn 10% jn
dct[ gjkmpjdfntktq. Ïhbxbyjq gjzdktybz hfpys[ lfyys[ d hfpys[
bycnhevtynf[ vj;tn cnfnm hfpkbxyfz ,fpf gjkextybz lfyys[:
* Òbg cookies: «first party» b «third party»
* Ïhbcencndbt ntujd jnckt;bdfybz yt yf dct[ cnhfybwf[
* Èltynbxyjcnm ecnfyjdktyys[ abkmnhjd
* Ócnfyjdktyyjt gj evjkxfyb. dhtvz nfqv-fenf ctccbb
* Ñjjnytctybt bcnjxybrjd nhfabrf d jnxtnf[
Ýnb vjvtyns ytj,[jlbvj chfdybnm ghb gjkextybz[ hfpkbxys[ lfyys[ bp
hfpkbxys[ bcnjxybrjd. Ñrjhtt dctuj, ghj,ktvf pfrk.xftncz bvtyyj d 'njv b
bpvtybnm 'nj gjl cbke njkmrj ghjdfqlthe fyfkbnbrb. Äkz rjhhtrnyjcnb z
htrjvtyle. bcgjkmpjdfnm lkz fyfkbpf lfyyst bp jlyjuj bycnhevtynf.
# # # #
Ìs hfccvjnhtkb ghbxbys gjzdktybz b frnbdbpfwbb dt,-fyfkbnbrb rfr
lbcwbgkbys bynthytn-vfhrtnbyuf. Äevf., xnj tt ytj,[jlbvjcnm ,eltn njkmrj
hfcnb b nhtyl hfpdbnbz dctuj heytnf b bynthytnf d wtkjv ,eltn, gjvbvj
hfpdbnbz ajhvfnjd b cgjcj,jd htrkfvs, pfrk.xfnmcz d hfpdbnbb bylecnhbb
fyfkbpf. ß gjcnfhfkcz bpkj;bnm ,fpjdst ghbywbgs gjlujnjdrb jhufybpfwbb r
rjhhtrnyjve gjkextyb. lfyys[ lkz fyfkbpf, xnj gjvj;tn jhufybpfwbzv
ghbybvfnm ,jktt 'aatrnbdyst htitybz b bvtnm ghfdbkmyst lfyyst. Âsgjkybd
'nb htrjvtylfwbb, d ,jkmibycndt ckexftd ghj,ktv c njxyjcnm. b
rjhhtrnyjcnm. dt,-lfyys[ djpybrfnm yt ljk;yj.
 cktle.otq xfcnb ,eltn hfccrfpfyj j njv, xnj j,sxyj fyfkbpbhetncz d
rjvgfybz[ b gjxtve 'njuj yt ljcnfnjxyj lkz gjkyjuj gjybvfybz cbnefwbb,
,eltn hfccvjnhty cgjcj, 'rcghtcc-fyfkbpf cfqnjd b dszdktybz b[ ghj,ktv
pf ytcrjkmrj lytq b hfccvjnhtys ghbvths gjdsitybz 'aatrnbdyjcnb cfqnjd c
gjvjom. fdnjvfnbxtcrjq flfgnfwbb r gjctnbntkzv. webgkfytnf
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