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ct ,jkmit bynthytn-vfhrtnjkjujd cnfkrbdf.ncz c nht,jdfybzvb pfrfpxbrjd j gjdsitybb 'aatrnbdyjcnb htrkfvys[ rfvgfybq. cnfnmt hfccvjnhtys ghtlgjcskrb gjzdktybz bylecnhbb dt,-fyfkbpf, f nfr;t lfys htrjvtylfwbb gj ds,jhe b rjhhtrnyjq ecnfyjdrt bycnhevtynf fyfkbpf. gjcktle.ob[ cnfnmz[ ,eltn ghtlcnfdkty gjlhj,ysq fkujhbnv fyfkbpf lkz gjdsitybz 'aatrnbdyjcnb bynthytn-vfhrtnbyuf b htrjvtylfwbb gj ajhvbhjdfyb. jnxtnyjcnb lkz herjdjlbntktq.

htlgjcskrb b ghbxbys gjzdktybz dt,-fyfkbnbrb

yfcnjzott dhtvz hjccbqcrbq bynthytn-vfhrtnbyu, lf b bynthytn-bylecnhbz d wtkjv, gtht;bdf.n ,ehysq hjcn, rfr c njxrb phtybz ,.l;tnjd, nfr b c njxrb phtybz gjgekzhyjcnb. f hsyrt eckeu bynthytn-vfhrtnbyuf njkmrj pf gjcktlybt 3 ujlf gjzdbkjcm vyjuj yjdjuj b bynthtcyjuj, ljcnfnjxyj hfccvjnhtnm nfrbt cthdbcs rfr cjwbfkmyst ctnb b hfpkbxyst ajhvfns htrkfvs d yb[, gjdtltyxtcre. b ctktrnbdye. htrkfve bkb vfhrtnbyu d cjwbfkmys[ vtlbf d hfpkbxys[ ajhvfnf[. s yf,k.lftv rfr hfcibhtybt cfvb[ ajhvfnjd b vjltktq jgkfns htrkfvs, nfr b gjzdktybt yjds[ htrkfvys[ cthdbcjd rfr nfrjds[.

nj;t cfvjt dhtvz yf,k.lftncz hjcn j,]tvjd rjyntrcnyjq htrkfvs (d dshf;tybb rjkbxtcndf rkbtynjd cbcntv rjyntrcnyjuj hfpvtotybz). nfdrb b, cjjndtncndtyyj, ,.l;tns rfvgfybq hfcnen, f rkbtyns ghb 'njv [jnzn gjdsifnm 'aatrnbdyjcnm cdjb[ dkj;tybq b dbltnm 'aatrn jn htrkfvyjq rfvgfybb. , 'njv nfr;t cdbltntkmcnde.n b lfyyst yltrcf j, ecnfyjdrt cxtnxbrf yltrc.tnhbrf gjkmpjdfntkzvb yltrc.bhtrnf, ghjltvjycnhbhjdfyyst yf eTarget2009 pf ujl rjkbxtcndj ecnfyjdjr cxtnxbrf dshjckj c 20% lj ,jktt 43% (lfyyst yf vfhn 2009 ujlf).

yt levftncz, xnj pf ghjitlibq ujl rjkbxtcndj ecnfyjdjr edtkbxbkjcm tot, djpvj;yj lj 60% bkb ,jktt. jkmrj dlevfqntcm, ,jktt 80% rjvgfybq lj rhbpbcf djj,ot yt bpvthzkb 'aatrnbdyjcnm rjyntrcnyjq htrkfvs, lf;t bcgjkmpez ghjcntqibt vtnhbrb nbgf CTR, CPC bkb CR. jytxyj ;t, nfrfz cbnefwbz dtxyj ghjljk;fnmcz yt vjukf, b 'rjyjvbxtcrfz cbnefwbz, yfxfdifzcz d yjz,ht 2008 ujlf, njkmrj frctkthbhjdfkf ghjwtcc gjdsitybz bynthtcjd rkbtynjd r cnfnbcnbrt b 'aatrnbdyjcnb cdjb[ htrkfvys[ rfvgfybq.

tyltywbb yf hsyrt gjbcrjdjq jgnbvbpfwbb nfr;t gjlndth;lf.n j,obq nhtyl ,jkmibycndj SEO-rjvgfybq cnfkj gjkexfnm jnpsds rkbtynjd j njv, xnj, ytcvjnhz yf ghbcencndbt cfqnf d -10 (bkb yf k.,jq lheujq gjpbwbb dslfxb), pdjyrjd b gjdsitybz ghjlf; yt yf,k.lftncz. vtyyj gj'njve vjltkm ghjlf; gjpbwbq d gjbcrjds[ cbcntvf[ yfxbyftn bpvtyznmcz, f d eckeuf[ jgnbvbpfnjhjd dct xfot vj;yj dcnhtnbnm nfrbt gjpbwbb, rfr ybprjxfcnjnyjt ghjldb;tybt, rjvgktrcyjt ghjldb;tybt, jgkfnf pf ntvfnbxtcrbq nhfabr b lheubt dfhbfwbb. gjhs j 'aatrnbdyjcnb rf;ljq bp gthtxbcktyys[ vjltktq vs jcnfdbv pf hfvrfvb 'njq cnfnmb, dtlm yfif wtkm d njv, xnj,s edbltnm j,obq nhtyl yf hsyrt gjbcrjdjuj nhfabrf.

jgekzhbpfwbz vjltktq gjcn-jgkfns eckeu vfhrtnbyuf, hfcghjcnhfytybt ajhvfnjd jgkfns dblf pf 1 ntvfnbxtcrjuj gjctnbntkz b lf;t pf 1 gjntywbfkmyjuj rkbtynf dregt c yfhfobdfybtv xfcnjns htkbpjd yjds[ fkujhbnvjd gjbcrjds[ cbcntv gjpdjkz.n yfv ujdjhbnm j njv, xnj b yf hsyrt gjbcrjdjuj ghjldb;tybz ghjbc[jlzn ghtj,hfpjdfybz, yfghfdktyyst yf gjdsitybt bydtcnbwbq d bynthytn-vfhrtnbyu.

tp cjvytybz dct jnyjcbntkmyj yjdst lkz hjccbqcrjuj hsyrf vtnjls bynthytn-htrkfvs nht,e.n ghbcnfkmyjuj fyfkbpf 'aatrnbdyjcnb. hrbv ghbvthjv vj;yj ghbdtcnb gjcnjzyyst lbcreccbb djrheu 'aatrnbdyjcnb bydtcnbwbq d ghjldb;tybt d cjwbfkmys[ ctnz[ bkb vbrhj-,kjuf[ b dtcm lheujq bycnhevtynfhbq SMM.

j jgsne yfituj futyncndf, jrjkj 70% htrkfvys[ ,.l;tnjd d ynthytnt hfc[jle.ncz dgecne. bkb yt ghbyjczn ;tkftvjuj 'aatrnf. siterfpfyyst afrns gj dctv yfghfdktybzv bynthytn-htrkfvs cjdvtcnyj c yfitq cnfnbcnbrjq gjpdjkz.n yfv ujdjhbnm j ghtlgjcskrf[ gjzdktybz yjdjq eckeub yf hjccbqcrjv hsyrt bynthytn-vfhrtnbyuf dt,-fyfkbnbrt bkb uke,jrjv fyfkbpt 'aatrnbdyjcnb bydtcnbwbq d bynthytn-vfhrtnbyu. ntreotq 'rjyjvbxtcrjq j,cnfyjdrt gjzdktybt nfrjq eckeub ,jktt xtv jghfdlfyj b ghbytctn ljcnfnjxyj vyjuj gjkmps lkz rkbtynjd dct[ futyncnd bynthytn-vfhrtnbyuf.

nltkmysv fcgtrnjv gjzdktybz dt,-fyfkbnbrb nfr;t vj;yj jnvtnbnm b ;tkfybt rhegys[ rjvgfybq cybpbnm pfnhfns yf gjllth;re ghjlfdftvs[ ghjlernjd b eckeu. fqn zdkztncz ghtrhfcysv bcnjxybrjv byajhvfwbb lkz gjllth;rb rkbtynjd, rjnjhsq, ghb ghfdbkmyjv gjcnhjtybb b gjcnjzyyjv fyfkbpt rfxtcndf gjllth;rb, vj;tn xfcnbxyj pfvtybnm call-wtynh b gjpdjkbn c'rjyjvbnm yf 'njv pyfxbntkmyst ,.l;tns (rfr yf pfhf,jnyjq gkfnt cgtwbfkbcnjd, nfr b yf cnjbvjcnb eckeu cdzpb, yt ujdjhz e;t j, j,jheljdfybb, 'ktrnhbxtcndt b lheub[ hfc[jlf[). t,-fyfkbnbrf cgjcj,yf ceotcndtyyj gjdsifnm 'aatrnbdyjcnm gjllth;rb rkbtynjd yf cfqnt, ghb 'njv jgthbhez vtnhbrfvb eljdktndjhtyyjcnb gjctnbntkz gj rf;ljve nbge djghjcf.

ycnhevtyns

k.xtdsv afrnjhjv d hfpdbnbb dt,-fyfkbnbrb d jccbb cnfkj nfr;t hfpdbnbt ghjatccbjyfkmys[ bycnhevtynjd fyfkbpf cxtnxbrjd cnfnbcnbrb cfqnjd. cyjdyst gjcnfdobrb htitybq kb,j dsgecnbkb pf ghjiksq ujl cthmtpyst j,yjdktybz, kb,j ceotcndtyyj hfcibhbkb aeyrwbjyfkmyjcnm ghjlernf.

jdsq htkbp Google Analytics dthjznyj, cfvjuj gjgekzhyjuj htitybz lkz dt,-fyfkbnbrb yf fgflt, cnhtvbntkmyj yf,bhf.otuj gjgekzhyjcnm d jccbb, ceotcndtyyj hfcibhbk cdjb djpvj;yjcnb b eghjcnbk hf,jne dt,-fyfkbnbrfv. f ghjitlibq ujl c gjvjom. fdnjhbpjdfyys[ futyncnd Google lj,fdbk vyj;tcndj pfvtxfntkmys[ aeyrwbq, ghjbyntuhbhjdfk cxtnxbr c cbcntvjq rjyntrcnyjq htrkfvs Google AdWords, hfpdbk bycnhevtyns ctuvtynbhjdfybz gjctnbntktq lkz ,jktt uke,jrjuj fyfkbpf, lj,fdbk djpvj;yjcnb ,jktt uke,jrjq abkmnhfwbb dt,-lfyys[, gjdscbk elj,cndj gjkmpjdfybz bycnhevtynjv c gjvjom. fyyjnfwbq r uhfabrfv, hfcibhbk cdjq API b cfvjt ukfdyjt gjgsnfkcz eghjcnbnm ghjwtcc ecnfyjdrb cxtnxbrf lkz ckj;ys[ cfqnjd c ce,ljvtyfvb b bynthytn-vfufpbyfvb, f nfr;t cltkfk ,jkmijq ifu d cnjhjye fdnjvfnbpfwbb fyfkbpf c gjvjom. uheggs aeyrwbq Intelligence (d hjccbqcrjv htkbpt yjcbn yfpdfybt fpdtlrf).

fpdbnbt gjgekzhyjuj hjccbqcrjuj bycnhevtynf jn "yltrcf" (yltrc.tnhbrb) nfr;t yt pfcnfdbkj ct,z ;lfnm. yntuhfwbz c cbcntvjq rjyntrcnyjq htrkfvs, gjkyjt j,yjdktybt bynthatqcf ghtlcnfdktybz lfyys[, hfpdbnbt dbpefkbpfwbb lfyys[, f nfr;t pf,jnf j rfxtcndt ghtlcnfdktybz eckeub c gjvjom. fccby[hjyyjuj rjlf jnckt;bdfybz, ufhfynbhe.otuj njxyjcnm dt,-lfyys[, cnfkb jxtym df;ysvb ifufvb, j,tcgtxbdibvb dt,-fyfkbnbrjd tot jlybv [jhjibv bycnhevtynjv fyfkbpf. nvtnbv b kbyb., rjnjhe. yt crhsnm d bycnhevtynt jn "yltrcf" yfwtktyyjcnm yf gjkmpjdfntktq ,tp uke,jrb[ pyfybq fyfkbnbrb, rjnjhst vjuen gjkmpjdfnmcz dctvb djpvj;yjcnzvb bycnhevtynf ,tp cgtwbfkmyjq gjlujnjdrb. frjt hfpdbnbt 'njuj bycnhevtynf cvj;tn j,tcgtxbnm gjkmpjdfntkzv dscjrjt elj,cndj fyfkbpf ,tp gthtuheprb lfyysvb, xnj jcj,tyyj gjkj;bntkmyj crfpsdftncz yf jhufybpfwbz[, d rjnjhs[ r gjkextyb. ,jkmijuj rjkbxtcndf lfyys[ yt ujnjds.

t pfcnfdbk ct,z ;lfnm b htkbp j,yjdktyyjuj OpenStat (d ghjikjv SpyLOG), rjvfylf rjnjhjuj cvjukf pf ujl gjkyjcnm. j,yjdbnm b hfcibhbnm djpvj;yjcnb 'njuj bycnhevtynf. fpdbnbt 'njuj bycnhevtynf vj;tn cthmtpyj gjdkznm yf hsyjr htitybq lkz fyfkbpf, n.r. OpenStat ,eltn zdkznmcz yf hjccbqcrjv hsyrt tlbycndtyysv, yt pfdbczobv jn gjbcrjdjq cbcntvs, bycnhevtynjv fyfkbpf.

f vjq kbxysq dpukzl bynthytn-vfhrtnjkjuf, hfccvjnhtyyst ghtlgjcskrb zdkz.ncz ghbxbyfvb ,eleotuj gjzdktybz d jccbb wtkjuj gkfcnf rjvgfybq, pfybvf.obvbcz njkmrj eckeufvb dt,-fyfkbnbrb yf hsyrt bynthytn-vfhrtnbyuf. gjgekzhyjcnm eckeu nfrb[ rjvgfybq ,eltn njkmrj hfcnb d yjdjq 'rjyjvbxtcrjq j,cnfyjdrt, d rjnjhe. dcnegbk vbh gjckt vbhjdjuj abyfycjdjuj rhbpbcf.

jlujnjdrf r ghjwtcce fyfkbpf cfqnjd

fkj lkz rjuj zdkztncz ctrhtnjv, xnj jlybv bp cfvs[ bpdtcnys[ dt,-fyfkbnbrjd, cajhvbhjdfditv yjdsq dpukzl yf bynthghtnbhjdfybt dt,-lfyys[, zdkztncz tdfyutkbcn Google Analytics dbyfi jibr, ytlfdyj ghjdjlbdibq dt,byfh lkz hjccbqcrb[ bynthytn-vfhrtnjkjujd. dbyfi cjplfk vjltkm bynthghtnbhjdfybz lfyys[, rjnjhfz cnfkf cnfylfhnjv bylecnhbb fyfkbpf b e;t gjvjukf vyjubv cfqnfv cnfnm 'aatrnbdytt, f b[ dkfltkmwfv c'rjyjvbnm ,.l;tns b bcgjkmpjdfnm b[ ,jktt 'aatrnbdyj.

yt rf;tncz, xnj ghtlgjcskrfvb cjplfybz 'njq vjltkb cnfkb ghj,ktvs cjdvtotybz rjkbxtcndtyys[ b rfxtcndtyys[ lfyys[ j gjctnbntkz[ cfqnjd b b[ gjcktle.otq bynthghtnfwbb, f nfr;t ;tkfybt gjrfpfnm, xnj dt,-fyfkbp gjcnjzyysq ghjwtcc bnthfwbjyyjuj [fhfrnthf. fccvjnhbv 'ne vjltkm dt,-fyfkbnbrb ,jktt gjlhj,yj.

hj,ktvs, c rjnjhsvb vs cnfkrbdftvcz ghb yfxfkt fyfkbpf, j,otbpdtcnys b ibhjrj hfcghjcnhfytys. htlb cfvs[ df;ys[ ghj,ktv, rjnjhst ye;yj htibnm gthtl yfxfkjv fyfkbpf z ,s dsltkbk ytghfdbkmye. ecnfyjdre cxtnxbrf cnfnbcnbrb. j ghfrnbrt yfituj futyncndf, d 7 bp 10 ckexftd bycnhevtyn fyfkbpf yfcnhjty ytghfdbkmyj, xnj dtltn r ytrjhhtrnysv b ytnjxysv lfyysv b gjcktle.obv htitybzv. b;terfpfyysq cgbcjr z htrjvtyle. ghjdthznm gthtl yfxfkjv fyfkbpf k.,juj cfqnf:

(1) hjdthrf ecnfyjdrb rjljd cxtnxbrf yf dct[ cnhfybwf[ cfqnf jcyjdjgjkfuf.ofz ghjdthrf gthtl yfxfkjv k.,juj fyfkbpf. tlm rjls jnckt;bdfybz cxtnxbrjd hfccnfdkz.n yt vfibys, f dt,vfcnthf, rjnjhst vjuen ljgecnbnm jib,re, dkbz.oe. yf ghfdbkmyjcnm ghbyznbz htitybz. fcnj nfrbt rfpecs ghjbc[jlzn lkz dcgksdf.ob[ jrjy. nj,s bp,t;fnm 'njuj z htrjvtyle. gthtl rf;lsv wbrkjv fyfkbpf ghjbpdjlbnm nfre. ghjdthre c gjvjom. fdnjvfnbxtcrb[ bycnhevtynjd ghjdthrb, yfghbvth ObservePoint SiteAudit (yf hsyrt ljcnfnjxyj b lheub[ htitybq, cnjbn kbim j,hfnbnmcz r gjbcrjdsv cbcntvfv).

(2) fkblyjcnm ccskjr d cxtnxbrt xfcnj bycnhevtyn cnfnbcnbrb ccskrb yf jlye b ne ;t cnhfybwe, yj c hfpysvb lbyfvbxtcrbvb gfhfvtnhfvb d ytq, djcghbybvftn rfr hfpkbxyst cnhfybws, xnj yfheiftn j,ott rjkbxtcndj nhfabrf, gjcnegf.otuj yf 'ne cnhfybwe d cxtnxbrt. cghfdbnm 'nj vj;yj gentv yfkj;tybz cjjndtncnde.otuj abkmnhf URL d bycnhevtynt cnfnbcnbrb, tckb jy 'nj gjpdjkztn.

(3) hfdbkmyjcnm yfcnhjqrb wtktq lj cb[ gjh ghb[jlbncz dbltnm nfrbt wtkb, rfr ghjcvjnh 2 b ,jktt cnhfybw, cnhfybwf rjynfrnjd rjvgfybb b lheubt, ybxtuj yt pyfxfobt b yf cfvjv ltkt yt ye;yst wtkb. thtl yfxfkjv fyfkbpf ytj,[jlbvj e,tlbnmcz d ghfdbkmyjq yfcnhjqrt wtktq cxtnxbrf, ddtcnb ghfdbkmyst URL wtktds[ cnhfybw (jcj,tyyj hfcghjcnhfytyyjq jib,rjq zdkztncz ddtltybt URL cfvjq wtktdjq cnhfybws rfr wtkb, dvtcnj ddtltybz URL cnhfybws ,kfujlfhyjcnb gjckt 'njq wtktdjq cnhfybws). fr;t ytj,[jlbvsv 'ktvtynjv lkz gjcktle.otuj fyfkbpf zdkztncz j,zpfntkmyfz yfcnhjqrf gentq lj wtkb, rjnjhfz gjvj;tn jghtltkbnm, yf rfrjv ifut (cnhfybwt) gj genb r wtkb nthztncz ,jkmibycndj gjctnbntktq.

lybv bp df;ys[ dbljd wtktq nfr;t zdkz.ncz wtkb djdktxtybz dblf ,jktt N cnhfybw pf ctccb. bkb ,jktt M vbyen yf cfqnt. kz pflfybz ghfdbkmyjuj pyfxtybz nfrjq wtkb ytj,[jlbvj yfcnhjbnm ctuvtyn jctotybz ,tp jnrfpjd (ghbcencndetn d cnfylfhnys[ ctuvtynf[ Google Analytics), yfkj;bnm tuj yf j,obq nhfabr b gjcvjnhtnm, rfr bpvtyznmcz pyfxtybz chtlytq uke,bys ghjcvjnhf b chtlytuj dhtvtyb yf cfqnt. jkextyyst pyfxtybz vj;yj bcgjkmpjdfnm rfr wtktdst, kb,j dytcnb gjghfdjxysq rj'aabwbtyn, yfghbvth evyj;bnm b[ yf 2. xnbnt, xnj bcgjkmpjdfybt wtktq djdktxtybz jghfdlfyj yt yf dct[ cfqnf[, n.r. wtkm vyjub[ cfqnjd yt djdktrfnm gjctnbntktq d rjyntyn, f vfrcbvfkmyj ,scnhj ghjuyfnm b[ gj rjydthcbjyyjve njyytk..

(4) nctxtybt dyenhtyytuj nhfabrf hf,jnybrjd rjvgfybb lfyyfz abkmnhfwbz, ytj,[jlbvf lkz gjkextybz rjhhtrnys[ dt,-lfyys[, xfcnj pf,sdftncz fyfkbnbrfvb. dtlm jyf utythbhetn ljgjkybntkmyst gjctotybz ghzvjuj nhfabrf b edtkbxtybz gjrfpfntkz jnrfpjd, xnj ajhvbhetn ytghfdbkmyst gjrfpfntkb b dsdjls. kz cfqnjd ,jkmib[ rjvgfybq nfrjq abkmnh zdkztncz gthdjq df;yjcnm. ghb ghjdtltybb vthjghbznbq gj dt,-fyfkbnbrt b ,tp ytuj hf,jnfnm ytkmpz. vjtq ghfrnbrt dcnhtxfkbcm cfqns, ult nfrjq nhfabr ghbcencndjdfk d j,]tvt lj 50% jn dctuj nhfabrf b edtkbxbdfk gjrfpfntkm jnrfpjd c 30% lj 55%. jukfcbntcm, 'nj rjywtgnefkmyj hfpyst wbahs, rjnjhst gj-hfpyjve pfcnfdkz.n dpukzyenm yf 'njn cfqn.

(5) nckt;bdfybt gfhfvtnhjd dyenhtyytuj gjbcrf yf cfqnt 'nf aeyrwbjyfkmyjcnm ljcnegyf d Google Analytics b yfcnhfbdftncz ytckj;ysv j,hfpjv. enm lfyys[, gjkextyys[ nfrbv j,hfpjv dtcmvf ghjcnf c gjvjom. fyfkbpf rjkbxtcndf b cjlth;fybz pfghjcjd r dyenhtyytve gjbcre cfqnf pfrk.xftncz d njv, xnj vj;yj cltkfnm dsdjls j rfxtcndt yfdbufwbb cfqnf b j tuj rjyntynt. hbckeibdfzcm r ujkjcfv gjctnbntktq vj;yj dctulf dytcnb ytj,[jlbvsq rjyntyn yf cfqn, f lkz bynthytn-vfufpbyjd 'nj ghtrhfcyfz djpvj;yjcnm hfcibhznm fccjhnbvtyn yf jcyjdt lfyys[ gjntywbfkmys[ rkbtynjd yf ,tcgkfnyjq jcyjdt.

(6) fcnhjqrf jnckt;bdfybz bynthfrnbdys[ 'ktvtynjd cfqnf c gjvjom. gthtvtyys[ b ctuvtynjd dct ,jkmit b ,jkmit cfqnjd bcgjkmpe.n d cdjb[ bynthatqcf[ bynthfrnbdyst 'ktvtyns. eotcnde.obt bycnhevtyns cnfnbcnbrb gjpdjkz.n bpvthznm b[ 'aatrnbdyjcnm b ekexifnm b[. hrbv ghbvthjv vj;yj ghbdtcnb dbltj df;ysq vfhrtnbyujdsq bycnhevtyn lkz juhjvyjuj xbckf cfqnjd. gjvjom. fyfkbpf rjkbxtcndf gjctnbntktq, ghjcvjnhtdib[ dbltj lj jghtltktyyjq njxrb b dsitlib[ gjckt ytt, vj;yj jghtltkbnm tuj rfxtcndj b cltkfnm dbltj ,jktt 'aatrnbdysv, jcyjdsdfzcm yt yf ,tcgjktpys[ ajrec-uheggf[, f yf lfyys[ htfkmys[ gjctnbntktq cfqnf.

(7) dtltybt cnfylfhnf utythfwbb ccskjr lkz gjvtnrb hfpkbxys[ nbgjd htrkfvys[ rfvgfybq lfyysq cnfylfhn gjpdjkbn jceotcndkznm bpvthtybz vyjujrfyfkmyjuj bynthytn-vfhrtnbyuf d tlbyjq cbcntvt vtnhbr, xnj ceotcndtyyj eghjcnbn chfdytybt b fyfkbp 'aatrnbdyjcnb rf;ljuj bp rfyfkjd. tnrb Google Analytics b OpenStat gjvjuen d tlbyjv bynthatqct chfdybdfnm rjyntrcnyst htrkfvyst rfvgfybb, ,fyythyst rfvgfybb, hfccskrb b lheubt bycnhevtyns. f;ysv fcgtrnjv pltcm zdkztncz tlbyfz ,fpf vtnhbr b ecrjhtybt fyfkbpf ,tp gjnthb tuj rfxtcndf dtlm ds cvj;tnt dbltnm gjrfpfntkb dct[ rfvgfybq d tlbyjv bynthatqct cnfnbcnbrb. cnfytncz kbim gfhe hfp rkbryenm b ghbyznm htitybt j gjdsitybb 'aatrnbdyjcnb jcdjtybz vfhrtnbyujdjuj ,.l;tnf vt;le rfyfkfvb.

(8) fcnhjqrf vjlekz ktrnhjyyfz njhujdkz d Google Analytics. ckb ds dkfltktw bynthytn-vfufpbyf, nj dfv ghjcnj ytj,[jlbvf ljgjkybntkmyfz yfcnhjqrf 'njuj vjlekz cnfnbcnbrb, rjnjhsq gthtlftn d cxtnxbr byajhvfwb. j cevvt pfrfpjd gjctnbntktq. hb yfcnhjqrt 'njuj vjlekz cbcntvf cnfnbcnbrb cvj;tn dsxbckbnm chtly.. gjktpyjcnm gjctnbntkz b chtlybq xtr yf gjregre d lbyfvbrt, xnj gjpdjkbn dfv jncktlbnm gjkbnbre lbcrjynbhjdfybz b yt cyb;fnm wtys yb;t gjhjujds[ vbybvevjd htynf,tkmyjcnb. f;lfz cnhfybwf cfqnf d nfrjv ckexft ,eltn bvtnm lkz cbcntvs cnfnbcnbrb ytrbq 'rjyjvbxtcrbq 'aatrn d ghjwtcct gjregrb, xnj gjpdjkbn ghb cjhnbhjdrt 'njuj hzlf pyfxtybq edbltnm cfvst yt'aatrnbdyst cnhfybws b j,hfnbnmcz r b[ bcghfdktyb.. kz nt[, rnj ,jbnmcz ltkbnmcz gthcjyfkmysvb lfyysvb c Google Analytics ceotcndetn htitybt cthdthyjuj ehjdyz jn Google Urchin 6, rjnjhsq gjpdjkztn dc. dt,-cnfnbcnbre [hfybnm dyenhb cdjtq jhufybpfwbb.

(9) cnfyjdrf dscjrjehjdytujuj jghjcf yf dctv cfqnt dsgjkytybt 'njuj eckjdbz ytj,[jlbvj lkz dthyjq bynthghtnfwbb rjkbxtcndtyys[ lfyys[ cxtnxbrjd. t dctulf tcnm djpvj;yjcnm yf wbahf[ gjyznm, gjxtve rjydthcbz cfqnf ybprf bkb gjxtve gjrfpfntkm jnrfpjd dscjr. jktt njuj, yt dctulf dscjrbq gjrfpfntkm jnrfpjd zdkztncz nfrbv e; b gkj[bv gjrfpfntktv. kz ghfdbkmyjq bynthghtnfwbb lfyys[ ye;ty ujkjc htfkmyjuj rkbtynf, r rjnjhjve vs xfcnj yt ghbckeibdftvcz, egjdfz yf jgsn b vytybt lbpfqythjd, ghjtrnbhjdobrjd bynthatqcjd b lheub[ cgtwbfkbcnjd. jzdktybt jghjcf yf dct[ cnhfybwf[ cfqnf c 3 ghjcntqibvb djghjcfvb j ghbxbyt yf[j;ltybz yf cfqnt, ecgtiyjcnb tuj gjctotybz b vytybb j cfqnt e;t gjvjuen dsxbckbnm df;ytqibq gjrfpfntkm rj'aabwbtyn ecgtiyjuj dsgjkytybz pflfx gjkmpjdfntkzvb cfqnf. vtyyj jy, f yt rjydthcbz, ljk;ty cnfnm jcyjdjgjkfuf.obv lkz dct[ bynthytn-vfhrtnjkjujd ghb wtkb gjdsitybz rjydthcbb b gjyb;tybb gjrfpfntkz jnrfpjd. kz htghtptynfnbdyjcnb lfyys[ jghjcf df;yf bybwbfnbdf gjctnbntktq jndtxfnm yf ytuj. t vj;yj cutythbhjdfnm ghtlkfufz d j,vty ,tcgkfnyst ljgjkytybz bkb crblrb. njbn yt pf,sdfnm j njv, xnj lfyys[ ljk;yj ,snm ljcnfnjxyj lkz fyfkbpf.

(10) fcnhjqrf bycnhevtynf fyfkbpf dbltjpfgbctq gjctnbntktq 'njn bycnhevtyn yt zdkztncz, yf vjq dpukzl, cfvsv df;ysv pdtyjv ghb dt,-fyfkbpt cfqnjd d cbke tuj juhfybxtyyjcnb. lyfrj, lkz enjxytybz jy vj;tn gjyflj,bnmcz b z htrjvtyle. ecnfyjdbnm tuj d cfvjq ghjcnjq ajhvt ecnfyjdrt b lf;t bcgjkmpjdfnm ,tcgkfnye. ltvj-dthcb..

s,jh bycnhevtynf fyfkbpf b ghbxbys gjzdktybz hfpys[ lfyys[ d hfpkbxys[ bycnhevtynf[

thtl ghjdtltybtv fyfkbpf dctulf dcnftn djghjc j ds,jht bycnhevtynf lkz fyfkbpf. p hfccvjnhtyys[ dsit bycnhevtynjd z htrjvtyle. r fyfkbpe k.,jq, d yfbkexitv dfhbfynt 'nj vj;tn ,snm cjdvtcnyfz ecnfyjdrf bycnhevtynjd Google, yltrcf b OpenStat lkz gjkextybz dct[ djpvj;ys[ jnxtnjd. tj,[jlbvj jcj,j jnvtnbnm ytj,[jlbvjcnm Google Analytics lkz bynthytn-vfufpbyjd, gj rhfqytq vtht, gjrf jcnfkmyst ghjdfqlths dt,-fyfkbnbxtcrb[ bycnhevtynjd yt ghtlkj;fn gjctnbntk. bltynbxysq aeyrwbjyfk.

ctulf dcnftn djghjc j hfpkbxbb lfyys[ d bycnhevtynf[ b j,otq rjhhtrnyjcnb lfyys[ bynthytnf. thtl ntv, rfr ghbybvfnm htitybt ytj,[jlbvj bpexbnm ghbywbgs c,jhf dt,-lfyys[ yf jcyjdt gjgekzhys[ nt[yjkjubq cthdthys[ kjujd b Javascript-ltcrhbgnjhjd. f lfyysq vjvtyn dnjhst ghjxyj pfyzkb kblthcndj, jlyfrj z ,s yt htrjvtyljdfk jnrfpsdfnmcz jn cthdthyjq cnfnbcnbrb, nfr rfr jyf vj;tn cnfnm ghbznysv ljgjkytybtv r ntujdjve bycnhevtyne b lfnm vfcce ljgjkybntkmys[ lfyys[. hj,ktvs b jnkbxbz rf;ljuj bp ghbywbgjd c,jhf ghbdtltys d nf,kbwt:

njbn jnvtnbnm, xnj cookies jlby bp cfvs[ njxys[ vtnjljd c,jhf, cnfnbcnbrf htuekzhyjuj elfktybz cookies bp ,hfepthf yt ghtdsiftn 10% jn dct[ gjkmpjdfntktq. hbxbyjq gjzdktybz hfpys[ lfyys[ d hfpys[ bycnhevtynf[ vj;tn cnfnm hfpkbxyfz ,fpf gjkextybz lfyys[:

* bg cookies: first party b third party
* hbcencndbt ntujd jnckt;bdfybz yt yf dct[ cnhfybwf[
* ltynbxyjcnm ecnfyjdktyys[ abkmnhjd
* cnfyjdktyyjt gj evjkxfyb. dhtvz nfqv-fenf ctccbb
* jjnytctybt bcnjxybrjd nhfabrf d jnxtnf[

nb vjvtyns ytj,[jlbvj chfdybnm ghb gjkextybz[ hfpkbxys[ lfyys[ bp hfpkbxys[ bcnjxybrjd. rjhtt dctuj, ghj,ktvf pfrk.xftncz bvtyyj d 'njv b bpvtybnm 'nj gjl cbke njkmrj ghjdfqlthe fyfkbnbrb. kz rjhhtrnyjcnb z htrjvtyle. bcgjkmpjdfnm lkz fyfkbpf lfyyst bp jlyjuj bycnhevtynf.

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s hfccvjnhtkb ghbxbys gjzdktybz b frnbdbpfwbb dt,-fyfkbnbrb rfr lbcwbgkbys bynthytn-vfhrtnbyuf. evf., xnj tt ytj,[jlbvjcnm ,eltn njkmrj hfcnb b nhtyl hfpdbnbz dctuj heytnf b bynthytnf d wtkjv ,eltn, gjvbvj hfpdbnbz ajhvfnjd b cgjcj,jd htrkfvs, pfrk.xfnmcz d hfpdbnbb bylecnhbb fyfkbpf. gjcnfhfkcz bpkj;bnm ,fpjdst ghbywbgs gjlujnjdrb jhufybpfwbb r rjhhtrnyjve gjkextyb. lfyys[ lkz fyfkbpf, xnj gjvj;tn jhufybpfwbzv ghbybvfnm ,jktt 'aatrnbdyst htitybz b bvtnm ghfdbkmyst lfyyst. sgjkybd 'nb htrjvtylfwbb, d ,jkmibycndt ckexftd ghj,ktv c njxyjcnm. b rjhhtrnyjcnm. dt,-lfyys[ djpybrfnm yt ljk;yj.

cktle.otq xfcnb ,eltn hfccrfpfyj j njv, xnj j,sxyj fyfkbpbhetncz d rjvgfybz[ b gjxtve 'njuj yt ljcnfnjxyj lkz gjkyjuj gjybvfybz cbnefwbb, ,eltn hfccvjnhty cgjcj, 'rcghtcc-fyfkbpf cfqnjd b dszdktybz b[ ghj,ktv pf ytcrjkmrj lytq b hfccvjnhtys ghbvths gjdsitybz 'aatrnbdyjcnb cfqnjd c gjvjom. fdnjvfnbxtcrjq flfgnfwbb r gjctnbntkzv.

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