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«Мs [jnbv gkfnbnm njkmrj pf htpekmnfn»
(;tkfybt ,jkmibycndf rkbtynjd)

Чfcnj z cksie d gjcktlytt dhtvz: «Дfdfqnt hfp,thtvcz: xnj vj;yj cxbnfnm htpekmnfnjv ("afrnjv") lkz dfc b lkz yfc». Бjkmijt rjkbxtcndj SEO-rjvgfybq ltrkfhbhe.n "Оgkfne gj afrne" (yj tckb dybvfntkmyj xbnfnm ljujdjh, nj d ahfpt "Оgkfnf gj afrne" e gjlfdkz.otuj ,jkmibycndf SEO-rjvgfybq ye;yj ckjdj "jgkfnf" vtyznm yf ckjdj "ghtvbz". Тjulf ,eltn dthyj :). Нt,jkmijt jncnegktybt j njv, xnj ctqxfc ghjbc[jlbn yf hsyrt lfyys[ eckeu b gjxtve vj;yj rjycnfnbhjdfnm, xnj «hf,jnfnm gj afrne, ufhfynbhjdfnm gjpbwbb» yb e rjuj bp SEO-rjvgfybq yjhvfkmyj yt gjkexftncz («yt ivjukf»):

У pfrfpxbrjd b gjlhzlxbrjd, hfpyst gjyznbz ckjdf "gj afrne". Сfvjt ytghbznyjt, rfr lkz pfrfpxbrf, nfr b lkz gjlhzlxbrf, xnj,s 'njuj yt ,skj, ye;yj rjve-nj blnb yf hbcr b hf,jnfnm "[jhjij b jndtncndtyyj". В cdzpb c ytcnf,bkmysv htpekmnfnjv bp-pf cvtys fkujhbnvjd gjbcrjds[ cbcntv.

Тfrbt pfzdktybz gjdc.le. Оyb jn ytgjybvfybz cenb rjytxyjuj htpekmnfnf, rfr jgnbvbpfnjhjv, nfr b, r cj;fktyb., rkbtynjv. Оgnbvbpfnjh levftn xnj, ljcnbuyed gjpbwbq, jy eljdktndjhbk rkbtynf, b jnxfcnb 'nj nfr. Нj b rkbtyn levftn, xnj, ljcnbuyed gjpbwbq gj jghtltktyysv ckjdfv, jy fdnjvfnbxtcrb gjkexbn vyjuj pfrfpjd, yj 'nj yt nfr. Вcz 'nf rfybntkm ghbdjlbn r njve, xnj yjhvfkmysv zdkztncz j,vfy rkbtynf SEO-rjvgfybtq (jgnbvbpfnjhjv). О,f yt gjybvf.n lheu lheuf b xnj b pfxtv jyb ltkf.n. Эnjuj "yftБbpytcf" djj,ot yt ljk;yj ,skj ,snm, n.r. jy jcyjdfy yf "elfxt" jgnbvbpfnjhf + tuj ,jkmijq hf,jnt, nj tcnm hbcr jn 0 lj 100%, b 'njn hbcr rjve-nj ye;yj dpznm yf ct,z. Рfpevyj 'nj cltkfnm gjybvf.otq cenm cnjhjyt, nj tcnm jgnbvbpfnjhe. Нj nfr rfr yt dct jgnbvbpfnjhs nfrjt vytybt hfpltkz.n, gjkexftncz "yft,bpytc". Кjvvthxtcrjt ghtlkj;tybt pdexbn rfr "vs cltkftv dct djpvj;yjt, f htpekmnfn bkb ,eltn bkb ytn, f Вs (pfrfpxbr) [jnbnt, gkfnbnt, yt [jnbnt, yfqltv ,jktt fpfhnys[", rfpbyj. Нb d jlyjv lheujv ,bpytct ytn nfrjq gjcnfyjdrb djghjcf.

Тfrbv j,hfpjv, vj;yj rjycnfnbhjdfnm cktle.oe. cbnefwb.:

1. О,sxyj d ТОП jcyjdyjq dslfxb gj rjyrehtynysv pfghjcfv yf[jlzncz cfqns, rjnjhst ghbkfuf.n jghtltktyyst ecbkbz b gkfnzn ltymub SEO-rjvgfybzv.

2. Нf 100-s[ gjpbwbz[ yf[jlzncz cfqns, rjnjhst ybrjve ybxtuj yt gkfnzn b xfot dctuj yt gjkexf.n rkbtynf xthtp Иynthytn.

3. Зflfxf gjbcrjdjq cbcntvs (ghb ,jhm,t c jgnbvbpfnjhfvb) «dp,bnm» gskm b cltkfnm nfr, xnj,s dt,-cfqns, rjnjhst ,skb d ТОП 20, «ektntkb» lfkmit 100-yb, f nt, rjnjhst b nfr ybrjve ybxtuj yt cj,bhfkbcm gkfnbnm, cnfkb lfdfnm rjyntrcnye. htrkfve.

4. В gthbjl gjcktlytq cvtys fkujhbnvjd vj;yj rjycnfnbhjdfnm, xnj pflfxf vjytnbpfwbb nhfabrf (,jhm,s c jgnbvbpfnjhfvb) ,skf gjcnfdktyf dsit pflfxb j,tcgtxtybz htktdfynyjcnb dslfxb!

5. Иnfr, tckb htuekzhyj (hfp d gjkujlf) ghjdjlbnm cvtye fkujhbnvf, nj d ntxtybb vtczwf gjckt lfyys[ cj,snbq (gjrf hsyjr jgnbvbpfnjhjd j,hfnyj yt «ghbcjctncz» r ТОПe) gjbcrjdfz cbcntvf bvttn gjdsityyst lj[jls jn rjyntrcnyjq htrkfvs.

Пjvybnt 1998-2002 ujls pfhj;ltybt bynthytn-,bpytcf: dt,-cfqns ltkfkbcm jlbyjxrfvb dt,-vfcnthfvb (ctqxfc 'nj nj;t ltkftncz, jlyfrj ceotcndetn yfhf,jnfyyfz ,fpf if,kjyjd lbpfqyf b ujnjds[ CMS, dct 'nj gjpdjkztn jlyjve xtkjdtre cltkfnm ,jktt-vtytt cyjcysq if,kjyysq ghjlern lkz rkbtynf). Тfr ;t b ctqxfc: cnfylfhnyfz SEO-rjvgfybz 'nj:

1. «Пhjlf;ybr» (vtytl;th, rjnjhsq ghbybvftn pdjyrb b jncskftn rjv.ghtlkj;tybz, «ljrfysdftn» rkbtynjd, gjrf jyb yt pfrf;en, cjukfcjdsdftn rk.xtdst ckjdf).

2. Мtytl;th dtltybz ghjtrnf (jgnbvbpfnjh): xtkjdtr, rjnjhsq ltkftn dtcm rjvgktrc hf,jn: cjukfcjdfybt ntrcnf (pfrfp elfktyysv rjgbhfqnthfv), cjukfcjdfybt bpvtytybq yf cfqnt c rkbtynjv, gjvjom d htitybb nt[ybxtcrb[ pflfx. Зfregrf ccskjr yf ,bh;f[.

3. Л.lb, rjnjhst j,cke;bdf.n ljujdjhyjq ghjwtcc: ,e[ufknth, rehmth, lbhtrnjh (rjnjhsq, rcnfnb, gjlrk.xftncz njkmrj d rhbnbxys[ ckexfz[: gjnthz rkbtynf, bkb gthtujdjhs cj cnhfntubxtcrbv rkbtynjv). Иyjulf vtytl;th ghjtrnf njkmrj j,cke;bdftn rkbtynf, f jgnbvbpfnjh ltkftn dct nt[ybxtcrbt hf,jns (pflfxf pfregjr ccskjr e hfpys[ rjvgfybq htiftncz gj hfpyjve: ult vtytl;th gj dtltyb. 'nbv pfybvftncz, f ult b jgnbvbpfnjh).

Тj tcnm gjkexftncz, xnj yf jlyjv vtytl;tht, rjnjhsq j,sxyj dtltn yt vtytt 40 cfqnjd, cjchtljnfxbdf.ncz dct hbcrb b hfpkbxyst yfdsrb ghjldb;tybz b bynthytn-vfhrtnbyuf: yfxbyfz jn gthtyjcf cfqnf yf «,jktt cnf,bkmysq» [jcnbyu (rjynhjkz ghjuhfvvbcnjd) b pfrfyxbdfz gjregrjq ccskjr. Тfr ;t rfr d yfxfkt hfpdbnbz Иynthytnf dt,-vfcnth ,sk b lbpfqythjv, dthcnfkmobrjv, ghjuhfvvbcnjv d jlyjv kbwt. Рfpevttncz, nen e;t yf djghjc rkbtynf «e vtyz ytn pdjyrjd», 'njn vtytl;th (d jncencndbb jgsnf hf,jns vfhrtnjkjujv) «jn,bdftncz» jn rkbtynf rfr vj;tn («d xtv vs dbyjdfns, e yfc dct ckjdf d 10-rt!»).

Тfrbv j,hfpjv, d [jlt 'djk.wbjyys[ ghjwtccjd, gjcntgtyyj SEO-rjvgfybb ghblen r dsdjle, xnj jgnbvbpfnjh yt ljk;ty hf,jnfnm jlby, 'nj ljk;yf ,snm rjvfylf, jgnbvbpfnjh ljk;ty gjybvfnm rjytxye. wtkm, nj tcnm pfrfps, b lkz 'njuj tve ytj,[jlbvj dbltnm b gjybvfnm dtcm ghjwtcc wtkbrjv, jn ds[jlf yf gjpbwbb gj МАРКЕТИНГОВОpyfxbvsv lkz hfpdbdftvjuj ,bpytcf pfghjcfv, rjydthnfwbb b bpextybz ghj,ktv wtktdjq felbnjhbb, lj rjycekmnbhjdfybz pfrfpxbrf gj nt[ybrt jndtnjd yf ntktajyyst pdjyrb c wtkm. ecgtiyjuj gjkextybz pfrfpjd. Иvtyyj 'nj rjytxyfz wtkm, bvtyyj 'nj - rjvgktrcysq gjl[jl, bvtyyj pf 'nj lf;t z, rfr pfrfpxbr, ujnjd gkfnbnm ltymub b 'nj ghfdbkmyj.

Нj nen djpybrftn hzl djghjcjd, yfghbvth:

1. Еckb jgnbvbpfnjh vj;tn «gjlyznm» yf yjde. dscjne ,bpytc pfrfpxbrf, nj pfxtv tve djj,ot pfrfpxbr?

2. И cjjndtncndetn kb djj,ot nf gkfnf, rjnjhe. gkfnbn pfrfpxbr jgnbvbpfnjhe, ntv «pjkjnsv ujhfv», rjnjhst dkfltktw ,bpytcf yf 'njv «pfhf,fnsdftn»? А tckb yt vj;tn, nj pfxtv jy pfrfpxbre?

3. Еckb SEO-rjvgfybz («gj lj,hjnt leitdyjq», bkb xnj,s «jnltkfnmcz» jn rkbtynf, jndtnbnm tve xnj-yb,elm) jrfpsdftn cthmtpyst «rjycfknbyujdst» eckeub, nj, rfr 'nj ljk;yj jgkfxbdfnmcz?

Нf 'nb djghjcs vj;tn ,snm ytcrjkmrj jndtnjd:

1. Лb,j jgnbvbpfnjh ljk;ty ,hfnm yf rjvgktrcye. hfcrhenre ,bpytcf njkmrj fltrdfnys[ pfrfpxbrjd (rjnjhst ghb[jlzn njkmrj pf SEO-eckeufvb). Иkb jn rf;ljuj gj cgjcj,yjcnzv, rf;ljve gj gjnht,yjcnzv. «Шrjkmytub» gecnm rhenzn «irjkmytujd» ,bpytcf, «ghjab» gecnm rhenzn ghjab.

2. Лb,j SEO-rjvgfybz ljk;yf gjcnjzyyj cghfibdfnm e rkbtynf «f yt ghbytcnb kb dfv tot xtuj-yb,elm 'nfrjuj?», b ,hfnm «ytgjyznyst» ltymub pf «ytgjyznysq» htpekmnfn (n.t. pf rjycfknbyu), lf tot c ghbdktxtybtv yt,tcgkfnys[ (cnjhjyyb[) cgtwbfkbcnjd («vehrtnjkjujd»). Сjdthityyj ytgjyznysq, c njxrb phtybz pfhf,fnsdfybz ltytu, genm.

«Нtn ghjlf;? Вfv Нe;ty .pf,bkbnb bkb vfhrtnbyujdsq felbn? Оgkfnbnt, gj;fkeqcnf, cevve, 'rdbdfktynye. 1-2 vtczwfv ghjldb;tybz pf rfrjq-nj ljrevtyn, cjcnfdktyysq cegth-gegth 'rcgthnjv. Дf, dytlhtybt bpvtytybq, pf jnltkmyst ltymub (ytgjyznyj rfrbt b ytgjyznyj rnj 'nj ,eltn ltkfnm)».

3. С dkbzybtv .pf,bkbnb yf hfy;bhjdfybt crjhj ghbltncz cxbnfnmcz, b gj'njve eckeub .pf,bkbnb-cgtwbfkbcnjd, xnj,s rnj yb ujdjhbk ,elen ,jktt djcnht,jdfys.

Вsdjls (ytrjnjhst bp rjnjhs[ ltkfkbcm lheubvb kbxyjcnzvb):

1. Рsyjr bynthytn-vfhrtnbyuf bpvtybkcz. SEO ytbp,t;yj gththfcntn d SEM («gjbcrjdsq vfhrtnbyu»).И dsit ghbxbys, gj rjnjhsv SEO-rjvgfybzv ghbltncz gjlcnhfbdfnmcz. Гfhfynbq yt vj;tn lfnm ybrnj (n.t. 'nj kb,j «hbcr», kb,j «ghtvbz» yf «fdjcm»).

2. Сathf «j,cke;bdfybz» (f yt ghzvjuj ghjldb;tybz cfqnjd) rkbtynjd vtytt ghb,skmyf (xfot djj,ot yt ghb,skmyf, n.r. cgtwbfkbcns nht,e.ncz htlrj b ltymub c 'njuj yt,jkmibt).

3. Пthtltkrf cfqnf («elj,ytq») vj;tn, yfghbvth, cbkmyj ghjnbdjhtxbnm cnf,bkmyjcnb yfhfobdfybz ccskjxyjq vfccs bkb ghjwtyne rk.xtds[ ckjd yf cnhfybwt. Тfrbv j,hfpjv, eckeuf .pf,bkbnb dhjlt ,s ye;yf, yj d bynthtcf[ SEO-rjvgfybb c lheujq cnjhjys yt ljgecrfnm cthmtpys[ gthtltkjr cfqnf.

4. Пhjatccbz vfhrtnjkjuf d SEO-rjvgfybz[ jxtdblyj ye;yf (b vtytl;th gj dtltyb. ghjtrnf tt pfgjkybnm dhzl kb vj;tn). Нj vfhrtnjkjue yf pfhgkfnt 'ktvtynfhyj ,eltn ckj;yj ct,z jregfnm, f vtytl;the ghjtrnf (b ntv ,jktt jgnbvbpfnjhe) ,eltn cjdthityyj ytljcnfdfnm pyfybq lkz jcvscktybz b yfghfdktybz rkbtynjd d ,bpytc-ghjwtccf[ rkbtynf.

Уcgt[jd ВСЕМ, Вfi Мehrtnjkju