Google adWords:


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ckb ds hfpvtoftnt rjyntrcnye. htrkfve d cbcntvt Google adWords, nj pyftnt, xnj jlybv bp afrnjhjd dkbz.ob[ yf cnjbvjcnm gtht[jlf zdkztncz gjrfpfntkm rfxtcndf (, quality score, QS).

fv euk lftn dtcmvf f,cnhfrnyjt jghtltktybt:

bcntvf AdWords hfccxbnsdftn jrfpfntkm rfxtcndf lkz rf;ljuj rk.xtdjuj ckjdf. uj pyfxtybt pfdbcbn jn vyj;tcndf afrnjhjd b jghtltkztn htktdfynyjcnm rk.xtdjuj ckjdf ntrcne j,]zdktybz b gjbcrjdjve pfghjce gjkmpjdfntkz. jrfpfntkm rfxtcndf rk.xtdjuj ckjdf xfcnj j,yjdkztncz b ntcyj cdzpfy c tuj 'aatrnbdyjcnm.. wtkjv, dscjrbq gjrfpfntkm rfxtcndf jpyfxftn, xnj dfit rk.xtdjt ckjdj ,eltn ghbdjlbnm r gjrfpe j,]zdktybq yf ,jktt dscjrjq gjpbwbb b c vtymitq wtyjq pf rkbr.

ckb ujdjhbnm ghjot, AdWords ghjdthztn: dcnhtxftncz kb rk.xtdjt ckjdj, gj rjnjhjve gjrfpsdftncz j,]zdktybt, d ntrcnt 'njuj j,]zdktybz, f nfr;t yf cnhfybwt gtht[jlf. fr;t byntuhfkmyj exbnsdftncz bcnjhbz htqnbyuf rkbrjd (CTR) xtv dsit CTR, ntv dsit gjrfpfntkm rfxtcndf. snetn vytybt, xnj yf gjrfpfntkm rfxtcndf nfr;t dkbz.n ytrjnjhst nt[ybxtcrbt gfhfvtnhs cfqnf, yfghbvth crjhjcnm pfuheprb cnhfybws. dys[ gjlndth;ltybq bkb jghjdth;tybq 'njq ntjhbb gjrf yt dcnhtxfk.

jxtve gjrfpfntkm rfxtcndf nfr df;ty?

jpbwbz, yf rjnjhjq ,eltn gjrfpfyj dfit j,]zdktybt jnyjcbntkmyj lheub[ gj rjyrhtnyjve pfghjce, pfdbcbn jn lde[ ddjlys[: vfrcbvfkmyjq cnfdrb (CPC) b gjrfpfntkz rfxtcndf. jhveke vj;yj ghtlcnfdbnm d nfrjv dblt: jpbwbz=1/(*QS). frbv j,hfpjv, lkz yf[j;lkztybz yf njq ;t gjpwbb ghb ,jktt dscjrjv gjrfpfntkt rfxtcndf dfif ,eltn vtymit, xnj gjpdjkztn jgnbvbpbhjdfnm ,.l;tn.

fr bpvthztncz gjrfpfntkm rfxtcndf

jrfpfntkm rfxtcndf hfcxbnsdftncz yf ehjdyt rk.xtdjuj ckjdf (pfghjcf). nj,s edbltnm tuj, ytj,[jlbvj gthtqnb yf pfrkflre rk.xtdst ckjdf d dfitv frrfeynt Google adWords. ckb yt jnj,hf;ftncz, cltkfqnt cktle.ott: rkbrybnt yf vty. cnjk,ws, d jnrhsditqcz gfytkb gjcnfdmnt ufkjxre yfghjnbd gjrfpfntkz rfxtcndf. fntv yf;vbnt cj[hfybnm.

jckt 'njuj e dfc gjzdbncz rjkjyrf c 'nbv gjrfpfntktv yf drkflrt rk.xtdst ckjdf.

jrfpfntkm rfxtcndf hfcxbnsdftncz gj ltcznb,fkmyjq irfkt b dsdjlbncz d dblt, yfghbvth: 5/10. frcbvfkmysq ,fkk: 10/10. jhvfkmysv cxbnftncz yt yb;t 7/10.

fr ljcnbxm vfrcbvfkmyjuj gjrfpfntkz rfxtcndf

kz jgnbvbpfwbb htrjvtyletncz dtcm frrfeyn hfpltkbnm yf jlyjhjlyst ctuvtyns: cyfxfkf yf ehjdyt rfvgfybq, pfntv uhegg j,]zdktybq. f rfvgfybb ltkbnt nfr, rfr dfv elj,yj (lkz lfkmytqituj dytctybz vfccjds[ ghfdjr: gj njdfhysv rfntujhbzv, ,htylfv bkb wtyt. heggs j,]zdktybq cjplftnt gjl rf;le. cnhfybwe yfpyfxtybz. lyf ccskrf = jlyf uheggf j,]zdktybq. uhegge lj,fdkztnt njkmrj nt pfghjcs, rjnjhst dcnhtxf.ncz yf cnhfybwt.

hbvth bp ghfrnbrb

lby bp yfib[ rkbtynjd ghjlftn gjcele: nfhtkrb, crjdjhjlrb b n.l. tuj frrfeynt fyfkjubxyj cjplfys uheggs j,]zdktybq (h.vrb, kj;rb b gh.) cj ccskrfvb yf htktdfynyst cnhfybws. thtl djcmvsv vfhnf rkbtyn htibk ghjdtcnb frwb., cjplfk gjl ytt cgtwbfkmye. cnhfybwe b gjghjcbk dct[ gjctnbntktq dtcnb nelf, f yt yf cnhfybws njdfhjd. jrfpfntkm rfxtcndf chfpe ;t egfk yf gfhe-nhjqre geyrnjd, fvbybvfkmyfz cnfdrf pf rkbr gjlcrjxbkf c 1 uhy. lj 2 uhy. thyekb ccskrb yf njdfhs jnrfnbkfcm yf bc[jlye.. (jdfhs b cnfdrb d ghbvtht pfvtytys, cjjnyjitybt hjcnf cnfdjr htfkmyjt.)

jxtve tot df;ty gjrfpfntkm rfxtcndf

sdf.n cbnefwbb, rjulf gj jghtltktyyjve pfghjce ytn rjyrehtynjd, dfit j,]zdktybt tlbycndtyyjt, yj adWords ghjcbn gjlyznm cnfdre, d byjv ckexft j,]zdktybt gjrfpsdfnmcz yt ,eltn. hb xtv byjulf nht,etvfz cnfdrf ytghbkbxyj dscjrf. 'njv ckexft nfr;t cnjbn j,hfnbnm dybvfybt yf gjrfpfntkm rfxtcndf. rjhtt dctuj, xnj jy ,eltn jxtym ybprbv, tuj ye;yj jgnbvbpbhjdfnm. cj,j ghbcnfkmyj ye;yj bpexbnm cnhfybws gtht[jlf b b[ cjjndtncndbt pfghjcfv.

CTR b gjrfpfntkm rfxtcndf

e;yj gjvybnm, xnj gjrfpfntkm rfxtcndf hfccxbnsdftncz lbyfvbxyj b pfdbcbn jn CTR. yjds[ j,]zdktybq, lkz rjnjhs[ yt yfrjgktyf bcnjhbz htqnbyuf rkbrjd, vj;tn ,snm ybprbv. ckb ds edthtys, xnj dct jcnfkmyst pyfxtybz lkz ajhveks hfcxtnf yf ljk;yjv ehjdyt, htrjvtyle. cktle.ott. fhe ytltkm pf cxtn dscjrb[ cnfdjr elth;bdfqnt j,]zdktybt yf 1-3 vtcnf[. julf yfrjgbncz cnfnbcnbrf, f CTR jrf;tncz yt vtytt ytcrjkmrb[ ghjwtynjd, gjrfpfntkm rfxtcndf dshfcntn, b cnfdrb vj;yj ,eltn gjyb;fnm.

t eukjv tlbysv

jrfpfntkm rfxtcndf d njv bkb byjv dblt nfr;t ceotcndetn b dj vyjub[ lheub[ cbcntvf[ rjyntrcnyjq htrkfvs, exbnsdfqnt 'nj ghb hf,jnt c ybvb.


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