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Âf;ytqitt cnhfntubxtcrjt htitybt, rjnjhjt ljk;ty ghbyznm rf;lsq, rnj [jxtn jlth;fnm gj,tle yfl rjyrehtynfvb d Ñtnb – ds,jh pfghjcjd b jghtltktybt ,.l;tnf b[ ghjldb;tybz.

Ìs htibkb gjvjxm dfv d htitybb 'njq ytghjcnjq pflfxb, lkz xtuj vs ghjfyfkbpbhjdfkb htrkfvyst ,.l;tns lkz rf;ljuj gjbcrjdjuj pfghjcf, bc[jlz bp htfkmys[ htrkfvys[ pfnhfn pfrfpxbrjd. Ífif wtkm – gjkexbnm cjjnyjitybt ,.l;tnjd lkz hfpkbxys[ dbljd pfghjcjd ghb hfpys[ hfpvthf[ htrkfvys[ ,.l;tnjd.

 hfvrf[ ghjdtl¸yyjuj yfvb bccktljdfybz ,skf jceotcndktyf ltnthvbybhjdfyyfz (pflfyyfz gj yfibv gfhfvtnhfv) ds,jhrf 1371 rjvvthxtcrb[ pfghjcjd hfpkbxys[ ntvfnbr htfkmys[ ghjtrnjd futyncndf i-Media. Ífc bynthtcjdfkb lfyyst gj j,]tve chtlcnd, pfnhfxtyys[ yf ghjtrn, nhfabre lj b gjckt ghjldb;tybz pfghjcf, chjrfv dsdjlf, xfcnjnt pfghjcf b gjpbwbb, pfybvftvjq d ÏÑ.

Äfdfqnt hfccvjnhbv ghtbveotcndf b ytljcnfnrb ghjldb;tybz dscjrjxfcnjnys[, chtlytxfcnjnys[ b ybprjxfcnjnys[ pfghjcjd lkz vfks[ (lj 2 n.h. pf 1 pfghjc), chtlyb[ (jn 2 lj 6 n.h.) b rhegys[ (jn 6 n.h. b dsit) ,.l;tnjd.

Ìfkst ,.l;tns

Ïhb vfkjv ,.l;tnt ghjldbufkbcm Â×, Ñ× b Í× pfghjcs. Ïhbxtv ljkz vfks[ ,.l;tnjd chtlb j,otuj xbckf cjcnfdbkf 60%. Ïhjldb;tybt Â× b Ñ× pfghjcjd ghb vfkjv ,.l;tnt ,skj djpvj;yj lkz cfqnjd c ljcnfnjxyj dscjrjq nhfcnjdjcnm., yfkbxbtv ckjdjajhv, cjcnfdys[ ajhv pfghjcf (rjulf 1 ghjldbuftvsq pfghjc drk.xty d lheujq ghjldbuftvsq pfghjc) b ghbcencndbtv tcntcndtyyjq ccskjxyjq vfccs. Ê ghbvthe, pfghjc «rfkmrekznjh rfcrj» vj;tn ghjldbufnmcz ghb ybprjv ,.l;tnt, tckb jy d[jlbn d gfrtn pfghjcjd c yfkbxbtv ckjdjajhv ckjd pfghjcf: «rfcrj», «rfcrj rfkmrekznjh», «rfcrj rfkmrekznjh jykfqy» b n.g.

Ñt,tcnjbvjcnm jlyjuj gjctnbntkz lkz Ñ× b Â× pfghjcjd d chtlytv yf 43% yb;t d chfdytybb c Í×, ghb 'njv b hbcrb ytdsdjlf lkz Í× pfghjcjd vbybvfkmys - 5%. Ñnjbn jnvtnbnm, xnj ghbhjcn nhfabrf lkz Â× pfghjcjd dsit, xtv Í× d 22,5 hfp, f lkz Ñ× pfghjcjd - d 6,5 hfp (cv. hbc. 1).

Ïhbvtxfntkmyj, xnj ,jkmit gjkjdbys (55%) Í× pfghjcjd c vfksv ,.l;tnjv dsdjlzncz d gthdsq vtczw ghjldb;tybz. Äkz njuj xnj, htpekmnfns ,skb ,jktt gjyznys, ghbdtltv ghjcnjq ghbvth.

Ðbc. 1. Ñjjnyjitybt ,.l;tnjd pfghjcjd b ct,tcnjbvjcnb (Ìfkst ,.l;tns)

(Í× dpzn pf ,fpbc)

Äjgecnbv, wtyf ghjldb;tybz pfghjcf «cvjnhtnm dbltj aen,jkf» c xfcnjnjq 1 290 pfghjcjd d vtczw hfdyf 20 Ó.Å., f wtyf «cvjnhtnm dbltj aen,jkmys[ vfnxtq jykfqy» c xfcnjnjq 72 pfghjcf d vtczw - 1 Ó.Å. Îxtdblyj, xnj nhfabr c ,jktt xfcnjnyjuj pfghjcf ,eltn gjhzlrjv dsit. Ïhtlgjkj;bv, xnj CTR cjcnfdbn 0,05. Ñ gthdjuj pfghjcf yf cfqn gthtqlen 64 gjctnbntkz, f cj dnjhjuj - 3.  bnjut, gjctnbntkm c ,jktt ljhjujuj b xfcnjnyjuj pfghjcf j,jqltncz yfv d 0,31 Ó.Å., f c Í× - d 0,33 Ó.Å. Ïhb 'njv wtktdfz felbnjhbz jlyf b nf ;t – ;tkf.obt gjcvjnhtnm dbltj aen,jkmys[ vfnxtq. Íf ghfrnbrt hfpybwf d wtyt j,sxyj yt dsit d 20 hfp, b CTR yt vj;tn ,snm hfdysv lkz dct[ pfghjcjd. ×fcnj wtyf yfpyfxftncz ce,]trnbdyj, bc[jlz bp jgsnf ghjldb;tybz, f nhfabr c jghtltktyyjuj Í× pfghjcf vj;tn b jrfpfnmcz yektdsv. Êjytxyj, dsdtcnb Í× ,eltn ktuxt, b ceotcndetn ,jkmifz dthjznyjcnm njuj, xnj pfghjc jrf;tncz yf gthdjq gjpbwbb.

Äfyysq ghbvth zdkztncz kbim vjltkm., rjnjhfz ghbpdfyf yfukzlyj ghjltvjycnhbhjdfnm jxtym df;ye. bcnbye – jgnjv ltitdkt. Ïjkexftncz, xnjghjldbufzcm c vfksv ,.l;tnjv njkmrj gj Í× pfghjcfv, Âs gjkexbnt kexibt gjpbwbb, vbybvbpbhetnt hbcrb, yj gthtgkfnbnt pf gjctnbntktq. Ñktletn gjvybnm, xnj xtv e;t wtktdfz felbnjhbz, ntv vtytt xfcnjnysvb ljk;ys ,snm pfghjcs.

Ñhtlybt ,.l;tns

Âs,jhrf pfghjcjd, ghjldbuf.ob[cz ghb ,.l;tnt jn 2 000 lj 6 000 he,., cjcnfdbkf 32%. Êfr ghfdbkj, ghb nfrjv hfpvtht ,.l;tnf ghjldbuf.ncz Í× pfghjcs yf vtytt nhfcnjds[ cfqnf[, Ñ× pfghjcs b Â× pfghjcs - yf nhfcnjds[.

Ñt,tcnjbvjcnm jlyjuj gjctnbntkz lkz Ñ× b Â× pfghjcjd e ßyltrcf pyfxbntkmyj yb;t fyfkjubxyjuj gjrfpfntkz Google: 34% Ñ× b 10% Â× e ßyltrcf b 65% Ñ× b 69% Â× e Google. Ïhb ghjldb;tybb d Google ghtlgjxnbntkmytt chtlytxfcnjnyst pfghjcs, ddble ,jktt ybprjq ct,tcnjbvjcnb jlyjuj gjctnbntkz, ghb 'njv nhfns yf 20% dsit e Í×. Äkz ßyltrcf dsujlytt ghjldbufnm Â× – 'rjyjvbz cjcnfdbn ghfrnbxtcrb 90% yf jlyjuj gjctnbntkz, jlyfrj j,obq ,.l;tn pfghjcf ,eltn ytj,[jlbvj edtkbxbnm yf 40%. (cv. hbc.2)

Ðbc. 2. Ñjjnyjitybt ,.l;tnjd pfghjcjd b ct,tcnjbvjcnb (Ñhtlybt ,.l;tns)

(Í× dpzn pf ,fpbc)

Ðbcrb ytdsdjlf ghb nfrb[ ,.l;tnf[ lkz Ñ× b Â× yf 5% dsit d chfdytybb c Í×. Ãfhfynbb gj dhtvtyb ghjldb;tybz dsgjkyz.ncz, rfr ghfdbkj, cjukfcyj nfhbaysv gkfyfv - yf nhtnbq vtczw dsdjlbncz 82% Í×, 77% - Ñ× b 79% - Â×. Âsdjl d 82% Í× j,eckjdkty nt[ybxtcrbvb ghj,ktvfvb byltrcfwbb cnhfybw kb,j ybprjq nhfcnjdjcnm. cfqnf. Ïhbhjcn nhfabrf lkz Â× dsit, xtv Í× pfghjcjd d 16,5 hfp, f lkz Ñ× pfghjcjd - d 5,5 hfp.

Äjgecnbv, Âs ghjldbuftnt Í× «cytuehjxrf yf yjdsq ujl c dspjdjv yf ljv», ghb 'njv jnyjcbntkmysq ,.l;tn b jnyjcbntkmyfz ct,tcnjbvjcnm gjctnbntkz hfdys 100%. Òjulf ,.l;tn Ñ× «dspjd cytuehjxrb» (yt genfnm cj «cytuehjxrf gj dspjde»! :)) ,eltn dsit yf 20%, ghbxtv ct,tcnjbvjcnm gjctnbntkz ,eltn hfdyf 65% - Google, b 34% gj ßyltrce. Ñnjbvjcnm Â× «cytuehjxrf» ,eltn dsit yf 40%, ghb 'njv ct,tcnjbvjcnm gjctnbntkz d Google ,eltn hfdyf 69%, f d ßyltrc - 10%. Òfrbv j,hfpjv, ds jrfpsdftntcm gthtl ds,jhjv: regbnm pfghjc ltitdkt, yj pfgkfnbnm pf gjctnbntktq, yfghbvth, 100 he,ktq, kb,j ds,hfnm ,jktt xfcnjnysq pfghjc, b pfgkfnbnm 40 he,ktq. Íj jgznm ;t, yt pf,eltv ghj hfpvth wtktdjq felbnjhbb. Åckb jcyjdye. ljk. Â× b Ñ× pfghjcjd gj dfibv jwtyrfv cjcnfdkztn Âfif wtktdfz felbnjhbz, nj lfyyjt ghfdbkj ,eltn hf,jnfnm yf dct 100%.

Ñhtlybv ,.l;tnfv – chtlybt pfghjcs! Ïhb ghjldb;tybb pfghjcf cj chtlybv ,.l;tnjv cnfhfqntcm frwtynbhjdfnm dybvfybt yf Ñ× pfghjcf[ ghb ghjldb;tybb d ßyltrct b Google. Îlyfrj ghb ghjldb;tybb njkmrj gj ßyltrce ,jktt dsujlyj bcgjkmpjdfnm Â× pfghjcs.

Êhegyst ,.l;tns

Âs,jhrf pfghjcjd c rhegysvb ,.l;tnfvb (jn 6 000 he,.) cjcnfdbkf 8% jn yfitq j,otq ds,jhrb. Êfr ghfdbkj, ghb nfrjv hfpvtht ,.l;tnf ghjldbuf.ncz Â×, f Ñ× b Í× ghjldbuf.ncz yf vtytt nhfcnjds[, yjds[ cfqnf[.

Îxtdblyf dsujlf ghjldb;tybz Â× pfghjcjd c rhegysv ,.l;tnjv d ÏÑ Google: ct,tcnjbvjcnm jlyjuj gjctnbntkz yb;t yf 93% d chfdytybb c Í× pfghjcfvb ghb edtkbxtybb ,.l;tnf pfghjcf yf 80%. Ó ßyltrcf ;t 'aatrnbdyjcnm ytcrjkmrj yb;t, xtv e Google – ct,tcnjbvjcnm vtymit yf 71%. (cv. hbc. 3)

Ðbc. 3. Ñjjnyjitybt ,.l;tnjd pfghjcjd b ct,tcnjbvjcnb (Êhegyst ,.l;tns)

(Í× dpzn pf ,fpbc)

Ó pfghjcjd, ghjldbuf.ob[cz c rhegysv ,.l;tnjv, hbcrb ghjldb;tybz d ÏÑ Google vtymit, xtv d ßyltrct. Â chtlytv ljkz ytdsdjlf gj Google cjcnfdbkf 14%, f e ßyltrcf – 32%.

Êjvgfybb, pfybvf.obtcz ghjldb;tybtv d gjbcrjds[ cbcntvf[, cnfhf.ncz extcnm cj,cndtyyst hbcrb b dthjznyjcnb dsdjlf d ÒÎÏ dscjrjxfcnjnys[ pfghjcjd, xnj edtkbxbdftn wtye pfghjcf. Ífghbvth, jxtdblyj, xnj dsdjl pfghjcf «rfcrj» nheljpfnhfnytt, xtv dsdjl vtytt xfcnjnyjuj pfghjcf «cnhf[jdfybt fdnjrfcrj».

Ít cnjbn pf,sdfnm, xnj Â× pfghjcjd d j,otq vfcct ytvyjuj, f d ÒÎÏ dctuj 10 vtcn, gj'njve kbim 10 rjvgfybq cvjuen djqnb d ytuj.  nj ;t dhtvz gjbcrjdbrb cnfhf.ncz ghtlcnfdbnm gjkmpjdfntk. rfr vj;yj ,jktt hfpyjj,hfpyst jndtns yf pfghjcs. Êf;tncz, gthtl yfvb ythfphtibvjt ghjnbdjhtxbt, dtlm dctulf yfqlencz rjvgfybb, rjnjhst nj;t pf[jnzn regbnm lfyysq Â× pfghjc. Ïjghj,etv f,cnhfubhjdfnmcz jn rfxtcndf ghjldb;tybz jgnbvbpfnjhfvb b cnfytv bc[jlbnm bp ghtlgjkj;tybz, xnj njkmrj ,.l;tn dkbztn yf htpekmnfns. Ïhb 'njv, ljgecnbv, Âs ghjldbuftntcm gj pfghjce «ytldb;bvjcnm», yfxfkmyfz wtyf cjcnfdkztn 20 000 he,ktq.  'njq cbnefwbb dgjkyt djpvj;yj, xnj pf gthdsq vtczw tot 3 hb'knthcrb[ rjvgfybb pf[jnzn ghjldbufnmcz gj lfyyjve pfghjce, ntv cfvsv edtkbxbd rjyrehtywb. b ghb 'njv ,elen gkfnbnm, crf;tv, 25 000 he,ktq (xnj dsit Âfib[ chtlcnd yf 5 000 he,ktq). ×nj,s cj[hfybnm gjpbwbb, ye;yj ,eltn djdhtvz edtkbxbnm ,.l;tn, b tckb yt cltkfnm, gjpbwbb ,elen gjnthzys.

Êhegysq buhjr? Èuhfq gj-rhegyjve! Ñfvsq xfcnjnysq pfghjc vj;yj jcbkbnm kbim c rhegysv ,.l;tnjv, ,.l;tnjv ,jkmibv, xtv e rjyrehtynjd. Îlyfrj lkz ghjldb;tybz rhegys[ pfghjcjd cnjbn eltkbnm jcj,jt dybvfybt ds,jhe rjvgfybb, ghjldbuf.otq cfqn, nfr rfr vyjujt pfdbcbn jn vtnjljd ghjldb;tybz b rfxtcndf dsgjkyztvjq hf,jns.

Çfrk.xtybt

Ïjl,jh pfghjcjd yfgjvbyftn ajhvbhjdfybt bydtcnbwbjyyjuj gjhnatkz: vs cnfhftvcz jghtltkbnm hbcrb, pfnhfns b ghb,skm, rjnjhe. gjkexbv. Îlyj bp jcyjdys[ ghfdbk bydtcnjhjd – yt rkfcnm dct zqwf d jlye rjhpbye. È ghb gjl,jht pfghjcjd, z ,s nj;t yt htrjvtyljdfk rkfcnm zqwf d jlye rjhpbye. Êjulf vs gjl,bhftv pfghjcs, yt cnjbn pf,sdfnm, xnj wtktdfz felbnjhbz c ytrjnjhs[ Ñ× vj;tn ,snm hfdyf wtktdjq felbnjhbb Í× pfghjcjd. Âhzl kb ;tkf.obt «cvjnhtnm abkmvs jykfqy» b «cvjnhtnm abkmvs d ctnb jykfqy yf rjvgm.ntht» ,elen jnkbxfnmcz. Ïhb 'njv ghjldb;tybt dnjhjuj pfghjcf ,eltn ltitdkt, f cnjbvjcnm gjctnbntkz – dsit d hfps. Ýnj endth;ltybt gjlxbytyj ghfdbke: jgnjv gjregfnm ltitdkt. Ïj'njve ghb gjl,jht kexit bcrfnm ,jktt rjhjnrbt b cfvst gjyznyst ajhvs pfghjcf. Ñnjbn nfr;t exbnsdfnm, xnj xtv ,jkmit lkbyf ghjldbuftvjuj pfghjcf, ntv vtymit dthjznyjcnm njuj, xnj lfyysq pfghjc ,elen cghfibdfnm d cktle.otv vtczwt, f pyfxbn, dthjznyjcnm gjkexbnm c ytuj [jnm rfrjq-nj nhfabr ytdtkbrf.

Àktrctq Åkabvjd, herjdjlbntkm jnltkf gjbcrjdjq htrkfvs futyncndf bynthytn-htrkfvs i-Media

Âkflbvbh Òfg[fyftd, cnfhibq vtytl;th jnltkf gjbcrjdjq htrkfvs futyncndf bynthytn-htrkfvs i-Media


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