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f;ytqitt cnhfntubxtcrjt htitybt, rjnjhjt ljk;ty ghbyznm rf;lsq, rnj [jxtn jlth;fnm gj,tle yfl rjyrehtynfvb d tnb ds,jh pfghjcjd b jghtltktybt ,.l;tnf b[ ghjldb;tybz.

s htibkb gjvjxm dfv d htitybb 'njq ytghjcnjq pflfxb, lkz xtuj vs ghjfyfkbpbhjdfkb htrkfvyst ,.l;tns lkz rf;ljuj gjbcrjdjuj pfghjcf, bc[jlz bp htfkmys[ htrkfvys[ pfnhfn pfrfpxbrjd. fif wtkm gjkexbnm cjjnyjitybt ,.l;tnjd lkz hfpkbxys[ dbljd pfghjcjd ghb hfpys[ hfpvthf[ htrkfvys[ ,.l;tnjd.

hfvrf[ ghjdtlyyjuj yfvb bccktljdfybz ,skf jceotcndktyf ltnthvbybhjdfyyfz (pflfyyfz gj yfibv gfhfvtnhfv) ds,jhrf 1371 rjvvthxtcrb[ pfghjcjd hfpkbxys[ ntvfnbr htfkmys[ ghjtrnjd futyncndf i-Media. fc bynthtcjdfkb lfyyst gj j,]tve chtlcnd, pfnhfxtyys[ yf ghjtrn, nhfabre lj b gjckt ghjldb;tybz pfghjcf, chjrfv dsdjlf, xfcnjnt pfghjcf b gjpbwbb, pfybvftvjq d .

fdfqnt hfccvjnhbv ghtbveotcndf b ytljcnfnrb ghjldb;tybz dscjrjxfcnjnys[, chtlytxfcnjnys[ b ybprjxfcnjnys[ pfghjcjd lkz vfks[ (lj 2 n.h. pf 1 pfghjc), chtlyb[ (jn 2 lj 6 n.h.) b rhegys[ (jn 6 n.h. b dsit) ,.l;tnjd.

fkst ,.l;tns

hb vfkjv ,.l;tnt ghjldbufkbcm , b pfghjcs. hbxtv ljkz vfks[ ,.l;tnjd chtlb j,otuj xbckf cjcnfdbkf 60%. hjldb;tybt b pfghjcjd ghb vfkjv ,.l;tnt ,skj djpvj;yj lkz cfqnjd c ljcnfnjxyj dscjrjq nhfcnjdjcnm., yfkbxbtv ckjdjajhv, cjcnfdys[ ajhv pfghjcf (rjulf 1 ghjldbuftvsq pfghjc drk.xty d lheujq ghjldbuftvsq pfghjc) b ghbcencndbtv tcntcndtyyjq ccskjxyjq vfccs. ghbvthe, pfghjc rfkmrekznjh rfcrj vj;tn ghjldbufnmcz ghb ybprjv ,.l;tnt, tckb jy d[jlbn d gfrtn pfghjcjd c yfkbxbtv ckjdjajhv ckjd pfghjcf: rfcrj, rfcrj rfkmrekznjh, rfcrj rfkmrekznjh jykfqy b n.g.

t,tcnjbvjcnm jlyjuj gjctnbntkz lkz b pfghjcjd d chtlytv yf 43% yb;t d chfdytybb c , ghb 'njv b hbcrb ytdsdjlf lkz pfghjcjd vbybvfkmys - 5%. njbn jnvtnbnm, xnj ghbhjcn nhfabrf lkz pfghjcjd dsit, xtv d 22,5 hfp, f lkz pfghjcjd - d 6,5 hfp (cv. hbc. 1).

hbvtxfntkmyj, xnj ,jkmit gjkjdbys (55%) pfghjcjd c vfksv ,.l;tnjv dsdjlzncz d gthdsq vtczw ghjldb;tybz. kz njuj xnj, htpekmnfns ,skb ,jktt gjyznys, ghbdtltv ghjcnjq ghbvth.

bc. 1. jjnyjitybt ,.l;tnjd pfghjcjd b ct,tcnjbvjcnb (fkst ,.l;tns)

( dpzn pf ,fpbc)

jgecnbv, wtyf ghjldb;tybz pfghjcf cvjnhtnm dbltj aen,jkf c xfcnjnjq 1 290 pfghjcjd d vtczw hfdyf 20 .., f wtyf cvjnhtnm dbltj aen,jkmys[ vfnxtq jykfqy c xfcnjnjq 72 pfghjcf d vtczw - 1 .. xtdblyj, xnj nhfabr c ,jktt xfcnjnyjuj pfghjcf ,eltn gjhzlrjv dsit. htlgjkj;bv, xnj CTR cjcnfdbn 0,05. gthdjuj pfghjcf yf cfqn gthtqlen 64 gjctnbntkz, f cj dnjhjuj - 3. bnjut, gjctnbntkm c ,jktt ljhjujuj b xfcnjnyjuj pfghjcf j,jqltncz yfv d 0,31 .., f c - d 0,33 .. hb 'njv wtktdfz felbnjhbz jlyf b nf ;t ;tkf.obt gjcvjnhtnm dbltj aen,jkmys[ vfnxtq. f ghfrnbrt hfpybwf d wtyt j,sxyj yt dsit d 20 hfp, b CTR yt vj;tn ,snm hfdysv lkz dct[ pfghjcjd. fcnj wtyf yfpyfxftncz ce,]trnbdyj, bc[jlz bp jgsnf ghjldb;tybz, f nhfabr c jghtltktyyjuj pfghjcf vj;tn b jrfpfnmcz yektdsv. jytxyj, dsdtcnb ,eltn ktuxt, b ceotcndetn ,jkmifz dthjznyjcnm njuj, xnj pfghjc jrf;tncz yf gthdjq gjpbwbb.

fyysq ghbvth zdkztncz kbim vjltkm., rjnjhfz ghbpdfyf yfukzlyj ghjltvjycnhbhjdfnm jxtym df;ye. bcnbye jgnjv ltitdkt. jkexftncz, xnjghjldbufzcm c vfksv ,.l;tnjv njkmrj gj pfghjcfv, s gjkexbnt kexibt gjpbwbb, vbybvbpbhetnt hbcrb, yj gthtgkfnbnt pf gjctnbntktq. ktletn gjvybnm, xnj xtv e;t wtktdfz felbnjhbz, ntv vtytt xfcnjnysvb ljk;ys ,snm pfghjcs.

htlybt ,.l;tns

s,jhrf pfghjcjd, ghjldbuf.ob[cz ghb ,.l;tnt jn 2 000 lj 6 000 he,., cjcnfdbkf 32%. fr ghfdbkj, ghb nfrjv hfpvtht ,.l;tnf ghjldbuf.ncz pfghjcs yf vtytt nhfcnjds[ cfqnf[, pfghjcs b pfghjcs - yf nhfcnjds[.

t,tcnjbvjcnm jlyjuj gjctnbntkz lkz b pfghjcjd e yltrcf pyfxbntkmyj yb;t fyfkjubxyjuj gjrfpfntkz Google: 34% b 10% e yltrcf b 65% b 69% e Google. hb ghjldb;tybb d Google ghtlgjxnbntkmytt chtlytxfcnjnyst pfghjcs, ddble ,jktt ybprjq ct,tcnjbvjcnb jlyjuj gjctnbntkz, ghb 'njv nhfns yf 20% dsit e . kz yltrcf dsujlytt ghjldbufnm 'rjyjvbz cjcnfdbn ghfrnbxtcrb 90% yf jlyjuj gjctnbntkz, jlyfrj j,obq ,.l;tn pfghjcf ,eltn ytj,[jlbvj edtkbxbnm yf 40%. (cv. hbc.2)

bc. 2. jjnyjitybt ,.l;tnjd pfghjcjd b ct,tcnjbvjcnb (htlybt ,.l;tns)

( dpzn pf ,fpbc)

bcrb ytdsdjlf ghb nfrb[ ,.l;tnf[ lkz b yf 5% dsit d chfdytybb c . fhfynbb gj dhtvtyb ghjldb;tybz dsgjkyz.ncz, rfr ghfdbkj, cjukfcyj nfhbaysv gkfyfv - yf nhtnbq vtczw dsdjlbncz 82% , 77% - b 79% - . sdjl d 82% j,eckjdkty nt[ybxtcrbvb ghj,ktvfvb byltrcfwbb cnhfybw kb,j ybprjq nhfcnjdjcnm. cfqnf. hbhjcn nhfabrf lkz dsit, xtv pfghjcjd d 16,5 hfp, f lkz pfghjcjd - d 5,5 hfp.

jgecnbv, s ghjldbuftnt cytuehjxrf yf yjdsq ujl c dspjdjv yf ljv, ghb 'njv jnyjcbntkmysq ,.l;tn b jnyjcbntkmyfz ct,tcnjbvjcnm gjctnbntkz hfdys 100%. julf ,.l;tn dspjd cytuehjxrb (yt genfnm cj cytuehjxrf gj dspjde! :)) ,eltn dsit yf 20%, ghbxtv ct,tcnjbvjcnm gjctnbntkz ,eltn hfdyf 65% - Google, b 34% gj yltrce. njbvjcnm cytuehjxrf ,eltn dsit yf 40%, ghb 'njv ct,tcnjbvjcnm gjctnbntkz d Google ,eltn hfdyf 69%, f d yltrc - 10%. frbv j,hfpjv, ds jrfpsdftntcm gthtl ds,jhjv: regbnm pfghjc ltitdkt, yj pfgkfnbnm pf gjctnbntktq, yfghbvth, 100 he,ktq, kb,j ds,hfnm ,jktt xfcnjnysq pfghjc, b pfgkfnbnm 40 he,ktq. j jgznm ;t, yt pf,eltv ghj hfpvth wtktdjq felbnjhbb. ckb jcyjdye. ljk. b pfghjcjd gj dfibv jwtyrfv cjcnfdkztn fif wtktdfz felbnjhbz, nj lfyyjt ghfdbkj ,eltn hf,jnfnm yf dct 100%.

htlybv ,.l;tnfv chtlybt pfghjcs! hb ghjldb;tybb pfghjcf cj chtlybv ,.l;tnjv cnfhfqntcm frwtynbhjdfnm dybvfybt yf pfghjcf[ ghb ghjldb;tybb d yltrct b Google. lyfrj ghb ghjldb;tybb njkmrj gj yltrce ,jktt dsujlyj bcgjkmpjdfnm pfghjcs.

hegyst ,.l;tns

s,jhrf pfghjcjd c rhegysvb ,.l;tnfvb (jn 6 000 he,.) cjcnfdbkf 8% jn yfitq j,otq ds,jhrb. fr ghfdbkj, ghb nfrjv hfpvtht ,.l;tnf ghjldbuf.ncz , f b ghjldbuf.ncz yf vtytt nhfcnjds[, yjds[ cfqnf[.

xtdblyf dsujlf ghjldb;tybz pfghjcjd c rhegysv ,.l;tnjv d Google: ct,tcnjbvjcnm jlyjuj gjctnbntkz yb;t yf 93% d chfdytybb c pfghjcfvb ghb edtkbxtybb ,.l;tnf pfghjcf yf 80%. yltrcf ;t 'aatrnbdyjcnm ytcrjkmrj yb;t, xtv e Google ct,tcnjbvjcnm vtymit yf 71%. (cv. hbc. 3)

bc. 3. jjnyjitybt ,.l;tnjd pfghjcjd b ct,tcnjbvjcnb (hegyst ,.l;tns)

( dpzn pf ,fpbc)

pfghjcjd, ghjldbuf.ob[cz c rhegysv ,.l;tnjv, hbcrb ghjldb;tybz d Google vtymit, xtv d yltrct. chtlytv ljkz ytdsdjlf gj Google cjcnfdbkf 14%, f e yltrcf 32%.

jvgfybb, pfybvf.obtcz ghjldb;tybtv d gjbcrjds[ cbcntvf[, cnfhf.ncz extcnm cj,cndtyyst hbcrb b dthjznyjcnb dsdjlf d dscjrjxfcnjnys[ pfghjcjd, xnj edtkbxbdftn wtye pfghjcf. fghbvth, jxtdblyj, xnj dsdjl pfghjcf rfcrj nheljpfnhfnytt, xtv dsdjl vtytt xfcnjnyjuj pfghjcf cnhf[jdfybt fdnjrfcrj.

t cnjbn pf,sdfnm, xnj pfghjcjd d j,otq vfcct ytvyjuj, f d dctuj 10 vtcn, gj'njve kbim 10 rjvgfybq cvjuen djqnb d ytuj. nj ;t dhtvz gjbcrjdbrb cnfhf.ncz ghtlcnfdbnm gjkmpjdfntk. rfr vj;yj ,jktt hfpyjj,hfpyst jndtns yf pfghjcs. f;tncz, gthtl yfvb ythfphtibvjt ghjnbdjhtxbt, dtlm dctulf yfqlencz rjvgfybb, rjnjhst nj;t pf[jnzn regbnm lfyysq pfghjc. jghj,etv f,cnhfubhjdfnmcz jn rfxtcndf ghjldb;tybz jgnbvbpfnjhfvb b cnfytv bc[jlbnm bp ghtlgjkj;tybz, xnj njkmrj ,.l;tn dkbztn yf htpekmnfns. hb 'njv, ljgecnbv, s ghjldbuftntcm gj pfghjce ytldb;bvjcnm, yfxfkmyfz wtyf cjcnfdkztn 20 000 he,ktq. 'njq cbnefwbb dgjkyt djpvj;yj, xnj pf gthdsq vtczw tot 3 hb'knthcrb[ rjvgfybb pf[jnzn ghjldbufnmcz gj lfyyjve pfghjce, ntv cfvsv edtkbxbd rjyrehtywb. b ghb 'njv ,elen gkfnbnm, crf;tv, 25 000 he,ktq (xnj dsit fib[ chtlcnd yf 5 000 he,ktq). nj,s cj[hfybnm gjpbwbb, ye;yj ,eltn djdhtvz edtkbxbnm ,.l;tn, b tckb yt cltkfnm, gjpbwbb ,elen gjnthzys.

hegysq buhjr? uhfq gj-rhegyjve! fvsq xfcnjnysq pfghjc vj;yj jcbkbnm kbim c rhegysv ,.l;tnjv, ,.l;tnjv ,jkmibv, xtv e rjyrehtynjd. lyfrj lkz ghjldb;tybz rhegys[ pfghjcjd cnjbn eltkbnm jcj,jt dybvfybt ds,jhe rjvgfybb, ghjldbuf.otq cfqn, nfr rfr vyjujt pfdbcbn jn vtnjljd ghjldb;tybz b rfxtcndf dsgjkyztvjq hf,jns.

frk.xtybt

jl,jh pfghjcjd yfgjvbyftn ajhvbhjdfybt bydtcnbwbjyyjuj gjhnatkz: vs cnfhftvcz jghtltkbnm hbcrb, pfnhfns b ghb,skm, rjnjhe. gjkexbv. lyj bp jcyjdys[ ghfdbk bydtcnjhjd yt rkfcnm dct zqwf d jlye rjhpbye. ghb gjl,jht pfghjcjd, z ,s nj;t yt htrjvtyljdfk rkfcnm zqwf d jlye rjhpbye. julf vs gjl,bhftv pfghjcs, yt cnjbn pf,sdfnm, xnj wtktdfz felbnjhbz c ytrjnjhs[ vj;tn ,snm hfdyf wtktdjq felbnjhbb pfghjcjd. hzl kb ;tkf.obt cvjnhtnm abkmvs jykfqy b cvjnhtnm abkmvs d ctnb jykfqy yf rjvgm.ntht ,elen jnkbxfnmcz. hb 'njv ghjldb;tybt dnjhjuj pfghjcf ,eltn ltitdkt, f cnjbvjcnm gjctnbntkz dsit d hfps. nj endth;ltybt gjlxbytyj ghfdbke: jgnjv gjregfnm ltitdkt. j'njve ghb gjl,jht kexit bcrfnm ,jktt rjhjnrbt b cfvst gjyznyst ajhvs pfghjcf. njbn nfr;t exbnsdfnm, xnj xtv ,jkmit lkbyf ghjldbuftvjuj pfghjcf, ntv vtymit dthjznyjcnm njuj, xnj lfyysq pfghjc ,elen cghfibdfnm d cktle.otv vtczwt, f pyfxbn, dthjznyjcnm gjkexbnm c ytuj [jnm rfrjq-nj nhfabr ytdtkbrf.

ktrctq kabvjd, herjdjlbntkm jnltkf gjbcrjdjq htrkfvs futyncndf bynthytn-htrkfvs i-Media

kflbvbh fg[fyftd, cnfhibq vtytl;th jnltkf gjbcrjdjq htrkfvs futyncndf bynthytn-htrkfvs i-Media


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