ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ýnj nhtnmz xfcnm bp cthbb cnfntq (Ïhjdthrf afrnjhjd hfy;bhjdfybz gjbcrjdjq cbcntvs Google, Ècgjkmpjdfybt rk.xtds[ ckjd d pfujkjdrt cnhfybws),
d rjnjhjq vs bpexftv b ghjdthztv yfb,jktt df;yst afrnjhs hfy;bhjdfybz d
Google. Ôfrnjhs, r rjnjhsv vs j,hfnbvcz d 'njq cnfnmt, drk.xf.n d ct,z
bcgjkmpjdfybt rk.xtds[ ckjd d bvtyb ljvtyf b fyrjhf[.
Äheubt afrnjhs, rjnjhst cfvjjxtdblys b gjkj;bntkmyj dkbz.n yf
hfy;bhjdfybt, ghtlgjkfuf.n yfgjkytybt «cnhfybws eybrfkmysv b frnefkmysv
rjyntynjv» (gjvybnt, rjyntyn – jcyjdf dctuj). Ítn ytj,[jlbvjcnb
ghjdthznm 'njn afrnjh, gjcrjkmre df;yj, xnj,s dct dt,-cnhfybws ,skb
gjktpys lkz gjkmpjdfntktq b bvtkb eybrfkmysq rjyntyn.
Ècgjkmpjdfybt rk.xtds[ ckjd d bvtyb ljvtyf
Ècgjkmpjdfybt rk.xtds[ ckjd d bvtyb ljvtyf ,skj b jcnftncz yf
ctujlyziybq ltym pkj,jlytdysv djghjcjv; lj cb[ gjh ghjljk;f.ncz lt,fns
jnyjcbntkmyj njuj, zdkztncz kb bcgjkmpjdfybt rk.xtds[ ckjd d bvtyb
ljvtyf df;ysv afrnjhjv hfy;bhjdfybz d Google. ß gjvy., rfr SEO-'rcgthns
endth;lfkb, xnj bcgjkmpjdfybt rk.xtds[ ckjd d ljvtyt kbim d vfkjq
cntgtyb dkbztn yf htpekmnfns hfy;bhjdfybz. Íj ceotcndetn ,jkmifz
dthjznyjcnm njuj, xnj d ubgthccskrt ,eltn bcgjkmpjdfnmcz bvz ljvtyf d
rfxtcndt fyrjhf. Òfrbv j,hfpjv, rk.xtdst ckjdf, rjnjhst bcgjkmpe.ncz d
bvtyb ljvtyf, dtlen ytgjchtlcndtyyj r ghbdktxtyb. ,jkmijuj rjkbxtcndf
dytiyb[ ccskjr c ye;ysv fyrjhjv. Ñjukfcyj gjcktlytve bccktljdfyb.,
ghjdtltyyjve SEOMOZ*, bcgjkmpjdfybt rk.xtds[ ckjd d fyrjht zdkztncz
cfvsv df;ysv afrnjhjv hfy;bhjdfybz d Google. ß ghjdthbk ghfdlbdjcnm
'njuj endth;ltybz d gthdjq cnfnmt.
Ífghbvth, d dscjrjrfxtcndtyys[ rfnfkjuf[ bkb lheub[ cfqnf[, vyjubt
dt,vfcnthf b lf;t ,kjuths dct tot ghtlgjxbnf.n bcgjkmpjdfnm ccskre, d
rjnjhjq cjlth;bncz bvz ljvtyf d rfxtcndt fyrjhf.
Ífghbvth:
http://seocity.net/
Àyrjh lkz 'njq ccskrb ,eltn dsukzltnm cktle.obv j,hfpjv: http://seocity.net/
Ýnjn fyrjh cjlth;bn df;yjt rk.xtdjt ckjdj «seo».
Áeltn bynthtcyj bpexbnm, rfrjt dkbzybt jrfpsdftn bcgjkmpjdfybt
rk.xtds[ ckjd d bvtyb ljvtyf yf hfy;bhjdfybt d Google. Â htpekmnfnt
yfituj bccktljdfybz vs epyftv, zdkztncz kb vytybt 'rcgthnjd dthysv.
Ïhjdthrf frnefkmyjcnb bcgjkmpjdfybz rk.xtds[ ckjd d ljvtyt rfr afrnjhf hfy;bhjdfybz
Ìs ,eltv bcgjkmpjdfnm cktle.obq vtnjl bccktljdfybz:
Øfu 1: Âs,thbnt 10 rjyrehtynjcgjcj,ys[ rk.xtds[ ahfp (ldf ckjdf).
Øfu 2: Â gjbcrjdjq dslfxt Google, bp gthdjq
ldflwfnrb, ds,thbnt b gjcxbnfqnt rjkbxtcndj ccskjr, cjlth;fob[ d bvtyb
ljvtyf [jnz ,s jlyj ckjdj bp ds,hfyyjq dfvb rk.xtdjq ahfps.
Ífghbvth, tckb bcrjvfz rk.xtdfz ahfpf – mobile phone, nj
nfrbt ccskrb rfr www.mobileburn.com, nj;t exbnsdf.ncz, gjcrjkmre
cjlth;fn d ljvtyt ckjdj «mobile».
Øfu 3: Ïjcxbnfqnt xbckj ccskjr c njxysv cjdgfltybtv
bcrjvjq rk.xtdjq ahfps d bvtyb ljvtyf. Ífghbvth, tckb nfrjt cjxtnfybt
«commercial mortgage», nj gjkysv cjdgfltybtv ,elen cxbnfnmcz ccskrb
nbgf www.commercialmortgage.net.
Øfu 4: Ïhbcdjbv pyfxtybz. Ïhb ytgjkyjv cjdgfltybb
ccskrf gjkexftn 1 ,fkk. Ïhb gjkyjv – d 3 hfpf ,jkmit. Íj 'nj ghbvthyst
wbahs, Google vj;tn ghbcdfbdfnm b ,jktt dscjrbt pyfxtybz.
Ðtpekmnfns:
Ïthdfz rjkjyrf – bcrjvst rk.xtdst ahfps; jyb rjyrehtynjcgjcj,ys b xfcnj pfghfibdf.ncz gjkmpjdfntkzvb.
Ânjhfz rjkjyrf «contains at least one word» jnhf;ftn rjkbxtcndj
cfqnjd c gthdjq ldflwfnrb gjbcrjdjq dslfxb Google, d bvtyb ljvtyf
rjnjhs[ cjlth;bncz [jnz ,s jlyj ckjdj bp rk.xtdjq ahfps.
Òhtnmz rjkjyrf «contains exact keyword in domain name» jnhf;ftn
rjkbxtcndj cfqnjd c gthdjq ldflwfnrb gjbcrjdjq dslfxb Google, d bvtyb
ljvtyf rjnjhs[ cjlth;bncz dcz bcrjvfz rk.xtdfz ahfpf (gjkyjt
cjdgfltybt).
 xtndthnjq rjkjyrt jnhf;tys pyfxtybz, rjnjhst vs ghbcdfbdfkb
ccskrfv pf gjkyjt cjdgfltybt rk.xtdjq ahfps d bvtyb ljvtyf. È lkz njuj,
xnj,s cltkfnm tot ,jkmibq frwtyn yf df;yjcnb gjkyjuj cjdgfltybz, vs
dpzkb pyfxtybz c nhtnmtq rjkjyrb b edtkbxbkb b[ d 3 hfpf.
 gznjq rjkjyrt (dsltktyf ;tknsv wdtnjv) jnhf;tyj cevvfhyjt
rjkbxtcndj cfqnjd c cjdgfltybtv jlyjuj ckjdf bp rk.xtdjq ahfps d bvtyb
ljvtyf b cfqnjd c gjkysv cjdgfltybtv.
Ïjcktlyzz rjkjyrf – rjkbxtcndj gjpbwbq gjbcrjdjq dslfxb d Google, rjnjhst vs hfccvfnhbdfkb d ghbvtht (ds,jhrf bp 20 gjpbwbq).
Ñevvfhyjt rjkbxtcndj cfqnjd c cjdgfltybtv jlyjuj ckjdf bp rk.xtdjq
ahfps d bvtyb ljvtyf b ccskjr c gjkysv cjdgfltybtv – 105
(5+6+6+16+10…). À j,ott xbckj gjpbwbq d gjbcrjdjq dslfxt d Google – 200
(20[10, nfr rfr hfccvfnhbdfkbcm 10 rk.xtds[ ahfp).
Ïjcxbnftv rjkbxtcndj ccskjr, dpzns[ bp gthdjq ldflwfnrb gjbcrjdjq
dslfxb Google, rjnjhst bcgjkmpe.n rk.xtdst ckjdf d bvtyb ljvtyf (d
ghjwtynyjv cjjnyjitybb):
% = 105/200 =52.50%
Ïj vytyb. 'rcgthnjd, htpekmnfns bccktljdfybz rjnjhs[ jge,kbrjdfys yf
seomoz.org*, gjrfpfntkm pyfxbvjcnb nfrjuj afrnjhf rfr bcgjkmpjdfybt
rk.xtds[ ckjd d bvtyb ljvtyf cjcnfdkztn 60%. Ìj;yj crfpfnm, xnj yfib
htpekmnfns ,jktt bkb vtytt c[j;b.
Ðtrjvtylfwbb: Åckb 'nj djpvj;yj, nj dfi ljvty
ljk;ty cjlth;fnm gjkye. rk.xtde. ahfpe (tckb ds [jnbnt bpexbnm lfyye.
ntve ,jktt nofntkmyj, nj nfr;t vj;tnt ghjxtcnm ytrjnjhst cjdtns gj gjl,jhe bvtyb ljvtyf). Òfrjt bcgjkmpjdfybt gjkyjq rk.xtdjq ahfps d ljvtyt lftn ytrjnjhjt ghtbveotcndj d hfy;bhjdfybb, jcj,tyyj d ,eleotv.
Ïjlevfqnt ldf;ls, jcj,tyyj tckb ds zdkztntcm ghtlcnfdbntktv
rjvgfybb, rjnjhfz ye;lftncz d ghjldb;tybb cdjtuj ,htylf chtlb rkbtynjd
b j,otcndtyyjcnb. Â 'njv ckexft bcgjkmpjdfybt yfpdfybz dfitq rjvgfybb d
,eleotv vj;tn gjvjxm d ghjldb;tybb tt d Èynthytnt (dcgjvybnt Yahoo,
Microsoft, Google b Amazon – jyb bcgjkmpjdfkb d bvtyb ljvtyf yt
rk.xtdst ckjdf, f yfpdfybz b[ rjvgfybq). Ájkmibycndj ,kjuthjd yt bvt.n
cj,cndtyyjuj ,bpytcf, nfrbv j,hfpjv, jyb vjuen htubcnhbhjdfnm ljvtyf, d
rjnjhjv cjlth;fncz b[ rk.xtdst ckjdf.
Ïhtljcntht;tybt: Ïthtyfcsotybt ljvtyf rk.xtdsvb
ckjdfvb vj;tn ghbdtcnb r njve, xnj Google gjcxbnftn dfi cfqn cgfvjv.
Êfr, yfghbvth:
i-have-a-very-long-targeted-keywords-for-seo-purposes-in-google-to-get-benefits-from-domain-name-importance.com.
Ïhjlevsdfqnt dct nofntkmyj.
Êk.xtdst ckjdf d fyrjht dyenhtyyb[ ccskjr
Ñhtlb lheub[ afrnjhjd hfy;bhjdfybz gjbcrjdjq cbcntvs, gthtxbcktyys[
yf SEOMOZ*, 'njn afrnjh bvttn gjrfpfntkm pyfxbvjcnb 55% (ljdjkmyj
dscjrbq gjrfpfntkm). ×nj 'nj pyfxbn? Â[jlzobt ccskrb, rjnjhst blen c
lheub[ cfqnjd yf dfi, vjuen bcgjkmpjdfnm rk.xtdst ckjdf d cdjb[
fyrjhf[. Çltcm vs ujdjhbv j, fyrjhf[ nt[ ccskjr, xnj bc[jlzn c jlyjq
cnhfybws dfituj cfqnf yf lheue..
Èpexbnt c[tve hfcgjkj;tyye. yb;t:
Íf 'njq c[tvt d rfxtcndt ghbvthf rk.xtds[ ckjd ,skj dpznj cktle.ott ckjdjcjxtnfybt: «link building tips».
Íf jgnbvbpbhjdfyye. cnhfybwe dfituj cfqnf
(yourwebsite.com/linktips.htm) cnjbn ccskrf c lheujuj cfqnf
(otherwebsites.com), d fyrjht rjnjhjq bcgjkmpetncz ye;yfz rk.xtdfz
ahfpf “link building tips”.
Ïjvbvj 'njuj, nfr;t ceotcndetn b dyenhtyyzz ccskrf, erfpsdf.ofz c
ukfdyjq cnhfybws dfituj cfqnf (yourwebsite.com), rjnjhfz nfr;t
bcgjkmpetn d fyrjht ye;ye. rk.xtde. ahfpe “link building tips”.
Ècgjkmpjdfybt dyenhtyyb[ ccskjr vj;tn j,ktuxbnm gjkmpjdfntkzv
dpfbvjltqcndbt c dfibv cfqnjv, gjcrjkmre 'nj gjvjuftn cltkfnm yfdbufwb.
gj cfqne ,jktt elj,yjq.
Âjn [jhjitt ghfdbkj: cnhfybws, yf rjnjhst ds
jhbtynbhetnt dytiybt b dyenhtyybt ccskrb ljk;ys ,snm jlyb b nt ;t
(cjdgflfnm). Ýnj j,tcgtxbn cdjtuj hjlf gjcktljdfntkmyjcnm b edtkbxbn
gjrfpfntkm htktdfynyjcnb jgnbvbpbhjdfyys[ cnhfybw.
Äfdfqnt ghjdthbv, zdkztncz kb yfit ghtlgjkj;tybt dthysv. Âjcgjkmpetvcz cktle.obv vtnjljv:
1. Âs,thtv gznm rjyrehtynjcgjcj,ys[ rk.xtds[ ahfp (yfghbvth,
«commercial mortgages», «penny stocks», «samsung lcd tv», «exercise
bike» b «seo services»).
2. În,thtv cnhfybws, rjnjhst pfybvf.n gthdst gjpbwbb d gjbcrjdjq dslfxt gj rf;ljq bp 'nb[ rk.xtds[ ahfp.
3. Ñltkftv ds,jhre bp 10 ckexfqys[ cnhfybw/dyenhtyyb[ cnhfybw cfqnf.
4. Ópyftv crjkmrj bp 10 jnj,hfyys[ yfvb cnhfybw ccskf.ncz yf
cnhfybwe, rjnjhfz pfybvftn gthde. gjpbwb. d Google. Ífghbvth, tckb
hfy;bhetvfz cnhfybwf www.businessfinance.com/commercial-mortgages.htm,
nj jn,thtv 10 cnhfybw cfqnf businessfinance.com b gjcvjnhbv, crjkmrj
cnhfybw bp 'nb[ 10 ccskf.ncz yf
www.businessfinance.com/commercial-mortgages.htm.
5. Ïhjfyfkbpbhetv, cltkftv dsdjl b lflbv htrjvtylfwbb.
Àyfkbp b htpekmnfns ghjdthrb 'aatrnbdyjcnb bcgjkmpjdfybz rk.xtds[ ckjd d ntrcnt d[jlzob[ ccskjr
Ðtpekmnfns:
Ðtpekmnfns ytj;blfyyst.
Òjkmrj 24% cnhfybw, bp jnj,hfyys[ yfvb 10 lkz rf;ljq
rjyrehtynjcgjcj,yjq rk.xtdjq ahfps, ccskf.ncz yf cnhfybwe, rjnjhfz
pfybvftn gthdjt vtcnj d Google.
24% - ckbirjv ybprbq gjrfpfntkm pyfxbvjcnb lfyyjuj afrnjhf gj chfdytyb. c gjrfpfntktv d 55%, rjnjhsq lftn SEOMOZ*.
Ðtrjvtylfwbb: dfib cnhfybws vjuen ljcnbxm gthds[
gjpbwbq d gjbcrjdjq dslfxt b ,tp bcgjkmpjdfybz rk.xtds[ ckjd d fyrjhf[
dyenhtyyb[ ccskjr, rjnjhst dtlen yf 'nb jgnbvbpbhjdfyyst cnhfybws.
Ýnj bvtyyj njn ckexfq, xnj vs b yf,k.lfkb d ghbvtht. Âjn ,jktt
gjlhj,ysq ghbvth lkz rk.xtdjq ahfps «exercise bike» d Google.com d ÑØÀ.
Ðtrjvtylfwbb Google jnyjcbntkmyj nt[ybxtcrjq xfcnb b rfxtcndf nfr;t ,elen exbnsdfnmcz d 'njv ckexft.
Ècgjkmpeqnt rk.xtdst ckjdf d ntrcnt dyenhtyyb[ ccskjr njkmrj d njv
ckexft, rjulf 2 cnhfybws (cnhfybwf, c rjnjhjq bltn ccskrf, b cnhfybwf,
yf rjnjhe. ccskf.ncz) hjlcndtyys.
 'njv ckexft 'nj gjvjuftn gjkmpjdfntkzv dpfbvjltqcndjdfnm c cfqnjv.
Àkujhbnvs Google cgjcj,ys hfcgjpyfnm cltkfyf kb nf bkb byfz
dyenhtyyzz ccskrf c wtkm. eghjotybz hf,jns c cfqnjv bkb ;t xbcnj c
wtkm. jgnbvbpfwbb.
Êjycnfynby Ìtkmybrjd, ,kju SEO Ôbkjcjabz jn Bormaley
Ïthtdjl vfnthbfkjd: SeoChat.com
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