|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
În htlfrwbb: Â SEO, rfr d k.,jq jnhfckb, tcnm
cdjb cgtwbabxtcrbt nthvbys b ghjatccbjyfkbpvs. È ckj;yj ,sdftn ntv, rnj
d lfyyjq ntvt njkmrj yfxbyftn hfp,bhfnmcz, yfghbvth, «vjkjlsv» rkbtynfv
SEO-rjvgfybq. Ñkj;bdibqcz «zpsrjdjq ,fhmth» vt;le jgnbvbpfnjhfvb b b[
pfrfpxbrfvb gjvj;tn ghtjljktnm lbhtrnjh gj vfhrtnbyue jlyjq bp SEO-rjvgfybb.
Ódf;ftvst rkbtyns rjvgfybq gj gjbcrjdjve ghjldb;tyb.
cfqnjd! Ífdthyzrf, ghb j,otybb c Âfvb vtytl;ths, kb,j ytgjchtlcndtyyj
«jgnbvbpfnjhs» 'nb[ rjvgfybq ytjlyjrhfnyj bcgjkmpjdfkb ckjdf, cvsck
rjnjhs[ Âfv yt cjdctv, vzurj ujdjhz, gjyznty. Äfyyfz cnfnmz ghbpdfyf
hfp]zcybnm cvsck ;fhujyys[ ckjd SEO-ntvfnbrb lf;t cjdctv lfktrbv jn SEO
k.lzv.
Ïhjcbv djcghbybvfnm dct yb;tbpkj;tyyjt bcrk.xbntkmyj yf ghfdf[ .vjhf!
Ènfr, gjt[fkb:
• SEO – ckjdj bp nht[ ,erd. À,,htdbfnehf jn Search engine optimization – jgnbvbpfwbz gjl gjbcrjdst cbcntvs.
• Seoiybr – xtkjdtr, rjnjhsq jceotcndkztn SEO (pf ytbvtybtv lheujq hf,jns).
• Àg
– j,yjdktybt gjpbwbq d gjbcrjdjq cbcntvt. Ñeotcndetn ltktybt yf «gkj[jq
fg» b «[jhjibq fg». Î,sxyj d ckexft «gkj[juj fgf» lkz rkbtynf
ghjbc[jlbn cvtyf fkujhbnvf.
• Ájn – hj,jn, ghjuhfvvf, hf,jnf.ofz gj fkujhbnve b
pflfyyjve yf,jhe ltqcndbq. Î,sxyj [jlbn gj ccskrfv. Ít pf[jlbn yf cfqn,
rjulf njn d ,fyt.
• Á'rb – ccskrb, gjcnfdktyyst yf cfqn rkbtynf. ×fcnj Seoiybrb ujdjhzn, xnj jyb jndfkbkbcm.
• Â ,fyt
– ;fkm ,tp dtybrjd. Òfr ujdjhzn j nfrjv cjcnjzybb cfqnf, rjulf tuj ytn
d cgbcrt cfqnjd gjbcrjdbrf lkz dslfxb. À 'nj jxtym gkj[j b lkz
seoiybrf, b lkz rkbtynf! Ýnj, gj cenb, nj ;t cfvjt, rfr tckb ,s e dfc
,s jnj,hfkb ghfdf: fdnjvj,bkm dhjlt ,s tcnm, yj pfxtv jy ntgthm?
• Â ytgjnt – ccskrf yt exbnsdftncz ,jnjv. Çhz regbkb…
• Â njgt – ujdjhzn, rjulf cfqn yf[jlbncz d ltcznrt gjbcrjdbrf gj jghtltktyyjve pfghjce! Ïjplhfdkztv, ;bpym elfkfcm!
• Âtc
– d bythwbfkmyjq cbcntvt jncxtnf cjdgflftn c cbkjq nz;tcnb b
ghjgjhwbjyfkty vfcct b ecrjhtyb. cdj,jlyjuj gfltybz. Íe f d SEO 'nj
dctuj kbim rhbnthbq pyfxbvjcnb ccskrb/cfqnf b n.g.
• Âpktntnm – htprj ekexibnm gjpbwbb gj ckjdfv d gjbcrjdbrt gjckt fgf.
• Âslfxf – htpekmnfn gjbcrjdjq jgthfwbb.
• Âsgfk – j,sxyj ujdjhzn gjckt «gkj[juj fgf», rjulf ckjdj cyb;ftn gjpbwbb d dslfxt b gthtcnftn yf[jlbnmcz d njgt.
• Âscjrjxfcnjnybr – ckj;yjt lkz ghjldb;tybz ckjdj.
• ÃÑ – yt jxtym [jhjibq cfqn…
• Ädb;jr – «cthlwt» cfqnf, nfr;t yfpsdf.n ckj;ysv ckjdjv ÖÌÑrf.
• Äjh
– «ljhdtq», cfqn - d[jlyfz cnhfybwf lkz gthtyfghfdktybz gjkmpjdfntkz yf
jcyjdyjq cfqn. Â gjcktlytt dhtvz dct xfot jgnbvbpfnjhs ujdjhzn: «dct
vjb ljhs d ,fyt».
• Æbhyzr – dscjrfz cntgtym dtcf ccskrb/cfqnf.
• Çthrfkj – d ytv k.,jq cfqn edblbn cdjt jnhf;tybt. Ïj cenb, 'nj le,kbrfn cfqnf c lheubv ljvtyysv bvtytv.
• Êfgxf
– yf,jh wbathjr b ,erjdjr, rjnjhst ghtlkfuftncz ddtcnb dhexye., lkz
pfobns rfrjq-kb,j bynthytn ajhvs jn fdnjvfnbxtcrb[ htubcnhfwbq.
• Êkjfrbyu – gjlvtyf cnhfybw cfqnf lkz ,jnf. Î,sxyj ghb bcgjkmpjdfybb lfyyjuj vtnjlf seoiybrb ujdjhzn: «phz rkjfxbk… ntgthm z d ,fyt».
• Êjyntyn – yfgjkytybt cfqnf ntrcnfvb b rfhnbyrfvb.
• Ëbyr – ccskjxrf yf cfqnt.
• Ìjhlf - ukfdyfz cnhfybwf cfqnf. Îcj,j ghbdtncnde.ncz «;bhyst vjhls».
• Ífueukbnm – ddtcnb gjbcrjdsq pfghjc d cnhjre gjbcrf Google.
• Ífrkbrfnm
– djcgjkmpjdfnmcz vtnjljv «crkbrbdfybz», n.t. cgtwbfkmyjuj yf;fnbz gj
htrkfvysv j,]zdktybzv c wtkm. «j,tpltyt;bnm» rjyrehtynf d[jkjcne..
• Íbprjxfcnjnybr – kturjt lkz ghjldb;tybz ckjdj. Î,hfnyjt jn «dscjrjxfcnjnybr».
• Îndfkbkbcm – nfr ujdjhzn ghj ,'rb, rjnjhst gthtcnfkb exbnsdfnmcz ,jnjv gjbcrjdbrf.
• Ïtcjxybwf – abkmnh gjbcrjdbrf Google.com (Sand Box) lkz yjds[ cfqnjd, pfnhelyz.obq b[ ghjldb;tybt. Î,sxyj jgnbvbpfnjh dfkbn dct yf ytuj.
• Ïkfnjy – Ïkfnjy Ùerby – crfpjxysq gthcjyf; cke;,s gjllth;rb ßyltrcf.
• Ïjbcrjdbr – gjbcrjdfz cbcntvf.
• Ïjvjqrf
– cfqn, cgtwbfkmyj cjplfyysq lkz hfpvtotybz yf ytv ccskjr yf dytiybt
htcehcs. «Âsrbyenm yf gjvjqre» - jpyfxftn, hfpvtcnbnm yf ytv ccskre.
• Ïepjvthrf – e rjuj ,jkmit? Îpyfxftn k.,jq htqnbyu d ctnb Èynthytn.
• Ðfvf – gjbcrjdfz cbcntvf «Ðfv,kth». Ðfv,kth bpexf.n lf;t ltnb d irjkt: «Ìfvf vskf Ðfv,kth».
• Ðtlbhtrn
– ckj;yjt gjyznbt, jpyfxf.ott, xnj Seoiybr gsnftncz pfgelhbnm Âfv
vjpub… Ïj ghjcnjve, jpyfxftn fdnjvfnbxtcrjt gthtyfghfdktybt
gjkmpjdfntkz c jlyjq cnhfybws cfqnf yf lheue.. Î,sxyj r htlbhtrne
ghbkfuf.n wbahs 301, 302,…
• Ðj,jnc – nfr ujdjhzn j afqkt bycnherwbq gjbcrjdsv cbcntvfv robots.txt.
• Ñfgf – ccskjxyfz ,bh;f Sape. Ë.,bvsq bycnhevtyn seoiybrf.
• Ñfntkkbn
– ljgjkybntkmysq ntvfnbxtcrbq cfqn, cjplfyysq lkz hfcrhenrb jcyjdyjuj.
Ñtqxfc vyjubt seoiybrb ujdjhzn: «vyjuj vjb[ cfntkkbnjd d ,fyt».
• ÑÄË – cfqn lkz k.ltq. Ítgkj[jq nfrjq cfqnbr.
• Ñthg – Search Engine Result Page – xnj e yjhvfkmys[ k.ltq jpyfxftn cnhfybwe dslfxb gjbcrjdbrf.
• Ñrdjpyzr – ccskrf cj dct[ cnhfybw cfqnf ,tp bcrk.xtybz.
• Ñvtyf fkujhbnvf
– ghjwtcc, bybwbbhjdfyysq gjbcrjdjq cbcntvjq, j,sxyj cjghjdj;lf.obqcz
cbkmysvb rjkt,fybzvb gjpbwbq cfqnjd d gjbcrt. Î,sxyj seoiybrb
gjkmpe.ncz lfyysv nthvbyjv ghb «gkj[jv fgt» bkb ghb ytljdjkmcndt
rkbtynf htpekmnfnjv.
• Ñybggtn – yt,jkmijq ntrcnbr, gjzdkz.obqcz d htpekmnfnf[ dslfxb gjl ntrcnjv ccskrb yf cfqn.
• Ñj[hfytyrf – rjgbz cnhfybws cfqnf, cjlth;fofzcz e gjbcrjdbrf.
• Ñgfv – dct gkj[jt, xnj tcnm d Èynthytnt…
• nÈÖ – ntvfnbxtcrbq byltrc wbnbhjdfybz ßyltrcf. Ñv. gepjvthrf.
• Òhfa – gjctnbntkb, ghbitlibt yf cfqn.
• Óktntk – nj ;t cfvjt, xnj b «dsgfk», njkmrj lfkmit…
• Þpf,bkbnb – ckj;ysq nthvby, jpyfxf.obq elj,cndj gjkmpjdfybz cfqnjv.
• ÖÌÑrf – CMS (content management system) – nfr;t yfpsdf.n «ldb;jr» bkb «flvbyrf» - cbcntvf eghfdktybz cfqnjv.
• ß – cjdctv rhfnrjt ghjbpdjlyjt jn ßyltrc.
• ßÊ – rfnfkju ßyltrcf.
• ßif – jgznm ;t ßyltrc, njkmrj ,jktt edf;bntkmyj.
Ìfrcbv Êjktcjd, lbhtrnjh gj vfhrtnbyue rjvgfybb Russian Promo.
|
