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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ñnfnmz gjcdzotyf SEO felbne, rjnjhsq gjpdjkbn dszdbnm zdyst b yt zdyst jib,rb jgnbvbpfwbb, byltrcfwbb b j,otq hf,jns cfqnf. Ásdf.n ckexfb, rjulf kjvftim ujkjde yfl ghbxbyjq njuj, gjxtve ghjldb;tybt cfqnf yt zdkztncz ecgtiysv. Íj rfr njkmrj jib,rf yf[jlbncz – dc¸ cnfyjdbncz yf cdjb vtcnf. Ðfccvjnhtd dct geyrns jwtyrb jgnbvbpfwbb vj;yj yfqnb ckf,st vtcnf cfqnf b “gjlrhenbnm” b[. Ðfccvjnhbv dc¸ gj gjhzlre. Ïkfy cnfnmb: - Ïhjdthrf yf ghbcencndbt d ÏÑ
- Ïhjdthrf byltrcfwbb cnhfybw
- Ïhjdthrf yf pfghto¸yyst vtnjls ghjldb;tybz
- Îwtyrf jhbubyfkmyjcnb rjyntynf
- Ïhjdthrf yf jib,rb d HTML rjlt
- Àyfkbp hf,jns [jcnthf
- Ïhjdthrf dyenhtyytq jgnbvbpfwbb
- Îwtyrf cfqnf ukfpfvb ÏÑ
- Ïhjdthrf htubjyfkmyjq pfdbcbvjcnb
Ïthtl ghjxntybtv cnfnmb htrjvtyle. b ,snm d rehct yjds[ cnfntq, j rjnjhs[ ds ,eltnt epyfdfnm chfpe gjckt b[ ge,kbrfwbb! Ïhjdthrf yf ghbcencndbt d ÏÑ Ïthdsv ltkjv ghjdthbv cfqn yf ghbcencndbt d gjbcrjds[ cbcntvf[. Ïjkexbnm htpekmnfn vj;yj, gjcvjnhtd, tcnm kb cnhfybws cfqnf d byltrct (dvtcnj site.ru dgbcsdftv cdjq ljvty): ßyltrc – Ïjyb;tybt d hfy;bhjdfybb Ãeuk – Ðfv,kth – Åckb ghbcencndetn 1 b ,jktt cnhfybw – cfqn yf[jlbncz d ÏÑ, nj tcnm byltrcfwbz tcnm. Åckb t¸ ytn, nj lj,fdkztv: ßyltrc – Ãeuk – Ðfv,kth – Â nt[ ckexfz[, rjulf lj,fdktybt d ÏÑ pfghtotyj – crjhtq dctuj ljvty pf,fyty. Î, 'njv xbnfqnt d lheujq cnfnmt. Ïhjdthrf byltrcfwbb cnhfybw Ïhjdthbd yf ghbcencndbt d ÏÑ, jwtybdftv rjkbxtcndj cnhfybw, exfcnde.ob[ d gjbcrt. Åckb cfqn jnyjcbntkmyj yjdsq, nj dct[ cnhfybw d byltrct vj;yj b yt j;blfnm. Îlyfrj, tckb cfqne ytcrjkmrj vtczwtd, b rjkbxtcndj vtymit njuj, rjnjhsv j,kflftn cfqn, nj djpvj;ty hzl ghbxby: - Ñfqn yf[jlbncz gjl abkmnhjv ÀÃÑ
ÏÑ – ßyltrc, rjk-dj cnhfybw d byltrc ujhfplj vtymit “kjrfkmyjuj” rjkbxtcndf, gj chfdytyb. c Ãeukjv. - Ít exn¸yyst cnhfybws pfghtotys r byltrcfwbb
kb,j xthtp robots.txt, kb,j xthtp vtnfntub pfghtnf – <META CONTENT=”NOINDEX,NOFOLLOW”> Încencndbt ltrkfhfwbb <!DOCTYPE>, yt dfkblyfz rjlbhjdrf - Äheubt dyenhtyybt b dytiybt afrnjhs
Äe,kbhjdfyysq rjyntyn, ,jkmijt rjk-dj ÂÑ, yt gjllth;bdftvsq ajhvfn ljrevtynf b n.l. Ñjdtne. lj,fdbnm cfqn d f b ghjcktlbnm, rfrbt cnhfybws yt ,skb ljgeotys r byltrcfwbb b gjxtve. Ïjcvjnhtnm vj;yj d uhfat “Ècrk.xtyj hj,jnjv”. Ïhjdthrf yf pfghto¸yyst vtnjls ghjldb;tybz Ñnhflfnm cfqn vj;tn jn pfghto¸yys[ vtnjljd ghjldb;tybz, rjnjhst vjukb ,snm ghbvtytys b ,tp dfituj exfcnbz. Ðfcghjcnhfytys: - ytxbnftvsq gjkmpjdfntktv bkb crhsnsq ntrcn
Ñjdgfltybt wdtnf ntrcnf b ajyf. Îxtym uhe,sq b x¸hysq cgjcj, j,vfyf ÏÑ. Ífrfpsdftncz yf hfp. Ïhjdthbnm vj;yj dbpefkmyj, yf;fd CTRL+A, tckb dsltkbncz ntrcn, rjnjhjuj yt dblyj, nj tuj wdtn cjdgflftn c wdtnjv ajyf. - Êkjfrbyu (jn fyuk. cloaking – vfcrbhjdrf, erhsnbt)
Ðfpkbxbt byajhvfwbb, rjnjhfz dslf¸ncz gjkmpjdfntk. b ÏÑ. Òj tcnm ÏÑ dblbn jlye cnhfybwe (yfgbxrfyye. rk.xfvb), f gjkmpjdfntkm – lheue. ([jhjij jgnbvbpbhjdfyye. b xbnftve.). Òt[ybxtcrb htfkbpetncz dtcmvf yt ghjcnj. Ïj'njve ghjdthztv, xnj,s jcyjdyst cnhfybws cjlth;fkb njn ;t ntrc, rjnjhsq dblbn ÏÑ. Ïhjdthzqnt cjjndtncndbt ÊÝØf r ntreotve cjcnjzyb. (pfvtybnm ljvty yf cdjq) – Ýnj cnhfybws cfqnf, rjnjhst jgnbvbpbhjdfys gjl rjyrhtnyst pfghjcs gen¸v gjdsitybz gkjnyjcnb rk.xtds[ ckjd r j,otve ntrcne. Ïhbpdfys lkz ghbdktxtybz nhfabrf c ÏÑ. Ïhjdthzqnt, yt zdkz.ncz kb cnhfybws dfituj cfqnf ljhdtzvb b yt ccskf.ncz kb jyb yf dfi cfqn (gjke.vjh). Äfyysq x¸hysq vtnjl ckfdbncz ntv, xnj gjckt ljcnb;tybz frwtgnjhjv dth[yb[ gjpbwbq gj rjyrehtynysv pfghjcfv b ghbdktxtybz nhfabrf – jy htprj vtyztn cjlth;fybt njq ;t cnhfybws, xnj ghbdjlbn r rjcjve dpukzle cj cnjhjys ÏÑ. Ïhjdthzqnt cjjndtncndbt ÊÝØf r ntreotve cjcnjzyb. (pfvtybnm ljvty yf cdjq) – Î,vty ccskrfvb nfr ;t rfhftncz ÏÑ. Ðfpvtofz jndtnye. ccskre yf cnhfybwf[ cfqnf – ds gjdsiftnt rjkbxtcndj ÂÑ (dytiyb[ ccskjr). Òtv cfvsv lf¸nt gjdjl ÏÑ cxbnfnm dfi cfqn – kbyrjgjvjqrjq. Ïhjdthbnm ÂÑ vj;yj cthdbcjv – - · Èp,snjxyjt fdnjvfnbxtcrjt gthtyfghfdktybt (htlbhtrns)
Ñnhfybws cfqnf bcgjkmpe.n htlbhtrn rjljd – 301, 302, 303. Ñnjbn bcgjkmpjdfnm njkmrj d ckexft gthtyjcf flhtcjd cnhfybw. Îwtyrf jhbubyfkmyjcnb rjyntynf Ít jhbubyfkmysq rjyntyn zdkztncz dtcjvsv drkfljv d ghbvtytybt cfyrwbq jn ÏÑ. Âshf;ftncz: Äe,kbhjdfyyst cnhfybws jlyjuj ljvtyf ghjcnj bcrk.xf.ncz bp byltrcf, nfr ;t rfr b yt ye;yst (gj vytyb. ßyltrcf). Ïhbvth: fh[bds cfqnf, ntub, he,hbrb, htpekmnfns gjbcrf, dthcbb lkz gtxfnb. Âct 'nb cnhfybws cjlth;fn d ct,t rjyntyn, rjnjhsq gjdnjhztncz, jnyjcbntkmyj ghzvjuj flhtcf cnhfybws. Èp,t;fnm abkmnhf vj;yj pfrhsd cnhfybws vtnfntujv <META NAME=”ROBOTS” CONTENT=”NOINDEX “>, kb,j erfpfd pfghtn d afqkt robots.txt Òj tcnm ÏÑ yt lf.n dscjrj hfy;bhjdfnmcz cfqne c yteybrfkmysv rjyntynjv. Âscjrb[ gjpbwbq vj;yj yt ;lfnm. Ïhjdthbnm rjyntyn yf jhbubyfkmyjcnm vj;yj vyj;tcndjv ghjuhfvv b cthdbcjd. Ífb,jktt hfcghjcnhfytyf – . Â,bd flhtc cfqnf bkb dcnfdbd ntrcn d hexye. gjkexftv htpekmnfn, yfghbvth: 
 ckexft nfrjuj htpekmnfnf, tckb xedcndetnt, xnj gjpbwbb cfqnf yt dscjrbt – vtyztv ntrcn yf eybrfkmysq. Ïhjdthrf yf jib,rb d HTML rjlt Îib,rb d rjlt cfqnf nfr;t vjuen ytgjchtlcndtyyj dkbznm yf ghj,ktvs c byltrcfwbtq, gjpbwbzvb, ghjldb;tybtv. Ñfvsq ghjcnjq cgjcj, ghjdthbnm yf dfkblyjcnm rjlf vj;yj xthtp cthdbc – . Îcyjdyst uhe,st jib,rb HTML rjlf: - Încencndbt ltrkfhfwbb <!DOCTYPE>
Ätrkfhfwbq, jndtxf.ofz pf j,]zdktybt nbgf ljrevtynf, nj tcnm cjj,oftn rfre. dthcb. (X)HTML ds bcgjkmpetnt. Ÿ jncencndbt d hzlt ckexftd gfue,yj dkbztn yf rjhhtrnyjcnm ljrevtynf, xnj ghbdjlbn r ghj,ktvfv dpfbvjjnyjitybq c ÏÑ. yt ceotcndtyyst jib,rb, rjnjhst cktletn hfp,bhfnm c gjvjom. 'njuj cthdbcf. Ñjdtne. ghbdjlbnm rjl r dfkblyjve dble. Ïhjdthzqnt cfqn yf cjjndtncndbt rjlbhjdrb cfvjuj rjlf b erfpfyyjq rjlbhjdrt d vtnfntut: <meta http-equiv=”Content-Type” content=”text/html; charset=rjlbhjdrf“> Ítcjjndtncnde.obt rjlbhjdrb yfgjvbyf.n rkjfrbyu. Ásdf.n ckexfb, rjulf d rjlt ghb pfghtnt rfrjq-kb,j ÂÑ bkb yt ye;yjq byajhvfwbb c gjvjom. lfyyjuj ntuf, ghjcnj pf,sdf.n tuj pfrhsnm. Òtv cfvsv yfxbyfz c jnrhsnjuj ntuf b lj rjywf ljrevtynf – tuj byltrcfwbz d ßyltrct yt djpvj;yf. Ñktletn nofntkmyj ghjdthznm yf pfrhsnbt! Òfr ;t cktlbnt pf ntv, xnj,s dct dfib ntub ,skb pfrhsnsvb. Àyfkbp hf,jns [jcnthf  gthdjv ckexft – 'nj ghjdthrf crjhjcnb pfuheprb cfqnf. Íbprfz crjhjcnm jnlfxb byajhvfwbb jn cthdthf [jcnbyuf vj;tn ghbdtcnb r njve, xnj ÏÑ ,elen ghtyt,ht;bntkmyj jnyjcbnmcz r hfy;bhjdfyb. b byltrcfwbb dfituj cfqnf. Çflfd djghjc: “Çfxtv ÏÑ dsdjlbnm yf dscjrbt gjpbwbb cfqn, rjnjhsq uhepbncz jxtym ljkuj?”, vj;yj cfvjve ljlevfnm jndtn. Ïhjdthbnm crjhjcnm pfuheprb cfqnf b, cktljdfntkmyj, crjhjcnb cthdthf vj;yj xthtp . Âgbcsdfqnt dfi cfqn + cfqns dfib[ rjyrehtynjd b chfdybdfqnt htpekmnfns. Ájktt 3 ctreyl – cktletn chjxyj gthttp;fnm! Òfr;t cjdtne. jncktlbnm gtht,jb d hf,jnt cthdthjd [jcnthf. Ýnj vj;yj cltkfnm, ghjcvjnhtd kjub jib,jr (xbnfnm FAQ [jcnthf). Åcntcndtyyj, tckb cfqn ytcrjkmrj hfp d ltym ghjcnj dsrk.xftncz bp-pf njuj, xnj cthdth nthgbn ,jkmibt yfuheprb, nj cktletn cvtybnm cdjtuj [jcnthf. À tckb c,jq ghjbpjql¸n d vjvtyn bkb d ghtlldthbb fgltqnf dslfxb? Ìyjubt bcgsnsdf.n ghj,ktvs, gj'njve yf fyfkbp [jcnbyuf nj;t cktletn eltkbnm dhtvz. Ïhjdthrf xthtp Ïhbywbg hf,jns cthdbcf nfrjd, xnj bp hfpys[ njxtr vbhf (yf ctujlyz b[ ,jkmit 100 iner) ghjbpdjlbncz gthbjlbxtcrfz ghjdthrf ljcnegyjcnb cfqnf, d htpekmnfnt ghb “gfltybb” [jcnbyuf e Âfc ,eltn byajhvfwbz rfr yf zobrt, nfr b d dblt ÑÌÑ, 'nj gjpdjkztn ghjcnj c atthbxtcrjq crjhjcnm. yf,hfnm yjvth [jcnbyu ghjdfqlthf b htibnm ghj,ktve jgthfnbdyj.
Åcnm ghj,ktvs ghfdlf, yj jyb ybdtkbhe.ncz gk.cfvb nfrjuj gjl[jlf. Äjgecnbv tckb “kz;tn” rfyfk dyt Ðjccbb, pfhe,t;rf – tcntcndtyyj ,eltn cbuyfkbpbhjdfnm j ytljcnegyjcnb, yj d ÐÔ cfqn hf,jnfnm ,eltn. Òfr;t tcnm gjcnjzyyst jnxtns b “ryjgrf” c wbathrjq cevvfhyjq, crjkmrj d % dhtvtyb ,sk ljcnegty cfqn.
Òfr xnj htfkmyj htrjvtyle. gjnhfnbnmcz d 5$ b ,hfnm nfhba yf ytcrjkmrj cfqnjd  [jnz nfv b ahb dthcbz dhjlt ,s tcnm. Ñgfcb,j, MyOST, pf j,pjh cthdbcf Ïhjdthrf dyenhtyytq jgnbvbpfwbb Âyenhtyyzz jgnbvbpfwbz vj;tn cgjcj,cndjdfnm rfr gjdsityb. gjpbwbq cfqnf b byltrcfwbb, nfr b gjyb;tyb. d hfy;bhjdfybb. Ðfccvjnhbv jcyjdyst vjvtyns: Òtu H1 gjlhfpevtdftn jlyj d[j;ltybt d ljrevtyn, nfr rfr 'nj pfujkjdjr dth[ytuj ehjdyz. Ñhfdybnm vj;yj c pfujkjdrjv rybub, rjnjhsq gj cnfylfhne dcnhtxftncz 1 hfp. Ïjdnjhyjt d[j;ltybt vj;tn ghbdtcnb r njve, xnj ÏÑ ,elen c jgfcrjq cvjnhtnm pf cnhfybxrjq. Ïjkmpetvcz Âytiybt ccskrb – jlby bp nt[ gfhfvtnhjd, r rjnjhsv rjyrhtnyj ßyltrc jnyjcbncz dtcmvf ytufnbdyj. Ñcskfzcm yf lheubt cfqns, ds rfr vbybvev gthtlf¸nt bv cdjq dtc, f nfr ;t gjpdjkztnt gjbcrjdjve hj,jne gtht[jlbnm gj nfrbv ccskrfv. Îcj,tyyj gfue,yjt djpltqcndbt ytc¸n pf cj,jq afrn njuj, xnj ccskrb dtlen yf ytrfxtcndtyyst cfqns, r rjnjhsv crjhtq dctuj Ñ e;t ghbvtybkb cfyrwbb. Çf 'nj yfrfpsdftncz b cfv frwtgnjh. Ñjdtne. crhsdfnm nfrbt ccskrb ntujv <noindex>ÂÑ</noindex>. Êjkbxtcndj yt crhsns[ ÂÑ yt cjdtne. xnj,s ghtdsifkj 5-6, jcj,tyyj c vjhls. Ïjkmpetvcz Âct jnrhsnst + crhsnst jn gjbcrjds[ cbcntv dytiybt ccskrb ,eltv yfpsdfnm “htfkmyst ÂÑ”. ßyltrc yt j,[jlbn dytiybt ccskrb, pfrk.x¸yyst d noindex, jy b[ ghtrhfcyj dblbn b [hfybn e ct,z d ,fpt, djn njkmrj yt ghblf¸n bv pyfxtybz. Êjkbxtcndj htfkmys[ ÂÑ cjdtne. ltkfnm yt ,jktt 15. - ×htpvthyjcnm ntujd dsltktybz
Âczrbt ntub dsltktybz (b, strong, u b n.l.) ljk;ys pyfnm cdj. vthe. Åckb yf cnhfybwt ytcrjkmrj d[j;ltybq rk.xtdjuj pfghjcf d ntrcn, nj dsltktybt ,jktt 1 hfpf yt bvttn cvsckf. Ïjdnjhyjt dsltktybt ghbdjlbn dj vyjub[ ckexfz[ r cfyrwbzv b gjyb;tyb. d hfy;bhjdfybb. Ïjkmpetvcz Ïkjnyjcnm rk.xtds[ ckjd – jnyjitybt rjkbxtcndf rk.xtq rj dctve rjyntyne cnhfybws. Íf nj jyf b gkjnyjcnm, xnj ljk;ys ,snm d vthe. Ïhtdsitybt gkjnyjcnb – gjke-ljhdtq. Îgnbvfkmyjq gkjnyjcnm. cxbnf. – lj 10 %. Ïjkmpetvcz - Êjkbxtcndj cbvdjkjd ntrcnf
Òtrcn yf cnhfybws – ytjn]tvktvfz t¸ xfcnm, d ghjxtv lf;t jcyjdyfz. Òfr rfr gjctnbntkm cfqnf, gthtqlz c ÏÑ, [jxtn dbltnm byajhvfwb., htktdfynye. cdjtve ddtl¸yyjve pfghjce, nj yt cnjbn tuj hfpjxfhjdsdfnm. 1-2 ghtlkj;tybz ybrjve yt ,elen bynthtcys, lf b dscjrj hfy;bhjdfnmcz nfrbt cnhfybws yt ,elen. Òtv ,jktt, tckb cnhfybwf cjlth;bn ntrcn d cfql,fht, aentht b ifgrt, nj jy ,eltn gjdnjhznmcz yf dct[ cnhfybwf[. È jcyjdyjq ntrcn, rjnjhsq ,eltn cjcnjznm bp vfkjuj rjkbxtcndf cbvdjkjd, yt gjvj;tn dfv bp,t;fnm abkmnhf ÀÃÑ-30. Â ,jkmibycndt ckexftd, nfrjq cnfnbxysq ntrcn cjcnfdkztn gjhzlrf 1000 cbvdjkjd. Ñjdtne. lkz jcnfkmyjuj cjcnfdkz.otuj cnhfybws (jcyjdyjq ntrcn) bcgjkmpjdfnm: jn 4000 cbvdjkjd (lkz vjhls) b jn 2000 (lkz dyenhzrf). Ïjkmpetvcz Íf cnhfybwt vjuen ghbcencndjdfnm dyenhtyybt ccskrb yf ne ;t cnhfybwe c hfpysvb fyrjhfvb. Ïj cnjhjyybv 'rcgthbvtynfv ,skj pfvtxtyj, xnj Ãeuk exbnsdftn njkmrj gthde. ccskre, ßyltrc – dct. Ìj;yj rjytxyj b djcghbybvfnm rfr afrn, yj ghtdsifnm rjkbxtcndj d 2 ccskrb ytn cvsckf. Îwtyrf cfqnf ukfpfvb ÏÑ Â 'njv geyrnt cktletn eltkbnm ,jkmit dybvfybz. Òfr rfr robots.txt – bycnherwbz lkz hj,jnjd gjbcrjds[ cbcntv, cktlez rjnjhjq jyb ghbybvf.n htitybz j, byltrcfwbb. Ñfvfz hfcghjcnhfy¸yyfz jib,rf – 'nj erfpfybt lbhtrnbds Disallow d nfrjv dblt: Disallow: / Òj tcnm nfrbv j,hfpjv vs pfghtoftv dtcm cfqn r byltrcfwbb! Õjhjibv robots.txt cxbnf.: User-agent: Yandex Disallow: /rfntujhbz yt lkz byltrcf Disallow: /rfntujhbz yt lkz byltrcf Host: www.site.ru User-agent: * Disallow: /rfntujhbz yt lkz byltrcf Disallow: /rfntujhbz yt lkz byltrcf Sitemap: http://www.site.ru/sitemap.xml Ãlt: User-agent: Yandex – erfpfybt yb;tcnjzob[ ghfdbk lkz ßyltrcf Disallow: /rfntujhbz yt lkz byltrcf – rfntujhbz bkb cnhfybwf, rjnjhfz yfv yt ye;yf d byltrct Host: – erfpfybt yf jcyjdyjq ljvty c www bkb ,tp. Äfyyfz lbhtrnbdf erfpsdftncz ytgjchtlcndtyyj r gjbcrjdjq vfibyt ßyltrc User-agent: * – erfpfybt yb;tcnjzob[ ghfdbk lkz dct[ ÏÑ Sitemap: – erfpfybt ccskrb yf rfhne cfqnf d ajhvfnt xml Ïthtl dnjhsv erfpfybtv bycnherwbq lkz ÏÑ cktletn cnfdbnm gecne. cnhjre, nfr ;t rfr b gthtl rfhnjq cfqnf! Ájktt gjlhj,ysq hfp,jh afqkf bycnherwbq lkz gjbcrjds[ cbcntv robots.txt vs ,eltv hfccvfnhbdfnm d lheujq cnfnmt. Ïhjdthzqnt, rfrjq ntrcn b ccskrb dblzn gjbcrjdst hj,jns. Ïhjdthbnm vj;yj cthdbcjv gj Ïhjdthrf htubjyfkmyjq pfdbcbvjcnb Ïhjldbufz cfqn ye;yj j,zpfntkmyj cktlbnm pf htubjyfkmyjq ghbdzprjq r cfvjve cfqne b r utj-pfdbcbvjcnm. rk.xtds[ pfghjcjd. Çfghjcs ltkzncz yf: Òt, ghb rjnjhs[ cfqns hfy;bhe.ncz d hfpys[ htubjyf[ gj-hfpyjve. Â k.,jv htubjyt hfy;bhjdfybt cfqnjd ghjbc[jlbn jlbyfrjdj. Ïhjdthbnm yf pfdbcbvjcnm vj;yj xthtp Ïhbvth utj-ytpfdbcbvjuj pfghjcf – : 
Âslfxf jlbyfrjdfz – pfghjc utj-ÍÅpfdbcbv Ïhbvth utj-pfdbcbvjuj pfghjcf – 
Âslfxf hfpyfz – pfghjc utj-pfdbcbv Åckb ds ghjldbuftnt cfqn gj utj-pfdbcbvsv pfghjcfv, nj ghbcdjtybt htubjyfkmyjq pfdbcbvjcnb cfqne – rhfqyt j,zpfntkmyj! Â jcnfkmys[ ckexfz[ – yt j,zpfntkmyj. Ïjlhj,ytt ghj utj-pfdbcbvjcnm pfghjcjd b htubjyfkmyjq ghbyflkt;yjcnb cfqnf xbnfqnt d lheub[ cnfnmz[.
È yf gjcktljr – dshtprf bp ghfdbk ßyltrcf, rjnjhsq dscjrj yt hfy;bhetn cfqns: 
SEO felbn – 9 geyrnjd ghjdthrb b fyfkbpf cfqnfßydfhm 12th, 2010 | Ðfpltk: SEO felbn
Ñnfnmz gjcdzotyf SEO felbne, rjnjhsq gjpdjkbn dszdbnm zdyst b yt zdyst jib,rb jgnbvbpfwbb, byltrcfwbb b j,otq hf,jns cfqnf. Ásdf.n ckexfb, rjulf kjvftim ujkjde yfl ghbxbyjq njuj, gjxtve ghjldb;tybt cfqnf yt zdkztncz ecgtiysv. Íj rfr njkmrj jib,rf yf[jlbncz – dc¸ cnfyjdbncz yf cdjb vtcnf. Ðfccvjnhtd dct geyrns jwtyrb jgnbvbpfwbb vj;yj yfqnb ckf,st vtcnf cfqnf b “gjlrhenbnm” b[. Ðfccvjnhbv dc¸ gj gjhzlre. Ïkfy cnfnmb: - Ïhjdthrf yf ghbcencndbt d ÏÑ
- Ïhjdthrf byltrcfwbb cnhfybw
- Ïhjdthrf yf pfghto¸yyst vtnjls ghjldb;tybz
- Îwtyrf jhbubyfkmyjcnb rjyntynf
- Ïhjdthrf yf jib,rb d HTML rjlt
- Àyfkbp hf,jns [jcnthf
- Ïhjdthrf dyenhtyytq jgnbvbpfwbb
- Îwtyrf cfqnf ukfpfvb ÏÑ
- Ïhjdthrf htubjyfkmyjq pfdbcbvjcnb
Ïthtl ghjxntybtv cnfnmb htrjvtyle. b ,snm d rehct yjds[ cnfntq, j rjnjhs[ ds ,eltnt epyfdfnm chfpe gjckt b[ ge,kbrfwbb! Ïhjdthrf yf ghbcencndbt d ÏÑ Ïthdsv ltkjv ghjdthbv cfqn yf ghbcencndbt d gjbcrjds[ cbcntvf[. Ïjkexbnm htpekmnfn vj;yj, gjcvjnhtd, tcnm kb cnhfybws cfqnf d byltrct (dvtcnj site.ru dgbcsdftv cdjq ljvty): ßyltrc – Ïjyb;tybt d hfy;bhjdfybb Ãeuk – Ðfv,kth – Åckb ghbcencndetn 1 b ,jktt cnhfybw – cfqn yf[jlbncz d ÏÑ, nj tcnm byltrcfwbz tcnm. Åckb t¸ ytn, nj lj,fdkztv: ßyltrc – Ãeuk – Ðfv,kth – Â nt[ ckexfz[, rjulf lj,fdktybt d ÏÑ pfghtotyj – crjhtq dctuj ljvty pf,fyty. Î, 'njv xbnfqnt d lheujq cnfnmt. Ïhjdthrf byltrcfwbb cnhfybw Ïhjdthbd yf ghbcencndbt d ÏÑ, jwtybdftv rjkbxtcndj cnhfybw, exfcnde.ob[ d gjbcrt. Åckb cfqn jnyjcbntkmyj yjdsq, nj dct[ cnhfybw d byltrct vj;yj b yt j;blfnm. Îlyfrj, tckb cfqne ytcrjkmrj vtczwtd, b rjkbxtcndj vtymit njuj, rjnjhsv j,kflftn cfqn, nj djpvj;ty hzl ghbxby: - Ñfqn yf[jlbncz gjl abkmnhjv ÀÃÑ
ÏÑ – ßyltrc, rjk-dj cnhfybw d byltrc ujhfplj vtymit “kjrfkmyjuj” rjkbxtcndf, gj chfdytyb. c Ãeukjv. - Ít exn¸yyst cnhfybws pfghtotys r byltrcfwbb
kb,j xthtp robots.txt, kb,j xthtp vtnfntub pfghtnf – <META CONTENT=”NOINDEX,NOFOLLOW”> Încencndbt ltrkfhfwbb <!DOCTYPE>, yt dfkblyfz rjlbhjdrf - Äheubt dyenhtyybt b dytiybt afrnjhs
Äe,kbhjdfyysq rjyntyn, ,jkmijt rjk-dj ÂÑ, yt gjllth;bdftvsq ajhvfn ljrevtynf b n.l. Ñjdtne. lj,fdbnm cfqn d f b ghjcktlbnm, rfrbt cnhfybws yt ,skb ljgeotys r byltrcfwbb b gjxtve. Ïjcvjnhtnm vj;yj d uhfat “Ècrk.xtyj hj,jnjv”. Ïhjdthrf yf pfghto¸yyst vtnjls ghjldb;tybz Ñnhflfnm cfqn vj;tn jn pfghto¸yys[ vtnjljd ghjldb;tybz, rjnjhst vjukb ,snm ghbvtytys b ,tp dfituj exfcnbz. Ðfcghjcnhfytys: - ytxbnftvsq gjkmpjdfntktv bkb crhsnsq ntrcn
Ñjdgfltybt wdtnf ntrcnf b ajyf. Îxtym uhe,sq b x¸hysq cgjcj, j,vfyf ÏÑ. Ífrfpsdftncz yf hfp. Ïhjdthbnm vj;yj dbpefkmyj, yf;fd CTRL+A, tckb dsltkbncz ntrcn, rjnjhjuj yt dblyj, nj tuj wdtn cjdgflftn c wdtnjv ajyf. - Êkjfrbyu (jn fyuk. cloaking – vfcrbhjdrf, erhsnbt)
Ðfpkbxbt byajhvfwbb, rjnjhfz dslf¸ncz gjkmpjdfntk. b ÏÑ. Òj tcnm ÏÑ dblbn jlye cnhfybwe (yfgbxrfyye. rk.xfvb), f gjkmpjdfntkm – lheue. ([jhjij jgnbvbpbhjdfyye. b xbnftve.). Òt[ybxtcrb htfkbpetncz dtcmvf yt ghjcnj. Ïj'njve ghjdthztv, xnj,s jcyjdyst cnhfybws cjlth;fkb njn ;t ntrc, rjnjhsq dblbn ÏÑ. Ïhjdthzqnt cjjndtncndbt ÊÝØf r ntreotve cjcnjzyb. (pfvtybnm ljvty yf cdjq) – Ýnj cnhfybws cfqnf, rjnjhst jgnbvbpbhjdfys gjl rjyrhtnyst pfghjcs gen¸v gjdsitybz gkjnyjcnb rk.xtds[ ckjd r j,otve ntrcne. Ïhbpdfys lkz ghbdktxtybz nhfabrf c ÏÑ. Ïhjdthzqnt, yt zdkz.ncz kb cnhfybws dfituj cfqnf ljhdtzvb b yt ccskf.ncz kb jyb yf dfi cfqn. Äfyysq x¸hysq vtnjl ckfdbncz ntv, xnj gjckt ljcnb;tybz frwtgnjhjv dth[yb[ gjpbwbq gj rjyrehtynysv pfghjcfv b ghbdktxtybz nhfabrf – jy htprj vtyztn cjlth;fybt njq ;t cnhfybws, xnj ghbdjlbn r rjcjve dpukzle cj cnjhjys ÏÑ. Ïhjdthzqnt cjjndtncndbt ÊÝØf r ntreotve cjcnjzyb. (pfvtybnm ljvty yf cdjq) – Î,vty ccskrfvb nfr ;t rfhftncz ÏÑ. Ðfpvtofz jndtnye. ccskre yf cnhfybwf[ cfqnf – ds gjdsiftnt rjkbxtcndj ÂÑ (dytiyb[ ccskjr). Òtv cfvsv lf¸nt gjdjl ÏÑ cxbnfnm dfi cfqn – kbyrjgjvjqrjq. Ïhjdthbnm ÂÑ vj;yj cthdbcjv – - · Èp,snjxyjt fdnjvfnbxtcrjt gthtyfghfdktybt (htlbhtrns)
Ñnhfybws cfqnf bcgjkmpe.n htlbhtrn rjljd – 301, 302, 303. Ñnjbn bcgjkmpjdfnm njkmrj d ckexft gthtyjcf flhtcjd cnhfybw. Îwtyrf jhbubyfkmyjcnb rjyntynf Ít jhbubyfkmysq rjyntyn zdkztncz dtcjvsv drkfljv d ghbvtytybt cfyrwbq jn ÏÑ. Âshf;ftncz: Äe,kbhjdfyyst cnhfybws jlyjuj ljvtyf ghjcnj bcrk.xf.ncz bp byltrcf, nfr ;t rfr b yt ye;yst (gj vytyb. ßyltrcf). Ïhbvth: fh[bds cfqnf, ntub, he,hbrb, htpekmnfns gjbcrf, dthcbb lkz gtxfnb. Âct 'nb cnhfybws cjlth;fn d ct,t rjyntyn, rjnjhsq gjdnjhztncz, jnyjcbntkmyj ghzvjuj flhtcf cnhfybws. Èp,t;fnm abkmnhf vj;yj pfrhsd cnhfybws vtnfntujv <META NAME=”ROBOTS” CONTENT=”NOINDEX “>, kb,j erfpfd pfghtn d afqkt robots.txt Òj tcnm ÏÑ yt lf.n dscjrj hfy;bhjdfnmcz cfqne c yteybrfkmysv rjyntynjv. Âscjrb[ gjpbwbq vj;yj yt ;lfnm. Ïhjdthbnm rjyntyn yf jhbubyfkmyjcnm vj;yj vyj;tcndjv ghjuhfvv b cthdbcjd. Ífb,jktt hfcghjcnhfytyf – . Â,bd flhtc cfqnf bkb dcnfdbd ntrcn d hexye. gjkexftv htpekmnfn, yfghbvth:
 ckexft nfrjuj htpekmnfnf, tckb xedcndetnt, xnj gjpbwbb cfqnf yt dscjrbt – vtyztv ntrcn yf eybrfkmysq. Ïhjdthrf yf jib,rb d HTML rjlt Îib,rb d rjlt cfqnf nfr;t vjuen ytgjchtlcndtyyj dkbznm yf ghj,ktvs c byltrcfwbtq, gjpbwbzvb, ghjldb;tybtv. Ñfvsq ghjcnjq cgjcj, ghjdthbnm yf dfkblyjcnm rjlf vj;yj xthtp cthdbc – . Îcyjdyst uhe,st jib,rb HTML rjlf: - Încencndbt ltrkfhfwbb <!DOCTYPE>
Ätrkfhfwbq, jndtxf.ofz pf j,]zdktybt nbgf ljrevtynf, nj tcnm cjj,oftn rfre. dthcb. (X)HTML ds bcgjkmpetnt. Ÿ jncencndbt d hzlt ckexftd gfue,yj dkbztn yf rjhhtrnyjcnm ljrevtynf, xnj ghbdjlbn r ghj,ktvfv dpfbvjjnyjitybq c ÏÑ. yt ceotcndtyyst jib,rb, rjnjhst cktletn hfp,bhfnm c gjvjom. 'njuj cthdbcf. Ñjdtne. ghbdjlbnm rjl r dfkblyjve dble. Ïhjdthzqnt cfqn yf cjjndtncndbt rjlbhjdrb cfvjuj rjlf b erfpfyyjq rjlbhjdrt d vtnfntut: <meta http-equiv=”Content-Type” content=”text/html; charset=rjlbhjdrf“> Ítcjjndtncnde.obt rjlbhjdrb yfgjvbyf.n rkjfrbyu. Ásdf.n ckexfb, rjulf d rjlt ghb pfghtnt rfrjq-kb,j ÂÑ bkb yt ye;yjq byajhvfwbb c gjvjom. lfyyjuj ntuf, ghjcnj pf,sdf.n tuj pfrhsnm. Òtv cfvsv yfxbyfz c jnrhsnjuj ntuf b lj rjywf ljrevtynf – tuj byltrcfwbz d ßyltrct yt djpvj;yf. Ñktletn nofntkmyj ghjdthznm yf pfrhsnbt! Òfr ;t cktlbnt pf ntv, xnj,s dct dfib ntub ,skb pfrhsnsvb. Àyfkbp hf,jns [jcnthf  gthdjv ckexft – 'nj ghjdthrf crjhjcnb pfuheprb cfqnf. Íbprfz crjhjcnm jnlfxb byajhvfwbb jn cthdthf [jcnbyuf vj;tn ghbdtcnb r njve, xnj ÏÑ ,elen ghtyt,ht;bntkmyj jnyjcbnmcz r hfy;bhjdfyb. b byltrcfwbb dfituj cfqnf. Çflfd djghjc: “Çfxtv ÏÑ dsdjlbnm yf dscjrbt gjpbwbb cfqn, rjnjhsq uhepbncz jxtym ljkuj?”, vj;yj cfvjve ljlevfnm jndtn. Ïhjdthbnm crjhjcnm pfuheprb cfqnf b, cktljdfntkmyj, crjhjcnb cthdthf vj;yj xthtp . Âgbcsdfqnt dfi cfqn + cfqns dfib[ rjyrehtynjd b chfdybdfqnt htpekmnfns. Ájktt 3 ctreyl – cktletn chjxyj gthttp;fnm! Òfr;t cjdtne. jncktlbnm gtht,jb d hf,jnt cthdthjd [jcnthf. Ýnj vj;yj cltkfnm, ghjcvjnhtd kjub jib,jr (xbnfnm FAQ [jcnthf). Åcntcndtyyj, tckb cfqn ytcrjkmrj hfp d ltym ghjcnj dsrk.xftncz bp-pf njuj, xnj cthdth nthgbn ,jkmibt yfuheprb, nj cktletn cvtybnm cdjtuj [jcnthf. À tckb c,jq ghjbpjql¸n d vjvtyn bkb d ghtlldthbb fgltqnf dslfxb? Ìyjubt bcgsnsdf.n ghj,ktvs, gj'njve yf fyfkbp [jcnbyuf nj;t cktletn eltkbnm dhtvz. Ïhjdthrf dyenhtyytq jgnbvbpfwbb Âyenhtyyzz jgnbvbpfwbz vj;tn cgjcj,cndjdfnm rfr gjdsityb. gjpbwbq cfqnf b byltrcfwbb, nfr b gjyb;tyb. d hfy;bhjdfybb. Ðfccvjnhbv jcyjdyst vjvtyns: Òtu H1 gjlhfpevtdftn jlyj d[j;ltybt d ljrevtyn, nfr rfr 'nj pfujkjdjr dth[ytuj ehjdyz. Ñhfdybnm vj;yj c pfujkjdrjv rybub, rjnjhsq gj cnfylfhne dcnhtxftncz 1 hfp. Ïjdnjhyjt d[j;ltybt vj;tn ghbdtcnb r njve, xnj ÏÑ ,elen c jgfcrjq cvjnhtnm pf cnhfybxrjq. Ïjkmpetvcz Âytiybt ccskrb – jlby bp nt[ gfhfvtnhjd, r rjnjhsv rjyrhtnyj ßyltrc jnyjcbncz dtcmvf ytufnbdyj. Ñcskfzcm yf lheubt cfqns, ds rfr vbybvev gthtlf¸nt bv cdjq dtc, f nfr ;t gjpdjkztnt gjbcrjdjve hj,jne gtht[jlbnm gj nfrbv ccskrfv. Îcj,tyyj gfue,yjt djpltqcndbt ytc¸n pf cj,jq afrn njuj, xnj ccskrb dtlen yf ytrfxtcndtyyst cfqns, r rjnjhsv crjhtq dctuj Ñ e;t ghbvtybkb cfyrwbb. Çf 'nj yfrfpsdftncz b cfv frwtgnjh. Ñjdtne. crhsdfnm nfrbt ccskrb ntujv <noindex>ÂÑ</noindex>. Êjkbxtcndj yt crhsns[ ÂÑ yt cjdtne. xnj,s ghtdsifkj 5-6, jcj,tyyj c vjhls. Ïjkmpetvcz Âct jnrhsnst + crhsnst jn gjbcrjds[ cbcntv dytiybt ccskrb ,eltv yfpsdfnm “htfkmyst ÂÑ”. ßyltrc yt j,[jlbn dytiybt ccskrb, pfrk.x¸yyst d noindex, jy b[ ghtrhfcyj dblbn b [hfybn e ct,z d ,fpt, djn njkmrj yt ghblf¸n bv pyfxtybz. Êjkbxtcndj htfkmys[ ÂÑ cjdtne. ltkfnm yt ,jktt 15. - ×htpvthyjcnm ntujd dsltktybz
Âczrbt ntub dsltktybz (b, strong, u b n.l.) ljk;ys pyfnm cdj. vthe. Åckb yf cnhfybwt ytcrjkmrj d[j;ltybq rk.xtdjuj pfghjcf d ntrcn, nj dsltktybt ,jktt 1 hfpf yt bvttn cvsckf. Ïjdnjhyjt dsltktybt ghbdjlbn dj vyjub[ ckexfz[ r cfyrwbzv b gjyb;tyb. d hfy;bhjdfybb. Ïjkmpetvcz Ïkjnyjcnm rk.xtds[ ckjd – jnyjitybt rjkbxtcndf rk.xtq rj dctve rjyntyne cnhfybws. Íf nj jyf b gkjnyjcnm, xnj ljk;ys ,snm d vthe. Ïhtdsitybt gkjnyjcnb – gjke-ljhdtq. Îgnbvfkmyjq gkjnyjcnm. cxbnf. – lj 10 %. Ïjkmpetvcz - Êjkbxtcndj cbvdjkjd ntrcnf
Òtrcn yf cnhfybws – ytjn]tvktvfz t¸ xfcnm, d ghjxtv lf;t jcyjdyfz. Òfr rfr gjctnbntkm cfqnf, gthtqlz c ÏÑ, [jxtn dbltnm byajhvfwb., htktdfynye. cdjtve ddtl¸yyjve pfghjce, nj yt cnjbn tuj hfpjxfhjdsdfnm. 1-2 ghtlkj;tybz ybrjve yt ,elen bynthtcys, lf b dscjrj hfy;bhjdfnmcz nfrbt cnhfybws yt ,elen. Òtv ,jktt, tckb cnhfybwf cjlth;bn ntrcn d cfql,fht, aentht b ifgrt, nj jy ,eltn gjdnjhznmcz yf dct[ cnhfybwf[. È jcyjdyjq ntrcn, rjnjhsq ,eltn cjcnjznm bp vfkjuj rjkbxtcndf cbvdjkjd, yt gjvj;tn dfv bp,t;fnm abkmnhf ÀÃÑ-30. Â ,jkmibycndt ckexftd, nfrjq cnfnbxysq ntrcn cjcnfdkztn gjhzlrf 1000 cbvdjkjd. Ñjdtne. lkz jcnfkmyjuj cjcnfdkz.otuj cnhfybws (jcyjdyjq ntrcn) bcgjkmpjdfnm: jn 4000 cbvdjkjd (lkz vjhls) b jn 2000 (lkz dyenhzrf). Ïjkmpetvcz Íf cnhfybwt vjuen ghbcencndjdfnm dyenhtyybt ccskrb yf ne ;t cnhfybwe c hfpysvb fyrjhfvb. Ïj cnjhjyybv 'rcgthbvtynfv ,skj pfvtxtyj, xnj Ãeuk exbnsdftn njkmrj gthde. ccskre, ßyltrc – dct. Ìj;yj rjytxyj b djcghbybvfnm rfr afrn, yj ghtdsifnm rjkbxtcndj d 2 ccskrb ytn cvsckf. Îwtyrf cfqnf ukfpfvb ÏÑ Â 'njv geyrnt cktletn eltkbnm ,jkmit dybvfybz. Òfr rfr robots.txt – bycnherwbz lkz hj,jnjd gjbcrjds[ cbcntv, cktlez rjnjhjq jyb ghbybvf.n htitybz j, byltrcfwbb. Ñfvfz hfcghjcnhfy¸yyfz jib,rf – 'nj erfpfybt lbhtrnbds Disallow d nfrjv dblt: Disallow: / Òj tcnm nfrbv j,hfpjv vs pfghtoftv dtcm cfqn r byltrcfwbb! Õjhjibv robots.txt cxbnf.: User-agent: Yandex Disallow: /rfntujhbz yt lkz byltrcf Disallow: /rfntujhbz yt lkz byltrcf Host: www.site.ru User-agent: * Disallow: /rfntujhbz yt lkz byltrcf Disallow: /rfntujhbz yt lkz byltrcf Sitemap: http://www.site.ru/sitemap.xml Ãlt: User-agent: Yandex – erfpfybt yb;tcnjzob[ ghfdbk lkz ßyltrcf Disallow: /rfntujhbz yt lkz byltrcf – rfntujhbz bkb cnhfybwf, rjnjhfz yfv yt ye;yf d byltrct Host: – erfpfybt yf jcyjdyjq ljvty c www bkb ,tp. Äfyyfz lbhtrnbdf erfpsdftncz ytgjchtlcndtyyj r gjbcrjdjq vfibyt ßyltrc User-agent: * – erfpfybt yb;tcnjzob[ ghfdbk lkz dct[ ÏÑ Sitemap: – erfpfybt ccskrb yf rfhne cfqnf d ajhvfnt xml Ïthtl dnjhsv erfpfybtv bycnherwbq lkz ÏÑ cktletn cnfdbnm gecne. cnhjre, nfr ;t rfr b gthtl rfhnjq cfqnf! Ájktt gjlhj,ysq hfp,jh afqkf bycnherwbq lkz gjbcrjds[ cbcntv robots.txt vs ,eltv hfccvfnhbdfnm d lheujq cnfnmt. Ïhjdthzqnt, rfrjq ntrcn b ccskrb dblzn gjbcrjdst hj,jns. Ïhjdthbnm vj;yj cthdbcjv gj Ïhjdthrf htubjyfkmyjq pfdbcbvjcnb Ïhjldbufz cfqn ye;yj j,zpfntkmyj cktlbnm pf htubjyfkmyjq ghbdzprjq r cfvjve cfqne b r utj-pfdbcbvjcnm. rk.xtds[ pfghjcjd. Çfghjcs ltkzncz yf: Òt, ghb rjnjhs[ cfqns hfy;bhe.ncz d hfpys[ htubjyf[ gj-hfpyjve. Â k.,jv htubjyt hfy;bhjdfybt cfqnjd ghjbc[jlbn jlbyfrjdj. Ïhjdthbnm yf pfdbcbvjcnm vj;yj xthtp Ïhbvth utj-ytpfdbcbvjuj pfghjcf – :
Âslfxf jlbyfrjdfz – pfghjc utj-ÍÅpfdbcbv Ïhbvth utj-pfdbcbvjuj pfghjcf –
Âslfxf jlbyfrjdfz – pfghjc utj-pfdbcbv Åckb ds ghjldbuftnt cfqn gj utj-pfdbcbvsv pfghjcfv, nj ghbcdjtybt htubjyfkmyjq pfdbcbvjcnb cfqne – rhfqyt j,zpfntkmyj! Â jcnfkmys[ ckexfz[ – yt j,zpfntkmyj. Ïjlhj,ytt ghj utj-pfdbcbvjcnm pfghjcjd b htubjyfkmyjq ghbyflkt;yjcnb cfqnf xbnfqnt d lheub[ cnfnmz[.
È yf gjcktljr – dshtprf bp ghfdbk ßyltrcf, rjnjhsq dscjrj yt hfy;bhetn cfqns:
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