Íf ghjikjq ytltkt d Íjdjcb,bhcrt ghjitk ctvbyfh «Èynthytn lkz ,bpytcf: djpvj;yjcnb, nt[yjkjubb, 'aatrnbdyjcnm». Îhufybpfnjhs – rjvgfybb RU-CENTER, Google b «Èyntkcb,» – hfccrfpfkb j djpvj;yjcnz[, rjnjhst cekbn dkfltkmwfv cfqnjd bcgjkmpjdfybt yjds[ nt[yjkjubq d b[ ghjldb;tybb. È cfvjt ukfdyjt, ghtlcnfdbkb rbhbkkbxtcrbq ljvty «ÐÔ».
Ñtvbyfh cj,hfk d Íjdjcb,bhcrt ,jktt 500 exfcnybrjd. Ïj ckjdfv lbhtrnjhf gj PR rjvgfybb «Èyntkcb,» Àktrctz Ãjkjdfyz, 'nj cfvfz vyjujxbcktyyfz felbnjhbz, rjnjhe. elfkjcm ghbdktxm d hfvrf[ ghjuhfvvs cjdvtcnys[ ctvbyfhjd RU-CENTER b «Google Ðjccbz».
Òtvf ctvbyfhf – ghjldb;tybt ,bpytcf d Èynthytnt: jn ds,jhf b htubcnhfwbb ljvtyyjuj bvtyb, cjplfybz cfqnf lj gjbcrjdjq jgnbvbpfwbb, rjyntrcnyjq htrkfvs b fyfkbpf 'aatrnbdyjcnb. Èpyfxfkmyj jhufybpfnjhs ghbukfifkb yf vthjghbznbz gjkmpjdfntktq Èynthytnf, yt zdkz.ob[cz ghjatccbjyfkfvb d j,kfcnb bynthytn-hsyrf. ÈÒ-cgtwbfkbcns vjukb gjujdjhbnm j ghjatccbjyfkmys[ ghj,ktvf[ yf rheukjv cnjkt.
Êjvgfybz RU-CENTER ghtlcnfdbkf gjktpyst htrjvtylfwbb gj ds,jhe, f ukfdyjt – pfobnt ljvtyyjuj bvtyb. Ýrcgthns ljvtyyjq bylecnhbb hfccrfpfkb, rfr yf ghfrnbrt pfobnbnm cdjq ljvty jn htqlthcrjuj pf[dfnf, jncnjznm cdjb bynthtcs d celt. Îcj,jt dybvfybt cgtwbfkbcns RU-CENTER eltkbkb df;ysv bpvtytybzv d Ïhfdbkf[ htubcnhfwbb ljvtyjd .RU, rjnjhst rfcf.ncz ghfrnbxtcrb rf;ljq rjvgfybb, bvt.otq ghtlcnfdbntkmcndj d Èynthytnt.
Êjvgfyb. Google yf ctvbyfht ghtlcnfdkzkf Ìfhbyf Ãjkjlybrjdf. Åt dscnegktybt dspdfkj ;bdjq bynthtc b clth;fyyst gj[dfks pf dyznysq hfccrfp j Google AdWords. Ájkmitq xfcnm. jyf ujdjhbkf j rjyntrcnyjq htrkfvt, j cjplfybb b yfcnhjqrt rfvgfybb d AdWords. Òtvf ,skf bynthtcyf yjdbxrfv, yj b ,jktt jgsnyst gjkmpjdfntkb ecksifkb jndtns yf cdjb djghjcs. Â ljrkflt htxm ghtbveotcndtyyj ikf j njv, rfr hf,jnftn Google AdWords, rfr ghfdbkmyj gjcnhjbnm htrkfvye. rfvgfyb., gjlj,hfnm rk.xtdst ckjdf b ghjfyfkbpbhjdfnm gjkextyyst htpekmnfns, jwtybnm 'aatrnbdyjcnm.
Ìtytl;th ghjtrnjd rjvgfybb «Èyntkcb,» Àhntv Ájklshtd hfccrfpfk j njv, yfl xtv ctqxfc hf,jnf.n hfphf,jnxbrb cfqnjd. Êfr j,sxyj, htxm ikf j ghtbveotcndf[ ujnjds[ cbcntv (CMS) b ytljcnfnrf[ cfvjgbcys[ ldb;rjd. Êhjvt njuj, ljrkflxbr ghtlkj;bk hzl htrjvtylfwbq, rfcf.ob[cz ds,jhf hfphf,jnxbrf rjhgjhfnbdyjuj cfqnf. Ê ghbvthe, jy hfccrfpfk j nt[yjkjubb, rjnjhfz gjpdjkztn ds,hfnm lbpfqy ,eleotuj cfqnf gj rfnfkjue bp ytcrjkmrb[ nsczx ujnjds[ dfhbfynjd b njkmrj gjckt 'njuj gjlgbcsdfnm ljujdjh c hfphf,jnxbrjv. «Çfxtv pfrfpsdfnm bylbdblefkmysq rjcn.v e vjltkmthf, rjulf vj;yj regbnm e ytuj e;t ujnjdsq, d hfps ltitdkt b ,scnhtt», – pflfk felbnjhbb djghjc À. Ájklshtd.
Âtleobq fyfkbnbr rjvgfybb «Èyntkcb,» Èujhm ×ehrby hfccrfpfk j yjdjv fkujhbnvt «ßyltrcf» gjl yfpdfybtv «Ñyt;bycr», rjnjhsq hfp,bdftn Ðjccb. yf 24 htubjyf. Íjdsq fkujhbnv gjzdbkcz d yfxfkt yjz,hz b gjpdjkztn ghjldbufnmcz gj j,obv pfghjcfv nbgf «ljcnfdrf gbwws» d rf;ljv rjyrhtnyjv htubjyt (yfghbvth, d Íjdjcb,bhcrt). Ýnj j,ktuxftn gjbcr htubjyfkmysv gjkmpjdfntkzv njdfhjd b eckeu.
Înltkmysq ljrkfl ,sk gjcdzoty vtnjlfv b cgjcj,fv ghjldb;tyb. cfqnf, d njv xbckt b pfghtotyysv. Êfr gjzcybk ljrkflxbr, yt dct «ltqcndtyyst» vtnjls, rjnjhst ghtlkfuf.n ytrjnjhst hfphf,jnxbrb lkz edtkbxtybz gjgekzhyjcnb cfqnf, ujlzncz lkz htfkmyjuj bcgjkmpjdfybz. Êjt-xnj, yfghjnbd, vj;tn ghbdtcnb r njve, xnj gjbcrjdst vfibys d fdnjvfnbxtcrjv ht;bvt yfxyen ghbvtyznm cfyrwbb b cfqn ghjcnj yt cvjuen edbltnm nt gjnht,bntkb, rjnjhsv 'nj ltqcndbntkmyj ye;yj.
Êhjvt njuj, Íjdjcb,bhcrjq felbnjhbb ,sk ghtlcnfdkty ljvty «ÐÔ» – htdjk.wbjyyjt zdktybt yf hjccbqcrjv bynthytn-hsyrt. Ýnj yjdjddtltybt gjpdjkbn pfgbcsdfnm bynthytn-flhtcf cbvdjkfvb heccrjuj zpsrf.
Ífgjvybv, xnj bcnjhbxtcrb d ljvtyys[ bvtyf[ vj;yj bcgjkmpjdfnm njkmrj ,erds kfnbycrjuj fkafdbnf, wbahs b ltabc. Ïj'njve heccrbt yfpdfybz lkz htubcnhfwbb kfnbybpbhe.n, dsbcrbdfz pfvtys lkz nfrb[ ,erd, rfr s, o, z. Ñ gj[j;bvb ghj,ktvfvb cnfkrbdf.ncz b lheubt ytfyukjzpsxyst cnhfys.
Ïj ckjdfv pfvtcnbntkz lbhtrnjhf ltgfhnfvtynf gj cdzpzv c j,otcndtyyjcnm. rjvgfybb RU-CENTER Ôtljhf Ñvbhyjdf, gthdst ljvtys yf yfwbjyfkmys[ zpsrf[ gjzdbkbcm d 2001 u. b dsukzltkb rfr pfgbcm yf hjlyjv zpsrt dkfltkmwf c lj,fdktybtv j,zpfntkmys[ «.com» b «.net». Ó;t d 2003 ujle yfxfkfcm hf,jnf yfl ghjtrnjv dytlhtybz heccrjzpsxys[ ljvtyjd d ljvtyt RU. Êfvytv ghtnryjdtybz cnfkf ghj,ktvf uhfabxtcrb gj[j;b[ ljvtyjd, byfxt ujdjhz, djpvj;yjcnm cjdgfltybz pfgbcfyys[ rbhbkkbwtq ljvtyys[ bvty c bvtyfvb yf kfnbybwt. Â bnjut ,skj ghbyznj htitybt yt ddjlbnm rbhbkkbxtcrbt ljvtys d ljvtyt RU. Âvtcnj 'njuj yfxfk frnbdyj hfpdbdfnmcz ghjtrn gjkyjcnm. rbhbkkbxtcrjuj ljvtyf – ljvtyf «ÐÔ».
Ïhbjhbntnyfz htubcnhfwbz d ljvtyt.ÐÔ lkz dkfltkmwtd pfhtubcnhbhjdfyys[ njdfhys[ pyfrjd cnfhnjdfkf 25 yjz,hz. Ñktle.obv 'nfgjv cnfytn «ujkkfylcrbq ferwbjy», d [jlt rjnjhjuj ,elen pfhtubcnhbhjdfys yfb,jktt wtyyst ljvtyyst bvtyf. À jnrhsnfz htubcnhfwbz d rjnjhjq cvjuen ghbyznm exfcnbt dct pfbynthtcjdfyyst gjkmpjdfntkb yfxytncz d b.kt cktle.otuj ujlf.
Ô. Ñvbhyjd enjxybk, xnj njkmrj pf ldf lyz c yfxfkf ghbtvf ghtldfhbntkmys[ pfzdjr yf ghbjhbntnye. htubcnhfwb. d ljvtyt «ÐÔ» gjcnegbkj ,jktt 1,5 nsc. j,hfotybq jn hjccbqcrb[ b pfhe,t;ys[ rjvgfybq. Ðtubcnhfnjhs j;blf.n ,jkmijuj bynthtcf r yjdjve ljvtye. Ïj jwtyrfv 'rcgthnjd, d ntxtybt gthds[ lde[ ktn gjckt jnrhsnbz htubcnhfwbb d ljvtyt «ÐÔ» ,eltn pfhtubcnhbhjdfyj jrjkj 500 nsc. ljvtyys[ bvty».
Íjdjcb,bhcr cnfk gthdsv ujhjljv, ult gjzdbkfcm htubjyfkmyfz [jcnbyujdfz gkjoflrf RU-CENTER. Òfrbv j,hfpjv, e ;bntktq Ñb,bhb gjzdbkfcm djpvj;yjcnm hfpvtofnm cfqns d cdjtv htubjyt, xnj pyfxbntkmyj gjdsiftn b[ ljcnegyjcnm. Ïhb 'njv cj[hfyz.ncz dct ghtbveotcndf hf,jns c [jcnbyu-ghjdfqlthjv atlthfkmyjuj ehjdyz: rfxtcndtyyfz rheukjcenjxyfz nt[gjllth;rf, dsujlyst wtys, .hblbxtcrjt cjghjdj;ltybt.
Íf rheukjv cnjkt «×fc Profi», rjnjhsq pfdthibk ctvbyfh, j,ce;lfkbcm cfvst hfpyst djghjcs – jn SEO-ghjldb;tybz, yfcktljdfybz ljvtyjd, ,jhm,s cj cgfvjv – lj rehmtpys[: yfghbvth, dpfbvjjnyjitybq Google b vbhjdjuj nthhjhbpvf.
Îkmuf Åhtyrjdf
