×thtp gfhe ktn ds vj;tnt dsqnb yf hsyjr nhelf c eybrfkmysv ghtlkj;tybtv. Ðfp,bhftvcz, yf xnj rk.ytn hf,jnjlfntkm, b ltqcndetv.
Åckb ds yt dblbnt gthcgtrnbd d cdjtq bylecnhbb, njulf cfvjt dhtvz pflevfnmcz j njv, xnj,s gjcvjnhtnm d lheue., djpvj;yj ytj;blfyye. lkz cfvjuj ct,z, cathe. Ìs bpexbkb nhb dfhbfynf hfpdbnbz lkz nt[, rnj ujnjd vtlktyyj b wtktyfghfdktyyj «d[jlbnm» d yjde. lkz ct,z bylecnhb..
Ê cj;fktyb., vs ybxtuj yt vj;tv ghtlkj;bnm ntv, rnj [jxtn yfxfnm pfhf,fnsdfnm d ytpyfrjvjq j,kfcnb vyjuj b ghzvj ctqxfc. Ýnj ghjuhfvvs lkz nt[, rnj ujnjd gkfyjvthyj, d ntxtybt lde[-nht[ ktn pfybvfnmcz f,cjk.nyj yjdsvb lkz ct,z dtofvb, jcdfbdfz eybrfkmyst rdfkbabrfwbb b htlrbt cthnbabrfns, yfhf,fnsdfz jgsn, gjybvfybt, cdzpb. È gjkexfz ghb dctv 'njv njyrjt, «vtlktyyjt» eljdjkmcndbt yt njkmrj jn ghtldreitybz uhfylbjpyjuj htpekmnfnf, yj b jn cfvjuj ghjwtccf d[j;ltybz.
Óghfdktybt bynthytn-ghjtrnfvb
Ñtqxfc Ìtytl;thjd chtlytuj pdtyf d bynthytn-ghjtrnf[ ljcnfnjxyj. ×fcnj 'nj vjkjlst ht,znf lj 30 ktn, rjnjhst yfxbyfkb ghjuhfvvbcnfvb b ,kfujlfhz cdjbv jhufybpfnjhcrbv b kblthcrbv rfxtcndfv gththjckb d ghjtrnys[ vtytl;thjd. Â ctuvtynt njg-vtytl;vtynf hsyjr rfylblfnjd tot yt cajhvbhjdfkcz. Âct jgsnyst eghfdktyws e;t hfpj,hfys gj [jhjibv vtcnfv, gj'njve hf,jnjlfntkzv ythtlrj ghb[jlbncz ghbukfifnm eghfdktywtd bp lheub[ jnhfcktq.
Ävbnhbq Õfhbnjyjd, herjdjlbntkm jnltkf nt[yjkjubq cnfnbcnbrb b htrkfvs Rambler: «Â «Ðfv,ktht» yf njg-vtytl;thcrb[ gjpbwbz[ hf,jnf.n k.lb bp lheub[ bylecnhbq. Ífghbvth, yfi utythfkmysq lbhtrnjh Îkmuf Òehbotdf ghbikf bp «Âsvgtkrjvf», ult pfybvfkf ljk;yjcnb lbhtrnjhf gj vfhrtnbyue b lbhtrnjhf gj hfpdbnb. dtyxehyjuj ,bpytcf. Íf gjpbwb. rjvvthxtcrjuj lbhtrnjhf ghbitk cgtwbfkbcn bp Procter&Gamble, ,htyl-vtytl;th nj;t bp FMCG – nhflbwbjyyj cbkmyjq lkz 'nb[ ghjatccbq catht».
×nj ,eltn Ïjcntgtyyj r bynthytne gthtcnfyen jnyjcbnmcz njkmrj rfr r rhtfnbdyjve yteghfdkztvjve ghjcnhfycnde, ;bdeotve pf cxtn utybfkmys[ cnfhnfgjd. Ñ.lf ghblen cgtwbfkbcns, rjnjhst pyf.n, xnj nfrjt ;bpytyysq wbrk ghjlernf b rfr cltkfnm nfr, xnj,s cnfhnfg yt ghtrhfnbk cdjt ceotcndjdfybt chfpe gjckt pfgecrf. Ñthutq Áhby b Ëfhhb Ïtql; ghblevfkb b pfgecnbkb jnkbxysq gjbcrjdbr, yj ,tp jgsnf ÑEO 'njq rjvgfybb Ýhbrf Øvblnf tldf kb Google cnfk ,s jlyjq bp cfvs[ ljhjub[ rjhgjhfwbq vbhf.
Åktyf Áehcfrjdf, pfvtcnbntkm utylbhtrnjhf gj bynthytn-ghjtrnfv «ÐÄÂ-vtlbf-uhegg»: «Ó;t ctqxfc dblyj, xnj ,jktt 'aatrnbdyst bynthytn-vtytl;ths – 'nj k.lb c nt[ybxtcrbv j,hfpjdfybtv b ghjuhfvvbcncrbv ,'ruhfeyljv. Ñj dhtvtytv d 'njq ghjatccbb gjzdbncz tot ,jkmit k.ltq, pyf.ob[ b nt[ybxtcre. cnjhjye ltkf, b eghfdktyxtcre.».
Â[jl Â[jlbnm d bynthytn-cathe kexit xthtp ghjlf;e ghjlernjd, vfhrtnbyu, rkbtyncrbq cthdbc. Íe;ys k.lb, cgjcj,yst hfphf,fnsdfnm b htfkbpjdsdfnm cnhfntub. ajhvbhjdfybz felbnjhbb ghjlernf. Åot jlyf djpvj;yjcnm – gjkexbnm cthnbabrfn PMI. Äf;t cgtwbfkbcns ,tp htktdfynyjuj jgsnf vjuen ,snm ljgeotys r cthnbabrfwbb.
Óvyst cjdtns Ïjghj,eqnt gthtgbcfnm cdjt htp.vt, gthtkj;bnm tuj yf gjnht,yjcnb bynthytn-bylecnhbb b gjcvjnhbnt, xnj gjkexbncz. Ýnf inerf gjvj;tn j,yfhe;bnm yfb,jktt elfxye. njxre d[jlf. Õjlbnt yf bynthytn-rjyathtywbb ÐÈÔ, ÊÈÁ, eTarget, xnj,s dnzyenmcz d bylecnhb., epyfnm k.ltq, rjvgfybb, ghjlerns.
Îwtyrf ytldb;bvjcnb
ÑtqxfcÈp ltdtkjgvtynf b hb'knb ghfrnbxtcrb gjkyjcnm. «dsvskbcm» k.lb, rjnjhst ghbikb nelf d 2000-t pf lfhvjdsvb ltymufvb (njxytt – ghjwtynfvb). Íf hsyrt jcnfkbcm hb'knjhs, ghjhf,jnfdibt gj 10–12 ktn, cj cdjtq «ghjdthtyyjq» rkbtyncrjq ,fpjq b ckj;bditqcz htgenfwbtq. Òtgthm k.lb, rjnjhst hfcgbcsdfkbcm d dtljvjcnz[ pf 200 nsc. he,ktq d vtczw, blen d «Ñnhf,frc» yf 30 nsc. – kbim ,s ghjrjhvbnmcz.
Äevftnt ltkj – nf,fr? Ít nen-nj ,skj. Â catht hb'knb tcnm ytjxtdblyfz, cnf,bkmyfz b jxtym gthcgtrnbdyfz ybif. Òjkmrj, xnj,s tt pfyznm, ye;yj lkz yfxfkf gjexbnmcz.
×nj ,eltnÍfnfkmz Êjylhfnmtdf, vtytl;th gj gthcjyfke rjvgfybb «Íjdjt Êfxtcndj»: «Äjcnjqyf dybvfybz ghjatccbz rjycekmnfynf gj jwtyrt ytldb;bvjcnb – nfrbt cgtwbfkbcns gjzdbkbcm e yfc d 1998 u. È[ rjkbxtcndj ytdtkbrj, f pfhf,jnrb ytgkj[bt. Äj rhbpbcf pfhgkfnf rjycekmnfynf gj jwtyrt ytldb;bvjcnb dfhmbhjdfkfcm d ghtltkf[ $ 3–4 nsc., ctqxfc gjhzlrf 30–40 nsc. he,ktq».
Â[jl Åckb yf ghjlf;b hf,jnjlfntkb ujnjds ,hfnm cjnhelybrjd ,tp jgsnf b j,exfnm b[ yf vtcnt, nj d jwtyrt nfrjq yjvth dhzl kb ghjqltn – ytj,[jlbvs cgtwbfkmyst pyfybz. «Çfrjyxbd cgtwbfkmysq rehc j,extybz, dgjkyt htfkmyj ecnhjbnmcz yf hf,jne gjvjoybrjv jwtyobrf», – ujdjhbn Ífnfkmz Êjylhfnmtdf. Ýnj lkz yfxfkf. Íj cfvjt bynthtcyjt lfkmit!
Åot d[jl Ñj,cndtyyjt jwtyjxyjt futyncndj.
Óvyst cjdtns Âj-gthds[, jnrhsdfz cj,cndtyysq ,bpytc, nofntkmyj gjlevfqnt, cgjcj,ys kb ds hf,jnfnm yf ct,z? Ê cj;fktyb., ghtlghbybvfntkmcrbt cgjcj,yjcnb lfys lfktrj yt dctv. Âj-dnjhs[, lkz yfxfkf dfv ytj,[jlbv ,fpjdsq «rjvgktrn» kjzkmys[ rkbtynjd, yf xmb[ pfrfpf[ ds cvj;tnt hf,jnfnm gthdjt dhtvz – lj nt[ gjh, gjrf dfif abhvf yt cltkftn ct,t bvz.
ÏhbvthÍfnfkmz Ócn.;fybyf cnfkf jwtyobrjv, ghjqlz ujlbxye. gthtgjlujnjdre d ÌÈÑÈ (cnhjbntkmysq bycnbnen). Òhb ujlf yfpfl jyf dvtcnt c ve;tv jnrhskf cdjt futyncndj. Ít,jkmijq jabc cyzkb hzljv c ljvjv «yf nhjb[» (jyf, ve; b ,e[ufknth). Ïj ckjdfv Ífnfkmb, ytcvjnhz yf rhbpbc, elftncz ghbkbxyj pfhf,fnsdfnm.
Þpf,bkbnb d Èynthytnt
Ñenm Ñgtwbfkbcn gj .pf,bkbnb cjplftn gjyznyst b elj,yst gjkmpjdfntkmcrbt bynthatqcs lkz ghjuhfvv b bynthytn-cfqnjd.
«Þpf,bkbnb-cgtwbfkbcn yf[jlbn rjvghjvbcc vt;le nht,jdfybzvb ,bpytcf, gjkmpjdfntktq b nt[ybxtcrbvb juhfybxtybzvb».
Ñtqxfc Äfvbh Õfkbkjd, utylbhtrnjh futyncndf bynthytn-PR Green: «Ë.lb, hfp,bhf.obtcz d ekexitybb elj,cndf cfqnjd lkz gjkmpjdfntkz (usability), jcnhj djcnht,jdfys, yj b[ gjxnb ytn». Òj ;t rfcftncz cgtwbfkbcnjd gj ghjldb;tyb. d ,kjuf[ b cjwctnz[ b gjbcrjdjq jgnbvbpfwbb. Ïhb 'njv ghfrnbxtcrb ybrnj bp bpdtcnys[ d Ðjccbb bynthytn-vfhrtnjkjujd yt bvttn ghjabkmyjuj j,hfpjdfybz. Ýnj djpvj;yjcnm!
×nj ,eltn Ïhjuyjpbhetncz «pjkjnfz 'hf» bynthytnf, rjulf nhflbwbjyyst ÑÌÈ (ÒÂ, gtxfnm) jnlflen gfkmve gthdtycndf gj htrkfvysv pfrfpfv bynthytn-rjvgfybzv. Ïj ytrjnjhsv jwtyrfv, ceotcndtyyst gjldb;rb d 'njv yfghfdktybb yfvtnzncz e;t xthtp 1–2 ujlf. Ñfvjt dhtvz – pfrblsdfnm eljxrb d bylecnhb..
Âjpvj;yjcnb Âscituj j,hfpjdfybz cj cgtwbfkbpfwbtq gj .pf,bkbnb gjrf, rjytxyj, ytn. Çfnj tcnm rehcs jn pdtpl ghjatccbb. Ífghbvth, Ïkfnjy Äytghjdcrbq dtltn pfyznbz d ÃÓ-ÂØÝ. Îkmuf Ïtcrjdf ,eltn xbnfnm cdjq rehc d ÌÃÒÓ. Îhufybpe.ncz b rjhgjhfnbdyst nhtybyub, rjnjhst dtlen Àhntv Êepytwjd (Uexpert), Àktrctq Êjgskjd (UIDesign Group), Àylhtq Ñbrjhcrbq (UsabilityLab). Ävbnhbq Ñfnby cjnhelybxftn cj vyjubvb ext,ysvb wtynhfvb.
Âjqnb gj-evyjve ×nj,s pfgjkybnm ghj,tk d ghjatccbjyfkmyjv j,hfpjdfybb hjccbqcrb[ .pf,bkbnb-cgtwbfkbcnjd, d UsabilityLab hfphf,jnfkb j,hfpjdfntkmye. cthnbabrfwbjyye. ghjuhfvve (Certified Usability Professional, cjrhfotyyj ÑUP). Ïhjuhfvvf ljcnegyf d hfpys[ ajhvfnf[, d njv xbckt lbcnfywbjyyjv: ds vj;tnt exbnmcz d k.,jv vtcnt, ult tcnm Èynthytn.
