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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Èynthytn-vfufpbye gjkmpjdfntkb ljcnf.ncz nz;tkj, nfr rfr lkz ytuj yt hf,jnf.n,
yb PR-ghjldb;tybt (nen dct lbdbltyls ljcnfkbcm gthdjghj[jlwfv - "Îpjye" b
xenm-xenm "Ájkthj"), yb vtlbqyfz htrkfvf, yb dczrbt jykfqyjdst rjyrehcs,
dbrnjhbys...
×nj,s dtcnb lj pfrfpf c nfrbv nheljv gjkextyys[
gjctnbntktq, byjulf nht,etncz jcyjdfntkmyjt bccktljdfybt cdjtuj cfqnf bkb
htrkfvys[ rfvgfybq.
Êfr bccktljdfnm nt[, rnj yt regbk? Òen gjvjuen
chtlcndf dbpefkbpfwbb bynthytn-fyfkbnbrb.
Òt, rnj djj,ot yt d ntvt, vjuen
dpukzyenm lfql;tcn ytvyjujxbcktyys[ gjrf ge,kbrfwbq j nfrb[
bycnhevtynf[, rjnjhst d Ðeytnt gjzdbkbcm afrnbxtcrb njkmrj d 'njv ujle. È[
ghbywbg "kexit jlby hfp edbltnm, xtv cnj hfp bpexbnm nf,kbws
bynthytn-cxtnxbrjd". Ïj'njve vj;yj yfxfnm pyfrjvcndj c ntvjq b c ghjcvjnhf lde[vbyenyjuj dbltj.
Êfxtcndtyyfz
dbpefkbpfwbz lfyys[ zdkztncz df;yjq xfcnm. k.,jq fyfkbnbxtcrjq cbcntvs. À
ukfdyjt chtlcndj yf hsyrt dbpefkbpfwbb bynthytn-fyfkbnbrb - WebVisor.
Íjdsq
bynthytn-cthdbc WebVisor pfgbcsdftn rf;ljt ldb;tybt "vsib" gjctnbntktq, rf;lsq
rkbr b rf;ljt yf;fnbt rkfdbib. Âs cvjnhbnt d gktqtht yf ltqcndbz k.,juj bp cdjb[
gjctnbntktq, xnj,s phbntkmyj ghjfyfkbpbhjdfnm b[ gjdtltybt.
Îcyjdyjt
yfpyfxtybt cthdbcf pfgbcb gjctotybq – fyfkbp elj,cndf cfqnjd. È[ dkfltkmws
ntgthm vjuen gjkfufnmcz yt njkmrj yf bynebwb.: edblbn gjctnbntkm cfqnf 'ne
ccskre bkb yt edblbn? À djn 'ne rfhnbyre, gj[j;e. yf ryjgre – yt ghbvtn kb tt
gjctnbntkm pf ccskre, b yt yfxytn kb yf ytt rkbrfnm? À djn 'ne ajnjuhfab.,
gjvtotyye. d yb;ybq ktdsq eujk – tt djj,ot pfvtxf.n? Ïjyznyf kb gjctnbntk.
cnhernehf vty. cfqnf bkb gjctnbntkm ,ke;lftn d gjbcrf[ ye;yjuj hfpltkf?
Ñfvst rhegyst cfqns vjukb gjpdjkbnm ct,t ljhjujcnjzott bccktljdfybt
usability testing: yfybvftncz rjvfylf lj,hjdjkmwtd b rjvfylf fyfkbnbrjd,
lj,hjdjkmws [jlzn gj cfqne, fyfkbnbrb cktlzn pf rf;lsv b[ ltqcndbtv b gbien
jnxtn j njv, xnj vj;yj ekexibnm. À gjckt cvtys lbpfqyf usability testing yflj
ghjdjlbnm pfyjdj… Ñfqns gjvtymit yt vjukb ct,t gjpdjkbnm djj,ot ybrfrjuj
ntcnbhjdfybz, [jnz ye;lfkbcm d ytv lf;t ,jkmit rhegys[: lkz yt,jkmib[ cfqnjd
rhfqyt df;ty rf;lsq gjctnbntkm. Ñ gjzdktybtv cthdbcf pfgbcb gjctotybq rfhnbyf
hflbrfkmysv j,hfpjv vtyztncz. Ájkmit yt yflj uflfnm. Ìj;yj, jcyjdsdfzcm yf
pfgbcfyys[ gjctotybz[, wtktyfghfdktyyj ekexifnm cnhernehe cnhfybw cfqnf nfrbv
j,hfpjv, xnj,s jghfdlfnm j;blfybz gjctnbntktq. Âtlm, rfr bpdtcnyj, ,jkmijq
ghjwtyn gjctnbntktq (gjntywbfkmys[ gjregfntktq) «nthztncz» e;t yf gthdjq
cnhfybwt cfqnf, ghjcnj gjnjve xnj yt hfpj,hfkbcm d cnherneht cnhfybws b yt
gjyzkb kjubre yfdbufwbb.
Ñfvst nbgbxyst rkbtyns cthdbcf pfgbcb gjctotybq:
- 'nj rfr hfp bynthytn-vfufpbys, cfqns-dbnhbys c rfnfkjujv ghjlerwbb, f nfr;t
htrkfvyst cfqns (jcj,tyyj lkz Átueyf b Adsense) b yjdjcnyst
htcehcs.
Î,sxyj k.lb ldbuf.n vsim. nelf, ult b[ xnj-nj pfbynthtcjdfkj,
gjrfpsdfz "[jl cdjb[ vscktq". Î,j,otyyst lkz dct[ bkb xfcnb gjctnbntktq Êfhns
frnbdyjcnb b dybvfybz gjrfpsdf.n, ult gjctnbntkb rkbrf.n, ult jyb gj-,jkmitq
xfcnb xbnf.n b rfr lfktrj dybp jyb ghjrhexbdf.n cnhfybwe. Êfhns frnbdyjcnb
jcj,tyyj df;ys lkz cfqnjd c ,jkmijq gjctoftvjcnm..
Êjulf wtktdjq
gjctnbntkm ghb[jlbn yf cfqn, jy ybxtuj yt pyftn j dfitv ,bpytct, j ghtlkfuftvs[
njdfhf[. À d njn vjvtyn, rjulf jy jajhvkztn gjregre, jy e;t dkflttn ytj,[jlbvjq
lkz ecgtiyjuj pfdthitybz ghjlf;b byajhvfwbtq. Çflfxtq bccktljdfybz ghjlf; c
cfqnf ,eltn:
f) jghtltktybt ytj,[jlbvjuj yf,jhf byajhvfwbjyys[ cnhfybw,
rjnjhe. ljk;ty gjkexbnm njn bkb byjq gjctnbntkm lkz njuj, xnj,s ghjlf;f
cjcnjzkfcm.
,) lbpfqyf b elj,cndf cnhfybw, gentq gj cfqne, cgjcj,cnde.obt
njve, xnj,s 'ne byajhvfwb. jy gjkexbk.
È nen yf gthdsq gkfy ds[jlbn njn
afrn, xnj c cfqnjv dpfbvjltqcnde.n htfkmyst k.lb.
Ïj'njve dkfltktw cfqnf
ljk;ty pyfnm j, 'nb[ k.lz[ b b[ gjdtltybb dct, xnj,s:
- cltkfnm cfqn elj,ysv
lkz gjctnbntktq, b rfr cktlcndbt
- edtkbxbnm jnlfxe jn cfqnf.
Òen
vj;yj r ghbvthe epyfnm, xnj kexit ghjlf.n bynthytn-vfufpbys c vfkbyjdsv ajyjv, c
lkbyysvb cnhfybwfvb b rjvgfrnyj jhufybpjdfyyjq d nf,kbws byajhvfwbtq jn njdfhf[.
Òj tcnm d bynthytn-vfufpbyt gjctnbntkm ,eltn j[jnyj ghjrhexbdfbnm cnhfybws c
dslfxtq njdfhjd, yj kbcnfnm b[ crjhtt dctuj yt cnfytn.
Äj gjzdktybz
WebVisor nfrbt pyfybz ljcnfdfkbcm jxtym ljhjujq wtyjq. À ctqxfc vj;yj
gjghj,jdfnm phbntkmyj gjyznm, rjuj b gjxtve vs nthztv. Äkz 'njuj cnjbn
ghjcvjnhtnm b[ gjdtltybt - cyfxfkf yf dbltjhjkbrf[, gjnjv yf Êfhnf[
dybvfybz b Êfhnf[ ghjrhenrb.
Ðtrjvtyletncz:
Ôbkmnhjdfnm
gjctotybz gj hfpkbxysv gfhfvtnhfv: ljcnbuibt wtkb b yt ljcnbuibt, gj bcnjxybrfv
nhfabrf, c hfpyjq uke,byjq ghjcvjnhf, d hfpyst gthbjls (lj dytctybz bpvtytybq b
gjckt).
Àyfkbpbhjdfnm gjdtltybt dsltktyys[ ajrec-uhegg.
Âszdkznm nbgbxyst
j,hfpws gjdtltybz.
Âsldbufnm ubgjntps b ghjdthznm b[
ljcnjdthyjcnm.
Ïhb 'njv gjifujdst ltqcndbz drk.xf.n gjcnhjtybt Êfhn
frnbdyjcnb gjctnbntkz - cyfxfkf lkz ,kfujghbznyjuj cwtyfhbz, gjnjv - lkz
yt,kfujghbznyjuj. È lfktt, chfdybdfz ldt gjkextyyst rfhnbyrb, cktletn yfl ybvb
rjycnhernbdyj gjlevfnm.
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