ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Íf V rjyathtywbb «Ýktrnhjyyfz njhujdkz – 2009» c ljrkfljv «Ïjbcrjdjt ghjldb;tybt bynthytn-vfufpbyf c yekz» dscnegbk Àynjy Øfvfyftd, cgtwbfkbcn rjycekmnfyn gj bynthytn-vfhrtnbyue rjvgfybb «Àivfyjd b Ïfhny¸hs».
Àynjy yfxfk dscnegktybt c njuj, xnj nht,jdfkjcm lkz ecgtiyjuj
ghjldb;tybz cfqnf ytcrjkmrj ktn yfpfl b rfr j,cnjzn ltkf c 'nbv
ctujlyz. Ädf-nhb ujlf yfpfl ,skj ljcnfnjxyj dyenhtyytq jgnbvbpfwbb b
ccskjxyjq vfccs. Ñtqxfc nht,etncz nhfcn. Ïj'njve ghb ghjldb;tybb njkmrj
xnj cjplfyyjuj cfqnf bynthytn-vfufpbyf ghbl¸ncz yfxbyfnm c ecnjqxbds[
nhfcnjds[ [fhfrnthbcnbr, f pfntv dyenhtyyzz jgnbvbpfwbz b dytiybt
ccskrb.
Òhfcn – 'nj ljdthbt cj cnjhjys gjkmpjdfntktq, cfqnjd,
vjlthfnjhjd ßyltrcf b n.l. ×nj vj;tn j,tcgtxbnm nhfcn: dj-gthds[, dct
'ktvtyns b ntrcns cfqnf – «lkz k.ltq»; dj-dnjhs[, «tcntcndtyyst»
dytiybt ccskrb; d-nhtnmb[, bynthtc gjctnbntktq r cfqne, gjlndth;lftvsq
cnfnbcnbrjq.
 gthdst vtczws hf,jns yfl cfqnjv gj yfrjgktyb. nhfcnf ytj,[jlbvj
ekexibnm byltrcfwb. cfqnf b jgnbvbpbhjdfnm njdfhyst cnhfybws. Íj
cktletn ghbyznm dj dybvfybt njn afrn, xnj yf lfyyjv 'nfgt dct ntrcns
ljk;ys ,snm lkz k.ltq, f yt lkz gjbcrjds[ hj,jnjd. À ntrcns yf ukfdyjq
cnhfybwt b hfpltkf[ rfnfkjuf jgnbvbpbhjdfnm yt cktletn djj,ot.
Êhjvt njuj, yt cktletn pf,sdfnm ghj .pf,bkbnb cfqnf. Ñnjbn
gjlrk.xbnmcz r cke;,t ßyltrc.Ât,vfcnth, ecnfyjdbnm cx¸nxbrb cnfnbcnbrb,
r ghbvthe ßyltrc.Ìtnhbrf b Google Analytics.
Íf yfxfkmyjv 'nfgt ghjldb;tybz dtcmvf 'aatrnbdyf gjregrf cnfntq.
Ýnj vfnthbfks c tcntcndtyysvb ccskrfvb lkz k.ltq. Ðtrjvtyletncz cnfdbnm
yt ,jktt 3-[ ccskjr d ntrcnt cnfnmb, bp rjnjhs[ 1-2 ccskrb yf njdfhyst
cnhfybws b to¸ jlye (fyrjh rjnjhjq – yfpdfybt dfitq rjvgfybb) yf
ukfdye.. Î,]¸v cnfnmb – 3000-5000 pyfrjd. Ñnfnmb ljk;ys ,snm
eybrfkmysvb. Íj d ckexft, tckb bcgjkmpetncz hfpvyj;tybt cnfntq, c
rf;ljuj if,kjyf ytj,[jlbvj ltkfnm yt ,jktt 30-50 dfhbfynjd.
Ðtrjvtylfwbb gj ds,jhe gkjofljr gjl cnfnmb:
- rfnfkju cnfntq yf gkjoflrt ljk;ty ,snm «lkz k.ltq»;
- kexit ds,bhfnm gkjoflrb dhexye., jwtybdfz cfqn d wtkjv, lbyfvbre ÒÈÖ b PR, jghtltkzz vtcnj dfitq cnfnmb d cnherneht cfqnf.
Òfrbv j,hfpjv, d gthdst ldf vtczwf ,elen dtcnbcm hf,jns gj ekexityb.
byltrcfwbb, jgnbvbpfwbb njdfhys[ cnhfybw gjl ybprjxfcnjnyst pfghjcs,
gjregrt cnfntq. Ðf,jnf gj .pf,bkbnb ,eltn dtcnbcm yf ghjnz;tybb dctuj
dhtvtyb hf,jns c cfqnjv b yt juhfybxbncz gthdsvb 2-vz vtczwfvb.
Äkz ghjldb;tybz gj ybprjxfcnjnysv pfghjcfv df;yj yt njkmrj jgnbvbpfwbz njdfhys[ cnhfybw. Íe;ys dytiybt ccskrb b [jhjibt cybggtns d gjbcrjdjq dslfxt.
Ñcskrb c dytiyb[ htcehcjd:
- ntrcn ccskrb – tcntcndtyyjt ghtlkj;tybt,
- to¸ kexit – ytcrjkmrj ghtlkj;tybq,
- d jrhe;tybb fyrjhf ljk;yf ,snm zcyfz ghbdzprf r ntvfnbrt,
- rfr vj;yj vtymit «gkj[b[» cfqnjd (ÃÑ) chtlb gkjofljr,
- ghjdthznm gkjoflre yf ghtlvtn ÃÑ kexit dhexye..
Êfrbv j,hfpjv ds[dfnsdftncz ntrcn cj cnhfybws lkz cybggtnf d
htpekmnfnf[ gjbcrf, njxyj crfpfnm ybrnj yt vj;tn. Ïhfdbkmyst jndtns
vj;yj yfqnb 'vgbhbxtcrbv gen¸v. Ê ghbvthe, df;yj ghzvjt d[j;ltybt
pfghjcf d ntrcnt (kexit ytcrjkmrj hfp d ytgjchtlcndtyyjq ,kbpjcnb). Ýnj
ljk;yj ,snm lkbyyjt, pfrjyxtyyjt ghtlkj;tybt bp 15-20 ckjd. Ïhbx¸v tckb
hfymit gjbcrjdst hj,jns jnlfdfkb ghtlgjxntybt yfxfke ntrcnf, nj d
yfcnjzobq vjvtyn jnvtxftncz ds[dfnsdfybt ntrcnf bp cthtlbys cnhfybws.
Èuhf.n hjkm gjlpfujkjdrb <h2>, <h3> b n.l. Google jnlf¸n
ghtlgjxntybt vtnfntue <META NAME=”DESCRIPTION”>. Êhjvt njuj,
pfvtxtyj, xnj d cybggtn vj;tn gjqnb ghtlkj;tybt, d rjnjhjv dcnhtxftncz
ntktajy.
Óghfdktybt cybggtnfvb:
• Â[j;ltybq rk.xtds[ pfghjcjd yf cnhfybwt ljk;yj ,snm ljcnfnjxyj, yj yt
ckbirjv vyjuj. Èyfxt ytkmpz ghtlcrfpfnm, jnrelf djpmv¸ncz cybggtn.
• Ïhtlkj;tybz c d[j;ltybzvb pfghjcjd ljk;ys cfvb gj ct,t ,snm «ghjlf.obvb».
• Ïjcnjzyysq rjynhjkm cybggtnf b njyrfz yfcnhjqrf ntrcnf d njv vtcnt, jnrelf jy ,th¸ncz.
• Ìjoysq b ghjcnjq bycnhevtyn <TITLE>.
Ïhjldb;tybt gj dscjrjxfcnjnysv pfghjcfv ljk;yj drk.xfnm
ljjgnbvbpfwb. ukfdyjq cnhfybws b hfpltkf rfnfkjujd. Ïhb 'njv ,kjr
jgnbvbpbhjdfyyjuj ntrcnf kexit dctuj hfpvtofnm d yfxfkt cnhfybws (htxm
bl¸n j d¸hcnrt HTML, f yt j dbpefkmyjv djcghbznbb). Ötynhfkmysq ,kjr
ntrcnf yf ukfdyjq cnhfybwt b hfpltkf[ rfnfkjuf ljk;ty ,snm yt njkmrj
«lkz k.ltq», yj b «ghjlf.obv». Êhjvt njuj, pltcm nfr;t df;ys cybggtns b
b[ ghfdbkmyfz yfcnhjqrf. Ñcskrb cktletn pfregfnm yt,jkmibvb gfhnbzvb.
Àynjy Øfvfyftd j,hfoftn dybvfybt yf nj, xnj ytj,[jlbvj gjcnjzyyj
vjybnjhbnm gjdtltybt gjctnbntkz yf cfqnt, f nfr;t cktlbnm pf CTR.
Î,pjh gjlujnjdbkf Ñdtnkfyf ×thytdf. searchengines.ru/articles/008079.html
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