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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
26-28 jrnz,hz d Ìjcrdt d nhtnbq hfp cjcnjzkfcm vt;leyfhjlyfz
rjyathtywbz User Experience Russia, rjnjhfz d 'njv ujle ghjikf
cjdvtcnyj c UPA Europe 2009. Ñfvfz ,jkmifz rjyathtywbz gj .pf,bkbnb d
Âjcnjxyjq Ådhjgt ghjikf ghb cgjycjhcrjv exfcnbb rjvgfybq Microsoft,
Neurobotics, Axure, Techsmith, RuCenter, Adlabs, Loop11. Îhufybpfnjhs
rjyathtywbb – ÓÖ Careerlab, rjvgfybz UsabilityLab, fccjwbfwbb UPA
Europe, UPA Russia.
Ätdbp
rjyathtywbb User Experience Russia – UPA Europe 2009 «Ïhjtrnbhjdfybt
dpfbvjltqcndbz: jn gthdjuj rjynfrnf lj kjzkmyjcnb» - jnhf;ftn
cnhtvktybt User Experience 2009 r byntuhfwbb: j,vtye jgsnjv
.pf,bkbnb-ghjatccbjyfkjd b cgtwbfkbcnjd cvt;ys[ j,kfcntq b
.pf,bkbnb-jgsnjv pfgflyjuj b hjccbqcrjuj.
Îlby bp frwtynjd rjyathtywbb d 'njv ujle - exfcnbt d cjplfybb
ecgtiyjuj ghjlernf ghjatccbjyfkjd hfpkbxys[ cgtwbfkmyjcntq: vfhrtnbyu,
htrkfvf, UX b .pf,bkbnb, hfphf,jnrf, rkbtyncrfz gjllth;rf. Â cdzpb c
'nbv d ghjuhfvvt gjzdbkfcm yjdfz ctrwbz - «Ïjdtltyxtcrbq vfhrtnbyu:
rjycnhebhjdfybt jgsnf gjnht,bntkz». Îcj,tyyj d yjdjv nhtrt exfcnybrfvb
,sk jnvtxty ljrkfl Àktrcfylhf Áehnf «Äbpfqybnm yflj yt ghjlern..». Èp
cnfhs[ ctrwbq jcnfkbcm yfghfdktybz, gjcdzotyyst .pf,bkbnb d 'ktrnhjyyjq
rjvvthwbb, bccktljdfybzv b ghjtrnbhjdfyb. UX, f nfr;t nhtr «Ýktrnhjyyjt
ghfdbntkmcndj b j,otljcnegyjcnm», jlyjq bp jcyjdys[ wtktq rjnjhjuj
zdkztncz pfobnf ghfd k.ltq c juhfybxtyysvb djpvj;yjcnzvb.
Òfr;t d 'njv ujle rjyathtywbz ghjikf cjdvtcnyj c UPA, vt;leyfhjlyjq
fccjwbfwbtq .pf,bkbnb-ghjatccbjyfkjd. Â cnjkbwt Ðjccbb dcnhtnbkbcm 316 .pf,bkbnb-cgtwbfkbcnjd bp Ðjccbb, ÑØÀ, Ødtqwfhbb, Ôbykzylbb, Órhfbys, Átkjheccbb b lheub[ cnhfy Ådhjgs.
Èp pfgflys[ uehe dgthdst lkz heccrjq felbnjhbb dscnegbk Ábkk Áfrcnjy,
dtleobq bccktljdfntkm rjvgfybb Microsoft, ghjatccbjyfk c jgsnjv hf,jns
d .pf,bkbnb ,jktt 30 ktn. Îy d ghzvjv 'abht ghjxbnfk ljrkfl c
bynhbue.obv yfpdfybtv «Ècnjhbz ,eleotuj User Experience». Èp yfib[
cjjntxtcndtyybrjd exfcnybrfv jxtym gjyhfdbkcz ljrkfl Àylhtz Ñt,hfynf
(lbhtrnjhf gj vfhrtnbyue cthdbcjd rjvgfybb ßyltrc), rjnjhsq gjrfpfk,
rfr ye;yj ghjdthznm dct ubgjntps gj bpvtytybzv bynthytn-ghjtrnf c
vbybvfkmysvb hbcrfvb.
Òfr;t d xbckt rk.xtds[ cgbrthjd d rjyathtywbb ghbyzkb exfcnbt:
• Òtj Ìfyltk
(vbhjdjq 'rcgthn, fdnjh rybu gj .pf,bkbnb b ghjtrnbhjdfyb. bynthatqcjd,
d njv xbckt «Äbpfqy bynthatqcjd», «Ðfphf,jnrf gjkmpjdfntkmcrjuj
bynthatqcf»);
• Ñbkmdbz Öbvvthvfy (ghtpbltyn UPA International)
• Òbhf Ðfex (Customer Research Architect, IBM);
• Ävbnhbq Ñfnby (CEO, UsabilityLab, dtleobq cgtwbfkbcn gj .pf,bkbnb d Ðjccbb)
Ävbnhbq Ñfnby: «Ñjdvtcnyjt
ghjdtltybt rjyathtywbb c UPA Europe d 'njv ujle jpyfxftn yjdsq 'nfg
hfpdbnbz .pf,bkbnb d Ðjccbb. Ê yfv d ujcnb ghbt[fkb cfvst zhrbt
.pf,bkbnb-ghjatccbjyfks bp hfpys[ cnhfy, b e yfc ,skj, xnj j,celbnm. Ìs
nfr;t yflttvcz, ghjljk;bnm lbfkju c yfibvb rjkktufvb bp cvt;ys[
j,kfcntq, dvtcnt vs cltkftv vbh tot elj,ytq»
Òfr;t d hfvrf[ rjyathtywbb ghjikb:
•
yfuhf;ltybt gj,tlbntktq ytcrjkmrb[ rjyrehcjd: d yjvbyfwbb «Ëexibt
gjkmpjdfntkmcrbt rfxtcndf» d hfvrf[ rjyrehcf WebHiTech; rjyrehcf
bynthatqcys[ kzgjd, hjpsuhsitq b dbrnjhby jn jhufybpfnjhjd b gfhnythjd
rjyathtywbb.
• vfcnth-rkfccs Òtj Ìfyltkf («(Íjdst) Çjkjnst ghfdbkf dt,-lbpfqyf») b Òbhs Ðfex («Âs,jh vtnjljd gjkmpjdfntkmcrb[ bccktljdfybq).
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