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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Èynthytn-htrkfvf (b cjplfybt rjhgjhfnbdyjuj cfqnf, rfr aeylfvtyn
bynthytn-htrkfvs rjvgfybb) njkmrj yf gthdsq dpukzl rf;tncz ljcnegyjq b
dsujlyjq. Êfr hfcce;lftn herjdjlbntkm bkb ghtlghbybvfntkm: «cltkftv
cfqn, gjnjve xnj cfqn tcnm e rjvgfybb «Õ» b e rjvgfybb «Y» b lf;t e
rjvgfybb «Z» - pfrf;tv b ct,t cfqn, rkbtyns ,elen dfkbnm njkgjq,
htrkfvysq jnltk - cjrhfnbv, ghjlf;b - eldjbv».
Óue. Õjhjij tckb nfrjve herjdjlbntk. djdhtvz gjgfltncz gjhzljxysq
xtkjdtr, rjnjhsq erf;tn yf ytljcnfnrb nfrjq «cnhfntubb». Íj ;lfnm
gjlj,ys[ htrjvtylfwbq jn dt,-cnelbb – yt ghb[jlbncz. Êfrfz jcyjdyfz
pflfxf dt,-cnelbb? Ïjkexbnm c rkbtynf ltymub. Åckb Âs ghb 'njv yf
ds[jlt gjkexbnt rfxtcndtyysq ghjlern (cfqn) – 'nj Âfib ghj,ktvs.
Ít vjue crfpfnm, xnj dt,-futycndf nfrbt e; ghj;;tyyst «rblfks», cjdctv
ytn. Ïhjcnj ;bpym b[ yfexbkf jlyjve ghjcnjve ghfdbke – «kb,j cjukfifqcz
c rkbtynjv b ,thb ltymub, kb,j gsnfqcz tuj «exbnm» b reifq xthtp ltym».
À dct gjnjve, xnj rkbtyn (xfot dctuj vtkrbq ghtlghbybvfntkm bkb
herjdjlbntkm jnltkf) yt hfp,bhftncz d catht bynthytn-htrkfvs b
dt,-ghjbpdjlcndt, yj pfnj edthty, xnj 'nj yt nfr ckj;yj, xnj,s ytkmpz
,skj (gjl tuj, rkbtynf, xenrbv herjdjlcndjv cjplfnm 'aatrnbdysq
Èynthytn-ghjtrn).
È, rkbtyn – herjdjlbn. ×fcnj nfrjt herjdjlcndj ghbdjlbn r njve, xnj
cjnhelybrb dt,cnelbb jnvtxf.n clfxe ghjtrnf (b bp,fdktybt jn «k.,bvjuj»
rkbtynf) rfr ahfyweps – ltym dpznbz Áfcnbkbb. Ïj'njve dt,-futyncndj b
yt ,thtncz «gjexfnm» rkbtynf, f ghjcnj dsgjkyztn dct tuj ghb[jnb, nb[j
dscnfdkzz cxtnf.
Ó;t gjnjv – rkbtyn pflftncz djghjcjv, f xnj ;t cj,cndtyyj ,skj cltkfyj
yt nfr, xnj cfqn dbcbn yf ,fkfyct vthndsv uhepjv, ltvjycnhbhez
ytdthjznyst gjrfpfntkb gjctoftvjcnb d dblt 2-3 xtkjdtr d cenrb
(gjkjdbyf bp rjnjhs[ – cjnhelybrb cfvjq rjvgfybb).
Òfrjve «rkbtyne» nfr b [jxtncz crfpfnm – «Äjhjujq, tckb ,s ns nfr
cjplfdfk cdjq ,bpytc, rfr herjdjlbk ghjbpdjlcndjv cfqnf, nj ,jkmit ,s
pfhf,jnfk, ,elexb ctpjyysv hf,jxbv yf e,jhrt ctkm[jpghjlerwbb d
Óp,trbcnfyt».
Ðfphf,jnrf cfqnf, rfr 'aatrnbdyjuj bycnhevtynf htrkfvs ujhfplj ,jktt
nheljtvrbq ghjwtcc, xtv vj;tn gjrfpfnmcz. Þpf,bkbnb, lbpfqy, pyfybt
jcj,tyyjcntq dthcnrb, yfdsrb hf,jns c gjbcrjdsvb cbcntvfvb, jgsn d
ghjuhfvvbhjdfybb, jgsn hf,jns c rjyntynjv (gjujnjdrf, jwtyrf rjyntynf),
jgsn hf,jns d catht bynthytn-htrkfvs b gkfybhjdfybz bynthytn-htcehcjd
dct 'nj ytj,[jlbvj pyfnm b evtnm xtkjdtre rjnjhsq ,thtn yf ct,z
cvtkjcnm herjdjlbnm ghjbpdjlcndjv dt,-cfqnf. Ïhbxtv rkbtyne ye;yj kb,j
pyfnm b evtnm dct 'nj, kb,j yfqnb cgtwbfkbcnf rjnjhsq pyftn b evttn b
ujnjd ,snm «ghjrkflrjq» vt;le ytrjvgtntynyjcnm. (d lfyyjv djghjct)
rkbtynf b yt;tkfybtv gjlhzlxbrjd dsgjkyznm kbiybt ntkjldb;tybz.
Äevftnt yfqnb nfrjuj cgtwbfkbcnf – kturj? Õf! Îyb e;t lfdyj cjplfkb
cj,cndtyysq ,bpytc bkb hf,jnf.n d cj,cndtyys[ bynthytn-ghjtrnf[, yt
hfpvtybdfzcm yf ghb[jnb kturjvscktyys[ rkbtynjd. Íj ytrjnjhsv bp
rkbtynjd dct ;t eks,ftncz elfxf b jyb yf[jlzn cdjtuj «cvsiktyjuj
gfhtymrf» rjnjhsq yfcnjkmrj jgsnty xnj e;t vj;tn herjdjlbnm cjplfybtv
'aatrnbdyjuj bynthytn-ghjtrnf, yj tot ljcnfnjxyj ,tlty, xnj,s
cjukfcbncz yf 'njn rfnjh;ysq nhel.
«×tkjdtxtr», dsgjkyzz hjkm cdzpe.otuj pdtyf vt;le rkbtynjv b
gjlhzlxbrfvb (tckb jy cfv yt hfphf,fnsdftn cfqn – kexit gjhexbnm hf,jne
gjlhzlxbrfv) ,thtn yf ct,z aeyrwbb ghjtrn-vtytl;thf, cybvfz b[ c
dt,-futyncndf. È nfrjq gjl[jl yfvyjuj 'aatrnbdytt dfhbfynf, rjulf
hf,jnf gjhexftncz cnelbb, rjnjhfz e;t pfcke;bkf ghbpyfybt (hfcwtyrb
evyj;ftv yf 3) rkbtynjd, chtlb rjnjhs[ vyjuj bpdtcnys[ (tot hfp
evyj;ftv yf 2) ,htyljd.
Òfrjt ckexftncz, yj htlrj. ×fot dctuj - cfqns cjplf.ncz ghjatccbjyfkfvb
lkz ytghjatccbjyfkjd (rjnjhst gsnf.ncz eghfdkznm ghjwtccjv) b yf ds[jlt
gjkexftv jxthtlyjq yt;bpytcgjcj,ysq bynthytn-ghjtrn. Äfktt cktletn
xthtlf uhjvrb[, yj gecns[ ghtcc-htkbpjd, ghtptynfwbq, hfpvtotybt URL
cfqnf yf dctq gtxfnyjq htrkfvyjq ghjlerwbb rjvgfybb. È kbim, cgecnz
rfrjt nj dhtvz – rkbtyn ghb[jlbn r vsckb, xnj ye;yj xnj-nj cltkfnm b
«gjregftncz» yf yt vtytt gecnjt j,tofybt cj cnjhjys jxthtlyjuj
dt,-futyncndf («ye;yj cltkfnm htlbpfqy cfqnf!») bkb «njhue.otq
gjpbwbzvb» SEO-rjynjhs. È dct yfxbyftncz cyfxfkf. Óxbnsdfz tcntcndtyye.
«ntrexre» abhv, abhvtitr b rjvgfybq – vs bvttv cnf,bkmysq b
dscjrjhtynf,tkmysq hsyjr bynthytn-eckeu (lbpfqy, hfphf,jnrf cfqnjd,
ghjuhfvvbhjdfybt, ghjldb;tybt, rjyntrcnyfz htrkfvf b gh.). Ñjnhelybrb
dt,-cnelbq gjkexf.n hf,jxbt vtcnf, lbhtrnjhf – yjdst fdnjvj,bkb b
rdfhnbhs d ghtcnb;ys[ hfqjyf[ ujhjlf, f rkbtyns – nj, xnj jyb b ljk;ys
,skb gjkexbnm – cfqns. Ñ rjnjhsvb jyb yt pyf.n, xnj ltkfnm lfkmit (tckb
bv yt gjlcrf;tn jxthtlyjt dt,-futyncndj).
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