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dtltybt hjdjlz felbn cfqnf, df;yj bccktljdfnm yt njkmrj 'ktvtyns, rjnjhst yf[jlzncz d ghtltkf[ cfvjuj cfqnf (dyenhtyybt ccskrb, .pf,bkbnb, rfxtcndj ntrcnjd), yj b nj, xnj yf[jlbncz pf tuj uhfybwfvb.

htlcnfdmnt, xnj cfqn 'nj yt nthhbnjhbz c xtnrj jxthxtyysvb uhfybwfvb, f ytxnj dhjlt cghenf, rjnjhsq ghjcnbhftn cdjb oegfkmwf djdyt. s jcnfyjdbvcz yf jlyjv bp nfrb[ oegfktw, rjnjhsq buhftn ,jkmie. hjkm d ghbdktxtybb nhfabrf yf cfqn. nj cybggtn cfqnf d htpekmnfnf[ gjbcrf.

ltcm ,eltn hfccrfpfyj, rfr jwtybdfnm rfxtcndj cybggtnf b tuj cgjcj,yjcnm ghbdktrfnm nhfabr.

ybggtn - yt,jkmijq jnhsdjr ntrcnf bp yfqltyyjq gjbcrjdjq vfibyjq cnhfybws cfqnf, rjnjhsq bcgjkmpetncz d rfxtcndt jgbcfybz ccskrb d htpekmnfnf[ gjbcrf. ybggtn cjlth;bn rjyntrcn, d rjnjhjv dcnhtnbkjcm rk.xtdjt ckjdj d ntrcnt yf cnhfybwt. rfxtcndt cybggtnjd nfr;t vj;tn dsdjlbnmcz ntrcn bp vtnfn'uf Description.

kz njuj, xnj,s gjctnbntkm rkbryek yf ccskre, df;yj yt njkmrj tt hfcgjkj;tybt (vtcnj) d htpekmnfnf[ gjbcrf, yj b nf byajhvfwbz, rjnjhfz d ytq cjlth;bncz, f nfr;t j,ott dgtxfnktybt jn tt dytiytuj dblf.

jn gjxtve cktletn bpexfnm cybggtn d hfvrf[ felbnf rfr jlyj bp oegfktw: cfqn jrfpsdftn ytgjchtlcndtyyjt dkbzybt yf cjlth;bvjt cybggtnf. j bnjufv felbnf vj;yj ghbqnb r dsdjle j nfrjq jgnbvbpfwbb cfqnf, xnj,s tuj cybggtns ghbdktrfkb ,jkmit dybvfybz cj cnjhjys wtktdjq felbnjhbb b cnfkb ,jktt rkbrf,tkmysvb.

s,bhftv cybggtns lkz fyfkbpf

fqn vj;tn utythbhjdfnm ltcznrb cybggtnjd, jlyfrj ytn ybrfrjuj cvsckf fyfkbpbhjdfnm dct djpvj;yst dfhbfyns. wtkz[ felbnf cktletn ds,bhfnm njkmrj rk.xtdst cybggtns. kz njuj, xnj,s dsltkbnm ytcrjkmrj rk.xtds[ cybggtnjd, cktletn:

  1. s,hfnm ytcrjkmrj rk.xtds[ pfghjcjd, gj rjnjhsv ds ghjldbuftnt cdjq cfqn,
  2. szcybnm c gjvjom. cnfnbcnbrb, rfrbt pfghjcs utythbhe.n ,jkmit dctuj nhfabrf yf cfqn.

htlgjkj;bv, dfi cfqn ghtlkfuftn cnhjbntkmyst vfnthbfks, b d xbckj yfb,jktt df;ys[ pfghjcjd gj lfyysv cnfnbcnbrb b c njxrb phtybz hfcrhenrb cfqnf gjgfkb:

  • rhjdtkmyst vfnthbfks,
  • hekjyyst vfnthbfks,
  • ublhjbpjkzwbz,
  • ntgkjbpjkzwbz.

,sxyj cgbcjr cjcnjbn bp ,jkmituj xbckf pfghjcjd, yj lkz bkk.cnhfwbb jcnfyjdbvcz yf xtnsht[ dfhbfynf[.

pexftv cybggtns

fntv yfxbyftv yf,bhfnm yfib pfghjcs d gjbcrjdjq cnhjrt. kz ghbvthf juhfybxbvcz yltrcjv, [jnz ne ;t ghjwtlehe gjktpyj gjdnjhbnm b yf lheub[ gjgekzhys[ gjbcrjds[ cbcntvf[.

f cfvjv ltkt ds,jh gjbcrjdjq cke;,s / cke;, d wtkz[ bpextybz cybggtnf pfdbcbn jn nhfabrf yf cfqn. tv ,jkmie. ljk. nhfabrf ghbyjcbn gjbcrjdbr, ntv jy df;ytt. kz gjlfdkz.otuj ,jkmibycndf cfqnjd eytnf ukfdysv gjbcrjdbrjv jcnftncz yltrc.

fdfqnt gjcvjnhbv, rfr dsukzlzn ytcrjkmrj cybggtnjd gj pfghjce rhjdtkmyst vfnthbfks.

1. gthde. jxthtlm cktletn j,hfnbnm dybvfybt yf pfujkjdjr cybggtnf, n.r. vyjubt gjkmpjdfntkb juhfybxbdf.ncz cxbnsdfybtv pfujkjdrf. y ljk;ty ytcnb jcvscktyye. byajhvfwb., ytre. kjubxtcrb pfdthityye. vsckm. fujkjdjr ljk;ty ltkfnm frwtyn yf ghtbveotcndf[ bkb, rfr ujdjhzn vfhrtnjkjub, yf eybrfkmyjv njhujdjv ghtlkj;tybb () rjvgfybb. tuekbhjdfnm pfujkjdjr cybggtnf ytckj;yj, n. r. byajhvfwbz lkz ytuj ,thtncz bp n'uf <title>.

ghbdtltyys[ ghbvthf[ njkmrj gthdfz ccskrf cjlth;bn ytrjt : rhjdtkmyst b afcflyst vfnthbfks bp dhjgs. fr;t ghbcencndbt yfpdfybz abhvs Dr Schniefer ecbkbdftn gjcsk: vs ghtlkfuftv tdhjgtqcrjt, ytvtwrjt rfxtcndj.


ktle.ofz ccskrf nhflbwbjyysq gthtxtym rk.xtds[ ckjd. ltcm n'u <title> cjplfy bcrk.xbntkmyj lkz hj,jnjd gjbcrjds[ cbcntv b yt exbnsdftn bynthtcs b djcghbznbt k.ltq.

e;t dctuj c pfujkjdrjv cybggtnf j,cnjzn ltkf e ccskrb 6. yf dsukzlbn ythzikbdj, vsckm yt njkmrj yt pfrjyxtyf, yj b ytgjyznyf: ghjgeotys pyfrb ghtgbyfybz, ntrcn j,hsdftncz yf gjkeckjdt, lf b yfxfkj cj cnhjxyjq ,erds d wtkjv cjplftn yt,kfujghbznyjt dgtxfnktybt. fujkjdjr ljk;ty ,snm ljcnfnjxyj rjhjnrbv, xnj,s yt ,snm j,jhdfyysv yf gjkeckjdt.

2. fktt bpexftv gjzcyz.obq ntrcn. uj htuekbhjdfnm yfvyjuj ckj;ytt, [jnz ytkmpz crfpfnm, xnj 'nj cjdthityyj ytdjpvj;yj. fr cjdtn: tckb gjbcrjdfz cbcntvf dpzkf d rfxtcndt cybggtnf yt ;tkfntkmysq ahfuvtyn ntrcnf, bpvtybnt bvtyyj tuj. ckb ytkmpz bpvtybnm, djpmvbnt d n'u <noindex>.

jplfdfnm uhfvjnyst cybggtns gjl dct gjbcrjdst pfghjcs - ljcnfnjxyj nheljtvrjt pfyznbt, jlyfrj jyj jregftncz ,jkmitq rkbrf,tkmyjcnm. d htpekmnfnf[ gjbcrf. bltfkmyjv ckexft, ntrcn ljk;ty ghjljk;bnm vsckm pfujkjdrf, ,jktt gjlhj,yj j,hbcjdfnm .

cskrf 4 yfxbyftn pf plhfdbt, yj pfrfyxbdftn pf egjrjq. yfxfkf ujdjhbncz j ctvtqys[ nhflbwbz[, gjnjv dytpfgyj bltn rfrfz-nj jib,rf 4, rfrjq-nj ds,jh vjynf;yjq ,hbufls b n. l.

cskrf 5 ghtlkfuftn ytxnj dhjlt kbr,tpf yf ntve rhjdtkmys[ vfnthbfkjd. trcn yt ghjlftn, f kbrdblbhetn ghj,tks d j,hfpjdfybb.

cskrf 7 cjlth;bn xnj-nj ytdhfpevbntkmyjt.

djn ccskrf 6 kexit rjyrehtynjd cghfdkztncz c pflfxtq cajhvekbhjdfnm : jgsn rjvgfybb b bcgjkmpjdfybt yjdtqib[ nt[yjkjubq. jnz pltcm yt gjvtifkj ,s ,jkmit rjyrhtnbrb b vtymit gfajcyjuj cfvjdjc[dfktybz.

yjubt cfqns yt eltkz.n ljk;yjuj dybvfybz ntrcne cybggtnf, d htpekmnfnt xtuj ccskrf dsukzlbn ytghbdktrfntkmyj, d ytq cjlth;bncz vyjuj vecjhf. jn ytcrjkmrj ghbvthjd nfrb[ cybggtnjd:

3. frjytw, cvjnhbv, cjgencndetn kb cybggtne afdbrjy, brjyrf cfqnf. fdbrjy yt j,zpfntkmysq, yj ;tkfntkmysq 'ktvtyn cybggtnf. y yt njkmrj gjvjuftn dsltkbnm ccskre yf ajyt rjyrehbhe.ob[, yj b ghblftn cybggtne cjkblyjcnm.

tkfntkmyj, xnj,s wdtn afdbrjyf rjynhfcnbhjdfk c wdtnjv pfujkjdrf cybggtnf, f tuj hbceyjr ,sk gjyznysv. fghbvth, d ghbdtltyys[ dsit ghbvthf[ cbvdjkbrf afdbrjyf rjvgfybb Dr Schniefer cjdthityyj ytgjyznyf, f cfv pyfxjr gj[j; yf vtkrbq uhzpyjdfnsq ghzvjeujkmybr. exit dsukzlbn afdbrjy rjvgfybb t[yjybrjkm ,kfujlfhz ghbcencndb. jhfy;tdjuj 'ktvtynf.

4. fr;t lkz gjdsitybz rkbrf,tkmyjcnb cybggtn vj;tn cjlth;fnm ljgjkybntkmyst ccskrb b flhtc rjvgfybb.

lyfrj yfkbxbt flhtcf d ytrjnjhs[ ckexfz[ vj;tn cybpbnm rkbrf,tkmyjcnm ccskrb. ckb rjvgfybz hf,jnftn d j,othjccbqcrjv vfcinf,t, f tt jabc hfcgjkj;ty ult-yb,elm d jlvjcrjdmt, nj yfkbxbt flhtcf vj;tn jngeuyenm gjntywbfkmys[ rkbtynjd bp lheub[ htubjyjd nfrbt ckexfb yfv bpdtcnys.

hfabr

jkbxtcndj rkbrjd gj ccskrt pfdbcbn yt njkmrj jn tt vtcnf d htpekmnfnf[ gjbcrf. fv bpdtcnyj jxtym vyjuj ghbvthjd, rjulf ccskrb yf gthds[ vtcnf[ gjkexfkb vbpthye. ljk. rkbrjd gj chfdytyb. c ntv, xnj jyb vjukb ,s gjkexbnm.

j 'njq ghbxbyt cktle.obq 'nfg felbnf bpextybt rkbrf,tkmyjcnb ceotcnde.ob[ cybggtnjd. 'njq wtkm. yfhbcetv nfre. nf,kbxre:

1. pexbd ytcrjkmrj rk.xtds[ pfghjcjd ds j,yfhe;bnt, yfcrjkmrj ybprbq CTR (cjjnyjitybt gjrfpjd r rkbrfv) e ,jkmibycndf cybggtnjd, lf;t nt[ bp yb[, xnj hfcgjkj;tys yf gthds[ vtcnf[. t htlrjcnm CTR yf ehjdyt 0,03 2%.
nj cdbltntkmcndetn j njv, xnj cybggtn ytcvjnhz yf dsujlyjt hfcgjkj;tybt jxtym gkj[j hf,jnftn yf ghbdktxtybt rkbrjd.

2. fktt, yf xnj cktletn j,hfnbnm dybvfybt, - rfrfz cnhfybwf pfuhe;ftncz gjckt rkbrf.

xtym b jxtym vyjubt cfqns uhtifn gthtjgnbvbpfwbtq ljvfiytq cnhfybws cfqnf, rjulf dct ccskrb dtlen c.lf. fpvtofz rjyrhtnysq pfghjc, gjntywbfkmysq rkbtyn gjgflftn yt yf wtktde., f yf ukfdye. cnhfybxre, ult jy dsye;lty cyjdf bcrfnm nj, xnj tve ye;yj.

thtjgnbvbpfwbz j,sxyj ljcnbuftncz pf cxtn lkbyys[ ntrcnjd, yfgbcfyys[ b hfpvtotyys[ yf ukfdyjq cnhfybwt d hfcxtnt yf hj,jnjd, f yt k.ltq. vtcnj njuj, xnj,s cjplfnm lkz rf;ljuj dblf eckeub cdj. cnhfybxre b jgnbvbpbhjdfnm tt gj juhfybxtyyjve cgbcre rk.xtds[ ckjd, hfphf,jnxbrb cfqnf dc. jgnbvbpfwb. cdtkb r hfcrhenrt ljvfiytq cnhfybws.

nj dct hfdyj, xnj pfrfpfnm nfrcb lj rjyrhtnyjq ekbws b ,snm dscf;tysv djpkt hfcyjq gkjoflb njkmrj gjnjve, xnj 'nj wtynh ujhjlf b jnc.lf yfxbyf.ncz dct genb. xtdblyj, xnj ,jkmibycndj gjctnbntktq yt ecnhfbdftn nfrjt gjkj;tybt ltk, b jyb kb,j e[jlzn chfpe (jnrfps), kb,j e[jlzn, jnrhsd 2-3 cnhfybxrb b njkrjv yt hfpj,hfdibcm d yfdbufwbb (vfkfz uke,byf ghjcvjnhf b rjhjnrjt dhtvz yf cfqnt).

kz njuj, xnj,s gjctnbntkm yt hfpjxfhjdfkcz ghb dpukzlt yf pfuhepbdie.cz cnhfybwe b yt eitk, j,tofybt, rjnjhjt cjlth;bncz d ntrcnt ccskrb, ljk;yj cjjndtncndjdfnm htpekmnfne pfuheprb.

kz njuj, xnj,s gjdscbnm CTR cybggtnf yfcnhjqnt tuj cjlth;fybt b dytiybq dbl d cjjndtncndbb c htrjvtylfwbzvb.

kz njuj, xnj,s yt hfpjxfhjdfnm gjctnbntkz, jnrf;bntcm jn gthtjgnbvbpfwbb ukfdyjq cnhfybws b yfghfdkzqnt gjctnbntkz yf wtktdst gjcfljxyst cnhfybws, cjlth;fybt rjnjhs[ d njxyjcnb cjjndtncndetn cjlth;fyb. cybggtnf.


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