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djpj,yjdbkb cthb. dt,byfhjd cj cgtwbfkbcnfvb rjvgfybb Google (Äe,kby,
Èhkfylbz). Ïthdsq jykfqy-ctvbyfh yjdjq cthbb ,sk gjcdzoty
fyfkbnbxtcrjve bycnhevtyne Google Analytics. Âbltjpfgbcm dt,byfhf vj;yj
,tcgkfnyj ghjcvjnhtnm yf cfqnt SEMonline.ru, nfv ;t ds yfqltnt pfgbcb lheub[ dt,byfhjd c Google.
Ñtqxfc vs ge,kbretv jndtns Èujhz Ïhjwtyrj, cgtwbfkbcnf gj
bynthytn-vfhrtnbyue Google, yf djghjcs exfcnybrjd dt,byfhf «Google
Analytics: htfkmyst ghbvths bcgjkmpjdfybz». Âjghjcs, jnvtxtyyst
rhfcysv, gjrf yt yfikb jndtnjd, gjnjve rfr nht,e.n ,jktt nofntkmyjuj
bpextybz. Ïhbyjcbv dfv cdjb bpdbytybz pf pflth;re. Ítljcnf.obt jndtns
,elen jge,kbrjdfys d ,kb;fqitt dhtvz.
Òfr;t rjvfylf Google cjj,oftn, xnj j,tofyyst regjys ,elen hfpjckfys
lj rjywf 'njq ytltkb exfcnybrfv, e rjnjhs[ ytn AdWords frrfeynjd.
Ècgjkmpjdfnm regjys vj;yj njkmrj d yjds[ frrfeynf[ yt cnfhit 21-uj lyz.
1. Â Analytics vj;yj gjcvjnhtnm, gj rfrbv rk.xtdsv ckjdfv
ghb[jlzn gjkmpjdfntkb, yj, r cj;fktyb., yt erfpfyj yf rfrjq gjpbwbb gj
lfyyjve rk.xtdjve ckjde yf[jlbncz vjq cfqn d dslfxt gjbcrjdjq cbcntvs.
Ïkfybhetncz kb 'nj d ,eleotv?
 yfcnjzobq vjvtyn nfrfz aeyrwbjyfkmyjcnm ytljcnegyf. Âs vj;tnt
gjghj,jdfnm cfvjcnjzntkmyj cltkfnm lfyye. aeyrwbjyfkmyjcnm bkb ;t
bcgjkmpjdfnm ceotcnde.obt bycnhevtyns, ghtlkfuf.obt lfyye.
aeyrwbjyfkmyjcnm.
2. Ïhb fyfkbpt gjbcrjds[ pfghjcjd gjzdbkfcm pfrjyjvthyjcnm: tcnm
gtht[jls gj pfghjce, yj ghb 'njv 0% yjds[ b chtlytt dhtvz ght,sdfybz e
ytrjnjhs[ pfghjcjd 23 xfcf, c xtv 'nj vj;tn ,snm cdzpfyj?
Ýnj vj;tn ckexfnmcz, rjulf gjkmpjdfntkm cjdthiftn ytcrjkmrj
gjbcrjds[ pfghjcjd d gthbjl ltqcndbz ctccbb (30 vbyen). Êf;lsq bp
gjbcrjds[ pfghjcjd lj,fdkztncz d jnxtn, yj gjnjve xnj gjctotybt d
ghtltkf[ 30 vbyen cxbnftncz njkmrj jlyj, kbim gthdsq gjbcrjdsq pfghjc
gjkmpjdfntkz ,eltn pfhtubcnhbhjdfy rfr pfghjc c gjctotybtv. Ó
gjcktle.ob[ gjbcrjds[ pfghjcjd gjctotybz ,elen yf yekt.
3. Çlhfdcndeqnt! Âjpvj;yj djghjc yt gj flhtce, yj gjgsnrf dszcybnm xthtp zobr gjllth;rb bkb ajhev yt edtyxfkfcm ecgt[jv. Áskb jcnfyjdktys
gjrfps vjb[ j,]zdktybq b d ntxtybt 2 ytltkm gthtgbcrb z gjkexbk jndtn:
"Ìs ghjrjycekmnbhjdfkbcm c rjvfyljq cgtwbfkbcnjd jnyjcbntkmyj
ghbjcnfyjdrb Âfituj frrfeynf b ghbikb r pfrk.xtyb., xnj ghbyznjt bvb
htitybt zdkztncz ghfdbkmysv b jrjyxfntkmysv. Âfib j,]zdktybz ,jkmit yt
,elen hfpvtofnmcz d Google. Äfyyjt htitybt ltqcndetn lkz dct[ cjplfyys[
Âfvb frrfeynjd. Êfr erfpfyj d yfib[ Óckjdbz[ ghtljcnfdktybz eckeu,
Google jcnfdkztn pf cj,jq ghfdj ghtrhfnbnm hfpvtotybt j,]zdktybq
htrkfvjlfntkz d k.,jt dhtvz b gj k.,jq ghbxbyt. Ñgtwbfkbcns yfitq
cke;,s gjllth;rb yt vjuen ghtljcnfdbnm rfre.-kb,j ljgjkybntkmye.
byajhvfwb.. Ïhjcbv Âfc ,jkmit yt j,hfofnmcz r yfv gj 'njve djghjce"
4. Êfr cltkfnm jnx¸n: Ñ rfrb[ cnhfybw vjtuj cfqnf gjkmpjdfntkm
gjgfk yf lfyye. cnhfybwe vjtuj cfqnf. È nfr lkz rf;ljq cnhfybws vjtuj
cfqnf?
Ñ gjvjom. gjkmpjdfntkmcrb[ jnxtnjd vj;yj gjkexbnm yf,jh cnhfybw
d[jlf b cnhfybw ds[jlf lkz rf;ljq cnhfybws cfqnf. Ýnjn jnxtn gjrf;tn,
yf rfrb[ cnhfybwf[ gjkmpjdfntkb yfxbyfkb cvjnhtnm cfqn, ght;lt xtv
gthtqnb yf lfyye. cnhfybwe.
Åckb ye;yj dbltnm gjcktljdfntkmyjcnb gtht[jlf cj cnhfybws yf
cnhfybwe dyenhb cfqnf, vj;yj bcgjkmpjdfnm jnxtn «Ñjlth;fybt» -
«Ífkj;tybt lfyys[ yf cfqn» bkb htubcnhbhjdfnm rf;lsq gtht[jl cj
cnhfybws yf cnhfybwe c gjvjom. «Înckt;bdfybz cj,snbq», lj,fdkzz ghb
'njv yfpdfybt ghjikjq cnhfybws d dblt zhksrf.
5. Çfxtv cjplfdfnm ljg. Ôbkmnh b ljg.ghjabkm, tckb d cnfylfhnyjv
dfhbfynt Analytics tcnm e;t hfphtitybz 'rhfyf – gjrfpsdf.ncz dct
hfphtitybz, rjnjhst ecnfyjdktys e gjctnbntktq cfqnf
Âjpvj;yj ds yt [jnbnt ctuvtynbhjdfnm lfyyst rf;ljuj jnxtnf, xnj,s
gjcvjnhtnm, xnj ltkfkb gjkmpjdfntkb c jghtltktyysv hfphtitybtv 'rhfyf e
dfc yf cfqnt. Â nfrjv ckexft, ds cjplftnt le,kbhe.obq ghjabkm c
abkmnhjv, d rjnjhsq drk.xftnt nhfabr njkmrj c jghtltktyysv hfphtitybtv
bkb yf,jhjv hfphtitybq 'rhfyf. Ïjckt 'njuj ds vj;tnt fyfkbpbhjdfnm
lfyyst 'njuj ghjabkz ,tp ytj,[jlbvjcnb ctuvtynbhjdfnm lfyyst d rf;ljv
jnxtnt.
6. Âjpvj;yj, lbyfvbxtcrb drk.xfnm d urk
rtqdjhls yf rbhbkkbwt? Ðfccrf;bnt, gj;fkeqcnf, j lbyfvbxtcrjq dcnfdrt -
vj;tn ,snm, 'njn djghjc cnÎbn cgtwbfkmyjuj ctvbyfhf.
7. Êfr ghfdbkmyj cvjnhtnm b exbnsdfnm d cnfnbcnbrt fkkbfcs b pthrfkj cfqnf
Ñktle.ofz cnfnmz bp cghfdjxyjuj wtynhf lftn jndtn yf 'njn djghjc: http://www.google.com/support/analytics/bin/answer.py?hl=ru&answer=55523. Òfr;t cnjbn ghjcvjnhtnm dtcm hfpltk gj hf,jnt c ljvtyfvb b ce,ljvtyfvb: http://www.google.com/support/analytics/bin/topic.py?topic=11007
8. Åckb tcnm jghtltktyyfz gkjoflrf, nhfabr c rjnjhjq vtyz
bynthtcetn, rfr vj;yj jnabkmnhjdfnm cnfnbcnbre bvtyyj gj lfyyjq
gkjoflrt? Ìtyz bynthtcetn, gj rfrbv ckjdfv ,skb pf[jls, gj rfrbv ckjdfv
,skf rjydthcbz.
Åckb dfc bynthtce.n htathfks, nj b[ cgbcjr vj;yj gjcvjnhtnm d jnxtnt
«Ècnjxybrb nhfabrf» - «Ñfqns-bcnjxybrb gtht[jljd» b ds,hfnm drkflre
«Äjcnbuyenst gtht[jls». Ódbltnm hfp,bdre gj ckjdfv d lfyyjv ckexft
ytdjpvj;yj, gjnjve xnj gtht[jl bltn gj ccskrt, f yt gj rk.xtdjve
pfghjce.
Åckb dfc bynthtce.n pfghjcs gj gjbcrjdsv cbcntvfv, ds vj;tnt
rkbryenm yf yfpdfybt gjbcrjdjq cbcntvs d jnxtnt «Âct bcnjxybrb » b
ds,hfnm hfpvth lkz ctuvtynfwbb «Êk.xtdjt ckjdj». Òjulf gj rf;ljve
rk.xtdjve ckjde vj;yj ,eltn gjcvjnhtnm rjkbxtcndj rjydthcbq.
Åckb ye;yj dsxktybnm rjyrhtnyst gkjoflrb bp htrkfvys[ rfvgfybq, nj
ye;yj cnhernehbhjdfnm htrkfvye. rfvgfyb. cjjndtncnde.obv j,hfpjv b
gjvtxfnm ccskrb htrkfvys[ ntrcnjd lkz rf;ljq gkjoflrb.
9. Èujhm! ß e;t cghfibdfk e Âfc b ghbcskfk gbcmvj cj crhbyijnfvb
24 b.yz c.u. Ätkj d njv, xnj Analytics egjhyj ytghfdbkmyj gjrfpsdftn
ujhjlf. Â xfcnyjcnb dvtcnj ×t,jrcfh cnfdbn Éjirfh-Îkf
Ìs jnghfdbkb 'ne byajhvfwb. by;tythfv.
10. Êfr vj;yj bcgjkmpjdfnm d Analytics - kjub
cthdthf: ljcnegf b jib,jr. Â 'nb[ kjuf[ cj[hfyz.ncz pfghjcs dct[
cnhfybw cfqnf d njv xbckt b jib,jxys[, c rjnjhs[ e vtyz cnjbn htlbhtrn
yf ukfdye. cnhfybwe.
11. Åcnm kb [bnhsq cgjcj, jnckt;bdfybz ghzvs[ ccskjr yf afqks c dytiyb[ cfqnjd, yfghbvth www.site.com/downloads/file1.zip?
Âs vj;tnt jnckt;bdfnm 'nj rfr j,sxysq gtht[jl gj ccskrt yf dytiybq
cfqn. Äjgecnbv, ccskrf yf 'ne pfuhepre dsukzlbn cktle.obv j,hfpjv:
<a href=”www.site.com/downloads/file1.zip” onClick=”pageTracker._trackPageview(‘www.site.com/downloads/file1.zip’)” ></a>.
Êjkbxtcndj rkbrjd gj ccskrt vj;yj ,eltn gjcvjnhtnm d jnxtnf[ gj
cjlth;fyb. – jyj ,eltn cjjndtncndjdfnm rjkbxtcnde pfuhepjr afqkf yf
dytiytv cfqnt.
12. Èujhm, lj,hsq ltym. Ìs futyncndj, hf,jnftv xthtp MCC gj
rhtlbnyjq kbybb. Ñtujlyz z cjplfkf frrfeyn lkz yjdjuj rkbtynf. ß e;t yt
cvjue frnbdbhjdfnm lkz 'njuj frrfeynf regjy, ddtcnb rjl djpvj;yj njkmrj
ytgjchtlcndtyyj d vjvtyn htubcnhfwbb? Ïhjcnj hfymit regjys ltqcndjdfkb
lkz dct[ frrfeynjd yt cnfhit 2 ytltkm, rf;tncz... Ñgfcb,j!
Êegjys vj;yj bcgjkmpjdfnm d frrfeynf[ yt cnfhit 21-uj lyz. Â ghtltkf[ 'njuj dhtvtyb ghj,ktv ,snm yt ljk;yj.
13. Åckb ecnfyjdbnm _setVar (,tp htubcnhfwbb), f ghb cktle.otv
ifut (cnhfybwt) _setVar(c htubcnhfwbtq), nj yt ,eltn kb genfybws? Êfr
gjnjv b[ hfpkbxfnm? Èkb tcnm rfrfz-nj djpvj;yjcnm pfnbhfnm ",tp
htubcnhfwbb". Ít cjdctv gjyznyj. Âtlm ytn cfvjq jxtdblyjq gfhs
gthtvtyyfz=pyfxtybt ...
Ïjkmpjdfntkm vj;tn ghjcvjnhtnm xfcnm cnhfybw ,tp htubcnhfwbb, f
gjnjv ddtcnb kjuby b gjcvjnhtnm xfcnm cnhfybw e;t c htubcnhfwbtq.
Ócnfyfdkbdfz cyfxfkf ctuvtyn «,tp htubcnhfwbb» ds pfgbcsdftnt d ytuj
dct ghjcvjnhs cnhfybw lj afrnf ddjlf kjubyf. Ïhb ddjlt kjubyf ds
gthtgbcsdftnt ctuvtyn yf «c htubcnhfwbtq» b e;t d ytuj pfgbcsdftnt dct
gjcktle.obt ghjcvjnhs cnhfybw.
14. Ïjkmpjdfntkb, gjlrk.xtyyst r jnxtne d hjkb
"Ïjkmpjdfntkz" yt dblzn ctuvtyns c hfcibhtyysvb yfcnhjqrfvb, rjnjhst
,skb lj,fdktys vyjq, rfr flvbybcnhfnjhjv frfeynf. ×nj ltkfnm?
15. Â cghfdrt Analitycs erfpfyj, xnj rjl jnckt;bdfybz yflj gjcnfdbnm "ytgjchtlcndtyyj gthtl ntujv </body>"
Êjulf nfr z gjcnfdbk, nj lfyyst j gjctotybb, yfghbvth, jnkbxfkbcm
ljdjkmyj cbkmyj jn cnfnbcnbrb cthdthf. Êjulf z gjcnfdbk rjl
jnckt;bdfybz "dscjrj", nj lfyyst Analitycs gjxnb cnfkb cjdgflfnm c
cthdthyjq cnfnbcnbrjq. bujhm, ds rjl cnfdbnt dybpe bkb ytn?
Ìs cjdtnetv cnfdbnm rjl dybpe, xnj,s yt djpybrfkj ghj,ktv c
pfuheprjq dctq cnhfybws b htubcnhfwbz ghjcvjnhf cnhfybws
cjjndtncndjdfkf tt gjkyjq pfuheprt. Ðfc[j;ltybt vjukj ,snm cdzpfyj c
ntv, xnj gjkmpjdfntkb yt lj;lfkbcm gjkyjq pfuheprb cnhfybws. Åckb d
cnhfybws ds e;t bcgjkmpetnt dspjds aeyrwbq jnckt;bdfybz, nj jcyjdyjq
rjl ye;yj gjcnfdbnm gthtl gthdsv dspjdjv rfrjq-kb,j bp aeyrwbq Google
Analytics.
16. Âjghjc Èujh.. Â Õtkgt Google erfpfyj, xnj lkz aeyrwbb
pageTracker._setDomainName d gfhfvtnht, gthtl [jcnjv ljvtyf yflj
cnfdbnm njxre. Ífghbvth «.google.com», f yt «google.com». Ñrf;bnt
yfcrjkmrj 'nj ghbywbgbfkmyj — cnfdbnm njxre gthtl [jcnjv d lfyyjq
aeyrwbb?
 ,jkmibycndt ckexftd 'nj yt bvttn pyfxtybt, yj lkz njuj, xnj,s dct
,skj bltfkmyj b dct ,hfepths rjhhtrnyj hf,jnfkb c 'njq aeyrwbtq, kexit
drk.xfnm njxre b ltkfnm dspjd pageTracker._setDomainName(".google.com")
17. ß cjplfk cfqn yf ,fpt Google, b e vtyz
jxtym xfcnj ghb dcnfdrt HTML-rjljd dscrfrbdftn jib,rf - d rjlt
cjlth;fncz rfrbt-nj rfyfks, rjnjhst Google fdnjvfnbxtcrb elfkztn, nf ;t
jib,rf dscrfrbdftn ghb dcnfdrt HTML-rjlf Googlt Adsense. Âjpybrftn djn
nfrfz ghj,ktvf, tckb cvj;tnt gjvjxm, ,ele jxtym ghbpyfntkty.
18. Ó vtyz nfrfz cbnefwbz. Íf cnhfybwt
"Êk.xtdst ckjdf d[jlf" tcnm gjkt "Ñjlth;fybt" d rjnjhjv vj;yj ddtcnb
ccskre yf cnhfybwe lkz gjcktle.otuj ghjcvjnhf tt gfhfvtnhjd. Òfr djn
ghj,ktvf d njv xnj tckb z ddj;e cnhfybwe /name.html nj dyfxfkt vyt
dsdjlzn ,jktt gjctoftvst /folderX/name.html. Êfr vj;yj pflfnm
htuekzhyjt dshf;tybz lkz yf[j;ltybz /name.html rjnjhfz yf[jlbncz d
rjhyt?
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