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julf gjkmpjdfntkm botn xnj-nj d ynthytnt b c gthdjuj hfpf yt yf[jlbn ye;yjq byajhvfwbb, jy cnfhftncz gthtajhvekbhjdfnm pfghjc, xnj,s gjkexbnm htktdfynysq htpekmnfn: e,hfnm kbiytt ckjdj bkb enjxybnm pfghjc, lj,fdbnm jgthfnjh gjbcrf bkb hflbrfkmyj gjvtyznm ckjdf pfghjcf. vtyyj 'njn ghjwtcc gthtajhvekbhjdre pfghjcf bpexbkb bccktljdfntkb bp eybdthcbntnf University of Washington Information School.

ccktljdfntkb dpzkb jrjkj 36 vbkkbjyjd kjujd pfghjcjd, cltkfyys[ r gjbcrjdjq cbcntvt AOL d gjcktlybt ldf ujlf, b dszcybkb, xnj gjxnb 3,5 vbkkbjyf bp yb[ zdkz.ncz gthtajhvekbhjdfyysvb pfghjcfvb. jkexftncz, 10% pfghjcjd 'nj gjgsnrf yfqnb byajhvfwb., rjnjhe. gjkmpjdfntkm yt yfitk gj gthdjve pfghjce.

hf,jnt ghtlcnfdktys dfhbfyns njuj, rfr gjkmpjdfntkb gthtajhvekbhjdfkb cdjb pfghjcs. ccktljdfntkb yt cnfkb drk.xfnm nfrbt dfhbfyns, rfr lj,fdktybz utjuhfabxtcrjuj juhfybxtybz (n.t. bpvtytybz pfghjcf c kexibt ntfnhs yf kexibt ntfnhs ,fhctkjys) bkb lj,fdktybz lfns (htpekmnfns kturfz fnktnbrf yf htpekmnfns kturfz fnktnbrf dtcyf 2009). fr;t yt hfccvfnhbdfkbcm lj,fdktybz r pfghjce jgthfnjhjd gjbcrf, nfr rfr r ybv ghb,tuftn yt,jkmijt rjkbxtcndj bynthytn-gjkmpjdfntktq.

bls gthtajhvekbhjdjr pfghjcjd

pvtytybt gjhzlrf ckjd

tcvjnhz yf nj, xnj bpvtytybt gjhzlrf ckjd yt cbkmyj dkbztn yf htktdfynyjcnm htpekmnfnjd, rjnjhst dblbn gjkmpjdfntkm gjckt gthtajhvekbhjdfybz pfghjcf, 'nf cnhfntubz zdkztncz jlyjq bp yfb,jktt xfcnj bcgjkmpetvs[ (,fhctkjyf kexibt ntfnhs -- kexibt ntfnhs ,fhctkjyf).

pvtytybt geyrnefwbb bkb ghj,tkf

jkmpjdfntkb xfcnj e,bhf.n bkb lj,fdkz.n djghjcbntkmyst pyfrb, pfgznst, nbht, xnj,s gjkexbnm ,jktt njxyst htpekmnfns (jyljy, cnjbvjcnm nehjd -- jyljy cnjbvjcnm nehjd).

lfktybt ckjd

,sxyj nfrfz jgthfwbz ghbdjlbn r njve, xnj gjkmpjdfntkm gjkexftn ,jktt ibhjrbq ds,jh htpekmnfnjd. tnsht[ckjdyst pfghjcs, cajhvekbhjdfyyst gjkmpjdfntktv, vjuen dslfdfnm ckbirjv cgtwbabxtcrbt htpekmnfns. nj dhtvz rfr elfktybt jlyjuj bkb ytcrjkmrb[ ckjd vj;tn lfnm bcrjvsq htpekmnfn (rehc dfk.ns ljkkfh he,km rehc ljkkfh he,km).

j,fdktybt ckjd

njxytybt pfghjcf lkz gjkextybz vtymituj rjkbxtcndf ,jktt htktdfynys[ htpekmnfnjd (,fyr ltgjpbn ,fyr ltgjpbn cnfdrb).

htpfybt ehkf

yjulf gjkmpjdfntkb ddjlzn d flhtcye. cnhjre yt pfghjc, f gjkyjwtyysq flhtc cnhfybws. jckt njuj rfr Google gjrfpsdftn bv htpekmnfns lkz 'njuj ehkf, xfcnm gjkmpjdfntktq elfkztn yfxfkmyst www. b gjcktlytt .com bkb .ru (www.seonews.ru seonews) b ghjljk;ftn gjbcr.

n,hfcsdfybt jrjyxfybq

hb gjbcrt, rjnjhsq yt gjrfpfk ye;ys[ htpekmnfnjd, crf;tv, dj vyj;tcndtyyjv xbckt, gjkmpjdfntkb bcgjkmpe.n pfghjc, gthtajhvekbhjdfyysq d tlbycndtyyjt xbckj. fr;t vjuen jnhtpfnmcz gflt;yst jrjyxfybz bkb gjrfpfntkb ajhvs ukfujkf d fyukbqcrjv zpsrt (nehs yf rhbn neh yf rhbn).

cgjkmpjdfybt cjrhfotybq

jckt njuj rfr gjkmpjdfntkm ddtk gjkyjt yfpdfybt jhufybpfwbb bkb zdktybz b yt gjkexbk ye;ys[ htpekmnfnjd, jy vj;tn gjghj,jdfnm cjrhfotyysq dfhbfyn (ghjuhfvvyjtj,tcgtxtybt ).

fcibahjdrf cjrhfotybq

,hfnyfz jgthfwbz. ,,htdbfnehf lfkf ythtktdfynyst htpekmnfns, gj'njve gjkmpjdfntkm hfpdthyek tt d gjkyjwtyysq pfghjc ( jhufybpfwbz j,]tlbytyys[ yfwbq).

fvtyf ckjd

jkmpjdfntkb vjuen pfvtyznm ckjdf d pfghjct lheubvb yf jcyjdfybb hfpkbxys[ jnyjitybq ckjd. fvtyf vj;tn ghjbpdjlbnmcz gj ghbywbge cbyjybvbxyjcnb bkb fyjybvbxyjcnb; gjkmpjdfntkm nfr;t vj;tn bcgjkmpjdfnm ubgjybvs bkb ubgthjybvs. bgthjybv 'nj ckjdj c ,jktt ibhjrbv pyfxtybtv, xtv ubgjybv; jyj dshf;ftn j,ott gjyznbt gj jnyjityb. r ubgjybve. 'nb jnyjitybz vjuen d[jlbnm dbls nhfycgjhnf b ckjdj nhfycgjhn (nhfvdfq, nhjkktq,ec, fdnj,ec j,otcndtyysq nhfycgjhn). j[j;bt jnyjitybz yf,k.lf.ncz vt;le vthjybvjv b [jkjybvjv, rjnjhst ghtlcnfdkz.n cj,jq xfcnm b wtkjt cjjndtncndtyyj (kfljym -- herf).

cghfdktybt jib,jr

fghjc cxbnftncz gthtajhvekbhjdfyysv gj 'njve ghbywbge, tckb gjkmpjdfntkm cfv pfvtnbk jgtxfnre b bcghfdbk tt, b njkmrj gjckt 'njuj cltkfk dnjhjq pfghjc (gjkfcrfnm gjkjcrfnm).

aatrnbdyjcnm gthtajhvekbhjdjr b rfxtcndj gjbcrf

jckt rkfccbabrfwbb jcyjdys[ cgjcj,jd gthtajhvekbhjdrb pfghjcf, bccktljdfntkb dszcybkb, rfrbt bp 'nb[ cgjcj,jd yfb,jktt 'aatrnbdys lkz yf[j;ltybz htktdfynys[ htpekmnfnjd. ckb hfccvjnhtnm ghjwtcc gjbcrf, nj vj;yj dsltkbnm yfxfkmysq b gthtajhvekbhjdfyysq pfghjc. jjndtncndtyyj gjkmpjdfntkm vj;tn ltqcndjdfnm gj xtnshtv dthjznysv c[tvfv:

  1. t rkbr rkbr.
  2. kbr rkbr.
  3. t rkbr yt rkbr.
  4. kbr yt rkbr.

thdfz b dnjhfz c[tvf j,jpyfxf.n, xnj gjkmpjdfntkm yfitk htktdfynysq htpekmnfn dj dnjhjv gjbcrt, n.t. gthtajhvekbhjdfyysq pfghjc jrfpfkcz gjktpty. htnmz b xtndthnfz gthtajhvekbhjdrf yt ghbytckf htpekmnfnjd.

ckb gjcvjnhtnm yf cjjnyjitybt rkbrjd b yt rkbrjd d gthdjv pfghjct b cjjnytcnb b[ c hfpysvb cgjcj,fvb gthtajhvekbhjdfybz pfghjcjd, vj;yj gjyznm, d rfrb[ ckexfz[ gjkmpjdfntkb ghb,tuf.n r njve bkb byjve cgjcj,e. fr, dscjrbq ghjwtyn ytrkbrjd j,sxyj ghbdjlbn r njve, xnj gjkmpjdfntkb bcghfdkz.n jib,rb d pfghjct b hfcibahjdsdf.n f,,htdbfnehs. djn bcgjkmpjdfybt f,,htdbfnehs dvtcnj gjkyjuj ckjdjcjxtnfybz, bpvtytybt gjhzlrf ckjd, elfktybt b pfvtyf ckjdf j,sxyj bcgjkmpe.ncz gjckt ljdjkmyj-nfrb elfxys[ htpekmnfnjd gjbcrf (rkbrb) lkz njuj, xnj,s gjkexbnm ,jktt njxyst htpekmnfns.

jjnyjitybt rkbrjd b ytrkbrjd dj dnjhjv pfghjct gjpdjkztn edbltnm, yfcrjkmrj gjvjukb gjkmpjdfntk. gthtajhvekbhjdrb. j htpekmnfnfv bccktljdfybz, cfvsvb 'aatrnbdysvb gthtajhvekbhjdrfvb (d ckexft, rjulf gthdsq pfghjc pfrjyxbkcz ytrkbrjv) vj;yj cxbnfnm lj,fdktybt ckjd r pfghjce, bcghfdktybt jib,jr b hfcibahjdrf f,,htdbfnehs. nj kjubxyj, nfr rfr hfcibahjdrf pfghjcf ltkftn tuj njxysv, gjpdjkzz bp,t;fnm ytcrjkmrb[ dfhbfynjd bynthghtnfwbb; f lj,fdktybt ckjdf ce;ftn j,kfcnm gjbcrf c gjvjom. rjyntrcnyjuj enjxytybz. ckexft, rjulf gthdsq pfghjc pfrjyxbkcz rkbrjv, cfvsvb 'aatrnbdysvb lkz tuj enjxytybz cnfkb bpvtytybt gjhzlrf ckjd, pfvtyf b lj,fdktybt ckjd.

ckb chfdybdfnm gthdsq b gthtajhvekbhjdfyysq pfghjcs, rjnjhst j,f pfrjyxbkbcm rkbrjv, nj vj;yj jwtybnm bpvtytybt rfxtcndf dslfxb. ccktljdfybt gjrfpfkj, xnj rf;lsq gjdnjhysq pfghjc cjghjdj;lfkcz rkbrjv gj ,jktt dscjrjve htpekmnfne, xtv gthdjyfxfkmysq. nf,kbwt vj;yj edbltnm, yf crjkmrj gjpbwbq d chtlytv gjlybvfkbcm htktdfynyst gjkmpjdfntkmcrjve pfghjce htpekmnfns b rfrjt dhtvz ghj[jlbkj vt;le gthdsv b dnjhsv pfghjcjv.

gjcj, gthtajhvekbhjdrb

htlytt dhtvz vt;le pfghjcfvb, c.

htlytt bpvtytybt gjpbwbq

fvtyf ckjdf

73

+ 4

j,fdktybt ckjdf

63

+3,2

lfktybt ckjdf

33

+3,15

pvtytybt gjhzlrf ckjd

85

+2,8

fcibahjdrf f,,htdbfnehs

42

+2

lfktybt jrjyxfybz

33

+2

,,htdbfnehf

35

+1,4

cghfdktybt jib,jr

22

+1

pvtytybt geyrnefwbb

27

+0,5

fvst pyfxbvst bpvtytybz d gjpbwbz[ htpekmnfnjd gjrfpfkb cktle.obt cgjcj,s gthtajhvekbhjdfybz pfghjcjd: pfvtyf, lj,fdktybt bkb elfktybt ckjd. nj dhtvz rfr bpvtytybt geyrnefwbjyys[ pyfrjd vbybvfkmyj dkbztn yf bpvtytybt gjpbwbq htpekmnfnjd.

ccktljdfybt Analyzing and Evaluating Query Reformulation Strategies in Web Search Logs (pdf).


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