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yt/yfv/yfitq rjvgfybb ye;ty cfqn. nj ,eltn ltkfnm cfqn? lt pfrfpfnm cfqn?
fr cjplfnm cdjq cfqn? fr cjplfnm cdjq bynthytn vfufpby?
fr hfcrhenbnm cfqn ,tcgkfnyj? nj hfcrhenbn cfqn?

tujlyz, nfrbt djghjcs jlyb bp cfvs[ gjgekzhys[ ntv d cjwbfkmys[ ctnz[ b yf ajhevf[. f jlby nfrjq pfghjc cktnftncz hjq ghtlkj;tybq, rfr jn cnelbq, nfr b jn ahbkfycthjd. j, 80% nt[, rnj cj,bhftncz pfrfpsdfnm bkb ltkfnm cfqns, r cj;fktyb., yt pyf.n b yt gjybvf.n jcyjdys[ ghbywbgjd, rjnjhst ljk;ys pyfnm pfrfpxbrb b bcgjkybntkb.

1. fr cfqn ,eltn ghbdktrfnm gjctnbntktq bkb gjregfntktq.
kfdyjt nht,jdfybt r cfqne, xnj,s jy ,sk hfcrhexbdftvsq d gjbcrt, n.t. gjpdjkzk ,tcgkfnyj ghbdktxm dct[, rnj bynthtcetncz dfitq ntvjq d bynthytnt. xnbnt, xnj ,jkmibycndj cfqnjd, rjnjhst ds[jlzn yf hsyjr, lkz 'njuj ytghbujlys.

fr ;t epyfnm cgjcj,ty kb rjyrhtnysq bcgjkybntkm cjplfnm cfqn, rjnjhsq vj;yj ,eltn hfcrhenbnm ,tcgkfnyj?
- ckb bcgjkybntkm (abhvf bkb ahbkfycth) yfxytn ktgtnfnm j bhtrnt, tueyt bkb Adwords, rfr vtnjlt ghbdktxtybz nhfabrf - gjcskfqnt chfpe. nj lbktnfyn, rjnjhsq gjreiftncz yf dfib lj[jls, b nfrjq cfqn dfv lfhjv yt ye;ty.
frjq cfqn vj;yj cktgbnm cfvjcnjzntkmyj, regbd cjan d rjhj,rt, bkb djj,ot d ,tcgkfnyjv rjycnhernjht. kb dfv gjvj;tn k.,jq irjkmybr ,tcgkfnyj, bkb pf ytcrjkmrj cjnty ,frcjd.
- jghjcbnt gjrfpfnm cnfnbcnbre cfqnjd bp gjhnajkbj bcgjkybntkz.
,hfnbnt dybvfybt yf rjkbxtcndj gjkmpjdfntktq, rjnjhst pf[jlzn bp gjbcrjdbrjd b gj rfrbv rk.xtdsv pfghjcfv. nfr ;t yf lbyfvbre nhfabrf, jy ljk;ty yterkjyyj hfcnb.
elmnt ujnjds r njve, xnj lbktnfyns ghzxen 'ne cnfnbcnbre, rfr ltvjycnhfwb. b[ ghjaytghbujlyjcnb.
hjcnjt ghfdbkj: tckb e hfphf,jnxbrf ytn cdjtuj hfcrhextyyjuj cfqnf, nj jy yt evttn b[ ltkfnm. hfvjnysq cfqn vj;tn cltkfnm njkmrj njn, rnj hfcrhenbk cj,cndtyyjhexyj [jnz ,s jlby cj,cndtyysq cfqn.

2. jdthbt gjctnbntktq.
tv hfymit ds ct,t cltkftnt ghfdbkmysq cfqn, ntv hfymit ds ,eltnt yf hsyrt. tujlyz yf gthdjq cnhfybwt gjbcrjdbrjd htlrj vj;yj dcnhtnbnm cfqns, rjnjhst vkflit 3[ ktn. ,]tv byajhvfwbb d bynthytnt eldfbdftncz rf;lst nhb ujlf.

3. pf,bkbnb - elj,cndj b ghjcnjnf gjkmpjdfybz.
nj cfvsq ghjcnjq cgjcj, ghbdzpfnm gjctnbntktq r dfitve cfqne. ckb cfqn gjyznysq, nj gjctnbntkm xedcndetn ct,z evysv. jctnbntk. elj,yj b dct gjyznyj, ,jkmijq ifyc, xnj jy regbn bkb, rfr vbybvev, dthytncz yf dfi cfqn.
pf,bkbnb nj;t yt d xtcnb e lbktnfynjd, rjnjhst yfrhexbdf.n xfcs b cdjb ujyjhfhs bpkbiybvb eckj;ytybzvb, ghb,fv,fcfvb b yfdjhjnfvb. fqn ljk;ty ,snm gjyznysv c gthdjuj dpukzlf, c ytpfvtnysv elj,ysv lbpfqyjv b ghjcnjq yfdbufwbtq. s ;t yt j,dtibdftnt tksxysvb buheirfvb b ubhkzylfvb cdjq jabc rheuksq ujl?
pexbnt rjdf bkmctyf "113 geyrnjd .pf,bkbnb" b cdthzqnt gj ybv cdjq cfqn.

4. t j,hfofqntcm r vfcnthfv cthjq b xthyjq hfcrhenrb, nbgf:
- "vbkkbjy ccskjr pf $10";
- "dsdtltv dfi cfqn d njg pf 3 vtczwf";
- "dpktn dfituj cfqnf hfrtnjq".

fi cfqn hbcretn ,snm pf,fytyysvb yfdctulf. dfv ghbltncz yfxbyfnm dct c yfxfkf.

5. ckb lkz dfc pfnhelybntkmyj cfvbv ds,hfnm bcgjkybntkz, d',cnelb. bkb ahbkfycthf b rjynhjkbhjdfnm tuj hf,jne, j,hfnbntcm r jgsnysv rjycekmnfynfv, nfrb[ ytvfkj d ctnb. titdkt gjkexbncz.
hb ds,jht rjycekmnfynf j,hfnbnt dybvfybt yf tuj ecgt[b, bvttn kb jy cdjq hfcrhextyysq cfqn, bkb vj;yj yfdtcnb cghfdrb e tuj rkbtynjd.

flfdfqnt djghjcs. eltv hfls gjltkbnmcz jgsnjv.
fib gthdst cfqns gjzdbkbcm d bynthytnt d 1997 ujle, c 1999 ujlf vs ghjatccbjyfkmyj pfybvftvcz ,bpytcjv d bynthytnt.
tve vj;tv yfexbnm:
fr ghbdtcnb yf cfqn ,tcgkfnyj 150.000 gjctnbntktq d ltym.
fr pfhf,fnsdfnm ctvmt $62.000 d vtczw.

yyf


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