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xtdblyj, xnj jcyjdyst pflfxb gjbcrjdjq jgnbvbpfwbb lkz B2B ybxtv yt jnkbxf.ncz b jn pflfx jgnbvbpfwbb lkz B2C ljcnb;tybt dscjrb[ htqnbyujd cfqnf d gjbcrjds[ cbcntvf[ b edtkbxtybt gjctoftvjcnb dfituj htcehcf. j 'nj njkmrj yfxfkj. fv dct tot ytj,[jlbvj ghtdhfnbnm gjctnbntkz d gjnht,bntkz bkb rkbtynf.

gthdjq cnfnmt 'njq cthbb fpybwf vt;le gjbcrjdjq jgnbvbpfwbtq B2B b B2C, vs j,celbkb ytcrjkmrj rk.xtds[ hfpkbxbq vt;le gjbcrjdjq jgnbvbpfwbtq B2C b B2B. vbht B2C, yfghbvth, rjydthcbz (ghtdhfotybt gjctnbntkz cfqnf d gjnht,bntkz) vj;tn ghjbpjqnb pf ytcrjkmrj vbyen; d vbht B2B rjydthcbz vj;tn pfyznm vtczws bkb lf;t ujlsb 'nj ytj,zpfntkmyj ghjbc[jlbn d jykfqy-ht;bvt.
nfr, rfr cktletn djcghbybvfnm rjydthcb. d chtlt SEO lkz B2B, b xnj ye;yj ltkfnm, xnj,s ljcnbxm crjhtqitq tt htfkbpfwbb?jybvfybt wtktq jgnbvbpfwbb

tkm gjbcrf d chtlt B2B d jcyjdyjv pfrk.xftncz d bccktljdfybb: rnj zdkztncz kexibv gjntywbfkmysv gfhnythjv? rfrjq e yb[ jgsn? tv z ljk;ty herjdjlcndjdfnmcz ghb ds,jht gfhnythf? fr z gjqve, xnj cltkfk ghfdbkmysq ds,jh?
lheujq cnjhjys, dfif wtkm jghtltkbnm, rnj zdkztncz gjctnbntkzvb cfqnf, b yfkflbnm c ybvb j,hfnye. cdzpm. tj,[jlbvj ljcnbxm njuj, xnj,s jyb dfc pyfkb, gjcnhjbnm ljdthbt r dfitq rjvgfybb b dsltkbnm cdjb ghtbveotcndf rfr gfhnythf. j rfr 'nj djpvj;yj cltkfnm d ctnb ynthytn, ult dct zdkz.ncz fyjybvfvb?
cgjkmpjdfybt fyfkbnbrb cfqnf
ht;lt dctuj, dfv ytj,[jlbvj fyfkbpbhjdfnm gjctnbntktq dfituj cfqnf. ,jh byajhvfwbb j gjctnbntkz[, b[ ltqcndbz[ yf dfitv cfqnt b n.g., cnfytn lkz dfc ,jkmibv htcehcjv byajhvfwbb. jrf byajhvfwbz j kbxyjcnz[ gjkmpjdfntktq ytljcnegyf (yfghbvth, gjrf jyb yt pfkjubybkbcm bkb yt ds,hfkb lheue. ajhve bltynbabrfwbb), ds byjulf dct ;t vj;tnt gj IP flhtce gjkexbnm byajhvfwb. j yfpdfybz[ rjvgfybq, d rjnjhs[ hf,jnf.n dfib gjctnbntkt b lh. gjktpye. byajhvfwb. j yb[. ckb bp jlyjq b njq ;t rjvgfybb ghb[jlbn vyjuj gjctnbntktq, 'nj vj;tn jpyfxfnm, xnj 'nf rjvgfybz pfbynthtcjdfyf d gjregrt dfituj nbgf njdfhf bkb eckeu.
v. hfpltk nfnbcnbrf b rjydthcbz d fpjdjv SEO rehct
j dfv yt cktletn chfpe [dfnfnmcz pf ntktajy, pdjybnm d 'ne rjvgfyb. b dszcyznm, rnj ,sk 'nbvb gjctnbntkzvb. nj ,skj ,s ukegj, nfr rfr gjctnbntkb jxtym wtyzn fyjybvyjcnm. lheujq cnjhjys, d hf,jnt c nfrbvb rjvgfybzvb tcnm djpvj;yjcnm drk.xbnm b[ d dfib hfccskrb (lbhtrn -vfhrtnbyu).
dktxtybt gjctnbntktq rk.x r rjydthcbb
cnm vyj;tcndj cnhfntubq, rjnjhst gjvjuf.n ghtdhfofnm gjctnbntkz d gjnht,bntkz.
chtlt B2B levfqnt j rjydthcbb rfr j ghjwtcct gjcnhjtybz jnyjitybq, rjnjhsq nht,etn jghtltktyyjuj rjkbxtcndf njxtr cjghbrjcyjdtybz b dpfbvjltqcndbz. ct 'nj pfybvftn dhtvz b ghjbc[jlbn, rfr d jykfqy, nfr b d jaakfqy ht;bvf[. fif hf,jnf edtkbxbnm rjkbxtcndj b rfxtcndj gthtctxtybq c gjntywbfkmysv rkbtynjv. tj,[jlbvj ghtlkj;bnm tve nfre. djpvj;yjcnm, rjnjhfz ljk;yf tuj pfbynthtcjdfnm.
bltfkt, gjbcrjdfz jgnbvbpfwbz b ynthytn-vfhrtnbyu gjvjuf.n cjplfdfnm yt njkmrj gthdjt nfrjt gthtctxtybt, yj nfr;t edtkbxbnm rjkbxtcndj nfrb[ gthtctxtybq.
fr vs e;t jnvtxfkb, ukfdyfz wtkm gjkmpjdfntktq d chtlt ,bpytc-,bpytce ( B2B ) 'nj gjbcr byajhvfwbb. s vj;tnt bcgjkmpjdfnm 'njn afrnjh lkz hfpdbnbz ,jufns[ jnyjitybq. f dfitv cfqnt ljk;yj ,snm vyjuj jgnbvbpbhjdfyyjuj byajhvfwbjyyjuj rjyntynf (;tkfntkmyj c 'ktvtynfvb fyfkbpf b chfdytybz). nj gjvj;tn gfhnythfv yfqnb dfc, epyfnm dfie rjvgfyb., b ds cvj;tnt gjkexbnm kjzkmyjcnm r dfitq abhvt d 'njv fyjybvyjv ghjcnhfycndt.
julf dfib gjctnbntkb epyf.n ,jkmit j dfitq abhvt b tt ghtlkj;tybz[, njulf yfcnfytn ,jktt rjvajhnyfz cbnefwbz lkz njuj, xnj,s ds cvjukb epyfnm, rnj jyb tcnm yf cfvjv ltkt.
f dfitv cfqnt ljk;ty ,snm rfr jnrhsnsq rjyntyn, nfr b rjyntyn, ljcnegysq njkmrj gjckt htubcnhfwbb. nf htubcnhfwbz lfcn dfv vyjuj wtyyjq byajhvfwbb j gjkmpjdfntkz[.
b;t ghbdtltys ytrjnjhst bycnhevtyns, rjnjhst ds vj;tnt bcgjkmpjdfnm lkz ecrjhtybz rjydthcbb b jwtyrb ecbkbq gjbcrjdjq jgnbvbpfwbb:
jlgbcrf yf ,.kktntym. ktrnhjyyst b gtxfnyst ,.kktntyb [jhjibq cgjcj, jcnfdfnmcz yf dble e gfhnythjd gj ,bpytce b hfpdbdfnm c ybvb jnyjitybz. ecnm htubcnhfwbz ghb gjlgbcrt yf ,.kktntym ,eltn ghjcnjq; yt pflfdfqnt ckbirjv vyjuj djghjcjd. t ge,kbreqnt gjkye. byajhvfwb.. e,kbreqnt jlby f,pfw, gjckt rjnjhjuj lfdfqnt ccskre yf dfi cfqn, cjlth;fobq ghjljk;tybt bcnjhbb. frbt ccskrb pfcnfdzn k.ltq djpdhfofnmcz yf dfi cfqn, nfr rfr jyb vjuen yfqnb nfv htktdfynysq lkz ct,z rjyntyn. jhfplj df;ytt e,tlbnmcz, xnj dfi ,.kktntym bvttn cnjzobq rjyntyn. ckb rjyntyn ckf,sq, b ds tuj xfcnj hfccskftnt, nj dfib gfhnyths ,elen jnyjcbnmcz r ytve, rfr r cgfve.
jrkfls. jrkfls jnkbxysq cgjcj, lkz dfib[ gfhnythjd gjyznm, rfr ds levftnt, b jwtybnm dfib pyfybz b gthcgtrnbds. e,kbreqnt jgnbvbpbhjdfyyst ljrkfls rfr yf dfitv cfqnt, nfr b yf cnjhjyyb[ ntvfnbxtcrb[ cfqnf[. ltkfqnt htubcnhfwb. gjkmpjdfntktq lkz nt[, rnj [jxtn crfxfnm ntrcn ljrkflf wtkbrjv. yf,;fqnt 'ktrnhjyyst dthcbb ljrkfljd ccskrfvb yf dfi cfqn, yj yt ghtdhfoftnt ljrkfl d bycnhevtyn htrkfvs. cskrb ljk;ys ,snm juhfybxtys b cke;bnm njkmrj byajhvfwbjyysv wtkzv.
jlrfcns (felbj ghtptynfwbz). jlrfcns d chtlt B2B [fhfrnthbpe.ncz dct ,jkmitq gjgekzhyjcnm.. nj ghjcnjq cgjcj, lkz k.ltq gjyznm, xnj ds [jntkb crfpfnm. ecnm gjctnbntkb htubcnhbhe.ncz, xnj,s pfuhe;fnm b[. ecnm gjlrfcns ,elen wtyysvb b rjhjnrbvb, bcgjkmpeqnt ,.kktntyb b ,kjub lkz b[ ghjldb;tybz.
tqcs. jzpym ghbyznm ytghfdbkmyjt htitybt j ds,jht gfhnythf jlby bp ukfdys[ cnhf[jd d chtlt B2B. tqcs lf.n gfhnythfv djpvj;yjcnm dpukzyenm bpyenhb yf nj, rfr ds hf,jnftnt, rfrb[ ljcnbuftnt htpekmnfnjd. nj edtkbxbdftn ljdthbt. ckb dfi rtqc ghjcnj htrkfvbhetn htpekmnfns, yt ,tcgjrjqnt gjctnbntkz htubcnhfwbtq lkz tuj ghjcvjnhf. ckb ds [jnbnt lfnm ltqcndbntkmyj wtyye. byajhvfwb. j ghjwtcct dfitq hf,jns b j njv, rfr ds ljcnbuftnt htpekmnfnjd, ge,kbreqnt yfxfkj rtqcf b lfdfqnt gjctnbntkzv djpvj;yjcnm pfhtubcnhbhjdfnmcz lkz tuj lfkmytqituj ghjcvjnhf. fr b c ljrkflfvb, cyf,;fqnt 'ktrnhjyyst dthcbb rtqcjd ccskrfvb yf htktdfynyst cnhfybws dfituj cfqnf. jctnbntkb ,elen ghb[jlbnm yf dfi cfqn b cgjldbufnm lheub[, rjve jyb gthtik.n rtqc, ltkfnm nj ;t cfvjt.
txfnyfz ghjlerwbz. vbht dctuj 'ktrnhjyyjuj ytrjnjhst k.lb lj cb[ gjh ghtlgjxbnf.n gtxfnyst vfnthbfks, rjnjhst nfr;t gjdsif.n ljdthbt r gfhnythfv d vbht B2B. bnfntkb pyf.n, xnj 'ktrnhjyysq vfhrtnbyu cjplftncz ,erdfkmyj pf jlye yjxm. txfnyst vfnthbfks ujdjhzn j cthmtpys[ dkj;tybz[, xnj vj;tn edtkbxbnm ljdthbt r dfitq rjvgfybb. ckb ds ghtlkfuftnt ltnfkbpbhjdfyye. gtxfnye. kbnthfnehe, gjpf,jnmntcm j hfphf,jnrt vt[fybpvf gjkextybz 'nb[ bplfybq gjctnbntkzvb cfqnf.
y-kfqy ltvj b nhbfks. flevfqntcm j ltvjycnhfwbb ghj,yjq dthcbb dfituj njdfhf, tckb 'nj vj;tn ,snm dsgjkytyj d ctnb. tn cvsckf nht,jdfnm htubcnhfwbb, tckb ltvj rjhjnrjt b ghjcnjt, yj tckb ltvj ckj;yjt b wtyyjt, xnj ytj,[jlbvf htubcnhfwbz lkz tuj ghjcvjnhf.
t,rfcns (dbltj ghtptynfwbb). t,rfcns B2B 'nj dbltjhjkbr, d rjnjhjv vj;yj ltkbnmcz byajhvfwbtq b ltvjycnhbhjdfnm cdjq njdfh. nj ujhfplj ltitdkt, xtv exfcnbt d dscnfdrt (yj yt vtytt wtyyj), b ds vj;tnt bcgjkmpjdfnm lkz 'njuj htubcnhfwb..
t[ybxtcrfz byajhvfwbz. jctnbntkb cfqnf gjybvf.n, xnj ds yt vj;tnt dsrkflsdfnm dct, nfr rfr e dfc tcnm rjyrehtyns. jpvj;yj, dfi njdfh bvttn jghtltktyye. nt[ybxtcre. cgtwbabre, jgbcfybt rjnjhjq ,skj ,s gjktpyj dfibv gfhnythfv. ht,eqnt htubcnhfwb. lkz gjkextybz nt[ybxtcrjq byajhvfwbb.
nghfdkzqnt gjctnbntktq yf dfi ,kju. kju tot jlyf djpvj;yjcnm cjplfnm njxrb gthtctxtybz c dfibv ,htyljv. kjub d chtlt B2B [jhjibq ifyc yfkflbnm lfkmytqitt gfhnythcndj. y gjpdjkztn ljytcnb lj lheub[ nj, j xtv ds levftnt. ecnm gjctnbntkb c dfituj cfqnf cvjuen pf[jlbnm yf dfi ,kju. fv, rjytxyj, yt elfcncz epyfnm ckbirjv vyjuj byajhvfwbb j gjkmpjdfntkz[, yj jgznm ;t, ds cvj;tnt gjcvjnhtnm, cjnhelybrb rfrb[ rjvgfybq ghjcvfnhbdfkb dfi ,kju, b rfrbt bvtyyj ntvs b[ bynthtcjdfkb.
ghjikjv dsgecrt SEO bynthtcyjcnb vs hfccrfpsdfkb j, bynthtcyjv bycnhevtynt dbpefkbpfwbb rkbrjd b nhfabrf, rjnjhsq elj,yj ghbvtyznm lkz fyfkbpf dfituj cfqnf CrazyEgg.com. s vj;tnt fyfkbpbhjdfnm ltqcndbz, rjnjhst cjdthif.n gjctnbntkb dfituj cfqnf. fvfz zhrfz j,kfcnm gjrfpsdftn njn hfpltk dfituj cfqnf, rjnjhsq yfb,jktt bynthtcty dfibv gjctnbntkzv.
yjulf cnjbn xnj-yb,elm gjghblth;fnm. fr cnbvek, xnj,s elth;fnm gjctnbntkz ghb ghjcvjnht 10-vbyenyjq ltvjycnhfwbb ghjlernf, jlby bp yfib[ rkbtynjd cltkfk htubcnhfwbjyye. ajhve ljcnegyjq njkmrj d rjywt ltvjycnhfwbjyyjuj Flash-afqkf. frbv j,hfpjv, gjkexbnm ytj,[jlbve. nt[ybxtcre. byajhvfwb. vj;yj ,skj njkmrj gjckt jpyfrjvktybtv c Flash-ghtptynfwbtq. hjcvjnh ltvj edtkbxbkcz.
jplfdfqnt ,fkfyc vt;le ljcnegyjq lkz dct[ byajhvfwbtq b byajhvfwbtq, gjkextybt rjnjhjq nht,etn htubcnhfwbb. kz ctrwbq, nht,e.ob[ htubcnhfwbb, yt pflfdfqnt ckbirjv vyjuj djghjcjd. nj vj;tn jngeuyenm k.ltq. tkfqnt htubcnhfwb. njkmrj lkz ltqcndbntkmyj cnjzotq byajhvfwbb, byfxt k.lb ,elen xedcndjdfnm ct,z j,vfyensvb, b yt bcrk.xtyj, xnj ,elen hfcghjcnhfyznm ytufnbdye. byajhvfwb. j dfitq rjvgfybb.
pvthtybt rjydthcbb lkb B2B
yfkbnbrf cfqnf lfcn dfv djpvj;yjcnm jwtybnm ecbkbz gj rjydthcbb d nthvbyf[ uke,bys ghjcvjnhf dfituj cfqnf, dhtvtyb ghjcvjnhf nt[ bkb bys[ cnhfybw, xbckj gjdnjhys[ pf[jljd yf cfqn b vyjujt lheujt. ckb k.lb djpdhfof.ncz yf cfqn, nhfnzn dhtvz yf ghjcvjnh vfnthbfkjd, nj vj;yj cxbnfnm, xnj ds yfkflbkb jghtltktyysq rjynfrn c gjntywbfkmysvb pfrfpxbrfvb b edtkbxbkb ifyc yf ds,jh bvtyyj dfc d rfxtcndt gfhnythf.
chtlt B2B ghbdktxtybt jlyjuj rkbtynf vj;tn cnjbnm jxtym ljhjuj. pfdbcbvjcnb jn bylecnhbb b rjvgfybb, chtlyzz cnjbvjcnm ghbdktxtybz rkbtynf d chtlt ,bpytc-,bpytce ljcnbuftn ltcznrb nsczx he,ktq. jbcrjdfz jgnbvbpfwbz dfituj cfqnf vj;tn ytcrjkmrj cybpbnm 'nb hfc[jls.
rjywt rjywjd, ghjcnjq afrn, xnj k.lb boen, erfpsdftn yf nj, xnj jyb bynthtce.ncz b, dthjznyj, ,elen ltqcndjdfnm d ,eleotv. tuj ytkmpz crfpfnm j xbnfntkz[ htrkfvyjuj bplfybz, d rjnjhjt ds gjvtcnbkb dfit ytlfdytt j,]zdktybt.
sdjls
jpvj;yjcnb gjbcrjdjq jgnbvbpfwbb (SEO) b ynthytn-vfhrtnbyuf lkz hfpdbnbz gfhnythcndf jcj,tyyj df;ys yf 'nfgt ajhvbhjdfybz bltb j pfrfpt rfrjq-kb,j eckeub bkb gjregrb njdfhf. nj jlyf bp ghbdktrfntkmys[ vfhrtnbyujds[ cnhfntubq lkz chtls B2B. j yt dct B2B rjvgfybb njhjgzncz djcgjkmpjdfnmcz gjbcrjdjq jgnbvbpfwbtq . kz vyjub[ 'nj dyt pjys dybvfybz, gj'njve jyb yt vjuen ghtljcnfdbnm dfv d ctnb fltrdfnye. byajhvfwb. rfr gfhnythe.
ckb ds gjybvftnt, xnj nfrjt gjbcrjdfz jgnbvbpfwbz d chtlt B2B, b rfr edktrfnm gjctnbntktq, rf;lsq hfp, rjulf jyb yf[jlzn dfi cfqn, ds vj;tnt j,htcnb [jhjib[ gfhnythjd b cbkmyj ekexibnm ghjlf;b.
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