Âyenhtyybt
afrnjhs gjbcrjdjq jgnbvbpfwbb ljcnfnjxyj ghjcnj ghbdtcnb d gjhzljr b
cltkfnm cnhfybws ghbdktrfntkmysvb lkz gjbcrjds[ cbcntv. Ätytu 'nj
j,sxyj yt nht,etn, [bnhjevys[ [jljd nj;t. Äjcnfnjxyj ghblth;bdfnmcz
hzlf htrjvtylfwbq (keyword d title, keywords d n'uf[ b n.l.) b ,eltn
nt,t cxfcnmt, yj yt cnjkmrj, crjkmrj [jntkjcm ,s… Ïjnjve xnj jlyjq kbim
dyenhtyytq jgnbvbpfwbb dctulf vfkj. Â jlbyjxre jyf ybrjulf yt j,tcgtxbn
ljcnjqys[ gjpbwbq d hfy;bhjdfybb (lf;t gj Ñ×, yt ujdjhz e; j Â×),
vfrcbvev vj;yj hfccxbnsdfnm yf ybprjxfcnjnyst long-tail pfghjcs.
Ïj'njve, rfr yb rhenb, ,tp dytiyb[ ccskjr rfib yt cdfhbim.
Êfr ds pyftnt, ceotcndetn 1000 b 1 cgjcj, gjkextybz ccskjr. Îlyb bp yb[
,tcgkfnyst, lheubt cnjzn ltytu. Åcnm nheljtvrbt, tcnm nt, rjnjhst yt
nht,e.n jcj,s[ ecbkbq. Åcnm jxtym 'aatrnbdyst, tcnm nt, xmz
'aatrnbdyjcnm rhfqyt ytdscjrf. Â k.,jv ckexft, dfv cktletn pyfnm, yf
xtv crjywtynhbhjdfnm cdjb ecbkbz lkz njuj, xnj,s gjkexbnm [jhjie.
jnlfxe. Âjn j, 'njv ctujlyz b gjujdjhbv.
Çf jcyjde dpzn htpekmnfn hf,jns 72 SEO-'rcgthnjd c vbhjdsv bvtytv, jge,kbrjdfyysq yf Seomoz,
ult 'nj nht,etncz, z ltkfk cdjb rjvvtynfhbb. Ñgbcjr, rjnjhsq ds edblbnt
yb;t – 'nj htqnbyu 'aatrnbdyjcnb hfpys[ cnhfntubq gjkextybz ccskjr b
"rfxtcndj" SEO-'aatrnf, rjnjhst jyb vjuen lfnm. Â ,jkmibycndt cdjtv,
'nj yt cgjcj,s gjkextybz ccskjr yfghzve. (rfr gjregrf ccskjr bkb cf,vbn
d rfnfkjub), f bvtyyj cnhfntubb (b cntgtym b[ 'aatrnbdyjcnb),
cgjcj,cnde.obt b[ gjzdktyb..
Ñnhernehf vfnthbfkf ljk;yf cnfnm lkz dfc e;t ghbdsxyjq: cgjcj,s
ghtlcnfdktys gj e,sdf.otq – jn yfb,jktt df;ys[ lj gjxnb ,tcgjktpys[.
Äkz rf;ljuj bp yb[ erfpfy “htqnbyu df;yjcnb”, f nfr ;t ehjdtym
tlbyjukfcbz 'rcgthnjd.
1. LinkBait (kbyr,tqn) + Âbhecysq rjyntyn – 67% jxtym dscjrjt pyfxtybt
Ät,fns – 8,8%
2. Ákjub b dpfbvjltqcndbt d ,kjujcatht – 66% dscjrjt pyfxtybt
Ät,fns – 8,6%
3. Ñjplfybt “Âf;yjuj rjyntynf” d rkfccbxtcrjv gjybvfybb ,tp vfhrtnbyujdjuj ghjldb;tybz – 58% dscjrjt pyfxtybt
Ät,fns – 12,4%
Çltcm ye;yj gjzcybnm, d xtv hfpybwf c gthdsv geyrnjv. LinkBait
– 'nj cjplfybt rjyntynf, yf rjnjhsq lheubt dt,vfcnthf pf[jnzn
ccskfnmcz. Ýnj rjyntyn-yf;bdrf, d jcyjdt rjnjhjuj kt;fn jghtltktyyst
vfhrtnbyujdst nt[yjkjubb. Êkfccbxtcrbq "df;ysq" (gjktpysq, bynthtcysq -
rfr dfv ,jkmit yhfdbncz) rjyntyn – 'nj ghjcnj [jhjibq rjyntyn ,tp
dbhecyjq cjcnfdkz.otq.
4. PR (Ïf,kbr htktqity) (yt juhfybxbdf.obqcz ghtcc-htkbpfvb, f d ukj,fkmyjv cvsckt) – 56% dscjrjt pyfxtybt
Ät,fns – 11,7%
5. Ïhzvfz gjregrf ccskjr e dt,vfcnthjd – 54% chtlytt pyfxtybt
Ät,fns – 14,2%
6. Âbl;tns/dcnhfbdftvsq rjyntyn – 54% chtlytt pyfxtybt
Ät,fns – 11,4%
Ífghbvth, ntvf lkz WP, dbl;tn c ccskrjq yf dfi cfqn bkb dcnhfbdftvfz 'ktrnhjyyfz rybuf.
7. Îhufybpfwbz rjyathtywbb, vthjghbznbq b gh. – 54% chtlytt pyfxtybt
Ät,fns – 11,9%
Î, 'njv dfv vju ,s hfccrfpfnm Äbvjr, yj jy cnfk bpdtcnty tot lj njuj, rfr cnfk frnbdyj bcgjkmpjdfnm lfyysq vtnjl ghjldb;tybz .
8. UGC (rjyntyn utythbhetvsq gjkmpjdfntktv) – 53% chtlytt pyfxtybt
Ät,fns – 9,9%
Èvttncz d dble, xnj gjkmpjdfntkb, rjnjhst cjplf.n rfrjq-nj rjyntyn yf
dfitv cjplfyyjv cfqnt (,elm nj ghjcnj ghjabkm, rjvvtynfhbq bkb gjcn) ghjzdzn
bybwbfnbde b ,elen yf ytuj ccskfnmcz.
9. Âscjrjnhfcnjdst fdnjhbntnyst rfnfkjub (DMOZ, Yahoo!, Lii b n.l.) – 52% chtlytt pyfxtybt
Ät,fns – 10,7%
10. Íbitdst cjwbfkmyst cjj,otcndf – 51% chtlytt pyfxtybt
Ät,fns – 11,3%
11. Ëjrfkmyst (vtcnyst) bcnjxybrb ccskjr (htubjyfkmyst rfnfkjub, gjhnfks b n.l.) – 51% chtlytt pyfxtybt
Ät,fns – 10,1%
12. Ñjwbfkmyst yjdjcnb (Digg, Reddit, Mixx b n.l.) – 50% chtlytt pyfxtybt
Ät,fns – 10,4%
Êfr gjntywbfkmysq bcnjxybr tcntcndtyys[ ccskjr, f yt ccskrb c
“yjdjcntq” cfvb gj ct,t. Ïhbvth – yjdjcnb, rjnjhst ds[jlzn d ÒÎÏ, vjuen
gjkexbnm b “ccskjxye.” htfrwb..
13. Ïhjldb;tybt d cthdbcf[ pfrkfljr (StumbleUpon, Delicious b n.l.) – 49% chtlytt pyfxtybt
Ät,fns – 11,2%
Èvttncz d dble, nj ;t cfvjt xnj d g. 12.
14. Óxfcnbt (c dsntrf.obvb ccskrfvb) d ;bpyb ytrjvvthxtcrb[ jhufybpfwbq, ajylf[, ytrjvvthxtcrb[ vthjghbznbz[ – 45% chtlytt pyfxtybt
Ät,fns – 11,6%
15. Ïhjldb;tybt d Twitter (rfr gjntywbfkmysq bcnjxybr ccskjr) – 43% ybprjt pyfxtybt
Ät,fns – 11,8%
Èvttncz d dble, yt cfvb cjj,otybz d Òdbnnth, f djpvj;yfz htfrwbz, cv. g. 12.
16. Î,obt rfnfkjub (BOTW, JoeAnt, Business.com, n.l.) – 42% ybprjt pyfxtybt
Ät,fns – 9,6%
17. Ïhjcm,f ,tpdjpvtplyj ccskfnmcz – 41% ybprjt pyfxtybt
Ät,fns – 14,9%
18. Îaakfqy ,htylbyu, htrkfvf b gh. – 39% ybprjt pyfxtybt
Ät,fns – 11,5%
19. Ïhtcc-htkbps – 39% ybprjt pyfxtybt
Ät,fns – 11%
20. Ëjyu-ntqk ccskrb c yt,jkmib[ ntvfnbxtcrb[ bkb j,ob[ rfnfkjujd – 39% ybprjt pyfxtybt
Ät,fns - 11,5%
21. Ïhjldb;tybt d cjwbfkmys[ ctnz[ (Facebook, MySpace, LinkedIn) – 37% ybprjt pyfxtybt
Ät,fns – 8,7%
22. Ïjregrf ccskjr yf ,bh;f[ – 37% ybprjt pyfxtybt
Ät,fns – 12,9%
23. Ñjplfybt ctnb vbrhjcfqnjd c 301 htlbhtrnjv – 36% ybprjt pyfxtybt
Ät,fns – 11,9%
24. Ïjregrf cnfhs[ ljvtyjd b hfpvtotybt yf yb[ ccskjr – 36% ybprjt pyfxtybt
Ät,fns - 14,5
25. Ïjregrf cnfhs[ ljvtyjd c gjcktle.otv 301 htlbhtrnjv – 32% vbybvfkmyjt pyfxtybt
Ät,fns – 12,8%
26. Âpfbvysq j,vty ccskrfvb – 29% vbybvfkmyjt pyfxtybt
Ät,fns – 8,2%
27. Êjvvtynbhjdfybt d Dofollow ,kjuf[ – 29% vbybvfkmyjt pyfxtybt
Ät,fns - 9,6%
28. Èynthytn htrkfvf ,fyyths, PPC – 25% vbybvfkmyjt pyfxtybt
Ät,fns - 10,5%
29. Ñcskrb c ajhevjd (yfghbvth, c gjlgbcb) – 23% yb;t vbybvfkmyjuj
Ät,fns – 8,8%
30. Àdnjvfnbxtcrbq cgfv gj ,kjufv ujcntdsv rybufv b n.l – 10% yb;t vbybvfkmyjuj
Ät,fns – 8%
Ïjldtltv yt,jkmijq bnju. Ífb,jktt 'aatrnbdysvb b df;ysvb cnhfntubzvb
'rcgthns jnvtnbkb 4 - Ëbyr,tqn/Âbhecysq rjyntyn, dpfbvjltqcndbt d
,kjujcatht, cjplfybt df;yjuj rjyntynf b PR. Ïjcktlytt gjyznbt ljdjkmyj
ibhjrjt, b lkz chtlytcnfnbcnbxtcrjuj ,kjuthf vj;tn ,snm cjpdexyj c
dpfbvjltqcndbtv d ,kjujcatht, gjnjve xnj 'nj nj;t “cdzpm c
j,otcndtyyjcnm.”, yj, nfr bkb byfxt, dpfbvjltqcnde.n dct. Íj, yt dct
ecgtiyst gbfhobrb. Ïhbvthjd d ,kjujcatht yt vfkj, levf., ghbdjlbnm b[
yt cnjbn.
Ít'aatrnbdysvb ghbpyfys cnhfntubb, rjnjhst lj cb[ gjh jxtym gjgekzhys.
Ít pyf., vj;tn e yfc “lheujq” bynthytn, yj, gj-vjtve, cgfvvths lj cb[
gjh ct,z ytgkj[j xedcnde.n. Â jxthtlyjq hfp j,bltkb ajhevs.
Ävbnhbq Ífevjd, ,kju «Êfr cltkfnm ltymub d bynthytnt»