|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Àvthbrfycrjt bynthytn-vfhrtnbyujdjt futyncndj SEOMoz jge,kbrjdfkj
htpekmnfns bccktljdfybz df;yjcnb afrnjhjd hfy;bhjdfybz cfqnjd d
gjbcrjds[ cbcntvf[. Áskb jghjitys 100 bpdtcnys[ SEO-cgtwbfkbcnjd, yf
jcyjdt b[ jndtnjd cajhvbhjdfys ÒÎÏ-5 gjpbnbdys[ b ytufnbdys[ afrnjhjd
hfy;bhjdfybz.
Ènfr, yfb,jktt df;ys ctujlyz lkz gjbcrjdjuj ghjldb;tybz:
-
ntrcn dytiyb[ ccskjr, rk.xtdst ckjdf d fyrjhf[;
- ccskjxyfz gjgekzhyjcnm, dshf;f.ofzcz cjjnyjitybtv rjkbxtcndf b rfxtcndf dytiyb[ ccskjr;
- hfpyjj,hfpbt bcnjxybrjd dytiyb[ ccskjr (rjkbxtcndj kbyrjd c eybrfkmys[ ljvtyjd);
- rk.xtdst ckjdf d n'ut Title;
- "ehjdtym ljdthbz" gjbcrjds[ cbcntv r cfqne (ghtckjdensq "nhfcn"), pfdbczobq jn rjkbxtcndf ccskjr c "nhfcnjds[" ljvtyjd
Ê nt[yjkjubzv, dkbz.obv yf hfy;bhjdfybt vfrcbvfkmyj ytufnbdyj, jnytctys cktle.obt:
-
rkjfrbyu (c wtkm. j,vfyf gjbcrjdbrf b vfybgekzwbb gjkmpjdfntktv);
- gjregrf ccskjr yf gjgekzhys[ ccskjxys[ ,bh;f[;
- dytiybt ccskrb c cfqnjd/cnhfybw c gjbcrjdsv cgfvjv;
- rkjfrbyu gj gfhfvtnhe User Agent (jnlfxf hfpys[ cnhfybw gjkmpjdfntk. b gjbcrjdjve hj,jne);
- xfcnst nt[ybxtcrbt c,jb, ytljcnegyjcnm cfqnf.
Ìbybvfkmye. wtyyjcnm, gj vytyb. 'rcgthnjd, bvt.n nfrbt ltqcndbz, rfr
hfcgjkj;tybt rk.xtds[ ckjd d n'uf[ b vtnfn'uf[, bcgjkmpjdfybt rk.xtds[
ckjd d URL cnhfybw (ntv dhtvtytv, d heccrjzpsxyjv SEO 'nj cxbnftncz,
gjvbvj ghjxtuj, jlybv bp cgjcj,jd erfpfnm ßyltrce utjuhfabxtcre.
ghbyflkt;yjcnm cfqnf bkb cnhfybws), gkjnyjcnm rk.xtds[ ckjd d ntrcnt
cnhfybws, dsxbckztvfz gj ajhvekt "rjkbxtcndj rk.xtds[ ckjd, ltktyyjt yf
j,ott rjkbxtcndj ckjd yf cnhfybwt", rk.xtdst ckjdf d yfpdfybz[
rfhnbyjr. Îlyfrj, vtytt dscjrfz gj
chfdytyb. c njgjdsvb afrnjhfvb wtyyjcnm djdct yt ltkftn 'nb nt[yjkjubb
,tcgjktpysvb.
Ñhtlb ytufnbdys[ afrnjhjd, yt gjgfdib[ d njgjde. gznthre, tcnm nfrbt,
rfr "pkjegjnht,ktybt ntujv Nofollow d ghjwtcct "gjcnhjtybz pagerank"",
ckbirjv lkbyyst URL-s b pfujkjdrb cnhfybw, dscjrfz gjdnjhztvjcnm jlyjuj
b njuj ;t fyrjhf dj dytiyb[ ccskrf[, f nfr;t hfpkbxyst nt[yjkjubb
gjbcrjdjuj cgfvf, cdzpfyyst c rkjfrbyujv, pkjegjnht,ktybtv rk.xtdsvb
ckjdfvb b hfpysvb cgjcj,fvb crhsdfybz ntrcnf. Ïjkysq cgbcjr afrnjhjd
hfy;bhjdfybz dvtcnt c ehjdytv b[ df;yjcnb vj;yj gjcvjnhtnm pltcm
Ïjvbvj afrnjhjd hfy;bhjdfybz, 'rcgthns cjplfkb cgbcjr nt[yjkjubq
ghbdktxtybz ccskjr, hfccnfdbd b[ gj cntgtyb 'aatrnbdyjcnb. Òjg-10
dsukzlbn cktle.obv j,hfpjv:
- kbyr,tqnbyu, cjplfybt dbhecyjuj rjyntynf;
- ,kjuubyu, hf,jnf c ,kjujcathjq;
- rkfccbxtcrjt "cjplfdfqnt wtyysq rjyntyn";
- PR (ytxnj ,jkmitt, yt;tkb hfccskrf ghtcc-htkbpjd);
- ghzvfz gjregrf ccskjr e rjyrhtnys[ dkfltkmwtd cfqnjd;
- dbl;tns b lheubt dbls dcnhfbdftvjuj rjyntynf;
- ghjdtltybt rjyathtywbq b lheub[ vthjghbznbq;
- gjkmpjdfntkmcrbq rjyntyn (UGC);
- fdnjhbntnyst rfnfkjub (DMOZ, Yahoo);
- ybitdst cjwbfkmyst cjj,otcndf
Ïjkysq cgbcjrÝrcgthnfv
nfr;t pflfkb ytcrjkmrj yfb,jktt j,ce;lftvs[ d seo-cjj,otcndt djghjcjd.
Ïj vytyb. 87% jghjityys[, gjckt bpvtytybz fkujhbnvf Google d atdhfkt
ntreotuj ujlf 'nf gjbcrjdfz cbcntvf cnfkf jnlfdfnm ghtlgjxntybt cfqnfv,
cdzpfyysv c bpdtcnysvb b gjgekzhysvb ,htylfvb. 83% cxbnf.n, xnj
ce,ljvtys "yfcktle.n" hzl pfghjcjytpfdbcbvs[ afrnjhjd hfy;bhjdfybz
jcyjdyjuj ljvtyf b lheub[ ce,ljvtyjd. Òjkmrj 10% cxbnf.n, xnj lfyyst
Google Analytics rfr-nj dkbz.n yf hfy;bhjdfybt cfqnjd. 70% edthtys, xnj
301-q htlbhtrn gthtlftn
jcyjdye. vfcce afrnjhjd hfy;bhjdfybz jn jlyjuj URL r lheujve njkmrj ghb
jghtltktyys[ eckjdbz[, cdzpfyys[ c rfxtcndjv rjyntynf b jncencndbtv
gjbcrjdjuj cgfvf. 68% gjkfuf.n, xnj ccskrb c "Âbrbgtlbb", ytcvjnhz yf
nofollow, dkbz.n yf hfy;bhjdfybt d Google gjkj;bntkmyj, yj exbnsdf.ncz
yt rfr ccskrb, f rfr bylbrfnjhs gjntywbfkmyjuj rfxtcndf b
fdnjhbntnyjcnb cfqnf.
Ïjcktlybq djghjc rfcfkcz ,eleituj SEO. Ó 'rcgthnjd gjbynthtcjdfkbcm,
rfrbv j,hfpjv d ,kb;fqibt 5 ktn ,eltn vtyznmcz jnyjitybt Google r
ccskrfv rfr r afrnjhe hfy;bhjdfybz. 48% dshfpbkb vytybt, xnj ccskrb
,elen nthznm cdj. pyfxbvjcnm, yj dct hfdyj jcnfdfnmcz df;ysv afrnjhjv,
,elen gjlrk.xfnmcz yjdst bcnjxybrb byajhvfwbb lkz hfy;bhjdfybz,
yfghbvth, lfyyst j, bcgjkmpjdfybb cfqnf, cdzpb cjwbfkmyjuj uhfaf. 37%
cxbnf.n, xnj ccskrb yt gjnthz.n cdjtq pyfxbvjcnb, yj ,eltn pfvtnyj
vtyznmcz nj, rfrbt ccskrb b rfrbv j,hfpjv
dkbz.n yf hfy;bhjdfybt. 15% cxbnf.n, xnj d ,kb;fqibt 5 ktn
bcgjkmpjdfybt Google ccskjr jcnfytncz ghbvthyj nfrbv ;t, rfrbv ,skj
ghjikyst gznm ktn.
Ít,tpsynthtcyj jrfpfkjcm pfukzyenm d fh[bd SEOMoz.org b jpyfrjvbnmcz
c fyfkjubxysvb bccktljdfybzvb afrnjhjd hfy;bhjdfybz pf 2005 b 2007 ujls
(bccktljdfybt ghjdjlbncz hfp d ldf ujlf). Âjn rfr dsulzltkb ltcznrb
ukfdys[ SEO-nt[yjkjubq pf 'nb ujls.
2005 ujl:
- Ò'u Title
- ntrcns ccskjr
- rk.xtdst ckjdf d ntrcnt ljrevtynf
- jncencndbt ghj,ktv c ljcnegjv r cfqne
- dyenhtyyzz gthtkbyrjdrf
- ntvfnbxyjcnm cfqnf
- cj,cndtyyjt ccskjxyjt jrhe;tybt bcnjxybrjd dytiyb[ ccskjr
- ccskrb c cfqnjd fyfkjubxyjq bkb cvt;yjq ntvfnbrb
- j,ofz ccskjxyfz gjgekzhyjcnm cfqnf
- pfcgfvkbdfybt rk.xtdbrfvb
2007 ujl:
- rk.xtdst ckjdf d n'ut Title
- j,ofz ccskjxyfz gjgekzhyjcnm cfqnf
- ntrcns dyenhtyyb[ ccskjr
- dyenhtyyzz gthtkbyrjdrf
- djphfcn cfqnf
- ntvfnbxtcrfz htktdfynyjcnm cfqne d[jlzob[ ccskjr
- ccskjxyfz gjgekzhyjcnm cfqnf d hfvrf[ ntvfnbxtcrjuj cjj,otcndf (cjdjregyjcnb cfqnjd njq ;t ntvfnbrb)
- rk.xtdst ckjdf d ntrcnf[ dyenhb
- cj,cndtyyjt ccskjxyjt jrhe;tybt bcnjxybrjd dytiyb[ ccskjr
- ntvfnbxtcrfz ,kbpjcnm ccskf.ob[cz cnhfybw
Òfrbv j,hfpjv, 'djk.wbz gjbcrjds[ nt[yjkjubq cjcnjbn ght;lt dctuj d
extnt yjds[ bcnjxybrjd byajhvfwbb j cfqnt, yjds[ bcnjxybrjd dytiyb[
ccskjr. Ýgj[f Web 2.0 cltkfkf gjgekzhysvb ,kjub b cjwbfkmyst ctnb - b
gjbcrjdst cbcntvs dct ,jkmit df;yjcnb jnlf.n ccskrfv bp 'nb[
bcnjxybrjd. Âbl;tns gjzdbkbcm yt nfr lfdyj, yj e;t zdkz.ncz gjktpysv
cgjcj,jv ghbdktxtybz ccskjr. Ânjhjt vfubcnhfkmyjt yfghfdktybt 'djk.wbb
gjbcrjdjuj hfy;bhjdfybz - ehtpfybt djpvj;yjcntq lkz jgnbvbpfnjhjd
vfybgekbhjdfnm bv.
|
