Ñtujlyz
lkz bynthytn-rjvgfybq rfr ybrjulf df;yj elth;fnm rf;ljuj gjctnbntkz yf
htcehct b pfcnfdbnm tuj cltkfnm gjregre bkb byst pfgkfybhjdfyyst
ltqcndbz. Ít dct jcjpyf.n, xnj ljcnb;tybt 'nb[ wtktq dj vyjujv pfdbcbn
jn ghfdbkmyjq jhufybpfwbb 'ktvtynjd bynthatqcf cfqnf. Òtreofz
'rjyjvbxtcrfz cbnefwbz cnbvekbhetn cghjc yf .pf,bkbnb–bycnhevtyns,
yfghfdktyyst yf ekexitybt gjkmpjdfntkmcrb[ rfxtcnd ghjuhfvvys[
ghjlernjd, gjpdjkz.obt j,tcgtxbnm kjzkmyjcnm rkbtynf pf cxtn elj,cndf b
gjyznyjcnb lbpfqyf bynthytn-htcehcf.
Íf ctujlyziybq ltym 'aatrnbdyjt ghtlcnfdbntkmcndj d Ñtnb – jlby bp
ukfdys[ afrnjhjd ecgt[f ghfrnbxtcrb k.,juj ,bpytcf. Óhjdtym
ghjybryjdtybz bynthytnf d Ðjccbb c rf;lsv ujljv hfcntn. Â rhegys[ ;t
ujhjlf[ Ñtnm lfdyj cnfkf ljvbybhe.obv chtlcndjv gjbcrf rfr ltkjdjq, nfr
b xfcnyjq byajhvfwbb, lfyys[ j rjvgfybz[, njdfhf[ b eckeuf[.
Ðfpdbdftncz hsyjr 'ktrnhjyyjq rjvvthwbb – cjukfcyj jwtyrfv, tuj hjcn cjcnfdkztn ,jktt 50% d ujl. Â bynthytnt "hsyjr
ghjlfdwf" ghtdhfoftncz d "hsyjr gjregfntkz", njxytt – gjkmpjdfntkz,
rjnjhsq ds,bhftn kexitt bp vyj;tcndf ghtlkj;tybq. Êjyrehtywbz pf
gjctnbntktq jxtym dscjrf. Ðtrkfvyst ,.l;tns rjvvthxtcrb[ cfqnjd d
ytcrjkmrj hfp ghtdsif.n hfc[jls yf b[ hfphf,jnre. Â rjyntrcnyjq htrkfvt
hfpsuhsdf.ncz wtkst ,fnfkbb pf gthdst vtcnf d cgbcrt htrkfvys[ ccskjr.
Èp-pf 'njuj cnjbvjcnm ghbdktxtybz jlyjuj gjkmpjdfntkz cnfyjdbncz
cjgjcnfdbvjq c lj[jlfvb, rjnjhst vj;yj gjkexbnm jn ytuj. Ïhb 'njv
chtlybq ghjwtyn gjnthb gjctnbntktq yf gthdjq ;t cnhfybwt cfqnf jcnftncz
ytjghfdlfyyj dscjrbv.
Êhbpbc eceue,kztn 'ne ntyltywb.. Înrhsdftncz vyjuj yjds[ ,bpytcjd d
Ñtnb: jyb nht,e.n ujhfplj vtymit pfnhfn, xtv jaakfqy-ghjtrns. Èynthytn
cnfyjdbncz dct ,jktt ghbdktrfntkmysv lkz rhegyjuj, e;t cjcnjzditujcz
,bpytcf, cnhtvzotujcz cjrhfnbnm bplth;rb d ntreotq 'rjyjvbxtcrjq
cbnefwbb. Â xfcnyjcnb, d Ñtnm e[jlzn rhegytqibt hjpybxyst ctnb. Ñ
lheujq cnjhjys, rhbpbc dkbztn nfr;t b yf hjcn vfkjuj ,bpytcf d
bynthytnt: cnfkj ,jkmit ,bpytcvtyjd-jlbyjxtr b rjvvthxtcrb[ ghjtrnjd,
rjnjhst cjplfkb b gjllth;bdf.n 2-3 xtkjdtrf.
Ìtyztncz b gjdtltybt gjkmpjdfntktq. Ïjregfntkm cnfyjdbncz ,jktt
'rjyjvysv, ,jktt hfp,jhxbdsv b nht,jdfntkmysv r cthdbce. Åckb hfymit
gjkmpjdfntkb ujnjds ,skb nthgtnm ytelj,cndf bynthatqcf, nj ntgthm jyb
ghjcnj e[jlzn c cfqnf, tckb yf ytv ytelfxyj hfcgjkj;ty gjbcr, ckbirjv
vyjuj gjktq lkz htubcnhfwbb, yt dblyj ryjgrb "Êegbnm" b n.l. Ïht;lt xtv
pfrfpfnm rfrjq-kb,j njdfh bkb eckeue, gjctnbntkb nofntkmyj vjybnjhzn
bynthytn d gjbcrf[ yfb,jktt dsujlyjuj ghtlkj;tybz. Åckb yf jlyjv cfqnt
b[ xnj-nj yt ecnhfbdftn, jyb pfrhsdf.n cnhfybwe, yt ghjdtlz yf ytq b 5
ctreyl, b blen yf cktle.oe. drkflre.
Åckb hfymit ukfdyfz vfhrtnbyujdfz pflfxf dkfltkmwtd bynthytn-vfufpbyjd
pfrk.xfkfcm d njv, xnj,s "pf[dfnbnm" gthdst vtcnf d dslfxt gjbcrjds[
cbcntv c wtkm. gjgfcnm d pjye dybvfybz vfrcbvfkmyjuj rjkbxtcndf
gjctnbntktq b ghbdktxm b[ yf cdjq cfqn, nj ntgthm bv nfr;t ye;ty
'aatrnbdysq bycnhevtyn elth;fybz gjkmpjdfntkz yf htcehct. Â 'njq ,jhm,t
pyfxtybt bynthatqcf dtkbrj rfr ybrjulf. Åckb cfqn ytelj,ty bkb yt
dyeiftn ljdthbz, rjvgfybz ,eltn nthznm rkbtynjd. Â nfrjq cbnefwbb yf
gjvjom ghb[jlzn .pf,bkbnb–bycnhevtyns, yfghfdktyyst yf ekexitybt
gjkmpjdfntkmcrb[ rfxtcnd ghjuhfvvys[ ghjlernjd, gjpdjkz.obt j,tcgtxbnm
kjzkmyjcnm rkbtynf pf cxtn elj,cndf b gjyznyjcnb bynthatqcf dt,-cfqnf.
Îcyjds .pf,bkbnb
Ãkfdysq gjcnekfn .pf,bkbnb – jnnfkrbdfnmcz yt jn cj,cndtyys[ pflfx, f
jn pflfx gjkmpjdfntkz. Äbcwbgkbyf ceotcndetn bvtyyj lkz njuj, xnj,s
ghtjljktnm hfphsd vt;le hfphf,jnxbrfvb b wtktdjq felbnjhbtq. Ïj cenb, d
k.,jv dpfbvjltqcndbb c ghjuhfvvysv j,tcgtxtybtv vt;le yfvb b yfibvb
wtkzvb dcnftn bynthatqc, rjnjhsq gjvjuftn bkb vtiftn d b[ ljcnb;tybb.
Ñtujlyz vs dct xfot dpfbvjltqcndetv c vfibyfvb, pfvtyz.obvb rkbtyncrbt
cke;,s rjvgfybq. Ïj'njve bynthatqc ljk;ty dsgjkyznm pflfxb rkbtyncrjq
cke;,s: ltkfnm dct, xnj,s rkbtyn ,sk ljdjkty.
Ãkfdysq gjcnekfn .pf,bkbnb – jnnfkrbdfnmcz yt jn cj,cndtyys[ pflfx, f jn pflfx gjkmpjdfntkz
Þpf,bkbnb drk.xftn vyj;tcndj eckeu: ghjtrnbhjdfybt bynthatqcjd,
bccktljdfybz (yf,k.ltybz pf ltzntkmyjcnm. gjkmpjdfntktq d b[
tcntcndtyyjq chtlt), 'rcgthnbpf, ntcnbhjdfybt, bynthdm., fyrtnbhjdfybt,
cjplfybt ,fpjds[ rjyntrcnys[ cwtyfhbtd, cjplfybt lbfuhfvvs
gjkmpjdfntkmcrjq frnbdyjcnb, cbyntp gthcjyf;tq, vfrtnbhjdfybt, cjplfybt
bynthfrnbdys[ ghjnjnbgjd, cnbktds[ herjdjlcnd b cnfylfhnjd b gh.
Îcyjdysvb yfghfdktybzvb vj;yj cxbnfnm bccktljdfybt b fyfkbp felbnjhbb,
ghjtrnbhjdfybt bynthatqcjd, .pf,bkbnb-ntcnbhjdfybt.
Èccktljdfybt gjkmpjdfntktq lftn ljcnjdthye. byajhvfwb. j,
felbnjhbb. Â tuj hfvrf[ yt njkmrj fyfkbpbhe.ncz ",tpkbxyst" gfhfvtnhs –
cjwbfkmyj-ltvjuhfabxtcrbt [fhfrnthbcnbrb (gjk, djphfcn, jgsn hf,jns c
bynthytnjv), yj b cjplf.ncz "gjhnhtns" gjkmpjdfntktq, drk.xf.obt
pflfxb, rjnjhst jyb j,sxyj htif.n ghb gjvjob bccktletvjuj ghjlernf. À
nfr;t jlby bp df;ytqib[ gfhfvtnhjd – eckjdbz, d rjnjhs[ jyb
dpfbvjltqcnde.n c ghjlernjv. Âct 'nj df;yj exbnsdfnm ghb ghjtrnbhjdfybb
bynthatqcjd. Ífghbvth, d jlyjv bp ghjtrnjd bccktljdfybz gjkmpjdfntktq
cnjzkf pflfxf gjyznm, gjxtve ghb jgkfnt ntktajyjd xthtp gkfnt;yst
nthvbyfks k.lb ytj[jnyj gjkmpe.ncz nfrjq aeyrwbtq, rfr "Ëbxysq
rf,bytn". Îrfpfkjcm, xnj yt exntyf j,kfcnm ghbvtytybz bynthatqcf:
xtkjdtr yf[jlbncz d j,otcndtyyjv vtcnt, rjulf gkfnbn xthtp nthvbyfk, b
[jxtn jcnfdfnmcz fyjybvysv.
Ïhjtrnbhjdfybt bynthatqcjd. Ðfphf,fnsdfz bynthatqc, df;yj
yt ghjcnj cj,k.lfnm cnfylfhns, f xtnrj ghtlcnfdkznm, xnj gjkmpjdfntkb
,elen ltkfnm yf njq bkb byjq cnhfybwt cfqnf. Ífdbufwbz, cjlth;fybt,
lbpfqy ljk;ys cke;bnm jlyjq wtkb – gjvjxm gjctnbntk. htibnm cdj.
pflfxe. Åckb yfdbufwbjyyst gfytkb jndktrf.n gjkmpjdfntkz jn wtkb, nj
bynthatqcs yt'aatrnbdys, b c nfrjq yfdbufwbtq ye;yj xnj-nj ltkfnm.
Ífghbvth, xnj ljk;yj ghjbc[jlbnm yf cnhfybwt bynthytn-vfufpbyf gjckt
njuj, rfr gjkmpjdfntkm yf;fk yf ryjgre "Êegbnm"? Ýnj pfdbcbn jn
,bpytc-wtktq dkfltkmwf htcehcf. Åckb ye;yj, xnj,s gjkmpjdfntkm yf,hfk
rfr vj;yj ,jkmit njdfhjd d rjhpbye, nj cktletn jcnfdbnm tuj yf cnhfybwt
rfnfkjuf, erfpfd njkmrj, xnj "njdfh lj,fdkty d rjhpbye". Åckb ;t
cgtwbabrf bynthytn-vfufpbyf nfrjdf, xnj vyjuj ghjlernjd pltcm yt
gjregf.n (rhegyfz ,snjdfz nt[ybrf, vt,tkm), nj kexit gthtdtcnb tuj d
rjhpbye, xnj,s gjkmpjdfntkm crjywtynhbhjdfkcz yf ds,hfyyjv njdfht b e;t
ybxtuj yt vjukj jndktxm tuj jn gjregrb.
 rfxtcndt ghbvthf yt'aatrnbdyjuj bynthatqcf vj;yj ghbdtcnb cfqn jlyjuj
bp bynthytn-vfufpbyjd, yf rjnjhjv gjckt yf;fnbz ryjgrb "Êegbnm"
gjkmpjdfntkm gthtyfghfdkzkcz yf cnhfybwe, ult, yfhzle c njdfhjv,
rjnjhsq jy ds,hfk, ,skb ghtlcnfdktys b lheubt ghjlerns vfufpbyf. Ìyjub[
gjkmpjdfntktq 'nj c,bdfkj c njkre – jyb yfxbyfkb gtht[jlbnm yf lheubt
drkflrb b d htpekmnfnt yt cjdthifkb gjregre.
Þpf,bkbnb-ntcnbhjdfybt
gjpdjkztn gjcvjnhtnm yf cfqn ukfpfvb gjctnbntkz b jceotcndkztncz c
ghbdktxtybtv rjytxys[ gjkmpjdfntktq. Ñltkfnm 'nj ytckj;yj. Ítj,[jlbvj
yfqnb k.ltq, cjjndtncnde.ob[ rhbnthbzv wtktdjq felbnjhbb, gjcflbnm b[
pf rjvgm.nth, lfnm pflfybz, rjnjhst jyb ljk;ys dsgjkybnm yf cfqnt. È
dybvfntkmyj yf,k.lfnm pf ntv, rfr jyb cghfdkz.ncz c 'nbvb pflfybzvb,
abrcbhez ghj,ktvs, c rjnjhsvb jyb cnfkrbdf.ncz. Â [jlt
.pf,bkbnb-ntcnbhjdfybz j,hfoftncz dybvfybt yf nj, xnj ltkftn
gjkmpjdfntkm, f yt yf nj, xnj jy ujdjhbn, bltn yf,k.ltybt pf tuj
gjdtltybtv.
Äkz gjdsitybz njxyjcnb b j,]trnbdyjcnb bccktljdfybz d ghjwtcct
ghjatccbjyfkmyjuj .pf,bkbnb-ntcnbhjdfybz bcgjkmpetncz cgtwbfkmyjt
j,jheljdfybt, gjpdjkz.ott abrcbhjdfnm dct abpbxtcrbt htfrwbb
gjkmpjdfntkz, djpybrf.obt dj dhtvz dpfbvjltqcndbz c ghjlernjv.
Ífghbvth, eye-tracking-ecnhjqcndj, c gjvjom. rjnjhjuj vj;yj
htubcnhbhjdfnm ldb;tybz ukfp, gjpdjkztn njxyj epyfnm, relf b d rfrjq
vjvtyn cvjnhbn gjctnbntkm, yf xnj j,hfoftn yfb,jkmitt dybvfybt, f xtuj
yt pfvtxftn djdct. Î,kflfz nfrbvb cdtltybzvb, vj;yj hfcgjkj;bnm
pyfxbvst 'ktvtyns bynthatqcf d gjkt phtybz gjkmpjdfntkz, b ghjwtyn
cjdthityys[ yf cfqnt ltqcndbq edtkbxbncz.
Ífghbvth, yf jlyjv bp cfqnjd pyfrjvcnd ,skj ghjdtltyj ntcnbhjdfybt
ajhvs htubcnhfwbb, gjcrjkmre ,skj pfvtxtyj, xnj yf 'njv 'nfgt
ghjbc[jlbn yfb,jkmibq ghjwtyn gjnthb gjctnbntktq. Â [jlt bccktljdfybz
dszcybkjcm, xnj gjkmpjdfntkb ytdthyj pfgjkyz.n htubcnhfwbjyye. ajhve:
ytrjnjhst ds,bhf.n kjuby, rjnjhsq e;t pfyzn rtv-nj, lheubt ds,bhf.n
gfhjkm, rjnjhsq cbcntvf cxbnftn ytljgecnbvsv, gjcrjkmre d ytv ljk;ys
j,zpfntkmyj bcgjkmpjdfnmcz wbahs yfhzle c ,erdfvb. Ïhj,ktvf yt d njv,
xnj yf cfqnt yt lfys gjlcrfprb gj pfgjkytyb. ajhvs – jyb, ,tpeckjdyj,
tcnm. Íj gjkmpjdfntkb yt xbnf.n gjlcrfprb r gjkzv ajhvs, hfcgjkj;tyyst
cghfdf. Îyb lf;t yt cvjnhzn yf yb[. Ïj'njve, cnjkryedibcm c ghj,ktvjq,
jyb ghj,e.n pfhtubcnhbhjdfnmcz tot gfhe hfp b e[jlzn. Ðfphf,jnxbrfv b
dkfltkmwfv cfqnjd df;yj gjybvfnm, xnj gjkmpjdfntkm dhzl kb ,eltn
lj,bdfnmcz htpekmnfnf, tckb jy edthty, xnj gjlj,ys[ cthdbcjd vyjuj b
vj;yj yfqnb ,jktt ghjcnjq b elj,ysq dfhbfyn.
Ïj ckjdfv dtleob[ cgtwbfkbcnjd gj hfphf,jnrt bynthatqcjd,
hsyjr bccktljdfybq pyfxbntkmyj ,jktt hfpdbn pf he,t;jv. Òfv tcnm
ckj;bdibqcz cghjc yf nfrbt eckeub, gjybvfybt jnlfxb jn
.pf,bkbnb-ntcnbhjdfybq b lheub[ bccktljdfybq gj bpextyb. dpfbvjltqcndbz
gjkmpjdfntkz c ghjlernjv. Âs[jl ,jkmibycndf htitybq ghtldfhztn yt jlyj
.pf,bkbnb-ntcnbhjdfybt, f xfcnj wtkfz cthbz. Íf ajyt 'njuj e;t
ckj;bditujcz cnfylfhnf b gjcnjzyyjuj cghjcf yf ytpfdbcbvst
bccktljdfybz, ,ehyj hfpdbdftncz ,bpytc rjvgfybq, cgtwbfkbpbhe.ob[cz yf
.pf,bkbnb-ntcnbhjdfybz[. Â Ðjccbb ;t hsyjr .pf,bkbnb-bccktljdfybq
yf[jlbncz d pfxfnjxyjv cjcnjzybb. Îlyfrj b pltcm d gjcktlytt dhtvz dct
,jkmitt rjkbxtcndj chtlyb[ b rhegys[ rjvgfybq ghtlecvfnhbdf.n jwtyrb
gjkmpjdfntkmcrb[ bynthatqcjd d hfvrf[ cdjb[ ,bpytc-ghjwtccjd, kb,j
cjplfdfz cjjndtncnde.obt dyenhtyybt jnltks, kb,j j,hfofzcm pf gjvjom. r
cgtwbfkbpbhjdfyysv rjvgfybzv.
 ctrnjht eckeu gj ghjtrnbhjdfyb. bynthatqcjd rfhnbyf cjdctv byfz. Åckb
yf Çfgflt .pf,bkbnb-rjvgfybb b[ ghfrnbxtcrb yt ghtljcnfdkz.n,
cjchtljnfxbdfzcm yf bccktljdfybz[, nj d Ðjccbb yf 'nb eckeub ghb[jlbncz
,jkmifz xfcnm j,jhjnf .pf,bkbnb-ghtlghbznbq. Ïhb 'njv ehjdtym cfvb[
bynthatqcjd yf Çfgflt pyfxbntkmyj dsit. Ïhbxbys nfrjuj atyjvtyf, gj
vytyb. Àktrcfylhf Átksirbyf, bcnjhbxtcrbt. Înhfckm .pf,bkbnb yf Çfgflt
ajhvbhjdfkfcm jlyjdhtvtyyj c hfpdbnbtv cjandthyjq bylecnhbb, b
ghj,ktvfv gjkmpjdfntktq nfv bpyfxfkmyj eltkzkjcm ,jkmijt dybvfybt.
Ñnfylfhns bynthatqcjd b jcyjdyst ghfdbkf .pf,bkbnb ,skb cajhvbhjdfys d
ytlhf[ cjandthys[ rjvgfybq b lf;t ghtgjlfdfkbcm ghjuhfvvbcnfv. Â Ðjccbb
;t nhflbwbjyyj eltkzkjcm ,jkmijt dybvfybt hfphf,jnrt ckj;ys[
fkujhbnvjd, htityb. vfcinf,ys[ dsxbckbntkmys[ pflfx, f gjnht,yjcnb
gjkmpjdfntkz jcnfdfkbcm yf pflytv gkfyt. Èynthtc r ekexityb.
bynthatqcjd d yfitq cnhfyt pfxfcne. cdzpfy c ytj,[jlbvjcnm.
rjyrehbhjdfnm c ÏÎ byjcnhfyyjuj ghjbpdjlcndf.
Ñnfylfhns
 catht .pf,bkbnb ceotcndetn wtksq yf,jh
cnfylfhnjd, ltrkfhbhe.obq ghfrnbxtcrb dct 'nfgs ghjwtccjd b ajhvs
ghtlcnfdktybz jnxtnyjcnb – ISO cthbq 9241, 13714, 13407, 10075 b lh.
Ðfccvjnhbv ytrjnjhst yfb,jktt gjktpyst, c njxrb phtybz buhjrjd hsyrf.
ISO 9241-11, gj ckjdfv Àhntvf Êepytwjdf,
ytpfdbcbvjuj .pf,bkbnb-rjycekmnfynf, 'rcgthnf gj ghjtrnbhjdfyb.
gjkmpjdfntkmcrb[ bynthatqcjd Uexpert, lftn jghtltktybt .pf,bkbnb b
jgbcsdftn jcyjdyst rhbnthbb jgnbvbpfwbb bynthatqcjd – 'aatrnbdyjcnm,
ghjlernbdyjcnm b eljdktndjhtyyjcnm gjkmpjdfntkz. Â cnfylfhnt ISO
9241-10 [jhjij jgbcsdf.ncz ghbywbgs hfphf,jnrb lbfkjuf vt;le xtkjdtrjv
b rjvgm.nthjv. ISO 13407jghtltkztn xtnsht ,fpjds[ ghbywbgf
ghjtrnbhjdfybz dpfbvjltqcndbz xtkjdtrf b ÏÊ. Â ljgjkytybt r ytve tcnm
cnfylfhn ISO TR 18529, rjnjhsq lftn cnhernehbhjdfyysq b ajhvfkbpjdfyysq
cgbcjr ghjwtccjd ghjtrnbhjdfybz gjkmpjdfntkmcrb[ bynthatqcjd. ISO
16982jghtltkztn vtnjls, rjnjhst vj;yj ghbvtyznm ghb ghjtrnbhjdfybb.
ISO/IEC FDIS 9126 hfccvfnhbdftn .pf,bkbnb rfr jlby bp rhbnthbtd
rfxtcndf ghjlernf b lftn ghbvths vtnhbr.
Òfr;t ceotcnde.n cnfylfhns lkz htpekmnfnjd hf,jns
.pf,bkbnb-cgtwbfkbcnjd, nfrbt rfr ANSI/INCITS-354 Common Industry
Format (CIF), jgbcsdf.obq ajhve jnxtnf j .pf,bkbnb-ntcnbhjdfybb. Ïhb
ghjtrnbhjdfybb gjkmpjdfntkmcrb[ bynthatqcjd lkz k.ltq c juhfybxtyysvb
djpvj;yjcnzvb ghbvtyztncz cnfylfhn ISO DTS 16071 b Section 508 of the
Rehabilitation Act.
Êhjvt njuj, cnfylfhnfvb lt-afrnj cnfkb gjkmpjdfntkmcrbt bynthatqcs
ghjuhfvvys[ gkfnajhv – Microsoft Windows, Apple MacOS, iPhone, Symbian,
hfpkbxyst vtnfchtls nbgf Java c tt ,b,kbjntrfvb htfkbpfwbb bynthatqcf.
×fcnm 'nb[ cnfylfhnjd ghtlcnfdktyf d cjjndtncnde.ob[ ljrevtynf[ –
Styleguides. Òfr;t d ghjtrnf[ vjuen bcgjkmpjdfnmcz jnhfcktdst cnfylfhns
bkb lbpfqythcrbt guidelines.
Ðsyjr
Ítcvjnhz yf nj, xnj frnbdyjve ghbvtytyb. lbcwbgkbys .pf,bkbnb e;t
,jkmit 10 ktn, vbhjdjq hsyjr yf[jlbncz d yfxfkmyjq afpt hfpdbnbz. Ïj
jwtyrfv utythfkmyjuj lbhtrnjhf UIDesign Group Ïkfnjyf Äytghjdcrjuj,
ghbvthyj 50-70% hfphf,jnxbrjd b pfrfpxbrjd ÈÒ-cbcntv d vbht pyf.n j
ceotcndjdfybb lbcwbgkbys. Ïhb 'njv bcgjkmpe.n d cdjtq hf,jnt
.pf,bkbnb-ghfrnbrb (bkb pfrfpsdf.n b[ yf cnjhjyt) njkmrj 20-25% bp yb[.
Ðjccbqcrbq hsyjr jncnftn jn vbhjdjuj ghbvthyj yf 5-10 ktn. Î,]tv
vbhjdjuj hsyrf 'rcgthns ctujlyz jwtybdf.n d 800-900 vky ljkk.,
jntxtcndtyyjuj – jrjkj 5 vky ljkk.
Àrnbdyjve ghbvtytyb. lbcwbgkbys .pf,bkbnb e;t ,jkmit 10 ktn
Îcyjdysvb buhjrfvb vbhjdjuj hsyrf .pf,bkbnb zdkz.ncz Ideo, Frog Design,
Cooper Interactions (ltnbot Àkfyf Êegthf, bpdtcnyjuj fdnjhf vtnjlbr b
rybu), NNGroup (Äjyfkml Íjhvfy b ßrj, Íbkmcty), hzl rjvgfybq, rjnjhst
d[jlzn d UXalliance – vt;leyfhjlysq fkmzyc .pf,bkbnb-rjvgfybq,
fyukbqcrfz Serco, ytvtwrfz SirValUse, fvthbrfycrfz User Centric,
bynthyfwbjyfkmyst bccktljdfntkmcrbt ctnb, nfrbt rfr Human Factors
International, b lh. Â Ðjccbb gjcktlybt 2-3 ujlf jcyjdye. ljk. hsyrf
cnf,bkmyj elth;bdf.n 3 rjvgfybb: Usethics, Usabilitylab b UIDesign
Group. Ïj jwtyrfv cfvb[ buhjrjd, rf;lfz rjvgfybz bvttn jrjkj 20-30%.
Çfrfpxbrfvb .pf,bkbnb-eckeu dscnegf.n ghtlghbznbz, bvt.obt cthmtpyst
byajhvfwbjyyst cbcntvs j,tcgtxtybz ltzntkmyjcnb, lkz rjnjhs[ rhbnbxyf
'aatrnbdyjcnm hf,jns rf;ljuj gjkmpjdfntkz. Ýnj vjuen ,snm cbcntvs
ljrevtynjj,jhjnf, ,fyrjdcrbt ghjlerns, cnhf[jdst ÈÑ. À nfr;t
rjvgfybb-dkfltkmws gjnht,bntkmcrb[ ghjlernjd c ,jkmibv nhfabrjv, ult
edtkbxtybt elj,cndf lf;t lkz ytcrjkmrb[ ghjwtynjd gjkmpjdfntktq, yt
ujdjhz e;t j ltcznrf[, pfvtnyj jnhf;ftncz yf abyfycjds[ gjrfpfntkz[.
Ýnj ntktrjvveybrfwbjyyst rjvgfybb (bynthatqcs vj,bkmys[ ghbkj;tybq),
byajhvfwbjyyst b gkfnt;yst rbjcrb (yfghbvth, jgkfnf vj,bkmyjq cdzpb),
rhegyst bynthytn-gjhnfks (nehbpv, gjbcr hf,jns, bynthytn-vfufpbys).
Ïjcnfdobrjd eckeu, jcyjdfyys[ yf byajhvfwbjyys[ b ntktrjvveybrfwbjyys[
nt[yjkjubz[, vj;yj dsltkbnm d jnltkmye. rfntujhb.. Ëmdbyfz ljkz d 'njv
ctuvtynt ghb[jlbncz yf jgthfnjhjd cdzpb – gj ckjdfv buhjrjd hsyrf,
ctujlyz dct jgthfnjhs eltkz.n ,jkmijt dybvfybt .pf,bkbnb cdjb[ eckeu. Â
gjcktlytt dhtvz gjdscbkcz cghjc cj cnjhjys ,fyrjd, nfr rfr hfpdbdftncz
bynthytn-,fyrbyu, b fdbfrjvgfybq, ghjlf.ob[ ,bktns xthtp bynthytn.
Ïjcnjzyysvb pfrfpxbrfvb .pf,bkbnb-eckeu zdkz.ncz hfphf,jnxbrb
rjhj,jxyjuj ÏÎ. Òfrbt rjvgfybb pfrfpsdf.n b bccktljdfybz, b
ghjtrnbhjdfybt bynthatqcf. Ájkmibycndj bp yb[ ghjlf.n cdjb ghjlerns yf
pfgflys[ hsyrf[, [fhfrnthbpe.ob[cz dscjrbv ehjdytv rjyrehtywbb.
Çfrfpxbrb ghjuhfvvys[ ghjlernjd b cfqnjd hfccvfnhbdf.n .pf,bkbnb rfr
bycnhevtyn eghfdktybz hfphf,jnxbrfvb, gjpdjkz.obq, yfghbvth,
ghtlcnfdbnm ,eleobq ghjuhfvvysq ghjlern d dblt bynthfrnbdyjuj
ghjnjnbgf, ltnfkmyj jgbcsdf.otuj bynthatqc. Òfrbt rjvgfybb bynthtcetn
ght;lt dctuj ghjtrnbhjdfybt bynthatqcf, byjulf – ntcnbhjdfybt b
hfphf,jnrf.
Êhegysvb pfrfpxbrfvb zdkz.ncz, yfghbvth, Microsoft, Google, SAP,
jnltkmyj vj;yj jnvtnbnm ukj,fkmyst rjvgfybb ehjdyz Intel, Volkswagen
bkb Bosch, rjnjhst ghjdjlzn worldwide-ghjtrns d hfpys[ cnhfyf[,
yfghfdktyyst yf felbn b jgnbvbpfwb. bynthatqcjd ghjlernjd,
hfcghjcnhfytyys[ gj dctve vbhe, b n.l. Â Ðjccbb .pf,bkbnb-eckeub
pfrfpsdf.n d jcyjdyjv rhegyst b chtlybt rjvgfybb – yfghbvth,
"Âsvgtkrjv", "ßyltrc", "1Ñ".
Ïhjtrnbhjdfybt eckeu b jgsnf dpfbvjltqcndbz
Ïj yf,k.ltybzv 'rcgthnjd, rhbpbc pfvtlkbk hfpdbnbt hsyrf .pf,bkbnb.
Ífb,jktt pfvtnyst ntyltywbb – eikf pfvtnyfz xfcnm cnfhnfgjd, rkbtyns
cnfkb ,jktt dpdtityyj gjl[jlbnm r gjlujnjdrt pfrfpjd .pf,bkbnb-eckeu –
njxytt b vtytt ajhvfkmyj jghtltkznm cdjb nht,jdfybz, ghjbpjikj tot
,jkmitt cvtotybt b[ cghjcf d cnjhjye ghjtrnbhjdfybz, cjplfybz htitybq,
f yt ntcnbhjdfybz ceotcnde.ob[. Á.l;tns yf .pf,bkbnb cjrhfnbkbcm d
chtlytv yf 20-30%.
Îlyfrj d ,kb;fqitq gthcgtrnbdt buhjrb hsyrf j;blf.n tuj byntycbdyjuj
hjcnf. Ïkfnjy Äytghjdcrbq chtlb djpvj;ys[ ntyltywbq hfpdbnbz jnvtxftn
ds[jl lbcwbgkbys d lheubt jnhfckb – yfghbvth, 'nj vj;tn ,snm cjplfybt
ntktdbpbjyys[ bynthatqcjd, .pf,bkbnb-ufl;tnjd, ghjvsiktyyjuj
j,jheljdfybz b n.l. Ïj tuj vytyb., vtnjlbrb ghjtrnbhjdfybz
gjkmpjdfntkmcrb[ bynthatqcjd ghtrhfcyj gjl[jlzn lkz ghjtrnbhjdfybz
eckeu (nfr yfpsdftvsq service design). Âf;ysq nhtyl – rjvgktrcysq
gjl[jl r bynthatqce, c njxrb phtybz j,otuj dgtxfnktybz, rjnjhjt
gjkexftn gjkmpjdfntkm, jgsnf, ghbj,htnftvjuj bv d [jlt dpfbvjltqcndbz c
ghjlernjv bkb eckeujq. Ýnf rjywtgwbz User Experience bkb "Îgsn
dpfbvjltqcndbz". Îyf jwtybdftn yt cevve jnltkmys[ [fhfrnthbcnbr, f
ghjlern d wtkjv. Ñjjndtncnde.ofz lbcwbgkbyf yfpsdftncz "Ïhjtrnbhjdfybt
jgsnf dpfbvjltqcndbz".
Èynthtcysv yfghfdktybtv hfpdbnbz eckeu gj ghjtrnbhjdfyb. bynthatqcjd,
gj vytyb. Àktrcfylhf Átksirbyf, vj;tn cnfnm ajhvbhjdfybt hsyrf
utygjlhzlf, rfr, yfghbvth, d cnhjbntkmcndt. Þpf,bkbnb-rjvgfybz vj;tn
,hfnm yf ct,z j,zpfntkmcndf jn hfphf,jnrb ghjtrnf bynthatqcf lj
htfkbpfwbb ghjlernf, rjynhjkbhjdfnm hfphf,jnxbrjd, lbpfqythjd,
cjcnfdbntktq ntrcjd b lheub[ cgtwbfkbcnjd, j,tcgtxbdfz rfxtcndj
htpekmnfnjd. Êhegysvb pfrfpxbrfvb pltcm vjuen cnfnm ujccnherenehs,
rjnjhst, gj ckjdfv u-yf Átksirbyf, ghjzdkz.n dct ,jkmibq bynthtc r
.pf,bkbnb-eckeufv bvtyyj c njxrb phtybz hfphf,jnrb ltnfkmyjuj ghjtrnf,
gjpdjkz.otuj ghtlcnfdbnm ,eleobq ghjlern, b gjcktle.otuj rjynhjkz
hfphf,jnxbrjd.
Îkmuf Çfqwtdf