ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 rhbpbc vyjubt rjvgfybb hflbrfkmyj ehtpfkb hfc[jls yf htrkfve b njkmrj d vfhnt 'njuj ujlf yfxfkb jcnjhj;yj ltqcndjdfnm c gthtcvjnhtyysvb ,.l;tnfvb b yjdsvb gjl[jlfvb r cdjtve ghjldb;tyb.. Ïhjabkmyst bynthytn-htcehcs ndthlzn, xnj htrkfvyjt ,eleott — bcrk.xbntkmyj pf ybvb. Îlyfrj rhegytqibt htrkfvjlfntkb gj-ght;ytve ghtlgjxbnf.n jakfqy: bynthytn-htrkfvf, [jnz b jnyjcbntkmyj ltitdf, lfktrj yt dctulf 'aatrnbdyf. ÀËÅÊÑÅÉ ÁÎÐÎÄÊÈÍ, ÀÐÒÓÐ ÂÅËÜÔ Âjjleitdktyyst ,scnhsv hjcnjv ctnb, byst htrkfvjlfntkb dblzn d bynthytn-htrkfvt xenm kb yt gjkye. pfvtye htrkfvt nhflbwbjyyjq. Îcj,tyyj vyjuj ujdjhbncz j htrkfvt, rjnjhe. gjrfpsdf.n xtkjdtre, rjulf jy gjkmpetncz gjbcrjdbrfvb,— j rjyntrcnyjq htrkfvt b jgnbvbpfwbb SEO (Search Engine Optimization — hzl vth, yfghfdktyys[ yf ekexitybt gjpbwbb cfqnf d gjbcrjdjq cbcntvt). "Âblyf ecnjqxbdfz ntyltywbz edtkbxtybz ljkb jykfqyf d htrkfvys[ ,.l;tnf[,— ujdjhbn Ävbnhbq Ãkfdfwrbq, yfxfkmybr jnltkf gj hf,jnt c rk.xtdsvb gfhnythfvb rjvgfybb "Átuey".— Ïhb 'njv ghjbc[jlbn cvtotybt ajrecf htrkfvs jn bvbl;f r ghjlf;fv". SEO yfghzve. r htrkfvt yt jnyjcbncz, yj zdkztncz jlybv bp vtnjljd ghjldb;tybz. Ïj cnfnbcnbrt, gjkmpjdfntkb, rjnjhst boen xnj-nj d gjbcrjdbrf[, gtht[jlzn yf cfqns, rjnjhst hfcgjkfuf.ncz yf gthdjq cnhfybwt gjbcrjdjq dslfxb. Ïhb 'njv kmdbye. ljk. 'nb[ gtht[jljd gjkexf.n cfqns bp gthdjq gznthrb dslfxb, b pf ,jktt dscjrjt vtcnj d ytq bltn j;tcnjxtyyfz ,jhm,f. Ïj 'rcgthnysv jwtyrfv, hfc[jls yf SEO b cj,cndtyyj yf bynthytn-htrkfve ctqxfc cjjnyjczncz rfr 1:3; ghb 'njv lbyfvbrf hfpdbnbz hsyrf ghb,kb;ftn 'nj cjjnyjitybt r 1:2. Íj zdkztncz kb bynthytn-htrkfvf b d cfvjv ltkt gjkyjwtyyjq b ,jktt ltitdjq fkmnthyfnbdjq htrkfvt nhflbwbjyyjq? Ìjuen kb htrkfvjlfntkb gthtdtcnb dct cdjb ,.l;tns d bynthytn? Èkb 'nj vba, gjllth;bdftvsq bynthytn-rjvgfybzvb, rjnjhsv jcnhj ytj,[jlbv ghbnjr chtlcnd? Ñtntdjt kerfdcndj Ïj jwtyrfv rjvgfybq iConText b Mindshare, j,]tv hjccbqcrjuj hsyrf bynthytn-htrkfvs d 2008 ujle cjcnfdbk 14,7 vkhl he,., ghtdscbd htpekmnfns 2007 ujlf yf 55%. Ïhbxtv dshjckf b vtlbqyfz, b rjyntrcnyfz htrkfvf, pfdbczofz jn gjbcrjds[ pfghjcjd rjyrhtnyjuj gjkmpjdfntkz: j,]tv vtlbqyjq htrkfvs — yf 45%, lj 5,8 vkhl he,., rjyntrcnyjq — yf 61%, lj 8,9 vkhl he,. Ê rjywe 2009 ujlf, gj ghjuyjpfv "Ðfv,kth Ìtlbf" b "Átueyf", hsyjr rjyntrcnyjq htrkfvs dshfcntn ghbvthyj yf 30%, njulf rfr j,obq hjcn hsyrf cjcnfdbn 25%. Èvtyyj nfr dsukzlbn ,jkmibycndj ghjuyjpjd bynthytn-rjvgfybq, cekzob[ ytevjkbvjt gthtntrfybt htrkfvys[ ,.l;tnjd bp jakfqyf d jykfqy. Îlyfrj pltcm j,yfhe;bdftncz ljkz kerfdcndf. Ïht;lt dctuj jnxtns j ,ehyjv hjcnt bynthytn-htrkfvs lf.ncz afrnbxtcrb pf ljrhbpbcysq gthbjl. À ghj cfvjt bynthtcyjt dhtvz — gthde. gjkjdbye 2009 ujlf, rjulf htrkfvysq hsyjr gtht;bk yfb,jkmitt gfltybt,— vjkxjr. ×nj rfcftncz ghjuyjpjd yf ysytiybq ujl, nj fyfkbnbrb pf yb[ yt jndtxf.n — 'nj [jhjij pyf.n k.lb, buhfdibt yf frwbz[. Êhjvt njuj, ghjuyjpbhez hjcn hsyrf bynthytn-htrkfvs d 2009 ujle yf 25%, fyfkbnbrb bynthytn-rjvgfybq yt egjvbyf.n, xnj bvt.ncz d dble he,kb, rjnjhst r yfxfke ujlf j,tcwtybkbcm gjxnb yf nhtnm. Åckb ljgecnbnm, xnj ghjuyjp c,eltncz, yj gthtcxbnfnm tuj d ,jktt ndthljq dfk.nt, nj jrf;tncz, xnj hsyjr bynthytn-htrkfvs yt njkmrj yt dshfcntn, yj b ytcrjkmrj cletncz — rfr b hsyjr jakfqyjdjq htrkfvs, [jnz b yt nfr cbkmyj. Êfr ,s nj yb ,skj, rhbpbc — kexitt dhtvz lkz gthtltkf hsyrf. Ïj'njve bynthytn-rjvgfybb, ;bdeobt pf cxtn htrkfvs, lhe;yj dcnegbkb d ,jq c jakfqyjdjq htrkfvjq. È tcntcndtyyj, pltcm yf gthdsq gkfy dsldbuf.ncz ghtbveotcndf, rjnjhs[ ytn e rjyrehtynjd b rjnjhst nt yt cvjuen crjgbhjdfnm. Átpeckjdysvb ghtbveotcndfvb bynthytn-htrkfvs zdkz.ncz djpvj;yjcnm gjlcxbnfnm tt 'aatrnbdyjcnm, jnyjcbntkmyfz ltitdbpyf b djpvj;yjcnm lkz xtkjdtrf, rjnjhsq t. pfbynthtcjdfkcz, chfpe cjdthibnm ye;yjt htrkfvjlfntk. ltqcndbt (regbnm, gjpdjybnm, epyfnm ,jkmit j htrkfvbhetvjv njdfht). Ïj ckjdfv Ñthutz Æehfdktdf, ghtpbltynf htrkfvyjq ctnb "Êfdfyuf", ctqxfc lkz ,bpytcf [fhfrnthys ,jktt dpdtityysq gjl[jl r pfnhfnfv yf htrkfve b gjbcr yjds[ htitybq, ult ,eltn ghbcencndjdfnm vfrcbvfkmyfz ghjphfxyjcnm jnxtnjd b djpvj;yjcnm ,scnhjq jwtyrb 'aatrnbdyjcnb: "Ýaatrnbdyjcnm — yjdsq nhtyl htrkfvyjuj hsyrf. Íf ysytiybq vjvtyn, gj yfitq byajhvfwbb, ,.l;tns rkbtynjd, yt jcnfyjdbdib[ ltzntkmyjcnm, cjrhfnbkbcm yf 40-50%". Ìt;le ntv ghtbveotcndfvb bynthytn-htrkfvs, d njv xbckt rjyntrcnyjq b SEO, vjuen djcgjkmpjdfnmcz lfktrj yt dct htrkfvjlfntkb. È rjyntrcnyfz htrkfvf, b SEO ltqcndbntkmyj 'aatrnbdys b vjuen lfnm vjvtynfkmysq 'aatrn d dblt edtkbxtybz ghjlf;, yj njkmrj lkz nt[ htrkfvjlfntktq, rjnjhst ghjlf.n rjytxyjve gjnht,bntk.. À ,htyls, rjnjhst b zdkz.ncz jcyjdysv htrkfvjlfntktv d jakfqyt, yt vjuen djcgjkmpjdfnmcz 'nbvb gk.cfvb. Òj tcnm rjvgfybz, rjnjhfz, r ghbvthe, njhuetn fdnjvj,bkzvb BMW 3-q cthbb, vj;tn pf cxtn bcgjkmpjdfybz SEO b rjyntrcnyjq htrkfvs gjdscbnm cdjb ghjlf;b, jnj,hfd gjregfntktq e lheub[ ghjlfdwjd 'nb[ ;t fdnjvj,bktq. À djn lkz ghjbpdjlbntkz — BMW bkb, crf;tv, Mercedes — njkre jn dkj;tybq d SEO b rjyntrcnye. htrkfve yt ,eltn. Ïhtlcnfdmnt ct,t, xnj 'nb rjvgfybb rjyrehbhe.n pf vtcnj d gjbcrjdjq dslfxt gj gjbcrjdjve pfghjce "regbnm fdnjvj,bkm". Îxtdblyj, xnj lkz nt[, rnj yt ghjlftn njdfhs rjytxyjve gjnht,bntk. cfvjcnjzntkmyj, df;yj pfyznm cdjt vtcnj d cjpyfybb gjnht,bntktq, f pltcm b rjyntrcn, b SEO yt gjvjoybrb. Ýne njxre phtybz hfpltkztn b Ìb[fbk Çetd, utylbhtrnjh rjhgjhfwbb ÐÁÑ — jlyjuj bp kblthjd d j,kfcnb SEO: "Êjyntrcnyfz htrkfvf b SEO yt nt bycnhevtyns, rjnjhst ye;ys lkz htrkfvs FMCG". Ïj jwtyrt TNS Media Intelligence, yf ntktdbltybb d ltcznrt rhegytqib[ htrkfvjlfntktq Ðjccbb ytn yb jlyjq rjvgfybb, rjnjhfz cfvjcnjzntkmyj pfybvfkfcm ,s ghjlf;tq cdjb[ njdfhjd b eckeu ytgjchtlcndtyyj rjytxysv gjnht,bntkzv. Èp ltcznrb njgjds[ htrkfvjlfntktq d ghtcct 'nbv pfybvftncz kbim Mercury. Ïhfrnbxtcrb nfrfz ;t cbnefwbz d yfhe;yjq htrkfvt. Òfr xnj hfpujdjhs, xnj htrkfvjlfntkb vfccjdj gthtdjlzn cdjb ,.l;tns bp jakfqyjdjq htrkfvs d bynthytn, gkj[j cjjnyjczncz c htfkmyjcnm.. Ñrjhtt cktletn ujdjhbnm j njv, xnj rhbpbc dsyelbk vfhrtnjkjujd rjvgfybq, ghjlf.ob[ njdfhs b eckeub rjytxyjve gjnht,bntk., ghjcxbnsdfnm 'aatrnbdyjcnm rfyfkjd ghjldb;tybz. Ýrjyjvbz b gththfcghtltktybt Ítelbdbntkmyj, xnj d cnjhjye bynthytn-htrkfvs cvtoftncz bynthtc e nt[ rjvgfybq, rjnjhst bcgjkmpe.n bynthytn d rfxtcndt "gjcktlytq vbkb" lj rjytxyjuj gjnht,bntkz. " 2009 ujle vs j;blftv j,otuj cyb;tybz j,]tvf hsyrf ,snjdjq nt[ybrb b 'ktrnhjybrb ghb,kbpbntkmyj yf 20% jnyjcbntkmyj ghtlsleotuj ujlf. Ñjjndtncndtyyj, cybpbkbcm b htrkfvyst ,.l;tns,— hfccrfpsdftn Òfnmzyf Èdfrbyf, lbhtrnjh gj htrkfvt b PR rjvgfybb "Ýkmljhflj".— Îlyfrj ljkz bynthytn-htrkfvs gj chfdytyb. c ghjiksv ujljv edtkbxbkfcm. Ìs ds,hfkb ytcrjkmrj ghbjhbntnys[ yfghfdktybq, chtlb rjnjhs[ ntktdbltybt b bynthytn, gththfcghtltkbd ,.l;tns lheub[ ctuvtynjd — gtxfnys[ ÑÌÈ b hflbjhtrkfvs". Íflj crfpfnm, xnj "Ýkmljhflj" bpyfxfkmyj jhbtynbhjdfkfcm yt cnjkmrj yf xbcnj bvbl;tde. htrkfve, crjkmrj yf ghjlernjde. cjcnfdkz.oe. — b d eckjdbz[ rhbpbcf tq yt ghbikjcm cgtiyj gthtjhbtynbhjdfnmcz.  ysytiyb[ eckjdbz[ rjvgfybb hflb 'rjyjvbb chtlcnd evtymif.n cdjt ghbcencndbt d jakfqyjds[ rfyfkf[ ghjldb;tybz b gsnf.ncz cj[hfybnm rjkbxtcndj rjynfrnjd gjnht,bntkz cj cdjtq htrkfvjq c gjvjom. ,fyythyjq nt[yjkjubb d bynthytnt. Âghjxtv, ghtlcnfdbntkb rjvgfybq gjrf yt ujdjhzn, yfcrjkmrj 'aatrnbdyj nfrjt pfvtotybt. "Ó yfc ltqcndbntkmyj ghjbpjikj cjrhfotybt ,.l;tnf yf ghjldb;tybt, gj'njve vs ,skb dsye;ltys ytcrjkmrj gthtcvjnhtnm yfi vtlbfvbrc, xnj,s jcnfdfnmcz vfrcbvfkmyj 'aatrnbdysvb c ntvb htcehcfvb, rjnjhst e yfc tcnm,— ujdjhbn Êctybz Êjhyttdf, ghtlcnfdbntkm ÎÀÎ "Âsvgtkrjv".— Ïhbcencndbt d rk.xtds[ ÑÌÈ vs cj[hfybkb, f d bynthytnt lf;t edtkbxbkb: d yfxfkt ujlf ghjdtkb ntylth yf bynthytn-pfregrb b gjkexbkb dsujlyst eckjdbz". Èp dctuj 'njuj, dghjxtv, cktletn b nj, xnj yflj gjdsifnm rfxtcndj cfvjq htrkfvs. "Ìs cnfkb ,jktt dybvfntkmyj gjl[jlbnm r ds,jhe vtlbfyjcbntktq, jn ytrjnjhs[ ghbikjcm jnrfpfnmcz — dj dczrjv ckexft, d njv dblt, d rjnjhjv jyb bcgjkmpjdfkbcm hfymit,— ujdjhbn Àktrcfylh Ìfkbc, ghtpbltyn rjvgfybb "Ådhjctnm".— Ñtqxfc vs ,eltv gjl[jlbnm ,jktt ghjatccbjyfkmyj r ds,jhe rfyfkjd b cgjcj,jd rjvveybrfwbq. Ìs gjybvftv, xnj cnjbvjcnm ghjbpdjlcndf htrkfvs d hfps vtymit wtys tt hfpvtotybz, gj'njve ,jkmitt dybvfybt ,eltn eltkznmcz rfxtcnde rhtfnbdf". Ïj ckjdfv Àktrcfylhf Ìfkbcf, tckb bc[jlbnm bp gjrfpfntkz GRP (rjkbxtcndj rjynfrnjd wtktdjq felbnjhbb c htrkfvysv cjj,otybtv), ljkz bynthytn-htrkfvs edtkbxbkfcm. Èynthtcyj, xnj ghb 'njv hfc[jls yf SEO d rjvgfybb evtymibkbcm: "Ìs e;t ghbj,htkb ytrjnjhsq jgsn b bvttv djpvj;yjcnm nhfnbnm vtymit ltytu yf gjbcrjde. jgnbvbpfwb.". Învtnbv, "Ådhjctnm" ghtrhfcyj bpdtcnyf yf hsyrt b yt ye;lftncz d rfrjq-nj cthmtpyjq hfcrhenrt; nj ;t jnyjcbncz r "Ábkfqye". Ýnb rjvgfybb ltkf.n egjh yf ghjldb;tybt cdjb[ ,htyljd. À "Ýkmljhflj", celz gj dctve, ltkftn egjh yf hjcn ghjlf;, gj'njve ,jktt frnbdyj bcgjkmpetn SEO b rjyntrcnye. htrkfve. Òfrfz ;t pfrjyjvthyjcnm ghjckt;bdftncz b chtlb jnyjcbntkmyj yt,jkmib[ rjvgfybq. " eckjdbz[ rhbpbcf vs hflbrfkmyj gthtcvjnhtkb gjkbnbre ghbcencndbz d bynthytnt,— ujdjhbn Ãtjhubq Ëj,fyjd, rjvvthxtcrbq lbhtrnjh rjvgfybb "Àlhbf" (ghjbpdjlcndj b ghjlf;f .dtkbhys[ bpltkbq),— b d cdzpb c 'nbv dgkjnye. pfyzkbcm cdjbvb cfqnfvb — 'nj gjktpyj b c njxrb phtybz gjbcrjdjq jgnbvbpfwbb. Ânjhjt, yf xnj vs j,hfoftv dybvfybt,— rjyntrcnyfz htrkfvf". Îgnbvfkmysq rfyfk Ïj gjlcxtnfv futyncndf bynthytn-htrkfvs i-Media, d xtndthnjv rdfhnfkt 2008 ujlf b d gthdjv rdfhnfkt 2009-uj d ,.l;tnf[ edtkbxbkfcm ljkz SEO, f rjyntrcnyjq htrkfvs — evtymibkfcm. Ätkj d njv, xnj d ,jkmibycndt ckexftd gjbcrjdfz jgnbvbpfwbz j,[jlbncz ltitdkt rjyntrcnyjq htrkfvs b jrfpsdftncz ,jktt 'aatrnbdyjq ([jnz, rjytxyj, yf jlyjq SEO lfktrj yt etltim — ye;ty rjvgktrc htrkfvys[ vth). Êhjvt njuj, rjyntrcnye. htrkfvye. rfvgfyb. kturj htprj ghtrhfnbnm b djpj,yjdbnm, njulf rfr gjbcrjdfz jgnbvbpfwbz cfqnf jnkbxftncz bythwbtq d htpekmnfnf[: jyb ghjzdkz.ncz xthtp jlby-nhb vtczwf. Ïj lfyysv Ìb[fbkf Çetdf bp ÐÁÑ, d yfxfkt ujlf hsyjr SEO ghjctk ghbvthyj yf 15-20%. Ïhbvthyj nfrfz ;t rfhnbyf yf,k.lfkfcm b d rjyntrcnyjq htrkfvt. Ñtqxfc cbnefwbz dshjdyzkfcm — j,jhjns (d he,kz[) lf;t ghtdsif.n ghjikjujlybt (vfq-b.ym) ghbvthyj yf 25%. Ïhb 'njv htrkfvyst ,.l;tns d bynthytnt gjnb[jymre cvtof.ncz jn bvbl;f r ghjlf;fv, rfr b d jakfqyt. Âjj,ot, bvbl;tdfz htrkfvf d ghbdzprt r bynthytne, gj ckjdfv Ñthutz Æehfdktdf bp "Êfdfyub", djcghbybvftncz vyjubvb buhjrfvb rfr yjyctyc — ukfdysv gj;tkfybtv pfrfpxbrjd cnfyjdbncz xtnrfz flhtcfwbz htrkfvs wtktdjq felbnjhbb. "Òtyltywbz gtht[jlf r "ghjlf.obv" bycnhevtynfv htrkfvs yf,k.lftncz e;t ytcrjkmrj ktn,— ujdjhbn Ñthutq Ïtnhfrjdcrbq, rjvvthxtcrbq lbhtrnjh i-Media.—  jcyjdyjv dcktlcndbt ,ehyjuj hfpdbnbz 'ktrnhjyyjq rjvvthwbb, vfkjuj b chtlytuj ,bpytcf. Êjyntrcnyfz htrkfvf b gjbcrjdfz jgnbvbpfwbz jxtym 'aatrnbdys rfr bycnhevtyns gjdsitybz ghjlf;, gj'njve 'nb ctuvtyns htrkfvyjuj hsyrf hfpdbdf.ncz pyfxbntkmyj ,scnhtt jcnfkmys[, rhbpbc pfnhjyek b[ d yfbvtymitq cntgtyb". Ïhb 'njv rjvgfybb, pfybvf.obtcz SEO, gjdsif.n cdj. ghbdktrfntkmyjcnm lkz htrkfvjlfntktq, ghtlkfufz dfhbfyns c jgkfnjq yt pf cdj. hf,jne, rfr hfymit, f pf nhfabr, rjnjhsq rkbtyns gjkexf.n d htpekmnfnt 'njq hf,jns. Ífghbvth, ÐÁÑ hf,jnftn c rhegysvb rkbtynfvb (d njv xbckt c "Ýkmljhflj") bvtyyj gj nfrjq c[tvt. Ïj ckjdfv Ìb[fbkf Çetdf, rkbtynfv rkbrb gjctnbntktq j,[jlzncz ltitdkt, xtv d cbcntvf[ rjyntrcnyjq htrkfvs, f ghjlernbdyjcnm nhfabrf (jnyjitybt rjkbxtcndf gjctnbntktq, rjnjhst gthtikb yf cjplfyysq cfqn, r rjkbxtcnde gjctnbntktq, rjnjhst regbkb njdfh) nfrfz ;t, rfr b e nhfabrf jn rjyntrcnyjq htrkfvs. Ífrjytw, ctqxfc cnfkf jxtym vjlyjq ntvjq b tot jlyf vfhrtnbyujdfz djpvj;yjcnm — ghjldb;tybt d cjwbfkmys[ vtlbf, r rjnjhsv jnyjczncz cjwbfkmyst ctnb, ,kjub, "Òdbnnth" b lheubt gkjoflrb, ult gjkmpjdfntkb dpfbvjltqcnde.n lheu c lheujv. "Ñtqxfc bltn irdfk ghjldb;tybz xthtp "Ârjynfrnt",— hfccrfpsdftn herjdjlbntkm cnelbb SMOpro.ru (htrkfvf d cjwbfkmys[ ctnz[) Èkmz Ðf,xtyjr.— Ïjrf 'nj yt cnfkj yjhvjq, yj nfv e;t tcnm rfr yt,jkmibt rjvgfybb (cdflt,yst cfkjys, htgtnbnjhs fyukbqcrjuj, futyncndf ytldb;bvjcnb), nfr b rhegyst (Intel, Nokia, Pepsi). Òfv vj;yj ghjldbufnm ,bpytc, yt pfnhfxbdfz yb rjgtqrb. Çyfrjvsq ghtlghbybvfntkm bp Ðjcnjdf-yf-Äjye jhufybpjdfk ,bpytc gj dshfobdfyb. rfrnecjd. Êfyfk, rjnjhsq lftn 80-90% ghjlf;,— "Ârjynfrnt". Ó ytuj 2 nsc. lheptq, b jy lf;t yt nhfnbkcz yf htrkfve". Îlyfrj tcnm ghj,ktvf: ghfrnbxtcrb ybrnj yt gjybvftn, xnj ye;yj ltkfnm lkz ghjldb;tybz rjvgfybb d cjwvtlbf, rfrb[ ,.l;tnjd 'nj nht,etn b, cfvjt ukfdyjt, rfrb[ htpekmnfnjd ghb 'njv vj;yj lj,bnmcz b rfr b[ gjlcxbnfnm. Ñbnefwbz eceue,kztncz ntv, xnj futyncndf, rjnjhst ghtlkfuf.n rjvgfybzv eckeub vfhrtnbyuf d cjwbfkmys[ vtlbf, ccskf.ncz yf pfhe,t;yst rtqcs. Æehyfk "Ätymub" htibk ghjdthbnm, yfcrjkmrj dsujlyj ghjldb;tybt rjvgfybq d cjwbfkmys[ vtlbf, rfr cktletn d yb[ hf,jnfnm b rfrb[ htpekmnfnjd vj;yj lj,bnmcz. Äkz 'njuj vs cjdvtcnyj c rjvgfybtq Mail.ru d yfxfkt ctynz,hz pfgecnbv cgtwghjtrn, gjcdzotyysq bccktljdfyb. 'aatrnbdyjcnb 'njuj rfyfkf ghjldb;tybz.  hfvrf[ ghjtrnf vs jn,thtv rjvgfybb bp hfpys[ cath ,bpytcf — rhegyst b vtkrbt, jykfqyjdst b jakfqyjdst. Îyb cfvjcnjzntkmyj (yj bcgjkmpez cjdtns cgtwjd bp Mail.ru) pfqvencz cdjbv ghjldb;tybtv d cjwbfkmys[ vtlbf, jgbcsdfz tuj [jl yf htcehcf[ "Êjvvthcfynf" b Mail.ru. À "Ätymub" ,elen fyfkbpbhjdfnm, yfcrjkmrj ecgtiyj 'nb rjvgfybb ltqcnde.n. Ïhjlf;ysq gjbcr "Èynthytn — ,jkmifz cghfdjxyfz, b gjbcr zdkztncz ,fpjdsv cthdbcjv. Îy ye;ty dctulf, dyt pfdbcbvjcnb jn rhbpbcf",— gjlxthrbdftn Àktrcfylh Ñfljdcrbq, herjdjlbntkm jnltkf dt,-gjbcrf rjvgfybb "ßyltrc". Ïjcnfdbv ct,z yf vtcnj htrkfvjlfntkz: rfr yfqnb gfhnythf yf hsyrt ghjldb;tybz b bynthytn-htrkfvs? Ìj;tn, ghjcnj djcgjkmpjdfnmcz "ßyltrcjv" b gjbcrfnm gj ckjdfv "hfcrhenrf cfqnf", "bynthytn-htrkfvf" bkb gj ghjatccbjyfkmysv nthvbyfv "gjbcrjdfz jgnbvbpfwbz", "rjyntrcnyfz htrkfvf"?  lfyyjv ckexft vthbkjv 'aatrnbdyjcnb ghjldb;tybz ,elen gjpbwbz d gjbcrjdjq cbcntvt b kturjcnm yf[j;ltybz rjvgfybb gjntywbfkmysv rkbtynjv.  gznthre cbkmytqib[ gj nfrjq c[tvt gjgfkb rjhgjhfwbz ÐÁÑ, Ingate, i-Media, CASTCOM b "ÏthatrnÑÅÎ". "Ýnj rfntujhbxtcrb ytdthysq vtnjl, jy lftn pyfxbntkmysq gthtrjc,— ujdjhbn Èujhm Àivfyjd, utylbhtrnjh rjvgfybb "Àivfyjd b gfhnyths", rjnjhfz nfr;t cxbnftncz kblthjv hsyrf gjbcrjdjq jgnbvbpfwbb.— Åcnm vyjuj vfktymrb[ b gkj[jymrb[ rjvgfybq, rjnjhst xbcnj jn jnxfzybz vjuen bvtyyj ctqxfc, d 'njv vtczwt, drkflsdfnmcz d hfcrhenre ct,z d gjbcrjdbrt — gjnjve xnj herb tcnm, f rkbtynjd ytn". Ìb[fbk Çetd bp ÐÁÑ yt cjukfcty c Àivfyjdsv: "Ñfgj;ybr ljk;ty ,snm c cfgjufvb. À dscjrfz gjpbwbz d gjbcrjdjq dslfxt rjvgfybb, jrfpsdf.otq eckeub SEO, kexit ghjxtuj ujdjhbn j njv, xnj rjvgfybz ltqcndbntkmyj d[jlbn d xbckj kblthjd hsyrf". Òfr bkb byfxt, bvttn cvsck gjcvjnhtnm gjpbwbb rjvgfybq d htnhjcgtrnbdt: tckb rjvgfybz gjcktlybt ldf-nhb vtczwf cj[hfyzkf cdjb gjpbwbb, 'nj ujdjhbn j vyjujv. Äkz 'njuj tcnm b ujnjdjt htitybt — cbcntvf htqnbyujd SeoRate (cjplfyyfz, rcnfnb, rjvgfybtq "Àivfyjd b gfhnyths"), jlyf bp rfntujhbq rjnjhjq rfr hfp gjcdzotyf gjbcrjdjq jgnbvbpfwbb. Ñjukfcyj 'njq cbcntvt, dscnhfbdftncz cktle.ofz gznthrf kblthjd: rjhgjhfwbz ÐÁÑ, Ingate, VIPSEO, Advans, Optimism.ru. Ógjvzyenst dsit "ÏthatrnÑÅÎ", i-Media b CASTCOM pfybvf.n d htqnbyut SeoRate 9-t, 18-t b 24-t vtcnf cjjndtncndtyyj. Åckb ;t gjcvjnhtnm htqnbyu SeoRate d rfntujhbb "Ðtrkfvf" b bp,fdbnm tuj jn byajhvcfqnjd b htrkfvys[ rjvgfybq, yt bvt.ob[ ltk c bynthytnjv, ddth[e jrf;encz "100 Ìtlbf", rjhgjhfwbz ÐÁÑ, Ingate, i-Media b cjwctnm "Ârjynfrnt". Íb jlyf bp rjvgfybq, pfybvf.ob[cz jgnbvbpfwbtq, yt hfcrhsdftn cdjb[ j,jhjnjd. Òen yflj crfpfnm, xnj vyjubt b[ rkbtyns ,jzncz j,yfhjljdfnm cfv afrn gjbcrjdjq jgnbvbpfwbb. Èkb ghjcnj enfbdf.n k.,st wbahs, rfcf.obtcz hfpvthjd ,bpytcf.  htpekmnfnt cjcnfdbnm j,]trnbdysq htqnbyu jgnbvbpfnjhjd dhzl kb djpvj;yj — k.,fz vtnjlbrf gjlcxtnf vj;tn dspdfnm e buhjrjd, yt gjgfdib[ d njg htqnbyuf, djphf;tybz. Ífghbvth, jncencndbt rjvgfybb d kblthf[ gj pfghjce "gjbcrjdfz jgnbvbpfwbz" vj;tn ,snm j,]zcytyj ntv, xnj rjvgfybz yt pfybvftncz ghbdktxtybtv rkbtynjd xthtp bynthytn, f hf,jnftn c rhegysvb rjhgjhfnbdysvb rkbtynfvb. ßcyst wtkb Êhbpbcs j,sxyj ghbdjlzn yt njkmrj r gthtltke hsyrf, yj b r gjzdktyb. yjds[ afrnjhjd b djpvj;yjcntq — d ckexft c htrkfvysv hsyrjv 'nj yjdst rfyfks ghjldb;tybz. Ê ghbvthe, pf he,t;jv [jhjij ghjcvfnhbdftncz nhtyl — rjvgfybb 'ythubxyj bcgjkmpe.n cjwbfkmyst vtlbf, b jxtym bynthtcyj, rfr 'njn nhtyl ,eltn hfpdbdfnmcz d hjccbqcrb[ eckjdbz[. Åot jlybv nhtyljv, gj vytyb. 'rcgthnjd, zdkztncz cnbhfybt uhfybws vt;le bynthytn-htrkfvjq b htrkfvjq nhflbwbjyyjq, jakfqyjdjq. Ðtrkfvyst rfvgfybb cnfyjdzncz rjvgktrcysvb, dtlm cjdhtvtyysq gjnht,bntkm ghjdjlbn pyfxbntkmyjt dhtvz d ctnb — rkbtyns [jnzn, xnj,s jy b nfv bvtk rjynfrn c b[ htrkfvjq. Âjpvj;yf rjycjkblfwbz hsyrf, b futyncndf, rjnjhst ctqxfc pfybvf.ncz njkmrj jakfqyjdjq bkb njkmrj jykfqyjdjq htrkfvjq, ,elen ghtlkfufnm rkbtynfv b nj b lheujt d jlyjv vtcnt. Ë.,jgsnys 'rcgthbvtyns b c vj,bkmyjq htrkfvjq. Ïjcrjkmre cjnjdst jgthfnjhs dkflt.n ,jkmibv j,]tvjv byajhvfwbb j cdjb[ f,jytynf[ (d njv xbckt crjkmrj nt nhfnzn d vtczw yf cjnjde. cdzpm b j, b[ vtcnjyf[j;ltybb d njn bkb byjq vjvtyn), gjzdkz.ncz ,jufnst djpvj;yjcnb lkz flhtcfwbb gjnht,bntk. njq htrkfvs, rjnjhfz tuj pfbynthtcetn c ,jkmijq dthjznyjcnm.. "Átuey" e;t hf,jnftn d 'njv yfghfdktybb, f cjnjdsv jgthfnjhfv bynthtcyf k.,fz ljgjkybntkmyfz djpvj;yjcnm gjlyznm cevve lj[jlf c jlyjuj f,jytynf, jcj,tyyj d gthbjl rhbpbcf. _kommersant.ru/doc.aspx?DocsID=1208851 |
