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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 ,jkmibycndt cthmtpys[ SEO-rjvgfybq cnjbvjcnm rfvgfybb gj ghjldb;tyb. jghtltkztncz gj xtnrjve fkujhbnve. 1. Ïhjbpdjlbncz jwtyrf cnjbvjcnb rfvgfybb d Äbhtrnt Ïhb gjvjob cgtwbfkmyjuj bycnhevtynf jgnbvbpfnjhs jwtybdf.n cnjbvjcnm htrkfvyjq rfvgfybb gj ds,hfyysv rk.xtdsv ckjdfv d cbcntvt ßyltrc.Äbhtrn. Äbhtrn vj;yj yfpdfnm cdjtuj hjlf pthrfkjv rjyrehtywbb, nfr rfr cnjbvjcnm rkbrf jghtltkztncz hsyrjv gjchtlcndjv ferwbjyf vt;le htrkfvjlfntkzvb. Òfr;t ytvfkjdf;yj nj, xnj 'nj gjpdjkztn cjgjcnfdbnm ,.l;tn yf ghjldb;tybt b ,.l;tn, rjnjhsq rkbtyn pfnhfnbk ,s, jhbtynbhezcm yf Äbhtrn. 2. Îwtybdftncz cjplfysq cfqn pfrfpxbrf Ñeotcndetn vyj;tcndj y.fycjd cdzpfyys[ c cfqnjv, rjnjhst vjuen, rfr gjvtifnm, nfr b gjvjxm rfxtcndtyyjve gjbcrjdjve ghjldb;tyb.. Ñhtlb yfb,jktt df;ys[ afrnjhjd vj;yj dsltkbnm:
3. Îwtybdftncz ehjdtym rjyrehtywbb Ýnj jlby bp jcyjdjgjkfuf.ob[ 'ktvtynjd jwtyrb. În njuj, yfcrjkmrj dscjrjq zdkztncz rjyrehtywbz gj ds,hfyysv rk.xtdsv ckjdfv, d pyfxbntkmyjq vtht pfdbcbn ,.l;tn. À rjyrehtywbz, d cdj. jxthtlm, vj;tn hfpkbxfnmcz yf ytcrjkmrj gjhzlrjd, d hfpys[ ntvfnbrf[. Òfr vt;le ,.l;tnfvb gj ghjldb;tyb. rjvgfybb, pfybvf.otqcz jryfvb ÏÂÕ, b rjvgfybb, pfybvf.otqcz hjpybxyjq ghjlf;tq gjcels, hfpybwf vj;tn cjcnfdkznm 2-4 hfpf. Îcyjdysv bycnhevtynjv jwtyrb rjyrehtywbb dscnegftn fyfkbp gjbcrjdjq dslfxb gj pflfyysv rk.xtdsv ckjdfv, f nfr;t fyfkbp cnhfntubb ghjldb;tybz cfqnjd-rjyrehtynjd. 4. Îwtybdf.ncz chjrb Êfr ghfdbkj, cnfylfhnysq rjvgktrc gj ghjldb;tyb. drk.xftn d ct,z hzl gkfnys[ vtnjljd: gjregrf ccskjr, gkfnyjt hfpvtotybt cnfntq. Ñcskrb, gjkextyyst d htpekmnfnt nfrb[ vthjghbznbq, gjpdjkz.n pyfxbntkmyj ecrjhbnm ghjwtcc rfxtcndtyyjq byltrcfwbb cfqnf b gjlyznm tuj d htpekmnfnf[ gjbcrf. Åckb ;t lkz pfrfpxbrf ytghbywbgbfkty ,scnhsq htpekmnfn, nj tuj cfqn vj;yj ghjldbufnm ljkmit, yj ltitdkt «,tcgkfnysvb bycnhevtynfvb»: rfnfkjufvb, dyenhtyytq jgnbvbpfwbtq b n.l. 5. Ónjxyztncz ctpjyyjcnm Åcnm hzl pfghjcjd, rjnjhst frnefkmys njkmrj d jghtltktyysq ctpjy, yfghbvth «ks;b» bkb «rjylbwbjyths» (http://optimism.ru/agency/articles/502/).  ghtlldthbb, f nfr;t d gbr ctpjyf htprj djphfcnftn rjyrehtywbz gj nfrbv pfghjcfv, f, cktljdfntkmyj, djphfcnftn b cnjbvjcnm rfvgfybb gj ghjldb;tyb.. 6. Îujdfhbdf.ncz ufhfynbb În njuj, yfcrjkmrj ;tcnrbt ufhfynbb rkbtyn nht,etn ghjgbcfnm d ljujdjht, nfr;t pfdbcbn jrjyxfntkmysq ,.l;tn rfvgfybb. Èyjulf lkz rkbtynf ghbywbgbfkmyj gthdjt vtcnj, byjulf njg-3, byjulf njg-10. À byjulf lkz rkbtynf df;yf wtktdfz gjctoftvjcnm ,tp ghbdzprb r gjpbwbzv. Ñjjndtncndtyyj c 'nbv dfhmbhetncz b cnjbvjcnm rfvgfybb. Âtlm ufhfynbb – 'nj ljgjkybntkmyst hbcrb, f ljgjkybntkmyst hbcrb nht,e.n jgkfns. Èc[jlz bp cjdjregyjcnb lfyys[ afrnjhjd, jgnbvbpfnjh b jghtltkztn rjytxysq hfpvth ,.l;tnf.  ghtlsleotv ntrcnt ikf htxm j njv, rfrbv j,hfpjv SEO-cgtwbfkbcns jghtltkz.n hfpvth ,.l;tnf yf rfvgfyb. gj gjbcrjdjve ghjldb;tyb.. Îlyfrj pfxfcne. gthtl pfrfpxbrjv cnjbn frnefkmyfz pflfxf: rfrbv j,hfpjv vj;yj cybpbnm ,.l;tn yf SEO-ghjldb;tybt. Íf jcyjdfybb jgsnf ytcrjkmrb[ cjnty ghjdtltyys[ rfvgfybq gjpdjkbv ct,t lfnm ytcrjkmrj htrjvtylfwbq.1. Çflfqnt utjnfhutnbyu Êheu bynthtcjd pyfxbntkmyjq xfcnb rjvgfybq juhfybxty jghtltktyysv htubjyjv. Ñjjndtncndtyyj, ghb ghjdtltybb htrkfvyjq rfvgfybb vj;yj frwtynbhjdfnm ghjldb;tybt gj ckjdfv, pfdzpfyysv yf 'njn htubjy. Àyfkbp gjdtltybz gjctnbntkz gjrfpsdftn, xnj lkz njuj, xnj,s yfqnb bynthtce.obt tuj njdfh bkb eckeue e ct,z d ujhjlt jy ddjlbn d cnhjrt gjbcrf jlye bp cktle.ob[ rjycnherwbq: "yfbvtyjdfybt ghjlernf + ujhjl" "yfbvtyjdfybt ghjlernf + htubjy" Ëb,j cnfdbn ufkjxre yf gjbcrt gj htubjye. Ïhjldb;tybt gj pfghjcfv, pfdzpfyysv yf htubjy, c jlyjq cnjhjys, ghbytctn gjnjr bcrk.xbntkmyj wtktds[ gjctnbntktq, f c lheujq, - ytcrjkmrj j,ktuxbn pflfxe gj ghjldb;tyb. b cybpbn ,.l;tn rfvgfybb. 2. Îhbtynbheqntcm yf 'aatrnbdyst pfghjcs Ïhjldb;tybt c jhbtynfwbtq yf pfghjcs vfrcbvfkmyj ghb,kb;tyyst r dfitq ltzntkmyjcnb, rfr ghfdbkj, nht,etn pyfxbntkmyj vtymit nheljds[ b abyfycjds[ dkj;tybq, yt;tkb ghjldb;tybt c jhbtynfwbtq yf j,obt, ibhjrbt pfghjcs. Ýnj j,]zcyztncz, ght;lt dctuj, ntv, xnj gj eprbv pfghjcfv rjyrehtywbz j,sxyj yb;t, xtv gj j,obv. Ðfccvjnhbv yf ghbvtht. Ïhtlgjkj;bv, ds ghjlftnt xfcs.  'njv ckexft, dfv kjubxyj ,eltn ds,hfnm d rfxtcndt rk.xtds[ ckjd pfghjcs «×fcs», «regbnm xfcs», «idtqwfhcrbt xfcs». Ïhjldbufzcm gj ybv ds ,eltnt rjyrehbhjdfnm njkmrj c ghjlfdwfvb xfcjd. Ïhb 'njv, gjregfntkb, rjnjhst ghblen r dfv gj 'nbv ckjdfv, ,elen vfrcbvfkmyj wtktdsvb b ehjdtym rjydthcbb ,eltn pyfxbntkmyj dsit. Åckb ;t ds, herjdjlcndezcm ghtlgjcskrjq «xfcs – [jhjibq gjlfhjr» htibnt ghjldbufnmcz tot b gj pfghjcfv «gjlfhrb», nj dfv ghbltncz rjyrehbhjdfnm c ghjlfdwfvb cedtybhjd, gjlfhjxys[ cthnbabrfnjd, gfha.vthbb. Ïhb cjcnfdktybb cgbcrf ckjd dpdtcmnt rf;ljt Â× ckjdj, gjlevfqnt – ,elen kb wtktdsvb gjctnbntkb ghbitlibt gj 'nbv ckjdfv. Ít pf,sdfqnt, xnj rf;ljt Â× ckjdj pyfxbntkmyj enz;tkztn ,.l;tn rfvgfybb. 3. Îhbtynbheqntcm yf wtktdjq nhfabr Åot ,jktt dthysv htitybtv ,eltn yt nht,jdfnm jn jgnbvbpfnjhjd ufhfynbq gj rk.xtdsv ckjdfv, f jhbtynbhjdfnmcz bcrk.xbntkmyj yf ehjdtym wtktdjuj nhfabrf. Ðfccxbnsdftncz jy rfr cevvf gjctnbntktq ghbitlib[ gj dctv wtktdsv pfghjcfv. Ýnjn gjl[jl zdkztncz jgnbvfkmysv, gjcrjkmre c jlyjq cnjhjys ds htiftnt cdj. pflfxe b gjkexftnt yf dfi 'rcrk.pbdysq cfqn gjnjr wtktds[ gjctnbntktq. Ñ lheujq, ds hfpdzpsdftnt herb jgnbvbpfnjhe b jy vj;tn cjchtljnjxbnmcz yt yf ghjldb;tybb gj eprjve cgbcre ckjd, f yf gkfyjvthyjv ghjldb;tybb cfqnf gj dctv ntvfnbxtcrbv pfghjcfv. 4. Ít cgtibnt Îgnbvbpfwbz – yt nf jnhfckm, d rjnjhjq evtcnyf cgtirf. Ñnfdz juhfybxtyyst chjrb ds, dj-gthds[, enz;tkztnt ,.l;tn, f dj-dnjhs[, ltkftnt cnfdre yt yf hfpdbnbt cfqnf, rjnjhjt ,eltn lfdfnm cdjb gkjls b gjckt jrjyxfybz rfvgfybb gj ghjldb;tyb., f yf jhbtynfwbb yf vfccjde. gjregre ccskjr 'aatrn jn rjnjhs[ juhfybxbdftncz hfvrfvb rfvgfybb. Íflttvcz, vs cvjukb cltkfnm ghjwtcc hfcxtnf ,.l;tnf rfvgfybb gj ghjldb;tyb. [jnz ,s ytvyjuj ,jktt ghjphfxysv. È yt pf,sdfqnt: ghb uhfvjnyjv gjl[jlt vj;yj gjkexbnm joenbvsq 'aatrn jn rfvgfybb gj ghjldb;tyb. lf;t c juhfybxtyysvb chtlcndfvb. Ðjvfy Êktdwjd, Îptimism.ru (blog.optimism.ru) |
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pfxfcne. ghb[jlbncz cnfkrbdfnmcz c vytybtv, xnj ghb hfcxtnt ,.l;tnf
rfvgfybb gjbcrjdjuj ghjldb;tybz wtys ,thencz "c gjnjkrf". Ýnj vytybt
ytdthyj d ghbywbgt. Âhtvtyf lbrjuj hsyrf SEO cnhtvbntkmyj e[jlzn d
ghjikjt. Ñtqxfc hsyjr gjbcrjdjq jgnbvbpfwbb cnfyjdbncz dct ,jktt
wbdbkbpjdfyysv, cj cdjbvb pfrjyfvb, ghjatccbjyfkmysvb jhufybpfwbzvb,
wtyjdsvb hfvrfvb. Ñghjc b ghtlkj;tybt, yfrjytw, chfdyzkbcm, b e
gjnht,bntkz gjzdbkfcm djpvj;yjcnm ds,jhf. Ñjjndtncndtyyj, ghtlkfufnm
eckeub gj wtyfv pyfxbntkmyj dsit chtlythsyjxys[ cnfyjdbncz
ghj,ktvfnbxyj, gjcrjkmre gjnht,bntkm d nfrjv ckexft ghjcnj eqltn r
rjyrehtynfv.