Èññëåäîâàíèå ðûíêà ñðåäñòâ äëÿ ïîõóäåíèÿ â Ñàíêò-Ïåòåðáóðãå Åëåíà Ãóçååâà, ðóêîâîäèòåëü îòäåëà ìàðêåòèíãîâûõ èññëåäîâàíèé è ïðîãíîçèðîâàíèÿ


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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)

Èccktljdfybt hsyrf chtlcnd lkz gj[eltybz d Ñfyrn-Ïtnth,ehut Åktyf Ãepttdf,
herjdjlbntkm jnltkf vfhrtnbyujds[ bccktljdfybq b ghjuyjpbhjdfybz

Ötkm. Â fduecnt 2001 u. rjvgfybtq «Infowave» d Ñfyrn-Ïtnth,ehut ,skj ghjdtltyj bccktljdfybt hsyrf chtlcnd lkz gj[eltybz. Ötkm bccktljdfybz cjcnjzkf d njv, xnj,s jgbcfnm cbnefwb., ckj;bdie.cz yf lfyyjv hsyrt, jghtltkbnm jcyjdyst rfyfks hfcghjcnhfytybz 'nb[ ghtgfhfnjd, f nfr;t lfnm rhfnre. [fhfrnthbcnbre yfb,jktt hfcghjcnhfytyys[ chtlcnd.

×nj rfcftncz ghbxby, rjnjhst gj,elbkb yfc ghjdtcnb lfyyjt bccktljdfybt, nj jyb nfrjds. Ñtujlyz yf hsyrt ghbcencndetn vyj;tcndj chtlcnd, ghtlyfpyfxtyys[ lkz cyb;tybz dtcf. Ít dct bp yb[ jndtxf.n cdjbv htrkfvysv j,tofybzv. Ñnfdbkfcm pflfxf dszdbnm yfb,jktt gjgekzhyst (ghtlcnfdktyyst d vtcnf[ ghjlf;b) ghtgfhfns, ghjdtcnb chfdybntkmysq fyfkbp wty yf ghtgfhfns d hfpkbxys[ vtcnf[ ghjlf;b, jwtybnm pfnhfns yf ghbj,htntybt njuj bkb byjuj ghtgfhfnf d cjxtnfybb cj chjrjv tuj ltqcndbz, f nfr;t rhfnrj jgbcfnm yfb,jktt gjgekzhyst chtlcndf.

Àrnefkmyjcnm pfnhjyenjq ghj,ktvs. Â yfcnjzott dhtvz ghj,ktvf bp,snjxyjuj dtcf cnjbn jxtym jcnhj dj dctv vbht. Âctvbhyfz fccjwbfwbz plhfdjj[hfytybz (ÂÎÇ) yfpdfkf j;bhtybt 'gbltvbtq XXI d. Â ,jkmibycndt cnhfy Çfgflyjq Ådhjgs jn 9% lj 20% dphjckjuj yfctktybz cnhflf.n jn j;bhtybz, b tot ,jktt xtndthnb bvt.n bp,snjxye. vfcce ntkf; d ÑØÀ — 25% b 50% cjjndtncndtyyj. Ïj lfyysv Ìbyplhfdf ÐÔ, cdsit 60% dphjckjuj yfctktybz cnhfys cnhflftn jn bp,snjxyjuj dtcf, f jrjkj 25% bp yb[ bvt.n dct ghbpyfrb rkbybxtcrjq ajhvs j;bhtybz.

 gjcktlybt ujls d ,jkmibycndt cnhfy vbhf jnvtxftncz pyfxbntkmysq hjcn hfcghjcnhfytyyjcnb j;bhtybz rfr chtlb dphjckjuj, nfr b ltncrjuj yfctktybz. Âj vyjub[ 'rjyjvbxtcrb hfpdbns[ cnhfyf[ pf gjcktlytt ltcznbktnbt hfcghjcnhfytyyjcnm j;bhtybz edtkbxbkfcm dldjt. Ïj ghjuyjpfv 'rcgthnjd ÂÎÇ, ghb cj[hfytybb ceotcnde.ob[ ntvgjd hjcnf pf,jktdftvjcnb r 2025 u. d vbht ,eltn yfcxbnsdfnmcz ,jktt 300 vky. cnhflf.ob[ j;bhtybtv.

Î;bhtybt vj;yj jghtltkbnm rfr bp,snjxyjt yfrjgktybt ;bhf d jhufybpvt, ghtlcnfdkz.ott jgfcyjcnm lkz pljhjdmz. Ïj cnfnbcnbrt, ghbdjlbvjq cnhf[jdsvb rjvgfybzvb ÑØÀ, jn cf[fhyjuj lbf,tnf nexyst k.lb evbhf.n d 4 hfpf xfot, xtv nt, rnj bvttn yjhvfkmye. vfcce ntkf, jn bitvbxtcrjq ,jktpyb cthlwf — d 2 hfpf xfot, jn ;tkxtrfvtyyjq ,jktpyb — d 2—2,8 hfpf, f jn wbhhjpf gtxtyb — d 1,5—2 hfpf. Ïhjljk;bntkmyjcnm ;bpyb nexys[ k.ltq cjrhfoftncz yf 5—10 ktn.

Îlyfrj, ytcvjnhz yf nfre. cbnefwb., chtlb yfctktybz Ðjccbb jncencndetn jnyjitybt r j;bhtyb. yt njkmrj rfr r cthmtpyjve pf,jktdfyb., yj b rfr r gfnjkjubb djj,ot. Íbprfz byajhvfwbjyyfz rekmnehf yfctktybz, f nfr;t gjhjq ytljcnfnjr dybvfybz dhfxtq r lfyyjq ghj,ktvt ghbdtkb r njve, xnj d gjcktlytt dhtvz d Ðjccbb ibhjrjt hfcghjcnhfytybt gjkexbkb hfpkbxyst chtlcndf lkz gj[eltybz.

Ìtnjlbrf bccktljdfybz. Èccktljdfybt ghjdjlbkjcm d ldf 'nfgf. Íf gthdjv 'nfgt bccktljdfybz ,sk ghjdtlty c,jh b fyfkbp dnjhbxyjq byajhvfwbb, f bvtyyj:

  • fyfkbp cnfntq, gjcdzotyys[ ÁÀÄ (,bjkjubxtcrb frnbdysv lj,fdrfv), d ctnb Internet;
  • fyfkbp fccjhnbvtynf Web-fgntr;
  • xfcnbxysq fyfkbp cfqnjd abhv-ghjbpdjlbntktq ÁÀÄ lkz gj[eltybz;
  • fyfkbp cjlth;fybz ajhevjd, gjcdzotyys[ ghj,ktvfv gj[eltybz;
  • fyfkbp cjlth;fybz web-cnhfybw, gjcdzotyys[ rjyrhtnysv ghtgfhfnfv lkz gj[eltybz;
  • fyfkbp cjlth;fybz ntktajyys[ cghfdjxybrjd.

 htpekmnfnt ghjdtltybz 'njuj 'nfgf ,skb gjkextys: gthtxtym ceotcnde.ob[ ghtgfhfnjd lkz gj[eltybz c b[ [fhfrnthbcnbrjq, lfyyst gj 'aatrnbdyjcnb ghbvtytybz jnltkmys[ ghtgfhfnjd, f nfr;t lfyyst, gjcke;bdibt jcyjdjq lkz ajhvbhjdfybz ds,jhrb fgntr Ñfyrn-Ïtnth,ehuf lkz ntktajyyjuj jghjcf.

Íf dnjhjv 'nfgt bccktljdfybz ,sk ghjdtlty ntktajyysq jghjc fgntr Ñfyrn-Ïtnth,ehuf. Âs,jhrf lkz jghjcf ,skf cajhvbhjdfyf cktle.obv j,hfpjv. Ïj htpekmnfnfv fyfkbpf cjlth;bvjuj hfpkbxys[ ntktajyys[ cghfdjxybrjd («Âtcm Ïtnth,ehu 2001», 'ktrnhjyyfz dthcbz cghfdjxybrf «Ætknst cnhfybws 2001») d Ñfyrn-Ïtnth,ehut ,skj dszdktyj jrjkj 630 fgntr, bp rjnjhs[ 171 fgntrf d[jlbn d ujhjlcre. ctnm fgntr, 272 fgntrb zdkz.ncz ytpfdbcbvsvb, f jcnfdibtcz 187 fgntr d[jlzn d hfpkbxyst fgntxyst ctnb. Ðfpvth ds,jhrb cjcnfdbk 83 fgntrb; ghbvtyzkfcm rdjnyfz ds,jhrf, fgntrb rf;ljq uheggs ,skb drk.xtys d ds,jhre d cjjndtncndbb c ljktq lfyyjq uheggs d j,]tvt utythfkmyjq cjdjregyjcnb. Êdjnyfz ds,jhrf d lfyyjv ckexft ,skf bcgjkmpjdfyf dcktlcndbt ghtlgjkj;tybz, xnj rfr fccjhnbvtyn, nfr b ehjdtym wty fgntr, ghbyflkt;fob[ r hfpysv ctnzv, vjuen pyfxbntkmyj hfpkbxfnmcz vt;le cj,jq. Äjdthbntkmyfz dthjznyjcnm cjcnfdbkf 95%, dtkbxbyf jib,rb ds,jhrb ±10%.

Îuhfybxtybz bccktljdfybz. Â [jlt lfyyjuj bccktljdfybz ,skb ghjfyfkbpbhjdfys ghtgfhfns, ghtlcnfdktyyst d web-fgntrf[ b fgntrf[ ujhjlf; jlyfrj ghtgfhfns lkz gj[eltybz ghjlf.ncz nfr;t d fgntxys[ kfhmrf[, f ghtgfhfns bp uheggs xftd ghtlcnfdktys dj vyjub[ njhujds[ gfkfnrf[ b yf kjnrf[, njhue.ob[ xftv. Òfr rfr njxyjt xbckj fgntxys[ kfhmrjd b gfkfnjr dszcybnm ljcnfnjxyj ckj;yj, f b[ jghjc cdzpfy c ,jkmibvb vfnthbfkmysvb b dhtvtyysvb pfnhfnfvb, ytcjbpvthbvsvb c gjcnfdktyysvb d bccktljdfybb pflfxfvb, nj lfyyst vtcnf ghjlf;b chtlcnd lkz gj[eltybz yt hfccvfnhbdfkbcm.

ÊËÀÑÑÈÔÈÊÀÖÈß ÑÐÅÄÑÒÂ ÄËß ÏÎÕÓÄÅÍÈß

Áokmifz xfcnm ghtgfhfnjd lkz gj[eltybz (hbc. 1) jnyjcbncz r ,bjkjubxtcrb frnbdysv lj,fdrfv (ÁÀÄ). ÁÀÄ ghtlcnfdkz.n cj,jq rjywtynhfns ,bjfrnbdys[ dtotcnd, gjkexftvs[ bkb bp yfnehfkmys[ ghjlernjd, bkb cbyntpbhetvs[ [bvbxtcrbvb b ,bjnt[yjkjubxtcrbvb cgjcj,fvb (jghtltktybt cgtwbfkbcnjd Èycnbnenf gbnfybz ÐÀÌÍ). Âct ÁÀÄ (cfvst bpdtcnyst bp yb[ dbnfvbys), cjlth;fncz d hfpkbxys[ ghjlernf[, yj d rjkbxtcndf[, ytljcnfnjxys[ lkz jhufybpvf.

Ðbceyjr 1
Êkfccbabrfwbz ghtgfhfnjd lkz gj[eltybz

Ðbceyjr 1
Êkfccbabrfwbz ghtgfhfnjd lkz gj[eltybz

 lfyyjv bccktljdfybb dybvfybt ,skj cjchtljnjxtyj yf chtlcndf[ lkz gj[eltybz, zdkz.ob[cz ÁÀÄfvb. Âct ÁÀÄ ltkzncz yf ldt ,jkmibt uheggs.

Ïthdfz uheggf ÁÀÄ — yenhbwtdnbrb. È[ yfpdfybt ghjbc[jlbn jn kfnbycrjuj ckjdf nutricium, j,jpyfxf.otuj gbnfybt. Íenhbwtdnbrb j,sxyj ghbhfdybdf.n r tlt, nfr rfr jyb cjlth;fn d ct,t vbybvev ktrfhcndtyys[ rjvgjytynjd, b[ vj;yj ghbybvfnm cfvjcnjzntkmyj, yt jgfcfzcm, xnj jyb yfytcen dhtl pljhjdm.. Ñenm ghbvtytybz yenhbwtdnbrjd lkz cyb;tybz vfccs ntkf pfrk.xftncz d njv, xnj 'nbvb ghtgfhfnfvb (ybprjrfkjhbqysvb, yj cjlth;fobvb dct ytj,[jlbvst jhufybpve dbnfvbys b 'ktvtyns) pfvtyz.n jlby bkb ytcrjkmrj ghbtvjd gbob d ltym, cyb;fz, nfrbv j,hfpjv, j,oe. rfkjhbqyjcnm hfwbjyf. Ê yenhbwtdnbrfv jnyjczncz dct pfvtybntkb gbob.

  • Çfvtybntkb gbob — rfr ghfdbkj, ghbvtyz.ncz lkz j,ktuxtybz ghjdtltybz ybprjrfkjhbqys[ lbtn. Ýnb ghtgfhfns cjlth;fn ytrjnjhjt rjkbxtcndj hfp,e[f.otq rktnxfnrb b dtotcndf, cyb;f.obt fggtnbn, f nfr;t dpdtcm fvbyjrbckjn, ,tkrjd b dbnfvbyjd, bvbnbhe.ob[ yjhvfkmye. gjkyjwtyye. gboe. Ýnb ghtgfhfns kbim ckturf rjhhtrnbhe.n abuehe; ghb 'njv j,hfofnmcz c ybvb ye;yj jxtym jcnjhj;yj — tckb b[ pftlfnm j,sxyjq gbotq, vj;yj yt gj[eltnm, f gjghfdbnmcz.

Ânjhfz uheggf ÁÀÄ — gfhfafhvfwtdnbrb. Ïj cdjbv cdjqcndfv gfhfafhvfwtdnbrb ,kb;t r ktrfhcndtyysv ghtgfhfnfv, b[ vj;yj bcgjkmpjdfnm rfr dcgjvjufntkmyst nthfgtdnbxtcrbt chtlcndf ghb hfpkbxys[ pf,jktdfybz[. Îyb j,kflf.n ljcnfnjxyj cbkmysv ktxt,ysv ltqcndbtv, b ghbybvfnm nfrbt ghtgfhfns cktletn gj htrjvtylfwbb b gjl yf,k.ltybtv dhfxf. Ê gfhfafhvfwtdnbrfv jnyjczncz htuekznjhs xedcndf ujkjlf (fyjhtrnbrb), c;bufntkb ;bhf, jxbof.obt b ,fkkfcnyst dtotcndf.

  • Àyjhtrnbrb — ghtgfhfns, gjlfdkz.obt fggtnbn. Îcyjdyjt ghtlyfpyfxtybt fyjhtrnbrjd pfrk.xftncz d njv, xnj jyb, ghbnegkzz xedcndj ujkjlf, gjvjuf.n dslth;fnm ytj,[jlbve. lbtne, yj bp,fdbnm jn yfrjgktyyjuj ;bhf ,tp abpbxtcrb[ yfuhepjr yt d cjcnjzybb. Â yfcnjzott dhtvz yfb,jktt bpdtcnysvb fyjhtrnbxtcrbvb ghtgfhfnfvb, ghtlcnfdktyysvb yf hjccbqcrjv hsyrt, zdkz.ncz «Ìthblbf» (Knoll AG BASF Pharma, Ãthvfybz) b «Ñnhjqyjcnm Ìthwfys» (ÎÎÎ «Êehjhnvtlcthdbc», Ðjccbz). Ñktletn jnvtnbnm, xnj dct fyjhtrnbrb ljk;ys ghbybvfnmcz njkmrj gjl yf,k.ltybtv dhfxf.
  • Áfkkfcnyst dtotcndf — cgjcj,ys hfp,e[fnm d ;tkelrt, cjplfdfz nfrbv j,hfpjv bkk.pb. yfcsotybz b evtymifz rjkbxtcndj gbob, c]tlftvjq xtkjdtrjv. Ê ,fkkfcnysv dtotcndfv vj;yj jnytcnb vbrhjrhbcnfkkbxtcre. wtkk.kjpe («Àyrbh-Á», dsgecrftvsq ÎÎÎ «Ýdfkfh» b ÌÊÖ-229 abhvs «Ëfdrf ;bpyb») b ghtgfhfns cthbb «Íenhbrjy» («Àhuj»), jcyjdjq rjnjhs[ zdkz.ncz jnhe,b.
  • Îxbof.obt chtlcndf — vjxtujyyst b ckf,bntkmyst. Ìjxtujyyst rjvgjytyns d[jlzn ghfrnbxtcrb d k.,jq rjvgktrcysq ghtgfhfn lkz gj[eltybz, d njv xbckt b d ibhjrj bpdtcnye. «ÑegthÑbcntve 6». Êfr ghfdbkj, r lfyyjq uheggt ghtgfhfnjd jnyjczncz gjxnb dct xfb lkz gj[eltybz — «Êfyrehf («Cancura Interna», Êbnfq), «Ëtnzofz kfcnjxrf» («Ñbydtq», Êbnfq), «Red Slim Tea», «Ïj[eltq!» («Åkfylf», Ïjkmif) b lheubt.
  • Ñ;bufntkb ;bhf. Äfyye. uhegge ghtgfhfnjd lkz gj[eltybz vj;yj hfpltkbnm yf ldt gjluheggs d pfdbcbvjcnb jn b[ ltqcndbz. Ïthdfz gjluheggf hfcotgkztn ;bhs, gjcnegf.obt d jhufybpv dvtcnt c gbotq, yt lfdfz bv jnrkflsdfnmcz. Ífb,jktt bpdtcnysvb ghtlcnfdbntkzvb 'njq uheggs ghtgfhfnjd zdkz.ncz ghtgfhfns nbgf «Õbnjpfyf» (d cjcnfd rjnjhs[ d[jlbn [bnby, gjkexftvsq bp gfywbhtq hfrjj,hfpys[). Ïhtgfhfns dnjhjq gjluheggs — 'nj c;bufntkb, bkb hfcotgbntkb ;bhf, e;t bvt.otujcz d jhufybpvt. ×fot dctuj nfrbt ghtgfhfns ghjbpdjlzncz yf jcyjdt ,hjvtkfqyf — athvtynf, dsltkztvjuj bp fyfyfcf, f nfr;t yf jcyjdt nhfds uefhfys .;yjfvthbrfycrjq.
  • Ïhtgfhfns lkz yfhe;yjuj ghbvtytybz, r ybv jnyjczncz hfpkbxyst gkfcnshb, vskj lkz gj[eltybz, fynbwtkk.kbnyst utkb b rhtvs, vfccf;ths, f nfr;t hfpkbxyst nthvjghtgfhfns, rjnjhst yfyjczncz yf jghtltktyyst exfcnrb ntkf b cgjcj,cnde.n hfcotgktyb. ;bhjd ghb eckjdbb frnbdys[ pfyznbq cgjhnjv.

ÕÀÐÀÊÒÅÐÈÑÒÈÊÀ ÑÐÅÄÑÒÂ ÄËß ÏÎÕÓÄÅÍÈß, ÏÐÅÄÑÒÀÂËÅÍÍÛÕ ÍÀ ÐÛÍÊÅ ÑÀÍÊÒ-ÏÅÒÅÐÁÓÐÃÀ

Ðfpkbxyst chtlcndf lkz gj[eltybz ghtlcnfdktys yf hsyrt Ñfyrn-Ïtnth,ehuf ljcnfnjxyj [jhjij — jyb bvt.ncz d 92,8% j,sxys[ fgntr b dj dct[ web-fgntrf[. Ïhb 'njv chtlcndf lkz gj[eltybz tcnm d ghjlf;t d 87,0% ujhjlcrb[ fgntr, d 89,2% ytpfdbcbvs[ fgntr b dj dct[ ctntds[ fgntrf[ (nf,k. 1).

Òf,kbwf 1 Ífkbxbt chtlcnd lkz gj[eltybz d fgntrf[

Òf,kbwf 1
Ífkbxbt chtlcnd lkz gj[eltybz d fgntrf[

 gjlfdkz.otv ,jkmibycndt fgntr d yfkbxbb bvt.ncz jn 1 lj 3 ghtgfhfnjd lkz gj[eltybz (bcrk.xtybt cjcnfdkz.n kbim web-fgntrb, d ,jkmitq xfcnb rjnjhs[ d ghjlf;t bvttncz ,jktt 6 ghtgfhfnjd).

Ñktletn jnvtnbnm, xnj gjlfdkz.ott ,jkmibycndj ghtgfhfnjd (54%) jnyjczncz r uheggt htlrb[ (nj tcnm jyb ,skb j,yfhe;tys vtytt xtv d 3% jn j,otuj rjkbxtcndf vtcn ghjlf;b). Â 'njq uheggt ghtj,kflf.n ghtgfhfns d chtlytv wtyjdjv lbfgfpjyt (jyb cjcnfdkz.n 24%), jlyfrj ljkz ljhjub[ b ltitds[ ghtgfhfnjd nfr;t ljcnfnjxyj dtkbrf (nf,k. 2, lbfuh. 1). Íf dnjhjv vtcnt gj hfpvthe yf[jlbncz uheggf nfr yfpsdftvs[ «j,sxys[» ghtgfhfnjd, dcnhtxf.ob[cz d 3—8% fgntr. Â 'njq uheggt ghtj,kflf.n ltitdst ghtgfhfns (b[ ljkz cjcnfdkztn 17%), d nj dhtvz rfr ljkz ljhjub[ ghtgfhfnjd ybxnj;yj vfkf (dctuj 3%). Â uheggt yfb,jktt gjgekzhys[ ghtgfhfnjd (dcnhtxf.ob[cz ,jktt xtv d 8% fgntr) ghtgfhfns dct[ wtyjds[ lbfgfpjyjd ghtlcnfdktys ,jktt bkb vtytt hfdyjvthyj (jn 6 lj 4%); jlyfrj tckb ghtgfhfns cnjbvjcnm. lj 10 he,ktq d ltym gjgfkb d 'ne uhegge bvtyyj dcktlcndbt ybprjq wtys b, cjjndtncndtyyj, gjgekzhyjcnb e gjnht,bntktq, nj ljhjubt ghtgfhfns gjgfkb d 'ne rfntujhb. ,kfujlfhz frnbdyjcnb abhv-ghjbpdjlbntktq.

Òf,kbwf 2
Ðfcghtltktybt ghtgfhfnjd gj wtyt b yfkbxb. d fgntrf[

Òf,kbwf 2
Ðfcghtltktybt ghtgfhfnjd gj wtyt b yfkbxb. d fgntrf[

Äbfuhfvvf 1
Ðfcghtltktybt ghtgfhfnjd gj wtyt b yfkbxb. d fgntrf[

Äbfuhfvvf 1
Ðfcghtltktybt ghtgfhfnjd gj wtyt b yfkbxb. d fgntrf[

Ïthtxtym ghtgfhfnjd, ghbyflkt;fob[ r rf;ljq uheggt, ghbdtlty d nf,kbwt 3.

Òf,kbwf 3
Ïthtxtym ghtgfhfnjd gj wtyt b yfkbxb. d fgntrf[

Òf,kbwf 3
Ïthtxtym ghtgfhfnjd gj wtyt b yfkbxb. d fgntrf[

Íenhbwtdnbrb

Íf hsyrt ghtgfhfnjd lkz cyb;tybz dtcf Ñfyrn-Ïtnth,ehuf yenhbwtdnbrb ghtlcnfdktys gkj[j, b[ ljkz gj vfhrfv cjcnfdkztn njkmrj 8,3% jn j,otuj rjkbxtcndf chtlcnd lkz gj[eltybz, f ljkz gj xfcnjnt gjzdktybz d fgntrf[ — 2,4% (nf,k. 4).  jcyjdyjv yenhbwtdnbrb vj;yj yfqnb d Internet-vfufpbyf[ (vjcrjdcrb[, yj jceotcndkz.ob[ ljcnfdre ktrfhcnd dj vyjubt htubjys Ðjccbb, d njv xbckt b d Ñfyrn-Ïtnth,ehu); ljkz yenhbwtdnbrjd gj yfkbxb. vfhjr d hfpkbxys[ vtcnf[ ghjlf;b cjcnfdkztn 7,2% d web-fgntrf[ b 0,4% gj j,sxysv fgntrfv.  ghjlf;t bvt.ncz ghtgfhfns rfr hjccbqcrjuj («Äjrnjh Ñkbv», hfphf,jnfyysq d Ñfvfht), nfr b byjcnhfyyjuj ghjbpdjlcndf. Ñhtlb yenhbwtdnbrjd byjcnhfyyjuj ghjbpdjlcndf dcnhtxf.ncz rbnfqcrbt («Ýrcnhfrn ÃÓλ), ahfywepcrbt («Êjrntqkm rhfcjns»), fvthbrfycrbt b ytvtwrbt («Fit Line») ghtgfhfns.

Òf,kbwf 4
Ñhfdytybt yenhbwtdnbrjd b gfhfafhvfwtdnbrjd

Òf,kbwf 4
Ñhfdytybt yenhbwtdnbrjd b gfhfafhvfwtdnbrjd
* Äjkz jn xbckf fgntr, d rjnjhs[ ghjlf.ncz ghtgfhfns lkz cyb;tybz dtcf.

Ñhtlyzz cnjbvjcnm 'nb[ ghtgfhfnjd rjkt,ktncz jn 105 lj 1 220 he,ktq pf egfrjdre; nfrbv j,hfpjv, ghb gthtcxtnt yf ltym (c extnjv hfpvthjd egfrjdrb b bycnherwbq gj bcgjkmpjdfyb.) pfnhfns yf gj[eltybt cjcnfdkz.n jn 15 («Äjrnjh Ñkbv») lj 166,8 («Ìbyb-Äbtnf») he,ktq d ltym. Ñktletn jnvtnbnm, xnj ,jkmibycndj yenhbwtdnbrjd vj;tn bcgjkmpjdfnmcz rfr lkz cyb;tybz dtcf (ghb pfvtyt bvb j,sxyjq gbob), nfr b lkz tuj yf,jhf (ghb cjdvtotybb j,sxyjq gbob c ghbtvjv ghtgfhfnf). Ïhb 'njv yenhbwtdnbrb vjuen bcgjkmpjdfnmcz rfr d rfxtcndt gjkyjq pfvtys gbnfybz yf ytcrjkmrj lytq («Ýrcnhfrn ÃÓλ, «Ìbyb-Äbtnf»), nfr b d rfxtcndt xfcnbxyjq pfvtys jlyjuj bkb ytcrjkmrb[ ghbtvjd gbob d ltym («Äjrnjh Ñkbv», «Fit Line», «Êjrntqkm rhfcjns»).

Êfr ghfdbkj, yenhbwtdnbrb yt njkmrj gjvjuf.n crjhhtrnbhjdfnm abuehe, yj b ekexif.n j,ott cjcnjzybt jhufybpvf. È[ htrjvtyletncz egjnht,kznm dvtcnj tls dj dhtvz hfpuhepjxys[ lytq, f nfr;t lkz pfvtys jghtltktyys[ dscjrjrfkjhbqys[ ,k.l. Ýnb ghtgfhfns j,ktuxf.n rjynhjkm yfl rjkbxtcndjv rfkjhbq, gjnht,kztvs[ pf ltym, gjvjuf.n cj,k.lfnm lbtns; nfrbv j,hfpjv, pf jlye ytltk. ghbvtytybz rjrntqktq vj;yj gj[eltnm yf 2—3 ru, cybpbnm fggtnbn b evtymibnm j,]tv ;tkelrf. Ïhjbpdjlbntkb ytrjnjhs[ ghtgfhfnjd j,tof.n pyfxbntkmyj ,jkmitt cyb;tybt dtcf — lj 10 ru pf 10 lytq ghbvtytybz «Ýrcnhfrnf ÃÓλ. Îlyfrj cktletn jnvtnbnm, xnj j, 'njv ghtgfhfnt dcnhtxf.ncz jxtym ytufnbdyst jnpsds — rfr j tuj e;fcyjv drect, nfr b ybprjq 'aatrnbdyjcnb; rhjvt njuj, gj vytyb. cgtwbfkbcnjd, 10 ru xtkjdtr vj;tn c,hjcbnm njkmrj pf vtczw ghb eckjdbb gjkyjuj ujkjlfybz.

Ñhfdybntkmyfz [fhfrnthbcnbrf ghtgfhfnjd-yenhbwtdnbrjd, ghtlcnfdktyys[ yf hsyrt Ñfyrn-Ïtnth,ehuf, ghbdtltyf d nf,kbwt 5.

Òf,kbwf 5
Ñhfdybntkmyfz [fhfrnthbcnbrf yenhbwtdnbrjd

Òf,kbwf 5
Ñhfdybntkmyfz [fhfrnthbcnbrf yenhbwtdnbrjd

Ïfhfafhvfwtdnbrb

Ïfhfafhvfwtdnbrb yf hsyrt Ñfyrn-Ïtnth,ehuf ghtlcnfdktys pyfxbntkmyj kexit, xtv yenhbwtdnbrb — ljkz vfhjr gfhfafhvfwtdnbrjd d vtcnf[ ghjlf;b cjcnfdkztn jrjkj 92%; f ljkz bvt.ob[cz d yfkbxbb gfhfafhvfwtdnbrjd d fgntrf[ cjcnfdkztn 99,6% jn dctuj fccjhnbvtynf chtlcnd lkz gj[eltybz, f d web-fgntrf[ — 92,8% (cv. nf,k. 4). Ïhb 'njv cktletn jnvtnbnm, xnj ytrjnjhst uheggs gfhfafhvfwtdnbrjd (yfghbvth, jxbof.obt xfb), ghjlf.ncz yt njkmrj d fgntrf[, yj b yf hsyjxys[ kjnrf[. Ëexit dctuj yf hsyrt Ñfyrn-Ïtnth,ehuf ghtlcnfdktys gfhfafhvfwtdnbrb fvthbrfycrjuj (27,3%), hjccbqcrjuj (26,0%), byljytpbqcrjuj (7,8%) b rbnfqcrjuj (6,5%) ghjbpdjlcndf. Òfr;t ljcnfnjxyj [jhjij ghtlcnfdktys ytvtwrbt, gjkmcrbt b ahfywepcrbt ghtgfhfns (gj 5,2%).

Íf hsyrt Ñfyrn-Ïtnth,ehuf vj;yj yfqnb dct nbgs gfhfafhvfwtdnbrjd — fyjhtrnbrb, c;bufntkb ;bhf (rfr gjukjnbntkb, nfr b hfcotgbntkb ;bhf), jxbof.obt b ,fkkfcnyst dtotcndf, f nfr;t rjvgktrcyst ghtgfhfns, cjxtnf.obt d ct,t ltqcndbt ytcrjkmrb[ nbgjd chtlcnd lkz gj[eltybz. Ïhb 'njv kblthjv gj gjcnfdrfv yf hsyjr Ñfyrn-Ïtnth,ehuf fyjhtrnbrjd zdkztncz Ãthvfybz (57,1% jn j,otuj xbckf fyjhtrnbrjd, ghtlcnfdktyys[ yf hsyrt), rjvgktrcyst ghtgfhfns b gjukjnbntkb ;bhf gjcnegf.n d jcyjdyjv bp ÑØÀ (66,7% b 45,5% cjjndtncndtyyj), ,jkmifz xfcnm hfcotgbntktq ;bhf, ghtlcnfdktyys[ yf hsyrt, ghjbpdtltys d Èyljytpbb (60,0%). Ïj jxbof.obv dtotcndfv (r rjnjhsv jnyjczncz d jcyjdyjv xfb lkz gj[eltybz) kblbhe.n Ðjccbz (33,3%), Êbnfq (20,8%) b Ïjkmif (16,7%). ×nj rfcftncz ,fkkfcnys[ dtotcnd, nj yf hsyrt Ñfyrn-Ïtnth,ehuf ghtlcnfdktyf njkmrj ghjlerwbz jntxtcndtyyjuj ghjbpdjlcndf (nf,k. 6).

Òf,kbwf 6
Ðfcghtltktybt yenhbwtdnbrjd gj cnhfyfv-ghjbpdjlbntkzv

Òf,kbwf 6
Ðfcghtltktybt yenhbwtdnbrjd gj cnhfyfv-ghjbpdjlbntkzv

Ötys yf hfpkbxyst gfhfafhvfwtdnbrb rjkt,k.ncz d dtcmvf ibhjrjv lbfgfpjyt: jn 3,45 he,. pf egfrjdre vbrhjrhbcnfkkbxtcrjq wtkk.kjps «Àyrbh-Á» ghjbpdjlcndf ÇÀÎ «Ýdfkfh» lj 3 764 he,. pf ytvtwrbq ghtgfhfn «Ìthblbf» ghjbpdjlcndf Knoll AG BASF Pharma. Ñktletn jnvtnbnm, xnj ljhj;t dctuj j,[jlzncz fyjhtrnbrb b gjukjnbntkb ;bhf, f ltitdkt dctuj [eltnm c ghbvtytybtv ,fkkfcnys[ b jxbof.ob[ dtotcnd (nf,k. 7). Òfr, chtlyzz cnjbvjcnm gj[eltybz c gjvjom. fyjhtrnbrjd cjcnfdkztn 47,78 he,. d ltym, f tckb lkz 'njuj bcgjkmpjdfnm ,fkkfcnyst dtotcndf, nj vj;yj gj[eltnm, nhfnz dctuj kbim d chtlytv gj 4,4 he,. d ltym. Ðfp,hjc wty yf ghtgfhfns jlyjq b njq ;t uheggs vj;tn lj[jlbnm lj nht[ c gjkjdbyjq nsczx he,ktq.

Òf,kbwf 7
Õfhfrnthbcnbrf wty yf hfpkbxyst uheggs gfhfafhvfwtdnbrjd

Òf,kbwf 7
Õfhfrnthbcnbrf wty yf hfpkbxyst uheggs gfhfafhvfwtdnbrjd

Ñhtlb gfhfafhvfwtdnbrjd d fgntrf[ Ñfyrn-Ïtnth,ehuf (nf,k. 8) vj;yj yfqnb ,jkmit dctuj yfbvtyjdfybq jxbof.ob[ chtlcnd (24 ghtgfhfnf) b rjvgktrcys[ ghtgfhfnjd (21 ghtgfhfn). ×nj ;t rfcftncz yfkbxbz lfyys[ vfhjr d fgntrf[, nj nen ,tpeckjdyjt kblthcndj ghbyflkt;bn rjvgktrcysv chtlcndfv (yfkbxbt d fgntrf[ njuj bkb byjuj ghtgfhfnf lfyyjq uheggs ,skj pfabrcbhjdfyj 112 hfp), lfktt c ljcnfnjxyj ,jkmibv jnhsdjv cktletn uheggf hfcotgbntktq ;bhf (b[ yfkbxbt ,skj jnvtxtyj 80 hfp), pfntv — jxbof.obt chtlcndf b gjukjnbntkb ;bhf (59 b 56 hfp cjjndtncndtyyj).

Òf,kbwf 8
Ïhtlcnfdktyyjcnm hfpkbxys[ uhegg gfhfafhvfwtdnbrjd

Òf,kbwf 8
Ïhtlcnfdktyyjcnm hfpkbxys[ uhegg gfhfafhvfwtdnbrj

Ïthtxtym yfb,jktt xfcnj dcnhtxf.ob[cz d Ñfyrn-Ïtnth,ehut ghtgfhfnjd lkz gj[eltybz ghbdtlty d nf,kbwt 9 (ghtgfhfns jncjhnbhjdfys gj e,sdfyb. xfcnjns b[ gjzdktybz).

Òf,kbwf 9
Ífb,jktt gjgekzhyst ghtgfhfns

Òf,kbwf 9
Ífb,jktt gjgekzhyst ghtgfhfns

×fot dctuj d fgntrf[ b web-fgntrf[ bp ghtgfhfnjd lkz gj[eltybz dcnhtxfkcz «Êctybrfk» ghjbpdjlcndf idtqwfhcrjq abhvs Õjaavfyy Ëz Ðji Ënl (Hoffmann-La Roche Ltd). Ïj pfzdktyb. ghjbpdjlbntktq, Êctybrfk ,kjrbhetn xfcnm ;bhjd, gjcnegf.ob[ c gbotq, ghtgzncndez b[ ecdjtyb., pf cxtn xtuj b ljcnbuftncz cyb;tybt dtcf. Â fyyjnfwbb r ghtgfhfne crfpfyj, xnj jy ghtgzncndetn ecdjtyb. ghbvthyj 30% ;bhjd, gjcnegf.ob[ c gbotq; jlyfrj nfv ;t ghtleght;lf.n, xnj ghb ,jkmijv gjnht,ktybb ;bhjd yf ajyt ghbtvf Êctybrfkf djpvj;ys jxtym ytghbznyst gj,jxyst zdktybz. Ïj'njve ghb egjnht,ktybb ghtgfhfnf hfphf,jnxbrb htrjvtyle.n cybpbnm gjnht,ktybt ;bhjd b cj,k.lfnm lbtne. Înpsds k.ltq, ghbybvfdib[ Êctybrfk, vj;yj hfpltkbnm yf ldt ghbvthyj hfdyst uheggs. Ïj vytyb. jlyb[, Êctybrfk lbcwbgkbybhetn, gjvjuftn cybpbnm gjnht,ktybt ;bhyjq gbob, yfxfnm pfybvfnmcz cgjhnjv, nj tcnm dct-nfrb cgjcj,cndetn gj[eltyb.. Äheufz uheggf pfzdkztn, xnj ybxtuj, rhjvt ytghbznys[ gj,jxys[ zdktybq, jn ghbvtytybz Êctybrfkf jyb yt gjkexbkb. Ñhtlyzz cnjbvjcnm Êctybrfkf d fgntrf[ b web-fgntrf[ Ñfyrn-Ïtnth,ehuf cjcnfdkztn 768,20 he,. pf egfrjdre, rjnjhjq ghb nht[hfpjdjv gbnfybb [dfnftn yf ytltk.. Ýnj jlby bp cfvs[ ljhjub[ ghtgfhfnjd (tckb chfdybdfnm hfc[jls yf ghtgfhfns d ltym), ghtlcnfdktyys[ yf hsyrt Ñfyrn-Ïtnth,ehuf. Îlyfrj e ytuj tcnm jlyj ghtbveotcndj — 'njn ghtgfhfn, d jnkbxbt jn vyjub[ lheub[, ghjitk rkbybxtcrbt bcgsnfybz.

Íf dnjhjv vtcnt gj hfcghjcnhfytyyjcnb d vtcnf[ ghjlf;b yf[jlbncz ahfywepcrbq ghtgfhfn «Ýrcnhfrn Àyfyfcf», cjlth;fobq hfcotgbntkm ;bhf ,hjvtkfqy (ghtgfhfns yf jcyjdt ,hjvtkfqyf ,skb jxtym gjgekzhys ytcrjkmrj ktn yfpfl). Áhjvtkfqy hfcotgkztn ;bh yf djle b ukbwthby d cjjnyjitybb 1:9, yj jnkbxftncz vzurbv b gjcntgtyysv ltqcndbtv. Ïj'njve, tckb dtcnb vfkjgjldb;ysq j,hfp ;bpyb, yj ghb 'njv gbnm ghtgfhfn yf jcyjdt ,hjvtkfqyf, nj vj;yj gj[eltnm pf vtczw yt ,jktt xtv yf 1 ru. Èysvb ckjdfvb, htfkmysq 'aatrn ,eltn yf,k.lfnmcz kbim d ckexft cjxtnfybz ghbtvf lfyyjuj ghtgfhfnf c lbtnjq b abpbxtcrbvb eghf;ytybzvb. Ñktletn jnvtnbnm, xnj «Ýrcnhfrn Àyfyfcf» gj chfdytyb. c kblbhe.obv gj gjgekzhyjcnb d fgntrf[ «Êctybrfkjv», j,kflftn ldevz ghtbveotcndfvb: dj-gthds[, jy yt dspsdftn gj,jxys[ 'aatrnjd (dj dczrjv ckexft, j yb[ yt egjvbyftncz), f, dj-dnjhs[, tuj cnjbvjcnm cjcnfdkztn dctuj 14,41 he,. d ltym.

Íf nhtnmtv vtcnt yf[jlbncz pyfvtybnfz «ÑegthÑbcntvf 6», htrkfvf rjnjhjq c Ëfhbcjq Äjkbyjq ljcnfnjxyj xfcnj gjzdkztncz yf hfpkbxys[ ntktrfyfkf[ (ghfdlf, dj vyjub[ bcnjxybrf[ vj;yj yfqnb endth;ltybz, xnj fhnbcnrf gj[eltkf cjdctv yt c gjvjom. «ÑegthÑbcntvs 6»; nfr, yfghbvth, vyjubt gjvyzn tt djcnjh;tyyst hfccrfps j rtabhyjq lbtnt). Ïj endth;ltyb. ghjbpdjlbntktq, lfyysq ghtgfhfn jrfpsdftn rjvgktrcyjt ltqcndbt yf jhufybpv: jy cyb;ftn fggtnbn, ghtljndhfoftn j,hfpjdfybt ;bhjds[ pfgfcjd d jhufybpvt, hfpheiftn e;t bvt.obtcz ;bhjdst jnkj;tybz, gjlfdkztn nzue r ckflrjq gbot, ltkftn vsiws egheubvb b vyjujt lheujt. ×nj rfcftncz jnpsdjd j ghbvtytybb ghtgfhfnf, nj, dj-gthds[, [elt.n lfktrj yt dct ghbybvf.obt «ÑegthÑbcntve 6», dj-dnjhs[, vyjubt gjckt gj[eltybz jxtym kturj cyjdf yf,bhf.n dtc, b, d-nhtnmb[, e ytrjnjhs[ gfwbtynjd ghb ghbtvt ghtgfhfnf yf,k.lftncz gkj[jt cfvjxedcndbt. Â nj ;t dhtvz yf cfqnf[ hfcghjcnhfybntktq 'njuj ghtgfhfnf j ytv vj;yj yfqnb njkmrj gjkj;bntkmyst jnpsds (xnj dgjkyt tcntcndtyyj) — ghbkbd 'ythubb, gj[eltybt lj 10 ru pf jlby vtczw, ekexitybt cjcnjzybz rj;b b yjuntq b n. g. Â pfrk.xtybt vj;yj crfpfnm, xnj cnjbvjcnm jlyjq egfrjdrb ghtgfhfnf, hfccxbnfyyjq yf 25—30 lytq, cjcnfdkztn d chtlytv 2 074,18 he,.

ÑÐÀÂÍÈÒÅËÜÍÀß ÕÀÐÀÊÒÅÐÈÑÒÈÊÀ ÖÅÍ

Ñhtlybt wtys yf jlby b njn ;t ghtgfhfn d hfpkbxys[ vtcnf[ ghjlf;b vj;tn pyfxbntkmyj rjkt,fnmcz, hfpybwf gjhjq lj[jlbn lj 49%. Â ,jkmibycndt ckexftd wtys d fgntrf[ ytcrjkmrj dsit, xtv d web-fgntrf[ (d chtlytv yf 10%), jlyfrj ytrjnjhst ghtgfhfns ltitdkt ,eltn regbnm d fgntrf[. Â nf,kbwt 10 ghbdtlty gthtxtym ghtgfhfnjd, rjnjhst ,skb j,yfhe;tys rfr d fgntrf[, nfr b d web-fgntrf[, f nfr;t hfpybwf chtlyb[ wty yf jlby b njn ;t ghtgfhfn d hfpkbxys[ vtcnf[ ghjlf;b.

Înltkmyj vj;yj jcnfyjdbnmcz yf ghtgfhfnf[ lkz gj[eltybz, ghjlfdftvs[ xthtp ntktvfufpbys. Òfrbv j,hfpjv ghjlf.ncz byljytpbqcrfz ,bjlj,fdrf lkz cyb;tybz dtcf «Èltfk», hfphf,jnrf ahfywepcrb[ extys[ «BioBalance», ytlfdyj gjzdbdibqcz byljytpbqcrbq ;t ghtgfhfn «Ôkjhtcbyf» b lh. Â nj ;t dhtvz yb jlby bp 'nb[ ghtgfhfnjd yt pfhtubcnhbhjdfy d Ðjccbb rfr ktrfhcndtyyjt chtlcndj, gj'njve yf djghjcs gfwbtynjd j yb[ dhfxb xfot dctuj jndtxf.n, xnj yt cjdtne.n bv ghbvtyznm ytbpdtcnyst ghtgfhfns, yt ghjitlibt rkbybxtcrb[ bcgsnfybq. Ïhj «ÁbjÁfkfyc» crfpfnm xnj-kb,j jghtltktyyjt nhelyj dcktlcndbt jncencndbz ytj,[jlbvjq byajhvfwbb; bp jnpsdjd j ghbvtytybb 'njuj ghtgfhfnf cktletn kbim nj, xnj 'aatrnbdyjcnm tuj ghbvtytybz yt ghtdsiftn 3%. Çfnj c byljytpbqcrbvb ghtgfhfnfvb «Èltfk» b «Ôkjhtcbyf» e;t cdzpfy rhegysq crfylfk. Ätkj d njv, xnj ghjlf;f 'nb[ ghtgfhfnjd xthtp ntktvfufpby ghjbc[jlbn gj cktle.otq c[tvt (gj vfnthbfkfv ufptns «Ñfyrn-Ïtnth,ehucrbt dtljvjcnb» b t;tvtczxyjuj 'ktrnhjyyjuj j,jphtybz «Òfqysq cjdtnybr»). Ðtubcnhbhetncz ytrfz abhvf, rjnjhfz yfybvftn k.ltq, bycnhernbhetn b[, cf;ftn yf ntktajys, lftn gsiye. htrkfve d ntktvfufpbyt. À lfkmit — rkbtyns pdjyzn d abhve, njkmrj xnj yfyznst k.lb, ghtlcnfdkzzcm ghjatccjhfvb-lbtnjkjufvb, vtytl;thfvb b n. g., pfxbnsdf.n bv byajhvfwb. j ghtgfhfnt, dscskf.n rehmthf — b cltkrf cjdthityf. Ïhb gjgsnrt ytljdjkmys[ gjregfntkmybw yfqnb 'ne abhve jrfpsdftncz, xnj gj erfpfyyjve flhtce abhvs yt ceotcndetn, f lbcgtnxths egjhyj jnrfpsdf.ncz gjpdfnm r ntktajye vtytl;thf, c rjnjhsv hfytt dtkbcm gthtujdjhs. À ytljdjkmys[ gjregfntkmybw yf[jlbncz ljcnfnjxyj vyjuj, nfr rfr bp nt[, rnj ghbybvfk chtlcndj lkz gj[eltybz «Èltfk», ytrjnjhst ckturf hfcnjkcntkb, f cjcnjzybt lheub[ e[elibkjcm. Înpsds j «Ôkjhtcbyt» yt kexit — ;tyobys, ghbybvfdibt 'njn ghtgfhfn, dj-gthds[, gjghfdbkbcm, dvtcnj njuj xnj,s gj[eltnm, dj-dnjhs[, e[elibkjcm j,ott cfvjxedcndbt, cjcnjzybt yjuntq b djkjc. À xnj rfcftncz vytybz dhfxtq j, 'njv ghtgfhfnt, nj b[ jndtns ujdjhzn cfvb pf ct,z: ghtgfhfns zdkz.ncz ,bjlj,fdrfvb, yt bvt.n rjyrhtnyjuj vt[fybpvf ltqcndbz; bccktljdfybz gj gjdjle gjrfpfybq b ghjnbdjgjrfpfybq r ghbtve 'njuj ghtgfhfnf yt ghjdjlbkbcm; cjcnfd ghtgfhfnf ytbpdtcnty, gj,jxyst 'aatrns nfr;t ytbpdtcnys. Êjvvtynfhbb bpkbiyb.

ÒÅËÅÌÀÃÀÇÈÍÛ

Înltkmyj vj;yj jcnfyjdbnmcz yf ghtgfhfnf[ lkz gj[eltybz, ghjlfdftvs[ xthtp ntktvfufpbys. Òfrbv j,hfpjv ghjlf.ncz byljytpbqcrfz ,bjlj,fdrf lkz cyb;tybz dtcf «Èltfk», hfphf,jnrf ahfywepcrb[ extys[ «BioBalance», ytlfdyj gjzdbdibqcz byljytpbqcrbq ;t ghtgfhfn «Ôkjhtcbyf» b lh. Â nj ;t dhtvz yb jlby bp 'nb[ ghtgfhfnjd yt pfhtubcnhbhjdfy d Ðjccbb rfr ktrfhcndtyyjt chtlcndj, gj'njve yf djghjcs gfwbtynjd j yb[ dhfxb xfot dctuj jndtxf.n, xnj yt cjdtne.n bv ghbvtyznm ytbpdtcnyst ghtgfhfns, yt ghjitlibt rkbybxtcrb[ bcgsnfybq. Ïhj «ÁbjÁfkfyc» crfpfnm xnj-kb,j jghtltktyyjt nhelyj dcktlcndbt jncencndbz ytj,[jlbvjq byajhvfwbb; bp jnpsdjd j ghbvtytybb 'njuj ghtgfhfnf cktletn kbim nj, xnj 'aatrnbdyjcnm tuj ghbvtytybz yt ghtdsiftn 3%. Çfnj c byljytpbqcrbvb ghtgfhfnfvb «Èltfk» b «Ôkjhtcbyf» e;t cdzpfy rhegysq crfylfk. Ätkj d njv, xnj ghjlf;f 'nb[ ghtgfhfnjd xthtp ntktvfufpby ghjbc[jlbn gj cktle.otq c[tvt (gj vfnthbfkfv ufptns «Ñfyrn-Ïtnth,ehucrbt dtljvjcnb» b t;tvtczxyjuj 'ktrnhjyyjuj j,jphtybz «Òfqysq cjdtnybr»). Ðtubcnhbhetncz ytrfz abhvf, rjnjhfz yfybvftn k.ltq, bycnhernbhetn b[, cf;ftn yf ntktajys, lftn gsiye. htrkfve d ntktvfufpbyt. À lfkmit — rkbtyns pdjyzn d abhve, njkmrj xnj yfyznst k.lb, ghtlcnfdkzzcm ghjatccjhfvb-lbtnjkjufvb, vtytl;thfvb b n. g., pfxbnsdf.n bv byajhvfwb. j ghtgfhfnt, dscskf.n rehmthf — b cltkrf cjdthityf. Ïhb gjgsnrt ytljdjkmys[ gjregfntkmybw yfqnb 'ne abhve jrfpsdftncz, xnj gj erfpfyyjve flhtce abhvs yt ceotcndetn, f lbcgtnxths egjhyj jnrfpsdf.ncz gjpdfnm r ntktajye vtytl;thf, c rjnjhsv hfytt dtkbcm gthtujdjhs. À ytljdjkmys[ gjregfntkmybw yf[jlbncz ljcnfnjxyj vyjuj, nfr rfr bp nt[, rnj ghbybvfk chtlcndj lkz gj[eltybz «Èltfk», ytrjnjhst ckturf hfcnjkcntkb, f cjcnjzybt lheub[ e[elibkjcm. Înpsds j «Ôkjhtcbyt» yt kexit — ;tyobys, ghbybvfdibt 'njn ghtgfhfn, dj-gthds[, gjghfdbkbcm, dvtcnj njuj xnj,s gj[eltnm, dj-dnjhs[, e[elibkjcm j,ott cfvjxedcndbt, cjcnjzybt yjuntq b djkjc. À xnj rfcftncz vytybz dhfxtq j, 'njv ghtgfhfnt, nj b[ jndtns ujdjhzn cfvb pf ct,z: ghtgfhfns zdkz.ncz ,bjlj,fdrfvb, yt bvt.n rjyrhtnyjuj vt[fybpvf ltqcndbz; bccktljdfybz gj gjdjle gjrfpfybq b ghjnbdjgjrfpfybq r ghbtve 'njuj ghtgfhfnf yt ghjdjlbkbcm; cjcnfd ghtgfhfnf ytbpdtcnty, gj,jxyst 'aatrns nfr;t ytbpdtcnys. Êjvvtynfhbb bpkbiyb.

Òf,kbwf 10
Ñhfdytybt chtlyb[ wty yf ghtgfhfns

Òf,kbwf 10
Ñhfdytybt chtlyb[ wty yf ghtgfhfns

ÂÛÂÎÄÛ

Òfr rfr ghj,ktvf j;bhtybz ctqxfc zdkztncz frnefkmyjq rfr d Ðjccbb, nfr b d vbht, nj gjzdbkjcm juhjvyjt rjkbxtcndj k.ltq, ;tkf.ob[ c,hjcbnm kbiybq dtc, b yt vtymitt rjkbxtcndj ghtgfhfnjd, j,tof.ob[ bv gjvjxm d cfvst rhfnxfqibt chjrb. Ñhtlcndf lkz gj[eltybz ghbcencnde.n d 93% fgntr b d 100% web-fgntr; ghb 'njv d ,jkmibycndt vtcn ghjlf;b d yfkbxbb tcnm jn 1 lj 3 ghtgfhfnjd lkz gj[eltybz.

Âct chtlcndf lkz gj[eltybz, ghtlcnfdktyyst yf hsyrt Ñfyrn-Ïtnth,ehuf, vj;yj hfpltkbnm yf ldt ,jkmibt uheggs: ghtgfhfns, ghtlyfpyfxtyyst lkz yfhe;yjuj ghbvtytybz (hfpkbxyst utkb, rhtvs, vskj lkz gj[eltybz, cgtwbfkmyfz jlt;lf) b ÁÀÄs (,bjkjubxtcrb frnbdyst lj,fdrb), chtlb rjnjhs[ dsltkz.n yenhbwtdnbrb (pfvtybntkb gbob) b gfhfafhvfwtdnbrb. Ïj[eltybt c gjvjom. yenhbwtdnbrjd j,[jlbncz ytcrjkmrj ljhj;t — chtlybt pfnhfns d ltym gj 'njq uheggt cjcnfdkz.n 92,96 he,., jlyfrj tckb gjkmpjdfnmcz hjccbqcrbv ghtgfhfnjv «Äjrnjh Ñkbv», nj ktxtybt j,jqltncz dctuj kbim d 15 he,. d ltym. Êhjvt njuj, egjnht,ktybt yenhbwtdnbrjd gjpdjkztn 'rjyjvbnm yf tlt, nfr rfr 'nbvb ghtgfhfnfvb pfvtyztncz jlby bkb ytcrjkmrj ghbtvjd gbob d ltym. Îlyfrj yenhbwtdnbrb ljcnfnjxyj ckj;yj yfqnb: jyb ghbcencnde.n d 20% web-fgntr b kbim d 1% fgntr (xthtp ntktvfufpbys yenhbwtdnbrb yt ghjlf.ncz), d nj dhtvz rfr gfhfafhvfwtdnbrb vj;yj yfqnb f,cjk.nyj dj dct[ vtcnf[ ghjlf;b.

Òfrbv j,hfpjv, c gfhfafhvfwtdnbrfvb ltkj d Ñfyrn-Ïtnth,ehut j,cnjbn ytcrjkmrj kexit. Âj-gthds[, chtlyzz cnjbvjcnm gj[eltybz c bcgjkmpjdfybtv gfhfafhvfwtdnbrjd cjcnfdbn 20,45 he,. d ltym; dj-dnjhs[, b[ vj;yj ghbj,htcnb d 93% fgntr b dj dct[ web-fgntrf[. Íf hsyrt Ñfyrn-Ïtnth,ehuf jcyjdyfz xfcnm bvt.ob[cz d ghjlf;t gfhfafhvfwtdnbrjd ghb[jlbncz yf ljk. ghtgfhfnjd hjccbqcrjuj b fvthbrfycrjuj ghjbpdjlcndf; yf nhtnmtv vtcnt yf[jlzncz byljytpbqcrbt ghtgfhfns. Ðfp,hjc chtlyb[ pfnhfn d ltym yf gj[eltybt c gjvjom. gfhfafhvfwtdnbrjd ljcnfnjxyj pyfxbntkmysq — jn 4,40 he,. ghb bcgjkmpjdfybb ,fkkfcnys[ dtotcnd lj 47,78 he,. ghb bcgjkmpjdfybb fyjhtrnbrjd.

×nj rfcftncz 'aatrnbdyjcnb chtlcnd lkz gj[eltybz, ghtlcnfdktyys[ yf hsyrt Ñfyrn-Ïtnth,ehuf, nj htpekmnfn jn ghbvtytybz ,jkmibycndf ghtgfhfnjd yt cjdgflftn c htrkfvysvb j,tofybzvb. Åcnm b jnrhjdtyyj ,tcgjktpyst b lf;t dhtlyst ghtgfhfns. Â ,jkmibycndt ckexftd dhfxb yt cjdtne.n djpkfufnm ,jkmibt yflt;ls yf nf,ktnrb, j,]zcyzz, xnj jyb vjuen jrfpfnm ltqcndbt njkmrj d cjxtnfybb c abpbxtcrbvb eghf;ytybzvb b evthtyyjq lbtnjq.
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