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f;lsq vfhrtnjkju hfyj bkb gjplyj cnfkrbdftncz c ytj,[jlbvjcnm. jwtybnm hf,jne rjhgjhfnbdyjuj cfqnf bkb bynthytn-vfufpbyf. gjcktlytv ckexft, yf gthdsq dpukzl, nfre. jwtyre vj;yj jceotcndbnm ytdjjhe;tyysv dpukzljv, ,tp ghbvtytybz cgtwbfkmys[ ghjuhfvv. kb vj;yj pfrfpfnm .pf,bkbnb fyfkbp gjpdjkz.obq gjyznm dct ytljcnfnrb dfituj cfqnf b ghbxbys e[jlf rkbtynjd. jcnfnjxyj gjcvjnhtnm jnxtn gj ghjlf;fv pf jghtltktyysq jnhtpjr dhtvtyb b chfdybnm lfyyst gj nfrjve ;t jnhtpre ,jktt hfyytuj gthbjlf.

cj;fktyb., yt dct nfr ghjcnj. ckb uhfabrb ghjlf; gjrfpsdf.n hjcn ghb,skb, vs dct hfdyj yt vj;tv celbnm j htfkmyjv gjntywbfkt cfqnf. j;tn kb vfufpby ghjlfdfnm ,jkmit, bkb jy hf,jnftn d gjkcbks? frbt 'ktvtyns cfqnf cnjbn bcghfdbnm bkb ecjdthitycndjdfnm, xnj,s tuj 'aatrnbdyjcnm dshjckf?

f gjvjom vfhrtnjkjufv ghb[jlzn cgtwbfkmyst ghjuhfvvs, jnckt;bdf.obt gjctoftvjcnm cfqnjd. yb ceotcnde.n e;t ljcnfnjxyj lfdyj b ibhjrj bpdtcnys yf hsyrt, jlyfrj nt[yjkjubz hf,jns c lfyysvb, rjnjhst vj;yj gjkexbnm c b[ gjvjom., lj cb[ gjh zdkztncz rfvytv ghtnryjdtybz lkz cgtwbfkbcnjd gj vfhrtnbyue. kfdyfz jib,rf vfhrtnjkjujd cjcnjbn d njv, xnj ytpfvtnyj lkz ct,z jyb ghtdhfof.ncz bp fyfkbnbrjd d ghjcns[ c,jhobrjd cnfnbcnbrb. yb crhegektpyj cj,bhf.n xbckjdst lfyyst (gjctotybz, dhtvz dbpbnf, rjkbxtcndj cnhfybw b n. l.) b cjcnfdkz.n rhfcbdst jnxtns, gj rjnjhsv vj;yj jwtybnm lbyfvbre jnltkmys[ gfhfvtnhjd gjctoftvjcnb. ct 'nb xbckf, nf,kbws b uhfabrb rjgzncz njkcnsvb njvfvb yf gskmys[ gjkrf[, yt jrfpsdfz cthmtpyjuj dkbzybz yf hf,jne vfhrtnbyujdjuj jnltkf b cfvjuj cfqnf.

htpekmnfnt vfhrtnbyujdsq felbn cfqnf vyjubvb dkfltkmwfvb cfqnjd djcghbybvftncz d rfxtcndt vfkjdf;yjuj ljgjkytybz, xtv-nj dhjlt yfexys[ bpscrfybq, buheirb lkz zqwtujkjds[. hfdybnt gjgekzhyjcnm lde[ gjbcrjds[ ahfp c gjvjom. yltrc.bhtrn bkb Google Keyword Tool: k.lb bynthtce.ncz hfcrhenrjq cfqnf yfvyjuj xfot, xtv tuj fyfkbpjv, ckjdyj ljcnfnjxyj ghjldbyenm cfqn d gjbcrjdbrf[, f lfkmit ltkj gjqltn cfvj cj,jq. cj;fktyb., 'nj e;t yt nfr.

kz njuj, xnj,s fyfkbp cfqnf ghbyjcbk gjkmpe, vfhrtnjkjufv lkz yfxfkf ye;yj:

f) bpvtybnm jnyjitybt r cnfnbcnbrt;

,) gthtcnfnm cj,bhfnm ,tcgjktpyst lfyyst.

nyjitybt r cnfnbcnbrt bpvtybnm jxtym ghjcnj: ye;yj ds,hjcbnm bp cdjtuj ghjatccbjyfkmyjuj ktrcbrjyf 'nj ckjdj. fgjvybnt, ds pfybvftntcm yt cnfnbcnbrjq gjctoftvjcnb, f fyfkbpjv 'aatrnbdyjcnb cfqnf. edcndetnt hfpybwe? gthdjv ckexft ds ghjcnj cj,bhftnt lfyyst, dj dnjhjv cj,bhftnt lfyyst lkz njuj, xnj,s cltkfnm ghfrnbxtcrbt dsdjls.

f,elmnt ghj ckjdj cxtnxbr, bvtyyj jyj dbyjdfnj d ytghfdbkmyjv bcgjkmpjdfybb cnfnbcnbxtcrb[ lfyys[. t ye;yj pfybvfnmcz gjlcxtnjv dbpbnjd bkb jnrhsns[ cnhfybw. yfxfkf gjcnfdmnt gthtl cfqnjv wtkm, yfghbvth, gjdscbnm ghjlf;b bkb gjctoftvjcnm yf 35%, f gjnjv bpexfqnt lfyyst dt,-cnfnbcnbrb: rfrbt cbkmyst b ckf,st cnjhjys ltvjycnhbhetn cfqn c njxrb phtybz lfyyjq rjyrhtnyjq wtkb. ,hfnbnt dybvfybt, hfymit (lf b ctqxfc) vfhrtnjkjub gjcnegfkb yfj,jhjn: ghjcvfnhbdfkb cnfnlfyyst, f pfntv uflfkb (yt dctulf!), rfrbt dsdjls vj;yj cltkfnm c gjvjom. 'njuj gxtkbyjuj hjz xbctk b ghjwtynjd.

s htrjvtyletv vfhrtnjkjufv dpznm yf djjhe;tybt vtnjlbre frrtypb, cenm rjnjhjq d cktle.otv: ds gjl[jlbnt r afrnfv, pfhfytt djjhe;bdibcm rfrjq-nj ntjhbtq, yfghbvth, ntjhbtq j njv, xnj nhfabr c rjyntrcnyjq htrkfvs yf yltrct gjdscbn j,obq gjrfpfntkm rjydthnfwbb yf nhtnm. tjhbz vj;tn ,snm k.,jq pyfxbvjq lkz dfituj ,bpytcf. fktt gentv bpextybz afrnjd, n.t. lfyys[ cnfnbcnbrb, ds yt ghjcnj gjlndth;lftnt bkb jghjdthuftnt 'ne ntjhb.. s enjxyztnt tt, gj ljhjut ltkfz yjdst yf,k.ltybz.

jkmpf jn 'njuj vtnjlf d njv, xnj e dfc gjzdkztncz vfhihen, gj rjnjhjve vj;yj ldbufnmcz. vtcnj ,hjeyjdcrjuj ,tcgjhzljxyjuj ldb;tybz tcnm wtktyfghfdktyyjt bccktljdfybt.

tcgjktpyst lfyyst jghtltkbnm b ds,hjcbnm pf ,jhn ckj;ytt, n. r. e rf;ljuj cfqnf cdjb pflfxb. dct ;t vs [jnbv ghtlkj;bnm cgbcjr bp 6-b yfbvtytt gjktpys[ gfhfvtnhjd, rjnjhst gj cjdvtcnbntkmcnde zdkz.ncz cfvsvb gjgekzhysvb chtlb cgtwbfkbcnjd bynthytn-vfhrtnbyuf. ,ott d yb[ nj, xnj jyb dsukzlzn dtcjvj, yj yt gjvjuf.n ghb,kbpbnmcz r rfrbv-kb,j gjktpysv dsdjlfv.

htlybq gjrfpfntkm

.,bvst ltnb cnfnbcnbrf 'nj chtlybt gjrfpfntkb gj yfghfdktybzv:

  • htlytt rjkbxtcndj gjctotybq cfqnf d zydfht 13,460 xtkjdtr.
  • htlytt dhtvz, ghjdtltyyjt yf cfqnt 117 ctreyl.
  • htlytt rjkbxtcndj jnrhsns[ cnhfybw 4,3.

fv rjulf-yb,elm ghb[jlbkjcm jnrhsdfnm yf cfqnt 4,3 cnhfybws? 117 ctreyl 'nj vyjuj bkb vfkj? lt ghjdtkb 'nj dhtvz chtlybt 13,460 xtkjdtr? jpvj;yj, jyb gsnfkbcm pfuhepbnm nt cfvst nhtnm cnhfybws?

htlybt gjrfpfntkb gjvjuf.n yfv eghjcnbnm b egjhzljxbnm vbhjdjq [fjc, rjnjhjuj nfr ,jzncz dct ytndjhxtcrbt b ckf,st k.lb. vtcnj njuj, xnj,s cvjnhtnm ghfdlt d ukfpf, jyb ecgjrfbdf.n ct,z ntv, xnj d chtlytv gj chfdytyb. c ghjiksv ujljv gjctoftvjcnm dshjckf yf 1,5 xtkjdtrf d cenrb. tv pfybvfkcz 'njn gjkenjhysq chtlybq bydfkbl, yferf, rfr ujdjhbncz, yt d rehct ltkf.

rfxtcndt gtht[jlyjuj dfhbfynf jn c,jhf cnfnbcnbrb r fyfkbpe cfqnf vj;yj ghtlkj;bnm cktle.obt dfhbfyns:

  • tuvtynbheqnt lfyyst. ckb d chtlytv dhtvz yf cfqnt cjcnfdbkj 117 ctreyl, nj crjkmrj ctreyl ghj,skb pltcm k.lb gj rf;ljve bcnjxybre nhfabrf? jpvj;yj, ghzvjq nhfabr ghbytc cfqne 400 ctreyl d chtlytv, f cfqns-htathfks njkmrj 65. ;t yf 'njv 'nfgt vj;yj cltkfnm ghfrnbxtcrbt dsdjls.
  • fp,bdfqnt yf cjcnfdkz.obt. ckb 117 ctreyl yf dct[, nj rfrjq ghjwtyn ghjdtk yf cfqnt 220 ctreyl, rfrjq 30 b rfrjq 101? jpvj;yj, ljkz yfb,jktt rjhjnrb[ dbpbnjd jrf;tncz dsit, cktljdfntkmyj, e dfituj cfqnf ltkf j,cnjzn ujhfplj [e;t, xtv d chtlytv gj ,jkmybwt.

hjwtyns

heujq cnjkg cnfnbcnbrb ghjwtyns. hj,ktvf c ghjwtynfvb yf[jlbncz d njq ;t gkjcrjcnb jyb ujdjhzn j ntyltywbz[, yt hfcrhsdfz b[ ghbxbys b cjlth;fybt. fghbvth, vs vj;tv crfpfnm, xnj rf;lsq vtczw gjctoftvjcnm cfqnf hfcntn yf 8,3%. jhjij 'nj bkb yt ,eltv ujdjhbnm gkj[j - ,tcgjktpyj? f cxtn rjuj dshjckf gjctoftvjcnm? fqn cnfk ghbdktrfnm ,jkmit rkbtynjd bkb ghj[j;b[?

heujq ghbvth: d bynthytn-vfufpbyt pf gjcktlybq rdfhnfk yf 18% dshjckb ghjlf;b. htrhfcysq htpekmnfn, yj vs yt pyftv njxyj, pf cxtn xtuj bkb rjuj jyb dshjckb. nj vs vj;tv d cdzpb c 'nbv ghtlghbyznm?

  • tuvtynbheqnt lfyyst. fghbvth, ghjlf;b dshjckb yf 18%, bp yb[ 10% ghb[jlbncz yf nhfabr c gjbcrjdbrjd, 45% - yf ghzvjq nhfabr, 29% - yf rjyntrcnye. htrkfve, 16% - yf ,fyythye. htrkfve. hb 'njv chtlybq xtr ghbitlib[ c rjyntrcnyjq htrkfvs d 2,4 hfpf ghtdjc[jlbn xtr nt[, rnj ghbitk bp gjbcrjdbrjd. hb 'njv yltrc ghjltvjycnhbhjdfk ct,z kexibv ghjlfdwjv, xtv Google. hb 'njv... nfr lfktt.
  • t ghzxmnt pf ghjwtynfvb htfkmyst xbckf. 45% ghjlf; ,kfujlfhz ghzvjve nhfabre = 100 000 he,ktq. 29% ghjlf; ,kfujlfhz rjyntrcnyjq htrkfvt = 650 000 he,ktq.

nyjitybz

heujq gjgekzhysq cgjcj, jwtybnm lbyfvbre dsxbckbnm cjjnyjitybz. fghbvth, jnyjitybt nhfabrf z zydfht 2008 ujlf r nhfabre d zydfht 2009 ujlf cjcnfdkztn 3,5. hfabr dshjc, ye b xnj? cnfnb, htrjvtyletv gjxfot pflfdfnm ct,t 'njn djghjc ghb bpextybb cnfnbcnbrb.

fdfqnt eckj;ybv ghbvth. nfr, d zydfht cjjnyjitybt cjcnfdkztn 3,5. atdhfkt 3,0. vfhnt 3,6. wtkjv rjkbxtcndj gjctnbntktq hfdyjvthyj dshjckj, c yt,jkmibv ghjdfkjv d atdhfkt. ckb gthtdtcnb cjjnyjitybz d ;bdst wbahs, nj gjkexbncz byfz rfhnbyf:

  • zydfht 2008 13,500 dbpbnjd, d zydfht 2009 47,250.
  • atdhfkt 2008 18,400 dbpbnjd, d atdhfkt 2009 55,200.
  • vfhnt 2008 10,200 dbpbnjd, d vfhnt 2009 36,720.

jn nt,t, ,f,eirf, b ghjdfks d atdhfkt c hjcnjv d vfhnt! nc.lf cktletn gthdsq cjdtn: yt ghzxmnt pf jnyjitybzvb htfkmyst lfyyst. njhjq cjdtn: yt cnfdmnt gthtl cj,jq wtkb d dblt ghjcns[ jnyjitybq. fghbvth, [jnbv, xnj,s nhfabr dshjc d 3 hfpf. exit nfr: [jnbv, xnj,s nhfabr c gjbcrjds[ cke;, dshjc d nhb hfpf pf cxtn ghjlf.ob[ pfghjcjd, ghb 'njv rjkbxtcndj ghjcvjnhtyys[ wtktds[ cnhfybw gj 'njve bcnjxybre dshjckj d 2 hfpf, f j,]tv ghjlf; d 1,5.

jkbxtcndj gtht[jljd

fxbyf.obt fyfkbnbrb gjybvf.n df;yjcnm jwtyrb 'aatrnbdyjcnb njuj bkb byjuj bcnjxybrf nhfabrf. rjkmrj gjctnbntktq ghb[jlbn yf cfqn c yltrcf, f crjkmrj c Mail.ru? f 'njv jcyjdfybb ghbybvf.ncz ltyt;yst htitybz, yfghbvth, j gjregrt vtcnf gjl htrkfvysq ,fyyth.

kfubt yfvthtybz, rfr dctulf, gjlhsdf.ncz ytevtybtv cvjnhtnm duke,m. tlm lkz hf,jns cfqnf df;yj yt rjkbxtcndj dbpbnjd, f b[ rfxtcndj. fghbvth, ccskrf yf rhegyjv gjhnfkt lfcn ,jkmitt xbckj rkbrjd, xtv ccskrf yf yt,jkmijv, yj ghjabkmyjv htcehct. lyfrj cntgtym pfbynthtcjdfyyjcnb felbnjhbb d dfitv ghtlkj;tybb ,eltn dsit d gjcktlytv ckexft.

nj,s gjdscbnm rfxtcndj fyfkbpf:

  • hfdybnt dhtvz, ghjdtltyyjt yf cfqnt, gj rf;ljve bp bcnjxybrjd nhfabrf. j ;t cfvjt cltkfqnt gj rjkbxtcnde jnrhsns[ cnhfybw.
  • szcybnt, d rfrjv ctuvtynt ghjbc[jlbn ,jkmit rjydthnfwbq.

flttvcz, vs e,tlbkb dfc edjkbnm d ct,t cnfnbcnbrf. fgjcktljr lflbv tot jlby cjdtn, yt lkz yfxbyf.ob[, f lkz cjdthitycnde.ob[cz fyfkbnbrjd. tqxfc yf,bhf.n gjgekzhyjcnm cbcntvs eghfdktybz jnyjitybzvb c rkbtynfvb (CRM, Customer Relationship Management). j vjbv yf,k.ltybzv, 'nb cbcntvs jxtym htlrj byntuhbhe.ncz c dt,-fyfkbnjq. yntuhfwbz gjpdjkbn c ,jkmitq njxyjcnm. hfccxbnsdfnm cnjbvjcnm rjynfrnf c rkbtynfvb, ghb[jlzobvb bp hfpys[ bcnjxybrjd nhfabrf. ,jkmitq njxyjcnm. vj;yj hfccxbnfnm gjktpyjcnm bcnjxybrjd b, cjjndtncndtyyj, cgkfybhjdfnm htrkfvye. rfvgfyb.. fr ds gjybvftnt, dj dhtvtyf, rjulf kturbt ltymub pfrjyxbkbcm, f gjnht,bntkb ckj;ytt hfccnf.ncz c ltymufvb, nfrfz byntuhfwbz cybpbn bplth;rb b edtkbxbn ghb,skm.

hntv dtxrby, lbhtrnjh gj hfpdbnb. futyncndf bynthytn-vfhrtnbyuf Matik

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