×tv vj;tn jnkbxfnmcz "htubjyfkmysq"
gjbcr jn "ukj,fkmyjuj"? Ïj ckjdfv hfphf,jnxbrjd, jcyjdfyysv yf
vyjujktnyb[ yf,k.ltybz[ pf cnfnbcnbrjq gjbcrjds[ pfghjcjd,
gjkmpjdfntkb xfcnj cghfibdf.n ßyltrc j k.lz[ b rjvgfybz[ bp b[ htubjyf, kjrfkmys[ cj,snbz[ b vtcnf[, cfqnf[ b eckeuf[.
Ó vtyz ytn cnfnbcnbrb d njv j,]tvt, rjnjhsq ljcnegty hfphf,jnxbrfv,
yj, nfr rfr ;bde d Êfpfyb, zdkz.cm nbgbxysv htubjyfkmysv gjkmpjdfntktv,
b gjnht,yjcnm d htubjyfkmyjv gjbcrt yt gthdsq ujl bcgsnsdf. yf
cj,cndtyyjv jgsnt. Ïj'njve ntpbc j k.lz[, rjvgfybz[, cj,snbz[, vtcnf[,
cfqnf[ b eckeuf[ ghbdsxyj gthtdj;e d vtcnyst htfkbb.
- Ë.lb - Ïhtpbltyn htcge,kbrb Òfnfhcnfy Ìbynbvth Øfhbgjdbx Øfqvbtd. Ñtujlyz 'nj cfvsq bpdtcnysq xtkjdtr bp yfituj htubjyf.
- Êjvgfybb
- "Ýltkmdtqc-Ãhegg". Â Êfpfyb ckjdj "'ltkmdtqc" lkz ,jkmibycndf
yfctktybz jpyfxftn ctnm ghjljdjkmcndtyys[ vfufpbyjd, f yt fkmgbqcrbq
wdtnjr.
- Ñj,snbz - ÄÒÏ, rf;lsq ltym byajhvfwbz j yb[ nhfyckbhetncz gj vtcnyjve ntktrfyfke "Ýabh".
- Ìtcnf - "crjdjhjlrf", crfvtqrf gthtl ukfdysv plfybtv Êfpfycrjuj eybdthcbntnf.
- Ñfqns - jabwbfkmysq cfqn Êfpfycrjuj eybdthcbntnf.
- Óckeub - ljcnfdrf gbwws.
Â
ntrcnt ßyltrcf gjxtve-nj ghjgeotyf tot jlyf jxtdblyfz b jxtym
gjgekzhyfz gjpbwbz htubjyfkmyjuj gjbcrf - njdfhs. Åckb ghjdbywbfk bp
ljvf cghfibdftn eckeue "ljcnfdrf gbwws", crjhtt dctuj, tuj bynthtcetn
djpvj;yjcnm pfrfpfnm tt pltcm b ctqxfc, f yt rjulf-nj d cnjkbwt. Ïj
fyfkjubb ghtlgjkj;bv, xnj pfghjcs "gkfcnbrjdst jryf", "rjylbwbjyths",
";r ntktdbpjhs", "fdnjvj,bkb" b n.g. xfcnm htubjyfkmyjq felbnjhbb
pflftn bvtyyj c wtkm. yfqnb vtcnyjuj ghjlfdwf.
Ènjuj, rfpfycrbt pfghjcs: ghtpbltyn, 'ltkmdtqc, ÄÒÏ, crjdjhjlrf, eybdthcbntn, ljcnfdrf gbwws, toyota.
Ïj nfrjq c[tvt rf;lsq xbnfntkm kturj vj;tn cjcnfdbnm cgbcjr pfghjcjd
lkz ghjdthrb gjbcrf c extnjv cj,cndtyyjuj ujhjlf. Ífghbvth, lkz
Ñfyrn-Ïtnth,ehuf: ue,thyfnjh, vjcrjdcrbq ('nj eybdthvfu d Ñfyrn-Ïtnth,ehut), ÄÒÏ, pjjkjubxtcrbq veptq, eybdthcbntn, ljcnfdrf gbwws, toyota.
Ïj dnjhjve cgbcre e;t ctujlyz vj;yj chfdybdfnm htpekmnfns, ghtlkfuftvst
lkz Ìjcrds b lkz Ñfyrn-Ïtnth,ehuf. ßyltrc cjplfk lkz 'njuj cgtwbfkmye.
jxtym elj,ye. cnhfybwe - Ñhfdytybt htpekmnfnjd gjbcrf gj htubjyfv. Äfdfqnt gjcvjnhbv.
- Ãe,thyfnjh - d vjcrjdcrjq dthcbb ccskrf yf jabwbfkmye. cnhfybwe j Âfktynbyt Ìfndbtyrj yf 4 gjpbwbb, d gbnthcrjq yf gthdjq.
- Óybdthvfu "Ìjcrjdcrbq"
- vfufpby c nfrbv yfpdfybtv tcnm b d Ìjcrdt, b d Ñfyrn-Ïtnth,ehut.
Ñcskrf yf gbnthcrbq eybdthvfu d htubjyfkmyjv gjbcrt dsit yf jlye
gjpbwb., dnjhfz, f yt nhtnmz.
- ÄÒÏ - gtnth,ehucrfz dslfxf pyfxbntkmyj kexit vjcrjdcrjq, ccskrf yf j,yjdkztvsq ytcrjkmrj hfp d ltym hfpltk ÄÒÏ "Ãfptns ÑÏ," ghjcnj itltdh.
- Çjjkjubxtcrbq veptq - htpekmnfns jlbyfrjds, d j,jb[ ckexfz[ pjjveptq ÌÃÓ yf[jlbncz yf gthdjq gjpbwbb, gbnthcrbq - yf nhtnmtq.
- Óybdthcbntn - d Ìjcrdt cfqn ÌÃÓ yf dnjhjq gjpbwbb, d Ñfyrn-Ïtnth,ehut cfqn ÑÏ,ÃÓ yf gthdjq.
- Äjcnfdrf gbwws
- d Ìjcrdt 10 bp 10 ccskjr ghtlkfuf.n ljcnfdre gbwws gj Ìjcrdt; d
Ñfyrn-Ïtnth,ehut 2, 4, 6, 8 b 9 ccskrb dtlen yf cfqns c ghtlkj;tybzvb
ljcnfdbnm gbwwe d Ïbntht, 1, 3, 5, 7 b 10 - ljcnfdrf gj Ìjcrdt.
- Toyota
- 2, 8, 10 ccskrb htubjyfkmyjq dslfxb - yf cfqns gtnth,ehucrb[ lbkthjd,
d vjcrjdcrjq dslfxt ccskjr yf gtnth,eh;wtd ytn (gjxtve-nj tcnm yf
erhfbycrbq b trfnthby,ehucrbq cfqns).
- Ïkfcnbrjdst jryf - d Ìjcrdt 10 bp 10 ccskrb yf vjcrjdcrbt rjvgfybb; d Ñfyrn-Ïtnth,ehut 1-3, 6-8 - yf vtcnyst.
Êfrbt dsdjls vj;yj cltkfnm bp 'njuj yt,jkmijuj ghbvthf.
- Âj-gthds[, bltz extcnm afrnjh ujhjlf (htubjyf), bp rjnjhjuj cltkfy pfghjc, vj;yj crfpfnm, htdjk.wbjyyfz. ßyltrc - gthdfz gjbcrjdfz cbcntvf, rjnjhfz tt htfkbpjdfkf d Ðeytnt.
- Âj-dnjhs[, celz gj gthdsv jgsnfv, htfkbpjdfkf ecgtiyj.
Ïjxnb gj dctv hfccvjnhtyysv gjpbwbzv cfyrn-gtnth,ehucrbt htpekmnfns
gjbcrf dsukzlzn kexit, xtv dslfxf d ujhjlf[, ult htubjyfkmysq afrnjh
tot yt drk.xty d ajhveke hfy;bhjdfybz. Ífghbvth, e vtyz d Êfpfyb ctqxfc
Òjh10 dslfxb gj pfghjce "ljcnfdrf gbwws" - 'nj ccskrb yf rjvgfybb,
ghtlkfuf.obt gbwwe d Ìjcrdt.
- Â-nhtnmb[, htubjyfkmysq afrnjh yt gjdkbzk yf rfxtcndj j,hf,jnrb yfdbufwbjyys[ pfghjcjd, bvt.ob[ rjvvthxtcrjt pyfxtybt.
Çfghjc toyota, d gthde. jxthtlm, yfdbufwbjyysq, d dslfxt gj ytve
j,zpfntkmyj ljk;ty yf[jlbnmcz jabwbfkmysq cfqn rjvgfybb. È kbim gjnjv
djpvj;ty extn nhfypfrwbjyys[ bynthtcjd. Íf gthdjq gjpbwbb, rfr d
Ìjcrdt, nfr b d Ñfyrn-Ïtnth,ehut, dslftncz ccskrf yf jabwbfkmysq cfqn
"Toyota d Ðjccbb" - toyota.ru. Íflj levfnm, nj ;t cfvjt ,eltn b lkz lheub[ ujhjljd.
Åcnm tot xtndthnsq dsdjl, rjnjhsq cnjbn hfccvjnhtnm jnltkmyj. Óxtn
htubjyfkmyjq dslfxb c ,jkmijq dthjznyjcnm. vj;tn ghbdtcnb r dphsdyjve
hjcne SEO d htubjyf[ b rfr cktlcndbt r hjcne gjbcrjdjuj cgfvf d Ðeytnt.
Ïhbxbys
djn d xtv. Äj cb[ gjh frnbdyjt hfcghjcnhfytybt SEO d htubjyf[
juhfybxbdfkjcm gj 'rjyjvbxtcrbv cjj,hf;tybzv. Â dslfxt gj yfb,jktt
gjgekzhysv jlyj-, ldeckjdysv pfghjcfv gjrfpsdfkbcm ccskrb yf vjcrjdcrbt
rjvgfybb, rjyrehbhjdfnm c ybvb htubjyfkfv ,skj gjghjcne yt gj rfhvfye.
Ïhtlcnfdmnt ct,t lbfkju SEO-ctqkf c lbhtrnjhjv, yfghbvth, rfpfycrjq
rjvgfybb gj ghjlf;t gkfcnbrjds[ jrjy. Ñtjiybr gsnftncz j,]zcybnm, xnj,
[jnz pfghjc "gkfcnbrjdst jryf" pflf.n vyjuj rfpfywtd, lf;t yt cnjbn
gsnfnmcz gj 'njve pfghjce dsdjlbnm cfqn d Òjh10 ßyltrcf, gjnjve xnj
ghbltncz rjyrehbhjdfnm c vjcrjdcrbvb rjvgfybzvb, e rjnjhs[ cjdctv byst
j,jhjns. Â nfrb[ eckjdbz[ vj;yj ghjlfnm kbim ybprjxfcnjnyst
htubjyfkmyst pfghjcs - "gkfcnbrjdst jryf rfpfym" b n.g. Íj 'nj
ckj;ytt, yt nfr dsujlyj, b pfrfpxbr yt gjkexftn ",h'yljdjuj 'aatrnf";
yt ctrhtn, xnj lkz vyjub[ ghjlfdwjd gjpbwbz d Top3 ßyltrcf gj yfpdfyb.
cdjtuj njdfhf xtv-nj gj[j;f yf fdnjyjvth dblf 111, 222, 333... Íf
djghjc, gjxtve d Êfpfyb gjrfpsdf.ncz ybrjve yt ye;yst vjcrjdcrbt
ccskrb, ghb[jlbkjcm jndtxfnm d cnbkt "ßyltrc yt evttn [jhjij
ajhvbhjdfnm dslfxe c extnjv htubjyf, jyf e yb[ gj dctq cnhfyt
vjcrjdcrfz".
ß
djn ckexbkjcm - ßyltrc cbkmyj gjevytk, b d ,kb;fqitq gthcgtrnbdt
lbhtrnjh rf;ljq ghjdbywbfkmyjq rjvgfybb, xnj ,s jyf yb ghjlfdfkf, gj
pfghjcfv, cjdgflf.obv c yfbvtyjdfybzvb cdjtq ghjlerwbb, d cdjtv ;t
ujhjlt, edblbn ccskrb yf jnkbxyj pyfrjvs[ tve vtcnys[ rjyrehtynjd.
Ïjckt 'njuj ghjlfnm tve "jgnbvbpfwb." b "ghjldb;tybt d ßyltrct c
nfhutnbhjdfybtv yf ujhjl N" ,eltn kturj b ghbznyj. Êfr dblbv yf ghbvtht
dslfxb lkz Ñfyrn-Ïtnth,ehuf, ljcneg r gjpbwbzv gj yfb,jktt
ghbdktrfntkmysv pfghjcfv e;t tcnm e hzlf vtcnys[ rjvgfybq, [jnz 'ne
eckeue jyb yt pfrfpsdfkb. Êjyrehtyns - pfrf;en.
Òj
tcnm, gjzdbkfcm djpvj;yjcnm ,ehyjuj hfpdbnbz htubjyfkmyjuj SEO. Êhegyst
SEO-rjvgfybb yfxyen jnrhsdfnm abkbfks d htubjyf[, e vtkrb[ rjvgfybq,
vtcnys[ htrkfvys[ futyncnd bkb ghjcnj bybwbfnbdys[ k.ltq yf vtcnf[
gjzdbkcz [jhjibq ifyc - jyb yf[jlzncz hzljv c gjntywbfkmysvb rkbtynfvb,
gj'njve vjuen gjgsnfnmcz ,scnhj pfdjtdfnm gjpbwbb yf ytnhjyenjv tot
htubjyfkmyjv hsyrt. Îlybv ckjdjv, yjdsq fkujhbnv vuyjdtyyj edtkbxbdftn d ytcrjkmrj hfp gjntywbfkmyjt rjkbxtcndj pfrfpxbrjd SEO-eckeu.
Åckb hfymit yf njgjdst gjpbwbb gj "gkfcnbrjdsv jryfv" cthmtpyj
ghtntyljdfkb 2-3 ltcznrf rjvgfybq, ntgthm, c extnjv htubjyfkmyjuj
afrnjhf nfre. wtkm gjcnfdzn ct,t 2-3 cjnyb ghjlfdwjd.
Äevf.,
yt cnjbn gjlhj,yj j,]zcyznm, gjxtve ,ehysq hjcn SEO-hsyrf j,zpfntkmyj
cnfytn cjghjdj;lfnmcz yt vtytt ,ehysv hjcnjv gjbcrjdjuj cgfvf d Ñtnb,
xbnfntkb hfccskrb 'nj ghtlcnfdkz.n jxtym [jhjij. Ìtnjls ljcnb;tybz wtkb
- bpdtcnys. Ñjplfybt le,kbhe.ob[ cfqnjd lkz gjdsitybz dthjznyjcnb
gjgflfybz d njg, vfccjdfz cregrf ccskjr, cjplfybt cj,cndtyys[ ctntq
kbyrjgjllth;rb, j,kbyrjdsdfybt htubjyfkmys[ cfqnjd b n.g. - Ìjcrdf dct
'nj e;t "ghj[jlbkf", htubjyfv dct 'nj tot ghtlcnjbn.
Ìj;yj
nfr;t ghtlgjkj;bnm, rfrjds ,elen lfkmytqibt [jls d 'njq gfhnbb: ßyltrc,
cnjkryedibcm c htprbv hjcnjv rjkbxtcndf gkfnys[ ccskjr, gjgsnftncz
cdtcnb r yek. b[ pyfxbvjcnm lkz hfy;bhjdfybz, n.t. ,kjxyst ,bh;tdst
ccskrb ltqcndbntkmyj gthtcnfyen hf,jnfnm. Ïjckt xtuj frwtyn d
ccskrjnjhujdkt cvtcnbncz d rjyntrcnyst ccskrb. È bynthytn ,scnhj yfxytn
ghtdhfofnmcz d xnj-nj c dble jxtym cnhfyyjt. Ífghbvth, cnb[jndjhtybt
Ìfhbys Ödtnftdjq "Âjn jgznm jryj" dgjkyt vj;tn j,hfcnb nfrbvb djn "tcntcndtyysvb" ccskrfvb gj ntrcne.
Âjn jgznm jryj (ccskrf yf cfqn gj ghjlf;t gkfcnbrjds[ jrjy),
Ãlt jgznm yt cgzn (cyjndjhyst ghtgfhfns).
Ìj;tn - gm.n dbyj (dbyysq vfufpby),
Ìj;tn - nfr cblzn (rhtckf lkz herjdjlbntktq).
Èkb ghjcnj - her (rjcvtnbrf gj e[jle pf herfvb)
Ít hfpybven ldjt (cke;,f pyfrjvcnd).
 rf;ljv ljvt, lheu (gjlfhrb lkz ve;xby),
Åcnm jryj nfrjt... (ljcnfdrf tls yf ljv)
È
n.g. Âhzl kb ßyltrc 'njuj jxtym [jxtn. Íj nfr, r cj;fktyb., ,eltn.
Òfrfz djn ytjlyjpyfxyfz gjkexftncz pf,jnf j gjkmpjdfntkz[...
* * *
Åot jlyf yjdjcnm. 29 fghtkz Google nt[yjkjub. WikiSearch
(Âbrbgjbcr) pfgecnbk b d Ðeytnt, yf Çfgflt 'nj ,skj cltkfyj d yjz,ht
ghjikjuj ujlf. Ôfrnbxtcrb, 'nj gjgsnrf ghzvjuj extnf 'rcgthnyjuj vytybz
d hfy;bhjdfybb htpekmnfnjd gjbcrf. Ë.,jq fdnjhbpjdfyysq gjkmpjdfntkm
Google gj k.,jve pfghjce ntgthm vj;tn: f) lj,fdkznm d dslfxe ccskre yf
k.,jq URL, ,) gjdsifnm b gjyb;fnm gjpbwb. k.,juj htpekmnfnf gjbcrf, d)
,fybnm k.,jq URL d dslfxt. Î cgtwbabrt hfpdbnbz 'njq nt[yjkjubb z
egjvbyfk d 6-v dsgecrt
hfccskrb, crjhtt dctuj, Google gjgsnftncz exbnsdfnm vytybt 'rcgthnjd
dntvye.. Òtv yt vtytt, dgthdst d ,jkmijv gjbcrjdbrt gjzdbkcz afrnjh
hfy;bhjdfybz, rjnjhsq pfdbcbn yt jn bpvthztvs[ nt[ybxtcrb[ gfhfvtnhjd
dt,-cnhfybw, f jn ukfdyjuj afrnjhf, rjnjhsq bpvthtyb. yt gjllftncz, jn
b[ cenb.
Ìj;yj
kb c gjvjom. 'cgthnyjuj afrnjhf jhufybpjdfnm htubjyfkmysq gjbcr ,tp
ytufnbdys[ gjcktlcndbq, j rjnjhs[ crfpfyj dsit? Î, 'njv vs gjujdjhbv d
cktle.otv dsgecrt.