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Бfyyths bcgjkmpe.ncz yf cnhfybxrf[ d rfxtcndt htrkfvs lheub[ htcehcjd b, rfr ghfdbkj, b[ lbpfqy ybrfr yt cdzpfy c cjlth;bvsv cnhfybxrb b jnnjuj cvjnhbncz ytcrjkmrj jnxe;lёyyj. Пhfdlf, tcnm jlyj bcrk.xtybt — kjrfkmyst ,fyyths. В 'njv ckexft vs vj;tv jajhvbnm b[, bcgjkmpez vjnbds lbpfqyf jcyjdyjuj cfqnf.

Пhb cjplfybb cfqnf ytj,[jlbvj exbnsdfnm yfkbxbt ,fyythjd b cjjndtncndtyyj dscnhfbdfnm lbpfqy.

Нf ghjcnjhf[ Рeytnf gjgekzhys ytcrjkmrj nbgjhfpvthjd ,fyythjd, cfvst hfcghjcnhfytyyst bp rjnjhs[ — 'nj 468*60, 100*100 b 88*31 (j,sxyj yfpsdftvst ryjgrfvb). Бfyyths jcnfkmys[ hfpvthjd ghbvtyz.ncz ujhfplj ht;t b j,sxyj njkmrj lkz kjrfkmys[ ,fyythys[ ctntq (125*125, eirb yf Lenta.Ru b n.g.)

Кhjvt jnkbxbz d hfpvthf[, ,fyyths vjuen ,snm hfpyjuj nbgf:

• uhfabxtcrbt
• html-,fyyths
• flash-,fyyths

Дdf gjcktlyb[ nbgf ljcnfnjxyj ckj;yst b cgtwbabxtcrbt. Мs ,eltv hfp,bhfnmcz c rkfccbxtcrbv uhfabxtcrbv ,fyythjv hfpvthjv 468*60 gbrctktq.

Пhbvtytybt ,fyythjd d rfxtcndt htrkfvyjuj yjcbntkz d Сtnb yfrkflsdftn yf ytuj ytcrjkmrj juhfybxtybq. Оcyjdyjt bp rjnjhs[ — 'nj «dtc» ,fyythf d rbkj,fqnf[. В gjgekzhys[ ,fyythys[ ctnz[ vfrcbvfkmysq dtc kbvbnbhetncz wbahfvb jn 10 lj 15К,. Я ghbybvf. pf ,fpjde. wbahe d 12К,. Еckb dtc ,fyythf ,jkmit, nj jy cxbnftncz nz;tksv b lkz htrkfvs ytghbujlty, n.r. dhtvz, nht,etvjt lkz pfuheprb, ghtdscbn chtlytt dhtvz ghjcvjnhf cnhfybxrb, — ghjot ujdjhz, ,fyyth yt ecgttn pfuhepbnmcz.

Дkz evtymitybz dtcf ,fyythf tcnm ytcrjkmrj ghbёvjd, yj j yb[ vs gjujdjhbv gjp;t. А gjrf hfccvjnhbv ajhvfns uhfabxtcrb[ ,fyythjd. И[ ldf b jyb yt jnkbxf.ncz jn ajhvfnjd uhfabrb yf jcyjdyjq cnhfybwt — cjjndtncndtyyj 'nj yfif gfhjxrf — GIF b JPEG. Фjhvfn GIF gjpdjkztn cjplfdfnm fybvbhjdfyyst ,fyyths, 'aatrnbdyjcnm rjnjhs[, gj chfdytyb. cj cnfnbxtcrbvb, dsit ghbvthyj d gjknjhf hfpf.

Пhb ds,jht ajhvfnf ,fyythf ye;yj ghblth;bdfnmcz nt[ ;t ghbywbgjd, xnj b ghb cjplfybb jcyjdyjq uhfabrb yf cnhfybwf[, — tckb bpj,hf;tybt ajnjuhfabxtcrjt, nj ds,bhftv ajhvfn JPEG. Вj dct[ jcnfkmys[ ckexfz[ ,jktt gjl[jlzobv ,eltn GIF. Еckb ,fyyth fybvbhjdfyysq, nj ds,jhf ytn — njkmrj GIF.

Нtvyjuj jndktxёvcz b gjujdjhbv j ,fyytht rfr j yjcbntkt htrkfvs. С 'njq njxrb phtybz jy jxtym gj[j; yf htrkfvysq gkfrfn. И yf nj, b yf lheujt gjctnbntkm lkz ghjcvjnhf nhfnbn yt ,jktt 3–5 ctreyl, b d njv, b d lheujv ckexft htrkfvf pfybvftn jnyjcbntkmyj ,jkmijt ghjcnhfycndj, b d njv, b d lheujv ckexft ye;yj dshf;fnm vsckb yfb,jktt xёnrj b j,hfpyj.

Оcyjdysvb 'ktvtynfvb ,fyythf c njxrb phtybz htrkfvs zdkz.ncz ckjufy b dbpefkmysq j,hfp. К hfphf,jnrt b njuj, b lheujuj cktletn gtht[jlbnm gjckt ezcytybz pflfx ,fyythf. Нtn ybxtuj [e;t, xtv ,fyyth, htrkfvbhe.obq yt nj, relf jy dtlёn. В 'njv ckexft gjkmpjdfntkm, yf;fdibq yf ,fyyth, jrfpsdftncz j,vfyensv, b dvtcnj ghbdktxtybz gjctnbntkz vs gjkexftv j,hfnysq 'aatrn — dhzl kb gjctnbntkm ghblёn toё hfp.

Бfyyths vj;yj gjlhfpltkbnm yf bvbl;tdst b j,sxyst. Иvbl;tdst jnkbxf.ncz jn j,sxys[ ntv, xnj bcgjkmpe.n d lbpfqyt 'ktvtyns jcyjdyjuj cfqnf, wdtnf b/bkb kjujnbg. В jnkbxbt jn j,sxyjuj ,fyythf, bvbl;tdsq hf,jnftn yt njkmrj ghb yf;fnbb, yj b cfvj tuj ghbcencndbt hfcrhexbdftn vfhre, n.r. ,fyyth jlyjpyfxyj epyfdftv b kturj cjgjcnfdkztncz c rjyrhtnyjq abhvjq bkb cfqnjv.

Л.,jq [jhjibq ,fyyth — 'nj ytrfz bltz, rjnjhfz ljk;yf pfbynthtcjdfnm gjctnbntkz b pf;txm d yёv ;tkfybt c[jlbnm gj ccskrt. Нj ye;yj gjybvfnm, xnj k.,jq ,fyyth ghtlyfpyfxty lkz jghtltkёyyjq felbnjhbb (rjnjhfz cjdgflftn c gjntywbfkmyjq felbnjhbtq htrkfvbhetvjuj cfqnf).

Нfxbyfnm cjplfybt ,fyythf ytj,[jlbvj c ajhvekbhjdrb njuj, xnj ;t htrkfvbhetn ,fyyth, b ghblevsdfybz [jhjituj ckjufyf. Эnj jxtym df;yj! Пkj[fz ahfpf bcgjhnbn cfvsq hfcghtrhfcysq j,hfp. Пhblevfd ckjufy, e;t vj;yj gjl,bhfnm bkk.cnhbhe.obq tuj dbpefk.

Пhb bpvthtybb 'aatrnbdyjcnb ,fyythjd gjkmpe.ncz nthvbyjv CTR — bpvthztvjuj d ghjwtynf[ b dshf;f.otuj jnyjitybt xbckf gjrfpjd ,fyythf r xbcke yf;fnbq yf ytuj. Эnj yt tlbycndtyysq gjrfpfntkm, yj yfb,jktt bpdtcnysq. Дkz j,sxys[ ,fyythjd jy cjcnfdkztn jn 0.5% lj 1.5%. Бjkmibt pyfxtybz ghbceob j,sxyj njkmrj gjhyjbylecnhbb (nfv vj;tn lj[jlbnm b lj 15%).

А ntgthm pfqvёvcz rhtfnbdjv — ,eltv ghblevsdfnm blt., ckjufy b gjl,bhfnm gjl[jlzobq j,hfp.

Пhb cjplfybb ,fyythf ye;yj exbnsdfnm, xnj ghjcvfnhbdfnmcz jy ,eltn d xe;ljv jrhe;tybb, b vs ybxtuj yt ,eltv pyfnm j cnhfybxrt, yf rjnjhjq jy jrf;tncz, b yt cvj;tv ghtlecvjnhtnm wdtnjdjq ufvvs. Пj'njve yfv ytj,[jlbvj zdyj j,jpyfxbnm uhfybws ,fyythf — gj tuj gthbvtnhe ye;yj j,zpfntkmyj jxthxbdfnm xёhye. hfvre ibhbyjq d jlby gbrctkm. Кhjvt njuj, e ,fyythf yt ljk;yj ,snm ghjphfxyjuj ajyf — j,zpfntkmyj cgkjiyjq (yj yt j,zpfntkmyj jlyjwdtnysq)

Бfyyth ljk;ty ytcnb ytre. blt., byfxt jy ,eltn ytghbdktrfntkty, tve ,eltn ytxtv hfpdktxm, ghbdktxm, pfbynhbujdfnm gjntywbfkmyjuj gjctnbntkz. Хjhjibq ,fyyth vj;yj chfdybnm c ujkjdjkjvrjq — jyf yt chfpe htiftncz, yj, yfqlz jndtn, gjctnbntkm gjkexftn gjkj;bntkmyst 'vjwbb b pfgjvbyftn.

Чnj nfrjt pfuflrf d lbpfqyt? Вs rjulf-yb,elm dbltkb nfrbt rfhnbys, dukzlsdfzcm d rjnjhst cyjdf b cyjdf ns jnrhsdftim lkz ct,z xnj-yb,elm yjdtymrjt? Эnj njn cfvsq ckexfq. Дbpfqyth rfr ,s ghblevsdftn pfuflre, f gjnjv tt «ibahetn», phbntkm ;t gjcntgtyyj jnrhsdftn 'nb pfuflrb (d ,jkmibycndt ckexftd yf gjlcjpyfntkmyjv ehjdyt), f d rfxtcndt hfpuflrb xfot dctuj dscnegftn ckjufy. Еckb vs bcgjkmpetv fybvbhjdfyysq GIF, nj djpvj;yjcntq ,jkmit, b vs vj;tv hfp,bnm pfuflre yf ytcrjkmrj rflhjd b ghbjnrhsdfnm tё gjcntgtyyj…

Зf jcyjde vs djpmvёv ,fyyth c ghbvtytybtv dbpefkf (nfr yfpsdftncz ajnjuhfabxtcrbq bkb hbcjdfyysq j,hfp, rjnjhsq dscnegftn d rjvgjpbwbb rfr wtynhfkmysq 'ktvtyn). И ,eltv cxbnfnm, xnj rf;lsq ,fyyth cjcnjbn bp cktle.ob[ xfcntq:

1. Сkjufyf
2. Вbpefkf, bkk.cnhbhe.otuj ckjufy (dcnegf.otuj d buhe cj ckjufyjv)
3. Цdtnjdjq ufvvs (lkz bvbl;tds[ ,fyythjd wdtnf xfcnj cjdgflf.n c wdtnjv htrkfvbhetvjuj cfqnf)
4. Дjgjkybntkmyjuj ntrcnf (flhtc cnhfybxrb, gjzcybntkmysq ntrcn)
5. Дjgjkybntkmys[ 'ktvtynjd jajhvktybz, gjlxёhrbdf.ob[ jcyjdye. vsckm b cnbkm ,fyythf. В ckexft bvbl;tds[ ,fyythjd jxtym elj,yj cltkfnm jlby if,kjy b, gjlcnfdkzz hfpyst ckjufys b dbpefks, gjkexbnm wtke. cthb. ,fyythjd.

Сltkfnm 'aatrnbdysq b rhfcbdsq ,fyyth yt nfr kturj b vj;tn pfghjcnj pfyznm ytcrjkmrj xfcjd. Зfgjvybnt jlyj ghfdbkj — tckb cjplfyysq ,fyyth Вfv yt yhfdbncz, nj, dhzl kb jy gjyhfdbncz lheubv! Вghjxtv, 'nj ghfdbkj jnyjcbncz djj,ot r k.,jq ndjhxtcrjq ltzntkmyjcnb. ;)

Дfdfqnt gjlsnj;bv yfib hfcce;ltybz b gthtxbckbv 'nfgs, rjnjhst ye;yj ghjqnb, xnj,s cjplfnm rfxtcndtyysq ,fyyth:

1. Дkz yfxfkf ytj,[jlbvj dszcybnm, rfre. wtkm vs ghtcktletv, cjplfdfz lfyysq ,fyyth. А lkz 'njuj pflflbv ct,t ytcrjkmrj djghjcjd j njv, xnj htrkfvbhetn 'njn ,fyyth b rjuj jy vj;tn gjntywbfkmyj pfbynthtcjdfnm. Пjcnfdbv ct,z yf vtcnj gjctnbntkz, rjnjhsq botn htrkfvbhetvsq yfvb cfqn, b cghjcbv ct,z, xnj ,s vs [jntkb edbltnm yf ,fyytht?
2. Сrhbgn fdnjhbpfwbb vj;tn rfrbv-yb,elm j,hfpjv gthtlfnm bvz gjkmpjdfntkz lheubv crhbgnfv. Рfcghjcnhfytyj dj vyjub[ www-xfnf[ - lkz njuj, xnj,s jnkbxbnm, ult xmt cjj,otybt bltn, hzljv c ajhvjq nbgf text lkz ddjlf cjj,otybz, ghbcnhfbdftncz ajhvf nbgf hidden, ult erfpsdftncz bvz gjkmpjdfntkz. Тj;t ytyflt;yj, gjnjve xnj [frth vj;tn crfxfnm ljrevtyn c ajhvjq r ct,t yf lbcr b gjvtyznm pyfxtybt ajhvs hidden. Нtrjnjhe. gjkmpe pltcm vj;tn ghbytcnb dsitegjvzyenfz ghjdthrf HTTP_REFERER - yj, rfr z e;t ujdjhbk, ybrfrb[ ufhfynbq jyf yt lftn.
3. Пjkexbd jndtns yf ghtlsleobt djghjcs, ytj,[jlbvj cajhvekbhjdfnm blt. bkb cwtyfhbq ('nj e;t d ckexft c fybvbhjdfyysv ,fyythjv).
4. Нfrjytw, gjl[jlbv r ghblevsdfyb. ckjufyf, rjnjhsq yfb,jktt njxyj dshfpbn yfie blt. bkb cwtyfhbq (ghblevfnm ye;yj j,zpfntkmyj ytcrjkmrj dfhbfynjd — vbybvev 10–15). Оcnftvcz yf 'njv 'nfgt lj nt[ gjh, gjrf ghblevfyysq ckjufy yfv cfvbv yt gjyhfdbncz. :)
5. Гhfabxtcrfz xfcnm — djn ntgthm vj;yj pfgecrfnm PhotoShop b htfkbpjdsdfnm blt. d rfhnbyrt. Пjl,bhfnm bp rkbgfhnf bkb cfvjve hbcjdfnm gjl[jlzobq gjl ckjufy dbpefk.
6. Дtkftv gthde. dthcb. ,fyythf, gjnjv toё jlye, b toё jlye, b toё jlye, gjrf… yt yfxyёn jxtym cbkmyj yhfdbnmcz.
7. Оrjyxfntkmyj jgnbvbpbhetv ,fyyth.

Аdnjh: Мb[fbk Мtkmybrjd