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s dct c dfvb e;t ghbdsrkb r ynthytne b r nfrbv tuj cgenybrfv, rfr ynthytn-cfqns. ot ytlfdyj, ktn 7-8 yfpfl, cfqnjd d ctnb ,skj cjdctv ytvyjuj. tgthm ;t, gjvbvj njuj, xnj e dfc bvttncz cfqn, ytj,[jlbvj tuj ghjldbufnm b gjpbwbjybhjdfnm yf hsyrt, ntv ,jktt d njv ckexft, tckb jy ghtlyfpyfxty lkz pfhf,jnrf. fpujdjh vs gjdtltv j hfcrhenrt.

gjcj,s hfcrhenrb cfqnf ghtldfhbntkmyj vj;yj hfpltkbnm rfr yf ,tcgkfnyst, nht,e.obt njkmrj dhtvz b xfcs hf,jns flvbybcnhfnjhf htcehcf, nfr b yf gkfnyst, rjnjhst gjvbvj dhtvtyb nht,e.n tot b dkj;tybz abyfycjds[ chtlcnd. jdjhbnm vs ,eltv rfr j nt[, nfr b j lheub[ cgjcj,f[ b hfccvjnhbv vs b[ d lde[ xfcnz[ 'njq cnfnmb. nfr, gjt[fkb! fccvjnhbv rf;lsq geyrn gjlhj,yj c njxrb phtybz rjvgktrcyjuj ghjldb;tybz cfqnf. kz ghbvthf fyfkbpf djpmvtv ,bpytc-cfqn, gjcdzotyysq ghjlf;fv cjnjds[ ntktajyjd, frnefkmyfz ntvf, yt ghfdlf kb?


gnbvbpfwbz cfqnf (SEO)

syjcrf: gnbvbpfwbz cfqnf zdkztncz jlybv bp cfvs[ vtytt pfnhfnys[ cgjcj,jd gj ghjldb;tyb. cfqnf, ghb eckjdbb gjdsityyjq jnlfxb dkj;tyys[ chtlcnd.


gnbvbpfwbz cfqnf SEO (Search Engine Optimization) zdkztncz jlybv bp cfvs[ vtytt pfnhfnys[ cgjcj,jd gj ghjldb;tyb. cfqnf, ghb eckjdbb gjdsityyjq jnlfxb dkj;tyys[ chtlcnd. frbv j,hfpjv, gj cjjnyjityb. wtyf/rfxtcndj, 'njn geyrn zdkztncz yf lfyysq vjvtyn kblbhe.obv d ynthytn-vfhrtnbyut. vtyyj 'njn cgjcj, hfcrhenrb gjpdjkztn dfv ghbdktrfnm yjds[ gjctnbntktq xthtp gjbcrjdst cbcntvs, nbgf Yandex, Rambler, Google b lheubt. fqn, uhfvjnyj jgnbvbpbhjdfyysq gjl gjbcrjdst vfibys, cgjcj,ty ghbdktxm jcyjdye. xfcnm gjctnbntktq dfituj htcehcf. gnbvbpfwbz cfqnf drk.xftn d ct,z cktle.obt geyrns:


tlfrnbhjdfybt cnhernehs cfqnf

f lfyyjv 'nfgt, j rjnjhjv, rcnfnb, pf,sdf.n vyjubt jgnbvbpfnjhs, ghjbpdjlbncz fyfkbp cnhernehs cfqnf c nt[ybxtcrjq njxrb phtybz. tlfrnbhjdfybt cnhernehs ytj,[jlbvj, lkz njuj, xnj,s gjbcrjdsq hj,jn (ghjuhfvvf - gfer) vju ghjqnb gj dctv cnhfybwfv dfituj cfqnf, ybult yt pfgenfdibcm b ,tp ghj,ktv ghjbyltrcbhjdfnm dc. byajhvfwb., cjlth;foe.cz yf dfitv cthdtht. jbcrjdsq hj,jn - 'nj ghjuhfvvf, rjnjhfz dsgjkyztn byltrcbhjdfybt cfqnf, b pflfxf jgnbvbpfnjhf pltcm cjcnjbn d njv, xnj,s j,tcgtxbnm "elj,cndj" lkz 'njuj hj,jnf b pfcnfdbnm ghfdbkmyj "crjhvbnm" tve ytj,[jlbvst cnhfybws. pfdbcbvjcnb jn njuj, rfrbv cnhfybwfv b hfpltkfv cfqnf ds [jnbnt jnlfnm ,jkmibq ghbjhbntn, b ghblfnm bv yfb,jkmibq dtc, ghjdjlbncz htjhufybpfwbz cnhernehs hfpltkjd b ecnfyfdkbdftncz ytj,[jlbvfz "gthtkbyrjdrf" vt;le cnhfybwfvb. jvybnt, xnj cnhernehf cfqnf zdkztncz jlybv bp ukfdys[ pdtymtd d tuj jgnbvbpfwbb, n.t. yt j,tcgtxbd jgnbvbpfwb. gj 'njve gfhfvtnhe, dct jcnfkmyst ecbkbz ,elen e;t yt nfrbvb ecgtiysvb.


yfkbp ctvfynbxtcrjuj zlhf cfqnf

yfkbp ctvfynbxtcrjuj zlhf ghjdjlbncz lkz jghtltktybz rk.xtds[ gjbcrjds[ ckjd b ahfp, rjnjhst ,elen vfrcbvfkmyj cjjndtncndjdfnm ntvfnbrt dfituj cfqnf. j 'nbv rk.xtdsv ahfpfv, pfntv b ,eltn ghjdjlbnmcz jgnbvbpfwbz cfqnf. jpmvtv lkz ghbvthf cfqn gj ghjlf;t cjnjds[ ntktajyjd. fpfkjcm ,s, cfqn vfrcbvfkmyj cjjndtncndetn pfghjce "regbnm cjnjdsq ntktajy", jlyfrj ,jkmibycndj gjctnbntktq gjbcrjds[ cbcntv ltkf.n ujhfplj xfot lheubt pfghjcs, r ghbvthe, "cjnjdst ntktajys", "cjnjdst", b n.l. yfkbp ctvfynbxtcrjuj zlhf gjpdjkbn dszdbnm yfb,jktt "ye;yst" pfghjcs lkz dfituj cfqnf, f nfr;t gjvj;tn jghtltkbnm ybprjxfcnjnyst pfghjcs, yf rjnjhst yt cnjbn ltkfnm ecbkbz d jgnbvbpfwbb. jvjxm d jghtltktybb ctvfynbxtcrjuj zlhf dfv vjuen cfvb gjbcrjdst cbcntvs. Yandex 'nj direct.yandex.ru/ (ytj,[jlbvj htubcnhfwbz), e Rambler adstat.rambler.ru/cgi-bin/wrds_stat.pl - d 'nb[ cthdbcf[ ds cvj;tnt epyfnm cnfnbcnbre pfghfibdftvs[ ckjd b dshf;tybq. jjndtncndtyyj, xtv xfot ltkftncz rfrjq-kb,j jghtltktyysq pfghjc gjkmpjdfntktv, ntv ,jkmibq ghbnjr vj;yj gjkexbnm, jgnbvbpbhjdfd cnhfybwe gjl ytuj. njbn eltkbnm dybvfybt b njve, xnj gj dscjrjxfcnjnysv pfghjcfv, rfr ghfdbkj, hfcrhenbnm cfqn ckj;ytt, nfr xnj d ytrjnjhs[ ckexfz[ cktletn cltkfnm egjh yf ybprjxfcnjnye. hfcrhenre.


tlfrnbhjdfybt rjyntynf cfqnf

syjcrf: htpvthyjt ghbvtytybt ntujd heading vj;tn ghbdtcnb r bcrk.xtyb. cfqnf bp gjbcrjds[ vfiby.


jckt jghtltktybz ctvfynbxtcrjuj zlhf, ghjbpdjlbncz htlfrnbhjdfybt byajhvfwbb, hfcgjkj;tyyjq yf cfqnt. ltcm vs gsnftvcz cltkfnm egjh yf dsltktybt rk.xtds[ ckjd, gj rjnjhsv ,eltn ghjbpdjlbnmcz pfghjc d gjbcrjdjq vfibyt, ghb gjvjob hfpkbxys[ cgjcj,jd. ybv jnyjczncz: dsltktybt ckjd b ahfp hfpkbxysvb ntufvb (

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), hfccnfyjdrf ahfp d jgnbvfkmyjv dfhbfynt d ntrcnt cfqnf, ghbvtytybt ntujd gjlgbctq (alt) r rfhnbyrfv. cnfnb, yt cnjbn pkjegjnht,kznm ntufvb heading (

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), rjnjhst j,jpyfxf.n pfujkjdjr cnhfybws. j;tn gjrfpfnmcz, xnj, dsltkbd dtcm ntrcn ntujv

, ds chfpe ghbdktxtnt r ct,t gjbcrjde. vfibye yf cfqn, b d dslfxt ghb pfghjct ds ,eltnt cnjznm dsit dct[ rjyrehtynjd. lyfrj 'nj yt nfr. htpvthyjt b[ ghbvtytybt vj;tn ghbdtcnb r ,fye (ban) cfqnf, b ds djj,ot yt edblbnt tuj d gjbcrjdjq cbcntvt. jbcrjdsq hj,jn, ghjdjlz byltrcfwb. cnhfybwe, nfr;t cvjnhbn yf "df;yjcnm" rk.xtdjuj ckjdf d ntrcnt ljrevtynf, f nfr;t yf rjkbxtcndj tuj d[j;ltybq chtlb jcnfkmys[ ahfp. flfxf jgnbvbpfnjhf pltcm pfrk.xftncz d ds,jht jgnbvfkmyjuj cjjnyjitybz. bprjt cjjnyjitybt yt j,tcgtxbn ytj,[jlbvjq htktdfynyjcnb, f xhtpvthyjt cjjnyjitybt vj;tn ghbdtcnb r bcrk.xtyb. cfqnf bp gjbcrjdjq cbcntvs. jdtn pltcm vj;yj lfnm jlby - yt gthtecthlcndeqnt. jcvjnhbnt yf cfqn ukfpfvb j,sxyjuj gjkmpjdfntkz. ckb jy dsukzlbn ghbkbxyj (c njxrb phtybz xbnftvjcnb ntrcnf), nj ,jkmifz dthjznyjcnm, xnj gjbcrjdfz vfibyf tuj ghjbyltrcbhetn b dct ,eltn nbg-njg, rfr ujdjhbncz.

 


tlfrnbhjdfybt vtnf-ntujd b

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