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АБРАКАДАБРА (Тоже самое но в читаемом виде)
Дj yfcnjzotuj dhtvtyb ,jkmibycndj ecbkbq, yfghfdktyys[ yf gjbcrjde. jgnbvbpfwb. cfqnjd ghb[jlbkjcm yf B2C (business to customer). Оlyfrj, nfr rfr rjvvthcfyns, hf,jnf.obt gj ghbywbge «Бbpytc – ,bpytce» hfcgjpyf.n gjntywbfkmyst djpvj;yjcnb gjbcrf gfhnythjd xthtp Иynthytn, vyjubt pfbynthtcjdfkbcm B2B (Business to Business) cnhfntubzvb gjbcrjdjq jgnbvbpfwbb.
Дkz njuj xnj,s ,snm ecgtiysv, ytj,[jlbvj ghjzcybnm lkz ct,z df;ytqibt hfpkbxbz vt;le B2C b B2B gjbcrjdjq jgnbvbpfwbtq.
Рfpkbxbt d wtkz[
Оrjyxfntkmyfz wtkm vfhrtnbyuf rfr B2C, nfr b B2B – jhufybpfwbz ghjlf; gj'njve wtkm cnhfntubb gjbcrjdjq jgnbvbpfwbb B2B yt vj;tn jnkbxfnmcz jn B2C. Цtkb gjbcrjdjq jgnbvbpfwbb d chtlt B2C j,sxyj pfrk.xf.ncz d cjplfybb ctntds[ ghjlf; ghb gthdjv (b tlbycndtyyjv) gjctotybb cfqnf. В bltfkt, k.lb, jceotcndkz.obt gjbcr, yf[jlz dscjrj hfy;bhe.obqcz cfqn d htpekmnfnf[ gjbcrf b ,scnhj gjgflfz c jcyjdyjq cnhfybws cfqnf yf cnhfybwe c ye;yjq bv byajhvfwbtq, d rjytxyjv cxtnt, blen yf cnhfybwe, ult ghb gjvjob rjhpbys njdfhjd vjuen jceotcndbnm gjregre.
Эnj, jlyfrj, ythtfkmyj lkz ,jkmibycndf rjvvthcfynjd hf,jnf.ob[ gj ghbywbge «,bpytc-,bpytce», xmz ghjlerwbz b eckeub yt vjuen ,snm ghbj,htntys d 'ktrnhjyyjq chtlt. Цtkm gjbcrjdjq jgnbvbpfwbb lkz ,jkmibycndf cfqnjd, hf,jnf.ob[ gj ghbywbge B2B pfrk.xftncz yt d vjvtynfkmys[ ghjlf;f[, f, crjhtt, dj drk.xtybb d rjhjnrbq cgbcjr ghbdbktubhjdfyys[ gjcnfdobrjd, bp rjnjhs[ d lfkmytqitv ,eltn ds,hfy jrjyxfntkmysq gjcnfdobr njdfhjd bkb eckeu.
Пhtj,hfpjdfybt gjctnbntktq d pfrfpxbrjd (gjregfntktq) lkz B2B j,sxyj ghjbc[jlbn yt d htfkmyjv dhtvtyb, nfrbv j,hfpjv, d gjbcrjdjq jgnbvbpfwbb lkz B2B, ,snm yfqltyysv – 'nj njkmrj cfvjt yfxfkj.
Пjcrjkmre ghtdhfotybt gjctnbntktq d gjregfntktq pfxfcne. zdkztncz ytghbvtybvsv d nt[yjkjubb B2B, dfit dybvfybt ljk;yj ,snm crjywtynhbhjdfyj yf njv, xnj,s ghtlcnfdbnm tve rfr vj;yj ,jkmit byajhvfwbb lkz gjcktle.otuj hfpvsiktybz.
Зfxfcne. k.lb, boeobt bcgjkybntkz xthtp Иynthytn, cfvb yt ghbybvf.n htitybt j pfrk.xtybb cltkrb, f njkmrj gjlf.n rhfnrbq fyfkbp bvt.otqcz yf cfqnf[ gjntywbfkmys[ bcgjkybntktq byajhvfwbb dsitcnjzotve herjdjlcnde. Тfrbv j,hfpjv, xtv ,jkmit byajhvfwbb lkz fyfkbpf ds ghbdtltnt yf dfitv cfqnt, ntv kexit dfif abhvf ,eltn ghtlcnfdktyf dsitcnjzotve herjdjlcnde.
Кjvgfybb, rjnjhst ghj[jlzn gthdsq ehjdtym jn,jhf, gjgflf.n dj dnjhjq rheu jnyjitybq. У,tlbntcm, xnj dfif ukfdyfz cnhfybwf bvttn nofntkmyj jnkf;tyye. cbcntve ccskjr yf lheubt xfcnb dfituj rjyntynf, rjnjhsq ,eltn cnhjbnm ljdthbt r dfitq rjvgfybb b gjvj;tn dfv gjgfcnm d cktle.obq jn,jhjxysq cgbcjr.
В ljgjkytybt r cjplfyb. rfxtcndtyyjuj rjyntynf, bcgjkmpeqnt [jhjibt ghjuhfvvs bkb crhbgns fyfkbpf gjctoftvjcnb dfituj htcehcf, rjnjhst gjvjuen dfv jwtybnm nfrbt afrnjhs rfr, lkbyyf b uke,byf ghjybryjdtybz gjkmpjdfntktq yf cfqn, dhtvz, gjnhfxtyyjt yf ne bkb bye. cnhfybwe, f nfr;t hfcntn kb rjkbxtcndj djpdhfof.ob[cz yf cfqn gjkmpjdfntktq.
Кjgbhfqnbyu lkz B2B
Тtrcn, rjnjhsq ds hfpvtoftnt yf cnhfybwt, f nfr;t gjlcnhfybxysq ntrcn, jrfpsdf.n ghbywbgbfkmyjt dkbzybt yf hfy;bhjdfybt d gjbcrjds[ vfibyf[. Оlyfrj ybult [fhfrnth ntrcnf yt zdkztncz ,jktt df;ysv, xtv d gjbcrjdjq jgnbvbpfwbb B2B. Тtrcn dt,-cnhfybws yt njkmrj ljk;ty jrfpsdfnm dkbzybt yf hfy;bhjdfybt, yj nfr;t jy ljk;ty e,t;lfnm ltkjdjuj xtkjdtrf bvtnm ltkj bvtyyj c dfitq rjvgfybtq. Еckb ds dybpe dfituj cfqnf pfybvftntcm ghjlf;tq ccskjr yf juhjvyjt rjkbxtcndj ytntvfnbxtcrb[ cfqnjd, nj, levf., 'nj yt jxtym [jhjij jnhfpbnmcz yf htgenfwbb dfituj htcehcf. Дf, rjytxyj, 'nj nfr ;t dthyj b d nt[yjkjubb B2C, yj [fhfrnth b wtkm ntrcnf B2C cthmtpyj jnkbxftncz.
Тbgbxysq gjnht,bntkmcrbq njdfh jwtybdftncz yf dt,-cfqnt gj nfrbv dtofv, rfr jcj,tyyjcnb ghjlernf, ljcnegyst wdtnf, wtyf b, djpvj;yj, yt,jkmifz htrkfvf, hfc[dfkbdf.ofz njdfh. Бbpytc-gjregrb (cltkrb) xfot dctuj dspdfys ghtljndhfotybtv hbcrf. Тjkmrj nj, xnj ds ghjcnj ghtlkfuftnt ghjlern bkb eckeue, bkb j,tcgtxbdftnt ybprbt wtys, yt jpyfxftn, xnj ds zdkztntcm kexibv htcehcjv lkz njuj, xnj,s c bvtnm c dfvb ltkj.
Пjregfntkb B2B boen ujhfplj crhegektpytt gthtl ghbyznbtv htitybz j pfrk.xtybb cltkrb. Вfif cgjcj,yjcnm dspdfnm ljdthbt b edthtyyjcnm hfpevysv b e,tlbntkmysv jgbcfybtv dfituj ghjlernf b dfitq rjvgfybb, f nfr;t dfif cgjcj,yjcnm zcyj cajhvekbhjdfnm rjvgktrc ghbywbgjd dfitq rjvgfybb – jghtltkbn, ,eltnt kb ds hfccvfnhbdfnmcz rfr gjntywbfkmysq gjcnfdobr njdfhjd bkb eckeu. Пj'njve yt njkmrj ntrcn gthdjq cnhfybws ljk;ty ,snm e,tlbntkmysv – nfrjdsv ljk;ty ,snm ntrcn rf;ljq dfitq cnhfybws.
Оlby gjkmpjdfntkm. Мyjuj gjbcrjds[ pfghjcjd.
В chtlt B2C nbgbxysq rjvvthxtcrbq wbrk jn gjbcrf lj gjregrb vj;tn cjcnfdkznm 10-20 vbyen. В vbht B2B gjregfntkmcrbq wbrk vj;tn ghjljk;fnmcz ytcrjkmrj vtczwtd bkb lf;t ktn. Эnj gjnjve, xnj gjregrb B2B jnckt;bdf.ncz b rjynhjkbhe.ncz ujhfplj ,jktt ltnfkmyj yf dct[ cnflbz[ gjregfntkmcrjuj wbrkf – b yf ghjnz;tybb 'nb[ afp jlby b njn ;t xtkjdtr vj;tn ghtlcnfdkznm vyjub[ gjkmpjdfntktq, jceotcndkz.ob[ gjbcr, n.t. gjkmpjdfntkm, vj;tn pf[jlbnm yf jlby b njn ;t cfqn, bcgjkmpez juhjvyjt rjkbxtcndj hfpkbxys[ gjbcrjds[ pfghjcjd.
В gthdjq afpt (ghb gthdjv gjbcrt) gjregfntkm botn fkmnthyfnbds, cvjnhbn, rnj ,kb;t dctuj r eljdktndjhtyb. gjnht,yjcntq. Нf ghjnz;tybb 'njq afps jy vj;tn bcgjkmpjdfnm hjlcndtyyst ckjdf, gj rjnjhsv jy ,eltn jceotcndkznm gjbcr cdzpfyys[ c bcrjvsv ghjlernjv bkb eckeujq, xnj,s cjcnfdbnm bnjujdsq cgbcjr gjntywbfkmys[ abhv, c rjnjhsvb jy ,eltn cjnhelybxfnm. Зfntv, d jwtyjxyjq cnflbb gjregfntkmcrjuj wbrkf, dybvfybt gjregfntkz gthtyjcbncz c gjbcrf gjntywbfkmys[ gjcnfdobrjd yf gjbcr cgtwbfkmys[ jcj,tyyjcntq, jnyjczob[cz r ghjlerwbb bkb eckeut rjyrhtnyjuj gjcnfdobrf, nfrbt rfr rfxtcndj, 'aatrnbdyjcnm, j,cke;bdfybt, 'hujyjvbxyjcnm b n.l. Бelen bcgjkmpjdfys hfpkbxyst gjbcrjdst nthvbys b ,elen yfqltys hfpyst cfqns – gj'njve vjuen ,snm dszdktys hfpkbxyst gjcnfdobrb, rjnjhst ,elen dsntcyznm nt[, rjnjhst ,skb dszdktys ghtldfhbntkmyj. Пjp;t d 'njv ghjwtcct, yj lj ghbyznbz htitybz j pfrk.xtybb cltkrb, gjkmpjdfntkm gjkexbn ,jktt jcyjdfntkmyst pyfybz, ytj,[jlbvst jcj,tyyjcnb b lheubt afrnjhs, dkbz.obt yf ghbyznbt htitybz. Пjcktlybq 'nfg gjbcrf ,eltn yfghfdkty yf nj, xnj,s pfrhtgbnm edthtyyjcnm gjkmpjdfntkz d cdjtv htitybb, b ghb 'njv nfr;t vjuen bcgjkmpjdfnmcz hfpkbxyst gjbcrjdst pfghjcs.
В gjbcrjdjq jgnbvbpfwbb B2B df;yj gjybvfnm gjbcrjdst nthvbys, rjnjhst ds d gthcgtrnbdt cj,bhftntcm bcgjkmpjdfnm yf hfpys[ cnflbz[ gjregfntkmcrjuj wbrkf. Еckb ds j,kflftnt [jhjibv ghtlcnfdktybtv j, 'njv, ds vj;tnt bcgjkmpjdfnm gjbcrjde. jgnbvbpfwb. lkz njuj, xnj,s ufhfynbhjdfnm, xnj dfc yt njkmrj yf[jlzn gthdjyfxfkmyj, yj nfr;t hfccvfnhbdf.n rfr gjntywbfkmyjuj gjcnfdobrf yf rf;ljq cnflbb gjregfntkmcrjuj wbrkf.
Оlby ljujdjh, vyjuj gjkmpjdfntktq
В nj dhtvz rfr ,jkmibycndj gjregjr B2C ghbdktrf.n jlyjuj xtkjdtrf, jndtncndtyyjuj pf ghbyznbt htitybz, ltkjdfz gjregrf, xfot dctuj, bcgsnsdftn dkbzybt vyjub[ cnjhjy yf ghjnz;tybb dctuj gjregfntkmcrjuj wbrkf, rf;lfz bp rjnjhs[ bvttn djpvj;yjcnm kturj yfqnb b jwtybnm fkmnthyfnbds pfrk.xtybz cltkrb.
Пjkmpjdfntkm-gjregfntkm [jxtn pyfnm, rfr ghjlern gjvj;tn j,ktuxbnm tuj t;tlytdyst pf,jns. Тt[ybxtcrbq jnltk pfbynthtcjdfy d njv, xnj,s e,tlbnmcz, xnj bpltkbt cjjndtncndetn ecnfyjdktyysv nht,jdfybzv. Эrjyjvbxtcrbq jnltk bynthtcetncz pyfxtybzvb NPV, IRR, chjrfvb jregftvjcnb b lheubvb 'rjyjvbxtcrbvb gjrfpfntkzvb. Кjvgfybz nfr;t vj;tn yfyznm gjvjoybrf, bkb «cjdtnxbrf», rjnjhsq ,eltn gjvjufnm tq c ghjwtccjv ghbyznbz htitybz.
Сtujlyz rf;lfz bp 'nb[ cnjhjy bvttn djpvj;yjcnm ,scnhj b kturj ghjbpdtcnb gjbcr fkmnthyfnbd gjregrb b htrjvtylfwbq jgsnys[ k.ltq dctuj ytcrjkmrbvb yf;fnbzvb ryjgjr vsib – b dct 'nj ghb gjvjob hfpkbxys[ gjbcrjds[ pfghjcjd.
Хjhjifz gjbcrjdfz jgnbvbpfwbz B2B hfccvfnhbdftn gjnht,yjcnb d byajhvfwbb hfpkbxys[ jnltkjd, dkbz.ob[ yf ghbyznbt htitybz, b jgnbvbpfwbz jceotcndkztncz gjl hfpkbxyst gjbcrjdst pfghjcs, rjnjhst jyb ghtlgjxbnf.n bcgjkmpjdfnm, n.t. ytj,[jlbvj cjplfnm cnhfybws, jceotcndkz.obt rfxtcndtyye. rjvveybrfwb. c hfpkbxysvb, dkbz.obvb yf htpekmnfn, k.lmvb.
Бjktt ckj;yfz cnhfntubz rk.xtds[ ckjd
Пjkmpjdfntkb B2C xfcnj bcgjkmpe.n [jhjij bpdtcnyst yfpdfybz ,htyljd. Мyjubt e;t bvt.n ujnjdjt ghtlcnfdktybt j njv, xnj jyb [jnzn regbnm; jyb ghjcnj [jnzn yfqnb yfbkexibq htcehc lkz 'njuj. Кjulf gjkmpjdfntkb B2C jceotcndkz.n gjbcr gj hjlcndtyysv nthvbyfv, 'nb nthvbys j,sxyj yt cnjkm cbkmyj jnkbxf.ncz lheu jn lheuf. (Чtkjdtr, boeobq rkfdbfnehe, ,eltn, crjhtt dctuj, bcgjkmpjdfnm bvtyyj 'nj ckjdj d cdjtv gjbcrjdjv pfghjct).
Пjbcrjdfz jgnbvbpfwbz B2B ghtlcnfdkztn cj,jq yfvyjuj ,jktt ckj;ysq ghjwtcc. Чtkjdtr, rjnjhsq botn j,hf,jnre lthtdzyys[ bpltkbq, vj;tn bcrfnm «lthtdzyye. j,hf,jnre», «rjydtqthyst cbcntvs», «rjydtqthyst nt[yjkjubb», «cbcntvs byntuhfwbb», «cbcntvs eghfdktybz crkflfvb», bkb l.;bye lheub[, cdzpfyys[ c 'nbvb, bkb f,cjk.nyj jcj,tyys[ gjbcrjds[ nthvbyjd. Дfktt, bvttncz hfpkbxbt d njv, rfr yfpsdfnm jghtltktyyst dtob. Вjpmvtv, yfghbvth, SEO. Еckb z boe cgtwbfkbcnjd gj SEO lkz B2B. Чnj z ,ele ddjlbnm d gjbcrjde. ajhve? SEO B2B bkb B2B gjbcrjdfz jgnbvbpfwbz, bkb jgnbvbpfwbz «,bpytc-,bpytce», bkb gjbcrjdfz jgnbvbpfwbz BtoB, bkb tot rfre.-yb,elm rjv,byfwb.? Вs gjybvftnt, xnj gjkexbnt hfpkbxyst htpekmnfns gjbcrf lkz rf;ljuj bp 'nb[ pfghjcjd.
Пjkmpjdfntkb vjuen bcgjkmpjdfnm ghjvsiktyyst bkb hjlcndtyyst nthvbys. Тfr;t gjkmpjdfntkb B2B xfcnj gjkmpe.ncz gjbcrjdsvb nthvbyfvb, cajrecbhjdfyysvb yf ytj,[jlbvjcnb bkb ghj,ktvt crjhtt, xtv yf bpltkbb bkb htitybb. Дj,fdmnt r 'njve vyjujxbcktyyst gjbcrjdst ctccbb yf ghjnz;tybb dctuj gjregfntkmcrjuj wbrkf, juhjvyjt rjkbxtcndj cnjhjy, rjnjhst gjntywbfkmyj dkbz.n yf cltkre. Нtj,[jlbvj exbnsdfnm, xnj ckj;yjcnm cnhfntubb rk.xtds[ ckjd gjbcrjdjq jgnbvbpfwbb d lfyyjv ckexft hfcntn gj 'rcgjytynt – b 'nj vj;tn bvtnm juhjvyjt dkbzybt yf jcyjdyst cnhfybws b fh[bntrnehe cfqnf wtkbrjv.
Зyfqnt, gjl rfrbt gjbcrjdbrb kexit jgnbvbpbhjdfnm cfqn
Л.lb bcgjkmpe.n hfpkbxyst gjbcrjdst vfibys, b hfpkbxyst gjbcrjdst vfibys bcgjkmpe.n hfpkbxyst fkujhbnvs lkz byltrcbhjdfybz rjyntynf b hfy;bhjdfybz htpekmnfnjd gjbcrf. Еckb ds [jnbnt, xnj,s cnhfybwf bvtkf ,jktt dscjrbq htqnbyu d Yandex, ds ,eltnt jgnbvbpbhjdfnm tt ytcrjkmrj gj-lheujve, yt;tkb ds ,s nj ;t cfvjt cnfkb ,s ltkfnm lkz Google.
Оxtym df;yj pyfnm, rfrbt gjbcrjdst vfibys ds cj,bhftntcm bcgjkmpjdfnm d gthcgtrnbdt b rfr jgnbvbpbhjdfnm ctntdjq rjyntyn lkz 'nb[ gjbcrjds[ vfiby. В yfib[ SEO rehcf[ vs ghbdjlbv hfpkbxbz d gjbcrjdjq jgnbvbpfwbb lkz jcyjdys[ gjbcrjds[ vfiby, gjgekzhys[ d Рjccbb. Оlyfrj tckb e dfc ytn dtcrb[ ghbxby gjcnegfnm byfxt, jgnbvbpbheqntcm gjl Google. В 'njv ckexft, ds ,eltnt ytgkj[j jgnbvbpbhjdfys b gjl Yandex, Rambler b lh.
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