|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïhtlcnfdkztv gthtdjl cnfnmb «Òhelyfz k.,jdm r gjbcre Microsoft» ukfdyjuj htlfrnjhf SearchEngineLand.com Ä'yyb Ñfkkbdfyf. Ë.,jdm Ñfkkbdfyf r gjbcrjdsv ghjtrnfv Microsoft jrfpfkfcm «nhelyjq» jnnjuj, xnj cjandthyfz rjhgjhfwbz pfybvftncz gjbcrjv bp ytdthys[ gj,e;ltybq, cjdthiftn jib,rb b yt lj,bdftncz ;tkftvs[ htpekmnfnjd. Â cdjtv vfnthbfkt bpdtcnysq gjbcrjdsq fyfkbnbr j,hbcjdsdftn cdj. njxre phtybz yf nj, xnj cnjbn b xnj yt cnjbn ltkfnm Microsoft, xnj,s ghtecgtnm d gjbcrjdjq ujyrt c Google.
Õjnz, gj Ñfkkbdfye, Microsoft d gjbcrt ltkftn dc¸ yt nfr, 'nf rjhgjhfwbz zdkztncz jlybv bp ukfdys[ uthjtd ije «,jhm,f pf gjbcr» yf fvthbrfycrjv bynthytn-hsyrt. Â ghjikjv ujle vbh cktlbk pf gthbgtnbzvb cltkrb gj ghbj,htntyb. gjbcrjdjq cbcntvs Yahoo. Ít nfr lfdyj Google gjlrk.xfk cdjt pfrjyjlfntkmyjt kj,,b lkz ,jhm,s ghjnbd «vjyjgjkbpvf» Microsoft, rjnjhfz gsnfkfcm ghbj,ofnm gjkmpjdfntktq Winodows r cdjtve gjbcre. Áerdfkmyj yf lyz[ hjccbqcrfz ghtccf jcdtnbkf njn afrn, xnj ctvtqysq abkmnh Microsoft ,kjrbhetn ljcneg r google.com
Íf lfyysq vjvtyn e Microsoft nhb gjbcrjds[ ,htylf – cfvsq cnfhsq, MSN.com, yfb,jktt frnbdysq d gjcktlybt ujls Live Search, f nfr;t Kumo, rjnjhsq ljk;ty ,snm pfgeoty d yfxfkt b.yz. Ñnfnmz Ñfkkbdfyf gjvj;tn hfpj,hfnmcz d bcnjhbb gjbcrjdjq djqys Microsoft pf gjkmpjdfntkz b ghjnbd Google, b, rhjvt njuj, jyf lftn j,ott ghtlcnfdktybt j, frnefkmys[ b lkz Ðeytnf pfrjyjvthyjcnz[ hfpdbnbz gjbcrjdjuj ,bpytcf, j dsbuhsiys[ b ytelfxys[ cnhfntubz[, j dfhbfynf[ jnyjitybz r ltymufv, nt[yjkjubzv b gjkmpjdfntkzv. Â b.yt 2008 ujlf z dscnegfk d Microsoft yf vthjghbznbb, jhufybpjdfyyjv lkz xktyjd uheggs Webmaster Tools, f nfr;t lkz dct[, rjuj bynthtcetn gjbcr. Ìjz htxm yfpsdfkfcm «Òhelyfz k.,jdm r gjbcre Microsoft», b z j,j,obk hfpyjj,hfpyst ghbxbys njuj, gjxtve Microsoft ybrfr yt vj;tn cltkfnm hsdjr dgthtl yf 'njv hsyrt. Êk.xtdfz gjcskrf cjcnjzkf d cktle.otv: rjvgfybz Microsoft yt bvttn ecgt[f d gjbcrt gjnjve, xnj cvjnhbn yf ytuj rfr yf j,zpfkjdre, pflfxe, rjnjhe. tq yflj dsgjkybnm, f yt rfr yf ytxnj, xnj tq ltqcndbntkmyj [jxtncz cltkfnm.
Íj d cfvjv yfxfkt vyt [jntkjcm ,s crfpfnm: d Microsoft tcnm k.lb, rjnjhst ltqcndbntkmyj k.,zn gjbcr – jcj,tyyj 'nj jnyjcbncz r ntv, rnj exfcndetn d hfphf,jnrt gjbcrjds[ ghjlernjd. ß jxtym [jxe, xnj,s jyb lj,bkbcm ecgt[f. Google ye;ty ghjnbdjdtc yf gjbcrjdjv hsyrt, b Microsoft vj;tn tuj j,tcgtxbnm. Íj, r cj;fktyb., xedcndetncz, xnj k.lb d Microsoft, rjnjhst jxtym cnfhf.ncz ghtecgtnm d gjbcrt, dtljvs rjhgjhfnbdyjq rekmnehjq, djcghbybvf.otq gjbcr b djj,ot Èynthytn rfr ytxnj dnjhjcntgtyyjt.
Ýnj j,hfotybt r Microsoft pfdthiftn nhbkjub., rjnjhe. z yfgbcfk d 'njv ujle j njv, relf ldb;encz dtleobt gjbcrjdbrb. Äkz nt[, rnj [jxtn kexit gjyznm cjgthybrjd Microsoft, htrjvtyle. ghjxtcnm gthdst ldt xfcnb: «Yahoo The Failure: Myth Versus Reality» b «The Google Hive Mind».Ãlt Áfkkvth? Ít yf gthtljdjqß gbie j gjbcrt e;t 13 ktn. Ít pyf. ybrjuj, rnj ,s ,sk j,jphtdfntktv 'njuj hsrf ljkmit, xtv z, bpexfk ,s tuj uke,;t vtyz. ß gbcfk j gjbcrt tot lj njuj, rfr Microsoft cltkfk gjbcrjdbr, lj njuj, rfr gjzdbkcz Google. Òfr xnj z dtcmvf wtyyfz abuehf lkz rjynfrnf c felbnjhbtq, pfbynthtcjdfyyjq d gjbcrt.
Îlby bp cgjcj,jd, rjnjhsv gjbcrjdbrb j,of.ncz c nfrjq felbnjhbtq, zdkz.ncz rjyathtywbb gj bynthytn-vfhrtnbyue, rjnjhst z jhufybpjdsdf. djn e;t 10 ktn. Íf ghjnz;tybb 'nb[ ktn z bvt. cxfcnmt rjynfrnbhjdfnm gj rk.xtdsv djghjcfv gjbcrf c ghtlcnfdbntkzvb dct[ dtleob[ gjbcrjds[ rjvgfybq, drk.xfz cktle.ob[ gthcjy: Áfhhb Äbkkth bp Ask.com; Ä;thhb ßyu bp Yahoo; Ýhbr Øvbln b Ñthutq Áhby bp Google.
Ó;t gjxnb xtnsht ujlf z gsnf.cm ljcnexfnmcz lj Microsoft, xnj,s gjj,ofnmcz c Ábkkjv Ãtqncjv bkb Ñnbdjv Áfkkvthjv. Átpecgtiyj. ß cdzpsdfkcz c ybvb pfljkuj lj jxthtlyjq rjyathtywbb. ß pyf., gbfhobrb Microsoft ltkfkb dc¸ djpvj;yjt. Íj rk.xtdst cjnhelybrb Microsoft yb hfpe pf 4 ujlf yt cjxkb vjb rjyathtywbb ljcnjqysvb gjctotybz.
Äf b djj,ot yb yf jlyjq bp ukfdys[ gjbcrjds[ rjyathtywbq 'nb k.lb yt gjzdkzkbcm. Ãjlfvb z yf,k.lfk, rfr jyb gjctofkb rjyathtywbb gj rjvgm.nthyjq ,tpjgfcyjcnb, hfphf,jnrt ÏÎ, abyfycjdst rjyathtywbb, ghbxtv yt njkmrj ukfdyst, yj b ,jktt vtkrbt. Íj yt cltkfkb yb jlyjq gjgsnrb ghb,kbpbnmcz r felbnjhbb gjbcrf, rjnjhfz gj b[ ckjdfv, bv nfr cbkmyj df;yf.
Íbrjulf yt pf,ele htfrwb. Áfhhb Äbkkthf, rjnjhjuj z ghbukfcbk yf rjyathtywb., xnj,s ge,kbxyj ghjbynthdm.bhjdfnm. Ýnj ,skj d 2006, Ask.com njkmrj xnj pfgecnbk yjde. dthcb. cdjtuj gjbcrjdbrf, yf rjnjhe. ,skb djpkj;tys ,jkmibt yflt;ls. Äbkkth jcvjnhtk felbnjhb. d ,jktt xtv 200 xtkjdtr d jcyjdyjv pfkt, gjdthyekcz rj vyt c elbdktyysv dbljv b cghjcbk: «Ênj dct 'nb k.lb»? «Ýnj dfib gjnht,bntkb», - jndtnbk z. È vj;yj ,skj dbltnm, rfr dc¸ nj, j xtv tve hfccrfpsdfkb d rfxtcndt f,cnhfrwbb - gjbcrjdst htrkfvjlfntkb, rjnjhst gjvjukb Google cjplfnm cdjt cjcnjzybt – jrfpsdfkjcm htfkmyjcnm., ghtdjc[jlzotq j;blfybz.
Ïjckt dscnegktybz Äbkkthf z ,tctljdfk c ytcrjkmrbvb ckeifntkzvb rjyathtywbb. È[ vytybt j, Ask.com htprj ekexibkjcm ,kfujlfhz njve, xnj ukfdf rjvgfybb, ktutylf, yfitk dhtvz ghbqnb b gjj,ofnmcz c ybvb. Ïjzdktybt rjuj-nj dhjlt Äbkkthf – bkb Øvblnf, bkb Áhbyf, bkb ßyuf – pyfxbn jxtym vyjuj lkz bynthytn-vfhrtnjkjujd, rjnjhst dc¸ tot ,jh.ncz pf ,.l;tns b edf;tybt r cdjtq hf,jnt. Ýnj pfcnfdkztn b[ xedcndjdfnm, xnj jyb xtuj-nj lj,bkbcm, xnj rnj-nj ghbpyfk b[ wtyyjcnm.
Ñtqxfc Áfkkvth djpukfdkztn Microsoft. ß jnxfzyyj ;tkf., xnj,s jy yfrjytw ds,hfkcz yf gjbcrjde. rjyathtywb. b gjkexbk njn jgsn, rjnjhsq gjkexbk Äbkkth. Åve yflj jndktxmcz jn ghbdsxys[ vthjghbznbq, jhufybpjdfyys[ cfvbv Microsoft bkb nt[ybxtcrb[ vthjghbznbq, ult gjbcr – gj,jxyjt yfghfdktybt, b ghbqnb d vtcnj rjywtynhfwbb njq cfvjq felbnjhbb, rjnjhfz, gj tuj ckjdfv, tuj bynthtcetn – gjbcrjds[ vfhrtnjkjujd. È vfhrtnjkjub, rfr z e;t vyjuj hfp ujdjhbk Microsoft, yfxyen b[ djcghbybvfnm ,jktt cthm¸pyj, edbltd d nfrjv exfcnbb edf;tybt r ct,t. Ïjbcrjdfz j,zpfkjdrfÒj, xnj Áfkkvth jncnftn jn dhtvtyb, gjlrhtgkztn vjt joeotybt, xnj lkz Microsoft gjbcr – 'nj «j,zpfkjdrf», «ljvfiyzz hf,jnf», rjnjhe. Microsoft cxbnftn ytj,[jlbvsv dsgjkybnm. Åckb b yf cfvjv ltkt gjbcr lkz Áfkkvthf – 'nj «k.,bvsq ,bpytc», rfr jy crfpfk BBC d jrnz,ht 2008 ujlf, 'njuj rfr-nj ytpfvtnyj.
Microsoft – 'nj ghjbpdjlbntkm jgthfwbjyys[ cbcntv b cjandthyfz rjvgfybz. Ýnb yfghfdktybz gj-ght;ytve ghbyjczn tq juhjvysq lj[jl. Íj jlyf;ls bp ybjnrelf djpybrftn Google b yfxbyftn ltkfnm [jhjibt ltymub yf gjbcrt, jlyjdhtvtyyj gsnfzcm dktpnm d ghbyflkt;foe. Microsoft j,kfcnm ÎÑ b cjanf. Ìj;yj ghzvj-nfrb cksifnm, rfr bp Ðtlvjylf ljyjcbncz cnjy: «rf;tncz, dc¸-nfrb ghbl¸ncz hfp,bhfnmcz d 'njq ntvt ghj gjbcr».
Ñhfdybnt 'nb ldf ltdbpf Microsoft b Google, rjnjhst rjvgfybb bcgjkmpe.n e;t vyjuj ktn: Google: Ïjbcr, Ðtrkfvf, Ïhbkj;tybz Microsoft: Ñjandth b Ñthdbcs
Ãlt e Microsoft gjbcr? Ïhfdbkmyj, ybult. Ífdthyjt, jy jnyjcbncz r cthdbcfv. À vj;tn, r cjane. Ít pyf., yj pyf. njxyj, xnj e Google jy yf gthdjv vtcnt. Ìj;tn, gj'njve Google d gjbcrt ecgtity?
Ïjvybnt nfr;t, xnj Google pfyzkcz gjbcrjv bpyfxfkmyj yt c wtkm. pfhf,jnfnm ltytu. Êjytxyj, Ëfhhb Ïtql; b Ñthutq Áhby [jntkb hfp,jufntnm. Íj d gthde. jxthtlm jyb cnfdbkb ct,t pflfxe gjdsitybz rfxtcndf gjbcrf. Èv bynthtcyj ,skj cltkfnm ,jktt rfxtcndtyyst gjbcrjdst cthdbcs, f gjnjv e;t gjkexbnm c yb[ lj[jl. Microsoft ;t gjktp d gjbcr yt lkz njuj, xnj,s gjvjxm rjve-nj, f lkz njuj, xnj,s gjvjxm ct,t.
Âcgjvybv ytlfdy.. wbnfne Áfkkvthf d Wall Street Journal:
Ãkfdyjt, xtuj vs [jntkb jn cltkrb c Yahoo - yf,hfnm rhbnbxtcre. vfcce yf htrkfvyjv hsyrt. Ýnj yt nt[yjkjubxtcrbq djghjc, f xbcnj vfhrtnbyujdsq. Âvtcnt vs ,s j[dfnbkb ,jkmit htrkfvjlfntktq… xnj jpyfxftn ,jkmit htktdfynyjq htrkfvs yf yfib[ cnhfybwf[. Ìs ,s ljcnbukb ,jktt dscjrjuj ehjdyz vjytnbpfwbb, gjnjve xnj ,jkmit k.ltq ,s rkbrfkj yf yfib htrkfvyst j,]zdktybz. È cfvjt ukfdyjt – djpvj;yj, d crjhjv dhtvtyb e Google djpybr ,s ljcnjqysq cjgthybr.
ß ,erdfkmyj dpls[fk, xbnfz 'nj. Ðfp pf hfpjv njgs Microsoft bvtyyj nfr jgbcsdf.n cdjq bynthtc r gjbcre – rjvgfybz [jxtn ,jkmit htrkfvys[ ltytu. Íj 'njuj ;t vyjuj rnj [jxtn. Òjkmrj gjnjve, xnj ds Microsoft, ds yt j,htxtys ghtecgtnm. Îcj,tyyj e;fcyj - xnj jyb dctv gjlhzl hfccrfpsdf.n, xnj ktpen d gjbcr njkmrj lkz njuj, xnj,s jnrecbnm xfcnm htrkfvys[ lj[jljd Google. Ýnj rfr tckb ,s Apple ghbpsdfkf gjregfnm rjvgm.nths Mac, pfzdkzz, xnj ckbirjv vyjuj ltytu nhfnbncz yf Windows PC.
Âvtcnj 'njuj Apple gsnftncz gjrfpfnm gjnht,bntkzv ghtbveotcndf cdjb[ rjvgm.nthjd. Microsoft cktljdfkj ,s gjcnjzyyj ujdjhbnm j njv, xnj jyb pfybvf.ncz gjbcrjv, xnj,s ghtljcnfdbnm gjnht,bntkzv ,jktt rfxtcndtyye. eckeue. Äf, Microsoft yt tlbyj;ls ujdjhbkf, rfr vyjuj tcnm gthcgtrnbd ekexitybz gjbcrf. Íj djn tot dscrfpsdfybt Ábkkf Ãtqncf jn 2005 ujlf:
Ìs pfybvfkbcm gjbcrjdsv ,bpytcjv lf;t hfymit, xtv Google cnfk pfvtnty. Ìs dpzkb yf ct,z j,zpfntkmcndj cjplfnm eybrfkmye. gjbcrjde. nt[yjkjub.. È tckb ds gjcvjnhbnt yf ghjlerns Microsoft Research, nj ds edblbnt, xnj vs cjdthibkb ghjhsds d tcntcndtyyjv zpsrt, fyfkbpt ljrevtynjd, gthcjyfkbpfwbb, fyfkbpt bpj,hf;tybq, gthtdjlt c zpsrf yf zpsr. Ífif ghjuhfvvf gjbcrjds[ hfphf,jnjr gjpdjkbn ghtdhfnbnm gjbcr d ytxnj nfrjt, xnj ctujlyziybq ehjdtym hfpdbnbz gjbcrjds[ nt[yjkjubq gjrf;tncz fytrljnbxysv. Ìyjubt bp gjbcrjds[ ghjlernjd ,elen dcnhjtys d yfit ÏÎ, yfghbvth, Office bkb Windows.
ß dbltk yfi ltcrnjgysq gjbcr, b, rf;tncz, dct j,pjhs j y¸v yfpdfkb tuj ,jktt rfxtcndtyysv, xtv fyfkjubxysq ghjlern Google.
Òfr xnj vs cj,bhftvcz cjhtdyjdfnmcz yf ltcrnjgt, gjnjve xnj 'nj rk.xtdfz fhtyf byyjdfwbq lkz Windows. Ìs [jnbv cjhtdyjdfnmcz, gjnjve xnj rjyrehtywbz vt;le yfvb, Yahoo b Google gjpdjkbn ghjbpdjlbnm ,jktt rfxtcndtyyst nt[yjkjubb.
Åckb ,s vs dbltkb, xnj rnj-nj ltkftn yfcnjkmrj [jhjibq gjbcr, yfcrjkmrj njkmrj djpvj;yj, b yt gjkexftn jn 'njuj ljcnjqyjuj lj[jlf, vj;tn ,snm, vs ,s yt gsnfkbcm bv pfybvfnmcz. Íj dc¸ yfj,jhjn. Ïjybvfybt kb 'nj rfhn, bkb cjplfybt dbhnefkmys[ vbhjd, bkb hfcgjpyfdfybt ljrevtynjd – gjbcr ctqxfc d 'njv jxtym ckf,. Ó yfc tcnm cjandthyst nt[yjkjubb, rjnjhst tuj gjlybven yf yjdsq ehjdtym. Âtlm gjbcr – 'nj jxtym pyfxbntkmysq ,bpytc.
Æbhysv z dsltkbk yfb,jktt df;yst yf vjq dpukzl dscrfpsdfybz – gj;fkeqcnf, Microsoft pfzdkztn, xnj yt pfyzkfcm ,s gjbcrjv, tckb ,s yt edbltkf d ytv gthcgtrnbdysq ,bpytc. Â htpekmnfnt, jyf pfyzkfcm. À xtnsht ujlf cgecnz gjckt 'nb[ dscrfpsdfybq Ãtqncf – d bynthytnjdcrjv ktnjbcxbcktybb 'nj jlyj bkb ldf gjrjktybz – vj;yj lbfuyjcnbhjdfnm, xnj Microsoft yt cvjukf ghbywbgbfkmyj ekexibnm gjbcr, rfr j,tofkf.
Ájktt njuj, Microsoft jnrfpfkfcm jn df;ys[ gjbcrjds[ ghjtrnjd, rjnjhst yt gjrfpfkb gthcgtrnbds dscjrjuj lj[jlf, nfrb[, yfghbvth, rfr ryb;ysq gjbcr.
Ífghjnbd, Google ghtdhfnbk gjbcr gj rybufv d jlyj bp ghbjhbntnys[ yfghfdktybq, nfr rfr d rjvgfybb gjybvf.n, xnj d rybuf[ tcnm vyjuj byajhvfwbb b t¸ df;yj cltkfnm ljcnegyjq lkz gjbcrf. Â ghjwtcct crfybhjdfybz rybu Google j,htk ghj,ktvs c pfrjyjlfntkmcndjv, yj yt ,hjcbk ghjtrn. Çf,fdyj, yj gjcktlybq dthlbrn gj ltke bplfntktq ghjnbd Google jpyfxftn, xnj gjbcr gj rybufv vj;tn yfxfnm ghbyjcbnm ytgkj[e. ghb,skm, f Microsoft, rjnjhfz nfr [jntkf cjcnfdbnm ljcnjqye. rjyrehtywb. Google, jcnfytncz yb c xtv.
Âjpdhfofzcm r dscrfpsdfyb. Áfkkvthf ghj Yahoo, pfvtnbv, xnj ,jkmit htrkfvjlfntktq – yt hfdyj ,jkmit htktdfynys[ j,]zdktybq, b, jnrhjdtyyj ujdjhz, ytcgjrjqyj cksifnm jn ytuj nfrbt ckjdf. Google dgjkyt vju ,s pf,hjcbnm hf,jne yfl rfxtcndjv gjbcrf b htktdfynyjcnm. htrkfvs, b crjywtynhbhjdfnmcz yf edtkbxtybb rjkbxtcndf htrkfvjlfntktq. Microsoft vj;tn cltkfnm nj ;t cfvjt. Ïjdsitybz htktdfynyjcnb 'nj yt jpyfxftn.
Ïhbxbyf cltkrb c Yahoo – 'nj crjhtt dctuj nj, xnj r Yahoo ltkftncz d ldf hfpf ,jkmit gjbcrjds[ pfghjcjd, xtv r Microsoft. Ïjbcr Yahoo bcgjkmpe.n ,jkmit k.ltq, djn xnj ghbdktrftn htrkfvjlfntktq. ×nj,s ,snm rjyrehtynjv Google, Microsoft ye;ys ,jkmit gjkmpjdfntktq gjbcrf, f yt ,jkmit htrkfvjlfntktq. Ïjbcr - 'nj yt ÏÎÎlyj bp jnkbxbq Microsoft jn Google d njv, xnj gthdst levf.n j gjbcrt rfr j ghjuhfvvyjv j,tcgtxtybb. Ïjbcrjdbr Live Search j,yjdkztncz gj pfhfytt pflfyyjq c[tvt htkbpjd, nfr ;t, rfr ghjbc[jlzn htuekzhyst fguhtqls ÏÎ. Â rjywt ltdzyjcns[ gj 'njve ghbywbge hf,jnfkb b lheubt gjbcrjdbrb, yfghbvth, Inktomi, yj jyb d ,jkmibycndt cdjtv e;t dsvthkb. Ó Google, gj[j;t, ybrfrjq c[tvs ghjuhtccf ytn. Íjdst djpvj;yjcnb pfgecrf.ncz, rfr njkmrj jrfpsdf.ncz ujnjdsvb. Êjvgfybz yt levftn j njv, ghb[jlbncz htkbp yf gthdsq rdfhnfk, bkb dnjhjq. Óxbnsdfz njn afrn, xnj bvtyyj Google ctqxfc kblth, vj;yj ghtlgjkj;bnm, xnj ghbywbg «htkbpf b fguhtqlf» lkz gjbcrf yt jxtym elfxty.
Âtlm Microsoft bpdtcnty ntv, xnj ghjbpdjlbn fguhtqls cdjtuj ghjuhfvvyjuj j,tcgtxtybz, gsnfzcm ghb gjvjob yb[ «ljdtcnb lj evf» e;t dsgeotyysq ghjlern. ß levf., vyjubt djcghbybvf.n b gjbcr d nfrjv ;t rk.xt – Microsoft ,eltn pfnsrfnm lshs, gjrf yfrjytw yt gjkexbncz nfr, rfr yflj. Ñ lheujq cnjhjys – dtlm gjbcr 'nj yt ÏÎ, f dhtvtyb e Microsoft ghfrnbxtcrb ytn. Çf,elmnt, xnj ds Microsoft; pf,elmnt j, byntuhfwbb Îlyj bp cfvs[ vjb[ cbkmys[ dgtxfnktybq j Microsoft, b rfr ;ehyfkbcnf, b rfr gjkmpjdfntkz – jyb j,zpfntkmyj [jnzn, xnj,s dct b[ ghjlerns ecbkbdfkb lheu lheuf. Äf;t tckb 'nj yt jnrhsnjt nht,jdfybt, 'nf cbythubz nj nfr, nj 'lfr ghjzdkztncz.
Âjn ghbvth. Google ltkftn Santa Tracker (cthdbc, jnckt;bdf.obq gthtvtotybz Ñfynf Êkfecf gj vbhe) d cjnhelybxtcndt c NORAD (Ñtdthjfvthbrfycrfz Êjvfylf À'hjrjcvbxtcrjq Î,jhjys). Microsoft ltkftn jndtnysq [jl, j,]zdkztn, xnj NORAD ecnfhtk ('nj yt nfr; tcnm jghtltktyyfz hfpybwf vt;le ecnfhtdfybtv b 50ktnytq nhflbwbtq jnckt;bdf.ob[ nt[yjkjubq) b ltkftn 3D dthcb. vfcnthcrjq Ñfyns. Íj lkz t¸ hf,jns ye;yf Virtual Earth 3D, rjnjhfz yt hf,jnftn yf rjvgm.nthf[ Mac. Çfntv dsrkflsdftncz cj,cndtyysq Santa Tracker jn Microsoft, rjnjhsq e vtyz yf Mac nj;t yt pfhf,jnfk.
Ñkbirjv bp,bhfntkmyj? Ïjbcrjdst ghjlerns Microsoft z yf,k.lf. ujlfvb. Ó yb[ tcnm ntyltywbz yt hf,jnfnm yjhvfkmyj d Firefox, tckb 'njn ,hfepth djj,ot d yb[ gjllth;bdftncz. Ðtrkfvjlfntkzv AdCenter ghbikjcm ;lfnm gjllth;rb Firefox ytcrjkmrj vtczwtd gjckt jabwbfkmyjuj htkbpf.
Ífghjnbd, z htlrj pfvtxf., xnj,s yf jlyb ghjlerns Google ,skf djpkj;tyf j,zpfyyjcnm ghjldbufnm lheubt. Äf, ytrbq rhjcc-ghjvjeiy tcnm, b rjkbxtcndj tuj edtkbxbdftncz. Äf, Google Toolbar ghtlkfuftn cj,cndtyysq pfrkfljxysq cthdbc, fkmnthyfnbdysq Del.icio.us. Íj d wtkjv ghjlerns Google ujhfplj ,jktt ytpfdbcbvs lheu jn lheuf.
Åckb Microsoft [jxtn ghtecgtnm d gjbcrt, z cjdtne. bv gthtcnfnm levfnm j njv, rfr gjbcr byntuhbhetncz c Windows bkb IE. (rcnfnb, jyb tuj gj-hfpyjve gsnf.ncz byntuhbhjdfnm e;t ljkuj, yj r yfcnjzotve vjvtyne cnfkj gjyznyj: nfrnbrjq lkz «e,bqcndf Google» 'nj yt ,eltn). Ïthtcnfymnt levfnm j njv, rfr dytlhbnm gjbcr d «Îabc». Ïjkmpeqntcm Mac-fvb. Ïjkmpeqntcm Firefox. ×thn djpmvb, gjkmpeqntcm Google Chrome. ß [jxe gjbcrjdsq ghjlern, rjnjhsq ecgtity cfv gj ct,t.Âsghfdmnt ,htylMicrosoft dtltn gjbcrjde. djqye ghjnbd Google. Ýnj cthm¸pyfz djqyf yf vbkkbfhls ljkkfhjd, yj bltn jyf gjl akfufvb, rjnjhst ybrnj yt epyftn. Êjvgfybz xenm kb yt 10 ktn dscnhfbdfkf ,htyl MSN njkmrj lkz njuj, xnj,s d 2005 ujle htibnm: ,htyljv-akfuvfyjv ,eltn Live. Ïhjdfk 'njuj ,htylbyuf ghbpyf.n vyjubt bpyenhb b cyfhe;b Microsoft.
Ïjvybnt vznt;yjuj bydtcnjhf Yahoo Ýhbrf Ä;trcjyf, rjnjhsq cxbnfk, xnj dct ghj,ktvs rjvgfybb vj;yj hfphtibnm ghjlf;tq t¸ Microsoft? Õjlzn cke[b jn bcnjxybrjd hfpys[ ehjdytq, xnj vtczws cgecnz gjckt yfxfkf gthtujdjhjd c Microsoft Ä;trcjy tot yb hfpe yt gjkmpjdfkcz gjbcrjdjq cbcntvjq jn Microsoft. À gjnjv htibk gjghj,jdfnm – b yt yfi¸k t¸. È 'nj – vjnbdbhjdfyysq bydtcnjh! Âjn rfr jy ujdjhbn j, 'njv eWeek:
ß yb hfpe yt gjkmpjdfkcz gjbcrjv Microsoft lj ytlfdytuj vjvtynf. ß ctk gjghj,jdfnm b[ gjbcr b dlheu jcjpyfk, xnj yt pyf., rfrjq ehk ddtcnb. ß pfi¸k yf Microsoft.com, yj nfv ,skj njkmrj jryj gjbcrf gj cfqne. Ïjnjv z dcgjvybk htrkfve rfrjuj-nj Live Search b gjghj,jdfk flhtc Livesearch.com. Ýnj ,sk cfqn c gjbcrjdsv cgfvjv. Ïjnjv z yf,hfk Live.com, yfrjytw gjgfk. Ájkmit z yt ,ele gsnfnmcz. Êjulf z [jxe djcgjkmpjdfnmcz Google bkb Yahoo, z pyf., relf blnb. Âjn nfr dc¸ ghjcnj.
Äj ctujlyziytuj lyz, rjulf z gbcfk j Live Search, z xfcnj cnfdbk d yfxfkt ckjdj Microsoft, xnj,s ytjgsnyst xbnfntkb chfpe gjyzkb, xnj 'nj gjbcrjdsq ghjlern Microsoft. Íj tckb ds levftnt, xnj MSN evth, gjlevfqnt gjkexit. Ó Microsoft ljujdjhtyyjcnm c Sun j ghjldb;tybb nek,fhf MSN, f yt nek,fhf Live Search. Êjulf z ytlfdyj ecnfyfdkbdfk Microsoft Virtual Earth 3D, ghjuhfvvf ghtlkfufkf vyt cltkfnm ljvfiytq cnhfybwtq MSN.com, f yt Live.com. Îgznm genfybwf.
Google - 'nj yt ghjcnj ,htyl, 'nj ghbdsxrf, b d jnkbxbt jn rehtybz, yt dhtlyfz. È ghjnbd nfrjuj ,htylf Gogle gjcskftn cdjq Live.com yf dthye. cvthnm – dvtcnt cj ckexfqysvb cjklfnfvb MSN, rjnjhst d 'ne htpy. dvtibdf.ncz.
Áhtyl yflj ghbdtcnb d gjhzljr, b ,scnhj. Ê cj;fktyb., ytn ybrfrb[ ghbpyfrjd njuj, xnj 'nj ckexbncz. Êjytxyj, tcnm cke[b, xnj gjzdbncz yjdsq gjbcrjdsq ,htyl Kumo. Íj jgznm ;t, cjdctv ytlfdyj ghjbpji¸k jxthtlyjq fguhtql b hfcibhtybt aeyrwbq dctuj yf,jhf Windows Live, rjnjhsq, rfr rf;tncz cj cnjhjys, Microsoft ,eltn njkrfnm dgthtl yt cvjnhz yf nj, xnj jy e;t v¸hnd.
Ñfvsq cbkmysq b eybdthcfkmysq ,htyl, rjnjhsq tcnm e Microsoft – 'nj, cj,cndtyyj, Microsoft. Ïjxtve ;t rjvgfybz bv yt djcgjkmpetncz? Microsoft bvttn ecnjqxbde. epyfdftvjcnm b ujhfplj ,jkmit ifycjd yf gj,tle, xtv Live.Ïjbcr MicrosoftÅckb e; Microsoft ltqcndbntkmyj yfcnhjty yf gj,tle d gjbcrjdjq ujyrt, gjxtve yt bcgjkmpjdfnm ghjcnjq cgjcj, htprj edtkbxbnm nhfabr? Äkz 'njuj yflj dctuj kbim e,hfnm c Microsoft.com dc¸ cjlth;bvjt, pf bcrk.xtybtv cnhjrb gjbcrf. ß lfktrj yt gthdsq, rnj nfrjt ghtlkfuftn. Ïj cnfnbcnbrt, ljvfiyzz cnhfybwf Microsoft – jlyf bp cfvs[ gjctoftvs[ d vbht. Google evelhztncz ghtlkfufnm vfcce cthdbcjd, gjcdznbd ljvfiy.. cnhfybwe wtkbrjv gjbcrjdjq cnhjrt. Microsoft nj;t vju ,s nfr.
Ïthtvtys, jghtltktyyj, ghjbc[jlzn.  vfhnt 2008 ujlf yf Microsoft.com ,skj vfktymrjt gjbcrjdjt jrjirj d cfvjv dth[ytv ghfdjv euke, rjnjhjt ghjbpdjlbkj njkmrj gjbcr gj cfqne. Ê ltrf,h. 2008 ujlf jyj cnfkj ,jkmit b yfxfkj bcrfnm gj dctve dt,e gj evjkxfyb.. Íj lj cb[ gjh jcyjdyfz xfcnm cnhfybws pfyznf uhfabrjq. Ÿ dc. yflj ds,hjcbnm. Ñltkfnm ajrec yf gjbcrjdjq ajhvt. Ífdbufwb. hfpvtcnbnm gjl ytq. Åckb [jnbnt dsbuhfnm djqye, dtlbnt t¸ jn kbwf yfb,jktt cbkmyjuj ,htylf b c yfb,jktt dsujlyjq gjpbwbb.Çf,elmnt ghj j,otgjnht,bntkmcre. htrkfveMicrosoft gjnhfnbkf vbkkbjys ljkkfhjd yf ntkthtrkfve Live Search, b 'nj yt chf,jnfkj. Ítelbdbntkmyj. ß tot ybrjulf yt dbltk, xnj,s cjhtdyjdfybt pf gjbcr dsbuhsdfkb c gjvjom. ntkthtrkfvs. Northern Light, Excite, Ask, HotBot – dct jyb gsnfkbcm b yt ghtecgtkb.
Ýnj yt bp-pf ytljcnfnrf rhtfnbdf. Ìyjubt htrkfvyst hjkbrb gjkexbkbcm ltqcndbntkmyj dtctksvb. Àutyncndf, hfphf,fnsdf.obt 'nb hjkbrb, bccktljdfkb ghj,ktvs gjbcrf b cgjcj,s ljytcnb lj gjnht,bntktq njn afrn, xnj b[ rkbtyn ujnjd b[ htibnm. Äf b cfvb gjbcrjdbrb ,skb ytgkj[b. Íj bv 'nf htrkfvf gjlyznmcz yt gjvjukf. Íjdst htrkfvyst futyncndf ghb[jlbkb, b ghtlkfufkb yjdst htrkfvyst rfvgfybb, b nj;t ybxtuj yt lj,bdfkbcm.
À xnj ;t ljk;yj ,skj chf,jnfnm? Íf vjq dpukzl, 'nj ,skb ,s gfhnythcrbt ghjuhfvvs b dbhecysq vfhrtnbyu.
Êjulf-nj rjvgfybb gkfnbkb ltymub dkfltkmwfv cfqnjd, ghjldbufdibv jghtltktyysq gjbcrjdsq ghjlern. Ìyjubt gjbcrjdbrb, drk.xfz Google d 2000 ujle – gkfnbkb dkfltkmwe cfqnf gj ytcrjkmre wtynjd pf rf;lsq gjbcrjdsq pfghjc, jnghfdktyysq bv xthtp cfqn. Ïjbcrjdsq Google AdSense – gj cenb ltkf ghjljk;ftn 'ne ghfrnbre.
Microsoft nj;t gsnftncz cltkfnm gfhnythre. Ñeotcndetn ghjuhfvvf Live Search Cashback, rjnjhfz ghtlkfuftn crblrb yf ghjlerns, ghbj,htntyyst xthtp Live Search. ß yt e,t;lty d ecgt[t 'njq ghjuhfvvs. Îyf rf;tncz ljcnfnjxyj ckj;yjq lkz gjnht,bntkz. Ê njve ;t, Microsoft cbkmyj bcgjhnbkf ct,t htgenfwb., rjulf 5 ltrf,hz 2008 ujlf ytcrjkmrj gjregfntktq rjvgm.nthjd HP yt cvjukb gjkexbnm j,tofyye. cjhjrfghjwtynye. crblre. Íj 'nj e;t xnj-nj.
Ïhjuhfvvf SearchPerks c hfplfxtq nek,fhjd – ujhfplj ,jktt ghjcnfz. Îlyfrj, rfr vyt rf;tncz, 'njuj dctuj ytljcnfnjxyj, b iev d bynthytnt ghjuhfvvs Microsoft yt gjlybvf.n.
Âbhecysq vfhrtnbyu, gj-vjtve, ujhfplj vjueotcndtyytt. Google yf ytv gjcnhjbk dc. cdj. bvgthb.. Ýnj ,sk [jhjibq ghjlern, rjnjhsq hfcghjcnhfybkcz gj dt,e cj crjhjcnm. ktcyjuj gj;fhf. Äjujdjhtyyjcnb gj hfcghjcnhfytyb. gjbcrf, rjytxyj, nj;t gjvjukb Google, yj z yt dth., xnj jyb cfvb gj ct,t «cltkfkb» Google. Ýnj ,sk yt tlbycndtyysq gjbcrjdbr, rjnjhsq bcgjkmpjdfk nfrbt cjukfitybz c wtkm. lbcnhb,ewbb. Ífghbvth, e Excite ,skf df;yfz ljujdjhtyyjcnm c Netscape, yj ljkujchjxyjq dsujls 'nj rjvgfybb yt ghbytckj.
Ê ytcxfcnm., Microsoft ckbirjv ytfrnbdyj bcgjkmpetn dbhecysq vfhrtnbyu. Çyftnt kb ds, xnj e vj,bkmyjuj Live Search tcnm jxtym rkfccyfz ghjuhfvvf hfcgjpyfdfybz ujkjcjds[ rjvfyl, gjlj,yfz njq, xnj cnjbn yf iPhone? Ìtyz 'nj ghbznyj elbdbkj yf pfrfnt vjtq rfhmths gjkmpjdfntkz vj,bkmyjuj ntktajyf gjl eghfdktybtv Windows (ctqxfc e vtyz iPhone). Îyf gjzdbkfcm d 2007 ujle, pf ujl lj njuj, rfr Google cltkfk b ibhjrj hfphtrkfvbhjdfk cdjq ujkjcjdjq gjbcr lkz iPhone.
Ñksifkb kb ds, xnj,s k.lb j,ce;lfkb gjkmpjdfntkmcrbt fyyjnfwbb r rfhnfv Live Search, rjnjhst gjzdbkbcm yt vtytt xtv pf ujl lj njuj, rfr Google cltkfk My Maps?
Ìs, rjytxyj, j,j dctv 'njv gbcfkb. Íj yf vtcnt Windows z ,s ecnhjbk yfcnjzobt ufcnhjkb lkz ghjvjeiyf nfrb[ ghjlernjd. Åplbk ,s d nehs, gj rhegysv zhvfhrfv, njhujdsv wtynhfv b lheubv vtcnfv, ult crfgkbdf.ncz «;bdst k.lb». Ïjrfpsdfk ,s bv bynthtcyst cthdbcs b jgwbb Microsoft. Êfr b dct jcnfkmyst, z dbltk htrkfvyst rfvgfybb Microsoft, d rjnjhs[ xnj-nj nfrjt ltkfkjcm lkz gjllth;rb Windows Vista d ,jhm,t ghjnbd MAC. Ít yflj htrkfvs, rjnjhfz gjrfpsdftn ije. Ïhjcnj ecnhfbdfqnt ije.Âjpvj;yjcnb lbcnhb,ewbbÊ xtcnb Microsoft, rjvgfybz pfybvftncz lbcnhb,ewbtq dcthm¸p. Îyf dcnegbkf d cltkre c HP, gjnjv c Sun, [jlzn cke[b, xnj tcnm ljujdjhtyyjcnm c Dell b xnj Microsoft pfvtybn Google d rfxtcndt gfhnythf Dell. Ít ckbirjv vyjuj elftncz Microsoft c Firefox, exbnsdfz, xnj FF ghjljk;ftn c f,cehlysv egjhcndjv yt lfdfnm ds,hfnm Microsoft gjbcrjdbrjv gj evjkxfyb.. Google, xnj ytelbdbntkmyj, yt gsnftncz gjdkbznm yf FF b bpvtybnm 'nj, ghjljk;fz jcnfdfnmcz ukfdysv bcnjxybrjv lj[jljd Mozilla Foundation.
Ïhj,ktvf cj cltkrfvb gj lbcnhb,ewbb lkz Microsoft d njv, xnj nfrbv j,hfpjv yt gjkexftncz dsnhfdbnm e k.ltq ghbdsxre r Google. Äfqnt rjve-yb,elm rjvgm.nth, rjnjhsq gj evjkxfyb. botn xthtp Microsoft, b crjhtt dctuj jy dct hfdyj ,eltn gjkmpjdfnmcz Google. ß cltkfk 'njn dsdjl bp ghb[jlzob[ vyt yf ghjnz;tybb ytcrjkmrb[ ktn gbctv xbnfntktq, rjnjhst ytljevtdf.n, xnj pf dbhec bpvtybk b[ yfcnhjqre gjbcrjdbrf gj evjkxfyb.. Îyb [jnzn dthyenmcz r Google. À rfr njkmrj jyb jnrhsdf.n tuj cnhfybwe, Google vj;tn nen ;t ghtlkj;bnm cltkfnm ct,z gjbcrjv gj evjkxfyb.. Äbcnhb,ewbz – 'nj yt gfyfwtz, [jnz ghfdbkmyj, xnj Microsoft gsnftncz tq pfybvfnmcz.
Íflt;ljq Microsoft jcnftncz Facebook. Â jrnz,ht 2008 ujlf Microsoft yfrjytw-nj ,sk lj,fdkty d rfxtcndt gjbcrjdjq jgwbb d 'ne cjwbfkmye. ctnm. Íj rfr hfccrfpfkb vyt ghtlcnfdbntkb Facebook, ,jkmibycndj gjbcrjd ghb gjvjob Microsoft ghjbpdjlzncz gj cfvjve Facebook. ß ,s yt gjcnfdbk yf nj, xnj 'nf cjwbfkmyfz ctnm cnfytn cgfcbntktv Microsoft.Ïhjlernjdjt gjcnjzycndjß e;t gjnthzk cx¸n rjkbxtcnde htlbpfqyjd gjbcrjd Microsoft. Ðtlbpfqys vtyz ythdbhe.n. Ýnj dc¸ hfdyj xnj gthtcnfdkznm cnekmz yf gfke,t Òbnfybrf. Êjulf Àkmnfdbcnf yfxbyfkf cdjt gjuhe;tybt d ytbpdtcnyjcnm, jyf cvtybkf lbpfqy itcnm hfp pf 18 vtczwtd. Ýnj yt gjvjukj.
×nj rfcftncz Google, pf gjcktlybt ldf ujlf jy lj,fdbk ,jkmit yjds[ 'ktvtynjd, xtv z hfymit djj,ot dbltk. Îlyfrj, jyb yt ,hjcfkbcm d ukfpf. Ïjkmpjdfntk. yt ghb[jlbkjcm elbdkznmcz – jq, xnj 'nj c Google? (pfvtnyjt bcrk.xtybt – SearchWiki, yj vfccjds[ ghjntcnjd b jnnjrf gjkmpjdfntktq jyf yt dspdfkf). Ó Microsoft vtymit gjkmpjdfntktq, gj'njve jyf vj;tn gjpdjkbnm ct,t ,jktt hbcrjdfyyst ltqcndbz – yj yt xhtpvthyj hbcrjdfyyst b yt juhfybxbdf.obtcz ntv, xnj,s gjcnjzyyj ghj,jdfnm xnj-nj yjdjt. Êflhjdjt gjcnjzycndjÅckb ujdjhbnm j njv, xnj Microsoft dtltn djqye, nj bp-pf ckbirjv xfcnjq cvtys utythfkjd jyf njhvjpbn, rfr njkmrj yf,thtn crjhjcnm. Êf;lst 18 vtczwtd bkb jrjkj njuj gjzdkztncz yjdsq rflh. Ìtyz entiftn [jnz ,s nj, xnj Ñfnz Ífltkf lj cb[ gjh yt jncnhfytyf – jyf ghbikf d cthtlbyt 2007 ujlf, xnj,s herjdjlbnm hfphf,jnrjq. Íj d cthtlbyt 2008 ujlf ,sk edjkty njg-vtytl;th Êtdby Ä;jycjy. Èp vfhrtnbyuf Live Search eitk Áh'l Ãjkl,thu, xnj ,tcgjrjbn. Ífqv ljrnjhf Êb Ëe, e rjnjhjuj tcnm [jhjibq jgsn d Yahoo!, hfletn, yj tve ghbl¸ncz ltkfnm hf,jne, ckbirjv jnkbxf.oe.cz jn tuj j,zpfyyjcntq d Yahoo. Ìs e;t dbltkb, rfr Ñnbd Áthrjdbw, gjbcrjdsq dtnthfy c juhjvysvb pfckeufvb, ghbi¸k b ei¸k, yt cjndjhbd jcj,s[ gthtvty. Òfr xnj gjcvjnhbv.
Âblbn ,ju, z [jxe, xnj,s rflhjdfz j,cnfyjdrf d Microsoft cnf,bkbpbhjdfkfcm. Microsoft yt vj;tn gjpdjkbnm ct,t gjcnjzyyj nthznm yfrjgktyysq jgsn b yfybvfnm yjds[ k.ltq, xnj,s jyb gthtbpj,htnfkb rjktcj. Äfdfqnt gjcvjnhbv yf njg-gthcjy Google.
Ðfccskrf Àivfyjdf
|
|
