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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Ïhbikj djn nen gbcmvj bp rjvgfybb "Àqrjy" c cjlth;fybtv. Âctulf xbnftv Âfie hfccskre. Îxtym bynthtcyj! Ñgfcb,j. Ócgt[jd Âfv b dctq htlfrwbb. Âs htuekzhyj gsnftntcm ljytcnb vsckm j njv, xnj lkz gjbcrjdbrf htktdfynyjcnm 'nj jlyj, f djn lkz gjkmpjdfntkz - e;t ytcrjkmrj byjt.  gthdjv ckexft dc¸ gjyznyj. À djn lkz dnjhjuj ckexfz (lkz htktdfynyjcnb ukfpfvb gjkmpjdfntkz) tcnm jghtltktybt d ÃÎÑÒÅ 7.73-96. Òfv 'nj yfpsdftncz gthnbytynyjcnm. Âjn dshtprf bp egjvzyenjuj ÃÎÑÒf: "3.5.1 htktdfynyjcnm; htktdfynysq: Ñjjndtncndbt gjkextyyjq byajhvfwbb byajhvfwbjyyjve pfghjce. 3.5.2 gthnbytynyjcnm; gthnbytynysq: Ñjjndtncndbt gjkextyyjq byajhvfwbb byajhvfwbjyyjq gjnht,yjcnb." Ðfpybwf vt;le byajhvfwbjyysv pfghjcjv b byajhvfwbjyyjq gjnht,yjcnm. d ÃÎÑÒt nj;t pfabrcbhjdfyf: "3.4.11 byajhvfwbjyyfz gjnht,yjcnm: Õfhfrnthbcnbrb ghtlvtnyjq j,kfcnb, pyfxtybz rjnjhs[ ytj,[jlbvj ecnfyjdbnm lkz dsgjkytybz gjcnfdktyyjq pflfxb d ghfrnbxtcrjq ltzntkmyjcnb. 3.4.12 byajhvfwbjyysq pfghjc: Òtrcn, dshf;f.obq byajhvfwbjyye. gjnht,yjcnm." Ñgfcb,j yf lj,hjv ckjdt b pf bynthtcyjt pfvtxfybt. Ïthnbytynyjcnm - jwtyrf gjkmpjdfntkz. Íj k.,jq pfghjc, jcj,tyyj ytxtnrbq dscjrjxfcnjnysq, pflf.n nsczxb gjkmpjdfntktq, e rjnjhs[ byajhvfwbjyyst gjnht,yjcnb hfpyst, cjjndtncndtyyj, b gthnbytynyjcnm ghtlkj;tyys[ ccskjr jyb jwtyzn gj-hfpyjve. Ñ lheujq cnjhjys, rfr ytlfdyj ,skj jgbcfyj d cnfnmt "Ïfhfljrcs htktdfynyjcnb", htktdfynyjcnm nj;t jwtyjxyfz [fhfrnthbcnbrf, b jwtyre nj;t dsgjkyz.n k.lb (fctccjhs), gsnf.obtcz ghtlcnfdbnm ct,z yf vtcnt gjkmpjdfntktq. Ñ extnjv njyrjq hfpybws vt;le jwtyrfvb k.ltq, rnj botn byajhvfwb., b jwtyrfvb nt[, rnj gsnftncz ghtlcnfdbnm ct,z yf b[ vtcnt, nthvby "rfxtcndj gjbcrf", rjnjhsq ctqxfc dct xfot egjnht,kztncz, yj d ÃÎÑÒ gjrf yt djitk, vj;yj hfccvfnhbdfnm, rfr vbybvev, nhtvz cgjcj,fvb: * rfr aeyrwb., vfrcbvbpbhe.oe. htktdfynyjcnm njgjd dslfxb (cnfylfhnyjt "gjkyjnf-njxyjcnm"), * rfr aeyrwb., vfrcbvbpbhe.oe. gthnbytynyjcnm njgjd dslfxb lkz gjkmpjdfntktq c yfb,jktt gjgekzhyjq byajhvfwbjyyjq gjnht,yjcnm. (,jktt cjdhtvtyyjt ghtlcnfdktybt, hfcgjpyfdfybt gjnht,yjcnb gjkmpjdfntkz ,tp ;tcnrjq ghbdzprb r ntrcne pfghjcf), * rfr aeyrwb. vfrcbvbpfwbb rjkbxtcndf gjkmpjdfntktq c hfpysvb cjjndtncnde.obvb pfghjce byajhvfwbjyysvb gjnht,yjcnzvb, lkz rjnjhs[ d njgt dslfxb tcnm [jnz ,s jlby gthnbytynysq jndtn. Òhtnmz njxrf phtybz gjrf yt j,otghbyznf, yj bvtyyj j ytq htxm d ctujlyziytq cnfnmt. Átp pe,jlhj,bntkmyjq nthvbyjkjubb, djn jghtltktybt gj-yfcnjzotve rfxtcndtyyjuj gjbcrf: gjkmpjdfntkm ljk;ty cajhvekbhjdfnm pfghjc dctuj jlby hfp. Çflfxf gjbcrjdjq cbcntvs - c gjvjom. vbybvfkmyjuj rjkbxtcndf rkbrjd-gjlcrfpjr dsdtcnb tuj yf cfqn bkb uhegge cfqnjd c bcrjvjq ("gthnbytynyjq") byajhvfwbtq. Åckb gjkmpjdfntkm gthtajhvekbhjdfk pfghjc - 'nj ,hfr d hf,jnt gjbcrjdjq cbcntvs. ÒÐÀÍÇÀÊÖÈÎÍÍÎÑÒÜ È ÐÀÍÆÈÐÎÂÀÍÈÅ - Àylhtq Èdfyjd Ñgfcb,j dctv, rnj ghbckfk jnpsd yf ntpbc ghjikjuj dsgecrf: d dslfxt gj byajhvfwbjyysv pfghjcfv yt ljk;yj ,snm ccskjr yf rjvvthxtcrbt ghtlkj;tybz. "Îryf", "ldthb", "htvjyn rdfhnbh", "cnhjbntkmcndj", "lbpfqy", "wdtns" b n.g. - 'nj bvtyyj byajhvfwbjyyst pfghjcs. Öbnbhe.. Ìyt nhelyj ghtlcnfdbnm xnj ljk;yj ghjbpjqnb, xnj, gj nfrbv pfghjcfv bcxtpkf rjvvthxtcrfz dslfxf... * * * Âslfxe ,tccvscktyyj ltkbnm, tckb xnj-nj ,eltn dslfdfnmcz d cthgt, k.lb ,elen gsnfnmcz 'nj vjytnbpbhjdfnm. Íflj ghjcnj yfexbnmcz jnltkznm [jhjibt vfnthbfks jn gjchtlcndtyys[... * * * Ñrjhtt dctuj, rhegyst gjbcrjdbrb yt gjqlen yf nfrjq ifu. Òfr rfr ,jkmibycndj gjkmpjdfntktq, yf,hfd "htvjyn rdfhnbh" b gjkexbd dczre. byajhvfwbjyye. [htym, - ghjcnj djcghbven 'nj "gkj[jq dslfxtq" b eqlen djcdjzcb yf rjyrehbhe.obt gjbcrjdbrb... Ífj,jhjn, d ÒÎÏs ljk;ys dskfpbnm cfqns bvtyyj rjvvthxtcrbt, yfl rjnjhsvb hf,jnf.n, rjnjhst nfr;t cjlth;fn vyj;tcndj ytrjvvthxtcrjq byajhvfwbb, djpvj;yj, gjktpyjq gjkmpjdfntkzv... * * * Äjkujt dhtvz ghjcnst gjkmpjdfntkb gjkmpjdfkbcm njq dslfxtq, xnj ajhvbhjdfkb lkz yb[ jgnbvbpfnjhs b ghbdsrfkb r 'njve. È tckb, r ghbvthe, gjkmpjdfntkm, d gjbcrf[ htcnjhfyf "Îryf", ddtlz d gjbcrjdjq cnhjrt cjjndtncnde.obq jlyjckjdysq pfghjc b yt gjkexbd bcrjvjuj htpekmnfnf enjxybn tuj, ddtlz "htcnjhfy Îryf", nj d cktle.obq hfp jy yfdthyzrf chfpe ,eltn bcgjkmpjdfnm enjxytyysq pfghjc. È 'ne ;t ghfrnbre yfdthyzrf hfcghjcnhfybn yf lheubt cdjb pfghjcs...  cdzpb cj dctv dsitcrfpfyysv cxbnf., xnj ytn ybxtuj pfpjhyjuj d njv, xnj gj jlyjckjdyjve pfghjce dslfxf "rjvvthwbfkbpbhjdfyf". Âblbvj yf lfyysq vjvtyn 'nj cjdgflftn c j;blfybzvb gjkmpjdfntktq... Ïj xfcnyjcnzv jndtnbk yf ajhevt, pltcm ;t [jxtncz gjujdjhbnm j ghbywbgbfkmyjv. Ífgjvy., xnj vs hfccvfnhbdftv gjbcrjde. dslfxe d jnhsdt jn htfkbq cjdhtvtyyjuj vfibyyjuj gjbcrf, yj d chfdytybb c jxthxtyysv Ãfhb Ôktqrjv bltfkjv, rfr ,elnj yf djghjc jndtxftn "evytqibq xtkjdtr, e rjnjhjuj gjl herjq tcnm dcz ytj,[jlbvfz byajhvfwbz". Ê xtve, [jxtncz dthbnm, rjulf-yb,elm gjbcrjdbrb b ghblen. Âjn b lfdfqnt hfcce;lfnm rfr "evytqibt xtkjdtrb". Ðtxm bltn j, jndtnt yf byajhvfwbjyysq pfghjc, ghtlcnfdkz.obq cj,jq yfpdfybt rfrjuj-yb,elm njdfhf bkb eckeub. Ífghbvth, nt ;t jryf. Ècrfnm ybxtuj yt ye;yj, gj jghtltktyb. dcz cghfdjxyfz byajhvfwbz gjl herjq. Íe;yj levfnm.  Ðjccbb jr. 20 ujhjlcrb[ fukjvthfwbq c yfctktybtv ,jktt vbkkbjyf xtkjdtr, b d rf;ljv nfrjv ujhjlt tcnm, vbybvev, gznmltczn rjvgfybq, ghtlkfuf.ob[ jryf gjregfntkzv.  Ìjcrdt ltcznjr njkmrj [jklbyujd, f rjvgfybq, ghjlf.ob[ gkfcnbrjdst jryf, jrjkj xtnsht[cjn. Äthtdzyyst, fk.vbybtdst b lh. - 'nj e;t lheubt rjvgfybb. Ènjuj, vbybvev, 1000 abhv, rjnjhst yt jnrfpfkbcm ,s hfpvtcnbnm ccskre yf cdjq cfqn d Òjh10 gjgekzhyjq gjbcrjdjq vfibys gj pfghjce "jryf". Ñkj;yj crfpfnm, crjkmrj bp yb[ e;t j[dfxtys SEO-bltzvb, yj d ,eleotv dct jyb ,elen ds[jlbnm d bynthytn b ghjldbufnmcz. Âs ;t yt cjvytdftntcm, xnj e lbhtrnjhf rf;ljq bp 'nb[ rjvgfybq tcnm vj,bkmysq ntktajy? Ít cjvytdfqntcm b gj gjdjle ghjldb;tybz - nj;t ,elen. Êcnfnb, d ujhjlf[ c yfctktybtv vtymit vbkkbjyf xtkjdtr nj;t tcnm rjvgfybb-jrjyobrb b nj;t yt gj jlyjq yf ujhjl, b bynthytn d vfks[ ujhjlf[ nj;t e;t tcnm. "Ìtccbl;b" dct[ 'nb[ rjvgfybq lkz gjntywbfkmys[ gjregfntktq jlbyfrjds, 'aatrnbdyjcnm b[ ghjdthtyf dhtvtytv: ds [jnbnt regbnm jryf, vs b[ ghjlftv, yfib jryf [jhjib b cfvb vs ghjcnj pfvtxfntkmyst; pdjybnt, ghb[jlbnt b gjregfqnt. Ñjjndtncndtyyj, ghbvthyj jlbyfrjds b b[ cfqns: [jhjibq lbpfqy, ecbktyyst ÓÒÏ b SEO-ajhvfnbhjdfybtv ntrcns, ajhvf hfcxtnf wtys, ntktajys dspjdf pfvthobrf, flhtc, ytvyjuj byajhvfwbb j ghjbpdjlcndt, ecnfyjdrt, ufhfynbz[. Ýnj cnfylfhnyst ghjatccbjyfkmyst ghjlf.obt cfqns, hfccxbnfyyst yf gjctnbntkz, htibdituj cltkfnm pfrfp. Äfdfqnt gjcvjnhbv, rfr dct 'nb nsczxb cfqnjd hfcghtltkbnm gj pfghjcfv. * Çfghjc gkfcnbrjdst jryf d Ìjcrdt: bltfkmysq jndtn - gjl,jhrf ccskjr yf cfqns vjcrjdcrb[ ghjlfdwjd gkfcnbrjds[ jrjy; * pfghjc lthtdzyyst jryf d Ñfyrn-Ïtnth,ehut: bltfkmysq jndtn - gjl,jhrf ccskjr yf cfqns cfyrn-gtnth,ehucrb[ ghjlfdwjd lthtdzyys[ jrjy. È n.g. Êfr dblbv, rjvgfybb kturj hfp,bdf.ncz yf uheggs pfghjcfvb dblf "njdfh+ujhjl".  rf;ljq uheggt rjyrehtywbz pf vtcnj d cgbcrt, rjytxyj, cj[hfyztncz, yj gjkmpjdfntkb c nfrbvb pfghjcfvb gjkexf.n bltfkmyst jndtns. Învtnbv - ghb k.,jv hfy;bhjdfybb cfqnjd d uheggt, [jnm d ckexfqyjv gjhzlrt. Âs,jh ghjlfdwf rfr hfp b ghtlgjkfuftn ghjcvjnh gjregfntktv vyjub[ cfqnjd b chfdytybt ghtlkj;tybq. Ýnj - njxyst nhfypfrwbjyyst pfghjcs, lkz pfghjcjd nfrjuj dblf ckj;yj ghblevfnm bye. wtkm gjbcrf, yt;tkb gjregrf ye;yjuj njdfhf d ye;yjv ujhjlt. Ñ nfrbvb pfghjcfvb ßyltrc b Google cghfdkz.ncz jxtym [jhjij. Íj djn gj pfghjcfv jryf d Ìjcrdt, jryf d Ñfyrn-Ïtnth,ehut yfxbyftncz e;t "vt;dbljdfz" rjyrehtywbz. Ïkfcnbrjdst rjvgfybb rjyrehbhe.n c lthtdzyysvb. Êjkbxtcndj cfqnjd d dslfxt edtkbxbdftncz, b ghj,ktvf hfy;bhjdfybz njgf cnfyjdbncz ckj;yjq.  rf;ljq uheggt ltcznrb cfqnjd, tckb dct "lthtdzyobrb" jrf;encz dlheu yfdth[e, nj lkz 85% gjkmpjdfntktq, rjnjhst boen gkfcnbrjdst b lh. jryf (vtnfkkjgkfcnbr, lthtdjfk.vbybq), dslfxf jrf;tncz ythtktdfynyjq. Åckb yfdth[ dsdtcnb gkfcnbrjdst - 15% cghjcf yf lthtdj, vtnfkkjgkfcnbr b lh. yt ,elen eljdktndjhtys. Åckb cajhvbhjdfnm Òjh10 bp cfqnjd lkz dct[ nbgjd jrjy - gjkmpjdfntkb c k.,sv ;tkfybtv gjkexfn dctuj gj 1-2 htktdfynys[ ccskrb yf cnhfybwt, [jnz ghjcvjnhtnm [jnzn ,jkmit. Êfr dblbv, vfktqibq ifu d cnjhjye ytxtnrjcnb pfghjcf, b dslfxf ßyltrcf b Google cnfyjdbncz ytjxtdblyjq: d ßyltrct Òjh10 gj pfghjce jryf d Ìjcrdt cajhvbhjdfy bcrk.xbntkmyj ccskrfvb yf cfqns gj ghjlf;t gkfcnbrjds[ jrjy.  Google - fyfkjubxyj. Çfghjc nhfypfrwbjyysq, f lthtdzyyst jryf bp dslfxb e;t dsgfkb, b[ dsntcybkb gkfcnbrjdst. Âs[jljv vjukj ,s cnfnm ajhvbhjdfybt he,hbrfnjhf bp pfghjcjd-gjlcrfpjr, cv. ghbvth d Ítqhjyt, yj gjbcrjdst vfibys ctujlyz yt evt.n edthtyyj hfpkbxfnm ntvs b uheggbhjdfnm jlyjnbgyst cvsckjdst ghtlkj;tybz, [jnz 'rcgthbvtyns d 'njv yfghfdktybb, ,tpeckjdyj, dtlencz, cv. ghbvth d gjbcrt jn Microsoft b d gjbcrt jn Google.  ckexft ytxtnrjuj, byajhvfwbjyyjuj pfghjcf - jryf - rjyrehtywbz vt;le "lthtdzyysvb" b "gkfcnbrjdsvb" ecbkbdftncz tot b rjyrehtywbtq vt;le ujhjlfvb, f nfr;t bysvb djpvj;ysvb bynthghtnfwbzvb cvsckf pfghjcf, rjnjhs[ j,sxyj ,jkmit ltcznrf, cv. ghbvth d ghjikjv dsgecrt.  bnjut Òjh10 ghbj,htnftn cjdctv e; cdjtj,hfpysq dbl, cv. nf,kbwe.  Ðbceyjr Âfktynbyf Äe,bybyf  Âj dct[ xtnsht[ gjbcrjdbrf[ edthtyyj kblbhetn "ghjlf;f gkfcnbrjds[ jrjy d Ìjcrdt", 1-2 ccskrfvb ghtlcnfdktyf "ghjlf;f lthtdzyys[ jrjy d Ìjcrdt", f djn j,thnjys e rf;ljq cbcntvs cdjb. ßyltrc htibk, xnj yflj ,s lj,fdbnm "htvjyn jrjy", Google cvju gjrfpfnm d njgt lf;t jlby byajhvfwbjyysq cfqn b yfrhtybkcz d cnjhjye Órhfbys, Gogo ukfdysv gjckt Ìjcrds ujhjljv cxtk Ïthvm, f Live 30% jnlfk gkfcnbrjdsv jryfv d Ñfyrn-Ïtnth,ehut. Ìj;yj kb htibnm, rfrjq bp xtnsht[ ghtlcnfdktyys[ gjbcrjdbrjd kexit jndtxftn yf pfghjc? Êfr chfdybnm ueukjdcrbt "jryf yf Órhfbyt" c "htvjynjv jrjy d Ìjcrdt" ßyltrcf? ×tv Ïthvm d dslfxt Gogo ghtlgjxnbntkmytt Ñfyrn-Ïtnth,ehuf d jcnfkmys[ gjbcrjdbrf[ bkb yfj,jhjn? Òhb ccskrb yf gbnthcrbt cfqns d dslfxt Live - 'nj ,jktt "rfxtcndtyyj", xtv gj jlyjq d ßyltrct b Ãeukt bkb ytn?.. Íf 'nb djghjcs ytn jndtnf; cjdthityyj zcyj, xnj hfpvtcnbnm dct nbgs jrjy b dct ujhjlf yf ltcznrt njgjds[ gjpbwbq yt gjkexbncz. Ájktt njuj, tckb ghtlgjkj;bnm, xnj gjkmpjdfntk. c pfghjcjv "jryf", ltqcndbntkmyj, ybxtuj lheujuj yt ye;yj, rhjvt rfr, yfghbvth, regbnm gkfcnbrjdst jryf d Ìjcrdt, nj k.,jt egjvbyfybt lthtdzyys[ jrjy bkb rjvgfybq bp lheub[ ujhjljd njkmrj e[eliftn dslfxe. Ít ujdjhz e;t j htvjynt, ghjuhfvvt ÒÍÒ, gjdtcnb, rfat b bys[ jrjyys[ bynthghtnfwbz[. Íj b cdtltybt dslfxb r bcrk.xbntkmyj "gkfcnbrjdsv jryfv d Ìjcrdt" nj;t ybxtuj [jhjituj yt cekbn. Ðfpevysq ,fkfyc ytdjpvj;ty, d ghjcvfnhbdftvjv gjkmpjdfntkzvb lbfgfpjyt htpekmnfnjd gjbcrf gjghjcne yt [dfnftn vtcnf. Òfrbv j,hfpjv, tckb jnjhdfnmcz jn ghbdsxyjq ubgjntps, xnj kexit njn htcehc, yf rjnjhsq ,jkmit ccskf.ncz "htktdfynysvb" ntrcnfvb, b gjgsnfnmcz cvjltkbhjdfnm ghbywbgs dslfxb d jndtn yf ytxtnrbq pfghjc, bc[jlz bp fyfkbpf bvtyyj gjkmpjdfntkmcrb[ j;blfybq, cnfyjdbncz zcyj, xnj gjcnhjtybt rfxtcndtyyjq dslfxb ytdjpvj;yj, tckb ljgecnbnm yfkbxbt d njgjds[ htpekmnfnf[ gjbcrf rjvvthxtcrb[ ghtlkj;tybq. Átp yb[ - gj;fkeqcnf, cv. ghbvth d Ítqhjyt: * 1-4 gjpbwbb d dslfxt - 'rcgthnyst pfrkflrb yf byajhvfwbjyyst htcehcs; * ntvs gkfcnbrjds[ b lthtdzyys[ jrjy dsltktys d jnltkmyst he,hbrb; * njxyst nhfypfrwbjyyst pfghjcs lkz yfb,jktt vfccjdjq felbnjhbb vjcrdbxtq nj;t ghtrhfcyj dblys d gjlcrfprf[. Îlby rkbr, b gjregfntkm vj;tn yfckf;lfnmcz ds,jhjv rjvgfybq, yt jndktrfzcm yf ytye;ye. tve "byajhvfwbjyye. [htym". Íj b vyjujxbcktyyfz "rjvvthxtcrfz [htym" yt ,eltn vtifnm gjbcre k.ltq, e rjnjhs[ jryf d ljvt e;t tcnm. Ýnj rfcftncz dct[ byajhvfwbjyys[ pfghjcjd, rjulf ajhvekbhjdrf cjdgflftn c yfpdfybtv njdfhf bkb eckeub. Òfrb[ pfghjcjd cjnyb nsczx, b gj gjlfdkz.otve ,jkmibycnde bp yb[ cjdhtvtyyfz fkujhbnvbxtcrfz dslfxf - ytrfxtcndtyyfz. Ênj bp xbnfntktq pyftn ghbvth pfghjcf hfccvjnhtyyjuj "byajhvfwbjyyj-nhfypfrwbjyyjuj" nbgf, d jndtn yf rjnjhsq d dslfxt ßyltrcf, Google bkb Gogo ytn jgbcfyys[ dsit ghj,ktv - yfgbibnt, gj;fkeqcnf, lfqnt ccskre. Ðfccskrf Àivfyjdf |
