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jkextybt lj[jlf ghb gjvjob ynthytnf - ,eleott ,bpytcf, b c rf;lsv lytv dct ,jkmit k.ltq gjybvftn 'nj.
vj;tn yfxfnm jykfqyjdsq ,bpytc, yt bvtz pyfxbntkmyjuj cnfhnjdjuj rfgbnfkf bkb nt[ybxtcrb[ yfdsrjd, nfrbv j,hfpjv ybprbq d[jlyjq ,fhmth edtkbxbdftn rjyrehtywb. c ,tityjq crjhjcnm..
nfr, lfdfqnt ghjfyfkbpbhetv endth;ltybt: "jcrjkmre ,jkmit k.ltq yfxbyftn gjkmpjdfnmcz ynthytn, nj edtkbxbncz xbckj gjntywbfkmys[ rkbtynjd..."
jukfcyj InternetWorldStats.com (http://www.internetworldstats.com/) d yfcnjzott dhtvz bp 6.574 vbkkbfhljd xtkjdtr, cjcnfdkz.ob[ yfctktybt ptvyjuj ifhf, gjkmpe.ncz ynthytnjv 1.114 vbkkbfhlf xtkjdtr.
nj jpyfxftn, xnj 17 % yfctktybz tvkb d yfcnjzott dhtvz bcgjkmpe.n ynthytn. nj nfr;t jpyfxftn, xnj 83 % yfctktybz tvkb tot bcgjkmpe.n ynthytn.
frbv j,hfpjv, 'nj jpyfxftn, xnj d rjytxyjv cxtnt d jykfqyt vjukj ,s yf[jlbnmcz d gznm hfp ,jkmit gjkmpjdfntktq (gj chfdytyb. c ctujlyziybv lytv) b d ,jkmit ltytu hfc[jljdfkjcm ,s yf ghbj,htntybt njdfhjd b eckeu...
nj jpyfxftn, xnj afrnbxtcrb ,eltn d ,jkmit djpvj;yjcntq pfhf,fnsdfnm ltymub d jykfqyt gj chfdytyb. c ctujlyziybv lytv, ghfdbkmyj?
--------- .
ltqcndbntkmyjcnb 'nj jpyfxftn, xnj j,]tvs bccktljdfybq gj dctv rk.xtdsv ahfpfv edtkbxfncz. ceotcnde.obt hsyrb bcgsnf.n yt,sdfksq hjcn, d htpekmnfnt rjnjhjuj ,eltn ghjlfyj ,jkmit njdfhjd b eckeu.
: ynthytn-,jufxb cnfyen tot ,jktt ,jufnsvb.
nj b tcnm nf vsckm, j rjnjhjq z egjvbyfk d jnxtnt, xnj kbim vfkfz xfcnm buhjrjd d rf;ljq hsyjxyjq ybit gjkexbn kmdbye. ljk. nt[ ltytu, rjnjhst ,elen gjnhfxtys gjnht,bntkzvb. jcrjkmre ,jkmie. xfcnm ltytu, gjnhfxtyys[ d rf;ljv bp 'nb[ ctuvtynjd hsyrf, gjkexbn kblbhe.ofz dth[eirf, nj 1 % ghtlghbybvfntktq gjkexbn 99 % jn 'njuj yjdjuj j,]tvf ghjlf;.
jpdjkmnt vyt ghjlj;bnm lfkmit...
rfxtcndt cnfnbcnbxtcrjuj ghbvthf: 17-nb % yfctktybz vbhf dgjkyt ljcnfnjxyj, xnj,s j,jpyfxbnm 95 % (c gk.cjv) ceotcnde.ob[ vbhjds[ hsyjxys[ ybi, pf bcrk.xtybtv vbrhjhsyrjd, ult, djpvj;yj, 50 xtkjdtr d vbht hf,jnf.n d jghtltktyyjv ctrnjht bkb bynthtce.ncz ytdhfpevbntkmyjq ntvjq.
ghfrnbxtcrb ytdjpvj;yj gjcnhjbnm cthmtpysq ,bpytc yf jcyjdt vbrhjhsyrf. tcjvytyyj, tckb s cvj;tnt j,]tlbybnm ljcnfnjxyj vyjubt bp yb[ (ljgecnbv, gj ghbywbge tgjxrb), s cvj;tnt utythbhjdfnm ljcnfnjxyj ,jkmibt j,]tvs lj[jljd.
j lf;t 'nb vbrhjhsyrb ,elen jrfpsdfnm dkbzybt yf cthmtpys[ buhjrjd d ,jkmib[ ybif[, d rjnjhst d[jlzn 'nb vbrhjhsyrb.
jldtlz bnju crfpfyyjve, pfvtnbv, xnj ghjlfdws, rjnjhst rjynhjkbhe.n hsyrb ctujlyz, bvt.n cfvst dscjrbt ifycs cj[hfybnm rjynhjkm 'nb[ hsyrjd d ,eleotv. dtkbxtybt gjregfntktq (cghjc) yt cjplftn fdnjvfnbxtcrb ,jkmit djpvj;yjcntq lkz "yjds[" rjyrehtynjd, xnj,s ghbqnb b rjyrehbhjdfnm d nt[ ;t cfvs[ hsyjxys[ ybif[, rjnjhst rjynhjkbhe.n cthmtpyst buhjrb.
f cfvjv ltkt, dct yfj,jhjn.
fdfqnt 'nj hfccvjnhbv c njxrb phtybz ltzntkmyjcnb gj dszdktyb. gjntywbfkmys[ gjnht,bntktq njdfhjd bkb eckeu, nj tcnm ghjwtccf gjkextybz ,jkmituj nhfabrf yf fi cfqn, rjnjhsq s vj;tnt ghtdhfnbnm d ltymub gjchtlcndjv lj[jlf jn j,]zdktybq, lj[jlf jn gfhnythcrb[ ghjuhfvv, ghjlfdfz fib cj,cndtyyst ghjlerns b n.l.
s cltkftv 'nj, hfccvfnhbdfz jcyjdys[ vtnjlf utythfwbb nhfabrf, rjnjhst j,tcgtxbdf.n, gj rhfqytq vtht, 90 % dctuj nhfabrf, rjnjhsq gjkexftn cfqn: jbcrjdfz gnbvbpfwbzjregrf hfabrf (PPC, fyyths, CPA)
/* hbvtxfybt gthtdjlxbrf:
PPC - pay per click - cbcntvs rjyntrcnyjq htrkfvs c gkfnjq pf rkbr;
CPA - cost per action - cnjbvjcnm (wtyf) ltqcndbz (cnjbvjcnm lkz htrkfvjlfntkz jlyjuj ltqcndbz, cjdthityyjuj gjctnbntktv cjlth;fotq htrkfve cnhfybxrb (yfgh., pf htubcnhfwb. yf cfqnt htrkfvjlfntkz, pf pfuhepre rfrb[-kb,j afqkjd, pfrk.xtybz pfrfpf yf gjregre b n. g.) nfr;t cfvf c[tvf jgkfns hfpvtotybz htrkfvs, ghb rjnjhjq htrkfvjlfntkm gkfnbn bc[jlz bp rjkbxtcndf jghtltktyys[ ltqcndbq, cjdthityys[ gjctnbntkzvb cfqnf) */aabkbfn-hjuhfvvs kb heubt fhnythcrbt hjuhfvvstrjvtyljdfyysq kb bylbwbhjdfyysq jyntyn
... f, z f,cjk.nyj cjukfcty c ntv, xnj ceotcnde.n ljgjkybntkmyst vtnjls. j lfdfqnt cjchtljnjxbvcz yf dsitegjvzyens[.
jbcrjdfz gnbvbpfwbz
jpmvbnt 25 rk.xtds[ ckjd d k.,jq hsyjxyjq ybit. exibt buhjrb d 'njv ctuvtynt hsyrf, rjnjhst gjkexf.n tcntcndtyysq ,tcgkfnysq nhfabr, kbiybq hfp e,t;lf.ncz d njv, xnj j,]tv b[ nhfabrf Ҩ, gjcrjkmre tot ,jkmit rkbtynjd ghb[jlbn d 'njn ctrnjh hsyrf b yfxbyftn bcgjkmpjdfnm 'ne ;t cfve. uhegge rk.xtds[ ckjd lkz cdjb[ bccktljdfybq.
uhjrb, rjnjhst pfybvf.n gjpbwbb ,kbprbt r dthibyt , gjkexfn ujhfplj ,jkmie. ghb,skm jn 'njuj nhfabrf - yfvyjuj. fr rfr tot ,jkmit gjkmpjdfntktq ghb[jlbn d jykfqy, xnj,s edtkbxbnm j,]tvs bccktljdfybq, dhzl kb xnj-nj bpvtybncz d 'njv ghjwtcct, rjnjhsq ltkftn ,jufns[ tot ,jktt ,jufnsvb.
/* hbvtxfybt gthtdjlxbrf: (SERP) - gnbvbpfnjhcrbq ;fhujy jn fyukbqcrjq f,,htdbfnehs SERP - Search Engine Result Page - cnhfybwf dslfxb htpekmnfnjd pfghjcf gjbcrjdjq vfibyjq */
jhjij, [jhjij. nj-nj cnfytn endth;lfnm, xnj nfrfz ntyltywbz edtkbxbdftn lkbye rk.xtds[ pfghjcjd. z cjukfiecm c ntv, xnj 'nj ghjbc[jlbn, nfr rfr edtkbxbdftncz xbckj gjkmpjdfntktq d jykfqyt. j z nfr;t gjkfuf., xnj "uke,jrjdjlyfz" xfcnm rjyrehtynjd (yjdst ghjlfdws bkb nt, rnj yt d cjcnjzybb rjyrehbhjdfnm pf njgjde. bkb lf;t "chtly.." uhegge rk.xtds[ ckjd lfyyjuj hsyrf) ,eltn blnb gj genb edtkbxtybz lkbys 'njq ;t cfvjq uheggs rk.xtds[ ckjd, xnj,s utythbhjdfnm nhfabr.
nfr rfr 'nb lkbyyst rk.xtdst ahfps ybrjulf yt ,elen bylbdblefkmyj utythbhjdfnm ljcnfnjxyj nhfabrf, ghjlfdws gjqlen gj genb edtkbxtybz xbckf nfrb[ ahfp, xnj,s gjkexbnm 'aatrn, b bvtyyj gj'njve lheubt ghjlfdws gjcktle.n b[ ghbvthe, xnj ghbdtltn r cjdgfltyb. bcgjkmpetvs[ rk.xtds[ ahfp.
ctulf ,elen ceotcndjdfnm lkbyyst rk.xtdst ahfps d k.,jv ctuvtynt hsyrf, rjnjhst utythbhetn jghtltktyysq nhfabr :, yj z gjkfuf., xnj 'njuj nhfabrf yt ,eltn ljcnfnjxyj lkz gjllth;fybz fituj ,bpytcf lkbntkmyjt dhtvz.
j-gthds[, gjnjve xnj 'njuj nhfabrf ,eltn ytljcnfnjxyj, b dj-dnjhs[, gjnjve xnj k.,jq nhfabr, cutythbhjdfyysq jn lkbyyjq rk.xtdjq ahfps, yt ,eltn ljkuj;bntktv - 'nj njkmrj djghjc dhtvtyb, rjulf lheubt ghjlfdws yfxyen utythbhjdfnm nhfabr jn nt[ ;t cfvs[ lkbyys[ rk.xtds[ ahfp.
rnbdyjcnm bcgjkmpjdfybz njgjds[ 50 - 100 rk.xtds[ ckjd lkz k.,juj hsyrf cnfytn yfvyjuj ,jktt ecnjqxbdjq, xtv bcgjkmpjdfybt lkbyys[ rk.xtds[ ahfp, rjnjhst hfcgjkj;tys ,kb;t r rjywe.
nj ,eltn ghjbc[jlbnm bp-pf hfpybws d[jlys[ ,fhmthjd lkz utythfwbb nhfabrf. ckexft c lkbyysvb rk.xtdsvb ahfpfvb jy ,eltn ljcnfnjxyj ybprbq lkz ghjlfdwf, f d ckexft c cfvsvb gjgekzhysvb - ljcnfnjxyj dscjrbq.
yt levf., xnj edtkbxtybt rjkbxtcndf gjkmpjdfntktq ynthytnf, ltkftn pflfxe gjkextybz nhfabrf ghb gjvjob SEO-vtnjljd ,jktt kturjq, b z kbiybq hfp gjdnjh. nj, xnj z e;t ghtlcrfpfk d cdjtv jnxtnt "jphj;ltybz ynthytn-vfhrtnbyuf" - 'nj njkmrj eckj;yztn pflfxe.
jregrf hfabrf
tys jgkfns pf rkbr djphfcnf.n, b ytn ybrfrb[ cjvytybq d njv, xnj jyb ,elen ghjljk;fnm edtkbxbdfnmcz b d ,kb;fqitv j,jphbvjv ,eleotv. j ;t cfvjt vj;yj crfpfnm b d jnyjitybb nhfabrf, gjkexftvjuj jn lheub[ cbcntv: ,fyyths, CPA b n.l.
trjnjhst endth;lf.n, xnj vjuen gjzdbnmcz lheubt gjbcrjdst cbcntvs b cjplfnm rjyrehtywb. lkz Google, Yahoo, MSN b n.l., jrfpfd, nfrbv j,hfpjv, lfdktybt yf b[ htrkfvye. gjkbnbre b gjybpbd wtys pf rkbr b pf j,]zdktybz dj dctq ctnb ynthytn. jxtym cbkmyj cjvytdf.cm, xnj 'nj ckexbncz.
nj,s djqnb d buhe gjbcrjds[ vfiby ytj,[jlbvj cltkfnm jxtym ,jkmie. cnfdre.
lf;t tckb rnj-nj bp yjdbxrjd ghtecgttn, cnjbvjcnm fituj htrkfvyjuj j,]zdktybz (pf rkbr bkb pf ) ,eltn jghtltkznmcz hsyjxysv cghjcjv b ROI , xnj d rjytxyjv cxtnt ghbdtltn r njve, xnj jyf ecnfyjdbncz yf ehjdyt wty lheub[ jbcrjds[ bcntv. njve ;t b[ nhfabr vj;tn ,snm ,jktt ybprjuj rfxtcndf.
/* hbvtxfybt gthtdjlxbrf: - cost per mile - cnjbvjcnm nsczxb gjrfpjd ,fyythf ; ROI - return on investment - htynf,tkmyjcnm bydtcnbwbq (rfgbnfkjdkj;tybq) */
jcrjkmre d jykfqy ghb[jlbn ,jkmit htrkfvys[ ltytu, cnjbvjcnm nhfabrf gjdsiftncz. ybxtuj lheujuj vs gjrf yt yf,k.lftv. nf ntyltywbz r gjdsityb. ghjljk;bncz b d lfkmytqitv.
j'njve edtkbxtybt gjkmpjdfntktq ctnb ynthytn yt ghbdjlbn r gjyb;tyb. wty yf jykfqyjde. htrkfve: yb wty pf rkbr d -cbcntvf[, yb wty yf lheue. htrkfve.
aabkbfn-hjuhfvvs kb heubt fhnythcrbt hjuhfvvs
rjvvthcfynf ghfrnbxtcrb ytn ifycjd yf ds;bdfybt d buht gjl yfpdfybtv fhnythcrfz hjuhfvvf, tckb jy yt bvttn dscjrj-rjydthnbhetvjuj ghtlkj;tybz. fhnyths d k.,jv ctrnjht hsyrf jxtym ,scnhj dsxbckzn cfve. lj[jlye. gfhnythcre. ghjuhfvve b cjchtljnjxfn dct cdjb ecbkbz yf exfcnbt bvtyyj d ytq.
.,jq gfhnyth (bkb gjntywbfkmysq ltkjdjq gfhnyth) d jykfqyt ,eltn ghjldbufnm nfrbt ghjlerns b cthdbcs, rjnjhst j,tcgtxfn tve cfve. dscjre. jnlfxe. ckb rjkbxtcndj rkbtynjd d jykfqyt edtkbxbdftncz, nj 'nj tot yt jpyfxftn, xnj ceotcndtyyj djphfcntn rj'aabwbtyn rjydthcbb. f, ghjlf; ,eltn cltkfyj ,jkmit, yj 'nb ghjlf;b cltkf.n ,jufns[ tot ,jufxt.
tcvjnhz yf nj, xnj xbckj gjkmpjdfntktq ctnb ynthytn djphfcnftn, yt cnfyjdbncz ghjot yfqnb gfhnythjd, rjnjhst cvjuen 'aatrnbdyj ghjldbufnm fie fhnythcre. hjuhfvve.
trjvtyljdfyysq kb dnjhcrbq jyntyn.
nj jlby bp jcyjdys[ afrnjhjd, rjnjhsq dkbznm yf edtkbxtybt xbckf gjctnbntktq fituj cfqnf.
ckb s ,eltnt bvtnm rjyntyn, rjnjhsq ghtlcnfdkty yf vyjub[ cfqnf[ c fibvb ccskrfvb b htrjvtylfwbzvb jn dkfltkmwtd 'nb[ cfqnjd yfytcnb fv dbpbn, nj nhfabr yf fi cfqn . n ecnfyjdrb pfrkflrb, jn gjctnbntktq ,kjuf, jn xbnfntktq dbhecys[ rybu b n.l.
frjdf ghbhjlf ynthytnf.
jn gjxtve s vj;tnt gjkexfnm gjctnbntktq jn gjbcrjds[ cbcntv, yt gjregfnm ybrfrjuj nhfabrf djj,ot, yt bvtnm ybrfrjq fhnythcrjq hjuhfvvs b d nj ;t dhtvz utythbhjdfnm ytbcczrftvsq gjnjr gjctnbntktq yf fi cfqn b gjkexfnm d htpekmnfnt juhjvye. ghb,skm.
vtyyj 'nj zdkztncz jcyjdyjq vsckm., rjnjhe. z dshfpbk d cdjtv jnxtnt "jphj;ltybt ynthytn-vfhrtnbyuf"! fkbxbt afynfcnbxtcrjuj rjyntynf jghtltkztn dct hfpkbxbz d jykfqyjdjv vbht.
eylfvtynjv fituj ynthytnf-vfhrtnbyuf ljk;ty ,snm fi rjyntyn. f cfvjv ltkt 'nj ljk;yj ,snm bvtyyj nfr.
95% ecgtiys[ ghtlghbybvfntktq d ,jkmibycndt ctrnjhjd hsyrf lj,bkbcm cdjtuj ecgt[f, ,kfujlfhz njve, xnj cjplfdfkb ghtrhfcysq rjyntyn b ghbvtyzkb cjdthityysq vfhrtnbyu. (yb pyf.n, rfr rjydthnbhjdfnm cdjq nhfabr.)
ckb yf fitv cfqnt yf htuekzhyjq jcyjdt gjzdkztncz dtkbrjktgysq rjyntyn, cajrecbhjdfyysq yf njv, xnj bynthtcetn fi hsyjr, s yt vj;tnt yt ghtecgtnm d jykfqyt. s jghtltktyyj ldbuftntcm r njve, xnj,s cnfnm kexibv ghjlfdwjv d fitv ctrnjht hsyrf.
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