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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Åo¸ cjdctv ytlfdyj gjbcr d Èynthytnt ghtlcnfdkzk cj,jq afrnbxtcrb vt[fybxtcrbq ghjwtcc: gjkmpjdfntkm ddjlbk pfghjc, gjkexfk cgbcjr egjhzljxtyys[ gj htktdfynyjcnb ccskjr yf ljrevtyns, cjlth;fobt bcrjvst ckjdf, rkbrfk yf jlye bp ccskjr – b e[jlbk cj cnhfybws gjbcrjdjq cbcntvs.
«Ñrjhjcnm b 'aatrnbdyjcnm» – nfrbv ,sk ltdbp gjbcrf d Èynthytnt d nt dhtvtyf. Ïjbcrjdst cbcntvs yfgthtujyrb byltrcbhjdfkb vbkkbfhls cnhfybw lkz njuj, xnj,s gj gthdjve nht,jdfyb. ghtljcnfdbnm gjkmpjdfntk. htpekmnfns gjbcrf – vfrcbvfkmyj gjkyst, vfrcbvfkmyj ,scnhj.
Ñbnefwbz rfhlbyfkmyj bpvtybkfcm d njn vbu, rjulf cnfkf hfcghjcnhfyznmcz vjltkm «dthnbrfkmyjuj gjbcrf». Òtgthm yf cnhfybwt htpekmnfnjd, gjkmpjdfntkm gjkexftn yt njkmrj ccskrb yf ljrevtyns, eljdktndjhz.obt tuj pfghjce, yj b bpj,hf;tybz, dbltjhjkbrb, rjynfrnyst lfyyst, njdfhs, j,]trns yf rfhnt… Ïjkmpjdfntkm cnfk ghjdjlbnm ,jkmit dhtvtyb yf cnhfybwt c htpekmnfnfvb gjbcrf, rjnjhfz d cdj. jxthtlm cnfkf ,jktt yfcsotyyjq dbpefkmyjq byajhvfwbtq, cgjcj,yjq ghbdktxm (bkb jndktxm) dybvfybt.
Ñjdhtvtyysq cgtwbfkbcn gj vfhrtnbyue ljk;ty gjybvfnm, xnj ghjcnjuj ghjldb;tybz ntrcnjdjq byajhvfwbb j rjvgfybb e;t ytljcnfnjxyj. Êf;lfz rfgkz byajhvfwbb j rjvgfybb, ghtlcnfdktyyfz yf t¸ cfqnt d njq bkb byjq ajhvt – ntrcns, uhfabrf, dbltjhjkbrb, rjynfrnyst lfyyst b c[tvs ghjtplf – lf¸n ljgjkybntkmysq ifyc jrfpfnmcz yf gthdjq cnhfybwt htpekmnfnjd gjbcrf b ljgjkybntkmye. djpvj;yjcnm ghbdktxm dybvfybt gjkmpjdfntkz.
Ífcnegbkf yjdfz 'hf gjbcrf d Èynthytnt. Íj Âs ltqcndbntkmyj ujnjds dcnegbnm d yt¸?
1. Äevfqnt gj-yjdjve
Êjulf-nj lfdyj gjbcrjdst cbcntvs cjcnfdkzkb cdjb gjbcrjdst byltrcs yf jcyjdt rk.xtds[ ckjd, yf[jlbdib[cz yf cnhfybwf[. Â njn vjvtyn, lkz gjbcrjdjq jgnbvbpfwbb ,skj ljcnfnjxyj ds,hfnm ghfdbkmyst ckjdf b hfpvtcnbnm b[ yf cnhfybwt jghtltktyysv j,hfpjv.
Økj dhtvz, gjbcrjdst cbcntvs «evytkb»… Òtgthm lkz ,kfujghbznyjuj hfy;bhjdfybz cnhfybws ghb gjbcrt e;t cnfkj ytljcnfnjxyj ghfdbkmyjuj jajhvktybz ntrcnf – gjnht,jdfkjcm j,tcgtxbnm yfkbxbt (b vyj;tcndtyyjcnm) ccskjr yf yt¸.
Ïthtl xtkjdtrjv, pfybvfdibvcz gjbcrjdjq jgnbvbpfwbtq cfqnf, cnjzk jxtym ghjcnjq ds,jh – bkb regbnm e gjbcrjdjq cbcntvs cgjycbhetve. ccskre, bkb [jhjitymrj gjhf,jnfnm yfl ntrcnjdsv yfgjkytybtv cfqnf b dytiybvb ccskrfvb yf ytuj.
Äf, 'nj ,skj xeltcyjt dhtvz. Íj jyj ghjikj.
Êjhgjhfwbz Google c t¸ «eybdthcfkmysv gjbcrjv» (Google Universal Search) ,skf gthdjq, jlyfrj pf ytq dcrjht gjcktljdfkb jndtnyst [jls lheub[ rhegys[ buhjrjd yf hsyrt gjbcrf – ght;lt dctuj, Yahoo b Microsoft. Â yfit dhtvz htpekmnfns gjbcrf d Èynthytn ghtlcnfdkz.n cj,jq yfcnjzoe. vjpfbre bp ccskjr yf ljrevtyns, bpj,hf;tybq, dbltjhjkbrjd, rjynfrnys[ lfyys[, gjvtnjr yf rfhnt, yjdjcntq, pfgbctq d ,kjuf[, njdfhjd, eckeu...
Ðtpekmnfns gjbcrf d Èynthytnt ghtlcnfdkz.ncz ntgthm cjdthityyj gj-yjdjve – pyfxbn, cnjbn yfxfnm levfnm gj-yjdjve b Âfv.
2. Ïjghj,eqnt cvtcm yf drec
Èyajhvfwbz yf cfqnt ,jkmit yt ljk;yf hfccvfnhbdfnmcz rfr tlbyjt wtkjt: lkz jnltkmys[, cjcnfdkz.ob[ t¸ j,]trnjd gjbcrjdfz jgnbvbpfwbz ljk;yf dsgjkyznmcz ytpfdbcbvj lheu jn lheuf.
Åckb hfymit, 'ktvtyns dbpefkmyjuj jajhvktybz cfqnf – ajnjuhfabb, dbltjahfuvtyns b ghjxtt – yjcbkb dcgjvjufntkmysq [fhfrnth b ,skb jhbtynbhjdfys bcrk.xbntkmyj yf gjkmpjdfntkz, rjnjhsq rfrbv-nj j,hfpjv e;t ghbi¸k yf cfqn, nj ntgthm 'nb j,]trns cnfkb yjdsvb ghjdjlybrfvb, c rjnjhsvb cfqn vj;tn gjgfcnm yf gthde. cnhfybwe htpekmnfnjd gjbcrf.
Èyajhvfwbjyyfz cke;,f qSearch rjvgfybb comScore gjrfpsdftn, xnj ,jktt 30 ghjwtynjd dct[ htpekmnfnjd gjbcrf d ctynz,ht 2008 cjlth;fkb ghb dslfxt gj rhfqytq vtht jlby «cvtifyysq» (ytntrcnjdsq) htpekmnfn. Ýnjn ghjwtyn yterkjyyj hfcn¸n, b vj;yj gjkfufnm, xnj hjcn ghjljk;bncz b yf ghjnz;tybb 2009 ujlf. Òjulf ;t, comScore j,hfnbk dybvfybt yf nj, xnj 85 ghjwtynjd dct[ gjkmpjdfntktq, boeob[ byajhvfwb. d Èynthytnt, d njq bkb byjq ajhvt bvtkb ltkj cj cvtifyysvb htpekmnfnfvb gjbcrf.
Ènfr, tckb gjxnb nhtnm htpekmnfnjd cjlth;bn ytre. cvtcm, nj xnj ;t 'nj pf cgtwbfkmyfz cvtcm? Â bltfkt htpekmnfns lkz rf;ljq jnhfckb hsyrf ljk;ys bccktljdfnmcz gj-jnltkmyjcnb, lfyyst qSearch erfpsdf.n yf nj, xnj dbltjahfuvtyns – cfvsq gjgekzhysq dbl cvtifyys[ htpekmnfnjd. Ïjvbvj yb[ gjkmpjdfntkb j,hfof.n dybvfybt yf yjdjcnb, bpj,hf;tybz, njdfhs, hfpdktxtybz b nehbpv.
Ïhj,ktvf cjcnjbn d njv, xnj gjgflfybt jlyjuj j,]trnf c Âfituj cfqnf yf gthdst cnhfybws htpekmnfnjd gjbcrf djdct yt gjlhfpevtdftn gjgflfybz nelf lheub[ j,]trnjd b cfqnf d wtkjv. Ájktt njuj, dgjkyt djpvj;yj, xnj ghb gjbcrt gj Âfibv ,htyle, ghjlernfv bkb eckeufv gjlfdkz.ott ,jkmibycndj cvtifyys[ htpekmnfnjd gjbcrf yt ,elen j,]trnfvb Âfituj cfqnf. Òfrbv j,hfpjv, cgtwbfkbcn gj gjbcrjdjve vfhrtnbyue, ;tkf.obq blnb d yjue cj dhtvtytv, ljk;ty ,snm ujnjd r ,jhm,t rfr c rjyrehtynfvb, nfr b c k.,bntkzvb, yt bvt.obvb jnyjitybz r vfhrtnbyue, pf gjgflfybt bvtyyj «tuj» j,]trnjd d xbckj yfb,jktt htktdfynysv htpekmnfnjd gjbcrf.
 cdzpb c 'nbv cnfyjdbncz ;bpytyyj ytj,[jlbvsv gjybvfybt njuj, rfr bvtyyj ajhvbhe.ncz cvtifyyst htpekmnfns gjbcrf, rjnjhst vs [jnbv jgnbvbpbhjdfnm.
3. Çyfqnt cvtibdf.otuj d kbwj
Google ghb ghtlcnfdktybb htpekmnfnjd gjbcrf cvtibdftn dc¸ – jn yjdjcntq, bpj,hf;tybq b ghtlkj;tybq Èynthytn-vfufpbyjd lj utjuhfabxtcrb[ rfhn, rehcjd frwbq, gjujls, b gentitcndbq. Ïjrf njkmrj Google drk.xftn d cvtifyyst htpekmnfns: ntrcns rybu, cjj,otybz ,kjujd b lbcreccbjyys[ uhegg b lf;t gthcjyfkmye. vtlbwbycre. byajhvfwb..
Microsoft Live Search nfr;t drk.xftn gthcjyfkmye. vtlbwbycre. byajhvfwb., yj, d jnkbxbt jn Google, gjbcrjdfz cke;,f Microsoft yt hf,jnftn yb c ntrcnfvb rybu, yb c cjj,otybzvb lbcreccbjyys[ uhegg. Yahoo yt drk.xftn d cvtifyyst htpekmnfns gjbcrf yb rybub, yb ,kjub, yb lbcreccbjyyst uheggs, yb vtlbwbycre. byajhvfwb..
Âct gjbcrjdst cke;,s drk.xf.n d cvtifyyst htpekmnfns rjynfrnyst lfyyst, yjdjcnb b dbltj. Òfr;t rjynfrnyst lfyyst drk.xf.ncz d htpekmnfns gjbcrf gj rfhnfv b d byajhvfwb. j gjujlt, xnj ltkftn ghbdzpfyyst r jghtltk¸yyjq vtcnyjcnb cjj,otybz j,]zdktybz b zdyj jajhvktyyst rjynfrnyst lfyyst ,jktt df;ysvb, xtv rjulf ,s nj yb ,skj. Âs edthtys, xnj dct dfib gjxnjdst flhtcf b ntktajyyst yjvthf d rjynfrnys[ lfyys[ dthys? Ítn? Òjulf pfqvbntcm 'nbv ghzvj ctqxfc.
Åo¸ jlby bynthtcysq fcgtrn cjdhtvtyyjuj gjbcrf d Èynthytnt – vt[fybpvs «jghtltktybq», rjulf gjbcrjdfz cke;,f botn ajhvfkmyst jghtltktybz ddtl¸yyjuj gjkmpjdfntktv nthvbyf b «jndtnjd», rjulf boen jndtns yf pflfyysq gjkmpjdfntktv djghjc.
Ñjdhtvtyyfz gjbcrjdfz cbcntvf vj;tn drk.xfnm jghtltktybz b/bkb jndtns d gthde. cnhfybwe htpekmnfnjd gjbcrf. ×fot 'nj ghjbc[jlbn ghb gjbcrt byajhvfwbb jndktx¸yyjuj [fhfrnthf, yt;tkb ghb gjbcrt rjyrhtnys[ njdfhjd b eckeu, yj bp 'njuj yt cktletn, xnj byajhvfwbz j Âfib[ njdfhf[ b eckeuf[ yt vj;tn ghbcencndjdfnm d htpekmnfnf[ dsgjkytybz «jndktx¸yyjuj» gjbcrf. Ïecnm gjkmpjdfntkm botn byajhvfwb. j ntktdbpjhf[, gjllth;bdf.ob[ wbahjdst cnfylfhns dtofybz, bkb lf;t j, j,otyfwbjyfkmyjq ghjuhfvvt gtht[jlf c fyfkjujdjuj ntktdtofybz yf wbahjdjt – dc¸ hfdyj jy cvj;tn gjgfcnm d dth[y.. xfcnm Âfitq djhjyrb ghjlf;, tckb Âs gjpf,jnbntcm j, 'njv.
Ïjkmpjdfntkm, boeobq byajhvfwb. j cfhrjbljpt (ljdjkmyj cgtwbabxtcrjt pf,jktdfybt, bpdtcnyjt nfr;t rfr ,jktpym Átymt-Átrf-Øfevfyf), vj;tn ghjcnj [jntnm gjyznm nthvby bp xmtuj-kb,j lbfuyjpf, yj c ntv ;t ecgt[jv jy vj;tn ,snm phbntktv vtlbwbycrjuj ntktcthbfkf, ecksifdibv yjdjt ytgjyznyjt ckjdj. Òfr gjxtve ,s 20-ctreylyjve hjkbre bp ntktcthbfkf "Äjrnjh Õfec" yt gjzdbnmcz d htpekmnfnt gjbcrf gj pfghjce "cfhrjbljp" hzljv c ujhjq afhvfwtdnbxtcrjq htrkfvs b nthvbyjd?
Ítkmpz pf,sdfnm b j rjvvthxtcrjv djpltqcndbb rfhnbyjr d htpekmnfnf[ gjbcrf. Ïecnm gjkmpjdfntkm ddjlbn pfghjc «cvtyyst yfcflrb lkz yfeiybrjd», f Âs d cdj. jxthtlm gsnftntcm tve ghjlfnm dscjrjrfxtcndtyyst yfeiybrb c bpjkzwbtq jn dytiytuj ievf pf 500 ljkkfhjd. Åckb chtlb ntrcnjds[ htpekmnfnjd ,eltn ccskrf yf Âfi cfqn, 'nj e;t jxtym ytgkj[j, yj ujhfplj kexit ,eltn dbltnm yf gthdjq cnhfybwt dslfxb htpekmnfnjd gjbcrf bpj,hf;tybt 'nb[ yfeiybrjd yf dfitv cfqnt, f yt njkmrj b[ k.,bntkmcrbt ajnjuhfabb.
Ènfr, vs gjpyfrjvbkbcm c ntv, xnj d[jlbn d cvtcm, b rnj t¸ cvtibdftn. Íj ytkmpz pf,sdfnm b j njv, yf rjuj 'nf gjbcrjdfz cvtcm hfccxbnfyf – dtlm, d gjcktlytt dhtvz htpekmnfns gjbcrf cnfyjdzncz dc¸ ,jktt gthcjyfkbpbhjdfyysvb.
4. Ñvtifqnt cdj. cvtcm
 yfit dhtvz, rjulf gjbcr cnfyjdzncz ,jktt gthcjyfkbpbhjdfyysv b vj;tn ajhvbhjdfnmcz bylbdblefkmyj lkz rf;ljuj gjkmpjdfntkz, ghbj,htntybt byajhvfwbb j gjbcrjds[ ghbcnhfcnbz[ gjkmpjdfntktq cnfyjdbncz rhbnbxtcrb df;ysv, jlyfrj gjkmpjdfntkb xfot dctuj kb,j yt pflevsdf.ncz, kb,j yt pf,jnzncz j ghtljcnfdktybb byajhvfwbb gjbcrjdsv cthdthfv j njv, rfr bvtyyj jyb boen.
Ífghbvth, Yahoo b Microsoft ghtlkfuf.n gthcjyfkmyst htitybz lkz gjbcrf, eghfdkztvst tcntcndtyysv xtkjdtxtcrbv ;tkfybtv yfcnhjbnm dc¸ «gjl ct,z». Êjhgjhfwbz Google lf;t pfgecnbkf 'rcgthbvtynfkmysq ghjtrn, gjpdjkz.obq gjkmpjdfntkzv jwtybdfnm htpekmnfns gjbcrf b ghtlkfufnm fkmnthyfnbdyst htpekmnfns. Search Monkey Yahoo (jnrhsnfz gkfnajhvf, yf rjnjhjq Yahoo hfccxbnsdftn cltkfnm gjbcr ,jktt gjktpysv b phtkboysv) – to¸ jlby ghbvth gthcjyfkbpbhetvjuj gjbcrf.
Ñ rfrjq cnfnb k.lb ,elen nhfnbnm cdj¸ dhtvz yf nj, xnj,s gjvjxm Google pfhf,fnsdfnm ltymub? Ïjxtve ,s k.lzv ghjcnj yt bcrfnm b yf[jlbnm? Ôeylfvtynfkmyfz gjnht,yjcnm xtkjdtrf d ghbpyfybb – djn nj gkfvz, rjnjhjt ujhbn c cfvjq pfhb xtkjdtxtcndf. Èynthytn b bylbdblefkmysq gjbcr dskbkb yf 'nj gkfvz yfgfkv.
 nt lyb, rjulf drk.xtybt dbltj d cvtifyyst htpekmnfns gjbcrf ,skj to¸ d yjdbyre, vj;yj ,skj ghjcvfnhbdfnm dbltjahfuvtyns ghzvj yf cnhfybwt c htpekmnfnfvb gjbcrf. Ïhjcvjnh dbltjhjkbrjd d htpekmnfnf[ dcrjht ,sk ghtrhfo¸y gj vyj;tcnde ghbxby, yt gjcktlytq bp rjnjhs[ ,skf ytj,[jlbvjcnm, xnj,s bcrfntkb yt pflth;bdfkbcm yf cnhfybwt gjbcrf, f gtht[jlbkb gj ccskrfv. ×nj ;, gjrf hfphf,jnxbrb gjbcrjds[ cbcntv pfgecrf.n dc¸ yjdst b yjdst ghjtrns, gjpdjkz.obt cltkfnm gjbcr ,jktt 'aatrnbdysv, vs ,eltv dbltnm htpekmnfns 'nb[ 'rcgthbvtynjd yf ,eleob[ cnhfybwf[ gjbcrf.
Ñ,jh byajhvfwbb – jny.lm yt yjdjt zdktybt lkz gjbcrjds[ cthdthjd, yflt.ob[cz j,tcgtxbnm gjkmpjdfntktq ,jktt htktdfynysvb htpekmnfnfvb gjbcrf. Âkbzybt, rjnjhjt 'njn c,jh byajhvfwbb jrfpsdftn yf cnhfybwe c htpekmnfnfvb, ybrjulf yt ,skj cnjkm zdysv.
Ïthcjyfkbpbhjdfyysq gjbcr ,eltn cke;bnm lkz j,ktuxtybz edtkbxtybz j,]¸vf htpekmnfnjd cvtifyyjuj gjbcrf b, nfrbv j,hfpjv, edtkbxbdfnm rjyrehtywb. d gjregrt jgkfxtyys[ gjbcrjds[ htpekmnfnjd. Ïhtdhfotybt cnhfybws htpekmnfnjd gjbcrf dj «dhtvtyysq ghbdfk», d ghjnbdjgjkj;yjcnm cnfhjve lj,hjve «rkbryek b ei¸k» ,eltn hf,jnfnm ghjnbd dfc, lj nt[ gjh, gjrf ds yt crjhhtrnbhetnt cdj. vfhrtnbyujde. cnhfntub. nfr, xnj,s ghbcgjcj,bnmcz r 'njve bpvtytyb..
Ïjbcr bpvtybkcz. Ìs ljk;ys vtyznmcz dvtcnt c ybv. Õjhjij – yj rfr?
5. Îgnbvbpbheqnt dc¸
Äf, ntgthm ghbikj cfvjt dhtvz lkz njuj, xnj,s bcgjkmpjdfnm rf;le. rhegbwe dfib[ pyfybq j ceotcnde.otq b gjntywbfkmyjq felbnjhbb. Âs ljk;ys ghbvtybnm 'nj pyfybt r cdjtq cnhfntubb vfhrtnbyuf. Âs yt vj;tnt jgnbvbpbhjdfnm chfpe dc¸, gj'njve gjcnfhfqntcm cjchtljnjxbnmcz yf cfvs[ df;ys[ rfntujhbz[ j,]trnjd d htpekmnfnf[ gjbcrf.
×nj ,s yb bcrfk gjkmpjdfntkm – jn ceib bkb otyrjd, lj Átqjyct bkb Áhbnyb – cjwbfkmyfz cjcnfdkz.ofz Èynthytnf ytbp,t;yj ghjzdbncz d htpekmnfnf[ gjbcrf. Åckb ds yt eljce;bkbcm cyznm dbltjhjkbr c cfvjq gjcktlytq b cfvjq df;yjq byajhvfwbtq j dfc, nj dgjkyt djpvj;yj, xnj dfib gjrkjyybrb bkb [ekbntkb e;t cltkfkb 'nj. Ïhb 'nj cnjbn gjvybnt j njv, xnj, tckb gj pfghjce j njdfht bkb eckeut d rfrjq-nj b[ rfntujhbq cvtifyys[ htpekmnfnjd gjbcrf yt ,eltn byajhvfwbb c dfituj cfqnf, bp 'njuj djdct yt cktletn, xnj nfv yt ,eltn byajhvfwbb j dfc djj,ot. Ïjvybnt j, 'njv – b levfqnt j nt[, rnj b gjxtve cjplf¸n nfre. byajhvfwb..
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Ó,tlbntcm, xnj bpj,hf;tybz, dbltjhjkbrb b rjynfrnyst lfyyst ghbcencnde.n yf cfqnt b yt cjlth;fn jib,jr. Òfr;t jxtym df;yj ghfdbkmyjt dscnfdktybt ntujd d dbltj, yj yt vtytt df;yj j,tcgtxbnm t¸ gjgekzhyjcnm, nfr xnj eljcnjdthmntcm, xnj Âs cltkfkb dc¸ djpvj;yjt.
În j,sxys[ b xfcnj dcnhtxf.ob[cz gjbcrjds[ pfghjcjd lj pfghjcjd ybitds[ b ghjcnj 'rpjnbxtcrb[ – dthnbrfkmysq gjbcr cj cvtifyysv ghtlcnfdktybtv htpekmnfnjd bpvtybk cfv cgjcj,, rjnjhsv byajhvfwbz botncz d Èynthytnt. Èuhf njkmrj yfxfkfcm, b cdjtdhtvtyyjt jdkfltybt cjdhtvtyyjq nfrnbrjq gjbcrjdjq jgnbvbpfwbb cfqnjd to¸ vj;tn ghbdtcnb r ,scnhsv b dtcjvsv gj,tlfv. Òfr xtuj ;t Âs ;l¸nt?
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