ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Smartseo bpdtcnyf rfr SEO-rjvgfybz, cgtwbfkbpbhe.ofzcz yf ghjldb;tybb gj «lkbyyjve [djcne». Ðfccrf;bnt, gjxtve?
Åckb dybvfntkmyj gjcvjnhtnm cnfnbcnbre gjbcrjds[ pfghjcjd,vj;yj
edbltnm, xnj cfvst xfcnjnyst pfghjcs d ,jkmibycndt ntvfnbr lf.n yt
,jktt 10-15% wtktdjuj nhfabrf. Îcyjdyfz ;t felbnjhbz gjkmpjdfntktq (lj
80%) lftn pfghjcs, cjcnjzobt bp 2-3-4[ ckjd.
Ájktt njxyst wbahs vj;yj gjcvjnhtnm d bccktljdfybb ßyltrcf «Ïjbcr d bynthytnt: xnj b rfr boen gjkmpjdfntkb».
Êjvgktrcyjt ghjldb;tybt gj Â×-pfghjcfv b «lkbyyjve [djcne»
Í×-pfghjcjd lftn rfr,jktt ibhjrbq j[dfn wtktdjq felbnjhbb (gjnjve xnj
pfghjcs ,jktt njxyst), nfr b ,jktt cnf,bkmysq htpekmnfn.
Ïjckt jxthtlyjuj bpvtytybz fkujhbnvjd gjbcrjds[ vfiby, lf;t tckb
ytcrjkmrj pfghjcjd bp 'njuj lkbyyjuj [djcnf «dsktntkb» bp ÒÎÏf,
gjctoftvjcnm cfqnf vtyztncz ytpyfxbntkmyj. Òfrjt bpvtytybt yt ,mtn
rhbnbxyj gj ,bpytce.
Ïj'njve, rjulf vs jghtltkzkbcm c ajhvfnjv yfib[ eckeu, jcyjdysvb
fhuevtynfvb d gjkmpe «lkbyyjuj [djcnf» cnfkb 'aatrnbdyjcnm nfrjuj
ghjldb;tybz lkz ,bpytcf cfvjuj hfpyjuj ghjabkz b jncencndbt yf hsyrt
fyfkjubxyjuj ghtlkj;tybz. Ìs edbltkb cdj,jlye. ybie yf hsyrt b
gjcnfhfkbcm tt pfyznm.
Ñ rfrbvb nhelyjcnzvb vj;yj cnjkryenmcz ghb ghjldb;tybb gj ybprjxfcnjnybrfv?
Îcyjdyfz nhelyjcnm – lkz nfrjuj ghjldb;tybz nht,etncz cthmtpyfz,
cjdvtcnyfz c rkbtynjv hf,jnf gj jgnbvbpfwbb dctuj htcehcf, ltcznrjd
nsczx cnhfybw. «Ífgbcfnm ytcrjkmrj rk.xtds[ ahfp yf ukfdyjq cnhfybwt» -
'njuj ytljcnfnjxyj. Ïj'njve gjxnb dctulf hf,jnf yfxbyftncz c
vfcinf,yjuj felbnf cfqnf, tuj dyenhtyytq jgnbvbpfwbb, ghjdthrt b
ecnhfytyb. ghj,ktv byltrcfwbb cfqnf gjbcrjdbrfvb.
Ó 'njq «nhelyjcnb» tcnm b j,hfnyfz, gjkj;bntkmyfz cnjhjyf. Ákfujlfhz
nfrjq uke,jrjq jgnbvbpfwbb cfqn cnfyjdbncz kexit, ,jktt gjkyj b
rfxtcndtyyj byltrcbhetncz gjbcrjdsvb cbcntvfvb, cnfyjdbncz vtytt
djcghbbvxbd r seo-ezpdbvjcnzv. Êhjvt njuj – gjkj;bntkmysq 'aatrn,
gjkextyysq yf cnflbb dyenhtyytq jgnbvbpfwbb, jcnftncz e ghjtrnf, lf;t
tckb rkbtyn htiftn ghtrhfnbnm cjnhelybxtcndj c yfvb gj dytiytve
ghjldb;tyb. cfqnf.
 rfrb[ ckexfz[ ye;yj ghb,tufnm r ghjldb;tyb. gj Â× bkb Ñ×?
Êfr ghfdbkj, vs yfxbyftv c jgnbvbpfwbb cfqnf b ghjldb;tybz tuj gj
lkbyyjve [djcne Í×-pfghjcjd. Ýnj lftn pyfxbntkmysq ghbhjcn gjbcrjdjuj
nhfabrf, lftn djpvj;yjcnm rkbtyne jregfnm bydtcnbwbb e;t yf gthdjv
'nfgt, xnj jcj,tyyj df;yj jcj,tyyj lkz «vjkjls[» ,bpytc-htcehcjd.
Ïjkexbd gthdst ghb,skb, rkbtyn e;t vj;tn dbltnm b[ vfcinf, b htifnm,
[jxtn kb jy gj,jhjnmcz c yfitq gjvjom. pf felbnjhb., rjnjhfz pflftn
,jktt xfcnjnyst pfghjcs (tot gk.c 10-15% nhfabrf). Äkz rjuj-nj 'nj
djghjc jregftvjcnb ljgjkybntkmys[ bydtcnbwbq, lkz rjuj-nj djghjc bvbl;f
– ghbcencndjdfnm d ÒÎÏt gj ukfdysv pfghjcfv cdjtq ntvfnbrb.
Ájkmie. hjkm buhftn dyenhtyyzz gthtkbyrjdrf vfnthbfkjd. Î xtv tot ljk;ys gjvybnm dkfltkmws rhegys[ cfqnjd?
ß gjlhj,yj hfccrfpsdf. j, 'njv d cdjb[ ljrkflf[ yf ctvbyfhf[ b rjyathtywbb gj ghjldb;tyb.. Åckb rhfnrj:
- e,hfnm bp gjbcrjds[ byltrcjd dct le,kbrfns b vecjh,
- lj,bnmcz rjhhtrnyjq byltrcfwbb dct[ «gjktpys[» cnhfybw,
- ghtldfhbntkmyj b[ nofntkmyj jgnbvbpbhjdfd gjl nt bkb byst pfghjcs b gthtkbyrjdfd.
Ó;t 'nb ltqcndbz gj «dyenhtyytq» jgnbvbpfwbb lf.n htcehce ghbhjcn
gjctoftvjcnb, lf;t ,tp dytiytuj ghjldb;tybz.Ïhbhjcn, rjnjhsq jcnftncz
c cfqnjv yfljkuj.
Î,sxyj htpekmnfns ghjldb;tybz j,tof.n xthtp 2-3 vtczwf, d jnyjitybb ,jkmib[ cfqnjd chjrb cldbuf.ncz?
Íf cfvjv ltkt chjrb cldbuf.ncz – d vtymie. cnjhjye. Ïhb ghjldb;tybb
gj Í× 'aatrn vj;yj yf,k.lfnm e;t xthtp vtczw-gjknjhf. Ájktt njxyst
chjrb pfdbczn jn ghj,ktv rf;ljuj rjyrhtnyjuj htcehcf.
Ïjkexftncz, xnj gthdsq 'aatrn dblty ljcnfnjxyj ,scnhj, f gjnjv
gjcntgtyyj (lj 3-4 vtczwtd) bltn ds[jl e;t yf gjkye. vjoyjcnm b
gjllth;fybt htpekmnfnjd.
 ghjwtcct felbnf cfqnf, rfrbt ghj,ktvs xfot dctuj dcnhtxf.ncz e rhegys[ cfqnjd?
Ó;t egjvbyfdibtcz dsit ghj,ktvs c byltrcfwbtq ds[jlzn yf gthdsq
gkfy. Åckb bp 200000 cnhfybw d gjbcrjdjv byltrct njkmrj 50 000 – e;t
lj,bdibcm rjhhtrnyjq b gjkyjq byltrcfwbb, vs xfcnj edtkbxbdftv
gjbcrjdsq nhfabr d ldf b ,jktt hfp.
Ïhb 'njv ,jkmibt cfqns, jcj,tyyj cnfhst, rjnjhsv yt jlby ujl, xfcnj
,sdf.n gj[j;b yfrjhf,km, j,hjcibq hfreirfvb – hfpyst exfcnrb rjlf
yfgbcfys d hfpyjt dhtvz b hfpysvb ghjuhfvvbcnfvb, gjhjq yf hfpys[
zpsrf[. Ásdftn ytghjcnj hfpj,hfnmcz d [bnhjcgktntybb djpybrib[ pf
ljkubt ujls ghj,ktv.
Î,]tv cfvjuj rhegyjuj cfqnf, rjnjhsq dfv ghb[jlbkjcm ghjldbufnm?
Îrjkj vbkkbjyf cnhfybw (gk.c-vbyec). Êfr ghfdbkj, rhegysv vs cxbnftv
cfqn, tckb xbckj tuj cnhfybw ghtdsiftn 100000. Òtv yt vtytt, nfrb[
ghjtrnjd chtlb yfib[ rkbtynjd yt ,jktt 20% (cfqns ÑÌÈ, rhegyst gjhnfks
j,]zdktybq b n.g.), jcnfkmyst – j,sxyst rjvvthxtcrbt ghjtrns,
bynthytn-vfufpbys c xbckjv cnhfybw jn 200 lj 20000.
Ít,jkmifz eprjcgtwbfkbpbhjdfyyfz rjvgfybz
Ñrjkmrj ktn rjvgfybb Smartseo? Ðfccrf;bnt, rfr jyf gjzdbkfcm?
Êjvgfyb. «ÑvfhnÑÅλ z cjplfk gjckt e[jlf bp rjvgfybb «Àivfyjd b Ïfhnyths». Ýnj ,skj hjdyj nhb ujlf yfpfl – d atdhfkt 2006 ujlf.
Ñrjkmrj xtkjdtr hf,jnftn d rjvgfybb?
Îrjkj 15-nb xtkjdtr. Â jcyjdyjv – d jabct yf Ïfdtktwrjq. Ïfhe
xtkjdtr cjnhelybxf.n c yfvb yf fencjhct gjcnjzyyj, rhjvt njuj vs
ghbdktrftv jnltkmys[ bcgjkybntktq bkb rjvgfybb lkz htitybz hfpjds[
pflfx.
Ñgtwbfkbcnjd, rjnjhst evt.n hf,jnfnm c rhegysvb cfqnfvb, yt nfr
vyjuj yf hsyrt, xfcnj yfv ghb[jlbncz ghbukfifnm ghjcnj cgjcj,ys[ k.ltq
b ljexbdfnm b[ d ghjwtcct hf,jns.
Íf dfitv cfqnt bp eckeu erfpfyj njkmrj SEO. Ïjxtve yt ghtlkfuftnt rjyntrcnye. htrkfve, SMO?
Ó yfc yt,jkmifz eprjcgtwbfkbpbhjdfyyfz rjvgfybz. Äf, vs ghjdjlbv
rjyntrcnye. htrkfve dj dct[ jcyjdys[ cbcntvf[ – yj njkmrj lkz nt[
ghjtrnjd, rjnjhst e yfc ghjldbuf.ncz. Înltkmyj vs 'ne eckeue yt
jrfpsdftv, gj'njve b yt htrkfvbhetv ibhjrj.
Óckeuf SMO, yf yfi dpukzl, 'aatrnbdyf yt lkz dct[ cfqnjd,
nheljpfnhfnyf b bvttn ytghtlcrfpetvsq htpekmnfn. Òfv, ult jyf
ltqcndbntkmyj nht,etncz – vs ghbdktrftv cnjhjyyb[ cgtwbfkbcnjd,
cgtwbfkbpbhe.ob[cz yf jrfpfybb 'njq eckeub. Ñfvb hfpdbdfnm 'nj
yfghfdktybt vs yt gkfybhetv.
Äftnt kb ds cdjb rkbtynfv rfrbt-kb,j ufhfynbb?
Òt rkbtyns, rjnjhst c yfvb dgthdst, j,sxyj ghjczn dytcnb d ljujdjh
ufhfynbb – j,sxyj vs dgbcsdftv d hfpltk «Î,zpfntkmcndf» gkfybhetvsq
hjcn gjctoftvjcnb gj vtczwfv.
Êhbpbc - dhtvz ljgjkybntkmys[ djpvj;yjcntq
Ñtqxfc ytkmpz yt pflfnm djghjc ghj rhbpbc. Êfr jy jnhfpbkcz yf dfitq rjvgfybb, rfr gjlrjhhtrnbhjdfk ltzntkmyjcnm?
Ífib j,jhjns yt evtymibkbcm, tckb htxm j, 'njv, [jnz ytrjnjhfz
hjnfwbz rkbtynjd ghjbpjikf. Ñnfhftvcz gjdsifnm yfie dyenhtyy..
'aatrnbdyjcnm, hf,jnftv yfl fdnjvfnbpfwbtq nheljtvrb[ ghjwtccjd.
×nj rfcftncz gfltybz cghjcf yf ghjldb;tybt – 'nj pfvtnyj d gthde.
jxthtlm gj rkbtynfv bp B2B caths, e yb[ cybpbkbcm ghb,skb, ghbikjcm
cjrhfnbnm vfhrtnbyujdst ,.l;tns.
 nj ;t dhtvz r yfv yf ghjldb;tybt ghbikb yjdst bynthytn-ghjtrns,
jhbtynbhjdfyyst yf rjytxys[ gjnht,bntktq – bynthytn-vfufpbys,
ntvfnbxtcrbt gjhnfks. Äfkmit – gjcvjnhbv. Äevf., ,jktt xtnrj ntyltywbb
,elen dblys r cthtlbyt ujlf.
Ïhtlkfuftnt kb ds cdjbv rkbtynfv (yjdsv b cnfhsv) fynbrhbpbcyst ghtlkj;tybz? Êfrbt? Äf/ytn, gjxtve?
Ó yfc ljcnfnjxyj ljdthbntkmyst jnyjitybz c ,jkmibycndjv yfib[
rkbtynjd. Ìyjubt djcghbybvf.n yfc yt rfr cnjhjyytuj gjlhzlxbrf, f rfr
ytrbq jnltk d cnherneht cdjtuj ghtlghbznbz. Ïj'njve b «fynbrhbpbcyst»
vths vs d rf;ljv jnltkmyjv ckexft j,ce;lftv dvtcnt, bylbdblefkmyj gj
rf;ljve ghjtrne.
Êjve-nj ghtljcnfdkztv jnchjxre gkfnt;f, rjve-nj evtymibkb ,.l;tn,
j,celbd dvtcnt c pfrfpxbrjv – pf cxtn rfrb[ xfcntq ghjtrnf 'njn ,.l;tn
cyb;ftncz (yfghbvth, cybvftv c ghjldb;tybz hfpltks njdfhjd, rjnjhst yt
zdkz.ncz rk.xtdsvb lkz lfyyjuj rkbtynf).
Ítrjnjhst pfrfpxbrb yfj,jhjn edtkbxbdf.n ,.l;tns – gjrf rjyrehtyns
jckf,ktys, tcnm djpvj;yjcnm ghbdktxm ljgjkybntkmye. xfcnm wtktdjq
felbnjhbb. Ìyt rf;tncz, 'nj rfr hfp yfb,jktt 'aatrnbdyfz cnhfntubz.
Êhbpbc, rfr bpdtcnyj, 'nj yt njkmrj jgfcyjt dhtvz, yj b dhtvz
ljgjkybntkmys[ djpvj;yjcntq.
Êfr ds levftnt, ,elen kb vtyznmcz wtys yf eckeub ghjldb;tybz? Åckb lf, nj rfr?
Ít levf., xnj jyb ,elen cyb;fnmcz. Ñnjbvjcnm ccskjr hfcntn dvtcnt c
rehcjv ljkkfhf, cnjbvjcnm cgtwbfkbcnjd pfvtnyj yt cyb;ftncz. Â nj ;t
dhtvz rjyrehtywbz vtymit yt cnfyjdbncz.
Êjytxyj, ltvgbyujdst ghtlkj;tybz yf hsyrt dctulf ,skb b ,elen, yj
ghfrnbrf gjrfpsdftn, xnj gjujdjhrf ghj «,tcgkfnysq csh» d yfitq catht
dthyf, rfr b dtplt.
Ïhjuyjpbhetncz, xnj jakfqyjdst ,.l;tns yf htrkfve xfcnbxyj gjntren d bynthytn. Âfif rjvgfybz cnjkryekfcm c 'nbv?
×fot vs dblbv yt gthtntrfybt, f cjrhfotybt htrkfvyjq frnbdyjcnb
yfib[ rkbtynjd d jakfqyt – c cj[hfytybtv bynthytn-,.l;tnjd, rfr
«gjcktlytq cjkjvbyrb». Ýaatrnbdyjcnm bynthytn-vfhrtnbyuf yf lfyysq
vjvtyn nfrjdf, xnj 'nj gjcktlytt, jn xtuj jnrfpsdf.ncz rjvgfybb d
gthbjl rhbpbcf. Òjxytt nfhutnbyu, yb;t ct,tcnjbvjcnm rjynfrnf, vj;yj
jgthbhjdfnm yt cfvsvb ,jkmibvb ,.l;tnfvb, njxyj b[ ljpbhjdfnm.
È jn «Àivfyjdf c Ïfhnythfvb» eitk ….
À e dfc kbxyj, rfrjq cnf; hf,jns d SEO? Êfr htibkb pfybvfnmcz ghjldb;tybtv cfqnjd?
Òfr gjkexbkjcm, xnj z rjvgm.nth dgthdst edbltk ljcnfnjxyj gjplyj – d
37 ktn. Ñsy gjghjcbk regbnm yf ltym hj;ltybz d gjlfhjr, njulf 'nj ,sk
gthdsq gtynbev. Äj lyz hj;ltybz jcnfdfkcz vtczw – z regbk ryb;re b cnfk
«d]tp;fnm d ntve». ×thtp gfhe vtczwtd cltkfk cdjq gthdsq cfqn yf
,tcgkfnyjv [jcnbyut, gjnjv tot jlby, xthtp gjkujlf cjplfk dt,-cnelb.
(gthde. d Ìjubktdt) b vs c ht,znfvb cnfkb ltkfnm cfqns yf pfrfp.
À tot xthtp ujl, 'nj e;t ,sk 2003, rf;tncz, celz gj lfnt vjtq
htubcnhfwbb yf ajhevt SE, z gthtt[fk d Ìjcrde b xthtp gjkujlf
cjdthityyj ckexfqyj gjgfk yf hf,jne d rjvgfyb. «Àivfyjd b Ïfhnyths».
Ðfpjckfk htp.vtd hfpyst vtcnf – b bp ytcrjkmrb[ rjvgfybq (bp itcnb,
yfcrjkmrj gjvy.) ghbikb ghbukfitybz. Äj cb[ gjh cxbnf. hf,jne d 'njq
rjvfylt ghjatccbjyfkjd cdjtq juhjvyjq elfxtq. È jnkbxyjq irjkjq.
Ïjxtve ghbyzkb htitybt jcnfdbnm rjvgfyb. «Àivfyjd b gfhnyths»?
ß jxtym ljkuj ghbybvfk 'nj htitybt. Ñ jlyjq cnjhjys – [jntkjcm
cfvjve cjplfnm cdjq bynthtcysq ghjtrn. Ñ lheujq cnjhjys – hf,jnf d
rjvgfybb vyt yhfdbkfcm, jnkbxyst eckjdbz, ghtrhfcysq rjkktrnbd,
bynthtcyst b ckj;yst pflfxb. Åckb xtcnyj – gjkujlf vtyz ghjcnj
hfphsdfkj yf xfcnb, rfr [jvzxrf:)
Ïjvjukf htibnmcz vjz cegheuf, Àktyf Êjirbyf, jyf njulf hf,jnfkf
bcgjkybntkmysv lbhtrnjhjv d lheujq bpdtcnyjq bynthytn-rjvgfybb. Ìs eikb
jlyjdhtvtyyj b dvtcnt cjplfkb cdjq ,bpytc. È, yfcrjkmrj vjue celbnm
ctqxfc, dgjkyt ecgtiysq.
Âs rfr-nj ghj,jdfkb ct,z d [fqre. Ät,.n ,sk jxtym elfxysv. Ïjxtve yt cnfkb ghjljk;fnm SEO-[fqre?
Ñnfkj ,jkmit ghjtrnjd, ghbikjcm hf,jnfnm yfl ,jkmibvb felbnfvb, rjnjhst yt erkflsdfkbcm d ajhvfn [fqre.
À rfrbt e dfc tot edktxtybz? Ïj ß.he pyf., ds dtkjk.,bntkm.
Âtkjcbgtl – edktxtybt c ltncndf, tot gjzdbkbcm hjkbrb (rjktcf nfv
gjvtymit, pfnj b[ vyjuj), ujhyst ks;b, fqrblj. Âhtvz jn dhtvtyb, d
pfdbcbvjcnb jn ctpjyf b yfcnhjtybz, frwtyns vtyz.ncz. Âjn ctqxfc e;t
;le c ytnthgtybtv dtcys – dtkjcbgtls d ,jtdjq ujnjdyjcnb dbczn yf
,fkrjyt. Åckb b[ hfymit yt cuhsptn otyjr – vs ytlfdyj regbkb
,ekmnthmthf :)
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