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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Âct herjdjlbntkb [jnzn, xnj,s b[ ÈÒ-jnltk ghjwdtnfk,
yj rfr 'njuj lj,bnmcz? ÈÒ-lbhtrnjh .hblbxtcrjq rjvgfybb Browne Jacobson
LLP Ïbnth Ábhkb lftn 10 cjdtnjd.
Êjytxyj, ltcznm - 'nj dctuj
kbim ghjbpdjkmyjt xbckj, b lkz njuj, xnj,s ljcnbxm cdjb[ wtktq, ifujd
vj;tn ,snm kb,j ,jkmit, kb,j vtymit. Âct ,eltn pfdbctnm jn njxrb
jncxtnf b jn dfituj gjybvfybz ecgt[f.
Ènfr, djn ltcznm ifujd r ecgtiyjq hf,jnt d ÈÒ, hfcgjkj;tyys[ d gjhzlrt df;yjcnb:
1. Âjpmvbnt gjl rjynhjkm cdjb chtlcndf
Âs
yt cvj;tnt ybxtuj ljcnbxm, gjrf yt hfp,thtntcm c ,fpjdjq cnjbvjcnm.
frnbdjd. Ïj'njve lkz dfc 'nj pflfxf yjvth jlby. Êfr njkmrj ds
ghjfyfkbpbhetnt cdjb chtlcndf b hfp,thtntcm cj dctvb hfc[j;ltybzvb,
jxtym df;yj yfexbnmcz lth;fnm dct hfc[jls gjl rjynhjktv. Âjpvj;yj, lkz
'njuj dfv gjnht,etncz ddtltybt cbcntvs rjynhjkz yfl hfphtityysvb
gjregrfvb b cxtnfvb.
Òfr;t cktletn ghtljcnfdkznm ytj,[jlbve.
byajhvfwb. gj pfgkfybhjdfyysv b afrnbxtcrbv hfc[jlfv b ghb,skzv gj
k.,sv ÈÒ-bydtcnbwbzv. Ë.,fz cdzpm bydtcnbwbq d nt[yjkjubb c
,bpytc-ltzntkmyjcnm. ,eltn njkmrj gk.cjv.
2. Ñjchtljnjxmntcm yf pfrfpxbrt
Ítrjnjhst
cxbnf.n 'njn ifu cfvsv ukfdysv. Ïhbybvfqnt dj dybvfybt yt njkmrj
nht,jdfybz cdjtq cj,cndtyyjq rjvgfybb, yj b nt, rjnjhst jnhf;f.n
gjnht,yjcnb dfib[ rkbtynjd, byfxt ds jrf;tntcm pfwbrktyysv njkmrj yf
dyenhtyyb[ ltkf[, f dfib ghtlcnfdktybz ,elen juhfybxtys hfvrfvb
cj,cndtyyjq rjvgfybb.
Êhfqyt bynthtcyj yf,k.lfnm, rfr
cjdhtvtyyst byajhvfwbjyyst nt[yjkjubb vjuen ghbytcnb gjkmpe rkbtynfv
dfitq rjvgfybb. Âjpvj;yj, gjnht,e.ncz cthmtpyst bpvtytybz, xnj,s
dkbnmcz d j,oe. ltzntkmyjcnm rjvgfybb b, ntv cfvsv, ghbytcnb htfkmye.
gjkmpe rjytxysv gjkmpjdfntkzv.
3. Ñjplfqnt cdjq gkfy b cktleqnt tve
Âfv
ytj,[jlbvj cjcnfdbnm gkfy lkz cdjtuj jnltkf, xnj,s dbltnm j,ott
yfghfdktybt hf,jns. Ñnhfntubxtcrbt gkfys ,bpytcf b ÈÒ-cbcntv ljk;ys
,snm jcyjdfys, d gthde. jxthtlm, yf ye;lf[ pfrfpxbrf b, rjytxyj, ljk;ys
bv cjjndtncndjdfnm. Ïkfybhjdfybt, ,.l;tn b bcgjkytybt ytj,[jlbvj
jceotcndkznm d tlbyjq vfytht, rjulf jlby ghjwtcc gkfdyj gthtntrftn d
lheujq.
×nj tot ,jktt df;yj, ytj,[jlbvj e,tlbnmcz, xnj
cnhfntubxtcrbt wtkb, pflfxb b yfghfdktybz bcgjkmpe.ncz lkz eghfdktybz b
jwtyrb hf,jns dctq jhufybpfwbb.
4. Âjdktrfqnt d hf,jne ,bpytc
Ó,tlbntcm,
xnj cjdtn lbhtrnjhjd jlj,hztn dfie ltzntkmyjcnm, cjj,ofqnt tve j,
jcyjdys[ bpvtytybz[ b ghj,ktvf[ d dfitv ltgfhnfvtynt b dctulf lth;bnt
herjdjlcndj d rehct ltkf.
Èobnt nt[, rnj gjllth;bdftn dfib
yfxbyfybz b dczxtcrb gtcneqnt b[ pfbynthtcjdfyyjcnm. Ïjpbwbjybheqnt
ct,z rfr cnfhituj herjdjlbntkz, rjnjhsq ltqcndetn d rfxtcndt cdzpe.otuj
pdtyf vt;le dscibv herjdjlcndjv, ytgjchtlcndtyysv yfxfkmcndjv b dfibvb
ÈÒ-cgtwbfkbcnfvb. Äfdfqnt cjdtns njg-vtytl;thfv gj djghjcfv ghbyznbz
jcyjdys[ nt[ybxtcrb[ htitybq. Ñgjcj,cndeqnt gkjljndjhysv jnyjitybzv
vt;le gjkmpjdfntkzvb b ÈÒ-jnltkjv.
5. "Âshfobdfqnt" cj,cndtyys[ gfhnythjd b gjcnfdobrjd
Ïhfdbkmyfz
cnhfntubz hfpdbnbz jnyjitybq c gjcnfdobrfvb vj;tn ,snm dsujlyjq lkz
j,tb[ cnjhjy. Ïjcnfdobrb ,elen cke;bnm wtyysv dkj;tybtv b ukfdysv
jhe;btv d dfitv fhctyfkt.
Înyjcbntcm r ybv c edf;tybtv.
Âs,bhfqnt gfhnythjd, rjnjhst vjuen gjcnfdbnm kexie. ghjlerwb. b eckeub
d cdjtv ctuvtynt. Ätkbntcm c ybvb cdjbvb dpukzlfvb. Ó,tlbntcm, xnj jyb
gjybvf.n pflfxb, cnjzobt gthtl dfitq rjvgfybtq. Êjyrhtnyst k.lb chtlb
dfib[ gjcnfdobrjd zdkz.ncz htfkmysv rk.xjv r ljcnb;tyb. ecgt[f, gj'njve
cnhtvbntcm gjcnhjbnm [jhjibt dpfbvjjnyjitybz c 'nbvb k.lmvb.
6. Óghfdkzqnt ÈÒ
Ñjchtljnjxmnt
cdjt dybvfybt yf cbcntvf[ gjrfpfntktq, rjnjhst ltqcndbntkmyj ghbdjlzn
,bpytc d ltqcndbt. Ïhbvtyzqnt cfvst kexibt c[tvs dtplt, ult 'nj
djpvj;yj. Óghfdkzqnt htcehcfvb b yfghfdkzqnt cfvst ltabwbnyst bp yb[ yf
htfkbpfwb. yfb,jktt df;ys[ ghjtrnjd. Ïjllth;bdfqnt jcyjdyjt cyb;tybt
ghjbpdjlcndtyys[ pfnhfn b ecbkbz, yfghfdktyyst yf ekexitybt
j,cke;bdfybz. Îwtybdfqnt dsgjkytybt rk.xtds[ ghjwtccjd b cjj,ofqnt j
htpekmnfnf[.
Òfr;t cnjbn xfot ghjdjlbnm fnntcnfwb. d hfvrf[ cdjtq bylecnhbb, xnj,s gjyf,k.lfnm, yfcrjkmrj ds rjyrehtynjcgjcj,ys.
7. Çfybvfqntcm ghjtrnfvb
Ñjplfqnt
gjhnajkbj ghjtrnjd b eghfdkzqnt dctvb ÈÒ-ghjtrnfvb rfr tlbyjq
ghjuhfvvjq. Óghfdkzqnt jnltkmysvb ghjtrnfvb rfr bydtcnbwbzvb,
e,tlbntcm, xnj wtkb jghtltktys b cjukfcjdfys, f dct exfcnybrb djdktxtys
d ghjwtcc dsgjkytybz hf,jn. Ít ,jqntcm cgbcsdfnm cj cxtnf cdjb e,snrb b
bvtqnt pfgfcye. cnhfntub. yf njn ckexfq, tckb ghjtrn yt ,eltn hf,jnfnm.
Ít pf,sdfqnt eghfdkznm hbcrfvb b yf,k.lfnm pf dytlhtybtv yjds[
nt[yjkjubq. Ècgjkmpeqnt hfpkbxyst nt[ybrb rjynhjkz, xnj,s yt djpybrkj
ybrfrb[ ytelj,cnd lkz gjnht,bntktq. Äevfqnt j gjkmpt, rjnjhe. ghbyjcbn
htfkbpfwbz dfib[ ghjtrnjd. Ít pf,sdfqnt ghj eghfdktybt rhegysvb
ghjtrnfvb c bcgjkmpjdfybtv EVM (vtnjl jcdjtyys[ j,]tvjd). Àv,bwbjpyst b
ckj;yst ghjtrns ytj,[jlbvj hfp,bnm yf ,jktt vtkrbt.
8. Äevfqnt d vfcinf,f[ rjvfyls
Ìjnbdbhjdfyyfz,
pyf.ofz rjvfylf - 'nj ,jkmijq ifu yf genb r ecgt[e. Ðf,jnfqnt rfr
tlbyfz rjvfylf b djdktrfqnt d cdj. hf,jne dct[ jcyjdys[ gjcnfdobrjd.
Èobnt cgjcj,s vjnbdbhjdfybz b djpyfuhf;ltybz xktyjd cdjtq rjvfyls, yj
ukfdyjt - yfexbntcm cjplfdfnm ljdthbntkmyst jnyjitybz b yt ,jqntcm
ltktubhjdfnm rfrbt-nj pflfybz cdjbv cjnhelybrfv. Âctulf vj;yj
ytyfdzpxbdj rjynhjkbhjdfnm dsgjkytybt hf,jn, yt gtht[jlz ljpdjktyyst
hfvrb.
Î,ofqntcm, xnj,s dct pyfkb, xnj ghjbc[jlbn b xtuj vj;yj
j;blfnm. Âs ,eltnt elbdktys, epyfd, rfr cjnhelybrb htfubhe.n, tckb r
ybv jnyjczncz rfr r jndtncndtyysv k.lzv.
9. Î,exfqnt cdj. rjvfyle
Ó,tlbntcm,
xnj cgtwbfkbcns, rjnjhst e dfc hf,jnf.n, j,kflf.n ye;ysv ehjdytv pyfybq
lkz dsgjkytybz hf,jns. Ðfphf,jnfqnt vfnhbwe evtybq, jcyjdfyye. yf dfib[
ghjbpdjlcndtyys[ ye;lf[, b cjdvtcnbnt ehjdtym pyfybq xktyjd dfitq
rjvfyls c 'njq vfnhbwtq. Ècgjkmpeqnt tt lkz njuj, xnj,s dsltkbnm
ytljcnf.obt yfdsrb b cjcnfdmnt ghjuhfvve lkz b[ djcgjkytybz.
Înghfdkzqnt
hf,jnybrjd yf rjyathtywbb b ctvbyfhs, xnj,s jyb vjukb gjpyfrjvbnmcz c
yjdsvb ntyltywbzvb d vbht. Ðfpdbnbt cjnhelybrjd j,zpfntkmyj jregbncz d
,eleotv.
10. Ðfccrfpsdfqnt j cdjb[ ecgt[f[
Ðfccrfpsdfqnt
ntv, rnj hf,jnftn d rjvgfybb, j njv, xtv ds pfybvftntcm. Ñjplfqnt gkfy
rjvveybrfwbq. Ó,tlbntcm, xnj j,otybt ghjbc[jlbn htuekzhyj b bcgjkmpeqnt
rf;le. djpvj;yjcnm gjujdjhbnm j dfib[ ljcnb;tybz[ b njv, rfre. gjkmpe
jyb ghbyjczn ,bpytce.
Ít pf,elmnt gbcfnm jnxtns j dsgjkytybb
gjcnfdktyys[ pflfx b gjkmpeqntcm lkz 'njuj bycnhevtynfhbtv web 2.0.
Áelmnt ujnjds ghjdjlbnm ghtptynfwbb lkz yjdbxrjd b yf cjdtofybz[ d
jnltkt. Èobnt k.,st djpvj;yjcnb j,celbnm cdjb cfvst ecgtiyst dytlhtybz
d yfexys[ cnfnmz[ d ;ehyfkf[ bkb yf rjyathtywbz[. Ïj vfnthbfkfv Silicon.com.
Ècnjxybr: @Astera
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