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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïjxtve gjbcrjdst cbcntvs frnbdyj dtlen ,jhm,e c gjregysvb ccskrfvb? Ïjbcrjdbrb d cdjb[ fkujhbnvf[ hfy;bhjdfybz cnfhf.ncz exbnsdfnm njkmrj tcntcndtyyst ccskrb, n.t. ccskrb gjcnfdktyyst dt,-vfcnthfvb gj lj,hjq djkt, f yt pf jghtltktyyjt abyfycjdjt djpyfuhf;ltybt.
Íj ccskrb vj;yj «gjregfnm» b ytzdysv j,hfpjv! Â 'njq cnfnmt z ghbdtle ghbvths ytcrjkmrb[ yfb,jktt df;ys[ b xfcnj ghbvtyztvs[ gentq dsujlyjuj dkj;tybz ltytu lkz yfhfobdfybz ccskjr ,tp gjgflfybz yf ukfpf jnltke ,jhm,s cj cgfvjv gjbcrjds[ cbcntv.
¹ 1 Ñgjycjhcndj cj,snbqÑnfymnt cgjycjhjv rfrjuj-kb,j vthjghbznbz, xthtp Èynthytn bkb d;bde.. Âs gjkexbnt ccskre c dt,-cfqnf, ult lfyyjt vthjghbznbt jgbcsdftncz bkb ghjdjlbncz. Èobnt vthjghbznbz, gjl[jlzobt dfv gj htubjye bkb ntvt (d 'njv gjvjuen gjbcrjdst cbcntvs bkb rfktylfhb cj,snbq, nfrbt rfr upcoming.com b craglist.org). Âs[jlbnt yf jhufybpfnjhjd b ghtlkfufqnt cgjycjhcndj. Âs vj;tnt yfghzve. gjghjcbnm ccskre bkb ghjcnj yfltznmcz, xnj jyf gjzdbncz. ß cxbnf., xnj tckb ge,kbrf/exfcnybrb «lhe;fn» c bynthytnjv, nj ccskrf, crjhtt dctuj, ,eltn. Äf;t tckb ds tt yt gjkexbnt, bkb jyf j,tcwtybncz, gjkmpf jn yjds[ cdzptq, htgenfwbb b ,htylbyuf cfvf gj ct,t df;yf. Ífghbvth, SEOmoz ghjcgjycbhjdfk Startup Weekend d Ñb'nkt d 'njv ujle b gjkexbk ccskre d cjj,otybb «cgfcb,j yfibv cgjycjhfv. ¹ 2 Ïj;thndjdfybz yf ,kfujndjhbntkmyjcnmÏj;thndeqnt ltytu ,kfujndjhbntkmyjq bkb ytrjvvthxtcrjq jhufybpfwbb b gjkexbnt ccskre c b[ dt,-cfqnf. Ífqlbnt ,kfujndjhbntkmyst/ytrjvvthxtcrbt jhufybpfwbb. Ïjbobnt cgbcjr abyfycbhe.ob[ jhufybpfwbq b gjcvjnhbnt, ghtlkj;tys kb bv ccskrb. Âjj,ot, tckb ds ;ltnt hfpvtotybz j,hfnys[ ccskjr, kexit cdzpfnmcz c ybvb yfghzve., xtv pfgjkyznm rfrbt-nj ajhvs yf cfqnt. Êhjvt njuj, ds cjdthiftnt ,kfujt ltkj, gjvjufz jhufybpfwbzv pfybvfnmcz [jhjibvb dtofvb. Ífghbvth, Google gj;thndjdfk ltymub yf cjplfybt FreeBSD b gjkexbk ccskre c b[ cnhfybws abyfycbhe.ob[ jhufybpfwbq. ¹ 3 Ïjregrf dt,-cfqnfÏjregfqnt lheubt dt,-cfqns b ds cdj,jlyj vj;tnt cnfdbnm c yb[ ccskrb bkb gthtyfghfdkznm nhfabr yf ye;yst dfv flhtcf. Ífqlbnt gjl[jlzobt lkz gjregrb dt,-cfqns b ljujdjhbntcm j djpvj;yjcnb b[ ghbj,htntybz. Êjulf dt,-cfqn ,eltn ghbyflkt;fnm dfv, jghtltkbntcm, cnjbn kb bcgjkmpjdfnm htlbhtrn, xnj,s gthtvtcnbnm nhfabr c cfqnf yf dfi ljvty bkb ghjcnj gjllth;bdfnm tuj b ecnfyjdbnm ye;yst dfv ccskrb. Ífghbvth, Conde Nast publications regbkf cfqn Reddit.com, rjnjhsq ntgthm yf rf;ljq cnhfybwt bvttn ccskrb yf Wired.com b Howto.Wired.com. ¹ 4 Ïjregrf rjyntynfÍfqlbnt rfxtcndtyye. b bynthtcye. byajhvfwb., pfhf,jnfdie. gjgekzhyjcnm d jghtltktyyjq ntvt, regbnt tt e dkfltkmwf b gthtvtcnbnt rjyntyn yf cdjq cfqn. Ýnf cnhfntubz bvttn 2 genb: - Ájktt kturbq, yj b ,jktt ljhjujq genm. Âfv nht,etncz jnscrfnm rjyntyn, rjnjhsq e;t gjkexbk rfrjt-nj rjkbxtcndj ccskjr, cdzpfnmcz c dkfltkmwtv b gjkexbnm htlbhtrn yf cdjq ljvty. Ýnj, gj cenb, gj[j;t yf ghbj,htntybt yt,jkmijq xfcnb cfqnf, rjnjhfz ,eltn gthtyfghfdkznm dct[ gjctnbntktq yf bynthtce.obq dfc flhtc.
- Ájktt ljkubq, yj ltitdsq vtnjl — 'nj gjbcr rjyntynf, rjnjhsq, gj dfitve vytyb., gjkexbn ,jkmijq bynthtc cj cnjhjys gjkmpjdfntktq.
Ífghbvth, BuddyTV.com ghbj,htk rjyntyn c OnlyWentWorth.org b gthtyfghfdkztn tuj yf cdj. cnhfybwe. ¹ 5 Ðtrkfvf b dbhecysq nhfabrÏjregfqnt htrkfve, rjnjhfz ghbdktxtn dybvfybt r dfitve dbhecyjve rjyntyne yf cfqnt b ds gjkexbnt ,jkmijt rjkbxtcndj yfnehfkmys[ ccskjr. Ítj,[jlbv dbhecysq rjyntyn yf dfitv cfqnt. Ðtrkfvbheqnt tuj gjctnbntkzv gjhnfkjd, nfrb[ rfr Ìjq vbh, Îlyjrkfccybrb, Vkontakte b lheub[. Ðfpjikbnt ccskrb dctv cdjbv lhepmzv b gjghjcbnt b[ hfpjckfnm cdjbv. Âbhecysq vfhrtnbyu cfv gj ct,t jxtym vjoysq bycnhevtyn d ghjldb;tybb. Îcyjdyfz tuj ghj,ktvf — 'nj rfr nfrb ghblevfnm blt., rjnjhfz pfbynthtcetn nsczxb, f nj b vbkkbjys. Åckb bltz tcnm, yfxbyfqnt tt htrkfvbhjdfnm b ccskrf yf dfie cnhfybwe ,eltn hfcghjcnhfyznmcz d utjvtnhbxtcrjq ghjuhtccbb. ¹ 6 Î,pjh njdfhjd ,kjuuthfvbÏjrf;bnt dfi njdfh bkb eckeue ,kjuuthfv d ghjcnjq b gthcjyfkmyjq ajhvt, xnj,s pfbynthtcjdfnm b[ b gjkexbnm j,pjh b ccskre yf dfi cfqn. Ñyfxfkf ytj,[jlbvj pfdtcnb pyfrjvcndj c ,kjuuthfvb. Ëbxyst dcnhtxb yf rjyathtywbz[, dcnhtxb gj bynthtcfv — 'nj jnkbxysq cgjcj, gjpyfrjvbnmcz, yj lf;t j,sxyfz 'ktrnhjyyfz gthtgbcrf bkb ntktajyysq hfpujdjh gjvjuen dfv lj,bnmcz wtkb. Ïjckt njuj, rfr ds yfkflbkb [jhjibt dpfbvjjnyjitybz, gjghjcbnt cltkfnm j,pjh kb,j ghjcnj ghtlkj;bnt ,tcgkfnysq j,hfptw njdfhf bkb ljcneg r eckeut, f gjckt cghjcbnt b[ vytybt j ytv. ß edthty, dj dnjhjv ckexft, ,jkmibycndj ,kjuuthjd cltkf.n pfvtnre (cj ccskrjq) j dfitv njdfht bkb eckeut d cdjb[ ,kjuf[. ¹ 7 Î,vty rjyntynjvÍfkf;bdfqnt j,vty rjyntynjv b ccskrfvb, vj;yj gjcnjdsvb d ,kjuf[ b ;tkfntkmyj c ,jkmibv rjkbxtcndjv pfbynthtcjdfyyjq ge,kbrb. Èobnt bcnjxybrb, rjnjhst vjuen bcgjkmpjdfnm rjyntyn dfituj cfqnf. Îgbibnt bv gthcgtrnbds, ghb rjnjhs[ jyb vjuen gjkexfnm ,jkmit nhfaabrf, rkbrjd b gjctotybq cnhfybw c dfibv rjyntynjv. Åckb yt gjkexbncz, ds vj;tnt lf;t ghtlkj;bnm bv gkfne pf 'ne hf,jne. Ó,tlbntcm, xnj ds gjkexbkb j,hfnyst ccskrb yf jhbubyfks (tckb ds yt [jnbnt gjnthznm ccskjxysq dtc 'nb[ cnfntq/gjcnjd). ¹ 8 Ðfpdbnbt ,kjufÐfpvtcnbnt htrkfve lkz ,kjuuthjd b yf,thbnt cdj. rjvfyle lkz hf,jns c ,kjujv. Ïhtljcnfdmnt ,kjuuthfv vfhrtnbyujdst gkfys, nhtybyub b abyfycjdst jnxtns, xnj,s jyb pyfkb, rfr ghtdhfnbnmcz bp vfktymrjuj ,kjuf d fdnjhbntnysq htcehc d ctnb. Î,hfptw — Ïj lfyysv cnfnmb Columbia Journalism Review, rfylblfn d ghtpbltyns 2008 ujlf Ä;jy Ìfrrtqy ghbvtybk d cdjtq rfvgfybb cnhfntub. bcgjkmpjdfybz ytcrjkmrb[ ,kjuuthjd, rjnjhst gjvjukb gecnbnm cke[b gj gjdjle ytrjnjhs[ ntv, b cjplfybz bcnjhbq, rjnjhst pfntv gjzdbkbcm d dtleob[ ÑÌÈ. Çfrk.xtybtÂct gthtxbcktyyst vtnjls jnkbxyj hf,jnf.n. ß dbltk vyjuj ghbvthjd d heccrjzpsxyjv bynthytnt, c ghbvtytybtv jlyjuj bkb chfpe ytcrjkmrb[ gthtxbcktyys[ vyjq vtnjljd. Ôfrnbxtcrb ds yt gjregftnt ccskrb. Âs drkflsdftnt abyfycs d tcntcndtyyjt b[ gjkextybt. Äf, 'nj pyfxbntkmyj ckj;ytt, lf, 'nj nht,etn ,jkmib[ dhtvtyys[ pfnhfn, yj pfnj 'aatrn ,eltn lkbntkmysv, b yt juhfybxtyysv ,.l;tnjv yf gjregre ccskjr. Ïhbvtyzz gjcktljdfntkmyj rf;lsq ifu, ds ,eltnt yfhfobdfnm e;t cajhvbhjdfyye. ccskjxye. vfcce, f yt gjllth;bdfnm tt d ytbpvtyyjv cjcnjzybb, t;tvtczxyj jgkfxbdfz ccskrb yf gkjoflrf[.
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