О,otbpdtcnyj, xnj d catht Иynthytn-vfhrtnbyuf
frnbdyj ghbvtyz.ncz ldf jcyjdys[ vtnjlf, lf.ob[ ecnjqxbdsq gjnjr
gjnht,bntktq: ghjldb;tybt rjhgjhfnbdys[ cfqnjd d gjbcrjds[ cbcntvf[ b
rjyntrcnyfz htrkfvf. Кfrjq ;t bp 'nb[ lde[ gentq ghtlgjxnbntkmytt b
'aatrnbdytt?
Вct pyf.n j, 'aatrnbdyjcnb rjyntrcnyjq htrkfvs rfr bycnhevtynf njhujdjq, c,snjdjq htrkfvs. Кfr dszcybk rjhhtcgjyltyn gjhnfkf В2В Аencjhcbyu,
e rjyntrcnyjq htrkfvs ytvfkj zdys[ ghtbveotcnd. Оlybv bp yb[ zdkztncz
nj, xnj vj;yj chfdybntkmyj fltrdfnyj ghjuyjpbhjdfnm ,.l;tn,
ytj,[jlbvsq lkz ghjdtltybz htrkfvyjq rfvgfybb. Бkfujlfhz rjyntrcnyjq
htrkfvt htrkfvyst j,]zdktybz, cj ccskrjq yf cfqn htrkfvjlfntkz, chfpe
vjuen gjzdbnmcz yf cnhfybwf[ c htpekmnfnfvb gjbcrf Яyltrc, Рfv,kth b
Google, ,elexb ljcnegysvb gjkmpjdfntk. bp ytj,[jlbvjq wtktdjq
felbnjhbb.. Пhb bcgjkmpjdfybb rjyntrcnyjq htrkfvs e htrkfvjlfntkz
bvttncz djpvj;yjcnm jgthfnbdyj eghfdkznm htrkfvyjq rjvgfybtq,
rjhhtrnbhjdfnm rk.xtdst ckjdf, lj,fdkznm yjdst j,]zdktybz, bpvtyznm
utjuhfabxtcrbq htubjy b dhtvz gjrfpf htrkfvs, eghfdkznm ,.l;tnjv
htrkfvyjq rfvgfybb b vtcnjv hfpvtotybz htrkfvs. Пhb rjyntrcnyjq htrkfvt
vj;yj bcgjkmpjdfnm ytvfkjt xbckj ybprjxfcnjnys[ pfghjcjd, xnj
j,tcgtxbdftn ibhjrbq j[dfn felbnjhbb b pyfxbntkmyj cyb;ftn cnjbvjcnm
rkbrf. Нj, rfr jnvtxftn cjnhelybr gjhnfkf В2В Аencjhcbyu,
bvt.ncz e rjyntrcnyjq htrkfvs b cdjb vbyecs. Пht;lt dctuj, gjllth;fybt
cnf,bkmyjuj gjrfpf htrkfvs nht,etn gjcnjzyyjuj vjybnjhbyuf htrkfvyjq
rfvgfybb. Пhbnjr gjnht,bntktq bcczrftn chfpe ;t, rfr njkmrj cfqn
htrkfvjlfntkz gthtcnftn ,snm dblty gjkmpjdfntkzv gj pfghjcfv d
gjbcrjdjq cbcntvt. Цtyf htrkfvyjuj rjynfrnf zdkztncz ljcnfnjxyj dscjrjq
ghb dscjrjrjyrehtynys[ pfghjcf[. Сnjbvjcnm gtht[jlf (rkbrf) gjcnjzyyj
hfcntn d cdzpb c ntv, xnj ghb djphfcnfybb rjkbxtcndf htrkfvjlfntktq
rjkbxtcndj vtcn lkz ltvjycnhfwbb htrkfvs yf cnhfybwf[ c htpekmnfnfvb
gjbcrf juhfybxtyj.
С lheujq cnjhjys, ibhjrj bcgjkmpetncz nfrjq vtnjl,
rfr gjbcrjdfz jgnbvbpfwbz. Эnj – cjdjregyjcnm vth, rjnjhst j,tcgtxbdf.n
ghjldb;tybt cfqnf d gjbcrjds[ cbcntvf[. Пhb dslfxt gjbcrjdjq cbcntvjq
htpekmnfnjd gj pyfxbvsv rk.xtdsv ckjdfv cfqn gjgflftn yf gthde.
cnhfybwe – d njg 3, njg 10. У 'njuj vt[fybpvf Иynthytn-vfhrtnbyuf
bvt.ncz ytjcgjhbvst gk.cs, gthdsv bp rjnjhs[ zdkztncz ,.l;tn - ,jktt
ybprbq, xtv ,.l;tn rjyntrcnyjq htrkfvs gj njve ;t yf,jhe rk.xtds[ ckjd.
Кjkbxtcndj gtht[jljd yf cfqn ghb gjbcrjdjq jgnbvbpfwbb cjgjcnfdbvj c
nhfabrjv jn rjyntrcnyjq htrkfvs, b ,jktt njuj – ghtdsiftn tuj (d njv
ckexft, tckb gjbcrjdfz jgnbvbpfwbz zdkztncz ecgtiyjq). Пhtlcnfdbntkm
htlfrwbz gjhnfkf В2В Аencjhcbyu,
fyfkbpbhez gk.cs gjbcrjdjq jgnbvbpfwbb, erfpsdftn nfr;t, xnj ghb 'njv
vtnjlt rjkbxtcndj gtht[jljd yf cfqn bp gjbcrjds[ cbcntv zdkztncz
jnyjcbntkmyj cnf,bkmysv, tckb fkujhbnvs gjbcrjdbrjd ytbpvtyys. Чnj
rfcftncz vbyecjd gjbcrjdjq jgnbvbpfwbb, nj chtlb yb[ rjhhtcgjyltyn
gjhnfkf В2В Аencjhcbyu jnvtxftn
cktle.obt. Б.l;tn jgnbvbpfwbb b chjrb, d rjnjhst vj;tn ,snm ljcnbuyen
;tkftvsq htpekmnfn d rf;ljv rjyrhtnyjv ckexft, jxtym nhelyj njxyj
ghjuyjpbhjdfnm. Пhjwtcc jgnbvbpfwbb hfcnzyen dj dhtvtyb. Еckb
bpvtyz.ncz fkujhbnvs hfy;bhjdfybz gjbcrjdjq cbcntvs, gjpbwbb
ghjldbuftvjuj cfqnf vjuen htprj b ytj;blfyyj cybpbnmcz, cfqn dsgfltn bp
njgf. Кjhhtrnbhjdrb d ghjwtcc nht,etncz dyjcbnm pf,kfujdhtvtyyj (tckb
htxm bltn j ctpjyyjq ghjlf;t rfrjq-kb,j uheggs njdfhjd). Рtpekmnfn jn
jgnbvbpfwbb dblty, rfr ghfdbkj, kbim cgecnz ldt-nhb ytltkb bkb ,jktt.
Еckb dfv gjgfltncz ytrdfkbabwbhjdfyysq jgnbvbpfnjh, nj htpekmnfn
jrf;tncz yt ghjcnj ytufnbdysv: [e;t njuj, cfqn vjuen gjkyjcnm.
bcrk.xbnm bp htpekmnfnjd dslfxb (nj tcnm gjbcrjdbr tuj «pf,fybn»).
Иp dctuj gthtxbcktyyjuj, rfr cxbnftn rjhhtcgjyltyn gjhnfkf В2В Аencjhcbyu,
vj;yj cltkfnm cktle.obq dsdjl: ldf jgbcfyys[ vt[fybpvf
Иynthytn-vfhrtnbyuf yt bcrk.xf.n, f ljgjkyz.n lheu lheuf, b lkz
ljcnb;tybz vfrcbvfkmyjq 'aatrnbdyjcnb b cnf,bkmyjcnb htpekmnfnjd
bcgjkmpjdfnm b[ yflj cjdvtcnyj, d rjvgktrct, exbnsdfz djpvj;yst hbcrb
ghb jlyjv vtnjlt b rjvgtycbhez b[ ghtbveotcndfvb lheujuj.
